Futuro do Trabalho speakers

Why organisations work with Abigail Posner Holds a rare combination of credentials in cultural anthropology (Harvard, magna cum laude), creative strategy (Publicis New York, DDB New York), and senior technology leadership (13 years at Google). Few speakers can address AI and human creativity from inside all three worlds. Pioneered Humanizing Digital at Google, an anthropology-led research programme exploring the emotional relationship between people and technology. Her frameworks come from original fieldwork conducted inside Google. Led AI integration and a cultural transformation programme for 4,000+ Google sales professionals. Speaks from direct experience about what works and what fails inside one of the most AI-fluent companies in the world. Provides concrete methodologies, the Expansiveness Edge framework and the Human Code approach, that teams can apply immediately to specific business problems. Biography highlights Former Director, U.S. Creative Works at Google; thirteen years at the company Pioneered Humanizing Digital, Google’s anthropology-led thought leadership series on the emotional relationship between people and technology Founder of Human Code Company; host of the Human Code podcast Magna cum laude graduate of Harvard University in social anthropology Contributor to The Economist, The New York Times, Business Insider, CNBC, Forbes, and Fast Company; ongoing columnist for The Drum Recipient of the United Nations Media Impact Award Biography Google spent more than a decade trying to understand the emotional logic behind why people engage with digital content. The Humanizing Digital research programme came out of that effort, an anthropology-led series Abigail Posner pioneered while at the company. The route there was unusual. Posner is a magna cum laude graduate in social anthropology from Harvard who spent years in brand strategy at Publicis New York and DDB New York. As Director of U.S. Creative Works at Google, she led creative strategy for YouTube’s largest global advertisers and ran a cultural transformation programme for over 4,000 sales professionals. Posner now leads Human Code Company, the consultancy she founded after leaving Google. Her Expansiveness Edge and Human Code frameworks address the question every leader is asking: what do my people uniquely contribute when every competitor has the same AI tools. Both frameworks come from years of anthropological fieldwork done inside Google. Her writing appears in The Economist, The New York Times, Business Insider, CNBC, Forbes, and Fast Company; she is an ongoing columnist for The Drum. The United Nations awarded her its Media Impact Award for the work. Key speaking topics Human creativity in the AI age The Expansiveness Edge framework AI as a creative amplifier Cultural anthropology applied to business The future of work in an AI economy Ideal for CMOs, brand and marketing leaders working out how AI changes their craft Chief Innovation Officers and senior creative leaders inside marketing, product, or innovation teams CHROs and learning leaders building creative capacity across the workforce Senior leadership teams setting an organisation-wide position on what humans do and what AI does Audience outcomes A named framework, the Expansiveness Edge, for combining different disciplines and perspectives within an individual to produce ideas competitors cannot replicate A working answer to where human judgement still beats AI in their function, and which work to defend against automation Specific exercises they can run inside their own teams to activate creative thinking on demand A reframe of AI as an amplifier of human ingenuity, with concrete ways to deploy it that way

Why organisations work with Adam Kingl A decade-plus of original research into how Generation Y expects to work and be led, conducted while at London Business School and Duke Corporate Education, now applied to advising boards on talent and culture strategy. Author of two books from mainstream business publishers (Next Generation Leadership with HarperCollins, Sparking Success with Kogan Page), the second shortlisted for the Business Book Awards 2024 in the Smart Thinking category. Primary research inside the creative industries (Carnegie Hall, Disney Imagineering, Broadway theatre, the writers’ room of Friends) translated into leadership practice for companies including Pixar, Panasonic, Bosch and Netflix. Very few leadership speakers work from that source base. Adjunct teaching at UCL School of Management, Hult Ashridge, Imperial College Business School and the Møller Institute at Churchill College, Cambridge. These appointments come through competitive academic review and carry live executive programme responsibility. A decade as Executive Director of Thought Leadership at London Business School and Regional Managing Director (Europe) at Duke Corporate Education. He has designed and run executive development at scale, which shapes how he reads a boardroom. Biography highlights Author of Next Generation Leadership (HarperCollins, 2020) and Sparking Success (Kogan Page, 2023), the second shortlisted for the Business Book Awards 2024 in the Smart Thinking category Former Executive Director of Thought Leadership and Learning Solutions at London Business School (nearly a decade in post) Former Regional Managing Director (Europe) at Duke Corporate Education, Fuqua School of Business, Duke University Adjunct Faculty at UCL School of Management, Hult Ashridge International Business School and Imperial College Business School Associate of the Møller Institute at Churchill College, University of Cambridge Contributor and interviewee for the Financial Times, Forbes, Fortune, The Guardian, Fast Company and The Sunday Times Biography 80% of CEOs name innovation and creativity among their top three priorities. In the same surveyed organisations, 94% of employees rate their company as poor at both. That gap, between what executives say matters and what their organisations actually produce, is the starting point for most of Adam Kingl’s work. Kingl spent nearly a decade as Executive Director of Thought Leadership at London Business School, then led Duke Corporate Education’s European business as Regional Managing Director. He now teaches at UCL School of Management, Hult Ashridge, Imperial College Business School and the Møller Institute at Churchill College, Cambridge. His material is built and tested inside those programmes before it reaches any commercial audience. Next Generation Leadership (HarperCollins, 2020) grew out of a decade of original research into how Generation Y expects to work and be led. It treats generational change as a management design problem. Kingl’s argument is that the old playbook, built on hierarchy and productivity, produces the disengagement and attrition the same playbook is then used to diagnose. Sparking Success (Kogan Page, 2023), shortlisted for the Business Book Awards in the Smart Thinking category, goes inside the arts. Carnegie Hall, Disney Imagineering, Broadway theatre and the writers’ room of Friends are interviewed on how they produce creative output under commercial pressure. Those habits are then mapped into corporate practice at Pixar, Bosch, Panasonic and Netflix. His advisory work spans the BBC, BP, Disney, HSBC, LVMH, Shell and the European Central Bank. Key speaking topics Generational paradigms in leadership Creativity and creative mindset in business Culture and talent strategy Future of work Leadership and management innovation Executive education and capability building Ideal for CHROs and chief people officers reshaping leadership development for a multigenerational workforce CEOs and executive committees where stated innovation and engagement ambitions are outrunning the culture and talent practices meant to deliver them Boards and executive education programmes investing in next-generation leadership capability Learning and development leaders designing curricula for leadership at mid-career and senior level Audience outcomes A sharper diagnostic for why stated priorities on innovation and engagement keep failing to show up in organisational behaviour A set of creative practices borrowed from arts organisations (including how Pixar, Disney Imagineering and the Friends writers’ room actually work) and a route to adopting them in a corporate setting A clearer read on what younger talent actually expects from work, and which of those expectations are non-negotiable for retention A vocabulary for talking about generational differences in the workplace that avoids the usual folklore about “millennials” and “Gen Z”

