Creativity

Why organisations work with Chris Griffiths He brings a named, tested method. GRASP and the Solution Finder process, published across The Creative Thinking Handbook and GRASP The Solution, give teams a four-step route from problem to decision that can be run again without him in the room. He has built the tooling, not just the theory. OpenGenius turned the mind mapping method into Ayoa, a commercial platform used across Pfizer, the NHS, the European Commission and the State Bank of India, which gives his frameworks an operating record outside the keynote. He treats neurodiversity as a creative asset. Through the Inspire Genius Foundation and Ayoa’s neuroinclusive design, he connects creative thinking to the way neurodivergent minds actually work, giving leaders a practical angle on inclusion that is tied to output rather than compliance. He has run the playbook at scale. With Tony Buzan he built a global network of more than 1,000 licensed instructors operating inside Sony, the Ministry of Defence and the NHS, which is unusual evidence that his method transfers beyond the author. His work has been stress-tested in serious rooms. He facilitated a Nobel Laureate brainstorm at the Petra Nobel Conference convened by HM King Abdullah II of Jordan, and has coached senior teams at the European Commission. Biography highlights Founder and CEO of OpenGenius, the company behind the Ayoa mind mapping and productivity platform. Author of The Creative Thinking Handbook (Kogan Page), GRASP The Solution, and Mind Maps for Business (with Tony Buzan), with titles translated across more than 15 countries. Co-creator, with Tony Buzan, of the ThinkBuzan Licensed Instructor Course, a global network of more than 1,000 accredited mind mapping instructors. Founder of start-ups that have ranked in the Deloitte European Fast 50 and The Sunday Times Fast Track 100. Facilitator of a brainstorming session with Nobel Laureates at the Petra Nobel Conference, hosted by HM King Abdullah II of Jordan. Contributor and cited expert in Harvard Business Review, Forbes, Fast Company, BBC, The Telegraph and GQ. Biography Creativity inside most organisations is still treated as a talent rather than a process. Chris Griffiths has spent nearly three decades arguing the opposite, and building the books, frameworks and software to prove it. His published work sets out a specific method. The Creative Thinking Handbook, published by Kogan Page and now available in more than ten languages, lays out the Solution Finder model. GRASP The Solution distils a four-step process that teams can run on any live business problem. Mind Maps for Business, co-authored with Tony Buzan, remains a standard text on applied visual thinking. The frameworks have a commercial track record attached. As founder and CEO of OpenGenius, he turned the method into Ayoa, a mind mapping and productivity platform used inside Pfizer, the NHS, the European Commission and the State Bank of India. With Tony Buzan he built the ThinkBuzan Licensed Instructor Course into a network of over 1,000 accredited instructors operating inside Sony, the Ministry of Defence and the NHS, a rare piece of evidence that the method works without the author in the room. His businesses have ranked in the Deloitte European Fast 50 and The Sunday Times Fast Track 100. He has facilitated a Nobel Laureate brainstorm convened by HM King Abdullah II of Jordan at the Petra Nobel Conference, and through the Inspire Genius Foundation he funds young neurodivergent entrepreneurs, the group Ayoa’s neuroinclusive design was built around. Key speaking topics Applied creative thinking in business Systematic innovation and problem solving Mind mapping for leadership and strategy AI as a creative partner for human teams Productivity and focus for knowledge workers Neuroinclusive approaches to innovation Entrepreneurship and venture building Ideal for CEOs, founders and senior leadership teams who want a shared method for problem solving across the executive group. Chief Innovation Officers, Heads of Strategy and transformation leads tasked with making innovation repeatable rather than episodic. L&D and People leaders building creative-thinking capability and neuroinclusive practice across the workforce. R&D, product and commercial teams preparing for a specific planning cycle, offsite or innovation sprint. Audience outcomes A named four-step process (GRASP) that leaders can apply to a live business problem the day after the session. A working grasp of the Solution Finder model from The Creative Thinking Handbook and how to run it with a team. A practical introduction to mind mapping as a decision tool, not a sticky-note exercise. A view of where AI fits alongside human creativity, drawn from the design choices inside Ayoa. A clearer read on how neurodivergent thinkers contribute to creative output and how to design sessions that use that.

