Creativity

Why organisations work with Simon Woodroffe He has founded and sold two category-defining hospitality brands, YO! Sushi, sold to Zensho Holdings for £494 million in 2023, and YOTEL, the compact airport hotel now operating internationally. The founder story is specific and verifiable: Ernst & Young Entrepreneur of the Year in 1999, OBE in 2006, and a business built initially on extended supplier payment terms rather than venture capital. His appearance on the first series of Dragons’ Den gives him a recognisable profile with UK and Commonwealth audiences who grew up with the format. His career before entrepreneurship, stage design for major rock artists, extreme-sports TV production, gives his session a different register from the MBA-style founder speaker, more creative and more usable by brand and product audiences. His philanthropic work on prison rehabilitation with Make Justice Work adds a credible social-purpose thread for organisations running CSR or purpose-led events. Biography highlights Founder of YO! Sushi (1997), sold to Zensho Holdings for £494 million in 2023 Founder of YOTEL (2007); over 1,000 rooms across three countries by 2016 Appeared as an investor on the first series of BBC’s Dragons’ Den Ernst & Young Entrepreneur of the Year (1999); OBE (2006) for services to the hospitality industry Earlier career as theatre stagehand and stage designer for Rod Stewart, Jethro Tull and others Author of The Book of Yo! Biography YO! Sushi was the first conveyor-belt sushi brand in the UK, and for most of a generation it was the restaurant that taught British diners what the category was. Simon Woodroffe founded it in 1997 with extended supplier payment terms rather than investor capital, and spent the following decade turning it into a national brand before selling the controlling stake in 2003. In 2023 the business was sold to Zensho Holdings for £494 million. His second brand, YOTEL, launched in 2007, took the compact airline cabin as the template for airport hotel rooms at Gatwick and Heathrow and has since scaled internationally. The route into hospitality was unusual. Woodroffe left Marlborough College at sixteen with two O-levels and worked as a theatre stagehand before moving into stage design for rock artists, including Rod Stewart and Jethro Tull, and later into television work selling concert rights and producing extreme-sports programming. The creative and production experience shows up in how his hospitality brands are designed: the tableside call buttons and self-heating plates at YO! Sushi, the airline-cabin compression at YOTEL. Public recognition followed the commercial record. He was named Ernst & Young Entrepreneur of the Year in 1999, appointed OBE in 2006 for services to the hospitality industry, and appeared as one of the original investors on the first series of Dragons’ Den. His book The Book of Yo! codified his operating philosophy for entrepreneurs. For founder, hospitality, retail and brand audiences, Woodroffe brings a relatively rare combination: two category-defining consumer brands, a creative-industries background that informs the product design, and a direct, unguarded speaking style shaped by years in front of audiences on and off camera. His continuing work on prison rehabilitation rounds out the profile for CSR-oriented events. Key speaking topics Entrepreneurship and building consumer brands from nothing Creativity and business-model innovation in hospitality Financing growth with limited capital Customer experience and brand design Reinvention across creative and commercial industries Purpose, rehabilitation and business as a force for good Ideal for Entrepreneur and founder-focused events, particularly in hospitality, retail and consumer brands Corporate innovation, marketing and customer-experience conferences Leadership and all-hands events needing a main-stage creative-business voice Awards dinners and after-dinner engagements looking for a recognisable UK entrepreneur with a Dragons’ Den profile Audience outcomes A founder’s operating account of how YO! Sushi and YOTEL were actually built and financed Reference points from two category-defining hospitality brands applicable to the audience’s own brand or innovation agenda A creative-industries view of customer experience and design that is different from a standard consulting frame Direct material for founder and leadership cohorts on risk, reinvention and brand longevity

Why organisations work with Rowan Gibson He is the author of a named ideation methodology, the 4 Lenses of Innovation, that gives an entire organisation a common language for spotting breakthrough opportunities rather than relying on isolated creative teams. His book Innovation to the Core, published by Harvard Business School Press with Peter Skarzynski, is one of the few practitioner texts focused specifically on building enterprise-wide innovation systems, not on innovation as a mindset. He has worked directly with senior teams at Apple, IBM, Microsoft, Coca-Cola, Bayer, Mars, Philips, P&G, Dell and Haier, giving him a working comparison set across most major industries. He was shortlisted for the 2015 Thinkers50 Innovation Award, alongside Vijay Govindarajan and Scott Anthony, marking peer recognition from the field’s primary ranking body. His current keynote work integrates AI tools directly into the innovation method, so audiences leave with a view of generative AI as a creative engine inside a structured process, not as a separate technology agenda. Biography highlights Author of Rethinking The Future (1996), Innovation to the Core (Harvard Business School Press, 2008) and The Four Lenses of Innovation (Wiley, 2015), translated into 25 languages. Originator of the 4 Lenses of Innovation methodology, taught and applied inside Fortune 500 innovation programmes. Cofounder of InnovationExcellence.com, a long-running practitioner portal in the innovation field. Shortlisted for the 2015 Thinkers50 Innovation Award. Founder and President of Imagination Bridge, a strategy innovation and digital transformation consultancy. Has advised and lectured at Apple, IBM, Microsoft, Bayer, Coca-Cola, Mars, Philips, P&G, Dell, Haier, Heineken, Siemens and Toyota, among others. Biography Most companies do not have an innovation problem. They have an innovation system problem. Ideas surface and stall, breakthrough projects depend on a particular leader, and the next pipeline always starts from scratch. Rowan Gibson built his career around fixing exactly that gap. Rethinking The Future, his 1996 anthology with contributions from Charles Handy, Michael Porter, C.K. Prahalad, Stephen Covey and Peter Senge, set the early frame. Innovation to the Core, written with Peter Skarzynski for Harvard Business School Press in 2008, took the next step and laid out how an enterprise builds a sustained innovation capability rather than running isolated programmes. The Four Lenses of Innovation, published by Wiley in 2015, distilled the underlying ideation method into something a working team can actually use: four perspectives, Challenging Orthodoxies, Harnessing Trends, Leveraging Resources and Understanding Needs, that produce new strategic options on demand. That method is now the spine of his keynote and consulting work as President of Imagination Bridge. He has run innovation engagements for Apple, IBM, Microsoft, Bayer, Mars, P&G, Coca-Cola, Philips, Dell and Haier, which