Why organisations work with Ade McCormack His Intelligent Organisation framework gives leadership teams a concrete diagnostic model for identifying the gap between their current design and one capable of sustained adaptiveness in volatile conditions. He draws on evolutionary biology, neuroscience, and anthropology rather than management theory alone, making his arguments for organisational change more durable and harder to dismiss as trend-following or consultancy-derived. His intellectual trajectory, from astrophysics and the European Space Agency to a decade as a Financial Times columnist on digital leadership, gives him credibility at both the technical and executive levels that most leadership speakers do not carry. He authored the E-Skills Manifesto for the European Commission and has advised at policy level on digital workforce readiness, meaning his perspective on talent and transformation extends beyond corporate practice into systemic consequence. His involvement in executive education at the Moller Institute, University of Cambridge and at MIT Sloan means his frameworks have been stress-tested against academic scrutiny and refined for senior leadership audiences, not just configured for conference delivery. Biography highlights Former columnist for the Financial Times on digital leadership for approximately a decade Lecturer at MIT Sloan School of Management on digital leadership Executive leadership development at the Moller Institute, Churchill College, University of Cambridge Founder of The Intelligent Organisation, a think tank focused on how organisations must evolve to remain viable under permanent disruption Author of six books including Biz 4.0, The E-Skills Manifesto (commissioned by the European Commission), and Beyond Nine to Five Advisor to the European Commission on digital skills and e-skills policy Astrophysics graduate; early career includes software engineering at the European Space Agency Biography When organisations describe their transformation programmes, they usually mean technology deployment: new platforms, new tools, upgraded infrastructure. What they less often examine is whether the management model operating underneath those tools was designed for conditions that no longer apply. This is the central tension in Ade McCormack’s work. Most organisations are optimised for industrial-era stability but the environment they now operate in rewards adaptation. McCormack began his career as a software engineer. Trained in astrophysics, with early work at the European Space Agency, his background shaped his ability to think in systems and across disciplines. His trajectory took him eventually to the Financial Times, where he wrote on digital leadership for close to a decade. He has since worked with senior executives at MIT Sloan and at the Moller Institute, University of Cambridge, bringing the same argument into formal leadership education. His Intelligent Organisation framework sets out a model for the shift from process-driven, efficiency-optimised organisations to what he describes as living organisms; adaptive, distributed, and built to sense and respond rather than plan and execute. He draws on evolutionary biology, neuroscience, and anthropology to build this case, developing concepts such as super-resilience, synthetic certainty, and the cognitive gymnasium. These are not rhetorical devices. They map specific structural and cultural moves that organisations can make to function in conditions where certainty is the exception. As founder of The Intelligent Organisation and author of six books, including the E-Skills Manifesto commissioned by the European Commission, McCormack’s work spans individual performance, organisational design, and policy. For executive audiences, the diagnosis he offers is one most are reluctant to reach on their own: that the management model they have inherited is not underperforming, it was simply never built for the era they are operating in. Key speaking topics Adaptive leadership and post-industrial organisation design The Intelligent Organisation model and super-resilience Digital transformation and the limits of technology deployment Future of work and the human-centric organisation Talent, cognitive performance, and the workforce of tomorrow Leadership in conditions of sustained volatility Organisational agility and living-systems thinking Governance in an increasingly volatile world Ideal for C-suite executives and boards leading large-scale transformation programmes in established organisations CHROs and people leaders rethinking workforce design, talent strategy, and culture in the context of accelerating disruption Transformation programme directors and change leads where incumbent operating models are under structural pressure Senior leadership development cohorts at business schools and executive education programmes Audience outcomes A working vocabulary; super-resilience, cognitive athletes, synthetic certainty, to reframe internal conversations about organisational change and leadership capability A concrete framework (the Intelligent Organisation model) for diagnosing the structural gap between a current operating model and one capable of sustained adaptiveness A reorientation of technology investment decisions: from efficiency gains to adaptiveness enablement Clarity on why conventional strategic planning is inadequate under conditions of permanent volatility, and what a more adaptive posture requires in practice An argument, grounded in biology and human performance science, for why putting people, not process, at the centre of organisational design is a competitive necessity, not a cultural preference

