Business Strategy & Growth

Why organisations work with Courtney Caldwell She has run demand generation at both ends of the company lifecycle: inside Oracle’s worldwide digital marketing group and at RightNow Technologies before its $1.45B sale, and again from zero at ShearShare. Few speakers can argue commercial strategy with that lived range. She built and exited a two-sided marketplace in a $500B services category that most enterprise marketers never touch. Beauty and barbering is not adjacent to enterprise SaaS, and her cross-vertical fluency makes her useful to leaders whose growth playbook is too narrow. She is a credible voice on founder economics from the inside, including raising venture capital as a Black woman, scaling through Google Demo Day, YC Fellowship and 500 Startups, and selling under financial pressure. The exit was not a clean Silicon Valley story. One of a small number of speakers who can move a room from enterprise SaaS marketing to gig-economy workforce dynamics in the same talk, because she has operated in both. Biography highlights Cofounder and former CEO of ShearShare, acquired in November 2024 after scaling to over 1,000 cities. Former global director of Oracle’s Worldwide Digital Marketing Strategy & Innovations Group. Former head of digital demand generation and JAPAC field marketing at RightNow Technologies, acquired by Oracle for $1.45B. Inc. magazine 2019 Female Founders 100 honoree; 2019 Ada Lovelace Female Tech Founder of the Year; 2017 L’Oreal USA Women in Digital NEXT Generation Award finalist. 2024 EY Entrepreneurs Access Network cohort member. BBA, SMU Cox School of Business; MBA in Marketing, UT Dallas. Biography Most enterprise marketers have never had to build supply. Inside a mature SaaS business, the funnel exists, the segments are mapped, and the work is to compound what is already there. Building a two-sided marketplace from zero asks for a different skill: acquiring two customers at once, in different verticals, with different motivations, before either side trusts the platform. Courtney Caldwell has done both. At Oracle she was global director of the Worldwide Digital Marketing Strategy and Innovations Group. Before that, she ran digital demand generation and JAPAC field marketing at RightNow Technologies in the run-up to its $1.45B acquisition by Oracle. The discipline she carried out of enterprise software was demand-gen rigour at scale: segmentation, attribution, funnel ownership. She then applied that discipline to a $500B services category that enterprise marketing usually ignores. ShearShare, the salon and barbershop booth rental marketplace she cofounded with Dr. Tye Caldwell, reached more than 1,000 cities and over 70,000 small businesses before being acquired in November 2024. The platform was a Google Demo Day winner, a YC Fellowship and 500 Startups alum, and a 2022 Fast Company World-Changing Ideas honoree. The exit was not the textbook version. ShearShare was sold to a strategic buyer under financial pressure during a dispute with M&T Bank. Caldwell speaks publicly about both halves of the journey, the recognition lists (Inc. Female Founders 100, Ada Lovelace Founder of the Year, L’Oreal Women in Digital, EY Entrepreneurs Access Network) and the harder economics underneath. That candour, paired with a Fortune 500 marketing pedigree, is the unusual combination she brings to a room. Key speaking topics Marketplace growth and two-sided customer acquisition Demand generation and digital marketing at scale Founder economics and venture-backed scale-up Future of work in the experience and gig economy Black women in technology and founder mental health Local startup ecosystems outside Silicon Valley Partnership, parenthood and entrepreneurship Ideal for CMOs and heads of growth at SaaS and consumer platforms reassessing demand-generation discipline. Founders, CEOs and operating partners building or backing two-sided marketplaces and scale-ups. Corporate innovation leads exploring services-vertical platform opportunities outside core tech. Diversity, leadership and ERG programmes commissioning substantive Black-women-in-tech content rather than generic representation talks. Audience outcomes A clearer view of where enterprise demand-gen discipline applies to early-stage marketplace growth, and where it does not. Specific tactics from inside Google Demo Day, YC Fellowship and 500 Startups that translate to corporate venture and intrapreneurship programmes. A frank account of what scaling and exiting a marketplace looks like when the cap table and operating economics are under pressure. A sharper read on the gig and experience economy from someone who operated a platform inside it, not just analysed it.

