Future of Technology speakers

Why organisations work with Mark Stevenson Two bestselling books, An Optimist’s Tour of the Future and We Do Things Differently, that don’t theorise innovation but document it on the ground across four continents. Senior leaders get evidence of what already works, not opinions about what should. Operating experience to back up the advice. Stevenson is Director of Strategy and Special Projects at soil health business Oath, writing from inside a venture of the kind he asks boards to study. Cross-domain advisory range from the UK Ministry of Defence on peace and national security, to Médecins Sans Frontières on climate strategy, to GSMA on purpose. Few advisors hold credibility across that spread of rooms. A working stance on uncertainty for leaders who can no longer rely on prediction. The “reluctant futurist” framing names the discomfort buyers feel about boardroom forecasting and offers something more useful in its place. Stagecraft from a comedy and music background that makes serious material land. He gets a sceptical or hostile room engaged without softening the argument. Biography highlights Author of An Optimist’s Tour of the Future (Profile Books, translated into 12 languages) and We Do Things Differently: The Outsiders Rebooting Our World Director of Strategy and Special Projects at soil health business Oath Co-founder of carbon removals firm CUR8 Global Ambassador for environmental law firm ClientEarth Former strategic advisor on peace, national security and climate change to the UK Ministry of Defence Has advised Médecins Sans Frontières (UK/Ireland) and the GSMA on long-term strategy Co-host of Jon Richardson and the Futurenauts podcast with comedian Jon Richardson and writer Ed Gillespie Biography Most boards still operate on a model of prediction. But the variables that shape strategy now move together and feed each other. Climate, geopolitics, technology and the failures of markets to price risk properly are not separate items on a register. They are aspects of the same problem. Mark Stevenson works the seam where senior leaders have to make confident decisions without the luxury of confident forecasts. His two books, An Optimist’s Tour of the Future and the bestselling We Do Things Differently, are field reports rather than theory. Both document the people and ventures actually rebuilding broken systems in education, energy, healthcare, food and finance. His advisory practice spans governments, NGOs, investors and multinational organisations, and covers ground few in this category can match. He has been strategic advisor on peace, national security and climate change to the UK Ministry of Defence. He is ‘Futurist without Borders’ for Médecins Sans Frontières (UK/Ireland), strategic advisor to the GSMA, and Global Ambassador for environmental law firm ClientEarth. Alongside that, he is Director of Strategy and Special Projects at soil health business Oath, working on systems change from inside a venture rather than commenting on it from the gallery. Some of this is lived. Stevenson’s understanding of leadership under uncertainty is also shaped by his own recovery from Complex-PTSD, an experience of leading through profound personal disorientation. It is part of why his keynotes treat the emotional and relational dimensions of change as seriously as the strategic ones, and why he is unusually direct about what it costs leaders to hold composure when the ground moves. Key speaking topics Systems change and systems literacy Strategic foresight under deep uncertainty Innovation in failing systems Future of technology and society Climate, democracy and market risk as connected challenges Storytelling and stagecraft for serious material Ideal for Senior leadership teams and boards Strategy, innovation and foresight functions Investors and capital allocators making long-horizon decisions Policy makers and public sector audiences Audience outcomes A way to look at climate, geopolitics, technology and trust in institutions as one problem rather than four Specific examples of innovators already rebuilding broken systems at scale, drawn from Stevenson’s own field research A working stance on uncertainty for leaders who can no longer rely on prediction-based planning A sharper view of where their organisation may be committing capital to outdated assumptions about how the world works

Why organisations work with Mark van Rijmenam He gives boards a named decision framework, WAVE (Watch, Adapt, Verify, Empower), drawn from his book Now What?, now built into an operating diagnostic that scores a leadership team’s AI readiness against its own industry and regulatory context. The framework translates futurist material into something a planning cycle can actually use. His research base spans AI, blockchain and the metaverse across six books, so the technology view is not a single-trend pitch but a structured map of how these layers interact for an operating business. Salesforce named him one of 16 human voices shaping the future of AI, which gives buyers an external credibility marker beyond bureau ranking. He has built and run technology platforms himself, Datafloq and Futurwise, and has turned the WAVE framework into the Intelligence Age Scorecard, so the perspective is informed by building the tools, not only commenting on them. Format range is unusually wide for a futurist: he delivered the first TEDx talk in virtual reality and a TEDx in Athens via digital twin, and runs sessions in person, virtually and as holographic delivery when the brief calls for it. Biography highlights PhD in Management, University of Technology Sydney Author of six books, including Step into the Metaverse (Wiley) and Now What? How to Ride the Tsunami of Change Founder of Datafloq and of Futurwise, an AI-powered insights platform Certified Speaking Professional (CSP) and Global Speaking Fellow Recognised by Salesforce as one of 16 human voices shaping the future of AI Delivered the first TEDx Talk in virtual reality (2020) and a TEDx talk in Athens via digital twin (2023) Biography The hardest question for a board right now is not whether AI matters. It is what to commit to, when most of the technology in front of them will be obsolete in eighteen months. Van Rijmenam works on that question. His latest book, Now What? How to Ride the Tsunami of Change, sets out the WAVE framework: Watch, Adapt, Verify, Empower. The framework is built to be used by an executive team in a planning cycle, not admired from a stage. The credibility behind that work is structural. A PhD in management from the University of Technology Sydney sits alongside six published books that span big data, blockchain, the metaverse and now generative AI. Step into the Metaverse was published by Wiley in 2022. Future Visions, written in five days as an experiment in human-AI co-authorship with ChatGPT, came the following year. The body of work treats each technology layer as part of a connected operating reality, not as standalone trends. He builds the tools he talks about. Datafloq curates emerging-technology intelligence for executives. Futurwise is an AI-powered learning environment he founded to give organisations a structured way to track signal across technology, regulation and culture. He has since turned WAVE into the Intelligence Age Scorecard, a diagnostic that scores a leadership team’s