Zukunft der Arbeit
Stimmen, die prägen, wie Organisationen sich an Automatisierung, hybride Modelle und verändernde Arbeitserwartungen anpassen
Speakers Associates represents 224 speakers on Zukunft der Arbeit, including Zavier Coyne, Thimon de Jong, Rahaf Harfoush, Nilofer Merchant, Russell Beck, Jeremy Blain, Katja Schipperheijn, Graeme Codrington, Lauren Ducrey und Kayleigh Fazan.
Every organisation can now use the same AI tools, so the work increasingly looks the same. Leaders are starting to ask a different question: what can their people do that an algorithm cannot. Most companies have not answered with anything more specific than slogans.
Five generations share most workplaces for the first time in history. A management playbook built for an earlier era, rooted in hierarchy and productivity, no longer fits what younger talent expects or creative work requires. Executives name innovation and engagement as top priorities; the gap between stated ambition and actual output keeps widening.
Most organisations were designed for a world that rewards efficiency, predictability, and long planning cycles. That world can no longer be relied upon. The pressure on leaders is not a shortage of technology; it is a management model built for certainty that is now operating in conditions of permanent disruption. Applying digital tools to an industrial-era structure does not fix the structure; it accelerates its contradictions.
Most large organisations admire start-ups and fail to learn from them. The instincts that produce growth in a small team get diluted by process the moment a company tries to scale, and boards rarely hear the founder view in language they can act on. The harder question is what executive teams should actually copy, and what they should leave alone.
Most large organisations have run AI pilots. Far fewer have moved them into operating reality. The gap is not the technology, it is the absence of an internal innovation discipline that translates promising experiments into measurable change inside a workforce that is, in many cases, quietly resisting it.
The 50+ consumer controls a disproportionate share of discretionary spending in most developed markets. Brands still design products and craft messaging as if youth is where growth lives. Entire segments worth trillions are treated as demographic footnotes, served by assumptions about ageing that are fifteen years out of date.
Most AI deployments produce pilots, not capability. Tools land in the organisation faster than people can absorb them, and leaders default to vendor narratives because they lack a vocabulary for the human variables that decide whether productivity actually moves. The bottleneck is rarely the model. It is the gap between what AI can do and how the workforce learns to think with it.
Most organisations can gather data on customer behaviour. Far fewer can explain why it is changing – or what it will demand of their brand in three years. Sociocultural shifts, from generational realignment to the psychological fallout of sustained economic pressure, are reshaping what customers trust, what employees expect, and what growth models can still hold. Organisations that mistake these shifts for short-term noise are making strategic decisions on a map that no longer matches the terrain.
Workforces have absorbed wave after wave of restructure, system migration and AI rollout. Engagement is flat, change initiatives stall on adoption, and the people expected to deliver the next transformation are visibly tired of the last one. Leaders need a credible way to rebuild appetite for change without another corporate culture programme that lands as noise.
Most organisations have pilots running, copilots deployed, and a roadmap deck. Few have a clear answer to what their managers and frontline teams should actually do differently when AI is sitting next to them. The gap between AI capability and human capability is now the binding constraint on commercial value.
Most enterprise AI programmes stall between pilot and operating advantage. Boards have approved the spend, vendors have shipped the tools, and the value is still trapped in slideware. The tension now is governance, accountability and workforce redesign at the speed agentic AI is moving, not whether to invest.
The political and economic risk profile of the Americas shifts faster than most organisational strategy cycles can absorb. A market that looks stable in January can be structurally different by Q3 – government reversal, currency shock, or trade agreement collapse can arrive without warning. Automation is now compressing that timeline further: the same workforce that faces geopolitical disruption is simultaneously facing structural displacement from AI, and most organisations are treating these as separate problems when they are the same one.
