Future of Work

Why organisations work with Hannah Ubl She runs primary research on generational cohorts, including original work comparing Early Millennials, Recessionist Millennials and Gen Z, and brings the data into the room rather than recycling commentary She wrote the operating manual on the first wave of this problem. Managing Millennials For Dummies (Wiley, 2017) is still the most-cited mass-market field guide for line managers running mixed-generation teams Her follow-up book, The Future of Work is Human, gives HR and people leaders a framework for rebuilding trust, psychological safety and belonging when half the workforce is remote and the other half is fatigued She speaks to the layer most generational speakers skip. Audiences from new hires to C-suite at Cisco, Kraft Heinz, Sodexo and Springer Nature, with the same material translating across all of them A decade inside BridgeWorks as Research Director, then six years building Good Company Consulting, gives her the rare combination of researcher discipline and operator instinct on culture problems Biography highlights Co-founder, Good Company Consulting Co-author, Managing Millennials For Dummies (Wiley, 2017) with Lisa X. Walden and Debra Arbit Co-author, The Future of Work is Human: Transforming Company Culture for a Post-Pandemic World, with Lisa X. Walden Former Director of Research and Director of Keynote Speaking, BridgeWorks BS, Communications Studies (Advertising), Boston University Clients include Cisco, Kraft Heinz, Sodexo, Springer Nature, Applied Materials and NACS Biography Five generations now work alongside one another, and the assumptions each generation brings about communication, authority and loyalty no longer overlap. That gap is where Good Company Consulting was built. Ubl co-founded the firm after a decade at BridgeWorks, where she ran the national research programme comparing how millennial sub-cohorts and Gen Z behave inside organisations. The research feeds the keynotes directly. Managing Millennials For Dummies, written with Lisa X. Walden and Debra Arbit and published by Wiley in 2017, set the early reference text for line managers handling mixed-age teams. The Future of Work is Human, her second book with Walden, picks up the thread post-pandemic and reframes culture work as a question of trust, psychological safety and belonging across hybrid teams. What buyers commission her for is the translation layer. She turns cohort data into specific manager moves: how to give Gen Z feedback that lands, how to redesign hybrid rituals so they produce connection rather than performance, how to talk about AI without losing the human contract that holds a team together. Cisco, Kraft Heinz, Sodexo and Springer Nature have all used her to do the same job inside very different cultures. The reason her work travels is research discipline rather than charisma. She earned her stripes inside a research firm before she earned them on stage, and audiences from new hires to senior executives respond to the same material because the underlying argument is empirical, not motivational. Key speaking topics Generational integration in mixed-age teams Gen Z in the workplace Hybrid work and the rebuild of psychological safety Manager capability across generations Employee engagement and the post-pandemic social contract Compassionate leadership in practice Human connection in the age of AI Ideal for CHROs and Heads of People rebuilding engagement and manager capability across generations Leadership development and L&D teams designing programmes for new and mid-level managers Internal communications and culture leads redesigning hybrid rituals Sector audiences with five-generation workforces, including healthcare systems, retail, hospitality and manufacturing Audience outcomes A working understanding of what Gen Z actually wants from an employer, separated from the social media caricature Specific manager behaviours that close the friction between generational cohorts in day-to-day work A clearer view of which hybrid-work rituals build trust and which performatively waste time Language for talking about AI and automation without breaking the employee social contract A research-grounded position to take back to the executive team on engagement and culture investment

Why organisations work with Chris Dyer He ran the experiment before he taught it. PeopleG2 was a fully remote business through five Inc. 5000 listings and fifteen “best place to work” cycles, which means his culture and remote-work models come from operating evidence, not consulting observation. His “7 Pillars” (Transparency, Positivity, Measurement, Acknowledgement, Uniqueness, Listening, Mistakes) give an executive team a shared diagnostic vocabulary for culture, replacing the usual mix of values posters and engagement-survey theatre. He works at the intersection of culture and remote design, where most speakers pick a side. Buyers wrestling with hybrid productivity, distributed leadership, and connection in dispersed teams get one voice on both questions. Inc. Magazine named him the #1 Leadership Speaker on Culture, and his client roster includes NASA, Johnson & Johnson, Intuit, IKEA, and Southwest Airlines, which signals he holds a senior room across regulated, industrial, tech, and consumer