is a working comparison set across consumer goods, technology, pharma and industrials. The 2015 Thinkers50 Innovation Award shortlist placed him alongside Vijay Govindarajan and Scott Anthony, the field’s most cited contributors. His current work folds generative AI into the same method, which is the most useful version of the AI-and-innovation conversation a senior team can have. The question is not whether AI changes innovation. It is whether the organisation has a disciplined process strong enough for AI to accelerate, instead of one that AI only makes faster at producing the wrong ideas. Key speaking topics Enterprise innovation capability The 4 Lenses of Innovation methodology AI in the innovation process Business model innovation Strategy under disruption Creative thinking for senior teams Digital transformation Ideal for Chief Strategy Officers, Chief Innovation Officers and CTOs running enterprise innovation programmes Executive committees are redesigning the innovation operating model around AI tools Heads of R&D, product and growth in consumer, industrial and technology businesses Boards are weighing how to make innovation a measurable capability rather than a sponsored activity Audience outcomes A working version of the 4 Lenses of Innovation method that teams can apply to a current strategic question A clearer view of where AI fits inside an innovation process, and where it does not Specific examples of how named global companies have built innovation capability at scale A vocabulary for distinguishing one-off creative wins from a repeatable enterprise capability Concrete prompts for the orthodoxies, trends, resources and unmet needs in the audience’s own market

Why organisations work with Rory Sutherland His Alchemy argument, that businesses leave their most valuable opportunities untapped by optimising for logic rather than psychology, is built on 30 years of commercial practice at Ogilvy, not academic research. He founded and runs a dedicated behavioural science practice inside one of the world’s largest advertising agencies, where small contextual changes have produced large, documented commercial results, including tripling a call centre’s conversion rate through script changes alone. His concept of “psycho-logic” gives commercial teams a named, usable framework for the decisions that resist rational modelling: pricing, positioning, and customer experience chief among them. His two TED talks have passed seven million combined views, meaning his arguments are already part of the strategic vocabulary of many senior audiences, any conversation with him starts further ahead. He founded Nudgestock, the annual festival of behavioural sciences – making him an institutional builder in the field, not simply a commentator on it. Biography highlights Vice Chairman of Ogilvy UK; co-founder and leader of Ogilvy’s Behavioural Science Practice, established 2012 Author of Alchemy: The Surprising Power of Ideas That Don’t Make Sense (Penguin, 2019); co-author of Transport for Humans: Are We Nearly There Yet? (2021) Two TED Talks – “Life Lessons from an Ad Man” and “Sweat the Small Stuff” – with over 7 million combined views Former President of the Institute of Practitioners in Advertising; former Chair of Judges, Direct Jury, Cannes Lions Fortnightly “The Wiki Man” columnist, The Spectator; founder of Nudgestock, the annual behavioural sciences festival Studied Classics at Christ’s College, Cambridge; joined Ogilvy as a graduate trainee in 1988 Biography In 2012, Rory Sutherland did something unusual for an advertising agency: he built a team of psychology graduates inside Ogilvy and pointed them at commercial problems. The premise was direct. Most organisations optimise for the logical version of what customers want, not the psychological reality of how they decide. Three decades of commercial practice have made that premise difficult to argue with. His 2019 book Alchemy: The Surprising Power of Ideas That Don’t Make Sense sets out the argument in full. Human decision-making, Sutherland contends, follows a “psycho-logic”, a coherent but non-rational set of rules governing what people buy, how much they’ll pay, and how satisfied they feel. Richard Thaler and Robert Cialdini both appear in its pages; Nassim Nicholas Taleb described it as “a breakthrough book.” The Behavioural Science Practice he founded at Ogilvy tests these ideas commercially. Small contextual adjustments – changes to a call centre script, a reframing of a product’s positioning, a tweak to the sequence of a customer journey – have produced measurable results. It is the kind of evidence that makes his argument practical rather than purely theoretical. He served as President of the Institute of Practitioners in Advertising and as Chair of the Judges for Cannes Lions’ Direct Jury. His two TED talks have passed seven million combined views. He writes a fortnightly column in The Spectator and founded Nudgestock, the annual festival of behavioural sciences. Key speaking topics Behavioural economics and commercial strategy Consumer psychology and decision-making Perception, value, and pricing psychology The limits of data-driven marketing Creativity and non-rational problem-solving Behavioural design and customer experience Nudge theory in organisational contexts Ideal for Chief Marketing Officers and marketing leadership teams rethinking growth strategy Commercial strategy and innovation leaders exploring alternatives to pure data-led optimisation Senior executives and boards examining how psychological insight can improve pricing, product design, and customer experience Conference audiences in financial services, retail, consumer goods, and technology where customer behaviour directly drives commercial performance Audience outcomes A named framework, “psycho-logic”, for identifying where logical optimisation is producing diminishing returns in marketing and commercial strategy Specific, documented examples of small behavioural interventions that produced large commercial results A clearer understanding of why the most effective growth moves often look counterintuitive, and how to make the internal case for them Practical grounding in behavioural economics principles applicable to pricing, customer experience, and product design A more honest audit of where data-driven approaches reach their limits and what to reach for instead

