Business Model Innovation

Why organisations work with Brent Hoberman He has built and exited two unicorns, lastminute.com and Made.com, and can speak to scaling and to failure with equal credit. Through Founders Factory and firstminute capital, he has first-hand visibility of more than 400 early-stage companies and 12 seed-stage unicorns, giving corporate audiences a live read on where technology is moving. His corporate partner list at Founders Factory, including The Guardian, L’Oreal, easyJet, Aviva and Reckitt Benckiser, means he speaks the language of incumbent strategy as well as founder strategy. As Co-Chair of Enterprise Britain and an adviser to successive UK Prime Ministers, he frames growth inside the real policy and capital conditions leaders operate under. He is candid about what went wrong at Made.com, which gives senior audiences a working case study in IPO timing, governance and post-pandemic demand rather than a highlight reel. Biography highlights Co-founder and former CEO of lastminute.com; sold to Sabre for approximately $1.1bn in 2005. Co-founder of Made.com; founding chairman until shortly before its 2021 IPO. Co-founder and Executive Chairman of Founders Factory, Founders Forum and firstminute capital. Appointed CBE in the 2015 New Year Honours for services to entrepreneurship. Co-Chair of Enterprise Britain; has advised multiple UK Prime Ministers on entrepreneurship policy. Non-executive director roles have included Guardian Media Group, TalkTalk, Shazam, Time Out and The Economist. Biography Lastminute.com went public in March 2000, weeks before the dot-com market broke. The IPO was 43 times oversubscribed and remains one of the fastest company listings in European history. Brent Hoberman was its co-founder and CEO, and he ran the business through the crash and on to a $1.1bn sale to Sabre in 2005. That arc, from frenzy to survival to exit, sits under almost everything he says on stage. Since then he has built three platforms that back other founders. Founders Factory runs corporate-backed accelerators with partners including The Guardian, L’Oreal, easyJet, Aviva, Marks and Spencer and Reckitt Benckiser. firstminute capital is a global seed fund backed by more than 130 unicorn founders. Founders Forum is the community that connects the two. The combined portfolio gives him a working view across several hundred early-stage technology companies at once. He also co-founded Made.com in 2010 and was its founding chairman. He stepped down before the 2021 IPO, having questioned its timing, and the company later entered administration. He uses that outcome directly in corporate sessions on governance, category demand and IPO readiness, which is rare among founders at his level. Outside operating roles, he co-chairs Enterprise Britain with Stephen Fitzpatrick and has advised successive UK Prime Ministers on small business, scale-up and entrepreneurship policy. He was appointed CBE in 2015 for services to entrepreneurship. The policy work matters on the platform because it lets him connect founder behaviour, capital markets and government posture in a way most technology speakers cannot. Key speaking topics Entrepreneurship and founder psychology Scaling consumer internet and marketplace businesses Venture investing and early-stage capital Corporate innovation and startup partnerships AI and consumer technology trends UK and European tech policy Ideal for Boards and executive committees reviewing innovation strategy Corporate venture and M and A teams working with startups CEO and founder gatherings inside private equity and VC portfolios Senior leadership offsites at consumer, retail, media and financial services firms Audience outcomes A clear read on which early-stage technology categories are attracting serious capital and why A practical view of how corporates get useful work out of startup partnerships, from someone who structures them Frank lessons from a founder who has been through a record-breaking IPO, a billion-dollar exit and a public company collapse A sharper sense of how UK and European policy, capital and talent conditions shape what boards can realistically plan for

Why organisations work with Blake Mycoskie He built a consumer brand that sold 50% to Bain Capital at a $625 million valuation in 2014. When he talks about purpose-led growth, he is talking from the operator seat. His 2016 Harvard Business Review piece, “The Founder of TOMS on Reimagining the Company’s Mission,” is one of the few founder accounts of what breaks when purpose meets scale and how to rebuild a mission after its original story stops working. TOMS famously ran on almost no traditional advertising, relying on customers as marketers and the Argentina origin story as the brand’s centre of gravity. For CMOs and brand leaders working on authentic purpose positioning, that is a working case from the person who ran the experiment. He speaks openly about the founder arc after the exit: loss of purpose and the long work of rebuilding. For senior leadership audiences where executive mental health has moved from taboo to agenda item, he is genuinely useful. He is currently building ENOUGH, a nonprofit-owned mental health brand launched in 2026, alongside his $100 million psychedelic research philanthropy anchored at Johns Hopkins. His material stays live. Biography highlights Founder of TOMS Shoes; creator of the One for One business model Sold 50% of TOMS to Bain Capital in 2014 at a reported $625 million valuation Author of the New York Times bestseller “Start Something That Matters” (Spiegel & Grau, 2011) Harvard Business Review contributor: “The Founder of TOMS on Reimagining the Company’s Mission” (January/February 2016 issue) Recipient of the Secretary of State’s 2009 Award of Corporate Excellence from Hillary Clinton; invited by Richard Branson to join The B Team alongside Paul Polman and Muhammad Yunus Anchor donor to the Johns Hopkins Center for Psychedelic and Consciousness Research; founder of ENOUGH (2026), a nonprofit-owned consumer brand supporting NAMI, Active Minds and other mental health partners Biography TOMS was one of the first consumer brands to make giving the centre of its commercial engine. For every pair of shoes sold, a pair was given away. The model scaled globally on the back of customer advocacy and almost no advertising spend, and TOMS gave more than 100 million pairs over its first decade. Blake Mycoskie built that company from a trip to Argentina in 2006. By 2014, Bain Capital had bought 50% of it at a $625 million valuation. What started as one founder’s shoe business had become a reference case for purpose-driven commerce, studied at Harvard Business School and written up across the business press. He has since been unusually open about what broke. In the January/February 2016 issue of Harvard