settings. Biography highlights Founder and CEO of PeopleG2, a fully remote background-screening company, five-time Inc. 5000 honoree. Author of The Power of Company Culture (Kogan Page) and co-author of Remote Work (Kogan Page). Named #1 Leadership Speaker on Culture by Inc. Magazine; ranked #5 on the LeadersHum Power List. Listed among Global Gurus Top 30 Organizational Culture Professionals. Forbes Business Council member, Fast Company Executive Board member, and contributor to Inc.com. Keynote clients include NASA, Johnson & Johnson, Intuit, IKEA, and Southwest Airlines. Biography Most companies treat culture as something HR runs and leaders endorse. PeopleG2 was built the other way around. Chris Dyer ran the firm as a fully remote operation while it landed on the Inc. 5000 list five times and was repeatedly named a best place to work, which made culture a daily operating decision rather than an annual initiative. That experience produced a specific framework. The Power of Company Culture, published by Kogan Page, sets out seven pillars: Transparency, Positivity, Measurement, Acknowledgement, Uniqueness, Listening, and Mistakes. The book’s argument is operational. Each pillar maps to behaviours leaders can audit, and the cases used to test it sit inside companies like General Motors, Southwest Airlines, and VaynerMedia. His second book, Remote Work, also with Kogan Page, addresses the harder follow-on question: how do you keep a culture intact when your workforce is distributed. Inc. Magazine subsequently named Dyer the #1 Leadership Speaker on Culture, and his keynote work has placed him in front of leadership teams at NASA, Johnson & Johnson, Intuit, IKEA, and Southwest Airlines. What buyers tend to take from Dyer is permission to stop treating culture as soft. He gives senior teams a vocabulary, a diagnostic, and a set of operator decisions, grounded in a business he built and ran rather than a model he assembled from interviews. Key speaking topics Company culture as an operating system The 7 Pillars framework Remote and hybrid workforce design Employee engagement and retention Leadership in distributed organisations Future of work and AI integration in the workplace Burnout and recession-period leadership Ideal for CHROs and heads of People rebuilding engagement and retention strategy CEOs and executive teams setting the direction on hybrid or fully remote operating models Culture and transformation leads inside organisations carrying out post-restructure rebuilds Leadership development functions designing programmes for distributed managers Audience outcomes A shared diagnostic for which cultural levers in their organisation are actually moving performance A practical view of how to run a distributed or hybrid workforce without losing cohesion An operator’s account of how engagement, retention, and productivity reinforce each other when the right pillars are in place Concrete tactics from a CEO who tested them inside a five-time Inc. 5000 company

Why organisations work with Reshma Saujani She has founded and scaled two of the most recognised gender-equity institutions in the United States, Girls Who Code and Moms First, and can speak to what actually moved the numbers in each. She brings a working policy and product track record, including federal Marshall Plan for Moms legislation and the PaidLeave.ai tool used by tens of thousands of parents in its New York pilot. Her argument on perfectionism, drawn from “Brave, Not Perfect” and her TED stage, gives senior leaders a concrete diagnosis of why high-performing women self-select out of risk and visibility. “Pay Up” reframes the future of women and work around the motherhood penalty rather than individual ambition, useful for CHROs designing caregiver policy that holds under scrutiny. A New York Times bestselling author with a Yale JD and Harvard MPP, recognised by Fortune, Forbes and Fast Company, which travels with senior boardroom and executive-program audiences. Biography highlights Founder and CEO of Moms First, the national advocacy movement for paid leave, affordable childcare, and pay equity for caregivers. Founder and former CEO of Girls Who Code, which has reached hundreds of thousands of girls through in-person programming and a New York Times bestselling book series. New York Times bestselling author of “Pay Up”, “Brave, Not Perfect”, “Women Who Don’t Wait in Line”, and the Girls Who Code series. TED2016 speaker, “Teach girls bravery, not perfection”, one of the most viewed TED talks on women in technology. McGraw Prize in Education; Fortune World’s Greatest Leaders; Forbes Most Powerful Women Changing the World; WSJ Magazine Innovator of the Year. Yale Law School (JD), Harvard Kennedy School (MPP). First Indian American woman to run for US Congress. Biography The female pipeline in technology and senior leadership does not leak in the places organisations assume. It leaks at the points where the workplace stops accommodating risk-taking and caregiving. Reshma Saujani has spent fifteen years building the institutions that address both of those failures directly. Girls Who Code, which she founded in 2012 after running for Congress and seeing the gender gap in computing classrooms first-hand, became one of the most recognised pipeline interventions in American