Why organisations work with Robert Holden His Be Happy programme is one of the few wellbeing interventions to have been independently tested by academic scientists on national television, giving HR and culture leaders a credible, evidence-grounded answer to the “is any of this real” question from finance and the board. Twenty years of corporate work with Dove on the Real Beauty Campaign and Unilever on brand purpose across 400 brands means he speaks to wellbeing and purpose as commercial, not pastoral, conversations. Success Intelligence reframes high performance for senior teams who have hit their targets and are quietly running on empty, an audience that generic resilience speakers do not credibly reach. A back catalogue of 14 books with Hay House and Penguin Random House, two BBC documentaries, two TEDx talks and a long Oprah association gives him cultural recognition that lifts an internal event out of a routine wellness slot. Biography highlights Ph.D. in psychology and spirituality; founder of The Happiness Project (1994), originally NHS-sponsored. Subject of two BBC documentaries, The Happiness Formula and How to Be Happy, shown in 20 countries to more than 30 million viewers. Be Happy programme was independently tested by Professor Michael Argyle (Oxford) and Professor Richard Davidson (University of Wisconsin-Madison) for the BBC QED science strand. Appointed team coach to the leaders of the Dove Real Beauty Campaign in 2005; later led brand-purpose work with Unilever across its 400 brands. New York Times bestselling author of 14 books, including Happiness NOW!, Authentic Success, Loveability, Life Loves You (with Louise Hay) and Higher Purpose. Two TEDx talks (Destination Addiction, The Tea Meditation); featured on The Oprah Winfrey Show, Good Morning America, and PBS. Biography The Happiness Project began in 1994 as an NHS-sponsored clinic in west London, treating happiness as a clinical question rather than a self-help category. Two years later, the BBC built a QED science documentary around its eight-week programme, with Oxford’s Michael Argyle and the University of Wisconsin-Madison’s Richard Davidson measuring outcomes. The documentary reached more than 30 million viewers in 20 countries and gave Robert Holden a platform other wellbeing voices have struggled to match. From that base, Holden built Success Intelligence, a consulting practice working with senior teams on the version of high performance that does not quietly burn people out. In 2005 he was appointed team coach to the leaders of the Dove Real Beauty Campaign, and the brand-purpose work that followed extended into Unilever’s broader portfolio. His books, fourteen of them across Hay House and Penguin Random House, sit on the same line of inquiry: Happiness NOW!, Authentic Success, Loveability, Life Loves You with Louise Hay, and Higher Purpose. Two TEDx talks and a long association with Oprah have kept the audience wide. What organisations get from Holden is a serious, non-corporate voice on questions HR and senior teams now have to answer in commercial language: why people commit, what purpose actually means inside a P&L, and why happiness, properly defined, is closer to a leadership variable than a benefit. Key speaking topics Happiness and wellbeing at work Success Intelligence and authentic success Purpose-led leadership and brand purpose Resilience and burnout in senior teams Creative thinking through change Coaching and personal development Mental health and positive psychology Ideal for CHROs and heads of culture rebuilding wellbeing strategies that have to land with finance and the board. Senior leadership offsites where high-performing teams are quietly fatigued and need a different framing of success. Brand and marketing leadership working through purpose, authenticity and customer trust. Conferences on the future of work, employee engagement, and mental health in the workplace. Audience outcomes A clearer, evidence-backed view of what happiness at work actually is, and what it is not. Language to talk about wellbeing and purpose with commercial credibility, not pastoral softness. Practical inquiries from Success Intelligence that senior leaders can apply to their own working patterns. A sharper account of why purpose work succeeds inside some organisations and fails inside others. Permission, particularly for senior audiences, to take the question of meaning at work seriously.

Why organisations work with Richard Olivier A method that develops presence and voice as taught capabilities, not personality traits, drawing on theatre direction and Jungian archetype rather than competence frameworks. Author of “Inspirational Leadership: Henry V and the Muse of Fire,” a published thesis that named clients commission as a structured leadership intervention, not a motivational talk. Associate Fellow at Said Business School and former Master of Mythodrama at Shakespeare’s Globe, which gives the work an academic and artistic credibility that experiential leadership programmes rarely combine. Founder of Olivier Mythodrama, a consultancy that has run leadership programmes in more than 40 countries, so the room he holds is a senior international one. Recognised as Thought Leader 2013 by the Best Practice Institute, a credible signal that the methodology has currency beyond his own consultancy. Biography highlights Founder and Chief Innovation Officer of Olivier Mythodrama, delivering leadership development in over 40 countries. Associate Fellow of Said Business School, University of Oxford. Master of Mythodrama at Shakespeare’s Globe Theatre, 1998 to 2003. Author of “Inspirational Leadership: Henry V and the Muse of Fire” (Nicholas Brealey). Co-author of “Archetypes at Work” with Laurence Hillman. Named Thought Leader 2013 by the Best Practice Institute. Biography Most leadership development teaches behaviour. It does not teach voice. The capability that decides whether a senior leader can hold a room, carry conviction through a hard quarter, or move a tired workforce through another restructure is rarely on the syllabus, and rarely treated as something that can be developed at all. That gap is where Richard Olivier’s work sits. After ten years as a theatre director, including directing Henry V at the opening season of Shakespeare’s Globe in 1997 and serving as Master of Mythodrama at the Globe from 1998 to 2003, he founded Olivier Mythodrama, a leadership development consultancy that uses classical story, Jungian archetypal psychology, and performance technique to develop senior leaders. The consultancy now runs programmes in more than 40 countries. His book, “Inspirational Leadership: Henry V and the Muse of Fire,” published by Nicholas Brealey, became the structural spine of the work. It treats Henry V’s transformation as a sequence of leadership tasks, voice, vision, judgement, and then derives the practical psychology behind each. Said Business School at Oxford uses the material as a leadership intervention; Olivier holds an Associate Fellowship there. The Best Practice Institute named him Thought Leader of 2013, and he co-authored “Archetypes at Work” with Laurence Hillman in 2019, extending the method into a wider framework for leadership identity. The argument across the body of work is consistent: presence is teachable, archetype is diagnostic, and the leaders who inspire their organisations have done specific developmental work to get there. Key speaking topics Inspirational leadership and executive presence Leadership voice and communication under pressure Archetypal psychology in leadership identity Storytelling as a leadership discipline Leading through change and uncertainty Creativity and authenticity in senior roles Ideal for CHROs and Chief Learning Officers commissioning senior leader development Boards and executive committees preparing for major change or restructure Leadership academies and high-potential programmes inside large organisations Partner and managing director cohorts in professional services firms Audience outcomes A working vocabulary for leadership presence as a developable capability, not a personality trait. A structured way to read leadership challenges through archetype, with practical implications for how a leader shows up. Tools drawn from theatre craft for voice, framing, and holding attention in high-stakes settings. A clearer sense of the difference between managerial competence and the inspirational dimension of senior leadership.