Why organisations work with George Nagle He built his innovation method inside oil and gas water chemistry, one of the most conservative industrial sectors there is, and used it to launch 19 products in 14 months across a portfolio worth more than $352 million. His Breakthrough Thinking series gives leadership teams a named, codified methodology to use after the keynote, not a set of slogans to remember. He is a certified FORTH method instructor with black and green belt credentials in Innovation and Growth Systems, Green Belt for Growth, and Value Innovations. The toolset is academically accredited, not invented for the stage. He has applied the same approach across more than 24 industries, which makes him a credible voice for boards and executive teams that want innovation discipline transferred into their context, not borrowed from a single sector. Biography highlights Former global executive and strategy lead at a multi-billion-dollar industrial services company, with portfolio responsibility above $352 million. Launched 19 products in 14 months in the oil and gas water chemistry sector. Founder of The Ideation Emporium of Creativity, LLC, and author of the Breakthrough Thinking series. MS in Biology and MBA in Marketing and Management from Duquesne University; BS in Biology with honours from the University of Pittsburgh. Certified online instructor in the FORTH method; black belt and multiple green belt certifications in academically accredited innovation systems. Published interviews with Authority Magazine on communication, attention, and creative habits. Biography Innovation in heavy industry is hard for a reason. The cultures are engineered for safety, repeatability, and risk avoidance, which are exactly the traits that make new ideas die quietly in a meeting. George Nagle spent his executive career inside that environment, in oil and gas water chemistry, and built a method to move past it. As a global executive, he carried a portfolio of more than $352 million and led the launch of 19 products in 14 months in a sector where most launches take years. That operating record sits behind everything else he does. He went on to found The Ideation Emporium of Creativity, codifying the approach into the Breakthrough Thinking series, including “The Five Letter F Word”, “Miserable At Work? Why? You Don’t Have To Be”, and “How Are Kids Innovating Faster Than You?”. His credentials are unusual for an innovation speaker. He holds an MS in Biology and an MBA from Duquesne University, a BS in Biology with honours from the University of Pittsburgh, and academically accredited certifications in Innovation and Growth Systems, Green Belt for Growth, and Value Innovations. He is also a certified FORTH method instructor. The toolkit is borrowed, tested, and labelled, not improvised. What distinguishes him is the breadth of application: more than 24 industries have used the same set of ideation tools, from industrial chemistry to consumer-facing services. For leadership teams that want innovation treated as a managed discipline rather than a creative-culture initiative, that record makes him a practical voice. Key speaking topics Innovation as a managed discipline Creative ideation and the FORTH method Commercial product launch under operating constraint Strategy communication across organisational levels Breakthrough Thinking methodology Workplace engagement and creative culture Ideal for Chief innovation officers, R&D leaders, and product portfolio executives looking to convert pilots into shipped revenue CEOs and executive teams in mature, process-heavy industries trying to install repeatable ideation Strategy and transformation leads responsible for cross-functional innovation programmes Senior HR and culture leaders pairing innovation capability with employee engagement work Audience outcomes A named, repeatable ideation method audiences can put into a project the next week A clearer view of why innovation efforts stall in conservative organisations and which mechanisms unblock them Specific tools for separating real strategic priorities from organisational noise Practical examples of how a structured innovation cadence produced 19 product launches in 14 months Language for connecting creativity, engagement, and commercial outcomes in a single business case

Why organisations work with Ruth Hinks She is the first woman to win UK Chocolate Masters and produced the highest UK finish on record at the World Chocolate Masters final in Paris, a credential that lands in any room. She has built and run Cocoa Black since 2008 across retail, production, cafe, and a chocolate and pastry school, giving her a working operator’s view of a specialist food business rather than a theory of one. She brings hands-on culinary content to client hospitality and product launches, which most keynote speakers cannot offer. Her career has run from Head Pastry Chef at the Windsor Hotel in Melbourne and the Sheraton Grand Hotel Edinburgh to international competition and television, giving her credibility across hospitality, retail, and broadcast settings. Biography highlights First woman to win UK Chocolate Masters, 2012. Top-five finish at the World Chocolate Masters final in Paris, 2013, the highest UK result recorded at the time. Founder of Cocoa Black, Peebles, established 2008; chocolate and pastry school opened by HRH Prince Edward in 2016. Former Head Pastry Chef at the Windsor Hotel, Melbourne and the Sheraton Grand Hotel Edinburgh. Named Australian Pastry Chef of the Year early in her Melbourne career. Expert judge, BBC Two’s The Hairy Bikers’ Chocolate Challenge; featured in Netflix’s Extreme Chocolate Makers. Biography Cocoa Black opened in Peebles in 2008. From a single Scottish border town it has grown into a chocolate and patisserie business that runs retail, production, a cafe, and a school, with international competition credibility behind it. The founder has held every line in the operation. Ruth Hinks made her name in competition before the business expanded. In 2012 she became the first woman to win UK Chocolate Masters. A year later she finished in the top five at the World Chocolate Masters final in Paris, the strongest UK result on record at that time. The result put a small Peebles operation on the international map for the craft. Her hospitality grounding came earlier. She was named Australian Pastry Chef of the Year in Melbourne, where she ran the pastry kitchen at the 5-star Windsor Hotel, then moved to head the pastry section at the Sheraton Grand Hotel Edinburgh. She trained with Cacao Barry and studied under Albert Roux, technical roots that show up in Cocoa Black’s product range and in the school’s curriculum. The Pastry School in Peebles was opened by HRH Prince Edward in 2016. Hinks has appeared as expert judge on BBC Two’s The Hairy Bikers’ Chocolate Challenge and produced a chocolate showpiece for Chatsworth House in Netflix’s Extreme Chocolate Makers, work that has put a specialist craft business in front of a far larger audience than the trade alone. Key speaking topics Building a specialist food and drink brand Entrepreneurship in craft-led businesses Competition standards in chocolate and patisserie Hospitality leadership in 5-star kitchens Product innovation and chocolate development Skills development and culinary education Women in elite culinary competition Ideal for Food and beverage industry conferences and supplier events Hospitality leadership teams and luxury hotel groups Corporate client hospitality, gala dinners, and product launches that benefit from craft content alongside a keynote Founder and entrepreneur audiences in specialist consumer businesses Audience outcomes A close-range view of what international competition standards demand of a craft operator. A founder’s account of building a specialist food business across retail, production, and education from a small town base. Specific examples of how product, brand, and training can sit inside a single small business. Hospitality and kitchen leadership lessons drawn from 5-star pastry roles.

