Creativity

Why organisations work with Ruth Hinks She is the first woman to win UK Chocolate Masters and produced the highest UK finish on record at the World Chocolate Masters final in Paris, a credential that lands in any room. She has built and run Cocoa Black since 2008 across retail, production, cafe, and a chocolate and pastry school, giving her a working operator’s view of a specialist food business rather than a theory of one. She brings hands-on culinary content to client hospitality and product launches, which most keynote speakers cannot offer. Her career has run from Head Pastry Chef at the Windsor Hotel in Melbourne and the Sheraton Grand Hotel Edinburgh to international competition and television, giving her credibility across hospitality, retail, and broadcast settings. Biography highlights First woman to win UK Chocolate Masters, 2012. Top-five finish at the World Chocolate Masters final in Paris, 2013, the highest UK result recorded at the time. Founder of Cocoa Black, Peebles, established 2008; chocolate and pastry school opened by HRH Prince Edward in 2016. Former Head Pastry Chef at the Windsor Hotel, Melbourne and the Sheraton Grand Hotel Edinburgh. Named Australian Pastry Chef of the Year early in her Melbourne career. Expert judge, BBC Two’s The Hairy Bikers’ Chocolate Challenge; featured in Netflix’s Extreme Chocolate Makers. Biography Cocoa Black opened in Peebles in 2008. From a single Scottish border town it has grown into a chocolate and patisserie business that runs retail, production, a cafe, and a school, with international competition credibility behind it. The founder has held every line in the operation. Ruth Hinks made her name in competition before the business expanded. In 2012 she became the first woman to win UK Chocolate Masters. A year later she finished in the top five at the World Chocolate Masters final in Paris, the strongest UK result on record at that time. The result put a small Peebles operation on the international map for the craft. Her hospitality grounding came earlier. She was named Australian Pastry Chef of the Year in Melbourne, where she ran the pastry kitchen at the 5-star Windsor Hotel, then moved to head the pastry section at the Sheraton Grand Hotel Edinburgh. She trained with Cacao Barry and studied under Albert Roux, technical roots that show up in Cocoa Black’s product range and in the school’s curriculum. The Pastry School in Peebles was opened by HRH Prince Edward in 2016. Hinks has appeared as expert judge on BBC Two’s The Hairy Bikers’ Chocolate Challenge and produced a chocolate showpiece for Chatsworth House in Netflix’s Extreme Chocolate Makers, work that has put a specialist craft business in front of a far larger audience than the trade alone. Key speaking topics Building a specialist food and drink brand Entrepreneurship in craft-led businesses Competition standards in chocolate and patisserie Hospitality leadership in 5-star kitchens Product innovation and chocolate development Skills development and culinary education Women in elite culinary competition Ideal for Food and beverage industry conferences and supplier events Hospitality leadership teams and luxury hotel groups Corporate client hospitality, gala dinners, and product launches that benefit from craft content alongside a keynote Founder and entrepreneur audiences in specialist consumer businesses Audience outcomes A close-range view of what international competition standards demand of a craft operator. A founder’s account of building a specialist food business across retail, production, and education from a small town base. Specific examples of how product, brand, and training can sit inside a single small business. Hospitality and kitchen leadership lessons drawn from 5-star pastry roles.

Why organisations work with Brian Keating His argument about incentive systems is not borrowed from management theory. He conceived a Nobel-contending experiment, experienced a public retraction, served as a Nobel nominator, and co-founded the Simons Observatory: a $100M project involving 380+ scientists across 40+ institutions. The authority is operational. Losing the Nobel Prize (W.W. Norton, 2018) makes a specific structural case that endorsers including Brian Greene and reviewers in Nature, Science, and Scientific American have engaged with seriously: the systems organisations use to reward individuals actively prevent the inclusive, rigorous, collaborative work that produces real discovery. Into the Impossible (2021) draws from first-person conversations with 11 Nobel laureates to identify the specific mental habits (disciplined curiosity, tolerance for failure, sustained collaboration), that distinguish people who achieve genuine breakthroughs from those who optimise for recognition. He gives boards and senior leaders a precise structural vocabulary for why innovation programmes underperform: not insufficient ambition or budget, but reward architecture that was never designed for collaborative, long-horizon work. As co-director of the Arthur C. Clarke Center for the Human Imagination at UC San Diego, he bridges frontier scientific thinking and the broader question of how organisations cultivate the conditions for original thought. Biography highlights Chancellor’s Distinguished Professor of Physics, Center for Astrophysics & Space Sciences, University of California San Diego Principal Investigator and co-founder, Simons Observatory – a four-telescope array in Chile’s Atacama Desert involving 380+ scientists and engineers from 40+ institutions, with approximately $100M in funding raised Inventor of the BICEP (Background Imaging of Cosmic Extragalactic Polarization) telescope; co-leads the POLARBEAR2 and Simons Array experiments Author of Losing the Nobel Prize (W.W. Norton, 2018), reviewed in Nature, Science, and Scientific American, and endorsed by theoretical physicist Brian Greene Author of Into the Impossible (2021) and Focus Like a Nobel Prize Winner (2025), drawing on first-person interviews with Nobel laureates across physics, economics, and beyond U.S. Presidential Early Career Award for Scientists and Engineers; Fellow of the American Physical Society; Buchalter Cosmology Prize; 2022 Legend of Flight, International Air & Space Hall of Fame Host of the Into the Impossible podcast – long-form conversations with Nobel laureates, scientists, and technologists – with more than 200,000 subscribers Biography Organisations that fund innovation but reward speed tend to get neither. The dynamic is structural, not cultural: when recognition flows to individuals who move fast and announce loudly, the slow, rigorous, collaborative work that genuine breakthroughs require becomes a career liability. Brian Keating has spent more than two decades inside that tension. Not observing it from the outside, but navigating it at the frontier of experimental cosmology. Keating is the Chancellor’s Distinguished Professor of Physics at the University of California San Diego and Principal Investigator of the Simons Observatory, a four-telescope array in Chile’s Atacama Desert that he co-founded in 2016. The project grew to involve more than 380 scientists and engineers from over 40 institutions, with Keating raising approximately $100 million in funding from the Simons Foundation. Keating teaches undergraduate quantum mechanics at UC San Diego in the same weeks he records long-form conversations with Nobel laureates on the Into the Impossible podcast. Guests have included Roger Penrose, Frank Wilczek, Sara Seager, and Andrei Linde. Active experimental research alongside sustained engagement with the field’s most consequential thinkers is the working basis from which he addresses two questions senior audiences are now asking him directly: what AI does to the scientific method, and what is happening to the research university as a credentialing and funding institution. Managing that collaboration across disciplines, institutions, competitive pressures, and high-stakes scientific uncertainty is the practical foundation on which his speeches rest. That argument appears explicitly in Losing the Nobel Prize (W.W. Norton, 2018). Keating, who conceived the original BICEP telescope and was closely involved in the BICEP2 collaboration whose findings made global headlines before being retracted, uses the experience to make a