Why organisations work with Ramon Vullings A named, written methodology for cross-industry innovation, set out in Not Invented Here (BIS Publishers, with Marc Heleven), that gives innovation teams a shared language and a repeatable process rather than a one-off creativity session. The ideaDJ framework: a specific operating model for combining and adapting external ideas across silos, used in executive programmes at Antwerp Management School, Fontys and IE Business School. A working bridge between corporate and academic practice. Former PwC Consulting and IBM operations leader, now executive professor at three European business schools, with material that holds up in front of senior practitioners. Chair of the European Association for Creativity and Innovation, with access to a peer network of innovation specialists across Europe and a long view on what is actually working in the field. A clear position on failure tolerance, framed through “nearlings” rather than abstract permission to experiment, that gives leadership teams something concrete to take into governance and incentive design. Biography highlights Author of four management books, including Not Invented Here: Cross-Industry Innovation (BIS Publishers, with Marc Heleven) and Creativity in Business. Executive Professor at Fontys University of Applied Sciences, Antwerp Management School, and IE Executive Education at IE Business School in Madrid. Chairman of the European Association for Creativity and Innovation (EACI). Advisor to the Global Innovation Institute (GInI). Former Global CRM Operations Manager at PwC Consulting and EMEA CRM Learning and Knowledge Lead at IBM Business Consulting Services. Founder of innovation consultancy Twinkeling and co-founder of innovation network 21 Lobsterstreet. Biography Most original ideas are not original. The strongest commercial innovations of the last twenty years are recombinations of methods, business models and design patterns lifted from one industry and reapplied in another. Ramon Vullings built a career arguing this point and turning it into a method that innovation teams can actually run. The argument is set out in Not Invented Here: Cross-Industry Innovation, co-authored with Marc Heleven and published by BIS Publishers. The book gives leaders a structured way to find working answers in adjacent sectors and translate them into their own context, and it has been translated into five languages and sold over 60,000 copies. Three further books, including Creativity in Business and Great Leaders Mix and Match, extend the same logic into idea generation, leadership behaviour and complex problem-solving. The credibility behind the method is operational, not only academic. Before founding his consultancy Twinkeling, Vullings ran global CRM operations at PwC Consulting and led EMEA CRM learning and knowledge at IBM Business Consulting Services after the IBM acquisition. That background shows up in the work: the focus is on processes leaders can sponsor, governance models that tolerate productive failure, and innovation as a managed discipline rather than a creativity workshop. He now teaches the method as Executive Professor at Fontys, Antwerp Management School and IE Business School, chairs the European Association for Creativity and Innovation, and advises the Global Innovation Institute. For senior teams trying to break a sector-bound innovation pattern, his contribution is a vocabulary, a framework, and a network that have all been pressure-tested on practitioners. Key speaking topics Cross-industry innovation The ideaDJ framework and remix strategy Innovation methodology and idea management Cross-silo leadership Creativity in business Risk tolerance and productive failure Ecosystems and innovation partnerships Ideal for Chief innovation officers, CSOs and corporate strategy leads running innovation portfolios that have plateaued. R&D and product leadership teams in mature industries seeking analogies from outside their sector. Executive education cohorts and leadership programmes in regulated or engineering-heavy industries. Heads of transformation looking to embed innovation as a managed discipline rather than an event series. Audience outcomes A working vocabulary for cross-industry innovation, including ideaDJ, copy-adapt-paste, and “nearlings”. Examples of analogies transferred between sectors that audiences can map onto their own portfolio. A clearer test for which external ideas are worth importing and which break on contact with the operating model. Concrete governance and incentive moves to raise tolerance for productive failure without losing discipline. A method audiences can run inside their teams without external facilitation.