Business Review, he wrote “The Founder of TOMS on Reimagining the Company’s Mission.” It remains among the most candid founder accounts of what happens when a purpose-led business scales past its origin story. Operations become routine and the brand loses touch with its why. The whole thing has to be rebuilt from the inside, which is not a familiar subject for founders at that scale to publish on. The arc has pushed further since. After leaving TOMS in 2019, Mycoskie went through a serious depression, which he now discusses openly, and has pivoted his philanthropy and new ventures toward mental health. He is an anchor donor to the Johns Hopkins Center for Psychedelic and Consciousness Research and a member of Richard Branson’s B Team. His newest venture is ENOUGH, a 2026 nonprofit-owned consumer brand that directs 100% of profit to mental health partners including NAMI and Active Minds. For audiences working on purpose-led brand building, or on the long arc of founder leadership, he offers what most case studies stop before: what happens after the exit. Key speaking topics Social entrepreneurship and purpose-driven business One for One and buy-one-give-one business models Conscious capitalism and stakeholder value Purpose-led brand building and customer advocacy Founder journeys from startup to exit and beyond Mental health for senior leaders Catalytic philanthropy and mission investing Ideal for C-suite and founder audiences in consumer and brand-led B2C businesses thinking about purpose as commercial strategy CMO and brand leadership teams working on authentic purpose positioning and customer advocacy Business schools, executive education programmes, and founder/CEO cohorts working on venture creation and scale Leadership offsites where executive mental health and founder identity are on the agenda Audience outcomes An inside view of how One for One worked commercially: the role of customer advocacy in place of advertising spend, and the mechanics of scaling a purpose-led consumer brand An honest assessment of where the model hit its limits, including what Mycoskie published in Harvard Business Review about rebuilding TOMS’ mission after the original story lost its energy Language for talking about executive mental health and founder identity, drawn from a CEO who has put both on record publicly A reference case for putting giving at the commercial core of a consumer brand, from someone who built the category-defining example

Why organisations work with Avinash Kaushik He built the intellectual vocabulary a generation of marketers now uses, including the See-Think-Do-Care framework that maps content, media and measurement to real customer intent. Sixteen years as Google’s Digital Marketing Evangelist gave him a view of marketing performance across most of the world’s largest advertisers, not a single case study. He bridges analytics and brand in a room that usually forces leaders to pick one, advising both a measurement firm (Human Made Machine) and a global fashion group (Tapestry). His books sit on the desks of working practitioners in ten-plus languages; the argument has survived translation, platform change and the rise of generative AI. He is unusually direct about what does not work in marketing measurement, which is why senior buyers use him to sharpen internal debates rather than flatter them. Biography highlights Former Senior Director of Global Analytics and Digital Marketing Evangelist at Google, a sixteen-year tenure. Global Chief Strategy Officer at Human Made Machine; Brand Strategy and Marketing Transformation Consultant at Tapestry. Author of “Web Analytics: An Hour a Day” and “Web Analytics 2.0” (Wiley), translated into more than ten languages. Originator of the See-Think-Do-Care framework for intent-based marketing strategy. Recipient of the American Statistical Association’s Statistical Advocate of the Year and the Web Analytics Association’s Most Influential Industry Contributor award. Writes “The Marketing Analytics Intersect” newsletter, read by approximately 55,000 marketing and analytics leaders. Biography Marketing leaders rarely struggle for data. They struggle to decide what any of it means for growth next quarter. That is the problem Avinash Kaushik has spent two decades making tractable, first inside Google as its Senior Director of Global Analytics and Digital Marketing Evangelist, and now as global Chief Strategy Officer at Human Made Machine and brand strategy consultant to Tapestry. His See-Think-Do-Care framework reframed digital marketing around customer intent rather than channel or demographic, and it is now embedded in the working language of marketing teams from consumer goods to financial services. It is a simple idea with a disciplined consequence: measurement and content have to follow the audience’s state of mind, not the agency’s media plan. Two books, “Web Analytics: An Hour a Day” and “Web Analytics 2.0”, carried that argument into practice and have been translated into more than ten languages. The American Statistical Association named him Statistical Advocate of the Year; the Web Analytics Association recognised him as its Most Influential Industry Contributor. He has taught and advised at Stanford, USC Annenberg and the Rotman school at Toronto. What sets his current work apart is the refusal to treat AI as a separate topic. In rooms with CMOs and CFOs, he draws the line from intent-based customer understanding to incrementality-based measurement to where generative AI actually earns its keep. The recommendation is usually sharper and the vendor pitch usually weaker by the time he is done. Key speaking topics Intent-centric marketing strategy Incrementality-based marketing measurement AI and generative AI in marketing Digital analytics and data-driven decision making Customer-centric growth and retention Marketing transformation for senior leaders The See-Think-Do-Care framework in practice Ideal for CMOs and marketing leadership teams rebuilding measurement for an AI-first environment. Boards and executive teams stress-testing the commercial return from digital and marketing investment. Heads of analytics, data and performance marketing aligning with brand and commercial functions. CEO and CFO audiences who want a serious outside view on marketing’s contribution to growth. Audience outcomes A clearer line between customer intent, marketing activity and commercial outcome. A sharper test for whether a measurement approach is actually incremental or just reported. A working critique of how generative AI is being sold into marketing and where it earns real return. A shared vocabulary, grounded in See-Think-Do-Care, that senior teams can use to align content, media and measurement. A more confident internal argument about where to stop investing, not only where to invest more.