Why organisations work with Candice Matthews Brackeen She invests her own fund’s capital into the same founder profile most institutions struggle to reach, which makes her perspective on deal flow operational rather than advocacy-led. She built and now owns Black Tech Week, the largest US convening of Black founders, investors and corporate partners, giving her direct visibility on which company-building patterns are working at scale. She testified before the US House Financial Services Committee in 2025 on expanding capital access beyond Silicon Valley, a credibility marker few speakers on this topic hold. She translates between corporate procurement, venture capital and underrepresented founder communities, the three groups that rarely sit in the same conversation despite all needing each other. Wall Street Journal named her one of the Top 10 Women in Venture Capital in 2020, a recognition that signals investor peers, not bureau marketing, rate her work. Biography highlights General Partner, Lightship Capital, a Cincinnati venture fund backing underrepresented founders in CPG, e-commerce, sustainability, AI and healthcare. Founder and CEO, Lightship Foundation, whose accelerator alumni have raised more than $100M in follow-on funding. Co-founder, Hillman Accelerator, the first Midwest accelerator dedicated to underrepresented tech founders. Witness before the US House Financial Services Committee, March 2025, on access to capital beyond Silicon Valley. Named to the Wall Street Journal’s Top 10 Women in Venture Capital, 2020. Member of NASA’s Lunar Surface Innovation Consortium; advisory roles with the Cincinnati Innovation District and Endeavor Northwest Arkansas. Contributing author at TechCrunch. Biography Less than one percent of US venture capital goes to Black-led companies. That number has been broadly stable for years, despite every major institutional commitment to change it. The interesting question for senior leaders is no longer whether the gap exists. It is what mechanism actually closes it. Lightship Capital is one of the small number of funds built specifically to answer that question with capital rather than commentary. As General Partner, Candice Matthews Brackeen invests in early-stage companies across consumer packaged goods, e-commerce, sustainability, artificial intelligence and healthcare, with a focus on founders outside coastal networks. She also founded Lightship Foundation, whose accelerator programmes have helped portfolio companies secure more than $100M in follow-on funding. Before Lightship she co-founded Hillman Accelerator in 2016, the first Midwest programme dedicated to underrepresented tech founders, and Hello Parent, a school-safety app that became a national partner of the Brady Campaign. She has since acquired Black Tech Week and moved it to Cincinnati, anchoring it next to Fortune 500 corporate partners including Kroger and Procter and Gamble. Her authority on this subject is institutional, not rhetorical. The Wall Street Journal named her one of the Top 10 Women in Venture Capital in 2020. In March 2025 she testified before the US House Financial Services Committee on expanding capital access beyond Silicon Valley. She also serves on NASA’s Lunar Surface Innovation Consortium and writes for TechCrunch on venture and entrepreneurship. Key speaking topics Venture capital outside Silicon Valley Building inclusive innovation ecosystems Access to capital for underrepresented founders Corporate partnerships with early-stage companies Entrepreneurship and scale-up leadership Public policy and capital markets Diversity, equity and inclusion in technology Ideal for Chief investment officers, corporate venture leads and innovation heads designing pipelines into underrepresented founder markets Procurement and supplier diversity leaders building substantive routes to minority-led suppliers Boards and CEOs of large corporates with stated commitments on capital, supplier or workforce inclusion Public sector and economic development leaders working on regional innovation strategy Audience outcomes A clearer picture of where credible deal flow from underrepresented founders actually sits and how to access it. A working view of what corporate partnerships with founder communities look like when they generate revenue, not just press. Specific language for boards on why capital access is an economic question, not only an inclusion one. Direct exposure to a working venture model that has produced documented follow-on funding outcomes.

Why organisations work with Arlan Hamilton She built and capitalised a venture firm from nothing, sleeping on the floor at SFO between meetings, then deployed roughly $30 million into more than 200 companies. That is operator credibility on entrepreneurship and capital, not theory. Her investment thesis at Backstage Capital is a working commercial argument that underestimated founders are a mispriced asset class. Audiences leave with a specific framework for how that misallocation happens and where it produces opportunity. Two books with major trade publishers, It’s About Damn Time (Penguin Random House) and Your First Million (Hachette), give her a body of written work that travels with the booking and gives audiences a way to extend the conversation. She is one of a small number of Black women operating at fund-principal level in US venture, and the first non-celebrity Black woman on the cover of Fast Company. That visibility matters for organisations briefing her in front of leadership, founder, or investor audiences. Her register is direct and personal rather than corporate. She is bookable for founder events, investor summits, and leadership conferences where the audience wants honesty about how capital actually gets allocated. Biography highlights Founder and managing partner of Backstage Capital, established 2015; the firm has raised approximately $30 million and backed more than 200 startups led by underrepresented founders. Author of It’s About Damn Time (Penguin Random House, 2020) and Your First Million (Hachette, 2023). First non-celebrity Black woman on the cover of Fast Company (2018). Named one of Fast Company’s Most Creative People in Business (2016). Named to Business Insider’s 23 most powerful LGBTQ+ people in tech (2019). Host of Your First Million, a long-running podcast on building wealth and businesses from the ground up. Biography Backstage Capital was founded in 2015 by a single operator with no finance background, no MBA, and, at the time, no permanent address. The firm has since deployed around $30 million across more than 200 startups led by Black, women, and LGBTQ+ founders. That track record is the central claim of Arlan Hamilton’s work, and it is the basis on which serious organisations book her. Hamilton’s argument is commercial before it is moral. Capital flows to founders who look familiar to the people allocating it, and entire categories of viable business get priced as risk when they are simply unfamiliar. Backstage exists to test that thesis in the market. The portfolio is the proof point, and the books extend the argument into method. The biographical detail is by now well-documented: she built the fund while sleeping on the floor at San Francisco International Airport, doing