Corporate Culture

Why organisations work with Matthew Syed He has named two of the most widely adopted ideas in modern leadership vocabulary, Black Box Thinking and Rebel Ideas, and uses them to give leadership teams a shared language for failure and dissent. He brings the rare triangulation of two-time Olympian, Times columnist since 1999 and Sunday Times number one bestselling author, which lets him hold the room with executives, boards and entire workforces. His arguments are built from primary case material across aviation, healthcare, intelligence, sport and government, not from generic management literature, so leaders leave with examples they can use in their own decision forums. Through Matthew Syed Consulting he has converted the books into psychometrics and culture programmes deployed in named organisations, which makes the keynote a credible entry point to longer-term work rather than a one-off appearance. Biography highlights Two-time Olympic table tennis player for Great Britain (Barcelona 1992, Sydney 2000) and three-time Commonwealth singles champion. First-class honours in Philosophy, Politics and Economics from Balliol College, Oxford. Columnist for The Times and The Sunday Times since 1999, with two British Press Awards Sports Journalist of the Year wins. Author of Bounce, Black Box Thinking, Rebel Ideas, The Greatest, plus the You Are Awesome series for younger readers, with over two million copies sold and translations into more than thirty languages. Presenter of BBC Radio 4’s Sideways since 2021, examining the ideas that shape behaviour and decision-making. Co-founder of Matthew Syed Consulting and trustee of Greenhouse Sports. Biography Most organisations are not structured to learn from failure. They are structured to defend against it. The aviation industry, by contrast, treats every incident as data and rewrites procedure accordingly. That contrast is the spine of Black Box Thinking, the Sunday Times number one bestseller that turned a clinical engineering practice into a leadership argument. Syed builds his case from primary material, not from the management canon. Aviation, healthcare, intelligence agencies, elite sport and government feature as case studies in his work because each shows how culture either invites or suppresses honest information. Rebel Ideas extends the argument to cognitive diversity, making the case that homogenous teams fail at complex problems even when each member is individually brilliant. The credibility behind the argument is unusual. Two Olympic Games for Great Britain, nearly a decade as England’s number one in table tennis, three Commonwealth singles titles, and a first-class PPE degree from Balliol College, Oxford. Since 1999 he has written for The Times and The Sunday Times, winning Sports Journalist of the Year at the British Press Awards twice and multiple awards from the Sports Journalists’ Association. The work continues across formats. He presents BBC Radio 4’s Sideways, now in multiple series, and through Matthew Syed Consulting has turned Black Box Thinking and Rebel Ideas into diagnostic tools and culture programmes used inside organisations. The keynote is the most condensed expression of that body of work, and the route many leadership teams use to start a longer conversation about how their own institution treats failure and dissent. Key speaking topics Learning from failure and the Black Box Thinking model Cognitive diversity and the Rebel Ideas thesis High-performance culture and growth mindset Decision-making under uncertainty Innovation and creative problem-solving Leadership and team learning Ideal for CEOs and executive committees redesigning how the organisation handles error, post-mortems and accountability. Boards and senior leadership teams concerned that groupthink is shaping major decisions. Heads of innovation, R&D and transformation looking to build cognitive range into team composition. CHROs and learning leaders embedding growth-mindset and high-performance culture at scale. Audience outcomes A working definition of Black Box Thinking that leaders can apply to their own incident reviews. A clear test for cognitive diversity inside their teams, separate from demographic diversity. Specific case examples from aviation, medicine and elite sport that translate into their own decision forums. A sharper view of where their organisation currently rewards consensus over dissent. Language and frameworks that travel from the keynote into ongoing leadership conversations.

Why organisations work with Matt Dawson A direct, first-person account of the 2003 Rugby World Cup final, including the pass that set up Wilkinson’s drop goal, used as material for what shared accountability looks like in a single moment. Twenty years inside one of the most-watched sports panel shows on British television, which translates into a presenter and host who can carry a corporate room without scripting. Lessons on team culture grounded in named clubs and named coaches: Northampton Saints, London Wasps, Sir Clive Woodward’s England squad, not generic sports analogy. A second career arc as a broadcaster and Lyme disease advocate, giving him credible material on resilience, identity after performance, and leading a public conversation on health. Biography highlights Member of the England squad that won the 2003 Rugby World Cup; assist for Jonny Wilkinson’s winning drop goal. 77 England caps, nine as captain; three British and Irish Lions tours. MBE for services to rugby. Team captain on BBC’s “A Question of Sport” for two decades. Winner of BBC Celebrity MasterChef; finalist on Strictly Come Dancing. Author of “Nine Lives” (HarperCollins, 2004). Biography The 2003 Rugby World Cup final in Sydney came down to a single phase of play with seconds left. The scrum-half made an unscripted break, took the ruck deep into Australian territory, then fed the ball to the fly-half for the winning drop goal. That scrum-half was Matt Dawson, and the moment is taught in coaching rooms as a study in shared accountability under pressure. Across 77 caps for England and three British and Irish Lions tours, Dawson played at the centre of a generation of English rugby that professionalised the sport’s performance culture. He played for Northampton Saints and London Wasps, won a Premiership title in his first season at Wasps, and was awarded an MBE for services to the game. His autobiography “Nine Lives”, published by HarperCollins in 2004, gives an unusually candid first-hand account of the dressing-room dynamics that produced the World Cup result. Since retiring he has held one of the most consistent presences in British broadcasting, as a team captain on BBC’s “A Question of Sport” since 2004 and as a rugby pundit and presenter on BBC Radio 5 Live. He won Celebrity MasterChef in 2006 and reached the final of Strictly Come Dancing, work that gave him the on-camera range that distinguishes him from most former-athlete speakers. In 2016, after a tick bite in a London park, Dawson was diagnosed with Lyme disease and underwent two heart surgeries. He has since become one of the most visible UK voices on tick-borne disease awareness, partnering with The Big Tick Project and using national platforms to push the issue into public health conversation. Key speaking topics Teamwork and team culture Leadership under pressure Winning mentality Performance in elite environments Resilience and recovery Broadcast hosting and event facilitation Ideal for Sales kick-offs and annual conferences seeking a credible team-performance keynote Awards ceremonies, gala dinners and client hospitality requiring an experienced host or after-dinner speaker Leadership offsites that want a sport-to-business translation grounded in a named, verifiable team result Health, insurance and public-sector audiences engaging with patient advocacy and tick-borne disease awareness Audience outcomes A specific, lived account of how an elite team prepares for a single decisive moment. A clear sense of what shared accountability looks like in practice, anchored in named teammates and a named result. Concrete language for talking about culture, standards and trust without resorting to abstraction. A change in register: humour and warmth from a broadcaster who has hosted live television for two decades.