Why organisations work with Arun Sundararajan He works inside the regulatory machinery his audiences are exposed to. Testimony to the US Congress, the European Parliament and the United Nations, plus a seat on the World Economic Forum’s AI Governance Alliance, means he can tell a board where AI rules are actually heading, not where the press thinks they are. His research asks a question most AI strategies skip: what part of “human capital” should remain owned by humans once a model has learned it. For any company building on or competing with generative AI, that question sits underneath copyright exposure, talent contracts and product liability at the same time. He separates durable economic shifts from cycle noise. The same economist who mapped the move to crowd-based capitalism in The Sharing Economy now tells executives which AI effects are structural and which are hype, a distinction worth real money in capital allocation. He advises both sides. He works with technology companies on strategy, litigation and regulation, and with non-tech boards on AI governance and foresight, so he understands the incentives of the firms building the infrastructure your business now depends on. Biography highlights Harold Price Professor of Entrepreneurship at NYU Stern and Director of its Fubon Center for Technology, Business and Innovation. Author of The Sharing Economy (MIT Press, 2016), winner of the Axiom Best Business Books Award and translated into five languages. Has given testimony on the digital economy and AI to the US Congress, the European Parliament and the United Nations. Member of the World Economic Forum’s AI Governance Alliance; former member of the Carnegie Council’s AI and Equality Initiative. Recognised with a Thinkers50 Radar Thinker Award, nine academic Best Paper awards and two Google Faculty Awards. Author of more than 40 op-eds across the New York Times, Financial Times, Guardian, Wired, Le Monde and Harvard Business Review, and a regular AI commentator for CNN, CNBC and Wired. Biography Generative AI learns to write, compose and design by training on work that people already made. That creates a problem older intellectual property law was never built for: a person’s past output is now also the blueprint for a machine that can reproduce their skill. Arun Sundararajan has made this the centre of his work, framing it as a single question for policymakers and boards: what facets of human capital should be owned by humans? The question carries weight because of where he asks it. As an economist at NYU Stern, Director of its Fubon Center for Technology, Business and Innovation, and a member of the World Economic Forum’s AI Governance Alliance, he has given testimony to the US Congress, the European Parliament and the United Nations. His paper “Rethinking Intellectual Property Law in an Era of Generative AI” lays out why copyright designed for the internet era misfires when the thing being copied is a creative process rather than a file. His authority on technological transitions is established. The Sharing Economy, published by MIT Press, was the early rigorous account of platforms like Uber and Airbnb displacing the managed corporation, and it won the Axiom Best Business Books Award. That track record matters now because the same economist is telling executives which AI effects are structural and which are noise, a judgment his recent work on the AI-capital-to-labour threshold makes concrete. What distinguishes him from the wider future-of-work field is the second half of his argument. Alongside the ownership question, he presses the case for national infrastructure that lets people move between occupations mid-career with dignity, treating workforce displacement as a design choice rather than an inevitability. For a board weighing how far to build on generative AI, he is the rare voice who can map both the legal claims forming underneath the technology and the economic settlement that will determine whether it holds. Key speaking topics AI governance and regulation Intellectual property and copyright in the age of generative AI Ownership of human capital The AI-driven future of work Platform strategy and network effects Antitrust and market power in technology Ideal for Boards and C-suites setting generative AI strategy, particularly where IP exposure, talent contracts or litigation risk are in play. Chief Legal Officers, General Counsel and Chief Strategy Officers navigating AI regulation across US, EU and Asian jurisdictions. Policymakers and regulators shaping AI, copyright and labour rules. Technology and platform companies setting strategy against a shifting governance backdrop. Audience outcomes A clear read on where AI regulation is actually heading across the major jurisdictions, from someone inside the bodies writing it. The ability to tell which AI effects on their industry are structural and which are cycle-driven hype. A sharper view of their company’s exposure on IP, copyright and the ownership of human capability. A framework for workforce planning that treats AI-driven displacement as something to design for, not absorb passively.

Why organisations work with Arnaud Bonzom He co-authored the INSEAD and 500 Startups study of the Forbes Global 500, which mapped how 262 of the world’s largest public companies actually engage startups. Few corporate-innovation speakers can point to an original dataset of that scale. He has advised more than 200 corporations on corporate-startup engagement, including Accenture, Airbus, Allianz, AWS, BMW, Shell, Standard Chartered and Volkswagen, as well as the European Commission and several national governments. He can distinguish, on the record, between a startup competition, a corporate accelerator, a corporate venture capital arm and a direct M&A play, and tell a board which one fits the problem they are actually trying to solve. His vantage point is Southeast Asia, built over a decade on the ground in Singapore at 500 Startups and INSEAD, which matters for Western corporates trying to understand Asian market entry and innovation sourcing. Biography highlights Co-author with INSEAD Professor Serguei Netessine of “How do the World’s Biggest Companies Deal with the Startup Revolution?”, the INSEAD and 500 Startups study covering the Forbes Global 500. Former Venture Partner at 500 Startups, focused on Southeast Asian founders. Entrepreneur-in-Residence at INSEAD; previously Assistant Director of Corporate Partnership Development at INSEAD. Founder and Managing Director of Black Mangroves; co-founder of Map of the Money, a platform mapping active investors across Southeast Asia. Research and commentary cited by Forbes, Bloomberg TV, Les