AI readiness, surfaces the gap between what the C-suite believes and what management experiences, and returns a 90-day action plan. Salesforce named him one of 16 human voices shaping the future of AI, and the Global Speakers Federation has admitted him as a Global Speaking Fellow, a designation held by fewer than fifty people worldwide. The format choices reinforce the argument. He delivered the first TEDx Talk in virtual reality in 2020, and a TEDx in Athens in 2023 through a digital twin. For a buyer, the relevant signal is not the novelty. It is that the speaker is using the technologies he is asking leadership teams to make decisions about. Key speaking topics Generative AI and enterprise deployment Strategic foresight and scenario planning Decision architecture under exponential change The metaverse and immersive business models Blockchain and distributed-ledger applications AI ethics and governance Future of work and human-machine collaboration Ideal for Boards and executive committees setting AI and emerging-technology strategy Strategy, innovation and transformation leaders moving from pilots to operational deployment CTO, CIO and Chief Digital Officer audiences Leadership offsites and planning cycles where a structured foresight method is needed Audience outcomes A working decision architecture (WAVE) that an executive team can apply to its own AI and technology bets, with the option of a structured readiness diagnostic that benchmarks the team against its industry A structured map of how AI, blockchain and immersive technologies interact across the operating model A clearer view of where to commit capital now and where to keep optionality A read on where leadership perception and operational reality diverge on AI, including early preparedness for AGI-level systems Specific examples of organisations that have moved from technology pilots into operational advantage

Why organisations work with Markus Bernhardt He runs a continuous research programme, The Endeavor Report, built on client-led case studies of what is actually working in enterprise AI adoption, so the analysis a board hears is grounded in field evidence rather than vendor positioning. He translates AI capability into operating model decisions: where to redesign workflows, how to govern adoption, which workforce shifts to plan for. The conversation moves from technology curiosity to structural choice. He carries credibility on both sides of the table, having advised technology vendors on go-to-market and Fortune 100 and Fortune 500 leaders on transformation, which lets him read where vendor claims meet enterprise reality. His pragmatic stance is explicit: no silver bullet, no hype framing. Senior buyers get an honest read on adoption maturity, polarisation across the workforce, and the specific points where AI actually changes the cost or quality of work. Forbes Technology Council member and recurring contributor to Training Magazine, the Learning Guild and ATD, with two TD Magazine cover stories, giving the body of published thinking a paper trail leaders can verify. Biography highlights Founder of Endeavor Intelligence, an independent AI strategy research and advisory firm Author of The Endeavor Report, a research programme on applied workforce solutions and enterprise AI adoption Co-creator of the TTE AI Strategy Framework with The Thinking Effect Former Chief Evangelist at Obrizum, a deep-tech adaptive learning company Forbes Technology Council member; contributor to Training Magazine, the Learning Guild, ATD and Coaching Magazine Doctorate in physics; two decades of work with Fortune 100 and Fortune 500 organisations Biography Enterprise AI adoption rarely fails on the technology. It fails on the operating model around it: who owns the workflow change, which capabilities the workforce needs next, what governance has to sit underneath. Markus Bernhardt’s work at Endeavor Intelligence is built around that gap. The Endeavor Report, his flagship research programme, sits on real client case studies rather than vendor surveys. It plots organisations across efficiency accelerators, strategic enablers, capability creators and core process innovators, giving leaders a vocabulary for the adoption choice in front of them. The argument is field-tested, and it lands where boards actually decide. His earlier role as Chief Evangelist at Obrizum, a deep-tech adaptive learning company, gave him an operator’s read on how AI changes capability development inside organisations. That experience now feeds the workforce side of his research, alongside published work in Training Magazine, the Learning Guild and ATD, and a seat on the Forbes Technology Council. A physics doctorate sets the underlying disposition. Bernhardt is sceptical of pattern claims that do not survive the data, blunt about where AI actually shifts cost or quality, and explicit that there is no silver bullet for adoption at scale. For senior leaders weighing capital, structure and workforce moves at the same time, that posture is the point. Key speaking topics Enterprise AI strategy and adoption Applied workforce solutions AI governance and operating model design Workforce transformation and capability development Evidence-based decision support for senior leaders AI in learning and performance Future of work in AI-augmented organisations Ideal for C-suite leaders weighing AI investment, governance and operating model decisions CHROs and chief learning officers planning workforce capability shifts Strategy, transformation and innovation leads designing enterprise AI roadmaps Boards seeking an independent, research-backed read on AI adoption maturity Audience outcomes A clearer map of where their organisation sits across the four adoption archetypes Bernhardt’s research identifies A sharper read on which AI claims to discount and which to act on Specific governance and operating model questions to put to internal teams and vendors A framework for talking about workforce polarisation as adoption deepens Language a senior team can carry into the next board conversation on AI

Why organisations work with Martin Baily He has held the chair that briefs a US president on the economy. Few speakers can describe how macro policy, financial regulation and productivity actually intersect from inside that seat. His current Brookings work with Federal Reserve Board economists on generative AI as a general-purpose technology gives boards a sober, evidence-led read on the productivity case, distinct from vendor and consultancy framing. Twenty years inside the McKinsey Global Institute on cross-country productivity research means he can tell a European board how its growth problem differs from the US one, with the data to back it. As co-chair of the Bipartisan Policy Center’s Financial Regulatory Reform Initiative and a member of the Squam Lake Group, he reads the financial regulation agenda the way an operator does, not the way a lobbyist does. His written record, from “Innovation and the Productivity Crisis” to “Transforming the European Economy”, gives clients a referenceable thesis, not a deck. Biography highlights Chairman, President’s Council of Economic Advisers, 1999 to 2001, and Cabinet member under President Bill Clinton. Senior Fellow Emeritus, Brookings Institution; Bernard L. Schwartz Chair in Economic Policy Development. Co-author, “Transforming