Why organisations work with Peter York He named and codified a market segment that became a global reference point. Co-authoring The Official Sloane Ranger Handbook gave brands a working language for tribal segmentation that is still in use forty years later. He has run the brand-rehabilitation playbook on the actual problem, not the conference version of it. SRU clients have included Dunhill, Coutts & Co, Tiffany, Mont Blanc, Liberty, Jaeger, The Economist and The Financial Times. He moves between editorial authority and consulting authority in a way few speakers can. Harpers & Queen, Management Today and GQ on one side; ICI, Unilever, Marks & Spencer, BAT and WH Smith on the other. He carries a long memory of how consumer culture actually shifts. Two BBC2 series on style and the 1980s, Peter York’s Hipster Handbook, and Dictators’ Homes are the visible output of a thirty-year archive of trend reading. Biography highlights Co-author, The Official Sloane Ranger Handbook (with Ann Barr); author of Style Wars, Peter York’s Eighties, and Dictators’ Homes. Co-founder, SRU Ltd, and architect of the SRU Group of nine specialist consultancies; clients have included ICI, Unilever, Marks & Spencer, BAT, Clarks, Allied Dunbar, Thorn EMI, WH Smith and Ladbroke. Style Editor at Harpers & Queen for ten years; columnist at The Independent on Sunday, GQ and Management Today. Brand and positioning advisor to Dunhill, Coutts & Co, Tiffany, Mont Blanc, Liberty, Jaeger, The Economist, The Financial Times, Channel 4, the BBC and UK Government clients. Visiting Professor, University of the Arts London; President of The Media Society. Broadcaster: two BBC2 series on style and the 1980s; Peter York’s Hipster Handbook (BBC4, 2016); The Rise and Fall of the Adman; regular contributor to BBC Newsnight. Biography Most marketing teams describe their customers in language that was already a decade old when they wrote the deck. The Sloane Ranger arrived in Harpers & Queen in 1975 and in The Official Sloane Ranger Handbook in 1982 because Peter York and Ann Barr were watching the same people the rest of the industry was missing. The book sold in millions and became a working reference for any brand trying to talk to a tribe rather than a demographic. That instinct hardened into a consulting practice. With Lord Stevenson, York co-founded SRU Ltd and built it into a group of nine specialist agencies through the 1980s, working on brand positioning, repositioning and what York calls brand rehabilitation for ICI, Unilever, Marks & Spencer, BAT, Thorn EMI, WH Smith and Ladbroke. The luxury and editorial side of the practice ran in parallel: Dunhill, Coutts & Co, Tiffany, Mont Blanc, Liberty, Jaeger, The Economist and The Financial Times. The writing kept pace with the consulting. Style Wars, Peter York’s Eighties, Dictators’ Homes and roughly eleven books in total, alongside columns at The Independent on Sunday, GQ and Management Today, and a long second life on screen with two BBC2 series on style and the 1980s, Peter York’s Hipster Handbook on BBC4, and the documentary The Rise and Fall of the Adman. He is a Visiting Professor at the University of the Arts London and President of The Media Society. For a senior brand or marketing team, the value is specific. York can sit across pricing, positioning and reputation work and tell a board what their customers are about to want, in language that does not sound like a trend report. He has been doing it on the same client list, in print and on screen, for forty years. Key speaking topics Brand strategy and brand rehabilitation Luxury markets and high-end consumer behaviour Consumer tribes, segmentation and cultural identity Marketing communications and positioning Cultural change and creative industries Reputation and corporate communications Ideal for CMOs, brand directors and marketing leadership teams running repositioning or rehabilitation work Boards of luxury, premium and heritage brands managing relevance under generational change Senior teams in retail, financial services and media translating cultural shifts into commercial decisions Communications and reputation leads working on category narrative Audience outcomes A sharper read on the cultural drivers behind shifts the data is only beginning to show A working language for tribes and segments that goes beyond demographic categories Specific examples of brand rehabilitation drawn from named luxury and heritage clients A frame for separating real positioning problems from surface communications problems

Why organisations work with Brian Keating His argument about incentive systems is not borrowed from management theory. He conceived a Nobel-contending experiment, experienced a public retraction, served as a Nobel nominator, and co-founded the Simons Observatory: a $100M project involving 380+ scientists across 40+ institutions. The authority is operational. Losing the Nobel Prize (W.W. Norton, 2018) makes a specific structural case that endorsers including Brian Greene and reviewers in Nature, Science, and Scientific American have engaged with seriously: the systems organisations use to reward individuals actively prevent the inclusive, rigorous, collaborative work that produces real discovery. Into the Impossible (2021) draws from first-person conversations with 11 Nobel laureates to identify the specific mental habits (disciplined curiosity, tolerance for failure, sustained collaboration), that distinguish people who achieve genuine breakthroughs from those who optimise for recognition. He gives boards and senior leaders a precise structural vocabulary for why innovation programmes underperform: not insufficient ambition or budget, but reward architecture that was never designed for collaborative, long-horizon work. As co-director of the Arthur C. Clarke Center for the Human Imagination at UC San Diego, he bridges frontier scientific thinking and the broader question of how organisations cultivate the conditions for original thought. Biography highlights Chancellor’s Distinguished Professor of Physics, Center for Astrophysics & Space Sciences, University of California San Diego Principal Investigator and co-founder, Simons Observatory – a four-telescope array in Chile’s Atacama Desert involving 380+ scientists and engineers from 40+ institutions, with approximately $100M in funding raised Inventor of the BICEP (Background Imaging of Cosmic Extragalactic Polarization) telescope; co-leads the POLARBEAR2 and Simons Array experiments Author of Losing the Nobel Prize (W.W. Norton, 2018), reviewed in Nature, Science, and Scientific American, and endorsed by theoretical physicist Brian Greene Author of Into the Impossible (2021) and Focus Like a Nobel Prize Winner (2025), drawing on first-person interviews with Nobel laureates across physics, economics, and beyond U.S. Presidential Early Career Award for Scientists and Engineers; Fellow of the American Physical Society; Buchalter Cosmology Prize; 2022 Legend of Flight, International Air & Space Hall of Fame Host of the Into the Impossible podcast – long-form conversations with Nobel laureates, scientists, and technologists – with more than 200,000 subscribers Biography Organisations that fund innovation but reward speed tend to get neither. The dynamic is