Echos, Bain, SAP, BNP Paribas and Orange, with coverage in 28 countries. Speaker at Slush, Web Summit, DLD, Tech in Asia, Rise and SuperReturn. Biography Most large companies now run some form of startup engagement programme. The INSEAD and 500 Startups study of the Forbes Global 500, co-authored by Arnaud Bonzom with Professor Serguei Netessine, found that 262 of those 500 companies were already working with startups. The harder question, which the study set out to answer, is which models actually produce returns. That question sits at the centre of his work. As Director of Corporate Innovation at 500 Startups and later as Entrepreneur-in-Residence at INSEAD, he spent years watching corporates set up accelerators, write cheques, sign partnerships and run competitions, often in parallel, often without a clear theory of what each one was meant to deliver. His argument to boards is that these are different instruments with different risk profiles, and treating them as interchangeable is how budgets get burned. He has put the argument to more than 200 corporations, including Accenture, Airbus, Allianz, AWS, BMW, Shell, Standard Chartered and Volkswagen, and to the European Commission and the governments of Estonia, Germany, Singapore and Taiwan. His work has been cited by Forbes, Bloomberg TV, Les Echos, Bain, SAP, BNP Paribas and Orange, with coverage across 28 countries. His current base is Singapore, where he founded Black Mangroves and co-founded Map of the Money, a data platform that maps active investors across Southeast Asia. That gives him a direct line into one of the more complex venture ecosystems in the world, which matters for any multinational trying to understand where Asian growth capital is actually moving. Key speaking topics Corporate-startup engagement models Corporate venture capital Startup ecosystems Southeast Asia innovation and venture capital Corporate innovation strategy Entrepreneurship and fundraising Ideal for CEOs, CSOs and heads of strategy reassessing corporate innovation and venture programmes Corporate venture capital leads, accelerator directors and M&A teams Boards and executive committees of multinationals expanding into or sourcing innovation from Southeast Asia Audience outcomes A clear read on which corporate-startup engagement model fits which strategic objective, with trade-offs named A grounded view of how the Forbes Global 500 are actually engaging startups, based on original research rather than anecdote A practical perspective on Southeast Asia’s venture and innovation landscape for corporates entering or scaling in the region Sharper questions to take back to internal innovation teams about what returns they are actually being asked to produce

Why organisations work with Anthony Thomson He is one of the very few operators in the world who has launched three licensed banks on three different models: a physical high-street challenger, a UK app-only bank, and an Australian smart bank. His Metro Bank launch ended a century-long drought of new UK high-street banks and set the reference point for what a customer-centred retail banking proposition looks like. He speaks from the chair’s seat, not the analyst’s gallery. Every argument he makes about challenger strategy, brand, and regulation has been tested against a real balance sheet and a real regulator. With Lucian Camp he wrote No Small Change (Wiley), a direct manifesto on why financial services marketing is broken and what has to replace it. He can brief a boardroom on what it actually takes to turn a strategy deck about “customer obsession” into a licensed, funded, operating business. Biography highlights Co-founder and founding chairman, Metro Bank, the first new UK high-street bank for over a century. Founder and former chairman, Atom Bank, the UK’s first app-only bank, licensed in 2015. Co-founder and former chairman, 86 400, Australia’s first smart bank, later acquired by NAB. Chair of Zip UK, the UK arm of the Australian buy-now-pay-later group. Co-author, No Small Change: Why Financial Services Needs A New Kind of Marketing, Wiley, 2018, with Lucian Camp. Co-founder and former chairman, The Financial Services Forum; Visiting Professor at London Metropolitan University and David Goldman Visiting Professor at Newcastle University Business School. Biography Metro Bank opened its first branch in Holborn in July 2010, the first new high-street bank to enter the UK market in more than a hundred years. Anthony Thomson co-founded the bank and served as its founding chairman, steering it from concept to licensed, trading retail institution. He did not stop there. A few years after leaving Metro, Thomson founded Atom Bank, the UK’s first app-only bank, which secured its banking licence in 2015. He then co-founded 86 400, Australia’s first smart bank, which was later acquired by National Australia Bank. Three licensed banks, three distinct models, one consistent thesis: the industry is overdue a redesign around the customer. That thesis is argued at length in No Small Change (Wiley, 2018), co-written with Lucian Camp, which treats financial services marketing as a discipline in need of serious reconstruction rather than a cosmetic refresh. Earlier in his career, Thomson co-founded City Financial Marketing, later acquired by Publicis, and The Financial Services Forum, giving him a practitioner’s view of brand and proposition design across the sector before he ever chaired a bank. Today he chairs Zip UK and speaks to boards, executive teams, and regulators about what it actually takes to launch and scale a new financial business. His work holds a precise answer to a question many incumbents struggle with: where does customer-led transformation stop being a slogan and start being a balance sheet. Key speaking topics Challenger banking and fintech strategy Customer-led retail banking models Launching regulated businesses from scratch Brand and marketing in financial services Digital and mobile-first banking Entrepreneurship inside regulated industries Ideal for Boards and executive teams of banks, insurers, and asset managers reviewing customer strategy. CMOs and brand leaders in financial services rethinking proposition and marketing investment. Founders, investors, and transformation leads building or funding fintech and regulated ventures. Audience outcomes A clearer view of what separates a challenger proposition that scales from one that stalls at launch. A concrete account of how a licensed bank gets designed, funded, and brought to market. Sharper questions to take back to their own customer, brand, and distribution strategy. A realistic sense of where regulation helps and where it quietly kills good ideas.