Why organisations work with Mark Gallagher Fifteen years on the management boards of Jordan Grand Prix and Red Bull Racing, plus leadership of Cosworth’s F1 engine business. He has actually run the functions he describes. Author of The Business of Winning (Kogan Page) and co-author of The Future Business Formula with Sullivan & Stanley’s Adrian Stalham. His frameworks exist in print, with a track record in front of senior audiences since 1998. Direct experience on FIA technical working groups covering safety and sustainability, including the development of F1’s 2014 hybrid power unit. When he talks about decarbonisation or safety culture, he is describing rules he helped write. Close working relationships with current F1 drivers and teams through Performance Insights and Status Grand Prix, the A1 Grand Prix World Cup-winning outfit he co-owns. The paddock material he draws on is current. Biography highlights Former management board member of Jordan Grand Prix (1998 onwards) and senior figure in the commercial build-out of what became Red Bull Racing Former head of Cosworth’s Formula 1 engine business, which supplied roughly one-third of the grid under his leadership Founder and Managing Director of Performance Insights, his F1 consulting firm, and co-founder of Status Grand Prix, winner of the 2009 A1 Grand Prix World Cup of Motorsport Author of The Business of Winning (Kogan Page, 2014; 2nd edition 2021) and co-author of The Future Business Formula (Rethink Press, 2023) Member of FIA technical working groups on safety and sustainability, including the development of F1’s 2014 hybrid power-unit regulations Media contributor to BBC, Sky Sports, ESPN, CNN, Channel 4 News and Al Jazeera; columnist for GP Racing Magazine; lecturer at Cranfield University Biography Formula 1 is one of the few industries where an operational failure on Sunday becomes a balance-sheet issue by Monday. Regulations shift every season. Deadlines cannot be moved. Mistakes are broadcast to hundreds of millions, and the competitive gap between first and last is measured in hundredths of a second. That is the environment Mark Gallagher spent forty years inside. He sat on the management board of Jordan Grand Prix through its most competitive era, helped build the commercial arm of what became Red Bull Racing, and later ran Cosworth’s F1 engine business as it supplied around a third of the grid. His consultancy, Performance Insights, works with F1 teams and commercial partners today. His books give the method a shape outside the paddock. The Business of Winning, published by Kogan Page, sets out his lessons on leadership, safety, performance management and communication. The Future Business Formula, co-written with Adrian Stalham of the change consultancy Sullivan & Stanley, translates F1’s operating principles into twelve design rules for organisations built to change at speed. Mika Häkkinen wrote the foreword. He has also served on FIA technical working groups on safety and sustainability, including the shift to hybrid power units in 2014, and lectures at Cranfield University. For a senior audience, the value is specific: a practitioner who has run the commercial, engineering and regulatory sides of one of the world’s most publicly scrutinised high-performance businesses, and can describe what each of those jobs actually demanded. Key speaking topics High-performance team culture in elite sport Leadership under non-negotiable deadlines Data, telemetry and decision-making at the operational edge Safety, risk management and regulatory change Sustainability and the energy transition in global sport Technology partnerships and digital transformation Change management in regulated industries Ideal for Senior leadership teams, boards and C-suite audiences responsible for high-stakes operational performance Engineering, manufacturing and technology organisations facing regulatory change or digital transformation Commercial, sponsorship and partnership teams working across technology-heavy sectors Safety, risk and sustainability leaders looking for a real-world reference point on culture and governance Audience outcomes A working sense of how F1 teams hit immovable deadlines without compromising safety or commercial discipline Specific examples of how telemetry, simulation and real-time analytics translate into faster decisions at the operational edge A credible reference point for treating safety culture as a performance lever inside the business Examples and language from elite motorsport that senior leaders can carry into their own strategy and change conversations

Why organisations work with Luis Maria Huete He brings a named, structured methodology, Clienting, that gives a management team a shared language for customer segmentation, business model alignment, and service mix economics. It is the rare customer-strategy framework with both an academic anchor and four decades of board-room application. He has facilitated senior offsites in more than 800 companies across 70 countries, including Banco Santander, BBVA, Telefonica, Coca-Cola, Repsol, and ISS. The work is execution-focused: redesigning structure, coordination mechanisms, and the operating model behind a strategy. His doctoral work on commercial banking service strategy was named best dissertation of 1988 by the Decision Sciences Institute. The same analytical discipline shows up in the way he treats customer profitability as an operating problem, not a marketing one. He has taught inside Harvard Business School’s Achieving Breakthrough Service and Advanced Management programmes, alongside his chair at IESE. The combined platform gives senior audiences confidence that the frameworks have been pressure-tested in serious academic and corporate settings. He works fluently in English and Spanish, with board-level experience across Europe, Latin America, and Asia. For multinational teams that need a single voice on customer strategy across