Why organisations work with Alex Depledge She has built, scaled and exited a venture-backed UK consumer marketplace, and is currently advising the Chancellor of the Exchequer on entrepreneurship policy. Few speakers can hold both a founder’s lens and a policy lens at once. She speaks to boards from inside the boardroom. Her FTSE-100 seat at Persimmon and NED role at Goodlord mean her advice on innovation, governance and growth is grounded in current PLC reality, not consultancy abstraction. She frames the gender funding gap and the women-in-tech question with hard numbers and self-implicating honesty rather than the standard talk-track, which is why programme committees book her for conversations they want to feel more honest than usual. She has a working view, formed through Hassle.com and Resi, on why corporates struggle to copy start-up behaviour, and what they can realistically take from it. She talks about regulation, sharing economy policy and UK scale-up barriers as a current operator and current government advisor, which gives those sessions weight that retrospective speakers rarely match. Biography highlights First ever Entrepreneurship Advisor to the Chancellor of the Exchequer, appointed by Rachel Reeves in June 2025. Independent Non-Executive Director, Persimmon PLC (FTSE 100), since May 2023; sits on remuneration and nomination committees. Founder of Resi.co.uk, the UK’s largest residential architectural practice, with over 10,000 home projects delivered. Stepped down as CEO in December 2025 and moved to the board. Co-founder and former CEO of Hassle.com, sold to Helpling in 2015 after Accel Partners-led funding. MBE for services to the Sharing Economy, 2016. Named in Computer Weekly’s 50 Most Influential Women in UK Tech and Debrett’s 500 Most Influential People; FT 30 Female Founders to Watch. Biography Most established companies want to behave more like start-ups and very few succeed. The reason is rarely a shortage of ambition. It is that the operating habits, the speed of decision and the comfort with risk that actually produce scale-up growth get filtered out by the systems large organisations use to govern themselves. Alex Depledge has lived on both sides of that gap and now advises across it. She co-founded Hassle.com in 2012 with Jules Coleman, took Accel Partners funding, expanded across Europe and exited to Helpling in 2015. The next year the same partnership launched Resi.co.uk, now the UK’s largest residential architectural practice with more than ten thousand projects delivered. She led Resi as CEO for nearly a decade before stepping back to the board in late 2025. Her current portfolio is what makes her unusual on a stage. She is the first Entrepreneurship Advisor to HM Treasury, appointed by Chancellor Rachel Reeves in June 2025 to work directly on the barriers UK companies hit when they try to scale. At the same time she sits as an independent non-executive director of Persimmon PLC, the FTSE-100 housebuilder, and joined Goodlord’s board in December 2025. That mix gives her audiences a rare combination of inputs: a founder who has banked an exit, a board member inside a UK plc, and a named voice in active conversation with the Treasury about why British scale-ups stall. She was awarded an MBE in 2016 for services to the sharing economy and writes and broadcasts regularly on entrepreneurship, technology policy and the gender funding gap. Key speaking topics Scale-up leadership and the founder operating mindset What large organisations can and cannot learn from start-ups UK entrepreneurship policy and barriers to scale Women, funding and structural bias in venture capital Innovation inside regulated and traditional sectors The future of work and platform-economy business models Proptech and the digitisation of legacy industries Ideal for CEOs, COOs and strategy leaders in incumbent businesses trying to behave more entrepreneurially Boards and Chairs commissioning sessions on innovation governance and growth CHROs and inclusion leads addressing gender, funding and pipeline questions in tech Industry conferences in property, financial services, professional services and government Audience outcomes A clearer read on which start-up behaviours scale into a corporate environment and which do not A current operator’s view of UK entrepreneurship policy and the live Treasury debate on scale-up barriers An honest framing of the gender funding gap that names structural causes rather than rehearsing the symptoms A board-level perspective on innovation as a governance discipline, drawn from FTSE-100 practice A real example of building, scaling and exiting a venture-backed UK consumer marketplace

Why organisations work with Alex Goryachev He ran the function he now talks about. Cisco’s global innovation strategy, AI programme launch and innovation centres on five continents were built under his direction. He gives boards and executive teams a working playbook for moving AI past the pilot stage, drawn from Fearless Innovation and codified into the global ISO Standards on Innovation he helped shape. He addresses workforce resistance to AI directly, naming the cultural and behavioural blockers that stall enterprise AI programmes, rather than focusing only on the technology layer. He bridges enterprise practice and the next generation of leaders through his Executive-in-Residence role at Tulane’s Center for Entrepreneurship and Innovation, which keeps his frameworks tested against current operating reality. Biography highlights Wall Street Journal bestselling author of Fearless Innovation (Wiley, 2020). Former Managing Director and Global Head of Innovation Strategy, Cisco. Established Cisco’s Global Innovation Centers across five continents and led the launch of its AI innovation programme. Executive-in-Residence, Tulane University Center for Entrepreneurship and Innovation. Contributor to global ISO Standards on Innovation. Frequent contributor to Forbes, Fast Company, Entrepreneur and CEOWORLD; LinkedIn Top AI Voice. Earlier leadership roles at IBM, Dell and Pfizer. Biography Most enterprise AI programmes do not fail at the model. They fail at the handover, at the moment a promising pilot has to become a working capability inside a large operating company. That is the territory Goryachev spent two decades in. As Managing Director and Global Head of Innovation Strategy at Cisco, he established the company’s Global Innovation Centers across five continents and led the launch of its AI innovation programme. Earlier leadership work at IBM, Dell and Pfizer gave him an unusually broad view of how innovation actually moves through large, regulated organisations. That operating experience became the basis of Fearless Innovation (Wiley, 2020), a Wall Street Journal bestseller that lays out a practical discipline for converting innovation rhetoric into measurable results. The book sits alongside his contribution to the global ISO Standards on Innovation, where he helped codify the principles for how organisations build innovation capability at scale. He continues that work today as an Executive-in-Residence at Tulane University’s Center for Entrepreneurship and Innovation, and as a regular contributor to Forbes, Fast Company, Entrepreneur and CEOWORLD on the question that now dominates board agendas: how to move from AI as a slide-deck strategy to AI as an operating advantage. Key speaking topics Enterprise AI strategy and operational deployment Innovation as a managed discipline AI literacy and workforce readiness Digital transformation in large enterprises Leadership in an AI-first operating model Culture change and innovation behaviour Ideal for Boards and CEOs setting an AI agenda beyond proof-of-concept Chief Innovation, Strategy and Transformation Officers responsible for translating AI ambition into operating results CHROs and learning leaders rebuilding workforce capability for an AI-first business Executive teams in Fortune 500s, scale-ups and government bodies stalled at the pilot stage of AI Audience outcomes A clear view of the difference between AI experimentation and AI as an operating capability, with named markers of each. Specific patterns from inside Cisco’s innovation programme that audiences can map onto their own organisations. A direct read on where workforce resistance to AI typically appears, and what leaders can do about it. A working sense of what Fearless Innovation prescribes as the discipline behind sustained innovation results.