case that extends well beyond physics: the Nobel Prize, as structured, rewards individual speed and competition while punishing the inclusive, methodical, collaborative work that real discoveries require. Reviewed in Nature, Science, and Scientific American, and endorsed by physicist Brian Greene, the book gives senior audiences a precise structural vocabulary for a problem most organisations recognise but struggle to name. The follow-up volumes, Into the Impossible (2021) and Focus Like a Nobel Prize Winner (2025), draw on first-person interviews with Nobel laureates across physics and economics to identify the working habits that distinguish genuine breakthrough thinkers from those who optimise for recognition. Keating is also co-director of the Arthur C. Clarke Center for the Human Imagination at UC San Diego, a recipient of the U.S. Presidential Early Career Award for Scientists and Engineers, a Fellow of the American Physical Society, and a 2022 Legend of Flight inductee at the International Air & Space Hall of Fame. His podcast, also titled Into the Impossible, has reached more than 200,000 subscribers and has hosted over 11 Nobel Prize winners. Key speaking topics Incentive systems, innovation culture, and the structural conditions for breakthrough Large-scale scientific collaboration and high-stakes research leadership AI and the future of scientific discovery, peer review, and the research workflow The structural future of higher education and the research university Cosmology, the cosmic microwave background, and the science of the early universe The culture of ambition and discovery in high-performance environments Failure, resilience, and the creative habits of exceptional thinkers The future of curiosity-driven research in an era of AI and data Ideal for Chief Innovation Officers, R&D leaders, and boards wrestling with why innovation programmes underdeliver Senior executive teams in science- and technology-intensive industries (pharma, aerospace, deep tech, energy) where collaboration at scale is a strategic challenge University presidents, provosts, and trustee boards addressing the AI-driven restructuring of higher education and the legitimacy questions facing research institutions Foundations, philanthropic funders of science, and policy bodies designing the next generation of research grants, prizes, and incentive structures Audience outcomes A clear structural diagnosis of why incentive systems that reward individual speed and visibility tend to suppress the collaborative, rigorous work that genuine breakthroughs require Practical examples – drawn from one of the most ambitious scientific projects of the past decade – of how large, distributed collaborations can be designed and sustained under uncertainty A set of mental habits and working practices, sourced from conversations with Nobel laureates, that distinguish breakthrough thinkers from those who optimise for recognition A more precise vocabulary for discussing innovation culture with boards and leadership teams – one grounded in evidence, not aspiration Perspective on how organisational ambition can be redirected from visible short-term wins toward the patient, inclusive work that produces durable results

Why organisations work with Leee John He carries the weight of a verifiable cultural archive. The Flashback documentary alone represents over a decade of original interviews with figures including Labi Siffre, Billy Ocean and Pauline Black, giving inclusion conversations a body of named, recorded testimony rather than slogans. His authority on Black British contribution is built on lived participation. He fronted one of the defining British soul acts of the 1980s, which lets him talk about representation, visibility and creative gatekeeping from inside the room rather than the academy. He moves an audience emotionally. A career built on falsetto vocal performance and stage presence translates into keynote energy that DEI sessions, gala dinners and cultural-anniversary moments often lack. His humanitarian work is concrete, not decorative. As an ambassador for SOS Children’s Villages he has campaigned annually for World Orphan Week and was recognised with a Humanitarian award in France, which gives credibility on purpose-led brand and CSR programmes. He brings a reinvention story senior audiences recognise. Singer to producer to documentary director to charity ambassador is a useful proof point for any room thinking about second-act careers, creative longevity or staying commercially relevant across generational shifts in taste. Biography highlights Founding member and lead singer of Imagination, the British soul/funk trio with three UK top 10 singles, including “Just an Illusion” (UK No. 2, 1982). Imagination earned four platinum discs, nine gold discs and over a dozen silver discs between 1981 and 1983. Director of Flashback: The History of UK Black Music, an independent documentary featuring 80+ interviews across jazz, soul, funk, reggae, ska and 2-tone. Ambassador for SOS Children’s Villages and recipient of a Humanitarian award in France for charity work; also holds a UK Lifetime Achievement award. Released the jazz album Feel My Soul on Candid Records in 2005; later solo album Retropia reached No. 1 on UK Soul and UK Reggae charts. Trained at the Anna Scher Theatre School; appeared in the 1983 Doctor Who serial Enlightenment, and went on to host and produce television including ITV’s Night Network strand Leee’s Place. Biography The history of British Black music is mostly told in fragments. Leee John has spent more than a decade pulling those fragments into a single record, with over 80 filmed interviews across jazz, soul, funk, reggae, ska and 2-tone now sitting inside Flashback: The History of UK Black Music. Subjects include Labi Siffre, Billy Ocean, Jaki Graham, Pauline Black and Neville Staple. Before that work, he was the front of Imagination, the British soul/funk trio whose 1982 single “Just an Illusion” reached No. 2 in the UK and No. 1 in Spain. Imagination earned four platinum discs and nine gold discs in a two-year run between 1981 and 1983, which places him inside the small group of Black British artists who broke into mainstream European pop charts in that era. That career is the substance behind his keynote work on inclusion, identity and creative reinvention. He talks about gatekeeping, visibility and longevity from someone who has been on both sides of them, and he extends the same argument into philanthropy as an ambassador for SOS Children’s Villages, where his campaigning was recognised with a Humanitarian award in France. The reinvention thread runs through everything: lead singer, jazz recording artist on Candid Records, film and television producer, documentary director, charity ambassador. Flashback is the current centre of gravity, and it is the body of work that gives a contemporary inclusion conversation a name, a face and a primary source. Key speaking topics Diversity, equity and inclusion Cultural identity and Black British heritage Creative resilience and career reinvention Storytelling and oral history Music, media and representation Purpose, philanthropy and brand Motivation and inspiration Ideal for DEI and ERG leadership programmes seeking a culturally substantive keynote presence rather than a policy-led speaker. CSR, purpose and brand teams marking heritage moments such as Black History Month, World Orphan Week or cultural-anniversary launches. Senior audiences in media, music, entertainment and creative industries debating representation, longevity and the economics of Black British creative output. Conference organisers wanting a closing keynote that combines testimony, performance presence and emotional lift. Audience outcomes A clearer mental map of British Black music history and why it underwrites contemporary conversations about representation. A worked example of creative reinvention across four decades, useful for anyone thinking about second-act careers and staying relevant. A felt understanding of why inclusion is a question of belonging and visibility, not compliance language. Direct exposure to a cultural archive most rooms have never heard, drawn from the Flashback documentary interviews. An emotional close, often involving live vocal performance, that lifts the room rather than ending on a slide.