structural, not cultural: when recognition flows to individuals who move fast and announce loudly, the slow, rigorous, collaborative work that genuine breakthroughs require becomes a career liability. Brian Keating has spent more than two decades inside that tension. Not observing it from the outside, but navigating it at the frontier of experimental cosmology. Keating is the Chancellor’s Distinguished Professor of Physics at the University of California San Diego and Principal Investigator of the Simons Observatory, a four-telescope array in Chile’s Atacama Desert that he co-founded in 2016. The project grew to involve more than 380 scientists and engineers from over 40 institutions, with Keating raising approximately $100 million in funding from the Simons Foundation. Keating teaches undergraduate quantum mechanics at UC San Diego in the same weeks he records long-form conversations with Nobel laureates on the Into the Impossible podcast. Guests have included Roger Penrose, Frank Wilczek, Sara Seager, and Andrei Linde. Active experimental research alongside sustained engagement with the field’s most consequential thinkers is the working basis from which he addresses two questions senior audiences are now asking him directly: what AI does to the scientific method, and what is happening to the research university as a credentialing and funding institution. Managing that collaboration across disciplines, institutions, competitive pressures, and high-stakes scientific uncertainty is the practical foundation on which his speeches rest. That argument appears explicitly in Losing the Nobel Prize (W.W. Norton, 2018). Keating, who conceived the original BICEP telescope and was closely involved in the BICEP2 collaboration whose findings made global headlines before being retracted, uses the experience to make a case that extends well beyond physics: the Nobel Prize, as structured, rewards individual speed and competition while punishing the inclusive, methodical, collaborative work that real discoveries require. Reviewed in Nature, Science, and Scientific American, and endorsed by physicist Brian Greene, the book gives senior audiences a precise structural vocabulary for a problem most organisations recognise but struggle to name. The follow-up volumes, Into the Impossible (2021) and Focus Like a Nobel Prize Winner (2025), draw on first-person interviews with Nobel laureates across physics and economics to identify the working habits that distinguish genuine breakthrough thinkers from those who optimise for recognition. Keating is also co-director of the Arthur C. Clarke Center for the Human Imagination at UC San Diego, a recipient of the U.S. Presidential Early Career Award for Scientists and Engineers, a Fellow of the American Physical Society, and a 2022 Legend of Flight inductee at the International Air & Space Hall of Fame. His podcast, also titled Into the Impossible, has reached more than 200,000 subscribers and has hosted over 11 Nobel Prize winners. Key speaking topics Incentive systems, innovation culture, and the structural conditions for breakthrough Large-scale scientific collaboration and high-stakes research leadership AI and the future of scientific discovery, peer review, and the research workflow The structural future of higher education and the research university Cosmology, the cosmic microwave background, and the science of the early universe The culture of ambition and discovery in high-performance environments Failure, resilience, and the creative habits of exceptional thinkers The future of curiosity-driven research in an era of AI and data Ideal for Chief Innovation Officers, R&D leaders, and boards wrestling with why innovation programmes underdeliver Senior executive teams in science- and technology-intensive industries (pharma, aerospace, deep tech, energy) where collaboration at scale is a strategic challenge University presidents, provosts, and trustee boards addressing the AI-driven restructuring of higher education and the legitimacy questions facing research institutions Foundations, philanthropic funders of science, and policy bodies designing the next generation of research grants, prizes, and incentive structures Audience outcomes A clear structural diagnosis of why incentive systems that reward individual speed and visibility tend to suppress the collaborative, rigorous work that genuine breakthroughs require Practical examples – drawn from one of the most ambitious scientific projects of the past decade – of how large, distributed collaborations can be designed and sustained under uncertainty A set of mental habits and working practices, sourced from conversations with Nobel laureates, that distinguish breakthrough thinkers from those who optimise for recognition A more precise vocabulary for discussing innovation culture with boards and leadership teams – one grounded in evidence, not aspiration Perspective on how organisational ambition can be redirected from visible short-term wins toward the patient, inclusive work that produces durable results

Why organisations work with Leee John He carries the weight of a verifiable cultural archive. The Flashback documentary alone represents over a decade of original interviews with figures including Labi Siffre, Billy Ocean and Pauline Black, giving inclusion conversations a body of named, recorded testimony rather than slogans. His authority on Black British contribution is built on lived participation. He fronted one of the defining British soul acts of the 1980s, which lets him talk about representation, visibility and creative gatekeeping from inside the room rather than the academy. He moves an audience emotionally. A career built on falsetto vocal performance and stage presence translates into keynote energy that DEI sessions, gala dinners and cultural-anniversary moments often lack. His humanitarian work is concrete, not decorative. As an ambassador for SOS Children’s Villages he has campaigned annually for World Orphan Week and was recognised with a Humanitarian award in France, which gives credibility on purpose-led brand and CSR programmes. He brings a reinvention story senior audiences recognise. Singer to producer to documentary director to charity ambassador is a useful proof point for any room thinking about second-act careers, creative longevity or staying commercially relevant across generational shifts in taste. Biography highlights Founding member and lead singer of Imagination, the British soul/funk trio with three UK top 10 singles, including “Just an Illusion” (UK No. 2, 1982). Imagination earned four platinum discs, nine gold discs and over a dozen silver discs between 1981 and 1983. Director of Flashback: The History of UK Black Music, an independent documentary featuring 80+ interviews across jazz, soul, funk, reggae, ska and 2-tone. Ambassador for SOS Children’s Villages and recipient of a Humanitarian award in France for charity work; also holds a UK Lifetime Achievement award. Released the jazz album Feel My Soul on Candid Records in 2005; later solo album Retropia reached No. 1 on UK Soul and UK Reggae charts. Trained at the Anna Scher Theatre School; appeared in the 1983 Doctor Who serial Enlightenment, and went on to host and produce television including ITV’s Night Network strand