technology, with hundreds of thousands of girls reached through in-person programmes and a New York Times bestselling book series. Her 2016 TED talk “Teach girls bravery, not perfection” reframed the problem as cultural, not technical, and is one of the most cited talks on women in tech. Moms First, which Saujani launched in 2021 as the Marshall Plan for Moms, moved her work upstream into the structural economics of caregiving. The organisation has driven federal legislation, the creation of a New York City task force, and PaidLeave.ai, a working AI tool that helps parents claim benefits they are owed and processed tens of thousands of users in its first New York pilot. Her arguments land in boardrooms because they come with proof of execution. “Brave, Not Perfect” and “Pay Up”, both New York Times bestsellers, give senior leaders a usable diagnosis of why their female talent stalls and what to change. A Yale JD and Harvard MPP, recognised by Fortune, Forbes, Fast Company, and WSJ Magazine, she is read by the policy world and the executive audience at the same time. Key speaking topics Women in technology and leadership The motherhood penalty and caregiver economics Paid leave, childcare, and workplace policy design Perfectionism, risk, and the career consequences for women Building gender-equity institutions at scale AI applied to social policy and benefits access Ideal for CHROs and chief people officers redesigning caregiver, parental leave, and return-to-work policy Boards and executive committees benchmarking gender representation against credible structural interventions Heads of DEI, women’s leadership networks, and high-potential women’s development programmes Technology leaders responsible for early-career pipeline and retention of women in engineering Audience outcomes A clear structural account of why women stall in senior pipelines, separating cultural drivers from policy drivers Concrete examples of paid leave, childcare, and pay-equity interventions that have moved measurable outcomes A working diagnosis of perfectionism as a career-limiting pattern, with language leaders can use with high-potential women Evidence of how AI can be applied to benefits access and social policy, drawn from PaidLeave.ai A sharper view of the business case for caregiver infrastructure, beyond the standard wellbeing framing

Why organisations work with Richard Foster-Fletcher Brings a structured research practice, run through MKAI and Reality & Reason, that publishes instruments organisations can use to test the integrity of management information once AI is in the loop. Has examined AI’s effect on disclosure and decision processes through a study of 150 SEC 10-K filings across 50 US public companies, giving a quantitative spine to claims most AI keynotes leave at the anecdote. Advises across an unusually wide institutional surface: UK Parliament, the United Nations Environment Programme, governments including Tunisia, and Fortune 500 boards, so the perspective is not single-sector. Treats AI ethics as an operating problem for governance, audit, and the executive, rather than a values statement, which is the brief most boards now actually need. Holds standing as a Favikon UK Top 20 AI Researcher and Entrepreneur and a LinkedIn Top Voice in AI, both reflecting sustained public output rather than a one-off ranking. Biography highlights Founder and Executive Chair of MKAI.org, a global responsible-AI organisation established in 2019. Founder of Reality & Reason, publisher of the Management Information Integrity Addendum and the Residual Logic Scanner. Author of the weekly essay series “What Still Matters,” with a subscriber base of over 6,000 senior readers. Former AI and CX Director at Oracle; earlier career at the BBC. Member of the United Nations Environment Programme Resilience Frontiers Advisory Group. Lecturer at LSE, UCL, Oxford, Imperial College London, Cranfield, and Henley Business School. Named in the UK’s Top 20 AI Researchers and Entrepreneurs by Favikon; LinkedIn Top Voice in AI. Qualifications from MIT Sloan (Implications of AI for Business Strategy) and the University of Michigan (Data Science Ethics). Biography Most organisations now have generative AI inside their writing, analysis, and decision flows. Few have a clear view of what that is doing to the quality of the reasoning the board ultimately sees. That gap is the territory Foster-Fletcher works in. Through MKAI, the responsible-AI organisation he founded in 2019, and Reality & Reason, his editorial and research body, he publishes practical instruments for senior teams. The Management Information Integrity Addendum and the Residual Logic Scanner sit alongside a study of 150 SEC 10-K filings across 50 US public companies, looking at how AI-shaped language enters formal corporate disclosure. His advisory footprint covers UK Parliament, the United Nations Environment Programme Resilience Frontiers Advisory Group, governments including Tunisia, and Fortune 500 boards. He lectures at LSE, UCL, Oxford, Imperial College London, Cranfield, and Henley Business School, and earlier in his career held senior roles at Oracle and the BBC. The signature contribution is a framework on the structural dynamics of enterprise AI adoption, which sets out seven recurring patterns including