Why organisations work with Kudzi Chikumbu He built TikTok’s creator marketing, education, and community functions from a small U.S. team into a global operation, so he speaks from inside the engine room rather than from the outside as a commentator. He teaches the operating logic of authenticity as a brand strategy, not as a values statement, with a specific framework brands can apply to product launches, executive presence, and creator partnerships. He carries dual credibility: a senior platform operator who has also built a personal creator brand (Sir Candle Man) at meaningful scale, with coverage in The Hollywood Reporter, WWD and The Economist. His perspective on diversity and representation is grounded in what actually moves engagement and trust on platform, which makes it usable for CMOs who need substance rather than signalling. He now teaches at Stanford Graduate School of Business, which gives a structured curriculum behind what could otherwise be presented as anecdote. Biography highlights Former Global Head of Creator Marketing at TikTok; longest-serving member of TikTok’s U.S. team. MBA, Stanford Graduate School of Business; current faculty at Stanford GSB. Began career as an accountant and management consultant at Deloitte. Author, Let It Burn: Illuminate Your Life with Candles & Fragrance (Chronicle Books). Creator of Sir Candle Man, featured in The Hollywood Reporter, WWD, NY Mag, The Economist, and on The Rachael Ray Show. Fortune 40 Under 40, The Hollywood Reporter Next Gen 35 Under 35, Variety’s Hollywood’s New Leaders, AdWeek Experiential Executive of the Year, ADCOLOR Innovator Award. Biography The shift in marketing power from media buyers to creators happened faster than most brand teams adjusted. The companies that responded well treated creators as an operating channel with its own logic. The ones that didn’t treated TikTok like a new ad placement and underperformed on both reach and reputation. Kudzi Chikumbu spent the years that defined that transition inside TikTok, where he built the creator marketing, education, partnerships and community functions as the platform scaled from new entrant to global infrastructure. He was the longest-serving member of TikTok’s U.S. team and rose to Global Head of Creator Marketing, working at the point where brand strategy, platform mechanics, and creator economics meet. His operating thesis is that authenticity functions as a commercial system, not a value statement. Audiences pay attention when a brand or executive shows up with a specific point of view, a clear identity, and a willingness to be legible as a person or a culture. He has tested that thesis on himself: as Sir Candle Man, he built a luxury fragrance creator brand recognised by The Hollywood Reporter, WWD, The Economist, and Chronicle Books, which published his book Let It Burn. He now teaches at Stanford Graduate School of Business, the same institution where he earned his MBA after starting his career at Deloitte. The combination of platform operator, working creator, and faculty member is unusual, and gives him a vocabulary that translates between marketing teams, executive sponsors, and the creator partners they are trying to work with. Key speaking topics Creator marketing and partnerships Brand authenticity as a commercial discipline Niche communities and audience strategy The future of social platforms and digital content Diversity and representation in consumer brands Personal brand and executive presence online Career pivots and reputation strategy Ideal for CMOs, brand directors and marketing leadership teams rebuilding their creator and platform strategy Communications and corporate affairs leaders preparing executives for visible digital presence Consumer brand, retail and lifestyle businesses where culture and creator influence drive purchase DEI, talent and culture leaders working on representation as a commercial, not symbolic, lever Audience outcomes A clearer model of how creator partnerships actually create commercial value, beyond reach metrics Specific tests for whether a brand’s content is platform-native or simply repurposed advertising A practical view of what authenticity means in marketing decisions, from product to executive voice Sharper understanding of how niche communities convert into durable audience relationships Renewed perspective on personal brand and online presence for senior leaders and emerging executives

Why organisations work with Les Binet The 60:40 brand-to-activation framework he co-developed with Peter Field is the most cited effectiveness benchmark in UK marketing strategy. Organisations use it to build a defensible, evidence-based case for long-term brand investment to boards focused on quarterly ROI. His analysis of the IPA Effectiveness Databank covers more than 1,000 case studies across 700 brands, 83 sectors and over three decades of commercial data. No comparable longitudinal evidence base for marketing investment decisions exists in published form. The Share of Search metric he developed gives organisations a free, predictive tool for tracking brand health and anticipating market share movements, validated across automotive, energy and handset categories using publicly available Google Trends data. Research he presented at the 2025 IPA Effectiveness Conference showed that marketing budget is eight times more important than ROI in driving effectiveness. Most CMOs surveyed believed the opposite – a gap his work directly addresses. His grounding in Physics, Artificial Intelligence research and LSE econometrics makes him one of the few voices in effectiveness who can construct, interrogate and critique the statistical models organisations use to evaluate their own campaigns. Biography highlights Co-author of The Long and the Short of It (IPA, 2013) and four further IPA effectiveness reports; has contributed to more IPA Effectiveness Awards papers than any other individual (per the Advertising Association) Former Group Head of Effectiveness at adam&eveDDB; joined BMP account planning in 1987 and remained across all iterations of the agency for more than three decades Recipient of the IPA President’s Medal (2014), the highest honour the UK advertising industry can award Elected IPA Honorary Fellow (2004); Convener of Judges, IPA Effectiveness Awards (2005) Board Advisor, Journal of Advertising Research; named in Campaign Magazine’s “40 over 40” (2023) MA Physics, Oxford; MPhil Artificial Intelligence, Edinburgh; postgraduate Economics (Birkbeck) and Econometrics (LSE) Biography The Long and the Short of It, published by the IPA in 2013, is one of the most-cited effectiveness documents in marketing. Its co-author, Les Binet, spent three decades at adam&eveDDB building the evidence that most organisations structure their marketing investment around the wrong metrics. The research drew on 996 advertising effectiveness case studies across 700 brands, 83 sectors and more than 30 years of IPA Databank data. Its central finding of the “60:40 heuristic” recommended that most consumer brands allocate roughly 60% of marketing budget to brand building and 40% to short-term