regions, that range is genuinely scarce. Biography highlights Professor of Operations, Information and Technology at IESE Business School, on faculty since 1982. DBA, Boston University. Fulbright Scholar. Doctoral thesis on commercial banking service strategy awarded best dissertation of 1988 by the Decision Sciences Institute. Author of thirteen management books, including Clienting, Service Management, Leading for the Common Good (2015), 50 Leaders Who Made History (2017), and Leadership and Governance (2025). Faculty contributor to Harvard Business School’s Achieving Breakthrough Service and Advanced Management executive programmes. Regular contributor to Harvard Deusto Business Review and Expansion. Chairs the Advisory Board of Makro and the Instituto de Capital Humano. Board member of Altia, the Instituto Gobernanza y Sociedad, and the International Academy of Management. Biography Customer profitability is an operating problem before it is a marketing one. Most companies cannot say, with any precision, which of their customers earn the margin that funds the rest of the business, or how the service model would need to change if they could. That is the question Huete has spent four decades putting in front of senior teams. His framework, Clienting, gives a management committee a structured way to work that question. It moves through segmentation, business model alignment, service mix, implementation, and performance measurement, treating customer strategy as a coordinated set of operating decisions rather than a brand exercise. The methodology is documented across thirteen books and tested inside the executive programmes of IESE Business School and Harvard Business School, where Huete has taught Achieving Breakthrough Service and Advanced Management. The academic anchor is serious. His doctoral thesis on commercial banking service strategy was named best dissertation of 1988 by the Decision Sciences Institute, and he holds a chair at IESE he has occupied since 1982. Alongside that, he has facilitated senior offsites in more than 800 companies across 70 countries, including Banco Santander, BBVA, Telefonica, Coca-Cola, Repsol, and ISS. He chairs the Advisory Board of Makro and the Instituto de Capital Humano, and writes regularly for Harvard Deusto Business Review and Expansion. What a senior team gets is a working vocabulary for customer strategy and a facilitator who has watched several hundred management committees try to install it. The conversation he runs is rarely about ideas. It is about what to stop doing, which customers to organise around, and how to align the operating model to the answer. Key speaking topics Clienting and customer strategy Service management and service economics Strategy execution and operating model design Corporate culture and senior-team alignment Leadership and governance Family business transitions Customer loyalty and profitability Ideal for CEOs, CCOs and CMOs reviewing customer segmentation and the underlying service economics. Boards and ExCos running a strategy refresh or post-merger operating model redesign. Senior leadership offsites that need a structured outside facilitator on customer strategy and execution. Family business owners and boards navigating governance and succession alongside commercial repositioning. Audience outcomes A working vocabulary for Clienting, segmentation, service mix, and the link from customer loyalty to operating margin. A sharper read on which customer segments the organisation is actually built to serve profitably, and which it is not. A structured view of the gap between stated strategy and operating execution, and where coordination mechanisms break down. Specific examples drawn from senior offsites with European and Latin American multinationals on how the management committee owns customer strategy. A reference set of books and frameworks the team can use after the session to continue the work internally.

Why organisations work with Justin King A first-hand, decade-long account of running a FTSE 100 retailer through competitive attack, recession and the shift to online, with named results: 36 consecutive quarters of like-for-like growth, tripled underlying profit, and an 85 per cent total shareholder return by the time he stepped down. The “Making Sainsbury’s Great Again” playbook talked through by the CEO who wrote it, with concrete decisions on price, fresh food, colleague engagement and the Paralympic sponsorship that reset the brand. An active cross-portfolio operating perspective from the Chair seats at Allwyn Entertainment, Dexters and Itsu Grocery, plus the recent OVO Energy chairmanship through the sector’s difficult patch, so the material is current rather than retrospective. A credible record on purpose-led commercial leadership, evidenced through Sainsbury’s Comic Relief partnership of £1 for every £10 donated, the first dedicated Paralympic sponsorship of London 2012, and Made by Sport, the charity he founded in 2019 that raised over £6m for community organisations before transferring to Sported. A leadership framework, the ten Cs, that has been pressure-tested against a real CEO seat rather than developed in a classroom, and is delivered with the candour of someone who has had to defend results to a board. Biography highlights CEO of J Sainsbury plc, 2004 to 2014, ten years that took the business from third place and falling sales to 36 consecutive quarters of like-for-like growth and an 85 per cent total shareholder return. Chair of Allwyn Entertainment and Dexters; Non-Executive Chair of Itsu Grocery; recent Chair of OVO Energy. Non-Executive Director of Marks and Spencer plc, January 2019 to September 2025; member of the PwC Public Interest Body, 2015 to 2022. Vice Chairman and Senior Adviser at Terra Firma Capital Partners, 2015 to 2021; interim Chairman of the Manor Racing F1 team during its 2014-2015 restructuring. Member of the London Organising Committee for the Olympic