James Taylor

Most organisations are spending heavily on AI and still producing the same ideas they produced last year. The bottleneck is not the model or the tooling; it is the quality of human judgement brought to the work. The question senior leaders keep returning to is how to get original thinking and technological leverage from the same teams at the same time.

James Taylor helps senior teams turn artificial intelligence into a multiplier for human creativity rather than a substitute for it, using a framework built on two decades of innovation research and advisory work.

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Why organisations work with James Taylor

A named, published model. The Eight Ps of SuperCreativity (Purpose, Personality, Practice, People, Process, Place, Product, Persuasion) gives leadership teams a common language for a problem most companies still discuss in abstractions.
Field-tested with the buyers he is pitching to. Apple, Cisco, Deloitte, EY, Visa, IBM, McDonald’s, Sony and Johnson and Johnson have used his work with their teams, so the credibility problem is solved before the conversation starts.
Primary research, not curation. Through the SuperCreativity Podcast he has interviewed hundreds of founders, researchers and creative directors, which gives his keynotes specific stories that bureau-written talks on AI cannot match.
A Fellow of the Royal Society of Arts with a TED talk on augmenting human creativity, which signals institutional seriousness for boards that want more than a futurist pitch.
Works in partnership as The Ethical Futurists with Alison Burns when briefs require joint treatment of AI, sustainability and ethical business practice.

Biography highlights

Author, SuperCreativity: Accelerating Innovation in the Age of Artificial Intelligence (Sirmione Publishing, 2026).
Fellow of the Royal Society of Arts (FRSA); MBA.
TED speaker: SuperCreativity, Augmenting Human Creativity in the Age of AI.
Host, SuperCreativity Podcast, featuring interviews with creative leaders, founders and AI researchers.
Advisory and keynote client roster includes Apple, Cisco, Deloitte, EY, Visa, IBM, McDonald’s, Sony, Mercedes-Benz and Johnson and Johnson.
Co-founder of The Ethical Futurists with Alison Burns, focused on sustainability, ethics and future of work.

Biography

The conversation in most boardrooms has moved on from whether to adopt AI to whether AI is producing anything genuinely new. Productivity gains are easier to claim than originality, and executives now want to understand what separates teams that use AI to compress existing work from teams that use it to generate ideas their competitors have not yet considered. That is the question Taylor has built his practice around.

His book SuperCreativity, published by Sirmione Publishing in 2026, argues that the age of the lone genius is over and that creative advantage now belongs to leaders who can orchestrate collaboration between humans and machines. The Eight Ps framework at the centre of the book (Purpose, Personality, Practice, People, Process, Place, Product, Persuasion) is how he translates the argument into something a leadership team can act on.

The evidence base is unusually direct. Through the SuperCreativity Podcast he has run long-form interviews with founders, researchers, and creative directors across Silicon Valley and beyond, building a library of primary material on how creative work is actually being done under AI conditions. That research feeds keynotes for Apple, Cisco, Deloitte, EY, Visa, IBM, McDonald’s, Sony, Mercedes-Benz and Johnson and Johnson.

He is a Fellow of the Royal Society of Arts, holds an MBA, and has delivered a TED talk on augmenting human creativity in the age of AI. With Alison Burns he also runs The Ethical Futurists, a dedicated partnership for briefs that sit at the intersection of AI, sustainability and corporate ethics.