private accumulation of capability, erosion of human capacity through routine offloading, and the narrowing of visible strategic alternatives under model-led framing. That framework is what senior buyers are usually responding to when they commission him. Key speaking topics Responsible AI governance for boards and executive teams AI strategy beyond pilots and proof-of-concept AI in management information, reporting, and disclosure The future of work in the age of generative AI AI ethics as an operating capability Decision-making and human judgement when models are in the loop Leadership in an AI-shaped organisation Ideal for Boards, audit committees, and CROs wrestling with AI as a governance and disclosure question CIOs, CDOs, and Chief AI Officers moving from experimentation to operating deployment CEOs and executive teams in regulated sectors where AI is entering decision processes Government and policy audiences responsible for AI regulation, public-sector adoption, or capability building Audience outcomes A working language for what AI is doing to the integrity of internal information and decision papers A clear map of recurring failure modes in enterprise AI adoption, drawn from the seven-pattern framework A defensible point of view on AI governance suitable for board, audit, and disclosure conversations Concrete next moves on where AI should and should not be in the reasoning chain A grounded sense of the future of judgement, expertise, and human capability inside AI-shaped organisations

Why organisations work with Angela Oguntala Her Futurecasting process is a replicable leadership methodology for distinguishing structural change from cyclical noise – giving strategy teams something to use after the keynote, not just a perspective to carry home. She brings a practitioner’s decade-long track record: foresight and innovation advisory work with Google, IKEA, the World Economic Forum, the World Trade Organization, BCG, and Deloitte, across sectors from healthcare to luxury to financial services. Her cross-disciplinary background – spanning interaction design, business strategy, and foresight research – allows her to connect technology shifts, sustainability pressures, and shifting social norms in a single strategic frame that sector specialists rarely produce. She was named a Future Innovator by the United Nations OICT and Ars Electronica – a designation that extends her credibility beyond the speaking circuit into formal expert recognition. Her central argument – that the future is not predictable but can be actively shaped – moves executive audiences from defensive risk-management to purposeful strategic action. Biography highlights Founding partner at Greyspace, a foresight and innovation consultancy, for over a decade Named Future Innovator by the United Nations Office of Information and Communications Technology (OICT) and Ars Electronica Salzburg Global Fellow for leaders challenged to shape a better world Advisory and keynote engagements with Google, IKEA, Microsoft, the World Economic Forum, the World Trade Organization, Heineken, BCG, and Deloitte, across healthcare, education, luxury, and financial services TED talk: Re-imagine the future – on how cultural narratives both inspire and constrain strategic imagination Featured as a futures thinking expert on NPR and Sky Biography The hardest thing about strategy is not analysing the present. It is imagining a future that does not yet exist – and committing resources to it before certainty arrives. Angela Oguntala built her career around exactly this problem. As founding partner of Greyspace, a foresight and innovation consultancy, Oguntala spent a decade working across industries – from healthcare and education to luxury goods and financial services – helping leadership teams develop the disciplines to read structural change before it becomes a crisis. Her clients have included Google, IKEA, the World Economic Forum, the World Trade Organization, Heineken, BCG, and Deloitte. Her named methodology, Futurecasting, is a structured process for mapping the forces shaping an organisation’s near and far future, and for building strategy around what is genuinely plausible rather than what feels intuitively familiar. It is not trend forecasting in the conventional sense; it is an exercise in building collective imagination at leadership level – a capability most organisations have never formally developed. Named a Future Innovator by the United Nations OICT and Ars Electronica, and a Salzburg Global Fellow, Oguntala speaks on the TED platform and has been featured as a futures expert on NPR and Sky. Her TED talk, Re-imagine the future, addresses the cultural blindspots that prevent organisations and individuals from imagining the full range of what is genuinely possible. Key speaking topics Strategic foresight and Futurecasting Innovation under uncertainty Emerging technology impacts Purpose-driven innovation Leadership and organisational foresight Sustainability and systemic transition Future of work Ideal for Chief Strategy Officers and strategy leadership teams planning beyond the conventional 3–5 year horizon CEOs and executive boards confronting compounding disruption across technology, climate, or market structure Chief Innovation Officers and heads of transformation