and Paralympic Games and its audit committee, with Sainsbury’s the first dedicated Paralympic sponsor of London 2012. Founder of Made by Sport, 2019 to 2023, raising over £6m for community sport organisations. CBE for services to the retail industry, 2011 Birthday Honours; Honorary DBA, University of Bath, 2009; Most Admired Business Leader, Management Today; Britain’s Most Impressive Businessman, IPSOS-MORI Captains of Industry Report. Biography Sainsbury’s was the third-place supermarket with falling sales when Justin King took the CEO seat in March 2004. The City viewed the appointment as the company’s last chance to remain independent. Within six months he had launched “Making Sainsbury’s Great Again”, a recovery plan built on fresh food, colleague engagement and a re-priced shelf. The plan’s headline target, a £2.5 billion sales uplift, was hit three months early. Over his ten years as CEO, the business delivered 36 consecutive quarters of like-for-like growth, tripled underlying profit from £252m to £756m, and returned 85 per cent to shareholders. The brand was rebuilt around the first dedicated Paralympic sponsorship of London 2012, and the long-standing Comic Relief partnership of £1 for every £10 donated. Sainsbury’s regained second place in UK grocery and he stepped down in 2014 with the longest unbroken growth run of any major UK supermarket CEO of the era. He arrived at Sainsbury’s with three decades in consumer businesses behind him, including senior roles at M&S Food, Asda and Häagen-Dazs UK. After leaving the CEO seat he held the Vice Chairman and Senior Adviser role at Terra Firma Capital Partners from 2015 to 2021, sat on the PwC Public Interest Body from 2015 to 2022, and served as a Non-Executive Director of Marks and Spencer from January 2019 until September 2025. He chaired the Manor Racing F1 team through its 2014-2015 restructuring. He is Chair of Allwyn Entertainment, Chair of Dexters, and Non-Executive Chair of Itsu Grocery, with adviser seats at Snappy Shopper and Rezolve. He chaired OVO Energy through the post-energy-crisis period to August 2025. The purpose thread runs through the record: he founded Made by Sport in 2019, which raised over £6m for community sport organisations before the campaign was handed to Sported in 2023. He was appointed CBE in the 2011 Birthday Honours for services to retail, named Most Admired Business Leader by Management Today, and topped the IPSOS-MORI Captains of Industry Report. The University of Bath conferred an Honorary DBA in 2009, and he served on the Prime Minister’s Business Advisory Group from 2010 to 2012. Key speaking topics Retail leadership and the long-cycle turnaround Consumer behaviour and brand reinvention Customer and colleague-led growth Purpose-led commercial leadership and responsible business Boardroom decision-making under competitive pressure Sponsorship and purpose, drawn from London 2012 Cross-portfolio non-executive leadership Ideal for FTSE and large-cap consumer business leadership teams managing a multi-year turnaround Retail, hospitality and consumer goods boards weighing strategy against operational execution Chief executives, COOs and store or operations directors in customer-facing sectors Boards and leadership teams looking to embed purpose into commercial performance rather than treat it as a side function Audience outcomes A working view of how a CEO sequences price, range, colleagues and brand through a decade-long recovery rather than a single reset. Specific lessons from London 2012, the Comic Relief partnership and Made by Sport on how purpose can shift commercial performance. A frank account of what holds boards together when results are slow, competitors aggressive and shareholders impatient. A leadership lens, the ten Cs, applied to the audience’s own operating questions during Q&A.

Why organisations work with Karl Burrows He turns abstract values into a physical, shared act. Teams leave having done something together, not just heard about it. His framing of authenticity as ego-aware self-leadership cuts through the usual corporate language and gives senior leaders a more honest vocabulary for how they show up. The cultural source material is genuine. Burrows is of Maori and European descent, learned haka and te reo through his Taranaki tribal connection, and treats the practice with the seriousness that distinguishes it from team-building theatre. His commercial track record speaks to a range. Hakaworks has worked with IBM, Vodafone, BP, Shell, Philips, BT, Deloitte, GSK and American Express across keynote, workshop and after-dinner formats. He brings a corporate operator’s lens. An MBA from Cranfield and years as a commercial lawyer for Procter and Gamble, DHL and Equifax mean he speaks the language of the room he is working with. Biography highlights Founder and Managing Director of Hakaworks, London. Co-founder of Manaia, the performance and education company established in London in 2004. MBA, Cranfield University. Former commercial lawyer and negotiator for Procter and Gamble, DHL and Equifax. Corporate engagements include IBM, Vodafone, BP, Shell, Philips, BT, Deloitte, GSK and American Express. Host of the Haka Works Talks podcast; podcast guest on The New P&L Principles and Leadership and TeamBonding. Biography Most corporate culture work happens in slides and surveys. Hakaworks works in the body. The London-based company Karl Burrows founded uses Maori cultural practice, including haka, to make team identity something a group does together rather than describes to itself. The methodology has taken Hakaworks into IBM, Vodafone, BP, Shell, Deloitte, GSK and American Express. The grounding is genuine. Burrows is of Maori and European descent, learned te reo and the haka of his Taranaki tribal area, and co-founded Manaia in London in 2004 as a way for haka performers to share the practice. Hakaworks grew from that, and the seriousness of the cultural source