Key speaking topics

Human-AI creative collaboration
Innovation capability and the Eight Ps of SuperCreativity
Creative leadership in AI-enabled organisations
Applied artificial intelligence for business teams
Ethics and responsibility in AI adoption
Future of work and creative skills

Ideal for

C-suite and board sessions weighing the strategic return on AI investment beyond productivity
Chief Innovation Officers, CTOs and transformation leads responsible for integrating AI into existing teams
Leadership offsites for creative, marketing, product and R and D functions
Industry conferences on AI, innovation and the future of work

Audience outcomes

A shared framework, the Eight Ps of SuperCreativity, that leadership teams can carry back into their own planning
A clearer view of where AI augments human judgement and where it dilutes it
Specific examples of how large organisations are using AI to raise creative output, not just operational speed
A starting position on the ethical questions that follow any serious AI rollout
Prompts for how to redesign roles, teams and workflows around human-AI collaboration

Talks

SuperCreativity: Accelerating Innovation in the Age of Artificial Intelligence

A keynote on how leaders can combine the Eight Ps framework with AI tools to generate original thinking at scale, drawn from Taylor’s book of the same title.

Key takeaways:

How the Eight Ps of SuperCreativity map onto current organisational creativity problems
Where AI augments human ideation and where it undermines it
A practical view of how to run creative work with mixed human and machine teams

SuperCollaboration: Cyborgs, Centaurs and the Rise of Human-AI Collaboration

A keynote on the working models emerging between people and AI systems, and what they mean for team design, roles and skills.

Key takeaways:

The difference between replacement, automation and genuine human-AI collaboration
How leading organisations are structuring teams around mixed intelligence
Skills and behaviours that become more valuable, not less, under AI

SuperCommunication: How the World's Best Leaders Inspire, Influence and Drive Action

A keynote on the communication craft leaders need when the content of their message increasingly involves AI, ambiguity and rapid change.

Key takeaways:

Why clarity of purpose becomes the scarce leadership resource in AI-heavy organisations
Techniques for communicating strategy under conditions of technical uncertainty
How senior leaders can use storytelling to make AI decisions legible to their teams

Available for

Speaking Themes

Languages

English

Click the button below to check James Taylor's fees and availability for your event.

Videos

Testimonials

The event exceeded everyone’s expectations and The Ethical Futurists methodology played a key role in delivering a greatly inspiring experience. The 350+ participants were excited and thrilled about the team-building brainstorming sessions that generated an impressive number of new ideas and insights on the key topics that will lead the future of our company: Sustainability, Innovation, and People.

Maria San Antonio Alonso

Mktg & Comms. Manager, Casale

Thank you for sharing valuable insights on key attributes/traits of a leader during times of crisis’ and how they can survive and thrive in such volatile times. The session was received extremely well and I am looking for another opportunity to invite you for your valuable interaction with our team. A BIG THANK YOU

Manoj Munjal

Managing Director, Talent and Organization Practice Lead, Capability Network, India, Accenture Consulting

In my 20 years of planning ABPM Conferences and working with keynotes to help them understand our unique audience, I've never seen a keynote speaker prepare at the level James did. All that preparation showed during his keynote; it was full of relevant and entertaining stories as well as highly visually engaging. Our members were blown away.

Elizabeth Simpson

President, Association of Briefing Program Managers

We would like to emphasize how successful The Ethical Futurists have been in taking the inspiring keynote speeches to an outstanding level and increasing the quality level of the event thanks to their high professionalism.

Lucia Santangelo

Client Director, Adverteam Corporate Events Agency

This was the highlight of the event! They were fantastic in framing a lot of the issues and getting everyone excited about the conference!

Fortune 500 C-Suite Exec, Deloitte ESG Summit

I recently saw James Taylor deliver a keynote in Singapore and ‘wow’ what a powerful message he delivered. He engaged the audience right from the start and he gave us some great thought-provoking content in a really practical way. I love the passion James shares and his very warm speaking style and he also has a really good connection with the audience. I’d highly recommend James.

Shirley Taylor

President, Global Speakers Federation

We were pleased and thrilled to have James speak at our Summit. Multiple attendees told me they appreciated his insightful advice. In addition, his informative but laid-back style made him a charismatic speaker.

Bopahaih Minal Bopaiah

United Nations Tribune

It was an awesome presentation and I have three or four pages of notes. Thanks James.