navigating uncertainty without a clear methodological framework Government and institutional leaders working on long-horizon policy and societal change Audience outcomes A clearer distinction between structural change and cyclical noise – and an understanding of how to act on that distinction at leadership level Practical familiarity with the Futurecasting methodology as a replicable process for strategic decision-making under uncertainty A more integrated view of how emerging technologies, sustainability pressures, and shifting social expectations interact – rather than treating each as a separate workstream A reframed relationship with uncertainty: from something to manage defensively to something that can be navigated with intention Approaches to building organisations willing to experiment with genuinely new ideas rather than optimise existing ones

Why organisations work with Tia White Operator perspective from inside a hyperscaler. She runs go-to-market, product and engineering for an AWS AI portfolio tracking over USD 25M in profit, including some of the fastest-growing services at AWS. A track record of taking generative AI and personalisation from theory into customer-facing product. She led the introduction of Personalized Search, Next Best Action and generative AI capabilities into Amazon Personalize. Cross-sector enterprise fluency. Before AWS she held senior technology roles at Wells Fargo, Capital One and JPMorgan Chase, leading regulated digital transformation programmes in financial services. A specific point of view on what separates AI investments that compound from AI investments that stall, grounded in current AWS customer work rather than vendor abstraction. A credible voice on building the technical leadership bench behind AI, including women and Black technologists, that boards are now being asked to account for. Biography highlights General Manager, AI and Machine Learning, Amazon Web Services. First Black woman hired as a GM in Machine Learning, AI and Analytics at AWS. Director of Engineering at a Fortune 100 company before age 30. Prior senior technology roles at Wells Fargo, Capital One and JPMorgan Chase. Led the launch of new Amazon Personalize capabilities including Personalized Search, Next Best Action and generative AI features; speaker at AWS re:Invent 2022 on personalisation. Featured in Forbes; keynote and emcee credits include SXSW and the Grace Hopper Celebration. Board and advisory roles include Rewriting the Code. Biography Generative AI has moved faster than most enterprise operating models can absorb. Inside AWS, Tia White runs the AI and Machine Learning business that customers turn to when a pilot has to become a product. She owns go-to-market, product and engineering for an AI portfolio tracking over USD 25M in profit, including some of the fastest-growing services at AWS. Her work at AWS includes leading the next generation of Amazon Personalize, with features such as Personalized Search, Next Best Action and generative AI capabilities now used by enterprises to lift engagement and revenue. She has spoken at AWS re:Invent on personalisation as an operating discipline rather than a marketing feature, and is regularly cited by AWS as a voice on what Gen Y and Gen Z customers expect from personalised experiences. Before AWS she held senior technology roles at Wells Fargo, Capital One and JPMorgan Chase, including the leadership of public cloud migrations in financial services. She reached Director of Engineering at a Fortune 100 company before the age of 30. That financial services background gives her a working answer to the questions regulated industries are now asking about generative AI, data, privacy and risk. She was the first Black woman hired as a GM in Machine Learning, AI and Analytics at AWS, and uses that platform to address the harder question behind most AI roadmaps, which is whether the organisation has the talent and the leadership bench to deliver them. She has been featured in Forbes, has keynoted and emceed at SXSW and the Grace Hopper Celebration, and sits on boards including Rewriting the Code. Key speaking topics Generative AI in the enterprise Personalisation as a revenue and engagement discipline AI agents and agentic workflows Machine learning in regulated industries Cloud migration and digital transformation Responsible AI and bias mitigation Building diverse technical leadership in AI and engineering Ideal for CTOs, CIOs and Chief Data and AI Officers moving from AI pilots into production CMOs and Chief Customer Officers investing in personalisation, recommendation and customer engagement Boards and executive committees in financial services, retail and regulated industries setting AI strategy CHROs and DEI leads responsible for the technical talent pipeline behind AI Audience outcomes A clearer read on which generative AI use cases pay back and which do not, drawn from live AWS customer patterns. A working view of personalisation as an operating capability that touches data, product and engineering, not a marketing campaign. Sharper questions for the board on AI risk, privacy and the operating model around generative AI. A concrete sense of what the technical leadership bench behind a serious AI roadmap looks like, and where most organisations are short.