is what separates the work from generic team-building. The intellectual frame underneath the practice is authentic leadership. Burrows argues that authenticity demands self-awareness about ego and the discipline to set it aside, so leaders respond from values rather than identity defence. The argument lands harder because it is paired with a physical act that asks a room to commit visibly to a shared intent. He brings a corporate operator’s vocabulary to the work. An MBA from Cranfield and years as a commercial lawyer for Procter and Gamble, DHL and Equifax mean he understands the rooms he is invited into, and reads what a leadership team actually needs from a session rather than delivering a fixed set piece. Key speaking topics Authentic leadership and ego Team unity and trust Organisational culture and values in practice Purpose and collective performance Ritual as a leadership tool Maori cultural practice in business contexts Ideal for CHROs and culture leads running team-bonding offsites or culture interventions Senior leadership teams working through trust and unity issues Sales kickoffs, all-hands moments and conferences that need a shared experience rather than another panel Executive development programmes focused on authentic leadership Audience outcomes A shared physical experience the team can refer back to long after the room empties A more direct vocabulary for talking about ego, authenticity and how leaders show up under pressure A practical sense of how ritual and ceremony can be used to mark commitment to a strategy or change A felt understanding of what collective intent looks like, beyond a values poster

Why organisations work with Jonas Ridderstrale He gives leadership teams a serious framework for the talent-versus-capital question, drawn from “Funky Business,” a title ranked No. 16 in Bloomsbury’s survey of the best business books and translated into more than 30 languages. He is one of a small group of European thinkers who have held a Thinkers50 European Top 5 position across multiple cycles, which gives senior buyers confidence that the underlying ideas have stood up to peer scrutiny. His argument cuts directly at strategic mimicry: why most differentiation programmes fail because organisations copy each other faster than they can build genuine identity, and what to do about it. He brings the academic spine of a Stockholm School of Economics PhD together with sustained advisory work at Ashridge and IE Business School, so the ideas land with both rigour and commercial framing. He is co-owner and chairman of Mgruppen, a Swedish management training company, which keeps his material connected to live executive development practice rather than archived theory. Biography highlights PhD in International Business and MBA, Stockholm School of Economics. Visiting professor at Ashridge Business School (UK) and IE Business School (Spain). Co-author of “Funky Business” (2000), “Karaoke Capitalism” (2004) and “Funky Business Forever” (2007) with Kjell A. Nordstrom. Co-author of “Re-energizing the Corporation” with Mark Wilcox and “Fast/Forward” with Julian Birkinshaw of London Business School. Ranked No. 23 globally and Top 5 in Europe on the 2009 Thinkers50 list, with continued European Top 5 placement in 2011. Italian Nobels Colloquia award for “Leadership in Business and Economic Thinking” (2007). Biography Capital is no longer the binding constraint on most large companies. Talent is, ideas are, and identity is. That shift, set out in “Funky Business” with Kjell A. Nordstrom in 2000, became one of the most widely translated business arguments of the last quarter century, sold over 300,000 copies in the original edition and reached more than 30 languages. The work behind the argument is academic. Ridderstrale completed his MBA and PhD in International Business at Stockholm School of Economics, with a doctoral thesis on global innovation in multinational corporations. He spent his early career at the Centre for Advanced Studies of Leadership there before moving into visiting professor roles at Ashridge in the UK and IE Business School in Spain. The follow-on books extended the thesis rather than restating it. “Karaoke Capitalism” tackled strategic mimicry in copycat markets. “Funky Business Forever” pressed on the human stakes. “Re-energizing the Corporation,” with Mark Wilcox, addressed the question of how leaders convert a different idea into actual organisational change. “Fast/Forward,” with Julian Birkinshaw of London Business School, sharpened the link to execution. The Thinkers50 ranking placed him at No. 23 globally in 2009 and inside the European Top 5 across multiple cycles, alongside the Italian Nobels Colloquia award in 2007. Today he chairs Mgruppen, a Swedish management training company, which keeps the material grounded in the executive development brief rather than the lecture circuit. Key speaking topics Strategy under commoditisation Talent and human capital advantage Innovation and corporate identity Leadership of organisational change Competitive differentiation in copycat markets Building corporate “tribes” and culture The future firm Ideal for Boards and executive teams setting strategy in markets where products and processes have converged. CHROs and Chief Talent Officers reframing the link between people strategy and competitive advantage. Innovation and strategy leads tasked with moving the business off cost-led competition. Leadership development programmes for senior managers in transformation-heavy industries. Audience outcomes A sharper read on why most differentiation efforts default to imitation, and how to break that pattern. Language for the talent-versus-capital question that lands with both finance and HR audiences. A practical view of how identity, culture and “tribe” become commercial assets, not soft factors. Concrete prompts for senior teams on what their organisation looks like when capital advantages run out.