activation. The report has since been cited in over 70 academic publications and referenced across multiple languages. Binet’s subsequent work has continued to extend the evidence base. The Share of Search metric he developed gives organisations a free, predictive tool for tracking brand health using Google Trends data, validated across automotive, energy and handset categories. At the 2025 IPA Effectiveness Conference, he presented research with Medialab showing that budget is eight times more important than ROI in driving marketing effectiveness. Most CMOs surveyed believed the opposite. He read Physics at Oxford and completed an MPhil in Artificial Intelligence at Edinburgh, later adding postgraduate study in Economics at Birkbeck and Econometrics at the LSE. Elected an IPA Honorary Fellow in 2004, he received the IPA President’s Medal in 2014. He serves as a Board Advisor to the Journal of Advertising Research and consults independently through Binet Consulting. Key speaking topics Marketing effectiveness measurement Brand building versus short-term activation The 60:40 investment framework Share of Search and brand demand indicators Econometrics and advertising evaluation Media effectiveness in digital environments Evidence-based marketing investment strategy Ideal for CMOs and senior marketing leaders making significant media and brand investment decisions CFOs and finance functions reviewing marketing accountability and budget allocation Boards and executive teams evaluating the commercial return on advertising investment Strategy, planning and insight functions in organisations with major advertising spend Audience outcomes A clear, evidence-grounded framework for distinguishing short-term ROI from long-term profit growth, and why the difference matters to boards Practical understanding of the 60:40 brand-to-activation heuristic and how to adapt it by sector, brand maturity and business context A working introduction to Share of Search as a predictive brand health indicator, applicable without specialist tools or budget A stronger internal case for protecting brand investment in organisations under pressure to demonstrate immediate measurable returns Familiarity with the specific effectiveness patterns – reach, share of voice, emotional advertising – that the IPA data consistently identifies as drivers of commercial results

Why organisations work with James Taylor A named, published model. The Eight Ps of SuperCreativity (Purpose, Personality, Practice, People, Process, Place, Product, Persuasion) gives leadership teams a common language for a problem most companies still discuss in abstractions. Field-tested with the buyers he is pitching to. Apple, Cisco, Deloitte, EY, Visa, IBM, McDonald’s, Sony and Johnson and Johnson have used his work with their teams, so the credibility problem is solved before the conversation starts. Primary research, not curation. Through the SuperCreativity Podcast he has interviewed hundreds of founders, researchers and creative directors, which gives his keynotes specific stories that bureau-written talks on AI cannot match. A Fellow of the Royal Society of Arts with a TED talk on augmenting human creativity, which signals institutional seriousness for boards that want more than a futurist pitch. Works in partnership as The Ethical Futurists with Alison Burns when briefs require joint treatment of AI, sustainability and ethical business practice. Biography highlights Author, SuperCreativity: Accelerating Innovation in the Age of Artificial Intelligence (Sirmione Publishing, 2026). Fellow of the Royal Society of Arts (FRSA); MBA. TED speaker: SuperCreativity, Augmenting Human Creativity in the Age of AI. Host, SuperCreativity Podcast, featuring interviews with creative leaders, founders and AI researchers. Advisory and keynote client roster includes Apple, Cisco, Deloitte, EY, Visa, IBM, McDonald’s, Sony, Mercedes-Benz and Johnson and Johnson. Co-founder of The Ethical Futurists with Alison Burns, focused on sustainability, ethics and future of work. Biography The conversation in most boardrooms has moved on from whether to adopt AI to whether AI is producing anything genuinely new. Productivity gains are easier to claim than originality, and executives now want to understand what separates teams that use AI to compress existing work from teams that use it to generate ideas their competitors have not yet considered. That is the question Taylor has built his practice around. His book SuperCreativity, published by Sirmione Publishing in 2026, argues that the age of the lone genius is over and that creative advantage now belongs to leaders who can orchestrate collaboration between humans and machines. The Eight Ps framework at the centre of the book (Purpose, Personality, Practice, People, Process, Place, Product, Persuasion) is how he translates the argument into something a leadership team can act on. The evidence base is unusually direct. Through the SuperCreativity Podcast he has run long-form interviews with founders, researchers, and creative directors across Silicon Valley and beyond, building a library of primary material on how creative work is actually being done under AI conditions. That research feeds keynotes for Apple, Cisco, Deloitte, EY, Visa, IBM, McDonald’s, Sony, Mercedes-Benz and Johnson and Johnson. He is a Fellow of the Royal Society of Arts, holds an MBA, and has delivered a TED talk on augmenting human creativity in the age of AI. With Alison Burns he also runs The Ethical Futurists, a dedicated partnership for briefs that sit at the intersection of AI, sustainability and corporate ethics. Key speaking topics Human-AI creative collaboration Innovation capability and the Eight Ps of SuperCreativity Creative leadership in AI-enabled organisations Applied artificial intelligence for business teams Ethics and responsibility in AI adoption Future of work and creative skills Ideal for C-suite and board sessions weighing the strategic return on AI investment beyond productivity Chief Innovation Officers, CTOs and transformation leads responsible for integrating AI into existing teams Leadership offsites for creative, marketing, product and R and D functions Industry conferences on AI, innovation and the future of work Audience outcomes A shared framework, the Eight Ps of SuperCreativity, that leadership teams can carry back into their own planning A clearer view of where AI augments human judgement and where it dilutes it Specific examples of how large organisations are using AI to raise creative output, not just operational speed A starting position on the ethical questions that follow any serious AI rollout Prompts for how to redesign roles, teams and workflows around human-AI collaboration