Silicon Valley meetings by day. It’s About Damn Time (Penguin Random House, 2020) and Your First Million (Hachette, 2023) set out the operating system she developed across that period: how to identify unmet need, how to raise capital without a network, how to build multiple income streams, how to keep going when the room does not yet believe you. She is most useful to organisations and audiences working on early-stage investing, founder development, inclusive capital, and the structural question of how decisions about funding actually get made. Her authority in those conversations is operator authority, not advocacy, which is what makes the work travel. Key speaking topics Venture capital and underestimated founders Entrepreneurship from zero Building and scaling new funds Inclusive investing as commercial strategy Personal resilience and self-belief in business Wealth building and ownership for first-generation founders Ideal for Founder, scale-up and accelerator audiences Venture capital and private equity teams looking at deal flow beyond their networks Corporate venture and innovation leads, particularly those working on supplier diversity or new-market entry Leadership audiences on inclusion who want a commercial frame rather than a compliance frame Audience outcomes A specific argument for why underrepresented founders are a structurally mispriced opportunity, with portfolio evidence A concrete account of how a venture fund gets built without an existing network or institutional backing Practical method on identifying unmet need and turning lived experience into a fundable business Honest perspective from a Black, queer fund principal on how capital decisions are actually made inside the room

Why organisations work with Sean Pillot de Chenecey He turned the trust collapse into a working brand discipline. The Post-Truth Business, his Kogan Page bestseller, gives commercial leaders a concrete language for authenticity at a time when most marketing advice is still optimising for awareness. He sits inside formal futures-studies practice, not only commercial consulting. As UK Associate Partner at the Copenhagen Institute for Futures Studies, he runs the institute’s Foresight-Driven Innovation course, which he applies to client brand and innovation work. He holds office in the global futures-studies field. As Director of Public Affairs at the World Futures Studies Federation, the UNESCO-partnered global body for futures studies scholarship, he operates inside the same institutional network as the academics, policy specialists and foresight practitioners shaping how organisations think about long-range change. He has been doing trends and foresight long enough to know what holds. Co-founding The Future Laboratory in the 1990s, then operating his own consultancy Brand Positive, gives him three decades of pattern recognition across consumer, cultural and commercial cycles. His podcast, The New Abnormal, approaching 300,000 downloads, keeps him in continuous dialogue with academics, operators and activists shaping how organisations are perceived, which feeds directly into client work. Biography highlights Author of The Post-Truth Business (Kogan Page), No. 1 Business Bestseller, on rebuilding brand authenticity in a distrusting world. Author of Influencers and Revolutionaries (Kogan Page), shortlisted for the Business Book of the Year Awards. UK Associate Partner, Copenhagen Institute for Futures Studies, leading the Foresight-Driven Innovation course. Director of Public Affairs, World Futures Studies Federation, the UNESCO-partnered global body for futures studies scholarship. Co-founder of trend forecasting agency The Future Laboratory; founder of independent strategy consultancy Brand Positive. Host of The New Abnormal podcast, approaching 300,000 downloads. Agenda contributor to the World Economic Forum; visiting lecturer at University of the Arts London (Central Saint Martins, London College of Fashion), the Royal College of Art, the University of Brighton and other leading creative and business schools for more than two decades. Biography Most brand thinkers stop at narrative. Most futurists stop at the macro picture. Sean Pillot de Chenecey works the join between the two, and that is where his commercial value sits. His Kogan Page bestseller The Post-Truth Business argued that brand authenticity, not louder advertising, is the operating answer to collapsing customer trust, and gave senior marketers a working framework rather than a critique. His career put him in the right place to take that argument seriously. In the 1990s he co-founded The Future Laboratory, the trend forecasting agency, before running his own consultancy Brand Positive for clients across consumer, financial services and technology. The Copenhagen Institute for Futures Studies brought him in as UK Associate Partner, and he leads the institute’s Foresight-Driven Innovation course, used by organisations who want innovation work grounded in real scenario method rather than ideation theatre. He also serves as Director of Public Affairs at the World Futures Studies Federation, the UNESCO-partnered global peak body for futures studies scholarship. His second book, Influencers and Revolutionaries, shortlisted for the Business Book of the Year Awards, mapped the founders, technologists and activists actually moving markets. The New Abnormal, his podcast, has crossed 250,000 downloads and now functions as a working research instrument; he is in continuous conversation with the academics, operators and cultural figures who shape how organisations are perceived. He has lectured on strategy and innovation at Central Saint Martins, the Royal College of Art, Chelsea College of Art, LSBU Business School, Miami Ad School, OMNES/INSEEC and the University for the Creative Arts for more than twenty years, and contributes to the World Economic Forum’s agenda. The combination, three decades of trends practice plus a formal futures-studies foothold plus a published thesis on trust, is what brings him into rooms where the brief is brand authenticity, customer trust or innovation strategy under uncertainty. Key speaking topics Brand authenticity and customer trust Foresight-driven innovation Megatrends and scenario planning Consumer behaviour in a post-truth environment Marketing strategy under uncertainty Anticipatory leadership Politics, philosophy and the future of business Ideal for CMOs, brand directors and customer experience leaders rebuilding trust with sceptical audiences. Chief strategy officers and innovation leads who need foresight integrated into commercial planning. Boards and executive committees setting brand and reputation direction in a low-trust environment. Marketing, communications and insight teams refreshing their approach to consumer and cultural change. Audience outcomes A working definition of brand authenticity that holds up against current consumer scepticism. A clearer view of which megatrends actually intersect with the audience’s commercial decisions, and which are noise. A method for moving from trend awareness to innovation choices that survive contact with the operating plan. Sharper questions about where customer trust is being earned, eroded or faked inside the organisation today.