the European Economy” (Peterson Institute, 2004), Choice Outstanding Academic Title 2005. Co-author, “Innovation and the Productivity Crisis” (Brookings Institution Press, 1988). Principal, McKinsey & Company’s Global Institute (1996 to 1999); senior advisor to the McKinsey Global Institute since 2002. Co-chair, Financial Regulatory Reform Initiative, Bipartisan Policy Center; senior advisor, Albright Stonebridge Group. Biography Productivity growth is the variable that decides whether wages can rise, debt is sustainable, and capital earns a return. It has been weak across most advanced economies for two decades, and the explanation is contested. Martin Baily has spent his career inside that contest, from the White House, from McKinsey’s Global Institute, and from Brookings. He chaired President Clinton’s Council of Economic Advisers from 1999 to 2001 and sat on the Council from 1994. He holds the Bernard L. Schwartz Chair in Economic Policy Development at Brookings and is a senior advisor to the McKinsey Global Institute, where he was a principal in the late 1990s during the Institute’s foundational comparative productivity work. His co-authored books, “Innovation and the Productivity Crisis” with Alok Chakrabarti and “Transforming the European Economy” with Jacob Funk Kirkegaard, set out a consistent thesis: productivity weakness is rarely a single mechanical problem; it is the cumulative drag of weak innovation diffusion, protected incumbents and policy that subsidises stasis. The European book was named a Choice Outstanding Academic Title in 2005. Recent work at Brookings, with Federal Reserve Board economists David Byrne and Eugenio Soto and Brookings colleague Aidan Kane, examines whether generative AI qualifies as a general-purpose technology and where, in finance and other sectors, the productivity dividend will actually land. He co-chairs the Bipartisan Policy Center’s Financial Regulatory Reform Initiative and sits in the Squam Lake Group of financial economists who write on systemic risk and reform. Key speaking topics US and global productivity growth Financial regulation and systemic risk The macroeconomic case for generative AI US economic policy and the Federal budget outlook European competitiveness and structural reform Social Security and pension reform Ideal for Boards and audit committees pricing financial regulation and macro risk into strategy CFOs and chief economists at banks, insurers and asset managers Senior policy and government affairs leadership tracking US economic policy Strategy and transformation leaders building the AI productivity business case Audience outcomes A clear read on where productivity growth is actually coming from, and where it is not A grounded view on which generative AI productivity claims are supported by evidence and which are not An informed perspective on the live US financial regulatory agenda and its implications for capital and risk A comparative frame for European versus US growth performance and the policies that move it

Why organisations work with Martin Smith He built SASIG from a private forum into a community of more than 11,000 cybersecurity practitioners across roughly 4,500 organisations, which gives him a unique read on what CISOs actually worry about, not what vendors say they should. His argument that breaches are behavioural before they are technical reframes the cyber conversation for boards that have over-invested in tooling and under-invested in people. Three decades of operational security experience across the RAF, Kroll, Standard Chartered and his own firm, The Security Company, lets him talk to executive audiences without retreating into jargon or vendor pitch. He speaks with the authority of an industry founder, not a commentator. SASIG, TSC, and his OSPAs Lifetime Achievement Award in 2017 give him standing other cyber speakers cannot match in a UK boardroom. He is unusually effective with mixed audiences of technical and non-technical leaders, a direct consequence of his behavioural psychology background and a career spent translating between the two. Biography highlights Founder and Chairman of The Security Awareness Special Interest Group (SASIG), established 2004; now part of Nineteen Group following the January 2024 acquisition. Awarded the MBE for 15 years as a commissioned officer in the Royal Air Force Security (Provost) Branch. Former Senior Director of Corporate Security at Kroll Associates (UK) and Head of Information Security at Standard Chartered Bank. Founded The Security Company (International) Limited in 1997, exiting via management buyout in December 2019. Lifetime Achievement Award, inaugural OSPAs (Outstanding Security Performance Awards), March 2017. BSc in Behavioural Psychology; FSyI (Fellow of The Security Institute); Freeman Emeritus of the Worshipful Company of Information Technologists. Biography The vast majority of cybersecurity failures start with a human decision, not a system flaw. That observation has driven Martin Smith’s work for three decades, and it is the argument SASIG, the network he founded in 2004, was built around. Today it represents over 11,000 practitioners drawn from roughly 4,500 organisations across UK industry, government, law enforcement, and academia. His credibility is operational, not theoretical. Fifteen years as a commissioned officer in the Royal Air Force Security (Provost) Branch earned him an MBE. He then went into the commercial sector via Touche Ross, took on Senior Director of Corporate Security at Kroll Associates, and ran information security for Standard Chartered Bank before founding The Security Company (International) Limited in 1997. What ties that career together is a behavioural psychology background that shapes how he reads risk. Boards tend to think of cyber as a technical procurement problem. Smith’s work consistently pushes them toward the harder question of how staff behave under pressure, how culture is engineered, and how awareness is sustained beyond an annual training module. He retired from TSC in December 2019 in a management buyout to focus on SASIG, which Nineteen Group acquired in January 2024. In March 2017 he received the inaugural OSPAs Lifetime Achievement Award for his work on the human factor in security breaches, which remains the most precise summary of what he has spent his career arguing for. Key speaking topics Cyber and information security The human factor in security breaches Security awareness and behavioural risk Counter-terrorism and crisis management Risk and resilience for boards The business of security Ideal for CISOs, CIOs and CTOs assessing the cultural side of their cyber exposure Boards and audit committees recalibrating cyber risk beyond tooling spend HR and learning leaders responsible for security awareness programmes Public-sector and regulated-industry leaders working with sensitive information Audience outcomes A clearer view of where cyber budgets are misallocated between technology and people. Specific, practitioner-grounded examples of how organisations engineer security awareness into culture rather than treat it as a compliance event. A working understanding of the human-factor argument that has reshaped UK cybersecurity practice over the last twenty years. The perspective of a founder who has watched 11,000+ cyber practitioners articulate what really keeps them awake.