Leee’s Place. Biography The history of British Black music is mostly told in fragments. Leee John has spent more than a decade pulling those fragments into a single record, with over 80 filmed interviews across jazz, soul, funk, reggae, ska and 2-tone now sitting inside Flashback: The History of UK Black Music. Subjects include Labi Siffre, Billy Ocean, Jaki Graham, Pauline Black and Neville Staple. Before that work, he was the front of Imagination, the British soul/funk trio whose 1982 single “Just an Illusion” reached No. 2 in the UK and No. 1 in Spain. Imagination earned four platinum discs and nine gold discs in a two-year run between 1981 and 1983, which places him inside the small group of Black British artists who broke into mainstream European pop charts in that era. That career is the substance behind his keynote work on inclusion, identity and creative reinvention. He talks about gatekeeping, visibility and longevity from someone who has been on both sides of them, and he extends the same argument into philanthropy as an ambassador for SOS Children’s Villages, where his campaigning was recognised with a Humanitarian award in France. The reinvention thread runs through everything: lead singer, jazz recording artist on Candid Records, film and television producer, documentary director, charity ambassador. Flashback is the current centre of gravity, and it is the body of work that gives a contemporary inclusion conversation a name, a face and a primary source. Key speaking topics Diversity, equity and inclusion Cultural identity and Black British heritage Creative resilience and career reinvention Storytelling and oral history Music, media and representation Purpose, philanthropy and brand Motivation and inspiration Ideal for DEI and ERG leadership programmes seeking a culturally substantive keynote presence rather than a policy-led speaker. CSR, purpose and brand teams marking heritage moments such as Black History Month, World Orphan Week or cultural-anniversary launches. Senior audiences in media, music, entertainment and creative industries debating representation, longevity and the economics of Black British creative output. Conference organisers wanting a closing keynote that combines testimony, performance presence and emotional lift. Audience outcomes A clearer mental map of British Black music history and why it underwrites contemporary conversations about representation. A worked example of creative reinvention across four decades, useful for anyone thinking about second-act careers and staying relevant. A felt understanding of why inclusion is a question of belonging and visibility, not compliance language. Direct exposure to a cultural archive most rooms have never heard, drawn from the Flashback documentary interviews. An emotional close, often involving live vocal performance, that lifts the room rather than ending on a slide.

Why organisations work with Kudzi Chikumbu He built TikTok’s creator marketing, education, and community functions from a small U.S. team into a global operation, so he speaks from inside the engine room rather than from the outside as a commentator. He teaches the operating logic of authenticity as a brand strategy, not as a values statement, with a specific framework brands can apply to product launches, executive presence, and creator partnerships. He carries dual credibility: a senior platform operator who has also built a personal creator brand (Sir Candle Man) at meaningful scale, with coverage in The Hollywood Reporter, WWD and The Economist. His perspective on diversity and representation is grounded in what actually moves engagement and trust on platform, which makes it usable for CMOs who need substance rather than signalling. He now teaches at Stanford Graduate School of Business, which gives a structured curriculum behind what could otherwise be presented as anecdote. Biography highlights Former Global Head of Creator Marketing at TikTok; longest-serving member of TikTok’s U.S. team. MBA, Stanford Graduate School of Business; current faculty at Stanford GSB. Began career as an accountant and management consultant at Deloitte. Author, Let It Burn: Illuminate Your Life with Candles & Fragrance (Chronicle Books). Creator of Sir Candle Man, featured in The Hollywood Reporter, WWD, NY Mag, The Economist, and on The Rachael Ray Show. Fortune 40 Under 40, The Hollywood Reporter Next Gen 35 Under 35, Variety’s Hollywood’s New Leaders, AdWeek Experiential Executive of the Year, ADCOLOR Innovator Award. Biography The shift in marketing power from media buyers to creators happened faster than most brand teams adjusted. The companies that responded well treated creators as an operating channel with its own logic. The ones that didn’t treated TikTok like a new ad placement and underperformed on both reach and reputation. Kudzi Chikumbu spent the years that defined that transition inside TikTok, where he built the creator marketing, education, partnerships and community functions as the platform scaled from new entrant to global infrastructure. He was the longest-serving member of TikTok’s U.S. team and rose to Global Head of Creator Marketing, working at the point where brand strategy, platform mechanics, and creator economics meet. His operating thesis is that authenticity functions as a commercial system, not a value statement. Audiences pay attention when a brand or executive shows up with a specific point of view, a clear identity, and a willingness to be legible as a person or a culture. He has tested that thesis on himself: as Sir Candle Man, he built a luxury fragrance creator brand recognised by The Hollywood Reporter, WWD, The Economist, and Chronicle Books, which published his book Let It Burn. He now teaches at Stanford Graduate School of Business, the same institution where he earned his MBA after starting his career at Deloitte. The combination of platform operator, working creator, and faculty member is unusual, and gives him a vocabulary that translates between marketing teams, executive sponsors, and the creator partners they are trying to work with. Key speaking topics Creator marketing and partnerships Brand authenticity as a commercial discipline Niche communities and audience strategy The future of social platforms and digital content Diversity and representation in consumer brands Personal brand and executive presence online Career pivots and reputation strategy Ideal for CMOs, brand directors and marketing leadership teams rebuilding their creator and platform strategy Communications and corporate affairs leaders preparing executives for visible digital presence Consumer brand, retail and lifestyle businesses where culture and creator influence drive purchase DEI, talent and culture leaders working on representation as a commercial, not symbolic, lever Audience outcomes A clearer model of how creator partnerships actually create commercial value, beyond reach metrics Specific tests for whether a brand’s content is platform-native or simply repurposed advertising A practical view of what authenticity means in marketing decisions, from product to executive voice Sharper understanding of how niche communities convert into durable audience relationships Renewed perspective on personal brand and online presence for senior leaders and emerging executives

