Javier Goyeneche: Biography highlights
Born in Madrid, Javier studied in Spain, London and Paris, while also taking part in top international equestrian competitions.
Full biography of Javier Goyeneche
Javier Goyeneche’s background
In 1995, he founded Fun & Basics, specialising in contemporary fashion handbags and accessories which resulted in Javier winning the Best Young Entrepreneur of Madrid in 2005.
Javier sold his first company in 2012, the clothing and accessories chain Fun & Basics and is now putting his efforts into Ecoalf, a project he began in 2009 and which is becoming a global benchmark for sustainability and fashion. His vision involves recycling waste plastic in order to turn it into fabrics and materials that are of the same quality as conventional products and are both attractive and ethical.
In 2012 he launched ECOALF, a fashion and design company with the mission to reduce the amount of waste in the world by using recycled materials to produce fashionable consumer goods, including outerwear, swimwear, casual apparel, shoes and accessories. ECOALF products are now sold in the most prestigious department stores and specialty retailers. It is also becoming a global benchmark for sustainability and fashion.
Most recently ECOALF has made collaborations with companies like Apple, Swatch , Coolhunting , Coca- Cola, Will-I-Am and many more.
ECOALF is a fashion company that created a new 100% recycled filament, Sea Yarn, which is made of the plastic bottle collection found in the bottom of the Mediterranean Sea.
The sea yarn is further used to create high-quality fabrics which ECOALF turns into a new generation of sustainable products.
Through this process, one sweatshirt alone saves 6200 litres of water. ECOALF designs and makes fashion clothes, footwear and accessories for women, men and children.
Watch Javier in action
Javier's speaking topics
Be fearless about being an entrepreneur
There is no need to fear being an entrepreneur, but it is necessary to have a serious approach, a strategy and an in-depth understanding of the market in which you want to operate. Commitment to quality, self-improvement, business ethics, creativity and innovation go hand in hand with cultivating human relationships inside and outside the business.
Innovate or bust
We are entering a new era in which consumers are beginning to press for companies to represent values that they identify with. This challenge requires a new generation of entrepreneurs who can bring their innovations to market ensuring that everyone's basic needs are met and that their products respect the three-way balance between people, the planet and profit.
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