Why organisations work with Max Lenderman He wrote the founding text of experiential marketing. Experience the Message (2005) put the category on the map. Twenty years on, his thinking is the underlying logic most brand-experience practice still draws from. He has run the experiential function at the agencies that shape global brand work: founder of the global experiential practice at Crispin Porter + Bogusky, former CEO of School, current Chief Experience Officer at Omnicom’s GMR Marketing. He moves brands from broadcasting purpose to operating on it. His “invertising” approach starts inside the organisation, with employees, and makes brand purpose a commercial driver rather than a campaign line. He has been working on web3, NFTs, and the digital-physical convergence since 2021, before most CMOs had a position on any of it. His Adweek “Into the Metaverse” column is one of the longer-running serious treatments of the territory. He has built campaigns for Tommy Hilfiger, Procter & Gamble, Unilever, Absolut, and DaimlerChrysler. The case material in the room is from inside the work, not observed from outside it. Biography highlights Author of Experience the Message: How Experiential Marketing Is Changing the Brand World and Brand New World: How to Reach Billions, Not Millions Chief Experience Officer at Omnicom’s GMR Marketing, the world’s largest experiential marketing agency Founder of the global experiential practice at Crispin Porter + Bogusky; former CEO of School (Project Worldwide) Founding member of the International Experiential Marketing Association (IXMA) Columnist for Adweek and Campaign magazines, including the “Into the Metaverse” column Speaker at SXSW, Consensus, Forbes CMO Summit, Advertising Week, and X-Prize Biography Experience the Message was published in 2005. It is the book that put the phrase “experiential marketing” into the advertising vocabulary, and the thesis behind it, that the brand is what the customer experiences, not what the brand says about itself, is now treated as common sense by most serious CMOs. The author wrote it from inside the work, not as a theorist looking on. Max Lenderman has spent the last two decades building the function he named. He launched the global experiential practice at Crispin Porter + Bogusky, served as CEO of School, the purpose-led consultancy inside Project Worldwide, and now holds the first Chief Experience Officer post at Omnicom’s GMR Marketing. The client list, Tommy Hilfiger, Procter & Gamble, Unilever, Absolut, DaimlerChrysler, NASCAR Canada, gives him operating ground in categories where brand experience moves revenue. Two ideas anchor his current work with senior marketers. The first is “invertising,” the argument that brand purpose has to be operationalised through employees before it can be sold to customers, and that the financial return on purpose is measurable when treated this way. The second is the “phygital” frontier, where digital and physical experiences are designed as a single product rather than as a campaign with a digital extension. His Adweek column “Into the Metaverse” has tracked this territory since 2021. What he gives a senior marketing audience is the founding logic of the category and twenty years of inside work applying it. He cites a PwC finding that 86% of US buyers will pay more for a better brand experience, then shows what that figure actually requires of a brand operating model. Key speaking topics Customer experience and brand operating reality Experiential and “phygital” marketing Brand purpose as commercial driver Web3, NFTs, and the metaverse for marketers AI as creative amplifier in marketing Sports marketing and live brand experience Marketing innovation and emerging consumer behaviour Ideal for CMOs, CBOs, and brand directors rethinking the role of marketing in commercial strategy Customer experience and brand experience leads inside large consumer businesses Agency leaders and creative directors briefing on web3, AI, and digital-physical integration Sports, entertainment, and live-event sponsors building brand experience programmes Audience outcomes A working definition of brand experience that separates it from communications and advertising A view of brand purpose as an internal operating commitment, not a campaign theme A sharper read on where web3, NFTs, and the metaverse have commercial traction for marketers, and where they do not A direct argument for treating AI as a creative amplifier inside marketing teams Case material from Crispin Porter + Bogusky, School, and GMR Marketing applied to the audience’s own brand questions

Why organisations work with Max Tegmark He sits at the centre of the global AI safety conversation. As President of the Future of Life Institute, he organised the 2023 “Pause Giant AI Experiments” open letter signed by Yoshua Bengio, Stuart Russell, Elon Musk and more than 30,000 others, and FLI’s policy work fed directly into the EU AI Act. He brings a working physicist’s discipline to AI claims, not a commentator’s. His MIT research group studies the physics of intelligence itself, which lets him tell a board what current systems can and cannot do without selling either fear or excitement. He has shaped how non-specialists think about AI through a New York Times bestseller. Life 3.0 framed the alignment problem and the long-run scenarios for governments, executives and the public, and remains a reference point for senior policy and corporate audiences. He is one of the few speakers TIME placed on its inaugural TIME100 AI list whose authority rests on peer-reviewed research rather than commercial position. He talks to leaders the way he talks to physicists. Specific mechanisms, named risks, concrete governance options, no jargon stack. Biography highlights Professor of Physics, Massachusetts Institute of Technology Co-founder and President, Future of Life Institute Author, Life 3.0: Being Human in the Age of Artificial Intelligence (Knopf, 2017), New York Times bestseller Author, Our Mathematical Universe: My Quest for the Ultimate Nature of Reality (Knopf, 2014) Named to TIME100 AI, the inaugural TIME list of the 100 most influential people in artificial