Why organisations work with Rachel Harris She has built a seven-figure UK accounting firm with multiple regulated divisions, not advised on one. Her commentary on growth comes from an operator with payroll, clients and audit obligations. She runs a financial education platform with an audience over 150,000, which gives her unusual fluency in translating commercial detail for a non-specialist room. She sits as a Director and Trustee of AAT, which signals institutional credibility inside the UK accounting profession, useful for any audience of practice owners or professional services leaders. Her bursary scheme, the first of its kind in UK accounting, gives her a substantive position on widening access to professional services careers, beyond generic DEI talking points. She was named Accountancy Personality of the Year 2023 by PQ Magazine and Breakout Star of the Year by Accounting Excellence, two named industry awards from credible bodies. Biography highlights Founder and director of striveX, a UK accounting firm with regulated divisions in tax, audit, mortgages and HR. Founder of @accountant_she, a financial education platform with a combined audience exceeding 150,000. Accountancy Personality of the Year 2023, PQ Magazine. Breakout Star of the Year 2023, Accounting Excellence Awards. Director and Trustee of the Association of Accounting Technicians. Credentials: MBA, CMgr, MCMI, MAAT. TEDx speaker. Media contributor on ITV This Morning, BBC Radio 5 Live, LBC and Times Radio. Biography The accounting profession has a structural credibility problem with small business owners. Founders need commercial advice, but most accountants are trained in compliance, and most growth advisors have never run a regulated firm. Rachel Harris built striveX to close that gap, and now uses the experience as the basis of her work with founders elsewhere. striveX is one of the UK’s fastest-scaling accounting practices, with divisions across tax, audit, mortgages and HR. It is a regulated, multi-disciplinary firm with clients, staff and operating constraints, not a consultancy or a content business dressed up as one. The operator perspective is what audiences buy. Alongside the firm, she runs @accountant_she, a financial education platform with an audience above 150,000. The dual track matters. She has translated commercial substance into language that lands in a non-technical room, which is rarer than the credential stack of professional services speakers suggests. Her work is recognised inside the profession: Accountancy Personality of the Year 2023 from PQ Magazine, Breakout Star of the Year 2023 from Accounting Excellence, and a Director and Trustee role at the AAT. Her bursary scheme, the first corporate bursary fully funding students through AAT levels 2 to 4, started with one placement and expanded to five in its second year. It is a concrete commitment to widening entry into a profession that has not historically welcomed outsiders, and it gives her a credible position on access that is grounded in something she has built. Key speaking topics Scaling a service business beyond the founder Practice and professional services growth Building a financial brand online Entrepreneurship and operating discipline Personal finance for business owners Widening access in professional services Ideal for Founders and owners of professional services firms scaling past the first hire. Accountancy and finance audiences: practice managers, partners, AAT and ICAEW member networks. Conferences for small business owners, entrepreneurs and creator-led businesses commercialising an audience. Leadership audiences in financial services or professional services HR considering widening-access programmes. Audience outcomes A concrete account of how a UK service firm grew from a single founder to a multi-division, seven-figure operation, with the decisions made along the way. A working model for combining a regulated professional services firm with a public-facing personal brand without the two undermining each other. A perspective on widening access to professional services careers grounded in an operating bursary, not an aspirational diversity statement. A view of how to translate financial substance for a non-specialist audience, useful for any leader who has to talk to staff, customers or media about numbers.

Why organisations work with Zack Kass He built the commercial engine inside OpenAI that translated frontier research into deployed products, which is a different vantage point from any external futurist or consultant. His “Unmetered Intelligence” framework gives boards a concrete way to plan for AI as infrastructure, not as a vendor decision, and it travels into capital allocation conversations rather than staying inside the IT function. He works directly with the leadership teams of named global organisations, including Coca-Cola, Morgan Stanley, Microsoft, Deloitte, and Amgen, so the room recognises that the playbook has been pressure-tested against companies they compete with. His Wiley book, The Next Renaissance, is a USA Today, Publishers Weekly, and LA Times bestseller, which gives a CHRO or CIO a coherent reference for their executive team and not only a keynote. He is a recurring voice on Bloomberg and CNBC on AI risk, capital, and workforce impact, so the credibility check a buyer does after the call confirms the brief. Biography highlights Former Head of Go-To-Market at OpenAI; built the sales, partnerships, and customer success teams. Author of The Next Renaissance: AI and the Expansion of Human Potential (Wiley, 2026); USA Today, Publishers Weekly, and LA Times bestseller. Executive-in-Residence, University of Virginia McIntire School of Commerce. Founder of ZKAI LLC; author of the “Unmetered Intelligence” white paper. Advisor to Fortune 1,000 leadership teams including Coca-Cola, Morgan Stanley, Microsoft, Deloitte, PayPal, MetLife, TikTok, Amgen, and The Hartford. Recurring AI commentator for Bloomberg and CNBC; bylined contributor to Fortune. B.A., University of California, Berkeley. Biography OpenAI’s research only became a market because someone had to translate model weights into contracts, support, and adoption inside the world’s largest companies. That commercial scaffolding was built by the team Kass led as Head of Go-To-Market, and it is the unusual seat that shapes what he now offers to boards. The proposition is operational. Most leadership teams have approved AI pilots. Few have made the harder decisions about where intelligence sits in the workflow, who is accountable for outcomes, and what gets reorganised when cognitive capacity stops being scarce. Kass writes about that shift in his Wiley book, The Next Renaissance, and codifies it in his “Unmetered Intelligence” framework, which treats AI as infrastructure on the order of electricity rather than as a product category. The advisory base is concrete. Coca-Cola, Morgan Stanley, Microsoft, Deloitte, PayPal, MetLife, TikTok, Amgen, and