Why organisations work with Andrew McAfee His Geek Way framework – four named cultural norms (science, ownership, speed, openness) derived from evolutionary biology and management research – gives leadership teams a specific, testable diagnostic for why their organisations underperform digitally, not another instruction to move faster or fail more His research at MIT’s Initiative on the Digital Economy produces evidence-based findings on how AI and automation are actually affecting productivity and competitive structure – drawn from organisations that have already made the transition, not from modelled projections He holds simultaneous positions as MIT Principal Research Scientist, inaugural Visiting Fellow at Google’s Technology and Society group, and co-founder of Workhelix, an AI workforce optimisation startup – a combination that grounds his analysis in research, platform-scale practice, and operating reality at once The Second Machine Age and Machine, Platform, Crowd – both New York Times bestsellers co-authored with Erik Brynjolfsson – established the intellectual framework through which most serious organisations now think about automation, labour displacement, and platform competition; many executives in the room will be updating assumptions formed by those books He and Brynjolfsson are the only individuals named to both the Thinkers50 ranking of the world’s top management thinkers and the Politico 50 group of people transforming American politics – a dual recognition that reflects the reach of his work into the policy questions, not just the business questions, that will define the digital economy’s next decade Biography highlights Principal Research Scientist, MIT Sloan School of Management; co-founder and co-director, MIT Initiative on the Digital Economy Inaugural Visiting Fellow, Technology and Society, Google Co-founder, Workhelix (AI workforce optimisation startup) Six-time Thinkers50 honoree; Thinkers50 Digital Thinking Award 2015 with Erik Brynjolfsson; one of only two individuals named to both the Thinkers50 and the Politico 50 Author of The Geek Way (Economist Best Books 2023; Forbes Top 10 Business Books 2023) and More from Less; co-author of The Second Machine Age and Machine, Platform, Crowd (New York Times and Wall Street Journal bestsellers) Contributor to Foreign Affairs, Harvard Business Review, The Economist, The Wall Street Journal, and The New York Times; featured on CNN, 60 Minutes, TED, and the World Economic Forum Biography The gap between digital investment and digital performance is one of the most consequential – and least clearly explained – problems in business strategy. Andrew McAfee, Principal Research Scientist at MIT’s Sloan School of Management and co-founder of MIT’s Initiative on the Digital Economy, has spent three decades building the research base to explain it precisely. His 2023 book The Geek Way – named a best book of the year by both The Economist and Forbes – makes a specific argument: the companies consistently outperforming their sectors share four cultural norms (science, ownership, speed, openness), and those norms are not accidents of Silicon Valley geography but replicable patterns grounded in evolutionary science. Organisations that treat digital transformation as an infrastructure challenge, McAfee argues, are misidentifying the problem. The bottleneck is almost always managerial culture, not technology capability. That argument carries weight from multiple directions. McAfee is the inaugural Visiting Fellow at Google’s Technology and Society group and co-founder of Workhelix, an AI startup focused on workforce optimisation – positions that situate his MIT research in both platform-scale and operating practice. His earlier books with Erik Brynjolfsson – The Second Machine Age and Machine, Platform, Crowd, both New York Times bestsellers – established the frameworks that shaped how most serious organisations now think about automation, platform competition, and the economics of digital productivity. He and Brynjolfsson are the only individuals named to both the Thinkers50 ranking of the world’s top management thinkers and the Politico 50 group of people transforming American politics – a pairing that reflects how far McAfee’s work extends beyond corporate boardrooms into the policy questions about AI, labour, and economic growth that will define the decade ahead. Key speaking topics AI and digital business performance The Geek Way: cultural norms for the digital organisation Platform competition and digital business models Technology, productivity, and economic growth Machine intelligence and the future of work Dematerialisation and sustainable growth Organisational culture in the technology-driven enterprise Ideal for C-suite and board audiences evaluating digital strategy and competitive positioning against digital-native rivals Strategy and transformation leads in established industries under sustained digital disruption Innovation and R&D leaders benchmarking organisational culture against technology-sector performance models Executive education programmes on digital leadership, AI adoption, and future-of-work strategy Audience outcomes A clear account of why digital-native organisations outperform incumbents structurally – not through superior technology budgets but through specific, replicable management norms A practical diagnostic framework (The Geek Way: science, ownership, speed, openness) for identifying where organisational culture is constraining digital performance Evidence-based perspective on how AI and automation are actually affecting productivity and workforce structure, grounded in MIT research rather than market projections A more disciplined vocabulary for separating genuine digital transformation from technology investment that changes operating performance little Sharper thinking on platform competition and the long-term viability of traditional business models against digital-native challengers

Why organisations work with Anders Indset His Quantum Economy framework gives organisations a named argument for what comes after digitalization – not a call to “transform,” but a specific claim: that existing economic and organisational models require a philosophical upgrade, and that human potential, not technology alone, determines what follows. He coined the concept of the “Final Narcissistic Injury of Humankind” – the argument that AI’s deepest threat is not job displacement but the erosion of human agency and self-perception. This gives boards and executive teams a precise vocabulary for what is genuinely at stake in AI strategy. His “Anticipated Future” concept reframes strategic foresight as a leadership competency: the capacity to project forward from exponential data rather than extrapolate backwards from historical analysis. It is a directly applicable decision-making discipline, not a futurist premise. As an early investor in Terra Quantum AG and founder of the Njordis Group, his perspectives on deep tech are grounded in active investment decisions – meaning his claims about emerging technology have been stress-tested against real capital allocation. He has co-authored peer-reviewed philosophical and scientific papers with physicist Florian Neukart on the simulation hypothesis and the convergence of AI and human intelligence (AHI) – providing a rigour of argument that distinguishes him from commentators working purely