intelligence Fellow of the American Physical Society; Packard Fellow; Royal Swedish Academy of Engineering Science Gold Medal (2019); contributor to the Sloan Digital Sky Survey Biography The 2023 open letter calling for a six-month pause on training AI systems more powerful than GPT-4 was the moment AI safety stopped being a niche concern and became a board-level question. The letter was organised out of the Future of Life Institute. Its president is Max Tegmark. Tegmark is a Professor of Physics at MIT whose research moved from precision cosmology, including significant work on the Sloan Digital Sky Survey, to the physics of intelligence itself. That trajectory matters. He approaches AI not as a technology commentator but as a working scientist asking what these systems are, what they can be made to do safely, and where the limits of current understanding sit. Through the Future of Life Institute, which he co-founded with Anthony Aguirre, Tegmark has built one of the most consequential policy voices in AI. FLI’s work shaped key provisions of the EU AI Act, and the 2023 pause letter, signed by Yoshua Bengio, Stuart Russell, Elon Musk, Steve Wozniak and Yuval Noah Harari among more than 30,000 others, reframed the global conversation about frontier model risk. His writing carries the same authority into a wider audience. Life 3.0 became a New York Times bestseller and remains a reference text for leaders trying to understand what alignment means and why it is hard. Our Mathematical Universe, published by Knopf in 2014, lays out his case that physical reality is, at the deepest level, a mathematical structure. He was named to TIME’s inaugural TIME100 AI list in 2023, awarded the Royal Swedish Academy of Engineering Science Gold Medal in 2019, and elected Fellow of the American Physical Society for his contributions to cosmology. Key speaking topics Frontier AI capability and risk AI governance and regulation AI safety and alignment The future of work in an age of capable AI Existential risk and transformative technology Cosmology and the nature of reality Physics of intelligence Ideal for Boards and executive teams setting AI strategy and governance Policy, regulatory and public-sector leaders working on AI rules Chief Technology Officers, Chief AI Officers and heads of research Investor and academic audiences engaging with frontier technology Audience outcomes A clearer view of what current AI systems can and cannot do, separated from vendor and media framing A working mental model of the alignment problem and why frontier-model governance is hard Concrete reference points from the EU AI Act and the FLI policy agenda for corporate AI policy Sharper questions to put to internal AI leads, vendors and external advisers A scientifically grounded sense of which long-run AI scenarios are plausible and which are not

Why organisations work with Melissa Sterry She brings primary scientific research, not commentary. Her doctorate at the University of Greenwich AVATAR group produced an original framework, Panarchistic Architecture, for designing wildland urban-interface resilience to wildfires. She runs Bionic City, the consultancy she founded in 2010 to ask how nature would design a city, and translates biomimicry, bioengineering and biotechnology into specific implications for buildings, infrastructure and utilities. She has briefed senior audiences at the World Bank, Unilever, Toyota, Schneider Electric, Balfour Beatty, McKinsey and the UK Ministry of Defence, and presented at the University of Oxford Climate Forum and the University of Cambridge Festival of Ideas. Her work crosses architecture, materials, urban planning and corporate strategy without losing scientific rigour, which makes her credible to engineers, planners and procurement teams as well as to boards and marketing functions. She is a Chartered Scientist with the UK Science Council, a Fellow of the Design Research Society and the Institute of Science and Technology, and sits on the Design Council Expert Network. Biography highlights PhD from the AVATAR research group at the University of Greenwich on wildfire resilience for the wildland urban interface Founder of Bionic City (2010) and Bioratorium (2019), her biofuturism and biodesign consultancy practices Chartered Scientist (UK Science Council); Fellow of the Design Research Society and the Institute of Science and Technology Contributor to The Routledge Companion to Ecological Design Thinking and The Routledge Companion to Smart Design Thinking Presenter of Leonardo’s City for BBC Radio 4’s The Five Faces of Leonardo and interviewed by Neil deGrasse Tyson on StarTalk Mensa Education and Research Foundation International Award; Global Women Inventors and Innovators Network Hall of Fame inductee Biography Most sustainability strategy is written in the language of disclosure. The buildings, materials and supply choices it has to deliver against are physical, and they are increasingly exposed to fire, heat, water stress and biodiversity collapse. Melissa Sterry works in that gap. Her doctorate at the University of Greenwich AVATAR group set out a framework she calls Panarchistic Architecture, which models wildland urban-interface resilience on the way fire-adapted ecosystems behave. From the same body of research she developed Pyrophytic and Xerophytic Architecture, design responses to wildfire and to extreme heat and aridity. The work is grounded in ecological systems theory, not in metaphor. Her practice connects this research to organisations. Bionic City, founded in 2010, applies biomimetics, bioengineering and biotechnology to urban planning and the built environment. Bioratorium, established in 2019, extends that into a wider biofuturism consultancy with an integrated biodesign lab. Through these vehicles she has briefed the World Bank, Unilever, Toyota, Interface, Schneider Electric, McKinsey, Balfour Beatty and the UK Ministry of Defence. She is a Chartered Scientist with the UK Science Council, a Fellow of the Design Research Society, a Fellow of the Institute of Science and Technology, and sits on the Design Council Expert Network. Her writing appears in publisher series