The Hartford have all worked with him directly, and the case studies that surface in his keynotes are drawn from those rooms. Bloomberg and CNBC use him as a recurring voice on AI risk and capital allocation, and his Fortune writing pushes the same argument into wider business debate. He is also Executive-in-Residence at UVA McIntire, which keeps the research and the boardroom work on the same circuit. What boards take from him is a sharper read on the next two to three years of AI deployment, written in the language of operating decisions rather than technical features. The choices around workforce, capital, and capability sequencing are no longer theoretical for most executive teams, and Kass is one of the few voices who has watched them get made from the inside of the company that triggered them. Key speaking topics Applied AI strategy for Fortune 1,000 leadership teams The Unmetered Intelligence thesis AI deployment beyond pilots Workforce redesign in the age of AI The Next Renaissance: AI and human potential AI risk, regulation, and board governance Capital allocation and AI infrastructure Ideal for CEOs, CIOs, CTOs, and CHROs setting enterprise AI strategy Boards and audit committees pressure-testing AI risk and governance posture Senior leadership offsites focused on AI deployment and workforce redesign Industry conferences for financial services, technology, healthcare, and consumer goods Audience outcomes A clearer line between AI experimentation and the operating decisions that follow it A board-ready framing for AI as infrastructure, drawing on the Unmetered Intelligence thesis Specific reference points from named Fortune 1,000 deployments rather than generic case studies A defensible position on AI risk, capital allocation, and workforce impact to take back to executive teams

Why organisations work with Donald Miller He built the most widely adopted messaging framework in the market. Over a million business leaders have used the StoryBrand SB7 model, and companies including Chick-fil-A, Intel, TOMS Shoes, Tempur Sealy, and Trek Bicycles have applied it to live commercial work. He gives marketing and sales teams a shared vocabulary. The hero, guide, plan, and call-to-action structure gets a CMO, a founder, and a field rep aligned on the same customer story inside one session. He is a practitioner, not a consultant-at-a-distance. Miller runs StoryBrand, Business Made Simple, and Coach Builder, and the frameworks he teaches from stage are the ones his own companies run on. He translates narrative theory into revenue mechanics. The work connects story structure directly to website copy, sales emails, and lead generation assets that teams can ship the week after the keynote. He is a New York Times bestselling author whose books have stayed on the list collectively for more than a year, which means a room of senior marketers arrives already familiar with the thesis. Biography highlights CEO of StoryBrand, Business Made Simple, and Coach Builder. Author of Building a StoryBrand (2017) and Building a StoryBrand 2.0 (HarperCollins Leadership, 2025). Author of Marketing Made Simple and How to Grow Your Small Business: A 6-Step Plan. New York Times bestselling author; books have sold millions of copies and spent more than a year on the list collectively. StoryBrand framework adopted by Chick-fil-A, Intel, TOMS Shoes, Trek Bicycles, Tempur Sealy, Pantene, Zaxby’s, and Ford/Lincoln. Earlier bestselling memoirs include Blue Like Jazz, A Million Miles in a Thousand Years, and Scary Close; Blue Like Jazz was adapted for film and premiered at SXSW. Biography Most companies talk about themselves when they should be talking about their customer. The StoryBrand framework, built by Donald Miller and laid out in Building a StoryBrand and its 2025 revision, forces that correction by borrowing the mechanics of narrative: a hero with a problem, a guide with a plan, a call to action, and stakes on both sides of the decision. The framework is now standard equipment in growth teams. More than a million leaders have run their messaging through the SB7 model, and named companies including Chick-fil-A, Intel, TOMS Shoes, Trek Bicycles, and Tempur Sealy have used it on live commercial work. What distinguishes the approach is not the use of story as metaphor, it is that the output is operational: a BrandScript that rewrites a homepage, a sales email, and a lead magnet in the same language. Miller runs the companies that teach it. He is CEO of StoryBrand, Business Made Simple, and Coach Builder, and the playbooks he takes to the stage are the ones his own businesses use to acquire customers. That closes the gap between theory and execution that most marketing speakers leave open. Before StoryBrand, Miller wrote the New York Times bestsellers Blue Like Jazz, A Million Miles in a Thousand Years, and Scary Close. Blue Like Jazz was adapted for film and premiered at SXSW. The craft training those books represent is what makes the business work land: a CEO learning StoryBrand is being taught by someone who spent two decades writing narrative for general readers before applying it to commercial messaging. Key speaking topics StoryBrand messaging framework Marketing and customer acquisition Sales communication and conversion Brand clarity Small business growth Narrative in commercial strategy Ideal for CMOs, marketing directors, and brand leads responsible for messaging across a product or service portfolio Founders and CEOs of small and mid-sized businesses where the leader still owns the brand voice Sales leaders whose teams need a shared structure for prospect conversations and follow-up Agency and consulting networks who want a common framework across client engagements Audience outcomes A working vocabulary, hero, guide, problem, plan, stakes, for diagnosing any piece of marketing that is not converting A clear view of why customer-centric messaging outperforms feature-led messaging in measurable sales terms Practical editing instincts that apply immediately to websites, email sequences, and sales scripts A shared internal language that aligns marketing, sales, and leadership on the same customer story Confidence to cut the clutter from existing brand assets rather than adding more of it