Why organisations work with Julie Holmes She gives leaders a way past the trap most AI programmes fall into. Second Story Strategy™, her framework, treats AI as a starting line for distinct new value, not a finish line for cost savings. She has built and sold technology, not just studied it. Two innovation companies and products in over 60 countries give her keynotes the texture of an operator, and she still builds AI applications for herself and clients today. Her material works at two stages: helping teams who are still becoming AI-capable, and pushing teams who have already proven AI makes them faster toward the harder question of what they will do with it that no one else can. PSA-UKI Hall of Fame status puts her among 33 speakers recognised for sustained craft on stage, which matters when the brief is a high-stakes leadership audience with mixed AI fluency in the room. She lectures on innovation and AI at Yale, Birkbeck, and the American University of Beirut, keeping the material tested against faculty and students as well as paying clients. Biography highlights Hall of Fame Speaker, PSA-UKI, one of 33 to hold the honour Originator of Second Story Strategy™ and the Second Story Blueprint for building competitive advantage on top of AI Author of Little Big Bangs for Leaders and of the 101+ AI Tips, Tools and Prompts series for leaders and sales professionals Founder of two innovation companies with products distributed in over 60 countries Clients include Oracle, Expedia, American Express, JetBlue, Nestle, EY, VMware, US Bank, and LinkedIn Guest lecturer at Yale, Birkbeck (University of London), and the American University of Beirut Biography AI is raising the floor for everyone. The same models, agents, and automation reach every competitor in a category at roughly the same time. That makes it easy to be good, and good is no longer a position. It is the new baseline. Julie Holmes works on the question that follows: once everyone is faster, what will your organisation be that no one else can be? Her answer is Second Story Strategy™, a framework drawn from studying which companies actually pull ahead with AI and which simply run harder in place. The pattern she found was not about budget or engineering depth. The standouts treated AI as a foundation and built something distinct on top of it, working through four levels she maps as Build, Reimagine, Extend, and Lead, with the organisation’s own distinctiveness as the load-bearing element running through all of them. Her credibility comes from building, not commenting. Holmes founded two innovation companies and shipped products into more than 60 countries, and she still builds AI applications for herself and clients. That operator history shapes how she talks to senior audiences. The diagnosis is practical, the language is plain, and her work extends into resources leaders can use directly, including the regularly updated 101+ AI Tips, Tools and Prompts series. Holmes is a Hall of Fame Speaker with PSA-UKI, one of 33 to hold the honour, and a guest lecturer at Yale, Birkbeck, and the American University of Beirut. Brands including Oracle, Expedia, JetBlue, Nestle, EY, and LinkedIn have brought her in for the same reason: to move AI from a tool that makes them cheaper to a foundation that makes them distinct. Key speaking topics Second Story Strategy™ and competitive advantage through AI AI strategy and enterprise adoption AI-empowered teams and workflows Innovation as a leadership discipline Sales and customer experience under AI Future of work and AI capability building Ideal for C-suite leaders setting enterprise AI direction Heads of department helping their teams level up with AI Sales and customer-experience leaders integrating AI into commercial workflows Company-wide events where AI fluency varies widely across the room Audience outcomes The five behaviours that set AI-savvy teams apart, framed as a Second Story Strategy™ they can act on A clear way to decide where to build genuine distinction and where keeping pace is enough Concrete examples of how AI is reshaping leadership, sales, and customer experience, with specific tools named Language for leading non-technical teams into AI with confidence rather than anxiety A sharper sense of which AI use cases build advantage and which only add speed