from Routledge, McGraw-Hill and Hachette, including chapters in The Routledge Companion to Ecological Design Thinking and The Routledge Companion to Smart Design Thinking. Key speaking topics Biofuturism and biodesign Climate and wildfire resilience in the built environment Bioinspired innovation in materials and manufacturing Future of cities and urban systems Sustainability strategy beyond disclosure Design science and complex systems thinking Ideal for Boards and CSOs setting sustainability and resilience strategy Real estate, infrastructure and built-environment leadership teams Heads of innovation, R&D and materials in industrials and consumer goods Climate, ESG and risk leads inside financial services and insurance Audience outcomes A working understanding of how ecological systems theory applies to fire, heat and resource resilience in physical assets A sharper view of where biomimicry and biodesign produce commercial advantage, and where they are still research Specific examples of nature-modelled responses to wildfire, aridity and urban hazard A more honest reading of the gap between sustainability narrative and operating reality Language to connect sustainability commitments to capital, design and procurement decisions

Why organisations work with Michael Cusumano He wrote the book leaders cite when they argue about platform strategy. The Business of Platforms, with Gawer and Yoffie, is the reference text for how Apple, Amazon, Google, and Microsoft built their positions, and where new entrants can still find leverage. He has spent three decades studying how software companies actually make money, from Microsoft Secrets through The Business of Software to current work on generative AI as the next platform layer. He bridges Western and Japanese industry. Two Fulbright Fellowships, ten years working in Japan, and a former dean role at Tokyo University of Science give him a working view of competitive dynamics across both markets. He is operator-adjacent. Roughly 100 consulting engagements with organisations including NASA, the World Bank, and the Bank of England, plus a dozen public-company board seats, mean the framework is pressure-tested against real strategic decisions. Biography highlights SMR Distinguished Professor of Management at MIT Sloan; Faculty Director of the Martin Trust Center for MIT Entrepreneurship; Co-Director of the MIT System Design and Management Program. Author or co-author of 14 books, including The Business of Platforms (2019), Strategy Rules (2015), Staying Power (2010), Platform Leadership (2002), and Microsoft Secrets (1995). Strategy Rules has been translated into 18 languages; Microsoft Secrets into 14. Writes the Technology Strategy and Management column for Communications of the ACM; former editor-in-chief and chairman of MIT Sloan Management Review. Recipient of the 2019 Abbie Griffin High Impact Award from the Journal of Product Innovation Management; IEEE Software 25th-Anniversary Top Pick. Princeton (BA), Harvard (PhD); two Fulbright Fellowships; former Special Vice President and Dean of Entrepreneurship and Innovation, Tokyo University of Science. Biography Platform businesses follow a different physics from product businesses. The companies sitting at the top of every market-cap league table, Apple, Amazon, Microsoft, Google, Meta, did not get there by selling better products. They built two-sided markets, opened controlled access to complementors, and used network effects to compound advantage. Cusumano’s work, with Annabelle Gawer and David Yoffie, is the reference scholarship on why this works and when it does not. His position at MIT Sloan reflects three decades of close study of the software industry. Microsoft Secrets, written with Richard Selby in 1995, was the first inside account of how a software company actually shipped product at scale. Platform Leadership followed in 2002, naming the pattern Intel, Microsoft, and Cisco had used to organise entire industries around themselves. The Business of Platforms, in 2019, extended the argument into the era of Amazon, Google, and Apple, separating what worked from what failed. He is also one of the few strategy scholars who can credibly write about Silicon Valley and Tokyo in the same paragraph. Two Fulbrights, ten years working in Japan, a former dean role at Tokyo University of Science, and fluent Japanese have produced a comparative view of how Western and Asian firms approach scale, software, and ecosystem competition. The 2019 Abbie Griffin High Impact Award and an IEEE Software 25th-Anniversary Top Pick recognise the influence of that work inside the academic and engineering communities. The current focus is generative AI as a new platform for applications development, which he argues will redraw competitive lines in software again, this time around model providers, infrastructure layers, and application developers. For boards trying to read where value will sit in the next stack, that is the live question, and the framework he has spent thirty years sharpening is the one being applied to it. Key speaking topics Platform strategy and ecosystem competition The economics of software businesses Generative AI as a platform layer Digital strategy in winner-take-most markets Innovation and entrepreneurship inside large firms Competing across US and Japanese technology markets Lessons from Bill Gates, Andy Grove, and Steve Jobs Ideal for Boards and executive committees stress-testing platform or ecosystem strategy CSOs and corporate development leaders evaluating how generative AI reshapes competitive position Technology and product leadership at firms moving from product to platform models CEO summits and senior leadership programmes covering digital strategy and software economics Audience outcomes A working framework for deciding when to compete as a product and when to open a platform. A clear read on why some platforms compound and others collapse, with the named cases that prove the pattern. Sharper questions to bring to AI strategy debates, focused on where value accrues across the stack. A comparative view of how leading US and Japanese firms have built and defended platform positions.