Why organisations work with Alexis Abramson A PhD in Gerontology from USC’s Leonard Davis School combined with 25 years consulting the product and marketing teams of L’Oréal Paris, Marriott, Walmart, and Procter & Gamble. The academic credential and the commercial track record rarely come together in the same person. Direct product build experience, not commentary. She helped launch the AARP Innovation Lab as Entrepreneur-in-Residence, built BMO Private Bank’s enCircle caregiving programme, and developed Century 21’s MatureMoves programme for agents selling into the boomer market. Two decades of quoted commentary in TIME, The Wall Street Journal, Forbes, Financial Times, and Entrepreneur, and hundreds of appearances on NBC’s Today, CNN, and MSNBC as the on-air expert on ageing and generational trends. The Emmy and Gracie Awards confirm she can explain a demographic shift in plain English. Ten years as a primary caregiver for her grandmother inform her work on caregiving as a workforce productivity issue. The material lands because she has lived it. Biography highlights PhD in Gerontology, University of Southern California’s Leonard Davis School of Gerontology Former AARP Entrepreneur-in-Residence; led the launch of the AARP Innovation Lab Developed BMO Private Bank’s enCircle caregiving programme, Century 21’s MatureMoves programme, and Delta Airlines’ mature-adult frequent flyer programme Consulted for L’Oréal Paris, Walmart, Marriott, Comcast, Northwestern Mutual, Procter & Gamble, Kimberly-Clark, Philips, Humana, Ameriprise, and Harvard University Featured in TIME, Forbes, The Wall Street Journal, Entrepreneur, Financial Times, and People; on-air expert for NBC’s Today, CNN, CBS, FOX, and MSNBC Emmy and Gracie Award-winning broadcast journalist Author of The Ultimate Longevity Guide, The Ultimate Caregiver, The 55+ Fact Book, STOP FRAUD, and Home Safety for Seniors Biography The 50+ consumer market is now the largest block of discretionary spending in most developed economies, and brands still misread it. Marketing teams design for a demographic that has not existed since the early 2000s. Product teams assume needs that never land. This is the territory Alexis Abramson has worked inside for 25 years. She trained first as a gerontologist at the University of Southern California’s Leonard Davis School, then moved into commercial consulting. Her client list includes L’Oréal Paris, Walmart, Marriott, Procter & Gamble, Kimberly-Clark, Comcast, and Northwestern Mutual. Her work is concrete. As AARP’s Entrepreneur-in-Residence she played a leading role in the launch of the AARP Innovation Lab. She built BMO Private Bank’s enCircle caregiving programme and developed Century 21’s MatureMoves programme for agents selling into the boomer market. She also shaped Delta Airlines’ frequent flyer programme for mature adults. Each required translating demographic research into a product a real customer would use. She is also the author of The Ultimate Longevity Guide, The Ultimate Caregiver, and STOP FRAUD, and an Emmy and Gracie Award-winning broadcast journalist. Hundreds of appearances on NBC’s Today, CNN, and MSNBC have built a skill most academics never develop. She can explain a demographic shift in two sentences an executive team actually remembers. Key speaking topics The longevity economy and 50+ consumer behaviour Multigenerational workforce dynamics Generational marketing strategy Product and service design for ageing populations Caregiving as a workforce productivity issue Demographic change as commercial opportunity Ideal for Marketing and brand leaders responsible for growth in mature or multigenerational consumer segments Chief Product Officers and product strategy teams designing for the 50+ market CHROs and people leaders running workforces with four or five generations in the room Board and C-suite teams setting strategy against long-horizon demographic change Audience outcomes A sharper read on where the 50+ consumer is actually spending, and where brands are consistently losing the sale Concrete examples of age-inclusive product and marketing design, drawn from her work with named brands A realistic view of caregiving as a workforce productivity issue with direct cost implications A framework for making the five-generation workforce a source of commercial advantage

Why organisations work with Alison McCauley She brings a Stanford-trained social scientist’s lens to AI adoption, focused on the human and organisational variables that decide whether a deployment moves the operating numbers. Her LinkedIn Learning course on emerging technology has reached more than 90,000 enterprise learners, evidence she can translate complexity into something a non-technical workforce can act on. How To Think With AI is built on a year of fieldwork with hundreds of early adopters, giving her a usable framework for cognitive performance with AI rather than a survey of capabilities. She has tracked technology adoption cycles across blockchain and AI since 2016, which gives boards a pattern recogniser, not a vendor pitch, when assessing what is signal and what is hype. Her writing in Harvard Business Review, Forbes, and VentureBeat, plus LinkedIn Top Voice status, gives senior audiences a credible voice they can quote internally after the keynote. Biography highlights Bestselling author of Unblocked: How Blockchains Will Change Your Business (O’Reilly Media) and How To Think With AI. Founder and CEO of Unblocked Future, a strategy firm advising leaders on adoption of emerging technology. Chief Advocacy Officer at Think with AI. LinkedIn Learning course creator with more than 90,000 students enrolled in her enterprise technology programme. Named a LinkedIn Top Voice; published in Harvard Business Review, Forbes, and VentureBeat. BA in Psychology and MA in Organization Design and Development, Stanford University. Speaking platforms include SXSW, the Aspen Ideas Festival, Columbia University, and UC Berkeley. Biography Most AI rollouts stall at the same place. The model works, the licence is bought, and three months later the only people getting value from it are the same handful who would have found a way regardless. The variable that matters is not the technology. It is whether the rest of the workforce learns to think with it. That is the operating problem Alison McCauley has spent two decades on. Her training is in psychology and organisational behaviour, both at Stanford, and her consulting career