at the level of narrative. Biography highlights Four Spiegel bestselling books – Wild Knowledge, The Quantum Economy, Das infizierte Denken, The Viking Code – translated into more than ten languages Named to Thinkers50 Radar 2018 among 30 Global Thinkers most likely to shape the future of organisational leadership; 2019 Breakthrough Idea Award finalist for The Quantum Economy Founder, Global Institute of Leadership and Technology (GILT), 2012; Founder and Chairman, Njordis Group (venture capital and advisory) Early investor and advisory board member, Terra Quantum AG; supervisory board member, German Tech Entrepreneurship Center (GTEC) Keynote speaker at the World Economic Forum, Global HR Summit, and Mobile World Congress; over 1,500 presentations across more than 60 countries Media coverage in Fast Company, Forbes, Fortune, Frankfurter Allgemeine Zeitung, NZZ, and Harvard Business Manager Dubbed “Rock’n’Roll Plato” by European media; guest lecturer at leading international business schools Biography Anders Indset’s central argument is simple and uncomfortable: in a world with near-unlimited access to information, knowledge is no longer the scarce resource for leaders – understanding is. His work begins where most AI and technology commentary stops, asking not what technology can do but what it means for human decision-making, economic design, and organisational purpose. His 2019 Spiegel bestseller The Quantum Economy introduced the concept of a post-digital economic framework – a named thesis, not a trend report – arguing that capitalism requires a philosophical upgrade to remain compatible with human values as algorithms become authorities. The book was a finalist for the Thinkers50 Breakthrough Idea Award and reached number one on the Manager Magazin business book chart. Subsequent books – including The Viking Code (2024) and The Singularity Paradox (2025, co-authored with physicist Florian Neukart) – have extended the framework into culture, values-driven leadership, and the emergence of what Indset and Neukart term Artificial Human Intelligence (AHI): the argument that a conscious, human-centred response to superintelligence is both possible and necessary. Indset is not a commentator at a distance from the technologies he describes. As an early investor in Terra Quantum AG and founder of the Njordis Group, he has made active capital commitments in quantum computing, AI, healthtech, and cybersecurity. This positions his philosophical arguments inside real decisions about where exponential technology is heading – not above them. He has spoken at the World Economic Forum, the Global HR Summit, and Mobile World Congress, and his work has appeared in Fast Company, Forbes, Fortune, and the Frankfurter Allgemeine Zeitung. For organisations navigating the question of what leadership actually means when AI can outperform human cognition on an expanding range of tasks, Indset offers something specific: a systematic philosophical framework, tested in print, in investment, and across executive audiences in more than 60 countries. Key speaking topics The Quantum Economy and post-digital capitalism Artificial intelligence and human agency Exponential technology and organisational strategy Anticipated Future as a leadership discipline Artificial Human Intelligence (AHI) and the technological singularity Values-driven performance culture Philosophical foundations of strategic decision-making Ideal for C-suite and board-level audiences wrestling with the strategic and existential implications of AI Technology, innovation, and strategy leadership conferences Executive development programmes exploring the relationship between philosophy, leadership, and emerging technology Policy and business forums on the future of economies and social structures in an AI-accelerated world Audience outcomes A named, book-backed conceptual vocabulary – Quantum Economy, Anticipated Future, Possibilism – for framing strategic thinking about technology beyond trend language A sharper distinction between information access and organisational wisdom, and why the gap between them is the real leadership challenge of the AI era Specific philosophical tools for exercising anticipatory leadership: projecting forward from exponential change rather than extrapolating from historical data A reframing of AI risk – moving beyond job displacement to the deeper question of human agency, purpose, and self-determination in technology-driven organisations A perspective on performance culture grounded in values and collective intelligence, drawing on the Viking Code framework

Why organisations work with Alex Osterwalder The Business Model Canvas is used by millions of practitioners across industries. When Osterwalder presents it, he brings the doctoral research that produced it – giving leadership teams not just a tool but the underlying architecture for why it works and how to apply it to their specific strategic situation. The Value Proposition Canvas addresses a precise and expensive commercial failure: the gap between what organisations build and what customers actually need. For B2B marketing and product teams, this is the difference between offerings that generate revenue and those that absorb it. Strategyzer’s live programmes span three distinct commercial challenges – business model strategy, value proposition design, and innovation governance – through a single interconnected system. Leadership, marketing, strategy, and product functions can work with the same shared language rather than operating on separate frameworks. The Invincible Company framework gives executive teams a structural answer to the portfolio question: how to manage existing revenue-generating business models while simultaneously building new growth engines, with separate governance and metrics for each. Consistent top-10 placement across five consecutive Thinkers50 global rankings (2015-2025), with two Thinkers50 Strategy Awards, provides independent verification of Osterwalder’s standing – outside bureau self-attribution. Biography highlights Founder and CEO of Strategyzer; co-founded 2010 following the publication of Business Model Generation Co-creator, with Yves Pigneur and Alan Smith, of the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map Business Model Generation (2010): international bestseller, more than 5 million copies sold, translated into nearly 40 languages Consistently ranked in the Thinkers50 global top 10 across five biennial rankings (2015-2025); two-time Thinkers50 Strategy Award recipient Visiting Professor, IMD; co-directs the Driving Strategic Innovation programme with MIT Sloan Contributor to Harvard Business Review; PhD, HEC Lausanne – doctoral thesis on business model ontology; recipient of the EU’s inaugural Innovation Luminary Award (2013) Biography Alex Osterwalder’s doctoral thesis at HEC Lausanne, completed in 2004, proposed a formal architecture for how value is created, delivered, and captured in any business. That thesis became the Business Model Canvas. Co-developed with Yves Pigneur, it is now in use across millions of teams at organisations including Microsoft, Nestlé, Mastercard, and Merck. The Value Proposition Canvas extended that system into one of the most consistently expensive failures in commercial strategy: building products and propositions without a clear picture of what customers actually need. For B2B marketing and