Why organisations work with Jeff Speck He has translated walkability from a planning preference into a measurable argument about carbon, healthcare costs, property values and downtown economic performance, set out in Walkable City and applied in master plans for Memphis, Grand Rapids, Lowell and Tampa. His General Theory of Walkability gives mayors, developers and corporate site selectors a single framework for evaluating the trade-offs in any street, block or downtown investment. He brings both sides of the table: ten years inside Duany Plater-Zyberk shaping the New Urbanism, four years running design policy at the National Endowment for the Arts, and almost two decades leading his own consultancy advising cities and the real estate industry. Walkable City is the best-selling urban planning book written this century, and his two 2013 TED Talks have passed six million views, which means audiences arrive already familiar with the argument and ready to discuss application. The 2022 Seaside Prize, awarded previously to Jane Jacobs and Christopher Alexander, places him in a small group of figures recognised for shaping how cities are now planned. Biography highlights Principal of Speck Dempsey, the urban design consultancy he has led since 2007. Director of Design at the US National Endowment for the Arts, 2003 to 2007, where he ran the Mayors’ Institute on City Design and founded the Governors’ Institute on Community Design. Former Director of Town Planning at Duany Plater-Zyberk and Company, a ten-year tenure inside the firm at the centre of the New Urbanism movement. Author of Walkable City and Walkable City Rules; co-author of Suburban Nation and The Smart Growth Manual. FAICP, FCNU, LEED-AP, Honorary ASLA. Master of Architecture with Distinction, Harvard Graduate School of Design. 2022 Seaside Prize, an award whose previous recipients include Jane Jacobs and Christopher Alexander. Ranked among the ten most influential urbanists of all time in Planetizen’s 2023 reader poll. Biography Most arguments about downtowns get stuck on aesthetics. The serious case is economic. Jeff Speck has spent twenty years showing public officials, developers and corporate leaders that the width of a lane, the placement of a parking lot and the design of a block decide whether a city captures investment, talent and tax base, or quietly loses it. Walkable City, published in 2012, set out the General Theory of Walkability and the ten-step process Speck uses to apply it. It became the best-selling urban planning book written this century, and his two 2013 TED Talks have since passed six million views. Walkable City Rules followed in 2018 as the operating manual for practitioners. The argument is built on three decades inside the work. Ten years as Director of Town Planning at Duany Plater-Zyberk and Company, the firm at the centre of the New Urbanism movement. Four years running design at the US National Endowment for the Arts, where he oversaw the Mayors’ Institute on City Design and created the Governors’ Institute on Community Design. Almost two decades leading Speck Dempsey on master plans and street designs for cities including Memphis, Grand Rapids, Lowell and Tampa. The 2022 Seaside Prize, awarded previously to Jane Jacobs and Christopher Alexander, recognises the small group of figures whose work has changed how American cities are now planned. For boards, mayors and developers wrestling with the future of downtown, Speck is the rare adviser who can move between climate strategy, real estate economics and the design of a single intersection without losing the thread. Key speaking topics Walkable cities and downtown economic performance The General Theory of Walkability Street design and the public realm New Urbanism and smart growth Cities, climate and public health economics Downtown revitalisation and real estate investment Transportation policy and the future of the car Ideal for Mayors, city managers, planning directors and downtown development authorities Real estate developers, REITs and corporate site selectors making place-based investment decisions Sustainability, ESG and climate leads in organisations linking property and emissions strategy Boards and senior teams in retail, hospitality and mixed-use real estate Audience outcomes A working definition of walkability as four conditions a street must meet, applicable to any block under review The economic case for walkable places, expressed in terms of property values, retail performance, healthcare costs and carbon A ten-step sequence for prioritising downtown investments when the budget will fund a fraction of what is on the wishlist A clear view of the trade-offs between car capacity, street life and downtown tax base, with named examples of cities that have got it right and wrong A shared vocabulary between planners, developers, finance teams and elected officials for the next set of decisions

Why organisations work with Henrik von Scheel He is one of the named architects of Industry 4.0 as it was formalised in Germany’s high-tech strategy, so his frame of reference is the policy and standards layer most strategists only read about. His advisory seat on the EU AI Act and on the EU Climate Change Board (Green Deal, FIT for 55, CBAM) lets him brief boards on regulation that is still being written, not regulation that has already shipped. He sits inside the Institute of Strategic Intelligence, whose trend material feeds the World Economic Forum, so the inputs he uses with clients are the same inputs shaping global agenda papers. His 2024 Wiley handbook “Strategy in the Age of Disruption” gives clients a documented method for sequencing disruption response rather than a slide deck of trends. Co-authorship of 153 business, architecture and IT standards, including the SAP implementation method and the NATO Architecture Framework C3 Taxonomy meta-model, means he moves from boardroom narrative to operational specification inside the same engagement. Biography highlights Originated the term “Fourth Industrial Revolution” in 2011 as a member of the Advisory Group to the German Federal Ministry of Education & Research, with Prof August Wilhelm Scheer and Prof Henning Kagermann. Co-author of Germany’s Digital Agenda (2009 to 2010), later adopted as the European Commission’s Europe Digital Agenda 2020. Managing Director of the Institute of Strategic Intelligence and Professor of Economics and Strategy Management. Author of “Strategy in the Age of Disruption: A Handbook to Anticipate Change and Make Smart Decisions” (Wiley, 2024). Advisory Council Member on the EU Artificial Intelligence Act and on the EU Climate Change Board (Green Deal, FIT for 55, CBAM Scope 1 to 3); co-author of 153 business, architecture and IT standards, including the SAP implementation method and the NATO Architecture Framework C3 Taxonomy meta-model. Recipient of the Mohammed bin Rashid Al Maktoum Knowledge Award (2019), the prize popularly described as the Nobel of knowledge sharing; named a leading authority on strategy by the Financial Times and a most influential futurist of the century by CNBC. Biography The phrase “Industry 4.0” was first written into a German federal policy paper in 2011, and the working group behind it had three names on it. One of them was Henrik von Scheel, then advising the Federal Ministry of Education & Research alongside August Wilhelm Scheer and Henning Kagermann. Two years later the concept was published as Germany’s high-tech strategy and became the dominant frame for industrial digitalisation across most advanced economies. That origin story matters because most strategists discuss digital transformation from outside the room. Von Scheel works