Why organisations work with Michael Lyon He has mentored more than 100 ventures through the Creative Destruction Lab since 2018, currently anchored in the Oceans stream at the Atlantic site. That is a working accelerator practice, not a retired one. He was Vice President and General Counsel of Space Adventures during the first private spaceflights to the International Space Station (Tito, Shuttleworth). When he talks about commercialising frontier technology, he is describing a market he helped invent. He served as Special Assistant to FDIC Chairman L. William Seidman during the Savings and Loan crisis and as an Assistant Director for Resolutions at the RTC. Few startup mentors have run a federal crisis at that level. His book Accelerating Startups: Lessons From Mentors, foreword by Professor Ajay Agrawal of the Rotman School and contributions including Professor Philip Kotler, gives boards and accelerator programmes a published reference point for what he teaches. He works comfortably in the Gulf Cooperation Council region and Asia, and has done business in more than 100 countries, which makes him useful for venture programmes thinking about international expansion from day one. Biography highlights Founder and CEO of Lyon Capital Services; mentor at the Creative Destruction Lab. Former Vice President and General Counsel, Space Adventures; leadership roles at Zero Gravity Corporation. Special Assistant to the Chairman of the FDIC and Resolution Trust Corporation during the Savings and Loan crisis; Assistant Director for Resolutions at the RTC. Former General Counsel and Director of Business Development at J.E. Robert Company; former attorney at Covington and Burling. Co-founder of Xtronaut Enterprises with the leader of the NASA OSIRIS-REx mission. Author of Accelerating Startups: Lessons From Mentors (foreword by Professor Ajay Agrawal, Rotman School of Management). J.D. cum laude, Harvard Law School; B.A. summa cum laude, Brandeis University; attended London School of Economics. Biography The hardest part of building a serious venture is not the idea. It is the cluster of decisions a founder makes about regulation, capital, geography, and timing in the first three years, almost always with too little information. That is the gap that Michael Lyon has spent two decades closing for founders, first inside the companies and now from the mentor’s seat at the Creative Destruction Lab. His commercial track record is in the part of the economy where regulation, capital intensity, and frontier technology meet. As Vice President and General Counsel of Space Adventures he helped organise the first private spaceflights to the International Space Station, the Tito and Shuttleworth missions. He held leadership roles at Zero Gravity Corporation and co-founded Xtronaut Enterprises with the lead scientist of NASA’s OSIRIS-REx mission. Before the space sector he was Special Assistant to the Chairman of the FDIC during the Savings and Loan crisis and an Assistant Director for Resolutions at the Resolution Trust Corporation, working on failed thrifts of more than 500 million dollars in assets. He has also been General Counsel and Director of Business Development at the J.E. Robert Company and an attorney at Covington and Burling. The legal training is from Harvard, cum laude. Since 2018 he has mentored more than 100 ventures at the Creative Destruction Lab across the space, ocean, and emerging technology streams. His book Accelerating Startups: Lessons From Mentors carries a foreword by Professor Ajay Agrawal of the Rotman School of Management, who founded CDL, and a contribution from Professor Philip Kotler. It is the most direct expression of what a buyer is hiring when they put him in front of founders or a corporate innovation team. Key speaking topics Commercialising frontier technology in regulated markets Mentorship and founder decision-making inside accelerator programmes The commercial space sector and lessons from the first private orbital flights International market entry, with a focus on the Gulf and Asia Crisis resolution lessons from the Savings and Loan era Corporate innovation, intrapreneurship, and venture building Ideal for Founders and CEOs of early-stage ventures in space, ocean, and other regulated frontier sectors. Corporate innovation, R&D, and venture-building teams setting up accelerator or incubator programmes. Investors, family offices, and government innovation funds backing technology commercialisation. Universities, accelerators, and policy bodies running founder education at scale. Audience outcomes A working playbook for how founders extract real value from accelerators, incubators, and government innovation programmes. A grounded view of how commercial space and ocean ventures actually get built when regulation, capital, and timing are all moving at once. Lessons from the inside of a federal financial crisis applied to how founders and boards should think about risk and resolution today. Specific guidance on entering Gulf and Asian markets without burning the first eighteen months on the wrong structure.

Why organisations work with Michael Solomon His textbook Consumer Behavior: Buying, Having, and Being is the most widely adopted course text on the subject worldwide, which means the conceptual vocabulary used by a generation of marketers traces back to his work. He has advised Calvin Klein, Levi Strauss, Under Armour, BMW, Procter & Gamble, eBay, and United Airlines on consumer psychology applied to brand, retail, and product decisions. He brings academic discipline to fast-moving commercial questions: AI consumer trust, avatar identity, metaverse engagement, and post-pandemic spending behaviour, all grounded in published research. Holder of the Dirk Warren ’50 Sesquicentennial Chair at Saint Joseph’s University and recognised among the ten most productive scholars in advertising and marketing communications. Regular Forbes.com contributor, with commentary picked up by The New York Times, USA Today, The Wall Street Journal, Adweek, and Time, giving clients a speaker whose framing is already in market. Biography highlights Dirk Warren ’50 Sesquicentennial Chair and Professor of Marketing, Haub School of Business, Saint Joseph’s University. Author of more than thirty books, including the global bestselling textbook Consumer Behavior: Buying, Having, and Being and The New Chameleons. Former faculty at NYU, Rutgers, Auburn University, and the University of Manchester. Forbes.com contributor; commentary in The New York Times, Wall Street Journal, USA Today, Adweek, Time, and on Today, Good Morning America, and CNN. Cutty Sark Men’s Fashion Award recipient for research on the psychology of clothing. Client roster spanning Calvin Klein, Levi Strauss, Under Armour, BMW, P&G, eBay, Subaru, United Airlines, Microsoft Advertising, and the U.S. Army. Biography The textbook that trained a generation of marketers in consumer behaviour, Buying, Having, and Being, sits on Michael Solomon’s CV. So does a Forbes column read by