has put her opposite C-suites at firms including Adobe, Oracle, IBM, PNC, First Data, and Verizon. She studies the human side of how new technology lands inside organisations, which is why her work reads differently from technologist commentary on AI. She wrote Unblocked with O’Reilly Media in 2018, before blockchain literacy was a board concern, and her LinkedIn Learning course on the same topic became a default executive education resource with more than 90,000 enrolments. Her current book, How To Think With AI, is built on a year of fieldwork with hundreds of generative AI early adopters and translates what they do differently into a framework leaders can teach. As Chief Advocacy Officer at Think with AI and founder of Unblocked Future, she works with senior teams on the practical question of what changes when AI becomes a capability rather than a tool. Her articles appear in Harvard Business Review, Forbes, and VentureBeat. She has been named a LinkedIn Top Voice. The reason boards bring her in is not to be told that AI matters; it is to be shown what their workforce has to do differently for the next eighteen months to count. Key speaking topics AI adoption and workforce capability Human-centred technology change Generative AI for cognitive performance Digital transformation strategy Emerging technology pattern recognition Executive AI literacy Future of work in the age of AI Ideal for C-suite and board audiences setting AI strategy beyond pilots CHROs and learning leaders rebuilding capability around AI Transformation and innovation leads moving deployment from tooling to operating advantage Executive education and senior leadership programmes Audience outcomes A clear vocabulary for the human variables that determine AI return on investment A practical framework, drawn from fieldwork with early adopters, for how individuals and teams use AI to lift cognitive performance A sharper read on which AI signals matter for their sector and which are vendor noise Confidence to lead AI conversations internally without deferring to technology vendors A point of view on workforce redesign that holds up in a board setting

Why organisations work with Aljan de Boer A structured research model, not trend commentary. TrendsActive’s trend model draws on two decades of social science research – psychology, sociology, anthropology – to convert cultural signals into strategic implications. Audiences receive a framework, not a list of observations. Direct access to what 400+ CMOs are actually doing. As Community Director at the Institute for Real Growth, de Boer works inside a practitioner network of senior marketing leaders navigating the same pressures he describes. His insight is tested against real decisions, not desk research. The IRG Growth and Impact Studies as evidence base. His talk on humanized growth draws on two large-scale global studies produced by IRG in partnership with the Saïd Business School, University of Oxford – giving commercial teams a peer-reviewed foundation for strategies that go beyond shareholder primacy. Translation from complexity to commercial action. Where other trend speakers describe what is happening, de Boer’s focus is on what organisations should do about it – specifically for brand strategy, customer understanding, and growth planning at C-suite level. Named-brand consulting experience behind the research. TrendsActive’s client list includes Disney, Vodafone, and Hugo Boss – organisations where the same analytical approach has been stress-tested against real strategic choices. Biography highlights Head of Inspiration, TrendsActive – Netherlands-based trend consultancy applying social science to brand and business strategy Community Director, Institute for Real Growth – leads CMO leadership programme and connects a global community of 400+ senior marketing leaders IRG Impact Study, produced in partnership with Saïd Business School, University of Oxford – foundational research underpinning his humanized growth framework Board member, Dutch Platform of Innovative Marketing, for close to a decade Regular speaker and moderator, Dutch Marketing Awards; three-time winner, Best of MIE Senior Lecturer (Hoofddocent), Iris Academy; advisory and teaching roles in marketing and trends Biography Brands lose relevance not because their products deteriorate, but because the people they serve quietly change around them. Aljan de Boer has spent the past two decades helping commercial leaders see that shift before it becomes a crisis – using social science, not sentiment analysis, as the primary instrument. As Head of Inspiration at TrendsActive, de Boer works with a methodology that draws on psychology, sociology, and anthropology to decode fundamental changes in how people think, trust, and make decisions. The consultancy’s client list runs to major international brands across consumer, financial services, and technology sectors. Its trend model is designed not to describe what is fashionable but to identify what is structurally different about the human context organisations are operating in. Alongside his work at TrendsActive, de Boer serves as Community Director at the Institute for Real Growth, where he leads a global CMO leadership programme and connects a practitioner network of more than 400 senior marketing leaders. The IRG’s work – including its Growth and Impact Studies, developed in partnership with the Saïd Business School at the University of Oxford – provides the empirical backbone for his argument that durable commercial growth requires creating value for colleagues, customers, communities, and capital markets simultaneously. He calls this humanized growth; the research quantifies why it outperforms narrower models. The result is a speaker who brings an evidence base to questions that typically attract only opinion: what is actually changing in consumer behaviour, why geopolitical and generational pressure shifts brand expectations at a structural level, and what a marketing or commercial leadership team should concretely do next. Key speaking topics Sociocultural trends and brand strategy Humanized growth and multi-stakeholder value creation Consumer behaviour under economic and geopolitical pressure Generation Z and generational change Future-proofing organisations through social science ESG and sustainability as commercial strategy The polycrisis and its implications for business Ideal for CMOs and senior marketing leadership teams Chief Commercial Officers and growth strategy leaders Executive committees preparing for medium-term strategic planning Corporate conference programmes focused on brand relevance, customer strategy, or commercial resilience Audience outcomes A structured framework for identifying which sociocultural shifts are commercially significant, and which are noise Clearer understanding of the specific psychological, sociological, and generational forces reshaping customer and employee expectations Language and evidence for making the case internally for human-centred growth strategies, grounded in the IRG research base Sharper perspective on what Generation Z’s formative context – climate anxiety, political polarisation, pandemic – means for brand and product strategy A practical lens for translating societal complexity into near-term decisions on brand positioning, customer engagement, and organisational priorities