Why organisations work with Philippe Starck He has redefined entire categories through design, not decorated them. The Delano in Miami did not improve hotels, it created the boutique-hotel format that Ian Schrager built a global business on. The Louis Ghost chair sold over a million units by reimagining what mass-produced furniture could look like. His “democratic design” doctrine reframes design as a commercial and ethical question rather than an aesthetic one. The argument that quality belongs at the lowest possible price, not the highest, is directly useful to organisations rethinking product strategy and customer access. He works at every scale a business cares about. Hospitality interiors for Royalton, Mondrian, Sanderson, Le Meurice. Industrial products for Alessi, Kartell, Microsoft, Vitra. Bathroom systems for Hansgrohe AXOR since 1994. Few speakers have applied a single design philosophy across that many sectors and lived to argue for it. He brings a working creator’s view of innovation, including recent collaborations on AI-designed furniture with Kartell and Autodesk, and architectural work on the Axiom space station. He speaks about where design is heading from inside the work, not from outside it. Biography highlights Designed the private apartments of President François Mitterrand at the Élysée Palace and the Café Costes in Paris, the two commissions that established his international reputation. Created the boutique-hotel category with the Delano Miami in collaboration with Ian Schrager, followed by Royalton, Paramount, Mondrian, Hudson, Sanderson, St Martin’s Lane, and Le Meurice. Iconic industrial designs include the Juicy Salif citrus reamer for Alessi, the Louis Ghost chair for Kartell (over one million units sold), the Costes chair, the Microsoft Optical Mouse, and the AXOR bathroom collections for Hansgrohe. First French speaker invited to a TED conference; his 2007 talk “Design and destiny” remains one of the platform’s most viewed design lectures. Knight of the Legion of Honour, Officer of Arts and Letters, recipient of the D&AD President’s Award, the Harvard Excellence in Design Award, and the Grand Prix National de la Création Industrielle, among more than 100 international awards. Appointed artistic director for the French presidency of the European Union in 2008, and Ambassador of Creativity and Innovation in 2009. Biography The Delano in Miami opened in 1995 and changed the economics of hospitality. Before it, hotels competed on stars, location, and service. After it, hotels competed on atmosphere and identity. The boutique-hotel category, now a global multi-billion-dollar segment, was built on a single project that Philippe Starck designed for Ian Schrager. The lesson, for any business that thinks design is a finishing layer, is that one designed space can create a market. That pattern, design that creates rather than decorates, runs through fifty years of work. The Café Costes in 1984 reinvented the Parisian café and produced a chair that sold 400,000 units. The Louis Ghost chair for Kartell sold over a million. Hospitality interiors for the Mondrian, Royalton, Sanderson, and Le Meurice. Bathroom systems with Hansgrohe AXOR since 1994. Industrial products for Alessi, Vitra, Microsoft, Emeco, and Duravit. The discipline behind these is what Starck calls democratic design: the argument that quality belongs at the lowest possible price the market can support, not the highest, and that a designer’s obligation is to make good things widely available rather than rare things expensive. This is a usable doctrine for executives, not just designers. It treats design as a commercial decision about category position, brand identity, product economics, and customer access. It rejects the binary of luxury versus mass-market and asks instead what quality at scale should look like. It is also a working philosophy, currently being applied to AI-collaborative furniture with Kartell and Autodesk, to hospitality projects from Paris to Zurich to the French Riviera, and to the Axiom commercial space station. Starck is a Knight of the Legion of Honour, an Officer of Arts and Letters, and the recipient of the Harvard Excellence in Design Award, the D&AD President’s Award, and more than 100 international honours. He was the first Frenchman invited to a TED conference and served as artistic director for the French presidency of the European Union. For organisations rethinking how they show up to customers, he offers something rarer than a topic. He offers a method that has built categories. Key speaking topics Democratic design and the economics of quality at scale Design as a driver of brand identity and category creation Hospitality and experience-led environments Product innovation and industrial design Sustainability, dematerialisation, and the future of materials Creativity, AI, and the changing role of the designer The philosophy of useful objects Ideal for Hospitality and consumer brand leadership teams reconsidering how environments and products carry brand identity CMOs, chief brand officers, and customer experience executives who need to argue for design as a commercial lever Product, R&D, and innovation leaders facing decisions about quality, materials, and category position Founders and senior leaders building businesses where design choices and brand identity are inseparable Audience outcomes A working definition of democratic design and how it applies to product strategy, brand position, and pricing decisions A clearer view of when design creates a category versus when it decorates one, with named examples from hospitality and consumer goods Direct exposure to a creator’s view of where design is heading, including AI collaboration, dematerialisation, and the post-plastic era Permission to treat design as a board-level question rather than a downstream finishing exercise

Why organisations work with Miha Pogacnik His Macro Violin concept is cited by C. Otto Scharmer in Theory U and across MIT Sloan’s leadership writing. Senior teams engage with an arts-based framework that already has standing in serious management thought. He has worked inside the leadership floors of IBM, Microsoft, Bosch, Nike, Shell, Novartis and Porsche. The frame of reference is decades of access to people running companies that compete on judgment. His Resonance Platform method, taught at IEDC-Bled and in client sessions, moves a leadership group from positional debate into composed creative dialogue around the actual decision on the table. He has taught at Harvard, INSEAD, IMD, IESE Barcelona, CEIBS Shanghai and THNK Amsterdam, alongside his appointment at IEDC-Bled. The work is taken seriously inside management academia and in client rooms. Biography highlights Adjunct Professor of Arts and Leadership at IEDC-Bled School of Management; has taught at Harvard, INSEAD, IMD, IESE Barcelona, CEIBS Shanghai and THNK Amsterdam Macro Violin concept attributed to him is cited by C. Otto Scharmer in Theory U and across the MIT Sloan body of work on systemic leadership Founder of IDRIART (Institute for Development of Intercultural Relations through the Arts); originated the Chartres Festival d’Eté in 1981 Ambassador of Culture of the Republic of Slovenia Has worked with leadership teams at IBM, Microsoft, Nike, Shell, Novartis, Bosch, Coca-Cola and Porsche Speaker at the World Economic Forum (Davos