product leaders, this is an operational problem. Strategyzer’s programmes on value proposition design, sales and marketing alignment, and customer understanding apply the same structured, testable approach to go-to-market challenges that the Canvas brought to strategy. The Invincible Company, co-authored with Pigneur, Smith, and Frederic Etiemble, addressed the portfolio dimension. Large organisations fail not from lack of innovation intent but from having no structural mechanism to run exploration and exploitation in parallel. The book provides that mechanism: separate governance, separate metrics, and a distinct decision logic for the existing business and the growth bets being built alongside it. Osterwalder is founder and CEO of Strategyzer, a Visiting Professor at IMD, and a Thinkers50 top-10 thinker across five consecutive rankings from 2015 to 2025. Whether the challenge is growth strategy, value proposition design, or innovation governance, a leadership team, a marketing function, and an innovation unit in the same organisation can each engage with the same interconnected system. Key speaking topics Business model design and competitive strategy Value proposition design and customer fit Go-to-market strategy and offering management Sales, marketing, and product alignment Innovation portfolio management Customer discovery and assumption testing Competing on business model advantage Ideal for CEOs and executive leadership teams working on growth strategy and business model resilience Chief Marketing Officers and commercial leaders in B2B organisations designing and testing value propositions Chief Strategy Officers and heads of corporate development managing business model portfolios Innovation leaders and transformation directors responsible for testing and scaling new growth engines Audience outcomes A working understanding of the Business Model Canvas, Value Proposition Canvas, and Portfolio Map, and how to apply each to live strategic and commercial challenges A shared language across leadership, marketing, strategy, and product functions for discussing business model design and value proposition fit Practical methods for testing assumptions about customer needs and market demand before committing significant resource A structural framework for running exploration and exploitation in parallel, with the governance logic each requires Clearer diagnostic tools for identifying where value propositions are failing to match real customer needs, and what to do about it

Why organisations work with Jacco van der Kooij He built the operating language that serious SaaS revenue teams already use. Bowtie, SPICED and Revenue Architecture are not proprietary curiosities; they are the common vocabulary at companies like DocuSign, Uber Eats, Adobe and MURAL. His work treats go-to-market as a designed system, not a set of sales tactics. Leadership teams leave with a structural view of acquisition, retention and expansion as one connected revenue engine. He has operating credibility from inside enterprise technology. Senior roles at Kontiki, Qumu and Technicolor sit underneath the frameworks, so the advice is grounded in execution, not theory. He is published where serious readers look. Harvard Business Review (with Frank V. Cespedes of Harvard Business School) and a shelf of best-selling books including Revenue Architecture and Blueprints for a SaaS Sales Organization. He advises the capital side, not just the operating side. Growth advisory to Notion Capital, Reach Capital, Astella and Storm Ventures gives him a cross-portfolio view of what compounds and what breaks. Biography highlights Founder of Winning by Design, a go-to-market consulting and training firm working with hundreds of recurring-revenue companies worldwide. Creator of the Bowtie customer-journey model, the SPICED qualification framework and the Revenue Architecture operating model. Author of Revenue Architecture (2023) and co-author of Blueprints for a SaaS Sales Organization and The SaaS Sales Method series. Co-author with Frank V. Cespedes of the Harvard Business Review article “Hiring Star Salespeople Isn’t the Best Way to Grow” (February 2016). Clients and training partners include Uber Eats, DocuSign, Adobe, MURAL, Hewlett Packard Enterprise and OwnBackup. Growth advisor to Notion Capital, Reach Capital, Astella and Storm Ventures. Keynote speaker at Dreamforce, SaaStock Dublin, SaaS Growth London, MarketingProfs and RD Summit Brazil. Biography Recurring revenue rewrote the economics of B2B software, but most companies still run sales, customer success and marketing as separate departments with separate targets. Winning by Design, the firm Jacco van der Kooij founded in 2012, exists to correct that. The core of his work is a set of frameworks that have become standard vocabulary inside serious SaaS revenue teams. The Bowtie extends the funnel into onboarding, adoption and expansion, so leadership can see acquisition and retention as one connected system. SPICED gives every customer-facing function a shared qualification model. Revenue Architecture, the 2023 textbook of over 250 diagrams and blueprints, ties the two into an operating design for recurring-revenue growth. His authority is grounded in operating history before it is grounded in publishing. Senior sales and strategy roles at Kontiki, Qumu and Technicolor sit underneath the frameworks. Harvard Business Review published his co-authored work with Frank V. Cespedes of Harvard Business School on why hiring star salespeople is a weaker growth lever than organisational design, a piece that now reads as the seed of the larger thesis. Today his focus is how compounding growth systems behave under AI. He advises executive teams and venture capital firms, including Notion Capital, Reach Capital, Astella and Storm Ventures, on redesigning go-to-market operating models where probabilistic modelling and AI-enabled workflows replace linear funnel thinking. The training side of the business has equipped revenue teams at Uber Eats, DocuSign, Adobe, MURAL and Hewlett Packard Enterprise with the same operating language. Key speaking topics Revenue Architecture for recurring-revenue businesses The Bowtie customer-journey model SPICED qualification and customer conversations Go-to-market operating design for B2B SaaS AI-enabled go-to-market and probabilistic growth modelling Sales organisation design and scaling Executive growth governance Ideal for CROs, CCOs, VPs of Sales and VPs of Customer Success rebuilding the revenue engine around recurring revenue B2B SaaS founders and executive teams moving from founder-led selling into scaled, systematised go-to-market Venture capital firms and boards overseeing growth-stage portfolio companies Corporate transformation leaders inside enterprise technology businesses shifting to subscription or consumption models Audience outcomes A shared operating language across sales, marketing and customer success that replaces siloed vocabulary. A structural view of the full customer journey through the Bowtie, from acquisition into retention and expansion. A working grasp of SPICED as a qualification and conversation model any customer-facing team can deploy. A clearer read on where AI meaningfully changes go-to-market design and where it is overclaimed. Specific diagnostic questions leadership teams can use to locate the actual bottleneck in their growth system.