Why organisations work with Isabel Behncke Her evidence base is unusually direct. More than 3,000 kilometres tracking wild bonobos in Congo gave her the first comprehensive field study of adult play in our closest living relatives, which anchors every claim she makes about creativity and social bonding in observed behaviour rather than metaphor. She translates evolutionary biology into practical arguments about culture. Her framing of play as a core adult competence, not a perk, gives leaders a defensible language for investing in creativity, psychological safety and informal connection inside performance-driven cultures. She moves between serious scientific and serious commercial settings. TED main stage twice, WIRED, Google Zeitgeist, SXSW, the House of Lords, the United Nations General Assembly and the G20, which means she is used to calibrating the same argument for scientists, policymakers and executives. She holds institutional credibility across three continents. Oxford DPhil, Gruter Institute fellowship, PERC board seat and a research post at Universidad del Desarrollo’s Social Complexity Research Center, plus advisory work on Chile’s long-term science and innovation strategy. She sits outside the behavioural economics cohort. Her discipline is field ethology, which gives her arguments about trust, risk and collaboration a biological depth that lands differently with leaders who have already heard the standard behavioural science keynote. Biography highlights DPhil in Evolutionary Anthropology from the University of Oxford, with the first comprehensive scientific study of adult play behaviour in wild bonobos at the Wamba research site in Congo. MPhil in Human Evolution from the University of Cambridge; BSc in Zoology and MSc in Wildlife Conservation from University College London. TED Fellow and TED Resident; two main-stage TED talks including «Evolution’s gift of play, from bonobo apes to humans» and «Does nature have a sense of humor?». Researcher at the Social Complexity Research Center (CICS), Universidad del Desarrollo, Santiago; Fellow of the Gruter Institute for research on human behavior and institutions; board member at PERC. Advisory roles in Chile’s long-term strategy for science, technology, innovation and knowledge, with affiliations including the Centro de Estudios Publicos. Platform work includes WIRED, Google Zeitgeist, SXSW, the United Nations General Assembly, the House of Lords and the G20, alongside features in BBC and National Geographic documentaries and The Tim Ferriss Show. Biography Most organisations talk about creativity and collaboration as if they were cultural aspirations. Field ethology treats them as biological functions. Isabel Behncke built her career studying how social mammals, and specifically wild bonobos in the Congo, generate trust, creativity and resilience through play, risk-taking and informal bonding. Her DPhil at Oxford produced the first comprehensive scientific study of adult play behaviour in wild bonobos, based on more than 3,000 kilometres of field observation at the Wamba research site. That field base shapes how she works with organisations. Her argument is that adult play is not a soft concept but an adaptive mechanism that underpins learning, social bonding and innovation in every species that depends on flexible behaviour, humans included. Leaders hear a case for culture that is rooted in evolutionary evidence rather than slogans, delivered by someone who has watched these behaviours in the wild. Her institutional footprint runs across science, policy and public platforms. She is a researcher at the Social Complexity Research Center at Universidad del Desarrollo in Santiago, a Fellow of the Gruter Institute, a board member at PERC and an adviser on Chile’s long-term science and innovation strategy. She is a TED Fellow and TED Resident, has spoken twice from the main TED stage, and has appeared at WIRED, Google Zeitgeist, SXSW, the House of Lords, the United Nations General Assembly and the G20. For senior leaders grappling with how to build adaptive, creative teams under pressure, she offers a rare combination: the rigour of a field scientist, the clarity of a seasoned public communicator, and a set of questions most boards have never asked about why their best work tends to happen in their least controlled rooms. Key speaking topics Play as a driver of adult creativity and adaptation Trust, risk-taking and social bonding inside teams Evolutionary perspectives on organisational culture Human behaviour, complexity and change Creativity and the science of collaboration Rituals and informal structure in working life Ideal for CEOs, Chief People Officers and culture leads rethinking collaboration, creativity or psychological safety Leadership and talent development programmes that want a serious scientific frame rather than another behavioural economics keynote Innovation, R&D and design leaders examining how team environments shape creative output Organisations rebuilding rituals and informal structure after hybrid and remote disruption Audience outcomes A clear evolutionary case for why adult play, humour and informal bonding shape performance, not just morale Language for talking about trust, risk and creativity that rests on observed behaviour in social mammals A sharper read on which cultural habits accelerate adaptation and which quietly suppress it Fresh questions to ask about how teams learn, collaborate and recover under sustained pressure

Why organisations work with Jo Malone She has built, sold, and rebuilt a luxury consumer brand from scratch. Few founders speaking on entrepreneurship can claim that arc twice. Her creative process is concrete: how a scent becomes a product, how a product becomes a counter, how a counter becomes a category. Useful for marketing, retail, and innovation teams who deal in intangibles. She speaks honestly about selling a business that carries your name, the non-compete years that follow, and the discipline of starting again. Rare territory for founder talks. Her story converts personal adversity into commercial argument without sentimentality. Dyslexia, leaving school at 13, and a cancer diagnosis at 40 are framed as inputs to how she built, not as motivational set pieces. She brings the credibility of a brand that defined a category, alongside the operator’s view of what it took to do it. Biography highlights Founded Jo Malone London in 1994; opened the first store in Walton Street, London; sold the company to The Estee Lauder Companies in 1999. Served as Creative Director of Jo Malone London after the sale, departing in 2006. Founded Jo Loves in 2011, building a second fragrance house from her kitchen table in London. Author of Jo Malone: My Story, published by Simon and Schuster UK in 2016. Co-presented BBC One’s High Street Dreams (2010) with Nick Leslau, mentoring small product entrepreneurs. Awarded MBE in 2008 and CBE in the 2018 Queen’s Birthday Honours for services to the British economy and the GREAT campaign. Biography Jo Malone London opened on Walton Street in 1994 with a handful of scents and almost no marketing budget. By 1999 it had been acquired by The Estee Lauder Companies and built into one of the defining luxury fragrance houses of the next two decades. The founder stayed on as Creative Director until 2006, then left the brand that carried her name. Five years of non-compete agreement followed. In 2011 she launched Jo Loves, again from a kitchen, this time with the experience of having scaled a category leader and the