Why organisations work with Allister Frost A named, proprietary framework, the ReadyAlready Growth Cycle, that gives audiences a shared language for working through change fatigue, rather than a generic motivational message. Operator credibility from inside Microsoft’s first digital marketing strategy function, including the “I’M A PC” campaign and global Windows and Office launches, applied directly to the human side of technology adoption. Two decades of brand and transformation work at Kimberly-Clark and Microsoft, recognised by a Cannes Silver Direct Lion and twice by the Lester Wunderman Award for Outstanding Creative Work. A track record of large all-hands and culture-led audiences at BBC, Vodafone, 3M, Cisco, Pfizer, Hyundai, GE HealthCare and Reckitt, where the brief is energy and adoption, not abstract futurism. Recognition by his own profession: Chartered Marketer, Elected Fellow of the Chartered Institute of Marketing, twice UK Digital Marketing Personality of the Year, and Winner at The Speaker Awards 2023. Biography highlights Microsoft’s first Head of Digital Marketing Strategy, responsible for global Windows and Office launch campaigns, including “I’M A PC”. Former Kimberly-Clark marketing leader for Andrex, Kleenex and Huggies. Author of ReadyAlready: The Future-Ready Mindset to Keep Up, Stand Out, and Shape What’s Next. Cannes Silver Direct Lion winner; twice winner of the Lester Wunderman Award for Outstanding Creative Work. Chartered Marketer and Elected Fellow of the Chartered Institute of Marketing. UK Digital Marketing Personality of the Year, 2013 and 2019; Winner, The Speaker Awards 2023. Biography Most large organisations have not run out of change programmes. They have run out of people willing to engage with the next one. Years of restructure, platform migration and now AI rollout have left workforces more fatigued than resistant, and that is the harder problem to solve. Frost spent two decades inside that problem before he started speaking about it. At Kimberly-Clark he led marketing for Andrex, Kleenex and Huggies. He then moved to Microsoft as the company’s first Head of Digital Marketing Strategy, where he ran global launch campaigns for Windows and Office and the “I’M A PC” work. The work earned a Cannes Silver Direct Lion and two Lester Wunderman Awards for Outstanding Creative Work. Since 2012 he has built a speaking practice around a single framework, the ReadyAlready Growth Cycle, set out in his book ReadyAlready: The Future-Ready Mindset to Keep Up, Stand Out, and Shape What’s Next. The argument is that the gap holding back most transformation programmes is not strategy or technology, it is the human appetite to engage. The framework gives audiences a working language for that gap. His audiences reflect the brief. He has worked with BBC, Vodafone, 3M, Cisco, Pfizer, Hyundai, GE HealthCare, Reckitt, Bloomberg and Network Rail, typically at all-hands events, culture forums and senior leadership retreats. The Chartered Institute of Marketing has elected him a Fellow, and the UK industry named him Digital Marketing Personality of the Year in 2013 and again in 2019. He won at The Speaker Awards 2023. Key speaking topics Future-Ready Mindset Change fatigue and workforce adoption The human side of AI and digital transformation Employee engagement at scale Culture in technology-led change Leadership communication during transformation Marketing and brand reinvention Ideal for CHROs, Chief People Officers, and internal communications leads planning all-hands and culture moments Transformation and change leaders preparing workforces for AI and digital adoption C-suite and senior leadership teams running annual kickoffs, town halls, and strategy retreats CMOs and brand leaders rebuilding marketing function capability in an AI-shaped market Audience outcomes A shared vocabulary for naming and working through change fatigue inside a team The ReadyAlready Growth Cycle as a usable framework, not just a model on a slide A clearer view of which human capabilities still matter as AI absorbs more of the work Practical prompts to turn passive consumers of change into active contributors Re-energised commitment to the next phase of transformation, anchored to specific personal habits

Why organisations work with Andrea Iorio Operator credibility from inside a platform business: five years running Tinder across Latin America, where consumer-tech decisions had to be made under real commercial pressure, not theorised about. A published, peer-reviewed thesis on the AI-human boundary. Between You and AI (Wiley) made the USA Today bestseller list and gives him a defensible point of view that maps to a three-part framework executives can use. Four-language, multi-market authority. He writes the MIT Technology Review Brasil column, hosts NVIDIA Brazil’s official podcast, and lectures on the MBA at Fundação Dom Cabral, while delivering keynotes to Fortune 500 audiences in English, Portuguese, Spanish, and Italian. A working CX and digital-transformation playbook drawn from his time as Chief Digital Officer at L’Oréal Brazil, useful for any consumer-facing organisation rebuilding its phygital journey. A delivery cadence at Fortune 500 scale. Repeat clients include Abbott, Bayer, Cargill, Dow, IBM, Roche, Syngenta, and Tetra Pak. Biography highlights USA Today bestselling author of Between You and AI: Unlock the Power of Human Skills to Thrive in an AI-Driven World (Wiley). Author of two #1 Amazon Brazil bestsellers in People Management and Leadership: 6 Competências para Surfar na Transformação Digital and