Why organisations work with Adam Smith The Real Junk Food Project is not a case study from a consultancy report. Smith built it from a single Leeds cafe in 2013 to a network of 120+ projects across seven countries, which makes his argument about the scalability of surplus redistribution operationally evidenced, not theoretical. The Pay As You Feel model challenges the assumption that pricing must track cost-price. For organisations navigating social value procurement, circular economy strategy, or food retail margins, that challenge is commercially relevant. Smith has given parliamentary evidence to an All-Party Parliamentary Group on food waste, which means his framing has direct policy credibility – useful for organisations managing regulatory and reputational exposure on ESG commitments. His current work at Surplus to Purpose, which diverted 506 tonnes of food in 2023, keeps his insight current. He is not drawing on a legacy project. The Telegraph named him one of the 50 most influential people in UK Food & Drink (Food & Drink Power List, 2017). His argument has been stress-tested in public, not just on stage. Biography highlights Founded The Real Junk Food Project in Leeds in December 2013; the network grew to 120+ projects across seven countries within four years TEDx speaker at TEDxWarwick (2015): “Let’s REALLY Feed the World” Named one of 50 most influential people in UK Food & Drink, The Telegraph Food & Drink Power List (2017) FRSA (Fellow of the Royal Society of Arts) Gave parliamentary evidence to an All-Party Parliamentary Group on food waste Yorkshire Awards 2025 Community Hero Award; Canal & River Trust Unsung Hero of Leeds (2022) CEO of Surplus to Purpose since 2022; appeared on Channel 4’s Inside the Superbrands Observer Food Monthly Awards runner-up across TRJFP projects in Birmingham, Manchester, and Leeds (2017, 2018) Biography The UK food industry wastes an estimated 9.5 million tonnes of food annually. Most of it is edible. In December 2013, Adam Smith opened a single cafe in Armley, Leeds, that served meals made entirely from intercepted surplus. He called the pricing model Pay As You Feel. Within four years, that cafe had become a network of 120+ projects operating across seven countries. The model did not succeed because it was charitable. It succeeded because it demonstrated a functional alternative to the assumption that surplus has no commercial value – and that communities, schools, and organisations could participate in redistribution at scale without requiring philanthropy as a precondition. Smith stepped back from The Real Junk Food Project in 2019 and, in 2022, took on the leadership of Surplus to Purpose – a social enterprise built on the same structural argument but with a more explicit focus on the environmental costs of food waste in the supply chain. Surplus to Purpose diverted 506 tonnes of food in 2023. He has given parliamentary evidence to an All-Party Parliamentary Group on food waste, and The Telegraph placed him on its Food & Drink Power List in 2017 as one of the 50 most influential people in the sector. The TEDxWarwick talk from 2015 covers the core argument clearly. Food waste is a corporate supply chain decision, not a consumer behaviour problem. The organisations with the most leverage to change it are the ones that benefit most from not changing it. Key speaking topics Surplus food redistribution and supply chain waste Pay As You Feel and alternative pricing models Purpose-led business model design Social enterprise at scale ESG and food system accountability Corporate responsibility in the food supply chain Ideal for Chief Sustainability Officers and ESG leads in food retail, hospitality, and manufacturing Procurement and supply chain leadership in organisations with food or FMCG exposure Strategy and transformation teams working on circular economy frameworks Social value and impact leads in public sector and corporate foundations Audience outcomes A working model for how surplus redistribution operates at scale – not a concept, but a documented case with known failure points and operational evidence A concrete example of how pricing can be decoupled from cost-price to deliver both social value and commercial viability Clarity on where corporate supply chains generate waste and why existing incentive structures keep that waste in place A framework for distinguishing between ESG commitments that reduce reputational risk and changes that alter the underlying supply chain economics

Why organisations work with Bill Tolany He has run brand and marketing inside a category-defining grocer and operations inside Amazon’s ultra-fast delivery business, so he can talk about customer experience as both a marketing problem and a logistics problem. As Senior Director of Marketing at Whole Foods Market, he launched the integrated marketing team and grew alternative commerce sales by hundreds of millions of dollars; a specific commercial result, not a theme. His Amazon Prime Now experience as Regional General Manager gives him direct exposure to the operating model that consumer brands are now being benchmarked against. As Turnaround CEO of Greenling, he has carried the cost discipline and unit economics of a venture-stage e-commerce business, not just commentary on it. He moves easily between corporate transformation conversations and start-up advisory work, useful for buyers whose internal teams need to understand both worlds. Biography highlights Senior Director of Marketing, Whole Foods Market; founding leader of its integrated media team. Regional General Manager, Amazon Prime Now, during its launch and expansion phase. Turnaround CEO, Greenling, Inc., a mission-driven local food e-commerce business. Board Director, The Very Good Food Company Inc., appointed December 2020. Advisor to multiple consumer and technology start-ups. US patent holder. Biography Whole Foods Market and Amazon were two of the most studied consumer businesses of the last decade. Bill Tolany held senior roles at both before they merged, which is unusual for any operator working in modern retail. At Whole Foods Market he served as Senior Director of Marketing and founding leader of the integrated media team. The brief covered brand, social and mobile; the result, according to the company’s own later disclosures, was the launch of an integrated marketing function and growth of alternative commerce sales by hundreds of millions of dollars. His public commentary on Whole Foods’ social strategy, where roughly 85% of corporate tweets were customer responses, became a reference point for retailers thinking about brand as service. Amazon then recruited him as Regional General Manager for Prime Now, the ultra-fast local delivery business that pushed Amazon into the consumer experience grocers had previously owned. That role gave him direct exposure to how marketing, logistics and store operations have to be re-wired when a customer expects a one-hour window. He later ran Greenling, Inc. as Turnaround CEO, taking on the unit economics of a mission-driven local food platform rather than commenting on them. He sits on the Board of The Very Good Food Company Inc., a plant-based food business, and advises start-ups in media, education and e-commerce. The throughline is practical: how a consumer brand sustains a relationship with its customer when the delivery model, the marketing channel and the competitor set all change at once. Key speaking topics Customer experience in modern retail Marketing and commerce integration Digital transformation in grocery and food E-commerce operating models Brand building through service and social Start-up and corporate innovation Plant-based and mission-driven consumer businesses Ideal for CMOs and customer experience leaders in retail, grocery and consumer brands Heads of digital, e-commerce and omnichannel inside consumer businesses Leadership teams at food, beverage and mission-driven consumer companies Corporate innovation and venture teams working with consumer start-ups Audience outcomes A clearer view of how marketing, operations and logistics combine to produce customer experience in modern retail. Specific reference points from Whole Foods Market and Amazon Prime Now on how brand and commerce can be run as one system. Sharper questions to ask about the unit economics of e-commerce and ultra-fast delivery models. Perspective on how legacy consumer brands can work with and learn from start-up operators.