constraint of building a fragrance brand without trading on her own name in the way she had before. Two distinct businesses, both rooted in the same craft of scent as a commercial proposition. The personal arc behind the businesses is unusually direct. Severely dyslexic, she left school at 13 and trained as a facial therapist. In 2003, two years after the sale to Estee Lauder, she was diagnosed with an aggressive form of breast cancer and treated in New York. Both episodes appear in the 2016 memoir Jo Malone: My Story, and in her speaking work, as material rather than backdrop. For senior audiences the value is concrete. She has run the founder’s job at two different stages, knows what acquisition does to a brand and to its founder, and can describe the specific decisions, pricing, packaging, retail design, distribution, that translated an idea into a category. Her CBE in 2018 was awarded for services to the British economy and the GREAT campaign, recognising the export weight of what she built. Key speaking topics Founder craft and consumer brand building Scaling luxury from kitchen table to global counter Selling a business that carries your name Reinvention after acquisition and non-compete Creativity as commercial discipline Resilience under personal and commercial pressure British creative industries on the international stage Ideal for Founders, CEOs, and boards of consumer, retail, and luxury businesses Marketing, brand, and product leaders building or repositioning premium propositions Innovation and creative teams translating intangible craft into commercial outcomes Leadership audiences working through acquisition, integration, or post-exit founder questions Audience outcomes A founder’s account of how a category-leading brand is actually built, priced, and merchandised, told from inside the decisions A direct view of what selling and integration do to a business and its founder, useful to anyone preparing for or living through that transition A working example of creative discipline: how a scent, a candle, a counter become a coherent commercial proposition A grounded perspective on resilience, drawn from severe dyslexia, a cancer diagnosis, and starting twice from nothing Renewed conviction that craft and commercial scale are not opposites in consumer business

Why organisations work with Claudia Winkleman Her work on The Traitors demonstrated something unusual: the ability to hold a psychologically complex, unpredictable live format steady without losing warmth or control. Organisations working with her get a host who has been tested in conditions that no rehearsal can replicate. She reads the energy in a room and adjusts in real time – a skill built across more than three decades of live television, not a style choice. Events that hinge on tone, timing, and the ability to recover from the unexpected are where she is most valuable. Her cultural reach is unusually broad. She is recognisable to audiences across age groups and industry sectors without carrying the baggage of a single defining format. That breadth makes her a natural fit for organisations whose people do not all share the same cultural references. Quite, her No.1 Sunday Times bestselling book, demonstrated that her ability to connect is not limited to the room she is physically in – it translates to audiences who encounter her without the benefit of her presence. Where other high-profile hosts bring a format, Winkleman brings a quality of attention. Testimonials from industry awards events – including the UK Jewellery Awards and the British Fashion Awards – consistently describe her as someone who was genuinely responsive to the specific audience in the room, not delivering a generic performance. Biography highlights BAFTA winner, Best Entertainment Performance, 2023, for hosting The Traitors (BBC One) MBE, 2025 King’s Birthday Honours, for services to broadcasting Co-host, Strictly Come Dancing (BBC One), 2010-2025 – one of the BBC’s longest-running primetime partnerships Host, The Traitors (BBC One), 2022-present – the show became one of BBC One’s most-watched reality formats Host, The Piano (Channel 4), 2023-present Author, Quite (HarperCollins, 2020) – No.1 Sunday Times bestseller Royal Television Society Award for Best Presenter, 2015 BBC Radio 2 Saturday morning presenter, 2020-2024 Cambridge University graduate in History of Art Biography Claudia Winkleman has spent more than thirty years working out how to make people feel genuinely present in a room. She co-hosted Strictly Come Dancing on BBC One from 2010 to 2025 and has presented The Traitors – one of the BBC’s most-watched reality formats – since its launch in 2022. In 2023 she won the BAFTA for Best Entertainment Performance for that role. The range of those two programmes is worth noting. Strictly is built on warmth, spectacle, and public affection. The Traitors is built on psychological tension, deception, and uncertainty. Winkleman holds both with the same quality of attention, which is rarer than it sounds. Most hosts are calibrated for one register. She moves between them without visible adjustment. Her work off-screen reinforces the same point. Quite (HarperCollins, 2020) reached No.1 in the Sunday Times bestseller list and found readers who had never watched either programme – evidence that her ability to connect is not dependent on format or setting. She was awarded an MBE in the 2025 King’s Birthday Honours for services to broadcasting. From 2026, she fronts her own BBC One chat show, The Claudia Winkleman Show, produced by So Television. That commission – from the maker of The Graham Norton Show – marks the next stage of a career that has earned its authority through sustained, publicly visible performance across some of British television’s most demanding live formats. Key speaking topics The art of live communication and audience connection Human behaviour, trust, and deception Authenticity in public and professional life Hosting, moderating, and event craft Creativity and the discipline of warmth Storytelling and tone Ideal for Senior leadership conferences and company-wide events requiring a host with genuine gravitas and cultural reach Industry awards ceremonies where tone, timing, and genuine responsiveness to the room matter Brand and consumer-facing events where the host is a signal about the organisation’s values Events where the audience is broad, multigenerational, or crosses sector boundaries Audience outcomes A room that feels genuinely held rather than managed – audiences typically leave with a stronger sense of shared experience A model for what genuine, unperformed warmth looks and sounds like in high-stakes communication settings Exposure to a practitioner who has navigated both high-warmth and high-tension live formats at the top of British broadcasting For leadership audiences: a concrete illustration of what it means to be present, curious, and responsive rather than polished and scripted