O futuro não é mais como antigamente. Former Head of Tinder, Latin America (5 years) and Chief Digital Officer, L’Oréal Brazil. MBA professor at Fundação Dom Cabral. Columnist at MIT Technology Review Brasil; host of NVIDIA Brazil’s official podcast. Economics, Bocconi University (Milan); MA International Relations, Johns Hopkins SAIS (Washington, DC). Biography AI capability is no longer the scarce resource inside large organisations. Human judgement is. Between You and AI, the Wiley book that put Andrea Iorio on the USA Today bestseller list in 2025, makes that case for senior teams trying to convert pilots into operating advantage. The argument runs along three axes: cognitive, behavioural, and emotional. Each carries a practical set of skills that AI tools cannot supply on their own. The operator credentials behind that argument are unusual for someone now working primarily as an author and educator. Iorio spent five years as Head of Tinder for Latin America, then served as Chief Digital Officer at L’Oréal Brazil. Both roles forced commercial decisions about consumer technology under real revenue pressure, not the conference-room version of digital transformation. The academic platform sits alongside. He teaches on the MBA at Fundação Dom Cabral, writes the MIT Technology Review Brasil column, and hosts NVIDIA’s official Brazil podcast. His first book in Portuguese, 6 Competências para Surfar na Transformação Digital, set out a framework of six competencies, from cognitive flexibility to digital altruism, that became the most-read leadership title on Amazon Brazil. Clients book him for Fortune 500 keynotes in English, Portuguese, Spanish, and Italian. The roster includes Abbott, Bayer, Cargill, Dow, IBM, Roche, Syngenta, and Tetra Pak. The work that follows the keynote is usually a board-level conversation about which human skills the organisation now needs to build, fast, alongside its AI deployment. Key speaking topics Artificial intelligence and human skills Digital transformation and leadership Customer-centricity and phygital experience Innovation culture Future of work in the age of AI Ideal for Boards and CEOs setting the human-skills agenda alongside an AI roadmap. CHROs and learning leaders redesigning capability programmes for an AI-augmented workforce. CMOs and CX leaders rebuilding the customer journey across digital and physical touchpoints. Latin America regional executive teams of multinational consumer and B2B businesses. Audience outcomes A three-part framework for the cognitive, behavioural, and emotional skills that matter most when AI enters the workflow. A concrete set of decisions about which managerial behaviours to keep, change, or retire in an AI-augmented operating model. Reference examples from Tinder, L’Oréal, and other consumer-facing businesses that have rebuilt the phygital customer journey. A working definition of innovation culture that distinguishes managed practice from creative theatre.

Why organisations work with Andreas Welsch Two decades inside SAP, including a vice president role connected to its Global AI Center of Excellence, give him a working knowledge of enterprise AI at the scale Fortune 500 boards actually operate. His AI Leadership Handbook is built on 60+ named interviews with AI leaders and offers a practitioner framework rather than commentary on the market. The 9 Steps to Successful AI Projects gives leadership teams a sequence to challenge stalled programmes against, covering ownership, strategy alignment, cross-functional delivery and governance. His What’s the BUZZ? podcast, running since 2021 with hundreds of AI executives, keeps his material grounded in what is currently working inside enterprises, not what was true 18 months ago. Named LinkedIn Top Voice, Thinkers360 Top 10 in AI, Generative AI and Agentic AI, and DataIQ Data & AI Leader of the Year Finalist 2025, which signals he is taken seriously by the audiences that book him. Biography highlights Founder and Chief AI Strategist, Intelligence Briefing Former Vice President at SAP, with leadership roles connected to its Global AI Center of Excellence and Business AI go-to-market function Author of AI Leadership Handbook and The HUMAN Agentic AI Edge Host of What’s the BUZZ? AI in Business podcast since 2021 Adjunct Professor at West Chester University of Pennsylvania; Editorial Board member, Journal of AI, Robotics, and Workplace Automation LinkedIn Top Voice; Thinkers360 Top 10 in AI, Generative AI and Agentic AI; DataIQ Data & AI Leader of the Year Finalist 2025; PEX Network Top 30 AI Leader 2025 Biography Enterprise AI has moved past the question of whether to invest. The harder question now is why most programmes never leave pilot. Welsch’s work answers it from the operator’s seat. Over two decades at SAP, including a vice president role connected to its Global AI Center of Excellence, he watched Fortune 500 organisations buy capability and fail to convert it into operating advantage. That experience is the substrate of the AI Leadership Handbook, his best-selling book drawn from 60+ interviews with AI leaders. The book sets out a practitioner sequence, The 9 Steps to Successful AI Projects, that leadership teams use to challenge stalled programmes against ownership, strategy alignment, cross-functional delivery and governance. Through Intelligence Briefing, the advisory he founded after SAP, Welsch now works with senior teams on agentic AI specifically: where autonomous systems sit on the org chart, how accountability survives when decisions are delegated to machines, and what workforce design looks like when AI agents are colleagues rather than tools. His second book, The HUMAN Agentic AI Edge, makes that argument in book form. His What’s the BUZZ? podcast, running since 2021, keeps the material fresh by putting him in regular conversation with named AI leaders inside Accenture, IBM, NVIDIA, PwC, SAP and Siemens. Thinkers360 ranks him in their top 10 globally on AI, Generative AI and Agentic AI; DataIQ named him a Data & AI Leader of the Year finalist in 2025. Key speaking topics Enterprise AI strategy and operating advantage Agentic AI and autonomous systems in the enterprise AI governance and responsible adoption Generative AI for business outcomes Workforce design for the AI-ready organisation AI leadership and executive readiness Change management for AI programmes Ideal for Boards, CEOs and executive committees commissioning enterprise-wide AI strategy CIOs, CTOs, CDOs and Chief AI Officers responsible for moving AI from pilot to operating model CHROs and people leaders redesigning roles around AI capability Industry conferences and leadership summits in technology, financial services, manufacturing and professional services Audience outcomes A sharper read on why most enterprise AI programmes stall and what changes when they do not Familiarity with The 9 Steps to Successful AI Projects as a diagnostic for their own programme A working position on agentic AI: where it belongs in the operating model and where it does not Specific governance questions to take back to the board on accountability, data privacy and risk A view of what other Fortune 500 AI leaders are actually doing now, from Welsch’s podcast research