Why organisations work with Kim Davis Live broadcast experience that translates directly into stage presence: she presents The Travel Show on BBC News and writes regularly for CNN Travel, CNN Underscored and The Telegraph, so a panel or conference plenary in her hands feels editorially produced rather than improvised. A working marketer’s view of communication, not a theorist’s. Sarsaparilla, the consultancy she founded after moving from New York to London in 2004, operates inside campaigns, brand work and go-to-market decisions for commercial clients. Range across the unlovable formats. After-dinner, awards-night emcee, panel moderation, fireside interview and keynote, performed without the tonal mismatch that normally appears when speakers cross between them. A keynote thesis on arts-led achievement, given on the TEDxLukelyBrook stage in 2022, that gives leadership and culture audiences a route into creativity without the usual self-help register. Biography highlights Presenter, The Travel Show on BBC News. Contributing writer, CNN Travel, CNN Underscored and The Telegraph. Founder and CEO, Sarsaparilla Marketing, London. TEDxLukelyBrook speaker, “How The Arts Can Help You Achieve Anything”, 2022. New York native, London-based for over two decades; works across UK, US and EU markets. Stage and broadcast credits include Carnegie Hall, the O2 Arena and the TED platform (per speaker representation). Biography A live audience makes decisions about a speaker inside the first sentence. Davis was trained for that. Her day job is presenting The Travel Show on BBC News and writing for CNN Travel, CNN Underscored and The Telegraph, work that depends on getting a viewer or reader to lean in before a single fact has been delivered. That broadcast craft is what organisations are buying when they put her on stage. As a host and moderator she structures conversations the way an editor structures a segment: a clear thread, time discipline, and the ability to draw a usable answer out of an executive who would otherwise read from notes. The substantive content sits behind that. In 2004 she moved from New York to London and founded Sarsaparilla, a marketing and communications consultancy that runs campaign, brand and go-to-market work for commercial clients. Her keynote material draws from this practice and from her own performing background, including the TEDxLukelyBrook talk on arts and achievement she delivered in 2022. The combination is unusual. Most marketing speakers cannot present. Most broadcasters cannot speak credibly about commercial growth. Davis is booked when an event needs both in the same person. Key speaking topics Hosting, moderation and emcee craft Media and broadcast communication for executives Marketing and brand building Customer and audience engagement Arts-led approaches to creativity and achievement Female leadership in media, business and culture After-dinner speaking and awards-night presenting Ideal for CMOs, brand directors and marketing leadership teams looking for a working practitioner rather than a marketing academic Conference organisers and internal event leads who need a host or moderator with broadcast credibility Awards nights, gala dinners and customer events that need a confident emcee with editorial range Leadership and culture programmes wanting a session on creativity, communication and presence Audience outcomes A clearer view of how a journalist structures a story, and how to apply that discipline to a board narrative or all-hands talk Specific techniques drawn from broadcast and stage performance for holding attention in high-stakes settings A working framework for using arts and creative practice as a tool for executive communication For events: a tightly run room, a coherent through-line across sessions, and interviews that produce usable quotes rather than safe ones

Why organisations work with Les Binet The 60:40 brand-to-activation framework he co-developed with Peter Field is the most cited effectiveness benchmark in UK marketing strategy. Organisations use it to build a defensible, evidence-based case for long-term brand investment to boards focused on quarterly ROI. His analysis of the IPA Effectiveness Databank covers more than 1,000 case studies across 700 brands, 83 sectors and over three decades of commercial data. No comparable longitudinal evidence base for marketing investment decisions exists in published form. The Share of Search metric he developed gives organisations a free, predictive tool for tracking brand health and anticipating market share movements, validated across automotive, energy and handset categories using publicly available Google Trends data. Research he presented at the 2025 IPA Effectiveness Conference showed that marketing budget is eight times more important than ROI in driving effectiveness. Most CMOs surveyed believed the opposite – a gap his work directly addresses. His grounding in Physics, Artificial Intelligence research and LSE econometrics makes him one of the few voices in effectiveness who can construct, interrogate and critique the statistical models organisations use to evaluate their own campaigns. Biography highlights Co-author of The Long and the Short of It (IPA, 2013) and four further IPA effectiveness reports; has contributed to more IPA Effectiveness Awards papers than any other individual (per the Advertising Association) Former Group Head of Effectiveness at adam&eveDDB; joined BMP account planning in 1987 and remained across all iterations of the agency for more than three decades Recipient of the IPA President’s Medal (2014), the highest honour the UK advertising industry can award Elected IPA Honorary Fellow (2004); Convener of Judges, IPA Effectiveness Awards (2005) Board Advisor, Journal of Advertising Research; named in Campaign Magazine’s “40 over 40” (2023) MA Physics, Oxford; MPhil Artificial Intelligence, Edinburgh; postgraduate Economics (Birkbeck) and Econometrics (LSE) Biography The Long and the Short of It, published by the IPA in 2013, is one of the most-cited effectiveness documents in marketing. Its co-author, Les Binet, spent three decades at adam&eveDDB building the evidence that most organisations structure their marketing investment around the wrong metrics. The research drew on 996 advertising effectiveness case studies across 700 brands, 83 sectors and more than 30 years of IPA Databank data. Its central finding of the “60:40 heuristic” recommended that most consumer brands allocate roughly 60% of marketing budget to brand building and 40% to short-term activation. The report has since been cited in over 70 academic publications and referenced across multiple languages. Binet’s subsequent work has continued to extend the evidence base. The Share of Search metric he developed gives organisations a free, predictive tool for tracking brand health using Google Trends data, validated across automotive, energy and handset categories. At the 2025 IPA Effectiveness Conference, he presented research with Medialab showing that budget is eight times more important than ROI in driving marketing effectiveness. Most CMOs surveyed believed the opposite. He read Physics at Oxford and completed an MPhil in Artificial Intelligence at Edinburgh, later