Why organisations work with John Weeks He treats culture as a leadership problem, not an HR programme. The work focuses on what executives say and do in the room, not on values posters or engagement scores. His ethnographic training gives him a method most leadership speakers do not have. He reads organisations the way an anthropologist reads a community, then translates what he sees into specific behavioural choices senior leaders can make. He co-directs IMD’s High Performance Leadership programme, the institution’s flagship six-day senior leadership course, which means his material is tested every year against the questions actual CEOs and senior executives bring to Lausanne. His book Unpopular Culture, a study of why a British bank could not change despite years of trying, gives him a sharp argument about why most culture-change efforts fail and what a serious one looks like. He is fluent in the executive’s other reality, the board. Service on the LEO Pharma board means he speaks from inside the governance and accountability structures his audiences operate within. Biography highlights Professor of Leadership and Organizational Behavior at IMD Business School since 2007. Co-director of IMD’s High Performance Leadership programme, the school’s flagship senior leadership course. Author of Unpopular Culture: The Ritual of Complaint in a British Bank, University of Chicago Press, reviewed in the Financial Times, The Economist, The Guardian, BBC Radio 4, and the American Journal of Sociology. Contributor to Harvard Business Review, with articles including “Designing the Hybrid Office” and “Who Moved My Cubes?”, and to the Academy of Management Review and Organization Studies. Eleven years on the faculty of INSEAD before IMD, with three nominations for “Best Teacher”. Former member of the Board of Directors of LEO Pharma. PhD in Management, MIT Sloan; MPhil in Management, Oxford; BA in Computer Science, UC Berkeley. Biography Culture, on the working definition Weeks uses with senior leaders, is what people say and do when they think their bosses are not looking. That sentence does most of the work. It moves the conversation away from values statements and engagement scores and onto the behaviours senior executives actually model, often without noticing. His route into the question is unusual. A computer science degree from Berkeley, an MPhil at Oxford, a PhD at MIT Sloan, and then training as an organizational ethnographer, the discipline of watching what people in a workplace really do rather than what they say they do. That method is the spine of Unpopular Culture, his University of Chicago Press book about a British bank where everyone complained about the culture, no one liked the way things were done, and yet nothing fundamentally changed. The Financial Times, The Economist, BBC Radio 4, and the American Journal of Sociology all engaged with it; the argument has shaped how he reads every organisation since. At IMD, where he has been Professor of Leadership and Organizational Behavior since 2007, he co-directs the High Performance Leadership programme, the school’s flagship six-day course for senior leaders. Eleven years at INSEAD preceded that, including three nominations for the institution’s Best Teacher award. His Harvard Business Review work on hybrid offices and on the design of physical workspace sits alongside more academic publications in the Academy of Management Review and Organization Studies. Service on the LEO Pharma board gives him the other half of the executive’s view, the side that sees governance, accountability, and the consequences of culture rather than only its rhetoric. The result is a speaker who can sit with a CEO at the level of behaviour and at the level of the board agenda, and connect the two. Key speaking topics Organisational culture and leadership behaviour Self-management for senior leaders Culture change in established organisations High performance leadership Hybrid work and the design of organisational space Ethnographic reading of organisations Ideal for CEOs, executive committees, and senior leadership teams setting or resetting culture CHROs and chief people officers running senior leadership development Boards examining culture, governance, and the gap between stated and lived values Leadership academies and flagship internal programmes for high-potential executives Audience outcomes A direct, working definition of culture that leaders can use the next morning A clear view of how their own daily behaviour creates or undermines the culture they say they want A frame for diagnosing why previous culture-change efforts have stalled A sharper sense of what self-management looks like for people running organisations Specific behavioural choices, drawn from research and from senior executive practice, that move culture more reliably than declarative interventions

Why organisations work with Jean-Francois Manzoni Named a pattern managers now use to describe their own mistakes. The “set-up-to-fail syndrome”, introduced in his 1998 Harvard Business Review article and the 2002 Harvard Business School Press book with Jean-Louis Barsoux, is one of the few leadership concepts that has entered standard corporate vocabulary and is still taught on MBA and executive programmes worldwide. Works on the problem leadership development rarely solves. His current research focuses on the “knowing-doing gap”, the reason senior leaders leave off-sites full of energy and revert to old habits within weeks. Seven years running IMD gives him operational credibility that most academic speakers lack. As President from 2017 to 2024, he led the school through COVID and a revenue collapse from 130 million to 90 million Swiss francs in a single year. Governance expertise is practice, not theory. He served as Independent Director of Keppel Ltd from 2018 to 2024 and chaired its Nominations Committee during the period in which the company transformed from an industrial conglomerate to a global asset manager and won Best Managed Board at the 2023 Singapore Corporate Awards. Stays in live conversation with sitting CEOs. Through IMD’s CEO Dialogue series, he interviews the leaders of ABB, ASML, Vodafone, Hindustan Unilever, Mars, HEINEKEN, Tata Steel, Temasek and Keppel, keeping his material current against the challenges they are actually facing. Biography highlights Professor of Leadership, Organizational Development and Corporate Governance at IMD (Lausanne), where he served as President and Nestlé Chaired Professor from 2017 to 2024 Co-author with Jean-Louis Barsoux of The Set-Up-to-Fail Syndrome: How Good Managers Cause Great People to Fail (Harvard Business School Press), winner of two Book of the Year awards Author of the Harvard Business Review article that introduced the “set-up-to-fail syndrome” concept (March/April 1998); contributor to HBR and the Financial Times Author of 30+ business case studies; four received Case of the Year awards from the European Foundation for Management Development or the European Case Centre Recipient of the Research Award on Leadership and Corporate Governance from the Association of Executive Search Consultants; invited speaker at the World Economic Forum in Davos (2014, 2016) Independent Director and Chair of the Nominations Committee at Keppel Ltd (2018-2024); Fellow and Senior Accredited Board Director of the Singapore Institute of Directors; Doctorate from Harvard Business School Biography When a capable employee starts under-performing, the instinctive explanation is that something has changed in them. A 1998 Harvard Business Review article argued the opposite: most of the time, the boss’s tightened monitoring and visible loss of confidence caused the decline. The authors called it the set-up-to-fail syndrome, and the term entered management vocabulary. Jean-Francois