Planificación de escenarios y previsión estratégica
Oradores que ayudan a las organizaciones a anticipar la incertidumbre, validar supuestos y planificar múltiples futuros
Speakers Associates represents 255 speakers on Planificación de escenarios y previsión estratégica, including Kemal Apaydin, Peter Fisk, Mark Stevenson, Olivier Sibony, Thimon de Jong, Lucy Bullivant, Rita McGrath, Katja Schipperheijn, Graeme Codrington y Dean van Leeuwen.
Boards are being asked to make capital and workforce decisions on AI without a shared map of where the technology is actually heading. Internal teams default to either pilot-by-pilot caution or unchecked enthusiasm, and neither produces a defensible long-range position. What is missing is a credible read of what the next decade looks like, grounded in technology history rather than vendor marketing.
Most boards now accept that AI will change their business. Few have a defensible view on what it changes first, what it changes structurally, and what it does to the labour model their P&L assumes. The gap between accepting AI as a trend and treating it as a strategic variable is where serious organisations are exposed.
The post-1989 European security order is no longer reliable, and boards know it. Sanctions exposure, Russia, China, US policy volatility and a war on European soil now bear directly on capital allocation, supply chains and country risk. Most leadership teams do not have a sober, first-hand read on what comes next.
Organisations are deploying AI faster than they are rethinking what their workforces should do. The gap between automation investment and workforce strategy is not a technical problem – it is an institutional one. Every historical wave of technological disruption has produced the same error: treating short-term labour displacement as permanent decline, or resisting disruption until the window for adaptation has closed.
Sovereign debt levels across advanced economies remain elevated, raising important questions about fiscal sustainability. For boards and investors with exposure to European markets, understanding how governments manage debt is critical, as it directly influences risk, market confidence, and long-term capital allocation.
Global supply networks were built for a world of open trade, cheap logistics, and predictable demand. None of those conditions hold any longer. Boards now face a live question: how do you keep cost discipline, meet customer commitments, and re-engineer operations for a fragmented tariff environment, all at the same time, and without stalling growth?
Boards are being asked to make capital, supply chain and operating decisions against a backdrop where the rules-based order is no longer holding the shape it did a decade ago. The questions arriving in the boardroom are no longer about exposure to a single market or single conflict. They are about how to operate when allies disagree, when sanctions logic shifts mid-cycle, and when a posture on Ukraine, Israel or China can move a regulator, a customer or an employee base.
Most retail and consumer businesses can list the trends shaping their category. Few can turn that awareness into operational change before competitors do. The gap is not insight, it is the discipline to test, adapt, and scale what works while leaving the theatre of innovation behind.
Most bank digital transformation programmes are redesigning customer interfaces, not the structural model underneath. The real question is whether a bank retains a meaningful role when AI manages financial decisions autonomously on the customer’s behalf. Boards that cannot answer that question are investing in the wrong conversation.
Most leadership teams treat AI as an efficiency question rather than a question of identity. When algorithms absorb cognitive work, the traits that actually differentiate an organisation become both more valuable and harder to preserve. The strategic question is not whether to adopt AI but what a business chooses to remain unmistakably human about as AI reshapes the default.
Every major organisation now has a climate commitment on record. Far fewer have a strategy that can survive contact with regulators, investors, and the actual trajectory of global policy. The gap between a net-zero announcement and a credible, board-level plan is where reputational and legal exposure is quietly accumulating. Understanding how the international frameworks that govern that space were built – and where they are heading – is not optional for organisations that intend to lead.