How can generative AI be used to enhance user experience and personalisation?

Generative AI is revolutionizing the way businesses approach user experience and personalization. With 73% of consumers expecting personalized experiences from brands, according to McKinsey, the pressure is on for companies to deliver tailored interactions at scale. But how can generative AI truly enhance these efforts?

To explore this cutting-edge topic, we’ve invited industry experts to share their insights. Our first contributor is Dror Gill, a renowned technology innovator and AI specialist. Dror’s expertise in leveraging AI for customer-centric solutions has made him a sought-after speaker at tech conferences worldwide.

In this article, we’ll dive into the transformative potential of generative AI in UX and personalization. Whether you’re an event planner looking for thought-provoking speakers or a business leader seeking to stay ahead of the curve, you’ll find valuable insights here. Let’s hear what Dror has to say about harnessing generative AI to create more engaging and personalized user experiences.

Dror Gill

Dror Gill, a Generative AI Evangelist and winner of the 2021 Technology and Engineering Emmy® Award, explains how generative AI can enhance user experience and personalization:

Generative AI can significantly improve user experience and personalization in various ways. For e-commerce, it can create instant images of customers wearing selected outfits or generate fly-through videos of furniture placed in their homes. “In narrative AI can instantly create an image of you in various situations wearing that outfit,” Gill states, highlighting the technology’s visual capabilities.

In education, generative AI excels at creating personalized learning experiences. It can tailor explanations to students’ interests, such as using football terms to explain scientific concepts to sports enthusiasts. This approach increases engagement and motivation to learn. Additionally, generative AI can adapt the difficulty level of questions and exercises based on a student’s performance, providing personalized feedback to help them improve.

Gill emphasizes that generative AI can pinpoint mistakes and offer specific guidance for correction, enhancing the learning process. This technology’s ability to create adaptive, personalized experiences across various fields demonstrates its potential to revolutionize user interactions and educational outcomes.

As we explore the impact of generative AI on user experience and personalization, let’s consider how other experts view its potential applications and challenges.