Manzoni co-wrote that article with Jean-Louis Barsoux, and the 2002 Harvard Business School Press book that followed won two Book of the Year awards. The book belongs to a larger body of work on why organisations struggle to change and why leaders struggle to behave differently once pressure returns. Manzoni is Professor of Leadership, Organizational Development and Corporate Governance at IMD. He has written more than thirty business cases, four of which received Case of the Year awards from the European Foundation for Management Development or the European Case Centre. Separate research on interpersonal dynamics in diverse boardrooms won the Research Award on Leadership and Corporate Governance from the Association of Executive Search Consultants. The research focus in recent years has narrowed to what he calls the “knowing-doing gap”. Senior leaders increasingly know what good leadership looks like. Most internalise it poorly. Development programmes generate intention; the habits they target return within weeks. Manzoni’s work examines why this happens and what designs, including technology-mediated interventions, actually change behaviour for longer. Academic insight of this kind rarely comes with operating experience. Manzoni’s does. He served as IMD President and Nestlé Chaired Professor from 2017 to 2024. During COVID, he restructured the school’s executive education model and held the institution together through a revenue collapse from 130 million to 90 million Swiss francs. Board-level practice ran in parallel. He was the Independent Director of Keppel Ltd from 2018 to 2024 and chaired its Nominations Committee. Over that period, Keppel transformed from an industrial conglomerate to a global asset manager and took Best Managed Board at the 2023 Singapore Corporate Awards. Key speaking topics Leadership development and sustained behaviour change The knowing-doing gap in executive practice Organisational change and high-performance work environments Corporate governance and boardroom interpersonal dynamics The set-up-to-fail syndrome and boss-subordinate relationships Executive development and leadership programme design Change management at individual and organisational levels Ideal for CEOs, presidents and C-suite leaders are responsible for shaping senior leadership behaviour and organisational culture Board chairs, nominations committees and directors examining the interpersonal dynamics that determine oversight quality CHROs and heads of leadership development are reassessing whether their programmes actually produce sustained behaviour change Executive committees preparing for or inside significant organisational change Audience outcomes A sharper vocabulary for the performance dynamics they are already creating without noticing, including the specific behaviours that cause capable people to disengage A realistic view of why leadership development programmes fail to produce sustained behaviour change and what design choices make new habits stick Evidence from boardrooms where diversity has increased but interpersonal maturity has not, and a clearer sense of how to close that gap A usable sense of the distance between what senior leaders say they value and what their behaviour signals once pressure returns

Why organisations work with Javier Bajer He treats culture as a system of habits, not a communications exercise, and builds timelines measured in months rather than multi-year programmes. His training sits in cognitive psychology and neuroscience, which lets him speak to behaviour change with evidence, not slogans. He has run this work inside large, complex institutions on both sides of the corporate and public divide: HSBC, Shell, Google, Buckingham Palace, and the City of Buenos Aires. As Editor-in-Chief of Strategic HR Review, he works at the interface between HR practice and academic research, which gives senior people leaders a counterpart who is credible in both rooms. He founded The Talent Foundation and has spent two decades translating values statements into observable behaviour, so the client conversation starts at execution rather than diagnosis. Biography highlights Founding CEO of The Talent Foundation Editor-in-Chief of Strategic HR Review, Emerald Publishing PhD in Behavioural Change and MSc in Neurosciences; cognitive psychologist by training Fellow of the Royal Society of Arts Professor of culture change at Universidad de San Andres and Visiting Fellow of the Business School at the University of Surrey Advisory work with HSBC, Shell, Google, Accenture, Hewlett-Packard, Buckingham Palace and the City of Buenos Aires Biography Most culture work fails in the same place. A values statement gets written, a town hall gets held, and the behaviour people see around them in meetings, decisions and email threads does not move. Javier Bajer has spent two decades working on that specific gap, and his argument is that culture is not a message problem. It is a habit problem. The foundation is technical. He trained as a cognitive psychologist, holds an MSc in Neurosciences and a doctorate in behavioural change, and uses that grounding to treat culture as a system of learned behaviours that can be redesigned on a defined timeline. He founded The Talent Foundation to apply that thinking at organisational scale, and he edits Strategic HR Review at Emerald, which keeps him close to both research and practice. The client record is unusually wide for the field. He has advised HSBC, Shell, Accenture, Hewlett-Packard and Google on the corporate side, Buckingham Palace in a royal institutional context, and the City of Buenos Aires at municipal scale. The through-line is not the sector; it is that each of these organisations had a gap between what leadership said and what staff did, and needed that gap closed in months rather than years. His academic affiliations reinforce the practitioner work. He is a Fellow of the RSA, professor of culture change at Universidad de San Andres, and Visiting Fellow of the Business School at the University of Surrey. On stage, the argument he brings to senior audiences is that good intentions are cheap, sustainable habits are rare, and the route from one to the other is a design problem leaders can actually solve. Key speaking topics Culture change and transformation Behavioural science in organisations Translating values into daily behaviour Leadership and cultural alignment Employee engagement beyond incentives Purpose and meaning at work Culture change in public institutions and cities Ideal for CHROs and senior HR leaders holding the mandate for culture and engagement CEOs and executive teams running a values refresh, post-merger integration or strategy reset Transformation and change leaders whose plans depend on observable behaviour shifts Public sector leaders working on institutional or city-level behaviour change Audience outcomes A working definition of culture as a system of habits rather than a communications output A sharper view of why values statements usually fail to change behaviour, and what replaces them Language for separating leadership intent from the daily signals that shape staff behaviour Reference points from corporate, royal and city government culture programmes that have moved in months A set of questions leaders can take into their next culture or engagement conversation