and China), European Forum Alpbach and UN agencies; TEDx talk “A Creative Detour to Unleash Human Potential” Biography Most senior teams have absorbed every available framework for leadership. None of those frameworks change how they listen, or how they bring a room of expert voices into a coherent decision. The capacity that matters at the top is closer to conducting an orchestra than to running an analysis. That is the territory Miha Pogacnik has worked in for four decades. As Adjunct Professor of Arts and Leadership at IEDC-Bled School of Management, he uses musical performance to develop the listening and composed judgment that leadership at the top requires. His Resonance Platform method, taught in sessions with leadership teams at IBM, Microsoft, Bosch, Nike, Shell and Porsche, walks executives through the structural intelligence of a Bach fugue or a Brahms violin concerto and back to the decision on their desk. His distinctive intellectual contribution is the Macro Violin: the principle that a leader, like a violinist inside Chartres Cathedral, cannot perform on instrument alone but has to play the whole space. C. Otto Scharmer cites the concept in Theory U and across the MIT Sloan body of work on systemic leadership. That principle now sits at the centre of how arts-based leadership is taught at IEDC-Bled. The work has roots in something larger than corporate audiences. Pogacnik founded IDRIART in the early 1980s and went on to direct more than 200 intercultural festivals in crisis regions, including the Adriatic during the breakup of Yugoslavia and Central Europe in the years before the fall of the Berlin Wall. He serves as Ambassador of Culture of the Republic of Slovenia. The first IDRIART festival ran at Chartres Cathedral in 1981, the same setting in which Pogacnik first identified the Macro Violin principle, and where the entire body of work begins. Key speaking topics Arts-based leadership development Listening as a leadership discipline Creativity and innovation through musical structure Cultural intelligence in international business Organisational learning through artistic practice The Resonance Platform method for senior teams The Macro Violin and ensemble leadership Ideal for CHROs and Chief Learning Officers designing executive development programmes CEOs and Chief Strategy Officers convening senior teams for board offsites or strategic dialogue Business school deans and EMBA directors integrating arts and humanities into leadership education Conference programmers leading flagship events on creativity and leadership Audience outcomes A demonstration of how musical structure reveals complex team dynamics, with a Bach fugue or Brahms violin concerto used as the diagnostic Live application of the Resonance Platform method to the strategic question the leadership team brings into the room A working vocabulary for leadership drawn from musical performance: composition, ensemble, listening from the periphery, and the macro violin The shift from treating the conductor as a metaphor to treating conducting as a working model of leadership

Why organisations work with Marco Tempest He works inside the technology he talks about. NASA Jet Propulsion Laboratory, MIT Media Lab and ETH Zurich Space are his day-to-day environments, not credentials borrowed for the stage. He treats perception as the strategic variable. Audiences leave with a sharper sense of how attention, framing and trust are engineered, which is the part of technology adoption most leadership conversations skip. His material is built with the tools clients want to understand: drones, robots, augmented reality, generative systems. The demonstration is the explanation. Seven TED talks and keynotes at SIGGRAPH, Davos, Cannes Lions and IBC give him a tested vocabulary for translating complex systems into language a board can act on. He has the rare standing to brief a NASA mission team in the morning and headline a Fortune 100 leadership offsite in the evening, and to make the same argument in both rooms. Biography highlights Director’s Fellow, MIT Media Lab. Creative Technologist and Consultant, NASA Jet Propulsion Laboratory; NASA Honor Award recipient. Director, Pi Innovation Hub, ETH Zurich Space. Founder and Director, MagicLab, New York. Seven-time TED speaker; SIGGRAPH 2020 keynote. Merlin Award for Best Contemporary Magician (2010); World Magic Award for Best Contemporary Magic (2009); Mandrakes d’Or (1994); Special Fellowship, Academy of Magical Arts. Biography A drone swarm performing in formation looks like a technology demo until you watch how an audience reacts to it. The reaction is the product. That is the lens Tempest brings to every emerging technology conversation: not what the system can do, but what it does to the person watching. He holds the working credentials to make that argument seriously. He is a Director’s Fellow at the MIT Media Lab, a Creative Technologist at NASA Jet Propulsion Laboratory with a NASA Honor Award for his contribution to COVID-19 ventilator work, and director of the Pi Innovation Hub at ETH Zurich’s Space division. He also runs MagicLab, a New York consortium that prototypes illusion and digital technology together. The performance work is the testing ground for the ideas. Seven TED talks and keynotes at SIGGRAPH, Davos, Cannes Lions and IBC have used robots, AR, drones and generative systems as live material, not slideware. The Merlin Award, World Magic Award and Mandrakes d’Or sit alongside the academic and engineering affiliations because the discipline is the same one: engineering perception with precision. For executive audiences, the value is specific. Tempest gives leadership teams a working model of how attention, trust and belief actually behave around new technology, drawn from the labs where that technology is being built. A board that has heard him is better equipped to ask the second-order questions about adoption, narrative and human response that strategy decks routinely miss. Key speaking topics Emerging technology and human perception Robotics, drones and autonomous systems Augmented and mixed reality Generative AI and creativity Innovation storytelling Space technology and exploration The psychology of attention and trust Ideal for Boards and executive teams setting AI, robotics or XR strategy CTO, CIO and chief innovation leaders shaping emerging-technology roadmaps Marketing and brand leadership rethinking customer attention in saturated channels Leadership offsites and innovation summits where the technology argument needs to land with non-technical executives Audience outcomes A working mental model for how attention and trust shift when new technology enters a customer relationship Specific examples, drawn from NASA JPL, MIT Media Lab and live performance, of how robots, drones, AR and generative systems behave in front of real audiences Sharper questions to put to internal technology and innovation teams about adoption and human response A reframing of innovation storytelling as a discipline with rules, not a soft skill