adding postgraduate study in Economics at Birkbeck and Econometrics at the LSE. Elected an IPA Honorary Fellow in 2004, he received the IPA President’s Medal in 2014. He serves as a Board Advisor to the Journal of Advertising Research and consults independently through Binet Consulting. Key speaking topics Marketing effectiveness measurement Brand building versus short-term activation The 60:40 investment framework Share of Search and brand demand indicators Econometrics and advertising evaluation Media effectiveness in digital environments Evidence-based marketing investment strategy Ideal for CMOs and senior marketing leaders making significant media and brand investment decisions CFOs and finance functions reviewing marketing accountability and budget allocation Boards and executive teams evaluating the commercial return on advertising investment Strategy, planning and insight functions in organisations with major advertising spend Audience outcomes A clear, evidence-grounded framework for distinguishing short-term ROI from long-term profit growth, and why the difference matters to boards Practical understanding of the 60:40 brand-to-activation heuristic and how to adapt it by sector, brand maturity and business context A working introduction to Share of Search as a predictive brand health indicator, applicable without specialist tools or budget A stronger internal case for protecting brand investment in organisations under pressure to demonstrate immediate measurable returns Familiarity with the specific effectiveness patterns – reach, share of voice, emotional advertising – that the IPA data consistently identifies as drivers of commercial results

Why organisations work with James Taylor A named, published model. The Eight Ps of SuperCreativity (Purpose, Personality, Practice, People, Process, Place, Product, Persuasion) gives leadership teams a common language for a problem most companies still discuss in abstractions. Field-tested with the buyers he is pitching to. Apple, Cisco, Deloitte, EY, Visa, IBM, McDonald’s, Sony and Johnson and Johnson have used his work with their teams, so the credibility problem is solved before the conversation starts. Primary research, not curation. Through the SuperCreativity Podcast he has interviewed hundreds of founders, researchers and creative directors, which gives his keynotes specific stories that bureau-written talks on AI cannot match. A Fellow of the Royal Society of Arts with a TED talk on augmenting human creativity, which signals institutional seriousness for boards that want more than a futurist pitch. Works in partnership as The Ethical Futurists with Alison Burns when briefs require joint treatment of AI, sustainability and ethical business practice. Biography highlights Author, SuperCreativity: Accelerating Innovation in the Age of Artificial Intelligence (Sirmione Publishing, 2026). Fellow of the Royal Society of Arts (FRSA); MBA. TED speaker: SuperCreativity, Augmenting Human Creativity in the Age of AI. Host, SuperCreativity Podcast, featuring interviews with creative leaders, founders and AI researchers. Advisory and keynote client roster includes Apple, Cisco, Deloitte, EY, Visa, IBM, McDonald’s, Sony, Mercedes-Benz and Johnson and Johnson. Co-founder of The Ethical Futurists with Alison Burns, focused on sustainability, ethics and future of work. Biography The conversation in most boardrooms has moved on from whether to adopt AI to whether AI is producing anything genuinely new. Productivity gains are easier to claim than originality, and executives now want to understand what separates teams that use AI to compress existing work from teams that use it to generate ideas their competitors have not yet considered. That is the question Taylor has built his practice around. His book SuperCreativity, published by Sirmione Publishing in 2026, argues that the age of the lone genius is over and that creative advantage now belongs to leaders who can orchestrate collaboration between humans and machines. The Eight Ps framework at the centre of the book (Purpose, Personality, Practice, People, Process, Place, Product, Persuasion) is how he translates the argument into something a leadership team can act on. The evidence base is unusually direct. Through the SuperCreativity Podcast he has run long-form interviews with founders, researchers, and creative directors across Silicon Valley and beyond, building a library of primary material on how creative work is actually being done under AI conditions. That research feeds keynotes for Apple, Cisco, Deloitte, EY, Visa, IBM, McDonald’s, Sony, Mercedes-Benz and Johnson and Johnson. He is a Fellow of the Royal Society of Arts, holds an MBA, and has delivered a TED talk on augmenting human creativity in the age of AI. With Alison Burns he also runs The Ethical Futurists, a dedicated partnership for briefs that sit at the intersection of AI, sustainability and corporate ethics. Key speaking topics Human-AI creative collaboration Innovation capability and the Eight Ps of SuperCreativity Creative leadership in AI-enabled organisations Applied artificial intelligence for business teams Ethics and responsibility in AI adoption Future of work and creative skills Ideal for C-suite and board sessions weighing the strategic return on AI investment beyond productivity Chief Innovation Officers, CTOs and transformation leads responsible for integrating AI into existing teams Leadership offsites for creative, marketing, product and R and D functions Industry conferences on AI, innovation and the future of work Audience outcomes A shared framework, the Eight Ps of SuperCreativity, that leadership teams can carry back into their own planning A clearer view of where AI augments human judgement and where it dilutes it Specific examples of how large organisations are using AI to raise creative output, not just operational speed A starting position on the ethical questions that follow any serious AI rollout Prompts for how to redesign roles, teams and workflows around human-AI collaboration

Why organisations work with Kelly Hoppen She has run a creatively-led business across forty years of cycles, from private residential commissions to hotels, yachts, cruise ships and a direct-to-consumer product line, and can speak to the commercial trade-offs at each stage. Her Dragons’ Den seat on BBC Two gave her direct, public investor experience evaluating early-stage consumer brands, including portfolio names such as Skinny Tan and Reviveaphone. The “East meets West” design philosophy is a defined intellectual signature that has carried through books, product ranges and international commissions, demonstrating how a creative point of view translates into a brand asset. As chair of the GREAT Ambassadors’ group, she has represented British creative industries to overseas markets at a level few founders are asked to operate at. A CBE for services to the GREAT campaign and an MBE for services to interior design provide independent validation of contribution beyond the studio. Biography highlights CBE awarded in the 2020 Birthday Honours for services to the GREAT campaign; MBE awarded in the 2009 New Year Honours for services to interior design. Founder of Kelly Hoppen Interiors, with international projects