Shontavia Johnson

Most organisations talk about innovation as a culture and talk about diversity as a value. Few connect the two operationally. The people inside the business with the most original ideas are often the least equipped to protect them, commercialise them, or be seen as entrepreneurs by the people allocating capital and authority.

Shontavia Johnson is a patent-licensed lawyer and university entrepreneurship leader who helps organisations widen who gets to invent, protect, and commercialise ideas.

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Why organisations work with Shontavia Johnson

  • A working intellectual property lawyer who can speak plainly to founders, intrapreneurs, and content creators about what they actually own and how to defend it.
  • Practical authority on inclusive entrepreneurship from inside a major US research university, not from a consultancy deck. She runs Clemson’s entrepreneurship and innovation function.
  • A track record of turning an academic specialism (she was Drake Law School’s first Black woman to earn tenure and an endowed chair) into mainstream platforms: TIME, The Washington Post, NPR, SXSW, Smithsonian, TEDxAtlanta.
  • An operator’s view of where inclusive innovation actually breaks down: access to capital, IP literacy, network sponsorship, and the gap between ideas and ownership.
  • Aspen Institute Liberty Fellow and Fulbright Specialist to Uzbekistan, with experience translating IP and entrepreneurship frameworks across developed and emerging economies.

Biography highlights

  • Associate Vice President for Entrepreneurship and Innovation, Clemson University
  • First African-American woman to receive full tenure and an endowed chair at Drake University Law School; former director of its Intellectual Property Law Center
  • Liberty Fellow, Aspen Institute; member of the Aspen Global Leadership Network
  • Fulbright Specialist to Uzbekistan
  • Twice named one of the Top 40 Young Lawyers in the United States (American Bar Association and National Bar Association); Jackie Robinson Foundation 42 Under 40 Alumni Award
  • Bylines and features in TIME, Fortune, Newsweek, The Washington Post, LA Times, U.S. News & World Report, CNN, NPR

Biography

Innovation conversations in large organisations tend to skip a step. They focus on culture and pipeline, then move to outputs and revenue, and rarely pause on the practical question in between: who owns the idea, and who is positioned to commercialise it. That is the gap Shontavia Johnson works in.

She trained as an engineer, then as a lawyer, and holds a licence to practise patent law. At Drake University Law School she became the first African-American woman to receive full tenure and an endowed chair, and ran the Intellectual Property Law Center. She now serves as Associate Vice President for Entrepreneurship and Innovation at Clemson University, where she connects students, founders, corporates, and other universities into a working entrepreneurial system.

Her public work argues that inclusive entrepreneurship is a commercial question before it is a values one. Through LVRG, a community for women of colour entrepreneurs, and earlier the Brand and Business Company, she has built education and ownership pathways for founders the venture system tends to underestimate. Her writing has appeared in TIME, Fortune, Newsweek, The Washington Post, and U.S. News & World Report, and she has been interviewed across NPR, CNN, and the LA Times.

The Aspen Institute named her a Liberty Fellow, placing her in its Global Leadership Network. The US State Department deployed her as a Fulbright Specialist to Uzbekistan to advise on intellectual property. Across both stages, the through-line is the same: original ideas only become advantage when the people generating them know how to protect and commercialise them.

Key speaking topics

  • Inclusive entrepreneurship and access to capital
  • Intellectual property strategy for founders and creators
  • Intrapreneurship and innovation inside large organisations
  • Personal brand and idea ownership
  • Entrepreneurship education and university-industry partnerships
  • Diversity and innovation as a commercial argument

Ideal for

  • Innovation, R&D, and IP leadership teams
  • Chief diversity and inclusion officers working on entrepreneurship, supplier diversity, and founder programmes
  • University and corporate-venture leadership building entrepreneurial pipelines
  • Conferences and audiences focused on inclusive growth, creator economies, and venture inclusion

Audience outcomes

  • A clearer view of where inclusive innovation breaks down operationally, not rhetorically
  • Specific language for talking about intellectual property as a strategic asset for founders and intrapreneurs
  • The commercial case for backing underestimated founders, with named programmes and mechanisms
  • An applied framework for converting personal expertise and lived experience into ownable intellectual property and brand
  • Permission and prompts to act on ideas already inside the organisation

Talks

Own Your Genius: How to Build a Personal Brand Based on What You Already Know

A talk on converting lived expertise into a defensible personal brand and intellectual property portfolio.

Key takeaways:

  • How to identify the parts of your experience that are actually ownable
  • How personal brand and intellectual property reinforce each other
  • Where founders and intrapreneurs leave value on the table

Don't Follow Your Passion, Follow the Three i's of Entrepreneurship Instead

A reframing of the passion narrative around impact, income, and intellectual property as the operating logic of a venture.

Key takeaways:

  • Why passion is an unreliable filter for founder decisions
  • How to test ideas against impact, income, and intellectual property
  • What this means for organisations supporting intrapreneurs and founders

Inclusive Entrepreneurship: the Business Case for Supporting Diverse Entrepreneurs

The economic argument for widening who gets backed, and the mechanisms that actually move the needle.

Key takeaways:

  • The commercial cost of an exclusionary venture system
  • Practical programme design for inclusive entrepreneurship
  • The role of intellectual property literacy in closing the gap

Don't Get Sued Online: How Content Creators Can Protect Themselves

A patent lawyer’s working guide to patents, trademarks, copyright, and rights of publicity for creators and marketers.

Key takeaways:

  • What content creators and brands actually own
  • The most common legal exposures in digital content
  • How to design protection into a content operation from the start

Innovation Inside: How to Facilitate Intrapreneurial Thinking With Employees

How large organisations create internal conditions for the people already generating ideas to act on them.

Key takeaways:

  • Why intrapreneurship stalls inside otherwise innovative companies
  • The structural conditions that unlock employee invention
  • How to handle ownership, recognition, and reward for internal ideas

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Testimonials

Shontavia was a breath of fresh air at Lady Like [the African American Women's Power Brunch]. She clearly and concisely spoke to the necessity of building one's personal brand amidst challenges and obstacles. She was ideal for this inaugural event. We would definitely welcome her back for more events.
Deidre DeJear
Entrepreneur & Kamala Harris 2020 Iowa Campaign Chair
At the 2017 Midwest Intellectual Property Institute, Shontavia presented to over 70 intellectual property attorneys on the topic of offensive trademarks and the Constitution. Her presentation was entertaining and engaging, as evidenced by the fact she received one of the highest ratings on our speaker surveys in recent history. We were eager to invite her back, and we are excited she has agreed to present again at our 2019 event!
Kyle Mendenhall
Attorney & President, Kansas Bar Association Intellectual Property Section
Shontavia is a breath of fresh air when it comes to seminars, lectures and motivational speaking. She has an authentic voice, and her genuine passion for helping people improve their quality of living comes through every time she speaks. As a featured speaker at the Speak Life Movement 2016, Shontavia electrified the audience with the raw and relevant truth about entrepreneurship. She made the possibility of owning a business more attainable and easy to grasp in a matter of minutes. She awakened the entrepreneurial spirit within people who lost confidence in their greatness. She was an audience favorite at the conference with an overwhelming request to return!
Hayward Jean
Educator & Founder, Speak Life Enterprises

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