Why organisations work with Billie Whitehouse She has shipped real wearable products at consumer scale, including the Nadi X haptic yoga pant and the Fan Jersey shown around Super Bowl 50, not concept renders or research prototypes. She runs a category-defining company on both sides of the Pacific. Wearable X has been one of the longest-surviving independent smart-apparel businesses in the market, giving her a working view of what the category can and cannot support commercially. She brings a fashion designer’s instinct to a hardware conversation. Her starting question is not what the sensor can do, but what the wearer will accept on their body, which reframes most internal innovation debates about wearables. She has been recognised by Fast Company’s Most Creative People in Business and Business Insider’s 30 Most Important Women Under 30 in Tech, giving her credibility in both the technology and the design communities that organisations are trying to bridge. Biography highlights Founder, CEO and Creative Director of Wearable X, headquartered in New York with operations in Sydney. Creator of Nadi X, smart yoga apparel with embedded accelerometers and haptic feedback for posture correction. Designed the Fan Jersey haptic fan-engagement garment associated with Super Bowl 50, and the Foxtel Alert Shirt. Named to Fast Company’s 100 Most Creative People in Business and Business Insider’s 30 Most Important Women Under 30 in Tech. Exhibited at the Venice Biennale and the Limits of Humanity exhibition at the Musée de l’Homme, Paris (2021). Keynote speaker at The New Yorker TechFest, Fortune’s Most Powerful Women, Cannes Lions, Wired Retail UK and Wearable Technologies Conference. Biography Wearable computing has spent a decade trapped in the wrist. The watch became the default form factor because it was the easiest place to put a screen, not because it was the most useful place to put a sensor. Wearable X was built on the opposite premise: the garment itself is the device, and the body is where the interface actually lives. That premise has produced shipped products. Nadi X yoga apparel uses accelerometers and haptic modules sewn into the fabric to nudge the hip, knee and ankle into alignment during practice, with no phone in the user’s eyeline. The Fan Jersey, shown around Super Bowl 50, translated live game data into physical sensation on the wearer’s torso. Both products started from the wearer’s experience and worked backwards into the engineering, an order of operations that most hardware companies do not follow. The professional grounding behind that approach is design, not computer science. Whitehouse trained at the Whitehouse Institute of Design in Australia and studied Fashion as Art at Accademia Italiana in Florence before founding Wearable Experiments in 2013, later renamed Wearable X. She has been named to Fast Company’s 100 Most Creative People in Business and Business Insider’s 30 Most Important Women Under 30 in Tech, and her work has been shown at the Venice Biennale and the Musée de l’Homme in Paris. For leadership teams thinking about what comes after the smartphone, the most useful thing she brings is a working answer to a specific question: what does it take to make a piece of technology that a person will actually put on their body every day. That answer involves apparel, hardware, software and behavioural design at the same time, and very few operators have shipped against all four constraints at once. Key speaking topics Wearable technology and smart apparel Haptic feedback and ambient computing Fashion technology and consumer hardware Design-led product development Women founders in deep tech The future of human computer interaction Ideal for Chief product officers, CTOs and innovation leads at consumer goods, apparel, sportswear and consumer electronics businesses Corporate innovation and R&D teams exploring wearable, haptic or sensor-based product categories Investors and accelerator audiences focused on hardware, fashion-tech or female-founded deep-tech ventures Senior creative and design leadership inside organisations bringing physical and digital products closer together Audience outcomes A clearer picture of where wearable technology has stalled and where it is genuinely advancing beyond the wrist A working framework for thinking about the garment, not the device, as the next product surface A founder’s honest view of what it takes to commercialise hardware that crosses fashion and technology A more concrete sense of where haptics, sensors and ambient computing are likely to land inside the next consumer cycle

Why organisations work with Annemarie Steen A working method for adaptability rather than a talk about it. Her keynotes ask the room to practise the behaviours she names, so leadership teams leave with something they have already tried, not only heard Faculty credibility on two sides of the discipline: senior facilitator at THNK School of Creative Leadership in Amsterdam and award-winning MBA visiting lecturer at Estonian Business School on Creative and Playful Leadership A clear thesis on why composure and openness matter to commercial decisions, not as soft skills but as the conditions under which good judgement actually happens One of the few European speakers who can hold a serious leadership audience while running an interactive room, useful when a client wants a keynote that does not flatten into a lecture Biography highlights Owner of SteenTrain since 2009, a leadership development practice built around playful, applied-improvisation methods Founder of Play-Break, a concept for short recovery and creativity practices used inside teams and at events Senior facilitator at THNK School of Creative Leadership, Amsterdam Partner at The Core Story, a strategic narrative and storytelling consultancy Visiting lecturer in Creative and Playful Leadership at Estonian Business School for around nine years, awarded Best Visiting Lecturer for the MBA course TEDx speaker (Tallaght, Dublin, 2014, “What happens when you press PLAY”); client work has included the Netherlands Ministry of Defence, KPMG Estonia, the Estonian Employers Confederation, Vlerick Business School and Fontys Biography Most leadership teams know the language of agility and innovation. Far fewer have a working method for the behaviours those words refer to. Steen’s practice fills that gap. She treats playfulness as a discipline, not a mood, and trains senior groups in how to read a room, hold uncertainty without seizing up, and make a decision that is open to revision. The foundation is applied improvisation, taken seriously. At THNK School of Creative Leadership in Amsterdam, where she is a senior facilitator, the methods are used to develop founders and senior leaders running ventures in complex markets. At Estonian Business School, her course on Creative and Playful Leadership has run for around nine years on the MBA, and was awarded Best Visiting Lecturer. The work travels because it is built around behaviours that hold up under business pressure, not just classroom exercises. Her client list reflects that reach. The Netherlands Ministry of Defence, KPMG Estonia, the Estonian Employers Confederation, Vlerick Business School and Fontys have all used her with senior groups. A 2014 TEDx talk in Tallaght, “What happens when you press