Why organisations work with Andrés Oppenheimer His sector-by-sector analysis of automation’s job impact – developed through the same investigative methodology that produced a Pulitzer Prize – gives leadership teams a specific, evidence-built picture of workforce risk rather than a generalist technology forecast. “The Oppenheimer Report” column runs twice weekly across 60+ newspapers in the US and Latin America, meaning his read on political and economic shifts is drawn from live, primary reporting – not filtered retrospective analysis. He can address geopolitical risk and AI-driven workforce disruption in a single conversation, from a single credible position – organisations operating across the Americas do not need separate voices to cover both agendas. His television programme “Oppenheimer Presenta” on CNN en Español gives him direct, ongoing access to heads of state, finance ministers, and regional business leaders – a source network that shapes the quality and specificity of his intelligence. Nine books across four decades of reporting on Latin American competitiveness means his arguments carry empirical ballast: when he makes a forecast, he can point to the precedents it rests on. Biography highlights Latin America editor and syndicated foreign affairs columnist, The Miami Herald; “The Oppenheimer Report” appears twice weekly in 60+ US and international newspapers Anchor, “Oppenheimer Presenta,” CNN en Español – broadcast across 19+ countries in the US, Latin America and the Caribbean Co-winner, 1987 Pulitzer Prize, as part of the Miami Herald team that broke the Iran-Contra scandal Author of nine books, including The Robots Are Coming! (Vintage/Random House, 2019) and Innovate or Die! (2014), translated into Spanish, Portuguese, Japanese, Korean, and Chinese Awards include: Ortega y Gasset Award (El País, 1993), Maria Moors Cabot Award (Columbia University, 1998), King of Spain Award (2001), Overseas Press Club Award (2002) Master’s degree in Journalism, Columbia University; freelance contributor to The New York Times, The Washington Post, BBC, and CBS’ 60 Minutes Biography The Americas produce a particular kind of strategic risk – one where political instability, trade volatility, and currency pressure arrive together and faster than most organisations expect. Andrés Oppenheimer has spent four decades reporting from inside that complexity, as Latin America editor and syndicated foreign affairs columnist for The Miami Herald, with “The Oppenheimer Report” appearing twice weekly in more than 60 newspapers across the US and internationally. His investigative credentials are substantive. He was part of the Miami Herald team awarded the 1987 Pulitzer Prize for uncovering the Iran-Contra affair – a grounding in primary-source journalism that has shaped every argument he has made since. His awards from El País (Ortega y Gasset, 1993), Columbia University (Maria Moors Cabot, 1998), and the Spanish news agency EFE (King of Spain Award, 2001) confirm a standing in the Spanish-speaking world that extends well beyond the conference circuit. His book The Robots Are Coming! (Vintage/Random House, 2019) applied that same investigative rigour to the future-of-work debate. Oppenheimer interviewed Oxford economists, Silicon Valley engineers, and sector specialists across Japan, South Korea, Israel, and Europe to build a profession-by-profession account of what automation is actually doing to legal work, banking, medicine, and manufacturing – and what the evidence says about whether new industries will replace what is being lost. The earlier Innovate or Die! (2014) set out his argument that innovation capacity is the defining variable in national competitiveness in the knowledge economy. As anchor of “Oppenheimer Presenta” on CNN en Español, he interviews heads of state, policymakers, and business leaders across a region that remains both strategically critical and consistently misread by organisations operating from outside it. That combination – live political intelligence, investigative depth, and a published analytical framework on automation and competitiveness – is what distinguishes his contribution in a board conversation on international risk. Key speaking topics Geopolitics and political risk across the Americas AI, automation, and the future of work Latin American economic trends and competitiveness Innovation strategy in the knowledge economy The impact of automation on professional sectors Global economic forecasting and scenario analysis Ideal for C-suite and board-level leaders in organisations with commercial exposure or operations across Latin America and the Americas Risk, strategy, and policy leads navigating geopolitical uncertainty in international markets Senior leadership teams examining the intersection of AI-driven workforce disruption and macroeconomic risk Global business conferences and economic forums seeking analytical depth on hemispheric political and technological change Audience outcomes A clearer framework for understanding how geopolitical risk and automation interact as compounding – not separate – forces on competitive strategy Sector-specific insight into which professional roles and industries face the earliest automation pressure, grounded in published research rather than prediction A more accurate and current picture of Latin American political and economic dynamics, drawn from active reporting rather than retrospective analysis A working understanding of why innovation capacity determines national and organisational competitiveness in the knowledge economy Confidence to brief boards and senior colleagues on the forces reshaping international markets – with the evidence and context to withstand scrutiny