Collin Croome
Generative AI arrived as a tool that people use. Agentic systems plan and act on their own, and most operating models were not built for that. Boards are being asked how much autonomy to hand to software, usually before anyone internally can model the failure modes.
Collin Croome helps leadership teams separate the AI capabilities that work today from those still on the roadmap, drawing on a career in digital that began at Apple in 1991.
Full Profile
Why organisations work with Collin Croome
- Operator experience running from Apple in 1991 through agentic AI, which means a roadmap gets tested against what has shipped rather than against a vendor deck.
- Agency ownership rather than commentary: he ran coma2 e-branding for more than 20 years, with offices in Munich and New York, delivering 800 plus digital projects for Audi, Hugo Boss, Microsoft, Siemens and Deutsche Telekom.
- Live demonstrations of current AI systems on stage, so a leadership audience sees what the technology does instead of hearing it described.
- Author of Praxisbuch Metaverse and 30 Minuten Metaverse (GABAL Verlag), Certified Professional Speaker with the German Speakers Association, and a recurring on-air digital expert for ProSiebenSat.1 and RTL.
- Bilingual delivery in English and German, which matters for DACH leadership groups briefing a mixed international room.
Biography highlights
- Independent marketing consultant and multimedia evangelist to Apple, 1991 to 2001, presenting on Apple’s stands at CeBIT and MacWorld Expo.
- Co-developer of the first German Apple multimedia seminar in 1992, and author of two internal Apple white papers on multimedia and marketing.
- Co-founder and owner of coma2 e-branding for more than 20 years, with offices in Munich and New York.
- 800 plus digital projects for Audi, Hugo Boss, Microsoft, Siemens, Deutsche Telekom, TUI, Nespresso, KPMG and Triumph.
- Author of Praxisbuch Metaverse (GABAL Verlag, 2023) and 30 Minuten Metaverse (GABAL Verlag, 2022).
- Certified Professional Speaker and Professional Member of the German Speakers Association, and a recurring digital expert on ProSiebenSat.1 and RTL.
Biography
A job application arrived at Apple’s Munich office in 1991 on a floppy disk. It held a HyperCard multimedia presentation built by a nineteen-year-old with no formal training, in a field that barely had a name yet. Apple gave him the work: several talks a day on the Apple stand at CeBIT, explaining what multimedia was. Collin Croome stayed with Apple as an independent consultant until 2001, running trainings and co-developing the first German Apple multimedia seminar in 1992.
He co-founded coma2 e-branding in the mid-1990s and ran it for more than 20 years, from Munich and from a New York office. The agency delivered more than 800 projects for Audi, Hugo Boss, Microsoft, Siemens, Deutsche Telekom, Nespresso, TUI and KPMG, covering the arc from early corporate websites through e-commerce to immersive formats.
His keynote work now sits on generative AI, agentic AI, and what artificial general intelligence would mean for organisations. The distinction he draws for boards is between systems that answer and systems that act. An agent that plans a workflow and then executes it changes what delegation means inside an organisation, and he runs those systems live on stage rather than describing them.
He speaks in English and German, has written two books on the metaverse for GABAL Verlag, holds Certified Professional Speaker status with the German Speakers Association, and appears as a recurring digital expert on ProSiebenSat.1 and RTL.
Key speaking topics
- Generative AI in the enterprise
- Agentic AI and autonomous AI agents
- Artificial general intelligence and superintelligence
- AI and the future of work
- Digital transformation and technology adoption
- Physical AI and robotics
Ideal for
- CEOs and executive boards setting AI investment priorities for the next planning cycle.
- CHROs and people leaders redesigning roles around agentic AI.
- CMOs and customer experience leads, where his agency background supplies brand-side reference points.
- DACH leadership groups needing a keynote in German or English.
Audience outcomes
- The working distinction between generative AI, agentic AI, AGI and superintelligence, with examples of where each currently sits.
- A view of what agentic systems can already execute without supervision, demonstrated live rather than described.
- Named examples from three decades of digital shifts, for judging which technology claims hold and which do not.
- Sharper questions to put to internal teams and vendors on AI roadmaps.
Talks
Where AI capability actually stands, from generative models through autonomous agents to AGI, and what remains speculative.
Key takeaways:
- What current systems can and cannot do without human supervision
- How close AGI is on the evidence rather than the rhetoric
- Where control sits as capability increases
How generative tools and autonomous agents change the shape of work, with live demonstrations of both.
Key takeaways:
- The difference between AI that assists and AI that executes
- Which workflows agents can already plan and run
- What rises in value as execution is automated
AI moving off the screen into humanoid robots, autonomous machines, manufacturing and logistics.
Key takeaways:
- Where Physical AI deployments currently stand
- Which industries are affected first
- The operational and safety questions this raises
Five technology waves experienced first-hand, and what they show about which shifts matter.
Key takeaways:
- Why some innovations change everything and others disappear
- How to recognise a meaningful technological shift early
- What past transitions suggest about AI adoption