PLAY”, sets out the underlying argument: that organisations lose access to their own intelligence when they over-perform seriousness, and that recovering creative range is a leadership decision, not a perk. What clients tend to book her for is the combination of a keynote and a room that actually does something. Steen runs the talk as an interactive frame, so a leadership audience leaves having rehearsed presence, listening and response under mild pressure, rather than having taken notes about them. Key speaking topics Playful leadership and leading under uncertainty Applied improvisation for senior teams Creativity, innovation and design thinking in practice Storytelling for business and executive communication Presence, listening and connection at senior level Recovery, attention and team energy at work Ideal for Senior leadership offsites where the brief is to shift behaviour, not deliver information HR, learning and OD leads commissioning executive development on adaptability and creative range Conference organisers looking for an interactive keynote or moderator who can hold a serious leadership room Audience outcomes A direct experience of the behaviours that make a leadership team adaptable, not only a description of them Specific practices for presence, listening and response that can be used inside their own meetings A practical argument for why creative range is a commercial capability, not an HR theme Renewed attention to recovery and energy as inputs to senior decision-making

Why organisations work with Amanda Wakeley She has lived the complete founder’s arc – from a self-funded Chelsea launch in 1990 to international retail distribution, a £1 million buyback from investors in 2009 to reclaim creative control, and ultimately administration in 2021. That full sequence, spoken about with candour, is a business case study that cannot be manufactured. Her client roster – Diana, Princess of Wales, Queen Rania of Jordan, Meghan Markle, Beyoncé, and Michelle Obama among them – is a direct, unanswerable proof of premium brand positioning. It gives her authority to discuss luxury aspiration in terms no white paper or case study can match. She offers a rare dual perspective on founder-investor dynamics: the 2009 buyback and the 2021 administration are two distinct data points on what happens when a founder’s vision and commercial structures diverge. For boards and investors in consumer brands, this is unusually instructive. Three British Fashion Awards and an OBE for services to fashion provide independently verifiable validation of her standing – relevant where audiences need assurance that the speaker’s authority is recognised beyond self-promotion. Having rebuilt her professional identity through podcasting, broadcasting, and speaking after brand closure, she brings a credible and specific account of reinvention that resonates with executives navigating their own pivots – professional, organisational, or strategic. Biography highlights Founded her eponymous luxury womenswear label in 1990; built international distribution through Harvey Nichols, Harrods, and more than 50 retailers across Europe, America, and the Middle East Three-time winner, British Fashion Award for Glamour OBE, 2010, for services to the fashion industry Co-chair of Fashion Targets Breast Cancer since 1996; the campaign has raised more than £16 million for Breast Cancer Now Sky News commentator, live coverage of the 2018 royal wedding of Prince Harry and Meghan Markle Host of the Style DNA podcast (Apple Podcasts, Spotify, British Airways in-flight entertainment); 4.5 million listeners across its first four seasons, now in its ninth season Biography A luxury brand is only as durable as the proposition holding it together. Amanda Wakeley launched her womenswear label in 1990 with a £20,000 loan from her father, having taught herself design while working for a New York retailer. She built the business into a flagship in Mayfair and a presence across Harvey Nichols, Harrods, and more than 50 retailers spanning Europe, America, and the Middle East. Three British Fashion Awards and an OBE for services to fashion followed. Her clientele – Diana, Princess of Wales, Queen Rania of Jordan, Meghan Markle, Beyoncé, Michelle Obama – was itself an argument about what premium positioning can achieve. The business encountered every pressure a founder can face. Acquired by external investors in 2000, Wakeley fought to maintain creative control before buying the label back for £1 million in 2009. COVID-19 dismantled the occasion-wear market the brand depended on. In May 2021, the company went into administration; liquidation concluded in December 2023. Wakeley has spoken with unusual candour about that experience – what she got right, what she would change, and what it reveals about the relationship between a founder’s vision and the commercial structures built around it. Since then, she has rebuilt her platform through broadcasting and media. Her podcast, Style DNA, launched in 2022 and reached 4.5 million listeners within its first four seasons, securing a place on British Airways in-flight entertainment. She remains co-chair of Fashion Targets Breast Cancer, the campaign she helped found in 1996, which has raised more than £16 million for Breast Cancer Now. What organisations receive from Wakeley is something that cannot be taught through a framework: three decades of building a premium brand under real commercial conditions, the full weight of what it costs to maintain creative control, and a frank account of what happens when external forces overwhelm even a well-established brand identity. The reinvention that followed is part of the argument. Key speaking topics Luxury and premium brand building Founder-investor dynamics and creative control Entrepreneurship and self-funded growth Brand reinvention and recovery after setback Personal branding and creative identity Female entrepreneurship and leadership The evolution of the British fashion industry Ideal for Founders, entrepreneurs, and brand leaders in luxury, premium, or lifestyle sectors grappling with growth, investment, or identity decisions Senior marketing and commercial leaders where brand differentiation is a strategic priority Audiences at women’s leadership forums, female entrepreneurship conferences, and diversity summits Executive teams and boards in consumer brands navigating reinvention, restructuring, or recovery Audience outcomes A clearer understanding of the trade-off between scaling a brand and preserving the founding distinctiveness that gives it value First-hand perspective on founder-investor dynamics – the decision points Wakeley faced, what she did, and what she would do differently A specific, candid account of navigating business failure and professional reinvention, grounded in named decisions rather than generic resilience messaging Practical insight into how luxury positioning is built and maintained through choices about distribution, clientele, and product range An understanding of how personal identity and professional brand intersect, and how to manage that intersection deliberately under pressure