from inside it. He co-authored Germany’s Digital Agenda with Scheer in 2009 to 2010, which the European Commission adopted as the Europe Digital Agenda 2020. He sits on the advisory council for the EU Artificial Intelligence Act and on the EU Climate Change Board, where he is contributing to the Green Deal, FIT for 55 and CBAM. He is briefing boards on rules he is helping draft. The operational layer is just as concrete. Through the Institute of Strategic Intelligence, where he is Managing Director, he supplies trend research used by the World Economic Forum. He has co-authored 153 business, architecture and IT standards, including the SAP implementation method and the NATO Architecture Framework C3 Taxonomy meta-model. This is what lets him move a conversation from megatrend to operational specification without losing the room. His 2024 Wiley handbook “Strategy in the Age of Disruption”, co-written with Ciprian Popa and Joshua von Scheel, sets out a method for anticipating change and sequencing decisions rather than reacting to disruption after the fact. Current demand reflects that range: law firms working through the future of legal practice, defence, banking, automotive and manufacturing leaders working through the move from automation to intelligence. Key speaking topics Industry 4.0 and industrial digitalisation Artificial intelligence strategy and the EU AI Act From automation to intelligence in industrial operations Strategic foresight and megatrend analysis Future of legal practice in the age of AI Digital transformation execution Supply chain and operations reinvention Sustainability, ESG and energy transition Ideal for Boards and CEOs in manufacturing, automotive, defence and banking setting AI, digital and Industry 4.0 strategy at group level Managing Partners and innovation leads in law firms working through how AI restructures legal practice and client work Chief Strategy Officers and transformation leads sequencing capital and operating bets under disruption COOs and operations leaders reinventing factories, supply chains and service operations Government and policy audiences shaping national digital, AI or industrial agendas Audience outcomes A clear read on which megatrends are commercially actionable in the next planning cycle and which are still ten years out A defensible logic for sequencing AI, automation and digital investments against P&L impact An insider view of where EU AI and climate regulation is going before it lands A working method, drawn from his Wiley handbook, for making strategic decisions when the operating environment keeps shifting Confidence that the digital and Industry 4.0 narrative inside the organisation matches what is happening at policy and standards level

Why organisations work with Terry Lundgren He executed one of the largest retail mergers in US history and rebranded more than 400 regional stores under a single national brand inside twelve months, a case study in integration that boards rarely get to hear from the person who ran it. He led a Fortune 100 retailer through the early omnichannel transition, making capital and organisational decisions that other CEOs were still debating. He sits on the board of Procter and Gamble and chairs its Compensation and Leadership Development Committee, which gives him a current view of how blue-chip boards are thinking about CEO succession and operating performance. His Deming Cup citation from Columbia Business School recognises sustained continuous improvement at scale, not a single transformation moment, which is the harder leadership question for most enterprises. Biography highlights Chairman and CEO of Macy’s, Inc. from 2003 to 2017; executive chairman until January 2018. Led the 2005 Federated/May acquisition, the largest US retail transaction at the time, creating a single national Macy’s brand from more than 400 regional stores. Director of The Procter & Gamble Company since 2013; chair of the Compensation and Leadership Development Committee. Executive in Residence, Columbia Business School; namesake of the Terry J. Lundgren Center for Retailing at the University of Arizona. Recipient of the National Retail Federation Gold Medal Award (2008) and the Columbia Business School Deming Cup (2012). Named one of Barron’s Top 30 CEOs in the World (2015) and WWD Newsmaker of the Year (2014). Biography Federated’s USD 11 billion acquisition of The May Department Stores Company in 2005 was, at the time, the largest retail transaction in US history. Inside a year, more than 400 regional department stores across the country had been rebranded under the Macy’s name. Terry Lundgren was the CEO who ran that integration. He had joined Federated in 1975, run Bullocks Wilshire at 35, served as Chairman and CEO of Neiman Marcus, and returned to Federated in 1994. By the time he became CEO of Macy’s, Inc. in 2003, he had spent almost three decades inside the operating layer of American retail. The fourteen years that followed are the substance of his speaking work. He launched the “My Macy’s” localisation programme in 2008, an early answer to the question of how a national chain competes with category specialists. He made the capital and organisational decisions that pulled Macy’s into omnichannel before most peers had committed. By his final year as CEO in fiscal 2016, the company was running sales of roughly USD 26 billion with about 140,000 employees. Since stepping down he has sat on the board of Procter and Gamble, chairing its Compensation and Leadership Development Committee, and served as an Executive in Residence at Columbia Business School. The Deming Cup citation from Columbia, awarded for continuous improvement at scale, is the credential that distinguishes him from CEOs known for a single defining moment. Key speaking topics Large-scale merger integration CEO leadership through structural change Omnichannel and the reinvention of retail Continuous improvement at enterprise scale Brand strategy and national brand building CEO succession and board-level talent decisions Ideal for CEO and board audiences working through merger integration or major restructuring. CHROs and Chief Talent Officers focused on CEO succession, executive development, and operating discipline. Retail, consumer, and consumer-adjacent leadership teams navigating channel transitions and brand consolidation. Senior leadership programmes inside large enterprises where the case studies need to come from someone who ran the company. Audience outcomes A first-hand account of what merger integration costs an organisation operationally, culturally, and in customer experience. A clearer view of the decisions a CEO actually faces when committing capital to a channel transition. Reference points from a fourteen-year tenure for how continuous improvement is institutionalised, not just announced. A board-level perspective on what compensation, succession, and leadership development look like inside a current Fortune 50 company.