Matt Harlow

President, American Advertising Federation

It was a pleasure working with James for HR Summit & Expo Asia. He was accommodating and always looking for ways to deliver more. James also gave off a great vibe and you could see the enthusiasm as he speaks. Would recommend working with James!

Jasmine Foo

Conference & Events Manager, HRM Asia

From the incredible insights to your infectious enthusiasm, couldn't be more thankful for your time today James!

Jessica Wells

Sr. Director, Events Strategy & Marketing, Vizient Healthcare

I have had the privilege of interacting and working with many great speakers and trainers and I can honestly say that James Taylor is indeed one of these. James truly cared about making the event a success and worked closely with me throughout the whole process. He has a great ability to keep the audience’s attention and keep them motivated throughout the day, giving examples from his business experience which made an important topic even more interesting. We received excellent feedback from our participants. I would truly recommend James as a speaker and trainer.

Filomena Fusco

Project & Organization Director, Inventa Wide LTB Srl

It was a pleasure to host James Taylor at our event. He is a charismatic, energetic and engaging speaker with a unique interactive style. His inspiring speech captivated and engaged everyone attending. Would recommend working with James!

Jennifer Rauch

Marketing Manager, BKT Tires

We recently had James Taylor speak at our annual Conference. Not only was he well received by the audience, he was easy to work with, personable and spent extra time listening to the other speakers and interacting with the attendees. His high energy and enthusiasm were amazing. We learned a lot from the speech where the audience was encouraged to: 1. To share opinions openly with others 2. Properly preparing for and before every meeting 3. Communicate the purpose, aim and expectation of the meeting with all attendees to give them a chance to come ready 4. Not to pretend that we know everything 5. Write minutes 6. And strictly implement the outcomes You won’t be disappointed when hiring James for your next event.

Jarrah Jarrah

COO, Al Rabie Saudi Arabia

Inspiring,,. it has allowed us not only to understand the implications of the metaverse in our industry but also to reflect on the changes and trends that will affect our lives and relationships. Thanks James.

Luis Eduardo Pérez Mata

President, ICM Colombia

It was a real pleasure to host James Taylor at our event. He is a charismatic, energetic and engaging speaker with a unique interactive style. His inspiring speech captivated and engaged everyone attending. Would recommend working with James!

Jennifer Rauch

Digital Marketing Manager, BKT TIRES

Thank you James for bringing us a unique session on boosting our creativity in the age of artificial intelligence at our annual event. Your keynote was authentic, inspirational and entertaining, truly engaging the audience from the beginning. Participants and customers provided us with many delighted comments.

Carine Vaeremans

CEO, Profacts

Easy to work with, powerful content, and dynamic, engaging speaker. What more can you ask for in a keynote?

Joy Sobhani

Group Event Director of (Informa), HDI Service Management World

James has been phenomenal and very engaging in the session. He really managed to captivate everyone's attention and the feedback from the team has been super good. I would hire James again. He is a great speaker and a very nice person to work with.

Anna Deppi

Red Hat, Inc (IBM)

He was the perfect choice to speak about the future of jobs in the artificial intelligence age. We are very pleased to cooperate with you and in upcoming opportunities.

Amal Alkhamees

Project Coordinator, Nefal, Saudi Arabia

James Taylor is more than a great keynote and facilitator. He’s a great partner who truly cares about your business, your goals and your audience. He tailors his message to your end user, he creates videos and marketing materials to help promote your event and he shares knowledge and best practices he’s encountered that can help you host better meetings.

Jessie States

Head of Meeting Innovation, Meeting Professionals International

Thank you very much for your keynote at our event. It was indeed very well received and we had some fantastic feedback from the colleagues. I would also like to thank you on behalf of Al-Futtaim for spending time with us and inspiring our team members.

Sujit Radhakrishnan

HR Director, Al-Futtaim Group

James Taylor was a fantastic keynote speaker. His presentation was an insightful and entertaining closing keynote for the event audience. James also hosted a small group presentation for the G3 Company Sales Meeting earlier in the year that was also great. If you are looking for a speaker to inspire your employees to “reclaim their creativity” look no further than James Taylor.