Why organisations work with Jamil Qureshi Six individuals to world number one, five Ryder Cup captains advised, 22 golfers ranked inside the world top 50. The track record in elite sport is operationally specific, not rhetorical. He has designed and embedded long-running change programmes at scale: Lloyds Banking Group’s ‘Journey to World Class’, the Post Office’s separation from Royal Mail, and Marks & Spencer. He has run transformation inside organisations, not only spoken about it. He translates the psychology of sustained pressure from environments where the cost of failure is public and immediate (Premier League, Ryder Cup) into boardrooms where it usually is not. One of a small number of external psychologists invited to study astronauts on the 2008 NASA Space Programme. The framework has been pressure-tested in domains most speakers can only describe. Biography highlights First-ever official psychologist appointed to the European Ryder Cup team by captain Ian Woosnam in 2006; has since worked with five Ryder Cup captains. Has worked with 22 golfers ranked inside the world top 50, with Premier League players from Liverpool, Manchester United, Manchester City and Chelsea, with Formula 1 drivers David Coulthard and Eddie Irvine, and with members of the 2009 England Ashes-winning cricket team. Designed and delivered board-level leadership and change programmes for Coca-Cola, Hewlett Packard, Emirates Airlines, Cisco, GSK, and Lloyds Banking Group. Author of The Mind Coach, published by Penguin, on the psychological foundations of personal and professional performance. One of a small number of external psychologists invited to study astronauts on the 2008 NASA Space Programme. Listed by GQ Magazine among the most influential figures in British sport (2009); named in The Daily Mirror’s top 100 coaches in the world (2023). Biography At the 2006 Ryder Cup at the K Club, Europe beat the United States by a record-equalling margin. Captain Ian Woosnam had done something no Ryder Cup captain had done before: he appointed an official psychologist to the team. That psychologist was Jamil Qureshi. Sport had been treating mindset as decisive for years. Most boards still treat it as a soft skill, even as senior leaders increasingly face the conditions of elite athletes: sustained scrutiny and very narrow margins for error. Qureshi has spent two decades closing that gap. He has helped six individuals reach world number one in their sport, advised five Ryder Cup captains, and worked with 22 golfers ranked inside the world top 50. Premier League players at Liverpool, Manchester United, Manchester City and Chelsea sit on the same client list as Coca-Cola, Hewlett Packard, Emirates Airlines, Cisco, GSK and Lloyds Banking Group. In business, the work goes well beyond keynotes. Qureshi designed and embedded leadership and change programmes for Lloyds Banking Group’s ‘Journey to World Class’, the Post Office’s cultural separation from Royal Mail, and Marks & Spencer. Through Covid he ran extensive work with global leadership teams at SAS, GSK, Janssen, NHS England and Protiviti as they reset around remote and hybrid leadership. His book, The Mind Coach, published by Penguin, sets out the psychological foundations he applies in both worlds. Skill gets people to the top. What keeps them there, and what determines whether the team around them performs when it matters, is something organisations rarely build deliberately. That is what Qureshi is asked in to do. Key speaking topics Performance psychology in business High-performing teams Leadership under sustained pressure Mindset and behavioural change Cultural change and transformation Translating elite sport into business performance Hybrid and remote leadership Ideal for Boards and CEO leadership teams setting expectations for performance under sustained pressure Sales and commercial leadership teams where individual mindset shapes pipeline outcomes HR and L&D directors building leadership programmes that need psychological substance, not theory Senior leadership conferences where elite-sport credibility opens the room Audience outcomes Specific behaviours for performing under sustained pressure, drawn from how elite athletes actually train A sharper view of where individual mindset constrains team output, and what to do about it Language for leaders to talk about psychology without it sounding soft A more honest read on the gap between intent and execution in their own teams

Why organisations work with Imran Rehman He runs a working team-measurement platform, Kokoro, so his sessions draw on live data from teams rather than abstract models. His thesis reframes the problem: fix the environment, not the individual. That shift gives HR and transformation leaders a more tractable lever than personality interventions. He combines executive coaching practice with product building, which gives senior teams a rare mix of one-to-one diagnostic instinct and systems thinking in the same room. He works fluently in English and German and operates across European corporate and multinational contexts, which suits international leadership audiences. His book “Sum of Many” gives the work a named, published argument leaders can reference after the session. Biography highlights Co-founder of Kokoro (Kokoro GmbH, Vienna), a real-time team and leadership analytics platform founded in 2018. Author of “Sum of Many,” featured on the Chapters Of My Life podcast (Life Book 45). Certified business and executive coach, European Business School (EBS). Bilingual working languages: English and German; based in Vienna, Austria. Signature talks include “The Science of Great Teams,” “The Myths of Measuring Humans,” and “Preventing Team Burnout: 6 Evidence-Based Actions for Success.” Professional coaching practice spanning multiple sectors and geographies, with a focus on senior leadership teams and organisational development. Biography Most teams are not underperforming because the people in them are weak. They are underperforming because the environment around them quietly punishes candour, overload is treated as a personal resilience problem, and the signals that matter are read too late. This is the terrain Imran Rehman works in. He is co-founder of Kokoro, a Vienna-based platform that measures psychological safety, belonging, and the conditions of healthy high performance in real time. Kokoro was founded in 2018, and the product sits behind his speaking: the data he references is the data his clients are generating, not borrowed survey research. His book “Sum of Many” argues the same point in long form. Stop trying to fix individuals. Build environments where ordinary people can do unusually good work together. It is a direct challenge to a lot of standard leadership development, and it gives his keynotes a single, testable claim rather than a list of tips. He is a certified executive coach through the European Business School and works fluently in English and German across European and multinational organisations. The coaching practice and the product are not separate lives. One informs the other, which is why his sessions land with HR directors and operating leaders who have already sat through the generic version of this topic. Key speaking topics Psychological safety in teams Belonging and team dynamics Data-informed team performance Healthy high performance and burnout prevention Leadership development and coaching Organisational development and culture Ideal for CHROs, CPOs, and heads of organisational development responsible for team effectiveness at scale Senior leadership teams preparing for a step-change in performance expectations Transformation and change leaders who need measurable people indicators alongside operational ones International and German-speaking leadership audiences in multinational corporate settings Audience outcomes A working definition of psychological safety that is specific enough to act on, not just reference A shift in framing from individual performance fixes to environmental design A view of what can and cannot be usefully measured in team behaviour, and why most surveys fail Evidence-based moves for preventing team burnout before it shows up in attrition figures A shared language for senior teams to diagnose their own dynamics in the weeks after the session