Why organisations work with Kevin Roberts He led Saatchi and Saatchi globally for seventeen years, so brand and creative conversations land with the authority of someone who ran the network, not observed it. Lovemarks is one of the few brand frameworks from the 2000s still cited in marketing rooms; Advertising Age named it an Idea of the Decade in 2009. His operator track record covers Mary Quant, Gillette, Procter and Gamble, Pepsi-Cola and Lion Nathan, which gives commercial teams a counterpart who has run P&Ls, not only advised on them. 64 Shots gives leadership audiences a structured, opinionated playbook for operating in volatile markets, written from inside a creative business rather than a business school. Biography highlights CEO Worldwide of Saatchi and Saatchi from 1997 to 2014; Chairman until 2016. CEO of Pepsi-Cola Middle East at 32, then President and CEO of Pepsi-Cola Canada. Chief Operating Officer and Director at Lion Nathan, the Australasian brewer, from 1989 to 1996. Author of Lovemarks: The Future Beyond Brands, published in 18 languages, and 64 Shots: Leadership in a Crazy World. Honorary Professor of Creative Leadership at Lancaster University, with parallel honorary chairs at the University of Auckland Business School and the University of Victoria in Canada. Companion of the New Zealand Order of Merit for services to business and the community. Biography Lovemarks reframed a question marketers had been answering badly for years. Instead of measuring respect and recognition, Kevin Roberts argued that the brands that survive are the ones customers actively love, and that emotion, not rational benefit, is the real driver of long-term commercial value. The book travelled into 18 languages and became one of the few brand frameworks from the period still in active use. The argument carries weight because of where it came from. Roberts spent seventeen years as CEO Worldwide of Saatchi and Saatchi, after running Pepsi-Cola in the Middle East and Canada, and serving as Chief Operating Officer at Lion Nathan. He has sat on the operator side of brand decisions at scale, including categories where price is brutal and differentiation is mostly emotional. 64 Shots: Leadership in a Crazy World extended the work into leadership. The book is a set of sixty-four short, opinionated entries on running creative businesses in volatile conditions, drawn from his own career and the leaders he has worked with. It gives commercial audiences a way to talk about culture, decision-making and creative risk without the abstraction that usually surrounds those topics. Roberts now runs Red Rose Consulting and chairs My Food Bag and The Herdy Company. He holds honorary chairs in creative leadership and innovation at Lancaster University, the University of Auckland Business School and the University of Victoria in Canada, and is a Companion of the New Zealand Order of Merit for services to business. Key speaking topics Brand strategy and emotional brand equity Creative leadership in commercial organisations Marketing transformation and customer loyalty High-performance culture Leadership in volatile markets Innovation inside legacy businesses Ideal for CMOs and brand leaders rebuilding loyalty in commoditised categories CEOs and boards of consumer-facing businesses where brand is the main commercial moat Marketing, creative and customer experience leadership teams Sales and growth conferences in retail, FMCG, media and advertising Audience outcomes A working definition of what separates a brand customers respect from one they actively love, and why the second is worth more Language for talking about emotion as a commercial asset rather than a soft variable A clearer view of how creative organisations make decisions under pressure, drawn from inside one of the world’s largest networks Practical positions on culture, risk and leadership taken from 64 Shots that audiences can argue with rather than nod at

Why organisations work with Jinsop Lee He gives commercial teams a usable grading method for sensory experience, the Five Senses framework, that translates design theory into something a marketer, product manager or operator can apply without a design background. His TED Talk on multisensory design has been viewed over 1.6 million times, which means audiences arrive primed for the argument and leave able to recall and reuse it. He has shipped work for LG and Jaguar Land Rover and exhibited at CES, 100% Design London and Light + Building Frankfurt, giving him operating credibility with product and brand functions, not just lecture-circuit credibility. Recognition from Red Dot and Good Design anchors the talk in professional design judgement, not opinion. He pairs serious craft with a comic, story-led delivery, which lands the substance with audiences who would tune out a more academic treatment. Biography highlights TED Global Talent Search winner, TED Long Beach 2013; “Design for All 5 Senses” has over 1.6 million views. Founder of design firm Uncle Oswald Is My Hero. Former Associate Professor of Industrial Design, Kyung-Il University, Korea. Red Dot Design Award and Good Design Award recipient. Work exhibited at CES Las Vegas, 100% Design London, Good Design Tokyo, and Light + Building Frankfurt. BA Industrial Design, Syracuse University; MBA, Yonsei University. Biography Most product categories now look the same across the price ladder. Visual design is solved, and customers have learned to scroll past it. What still separates one product from the next is the texture of the experience itself: the sound a car door makes when it closes, the resistance of a button, the smell of a packaged good when it is opened for the first time. This is the territory Jinsop Lee works in. His Five Senses framework, presented at TED Long Beach in 2013 and viewed more than 1.6 million times since, gives a usable way to grade any product or experience across sight, sound, touch, taste and smell. It is not a designer’s tool. It is a grading sheet that a brand or product team can run through in a meeting. The underlying craft is serious. Lee studied industrial design at Syracuse University, took an MBA at Yonsei, and served as Associate Professor of Industrial Design at Kyung-Il University. His commercial work has shipped through Uncle Oswald Is My Hero, his own design firm, and through engagements with LG and Jaguar Land Rover. His pieces have been shown at CES, 100% Design London, Good Design Tokyo, and Light + Building Frankfurt, and have collected Red Dot and Good Design awards. For commercial audiences, the value is that he can take a senior team through the same grading exercise they will see online from him, then turn it on their own products. Most buyers leave with two or three specific experiences they can no longer evaluate the old way. Key speaking topics Multisensory design Customer experience design Design thinking Creativity and innovation method Product development craft Brand and experience differentiation Ideal for CMOs and brand directors rebuilding around experience rather than awareness Heads of product and product design in consumer goods, automotive, hospitality and retail Innovation and R&D leaders running new product development programmes Customer experience leads in service-led businesses Audience outcomes A working knowledge of the Five Senses framework, applied to a product or experience the audience already owns. Specific examples of multisensory design done well and badly, drawn from familiar consumer categories. A sharper instinct for where current products under-deliver against customer expectation. A shared vocabulary that commercial, design and operations functions can use in the same meeting.