Why organisations work with Kian Bakhtiari Direct primary-source insight from a live community of 2,000+ Gen-Z and Gen-Alpha contributors across 50+ markets, rather than the lagged trend reports most boards are working from. A published, practitioner argument on purpose-led marketing through Kogan Page’s “Marketing for Social Change”, giving commercial teams a framework for purpose that survives the backlash cycle. Strategic credibility across two registers: the agency boardroom (former Head of Strategy at Dentsu Aegis Network) and the multilateral institution (WEF Agenda Contributor, UNFCCC advisor). Operating experience with consumer-facing brands that have to convert Gen-Z, including Adidas, Unilever, Diesel, L’Oreal, Danone, Innocent Drinks, Pentland Brands and Speedo. A Financial Times Top 50 Future Leaders listing, which gives a buyer external validation that the perspective is taken seriously by the business press. Biography highlights Founder of The People, a Gen-Z and Gen-Alpha cultural intelligence consultancy with contributors across 50+ markets. Author of “Marketing for Social Change: How to Turn Purpose Into Business and Social Impact”, Kogan Page (2024). Named in the Financial Times “Top 50 Future Leaders” for contributions to marketing. Agenda Contributor to the World Economic Forum; Advisor to UN Climate Change (UNFCCC). Forbes contributor on Gen-Z, brand and consumer culture; featured in Campaign, The Drum, Vogue Business and Rolling Stone. Former Head of Strategy at Dentsu Aegis Network; TEDx Brighton speaker on imagination and innovation. Biography Marketing teams have been trying to “reach Gen-Z” with the tools of the previous cycle: panels, focus groups, agency trend decks. The cohort itself has moved on, and most of the commercial signals reaching the boardroom are already a generation late. Kian Bakhtiari built The People to close that gap, running a live network of Gen-Z and Gen-Alpha contributors across 50+ markets that feeds primary cultural intelligence directly into client work. His background is unusually balanced for the field. Former Head of Strategy at Dentsu Aegis Network, he understands what the commercial brief looks like inside a holding company. As Agenda Contributor to the World Economic Forum and Advisor to UN Climate Change, he sees how the same generational questions land in policy and multilateral settings. The Financial Times named him in its Top 50 Future Leaders for marketing, an external read on where his work sits in the discipline. His book, “Marketing for Social Change” (Kogan Page, 2024), is the practitioner argument behind the consultancy. It sets out how brands can embed purpose into the operating substance of the business rather than the campaign layer, and how to avoid the backlash that hits when the two diverge. Clients he has worked with on this terrain include Unilever, L’Oreal, Diesel, Adidas, Danone, Innocent Drinks, Pentland Brands, Speedo and the BBC. What he gives a senior team is a route into a consumer base they cannot read with their existing tools, and a defensible position on purpose that holds up when scrutinised. That sits at the centre of how commercial strategy is now being rewritten for younger consumers and workers. Key speaking topics Gen-Z and Gen-Alpha consumer behaviour Purpose-led marketing and brand activism Cultural intelligence and foresight Marketing for social change The future workforce and generational diversity Brand communities and the creator economy Innovation, imagination and creativity Ideal for CMOs, brand directors and consumer insight leads recalibrating their approach to Gen-Z and Gen-Alpha audiences Chief Strategy Officers and growth leads in consumer-facing categories where younger cohorts decide the next decade of revenue Boards and executive committees stress-testing purpose, ESG and brand positioning against a more sceptical, more political consumer base CHROs and culture leads working on multigenerational workforces where Gen-Z is reshaping engagement and retention Audience outcomes A sharper picture of what Gen-Z and Gen-Alpha actually want from brands, employers and institutions, drawn from a live primary-source network rather than syndicated research. A practical test for whether a brand’s purpose can survive contact with the operating business, and where it most often breaks. A view of the commercial cost of getting generational signals wrong, and the categories where that cost is already showing up. Specific examples of brands that have moved purpose from campaign to product, and what made the difference.