the executives who now run those marketers’ employers. That dual position, academic standard-setter and commercial commentator, is what brings serious brands to him for strategic reads on customer psychology. Solomon holds the Dirk Warren ’50 Sesquicentennial Chair at Saint Joseph’s University’s Haub School of Business, with prior faculty posts at NYU, Rutgers, Auburn, and the University of Manchester. His PhD in social psychology from UNC Chapel Hill anchors a research career that has placed him among the ten most productive scholars in advertising and marketing communications, and the fifteen most cited in behavioural sciences and fashion. The applied work is where the academic record converts into commercial value. Solomon has advised Calvin Klein, Levi Strauss, Under Armour, BMW, Procter & Gamble, eBay, Subaru, and United Airlines on questions of brand identity, customer experience, and category disruption. His current speaking work centres on consumer trust in AI and avatars, the post-pandemic spending psychology he frames as G.A.S., and the dissolution of traditional consumer categories he treats in The New Chameleons. For senior marketing, brand, and customer-experience leaders, the value is access to a thinker who can defend a claim about consumer behaviour from the underlying psychology, then translate it into a brand or product decision a board can act on. Key speaking topics Consumer psychology and decision-making Brand identity and customer experience Marketing implications of AI, avatars, and the metaverse Fashion psychology and the symbolic meaning of products Post-pandemic consumer behaviour Retail disruption and category evolution Cross-cultural consumer meaning-making Ideal for CMOs and brand directors rebuilding strategy after segmentation models stop working Retail and consumer goods leadership teams confronting category disruption Customer experience and insight leads in financial services, automotive, apparel, and FMCG Boards of consumer-facing businesses assessing exposure to AI-mediated commerce Audience outcomes A sharper read on the psychology driving current consumer switching, loyalty, and category exit. Specific frameworks for thinking about AI and avatars in brand and retail experience, not generic technology commentary. Named research and case examples that senior marketers can cite internally to defend a strategic shift. A more rigorous internal vocabulary for consumer behaviour, drawn from the academic standard text in the field.

Why organisations work with Michelle K. Lee A rare three-sided view of AI: senior executive inside Google, Vice President of Amazon Web Services’ Machine Learning Solutions Lab, and a presidentially appointed agency head responsible for national IP and technology policy. Board-room credibility built on board service. Current director at MassMutual, Unity Technologies and The MIT Corporation, so audiences hear a peer, not a presenter. AI governance grounded in the law and the operating reality. Founder and CEO of Obsidian Strategies, advising on AI opportunity selection and the governance that goes with it. A track record of running AI at scale. Led a global AWS team that built machine learning into operations, customer experience and new revenue lines for clients across industries. Federal-scale execution. Ran the 10,000-person USPTO as the first woman to direct the agency, including its own AI strategy and digital modernisation. Biography highlights Founder and CEO, Obsidian Strategies, advising Fortune-class companies and boards on AI opportunities and AI governance. Former Vice President, Machine Learning Solutions Lab and Computer Vision, Amazon Web Services. Former Under Secretary of Commerce for Intellectual Property and Director of the U.S. Patent and Trademark Office, the first woman in the role. Former Deputy General Counsel and Head of Patents and Patent Strategy at Google. Board director: The MIT Corporation, MassMutual, Unity Technologies. Co-founder of ChIPs. MIT-trained computer scientist (B.S., M.S., EECS) and Stanford Law graduate (J.D.). Featured by the Wall Street Journal, Bloomberg, NPR, MIT Sloan Management Review, CES, SXSW, the World Knowledge Forum and the National Association of Corporate Directors. Biography Most boards have moved past the question of whether AI matters. The harder problem is which AI decisions belong with the board, which belong with the operators, and how to govern a technology whose capabilities and regulatory picture keep moving. Michelle K. Lee has worked that problem from every side of the table. At Google she spent eight years inside one of the most consequential technology companies of the era, ending as Deputy General Counsel and Head of Patents and Patent Strategy. At Amazon Web Services she ran the Machine Learning Solutions Lab and Computer Vision businesses as a Vice President, leading a global team that helped clients across industries build machine learning into operations, customer experience and new revenue lines. Few AI advisors have actually shipped AI at that scale. Between those roles she was appointed by the President to serve as Under Secretary of Commerce for Intellectual Property and Director of the U.S. Patent and Trademark Office, the first woman to hold the position. She ran a 10,000-person agency, set its own AI strategy, and was the principal advisor to the President on intellectual property policy. That public-sector vantage point is what makes her boardroom counsel on AI regulation and governance unusually grounded. Today she runs Obsidian Strategies, advising Fortune-class companies and their boards on where to deploy AI for material return and how to govern it credibly. She sits on the boards of MassMutual, Unity Technologies and The MIT Corporation, so the people she advises know she is making the same decisions in her day job. Key speaking topics AI strategy for the board and the executive team AI governance, ethics and regulation Generative AI: opportunities and operational risks Machine learning in customer experience and operations Digital transformation and innovation Intellectual property in the age of AI Director-level technology oversight Ideal for Boards and audit, risk or technology committees framing AI oversight and governance. CEO, CIO, CTO, Chief AI Officer and General Counsel audiences moving AI from pilot to production. Senior leadership offsites on AI strategy, regulation and competitive positioning. Industry events convening regulated sectors (financial services, insurance, healthcare, public sector) navigating AI policy. Audience outcomes A clearer view of where AI investment produces measurable return and where it does not. A practical board-level framework for AI governance, risk and accountability. A read on where AI regulation is heading and what it means for current strategy. A more honest conversation about generative AI: what to deploy, what to defer, and what to refuse. Confidence that the speaker has personally built, operated and regulated the technology under discussion.