Why organisations work with Lior Arussy He has the documented Mercedes-Benz USA case: a dealer network that moved from ninth to first in customer satisfaction, with 25,000 employees engaged through 80 full-day programmes. His method treats customer experience as an execution problem, not a brand or service problem. The deliverable is behavioural change at the frontline, tied to revenue and retention. He brings a published intellectual track. Seven books, including Next Is Now (Simon & Schuster) on building organisations for continuous change, and 300+ articles, with regular contributions to Harvard Business Review and Chief Executive. He has run more than 200 corporate transformations through Strativity, with clients including Mercedes-Benz, Royal Caribbean, Thomson Reuters, HSBC, SAP, FedEx, and Johnson & Johnson. The reference base is unusually deep for a CX speaker. His Generative AI keynote work addresses what the technology does to customer expectations and to the operating model of customer-facing teams. It is positioned as a strategic conversation, not a tooling demo. Biography highlights Founder and CEO of Strativity Group, a global customer experience and strategy execution consultancy operating across multiple countries. Author of seven books, including Next Is Now (Simon & Schuster, 2018), Passionate and Profitable (Wiley, 2005), and Customer Experience Strategy. 300+ published articles, with regular contributions to Harvard Business Review and Chief Executive media. Led the Mercedes-Benz USA customer experience transformation, taking the dealer network from ninth to first in customer satisfaction. Named to the Global Gurus customer service and customer experience rankings; recipient of the CRM Magazine “Influential Leaders” award. MBA, Weatherhead School of Management, Case Western Reserve University. Previously held executive positions at Hewlett-Packard. Biography Most customer experience programmes do not fail at the strategy stage. They fail when an engaged steering committee meets a frontline that has been trained to comply with policy rather than own a customer outcome. Arussy has spent two decades closing that gap inside large organisations. He founded Strativity Group in 2003 and has since led more than 200 corporate transformations across customer experience, employee engagement, and strategy execution. The Mercedes-Benz USA work is the cleanest illustration: a dealer network that moved from ninth to first in customer satisfaction after 25,000 employees were engaged through 80 full-day programmes. A European logistics client he advised moved from 3% to 44% annual organic growth in two years. The work is consistently anchored in measurable commercial change, not in survey scores or brand language. The published track behind the consulting is substantial. He has written seven books, including Next Is Now (Simon & Schuster, 2018) on building organisations that thrive under continuous change, and Passionate and Profitable (Wiley, 2005) on why customer strategies typically fail. He has published more than 300 articles, including in Harvard Business Review, and contributes regularly to Chief Executive media. His current keynote work extends into the implications of generative AI for customer expectations and the operating model of customer-facing teams. For a senior buyer, the value is access to a CX practitioner who has done the work at scale and writes about it with the directness of someone who has watched it succeed and fail in real organisations. The references run from Mercedes-Benz and Royal Caribbean to HSBC, SAP, and Johnson & Johnson. Key speaking topics Customer experience as commercial growth strategy Strategy execution and behavioural change at the frontline Customer-centric culture and employee engagement The generative AI-empowered customer Leading continuous change and organisational reinvention Personal agency and ownership in transformation Ideal for Chief Customer Officers, CXOs, and Chief Marketing Officers leading enterprise-wide CX programmes. CEOs and COOs evaluating the gap between customer strategy and operating reality. Transformation and change leaders responsible for embedding new behaviours across large, distributed workforces. Boards and leadership teams in retail, financial services, automotive, hospitality, logistics, and B2B technology. Audience outcomes A practitioner’s account of what separates CX programmes that move revenue from those that move only dashboards. A clearer picture of how generative AI is reshaping customer expectations and the work of customer-facing teams. The five steps from Next Is Now applied to the audience’s own change environment. Named case material from Mercedes-Benz, Royal Caribbean, and other Fortune 500 transformations. A direct challenge to the policy-and-consistency model of customer service, with the alternative framed in operational terms.

Why organisations work with Markus Bernhardt He runs a continuous research programme, The Endeavor Report, built on client-led case studies of what is actually working in enterprise AI adoption, so the analysis a board hears is grounded in field evidence rather than vendor positioning. He translates AI capability into operating model decisions: where to redesign workflows, how to govern adoption, which workforce shifts to plan for. The conversation moves from technology curiosity to structural choice. He carries credibility on both sides of the table, having advised technology vendors on go-to-market and Fortune 100 and Fortune 500 leaders on transformation, which lets him read where vendor claims meet enterprise reality. His pragmatic stance is explicit: no silver bullet, no hype framing. Senior buyers get an honest read on adoption maturity, polarisation across the workforce, and the specific points where AI actually changes the cost or quality of work. Forbes Technology Council member and recurring contributor to Training Magazine, the Learning Guild and ATD, with two TD Magazine cover stories, giving the body of published thinking a paper trail leaders can verify. Biography highlights Founder of Endeavor Intelligence, an independent AI strategy research and advisory firm Author of The Endeavor Report, a research programme on applied workforce solutions and enterprise AI adoption Co-creator of the TTE AI Strategy Framework with The Thinking Effect Former Chief Evangelist at Obrizum, a deep-tech adaptive learning company Forbes Technology Council member; contributor to Training Magazine, the Learning Guild, ATD and Coaching Magazine Doctorate in physics; two decades of work with Fortune 100 and Fortune 500 organisations Biography Enterprise AI adoption rarely fails on the technology. It fails on the operating model around it: who owns the workflow change, which capabilities the workforce needs next, what governance has to sit underneath. Markus Bernhardt’s work at Endeavor Intelligence is built around that gap. The Endeavor Report, his flagship research programme, sits on real client case studies rather than vendor surveys. It plots organisations across efficiency accelerators, strategic enablers, capability creators and core process innovators, giving leaders a vocabulary for the adoption choice in front of them. The argument is field-tested, and it lands where boards actually decide. His earlier role as Chief Evangelist at Obrizum, a deep-tech adaptive learning company, gave him an operator’s read on how AI changes capability development inside organisations. That experience now feeds the workforce side of his research, alongside published work in Training Magazine, the Learning Guild and ATD, and a seat on the Forbes Technology Council. A physics doctorate sets the underlying disposition. Bernhardt is sceptical of pattern claims that do not survive the data, blunt about where AI actually shifts cost or quality, and explicit that there is no silver bullet for adoption at scale. For senior leaders weighing capital, structure and workforce moves at the same time, that posture is the point. Key speaking topics Enterprise AI strategy and adoption Applied workforce solutions AI governance and operating model design Workforce transformation and capability development Evidence-based decision support for senior leaders AI in learning and performance Future of work in AI-augmented organisations Ideal for C-suite leaders weighing AI investment, governance and operating model decisions CHROs and chief learning officers planning workforce capability shifts Strategy, transformation and innovation leads designing enterprise AI roadmaps Boards seeking an independent, research-backed read on AI adoption maturity Audience outcomes A clearer map of where their organisation sits across the four adoption archetypes Bernhardt’s research identifies A sharper read on which AI claims to discount and which to act on Specific governance and operating model questions to put to internal teams and vendors A framework for talking about workforce polarisation as adoption deepens Language a senior team can carry into the next board conversation on AI