Kristi Kawana

Events and Marketing Director, B2B Marketing Exchange Conference

The accounting profession is at a real crossroads as it looks to embrace ever increasing technological advances. James led a thought provoking and engaging session that provided valuable insights and actions for the attendees to help them fully embrace creativity to be more relevant to their client’s future needs.

James Hickey

CEO, PKF International Ltd

James was one of my all-time favorite speakers. He has an unusually broad understanding of how to build a business. James is the total package. I look forward to hearing him speak again someday soon.

Anne Holland

President, MarketingSherpa, a division of MEC Labs

James Taylor is a very powerful speaker with a strong message. Feedback obtained from participants gave us solid messages transmitted by James. Highly recommended speaker.

Mauricio Velasquez

Consultor Empresarial, Asociación Colombiana de BPO

James Taylor led a powerful 1-day workshop on how to “Unlock Your Creative Potential” at M Academy. He transformed the audiences with the right mindset, tool sets and skill sets to fully unlock their creativity potential. His engaging, insightful and interactive style is unique, exciting and totally inspiring. Thank you James for your wonderful job!

Pajaree Sojaiya

Program Head, M Academy (McDonalds)

Your presentation was one of the most interesting topics at the conference. It was an honor for us to have you as one of our keynote speakers. We believe that the knowledge you have shared will help immensely in the development of the Internal Audit sector. We know your time is precious and we are grateful you shared some of it with us. We look forward to your participation in future events.

Abdulqader Obaid Ali

Chairman of the Board, The UAE Internal Auditors Association

He’s an amazing creativity keynoter, an expert in his field. Not only does James know his stuff, but he is so pragmatic and practical that it makes working with him easy and immediately productive. But, most importantly, James is a genuinely good person – authentic and real – and has such a can-do, supportive spirit. If you have the opportunity to hire James, don’t pass it up! You won’t regret it.

Brenda Bence

President, Brand Development Associates International

James delivered to the Family Business Network FBN Levant in Beirut, Lebanon, a keynote speech and a workshop on the topic: Unlock your creativity, increase your productivity and accelerate the innovation. The session content was of high relevance to participants who had the opportunity to interact and learn. I would highly recommend James as a speaker & facilitator.

Lina Chehab El Alaili

General Manager, Family Business Network Levant

I had the pleasure of working with James on an event in Tokyo and his presentation contributed heavily to our success. I would certainly recommend him and welcome the opportunity to work with him again.

Dan Castellano

International Production Manager, On The Line Japan

James is a delight to work with. He brings energy, enthusiasm, a generosity and wealth of ideas as well as considerable social media savvy to his engagements and is an audience favorite.

Kristi Casey Sanders

Director of Thought Leadership, Meeting Professionals International

Creative, thought provoking, inspirational and well-presented.

Graham McWilliams

Co-Chair, World Intellectual Property Day

James spoke with fantastic clarity, distilling a range of complex subjects into easily digestible take-home pointers. It was a pleasure to work with James.

Jane Marsh

Events Manager, STUDY UK

I have no hesitation in recommending James. Confident, fun, worldy-wise, and always focused on delivery. You’ll enjoy working with him.

Iain Stirling

Global Program Manager, DIAGEO

I thought it was phenomenal. He gives you a process to map out your creativity and gets your creative juices flowing. Top notch.

Chad Root

President, Spearhead Sales and Marketing

Books

SuperCreativity: Accelerating Innovation in the Age of Artificial Intelligence

In SuperCreativity, internationally recognised keynote speaker and AI advisor James Taylor explains why the age of the lone geniu…

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James Taylor

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Full Profile

Why organisations work with James Taylor

Biography highlights

Biography

Key speaking topics

Ideal for

Audience outcomes

Talks

Videos

Testimonials

Books

Related Speakers