Why organisations work with Hunter Tura His “22nd Century Brand” framework, developed publicly through DesignSingapore Council, gives leadership teams a precise vocabulary for what brand investment is actually supposed to deliver, reframing brand from a static identity asset to a dynamic participation platform that drives commercial affiliation. He has built and run design businesses at CEO level, which means his counsel on brand strategy is not advisory abstraction. Rather, it is the same kind of operational decision-making he is asking leadership teams to make. His client portfolio spans luxury (Prada, Chanel, Tiffany), cultural institutions (Victoria & Albert Museum, Kennedy Center for the Performing Arts), aviation (Changi Airport), and technology (Netflix, GE, Samsung) providing a level of cross-sector pattern recognition that a single-sector brand consultant cannot offer. His formation in architecture under Rem Koolhaas at Harvard GSD gives him a systems-thinking approach to brand that most strategists, who are trained in marketing or communications, lack. It shows in how he diagnoses problems others misread. His work at Entro on experiential branding and the built environment addresses a dimension of brand strategy – how physical spaces communicate and shape participation – that is almost entirely absent from the mainstream brand conversation, but increasingly urgent for property, hospitality, aviation, and cultural sectors. Biography highlights Chief Creative Officer, Entro Communications (appointed November 2025); previously President & CEO, Bruce Mau Design (2010–2019) and CEO, The Creative Organization Client work spanning Netflix, Samsung, GE, Unilever, Audi, Lululemon, Changi Airport Group, Lucid Motors, and the Victoria & Albert Museum Curator, Canada Pavilion, 2018 London Design Biennale; juror, Presidential Design Awards Singapore (2017) and Florence Design Biennale (2019) Commentator, “Design Canada” (2017 documentary) Creator of “The 22nd Century Brand” – a conceptual series produced with DesignSingapore Council and the National Design Centre, reframing brand evolution as a strategic and societal imperative March, Harvard University Graduate School of Design (thesis directed by Rem Koolhaas); Supermentor, Harvard Business School Field X/Y programme; Alumni Council, Harvard GSD Biography The organisations that use brand to create durable competitive advantage treat it as a design discipline, not a marketing function. Hunter Tura has spent 25 years at that boundary, running Bruce Mau Design as President & CEO for nine years, founding SYNDICATE X and The Creative Organization, and now serving as Chief Creative Officer at Entro Communications, where he leads creative strategy across experiential branding, wayfinding, and built-environment design at an international scale. His client work crosses sectors that rarely share a diagnostic framework: luxury goods (Prada, Chanel, Tiffany), cultural institutions (the Victoria & Albert Museum, the Kennedy Center for the Performing Arts), aviation and hospitality (Changi Airport, Marina Bay Sands), and technology (Netflix, GE, Samsung). The common strategic problem is consistent: how does an organisation make its brand do genuine commercial work rather than simply look credible? That question has a specific intellectual architecture in Tura’s hands. His “22nd Century Brand” framework traces how brand has evolved from static trademark to dynamic participation platform. The organisations ahead of their competitors have designed brand as a system. The ones falling behind have commissioned a refresh. Tura holds an MArch from the Harvard University Graduate School of Design, where his thesis was supervised by Rem Koolhaas, and a BA from Haverford College in the Growth and Structure of Cities. He has served on the Harvard GSD Alumni Council, is a Supermentor at Harvard Business School, and was curator of the Canada Pavilion at the 2018 London Design Biennale. He also appeared as a commentator in the 2017 documentary Design Canada. Key speaking topics Brand strategy as a driver of competitive growth Design-led business transformation Experiential branding and the built environment The evolution of brand from identity to participation platform Building and leading creative organisations at scale Cross-sector brand innovation The commercial case for design thinking Ideal for CMOs and senior marketing leadership managing significant brand investment with unclear ROI CEOs and boards navigating brand repositioning, post-merger integration, or market repositioning Senior leaders in property, hospitality, aviation, and cultural sectors where physical environment is central to brand experience Executive education cohorts in innovation, design strategy, or competitive differentiation Audience outcomes A diagnostic framework for identifying why brand investment is not producing competitive returns – with named examples from luxury, tech, and cultural sectors A clear distinction between communications-led and design-led brand strategy, and what each produces Practical language for commissioning, evaluating, and challenging brand strategy work at leadership level An understanding of how experiential and environmental design is reshaping brand expectations across sectors Exposure to cross-sector patterns from a practitioner who has made CEO-level brand decisions across more than twenty years and four distinct industry categories