All speakers on Zukunft der Arbeit
- Abigail Posner
- Adam Kingl
- Ade McCormack
- Alex Depledge
- Alex Goryachev
- Alexis Abramson
- Alison McCauley
- Aljan De Boer
- Allister Frost
- Andrea Iorio
- Andreas Welsch
- Andres Oppenheimer
- Andrew Brodsky
- Andrew Grill
- Andrew McAfee
- Andrew Scott
Show all 224 speakers
- Andy Ayim MBE
- Andy Storch
- Angela Oguntala
- Aric Dromi
- Arun Sundararajan
- Aubrey Blanche-Sarellano
- Ayanna Howard
- Ayesha Khanna
- Ayse Birsel
- Bernard Marr
- Bert Rürup
- Blaire Palmer
- Bobby Umar
- Brett StClair
- Byron Reese
- Calum Chace
- Carl Frey
- Carl Honore
- Charlene Li
- Chris Dyer
- Christian Kromme
- Christian Wehner
- Christopher Pissarides
- Clay Shirky
- Colette Carlson
- Corinna Pommerening
- Costantino Roselli
- Courtney Caldwell
- Dan Pontefract
- Danah Zohar
- Daniel Hulme
- Dave Coplin
- Dave Ulrich
- David Goodhart
- David Rowan
- Debbie Wosskow
- Deborah Nas
- Dex Hunter-Torricke
- Diana Ospina and Oscar Lemus
- Dominik Boesl
- Dona Sarkar
- Dorothée Töreki
- Dr Elaine Kasket
- Dr. Grace Lordan
- Dr. Tye Caldwell
- Duena Blomstrom
- Eddie Obeng
- Emmanuel Gobillot
- Eric Termuende
- Erica Dhawan
- Erika Lucas
- Farid Tabarki
- Faye Dicker
- Fiona Passantino
- Flex
- Friederike Fabritius
- Gabriela Hersham
- Garry Golden
- Geoff Colvin
- George Randle
- Georgie Barrat
- Gianpiero Petriglieri
- Gorick Ng
- Graeme Codrington
- Greg Orme
- Hannah Ubl
- Heather McGregor
- Henry Timms
- Herminia Ibarra
- Hollie Castro
- Huy Nguyen Trieu
- Ian Goldin
- Inma Martinez
- Jack Shaw
- Jacob Morgan
- Jacqueline Carter
- Jahkini Bisselink
- James Poulter
- James Taylor
- Jason Bradbury
- Jason Lauritsen
- Jeanette Bronée
- Jef Staes
- Jennifer Vessels
- Jeremy Blain
- Jeremy Rifkin
- Jerry Kaplan
- Jim McKelvey
- Joanne Lockwood
- Joe Mull
- Joe Toscano
- Johnny C. Taylor, Jr.
- Jonas Ridderstråle
- Julia Hobsbawm
- Julie Holmes
- Kai Gondlach
- Kamal Ahmed
- Karen Blackett
- Katie Hilborn
- Katja Schipperheijn
- Kayleigh Fazan
- Keely Cat-Wells
- Keith Ferrazzi
- Kelly Mackin
- Kian Bakhtiari
- Kian Gohar
- Kieran Gilmurray
- Kristel Bauer
- Lauren Ducrey
- Léa Steinacker
- Lecyca Curiel
- Lisa Bodell
- Lisa Walden
- Lorraine Hariton
- Lucy Adams
- Lynda Gratton
- Madison Butler
- Marcel Pesch
- Marcus Buckingham
- Maria Santacaterina
- Mark Levy
- Mark van Rijmenam
- Matt Havens
- Melica Moshiri
- Mike Evans
- Mike Walsh
- Miriam Meckel
- Mo Gawdat
- Naya Antoniou
- Neil Sahota
- Nick Bostrom
- Nicklas Pyrdol
- Nikki Greenberg
- Nilofer Merchant
- Niluka Kavanagh
- Noreena Hertz
- Oliver Burkeman
- Oliver Heath
- Oliver Leisse
- Patrick Kramer
- Paul Redmond
- Peter Siljerud
- Peter Vogel
- Petra Velzeboer
- Philipp Kristian
- Piers Linney
- Polly LaBarre
- Rachel Botsman
- Rahaf Harfoush
- Rashim Mogha
- Rasmus Hougaard
- Ravin Jesuthasan
- Reed Hastings
- Réka Deák
- Reshma Saujani
- Riaz Shah
- Richard Florida
- Richard Foster-Fletcher
- Richard Sennett
- Richard van Hooijdonk
- Robert Reich
- Roger Bootle
- Ronan Harrington
- Ross Reekie
- Russell Beck
- Sandra Navidi
- Sara Ross
- Scott Amyx
- Scott Steinberg
- Sebastian Thrun
- Seth Mattison
- Shane Feldman
- Sharmadean Reid
- Sharon Gai
- Shivvy Jervis
- Shontavia Johnson
- Silvia Leal
- Simon Walker
- Sina Kahen
- Sol Rashidi
- Spriha Srivastava
- Stefan Hyttfors
- Stefan Löfven
- Stephen Shapiro
- Steven Laureys
- Stew Friedman
- Susan Cain
- Tammy Erickson
- Tan Le
- Tania de Jong AM
- Terence Mauri
- Thimon de Jong
- Tia White
- Tim Cortinovis
- Tim Ringo
- TJ Power
- Tom Coleman
- Tom Gimbel
- Tonje Elisabeth Aaroe
- Valentini Konstantinidou
- Vishen Lakhiani
- Vlatka Hlupic
- Will Hutton
- Yves Morieux
- Zack Kass
- Zara Janjua
- Zavier Coyne
- Zoe Blaskey