including One Park Taipei, the Celebrity Edge cruise ship for Celebrity Cruises and LUX* Grand Gaube in Mauritius. Investor “Dragon” on BBC Two’s Dragons’ Den, series 11 and 12 (2013 to 2015). Author of multiple interior design books, beginning with “East Meets West: Global Design for Contemporary Interiors”. Winner of the Andrew Martin International Interior Designer of the Year Award (1996) and the European Woman of Achievement Award (2007). Chair of the GREAT Ambassadors’ group and ambassador for The Prince’s Trust. Biography A single kitchen, designed for a family friend, was the first commission. Kelly Hoppen had left school at sixteen. The business that grew from that job now spans private residences, yachts, jets, hotels, cruise ships and a direct-to-consumer product range, and trades on a name that has become its own design vocabulary. The creative argument is “East meets West”, set out in her first book and carried through more than a dozen titles since. It gave the studio a recognisable signature long before personal brands were a formal commercial category. The same instinct shaped the move into product, retail and licensing, where the discipline is no longer a single client but a coherent offer at scale. Public-market judgement followed. Hoppen sat as an investor on BBC Two’s Dragons’ Den across series 11 and 12, backing early-stage consumer companies including Skinny Tan and Reviveaphone, and speaking openly afterwards about which bets were working and which were not. That experience sits alongside four decades of running her own balance sheet. Recognition has come from outside the design world as well as inside it. An MBE for services to interior design in 2009, a CBE for services to the GREAT campaign in 2020, and the chair of the GREAT Ambassadors’ group, where she represents British creative industries to overseas markets and government counterparts. Key speaking topics Creative entrepreneurship and building a personal brand Design-led business and the commercial value of a distinctive aesthetic Women in business and founder resilience Investor judgement on early-stage consumer brands British creative industries and global market positioning Career reinvention across forty years of cycles Ideal for Founders and CEOs of design-led, consumer or lifestyle businesses considering brand expansion or licensing Senior marketing and brand leaders working on a defined creative signature Women’s leadership and founder networks across consumer industries Trade and government audiences focused on UK creative-industry exports Audience outcomes A working view of how a creative signature becomes a defensible brand asset, and the commercial decisions that protect or dilute it. Investor-side perspective on what makes an early-stage consumer brand fundable, drawn from public Dragons’ Den deals. Honest reflection on what forty years of running a name-led business teaches about cycles, partners and product extensions. A confident position on how British design and creative industries compete in international markets.

Why organisations work with Katie Derham Fifteen years anchoring national news at the BBC and ITV News, where she covered general elections, royal weddings and the wars in Afghanistan and Iraq. That live-broadcast discipline is what shows up on stage when a panel goes off script. A working economics background. She read Economics at Cambridge and started at BBC Radio 4’s Money Box, which is why finance and business clients book her over generalist presenters. A serious arts and culture credential. Face of the BBC Proms on television since 2010 and presenter of Radio 3’s In Tune, with the cultural literacy that comes with both. Author of The Classical Music Book for DK’s Big Ideas Simply Explained series, and a 2017 judge on the Women’s Prize for Fiction. The reading and editorial work behind those credits informs the way she prepares and questions. A name that travels. Strictly Come Dancing finalist, Classical Brit Awards host, household-recognisable, which matters when the brief is a high-profile awards ceremony or televised gala. Biography highlights Presenter, BBC Proms television coverage on BBC One and BBC Two since 2010. Presenter, In Tune on BBC Radio 3. Former Media and Arts Editor and lead newscaster, ITV News (1998 onwards), the youngest ITN newsreader since the broadcaster’s launch in 1955. Host of the Classical Brit Awards at the Royal Albert Hall. Author, The Classical Music Book, DK Big Ideas Simply Explained series (2018). 2017 judge, Women’s Prize for Fiction. Strictly Come Dancing 2015 finalist (fourth place, partnered with Anton Du Beke). Patron of Eastside Educational Trust and ambassador of the Ashdown Forest Foundation. Biography The hardest part of any conference is not the keynote. It is the connective tissue: the on-stage interview that has to draw something new out of a CEO, the panel that has to land in 40 minutes, the awards ceremony that has to keep a room of 800 people on side from cocktails to the final trophy. That work belongs to the host. Katie Derham came to that work through 15 years of national news. She joined ITN in 1998 as Media and Arts Editor for ITV News and, at 27, became the youngest national newscaster the broadcaster had appointed since its founding in 1955. The roster from those years includes general elections, royal weddings, and the wars in Afghanistan and Iraq, which is the schooling that produces a host who can hold a stage when the autocue fails. Her second act has been arts broadcasting at scale. She has presented BBC Proms television coverage from the Royal Albert Hall every season since 2010, fronts In Tune on BBC Radio 3, and authored The Classical Music Book in DK’s Big Ideas Simply Explained series. She has hosted the Classical Brit Awards and judged the 2017 Women’s Prize for Fiction. The economics is what differentiates her commercially. She read Economics at Magdalene College, Cambridge, and started her career as a BBC Radio 4 Money Box researcher, which is why finance, business and brand clients book her over presenters who have only ever covered culture. That dual fluency, business credibility and arts authority, is the reason serious organisations put her in front of their leadership team. Key speaking topics Conference and event hosting On-stage CEO and leadership interviews Awards ceremony presenting Panel moderation Classical music and the arts Broadcast journalism and live media Women in broadcasting and media careers Ideal for CEOs and chairs who want their on-stage interviewer to do the briefing properly and ask the next question. Comms and brand teams running flagship customer events, awards ceremonies, or televised galas. Investor days, AGMs and finance sector conferences that need an economically literate host, not a generalist presenter. Cultural institutions, philanthropic galas and arts boards programming high-profile public events. Audience outcomes A room that stays with the agenda from the opening session through the closing remarks. Sharper, more candid contributions from senior interviewees, because the questions land. Smooth transitions across a complex run-of-show, with live recovery when timings slip. A stage presence the audience remembers and associates with the brand hosting the event.