Growth Strategy

Why organisations work with Rafe Offer He has run brand portfolios at the scale most marketers only study, including a $1.2 billion Coca-Cola business and a Disney adult merchandise category that grew from $50m to $800m under his marketing leadership. He turned a single concert in a North London flat into Sofar Sounds, a venture-backed live music network operating in over 300 cities, with $40 million raised and partnerships with Airbnb and Uber. He works on the seam between brand and community, which is where most companies now have to compete and where most marketing leaders lack practical playbooks. His career spans the corporate brand machine and the founder seat, so the same talk holds up in front of a CMO at a listed business and a scale-up CEO with a board to convince. Biography highlights Founder and Founder-Chair of Sofar Sounds, the global live music community founded in London in 2009. Former Director of Global Marketing, Disney Consumer Products, leading worldwide marketing for a $12bn licensing business. Former Global Marketing Director, The Coca-Cola Company, with responsibility for $1.2bn in stores, attractions, events and licensed merchandise. Former Director of Innovation, Diageo. Founder of “this & that,” a community and tech start-up focused on the practice of dialogue. Sofar Sounds named “one of the top new brands in America” by New York Magazine and described as a “quiet revolution” by The Guardian. Biography A live concert in a North London flat in 2009, eight friends invited to listen to a single performer, became the seed of Sofar Sounds. From that evening, Rafe Offer built a global live music network now operating in more than 300 cities, with about $40 million raised across three funding rounds and partnerships with Airbnb and Uber. New York Magazine called it one of the top new brands in America. The unusual part of his career is the route in. Before Sofar, Offer ran the Mickey Unlimited adult merchandise programme at Disney, where the “having fun never goes out of style” campaign helped grow that category from $50m to $800m. He went on to lead worldwide marketing for Disney Consumer Products’ $12bn licensing business, then ran a $1.2bn Coca-Cola portfolio of stores, events and licensed merchandise as Global Marketing Director, before taking a Director of Innovation role at Diageo. That sequence, big-brand operator turned founder, is what gives his perspective its weight. He has built community-led growth from scratch and run brand P&Ls at industrial scale. He talks credibly to a CMO worried about declining ad efficiency and to a founder trying to convert a passionate audience into a fundable business. His more recent venture, this & that, is a community and tech start-up built around the practice of dialogue. It extends the through-line of his work: how organisations earn the right to people’s attention, and how that attention becomes commercial substance. Key speaking topics Brand building in the era of community Customer experience as a growth engine Scaling a start-up from idea to global brand Marketing and innovation inside large organisations Company culture in entrepreneurial businesses Fundraising and commercialising a community brand Ideal for CMOs and brand leaders rebuilding marketing for a low-trust, low-attention environment Founders and scale-up CEOs converting community traction into investable growth Customer experience and innovation leads inside large consumer businesses Boards reviewing brand and growth strategy in consumer-facing categories Audience outcomes A clearer view of why community has become the central question for consumer brands, with examples from Sofar, Disney and Coca-Cola Specific lessons on running a global brand portfolio at scale, drawn from leading $1.2bn at Coca-Cola and $12bn licensing at Disney A founder’s account of what investors actually fund in a community-led business Practical detail on how culture and customer experience interact in fast-growing companies

James Hardy: Expert in Retail Globalisation and Digital Growth James Hardy is an authority on retail globalisation, ecommerce and online growth strategies, and works with brands to future-proof their online expansion across diverse trading platforms (from Amazon and Alibaba to boutique marketplaces and own-brand sites). Currently Head of Global Retail & Market Development at Flutterwave, Africa’s largest Fintech, James previously served as Head of Europe, Middle-East and Africa for Alibaba and co-founded the UKs largest China-ecommerce exporter – an award winning, high growth platform operating across Europe to help brands build market share in mainland China. James has worked on international ecommerce strategies for multiple public and private companies, identifying how brands can maximise their value to external, private, and public markets. He explores what the largest global conglomerates can learn from startup methodology, and what smaller companies can learn from brands such as Alibaba about scaling their business. James’s is a regular contributor to the press and media, appearing in The Financial Times, The Huffington Post, The Journal du Net and on the BBC and China Daily News.

Why organisations work with Juan Verde Holds first-hand US trade policy experience across three administrations (Clinton, Obama, Biden), including as Deputy Assistant Secretary for Europe and Eurasia with commercial responsibility for 52 countries. Operates fluently on both sides of the Atlantic, giving executives a practical read on how US and European policy environments shape the same investment decision differently. Frames sustainability as a commercial question, showing boards how climate strategy connects to capital access, pricing power, regulatory positioning, and export competitiveness. Brings live board-level context from HISPASAT and the Airbus Foundation Board of Advisors, alongside advisory work with Google, Cisco, Banco Santander, and the Inter-American Development Bank. Currently serves on the President’s Export Council under President Biden, the White House advisory body whose members include the chief executives of Ford, Disney, Citibank, and Starbucks. Biography highlights Member of the President’s Export Council, the White House’s principal advisory committee on international trade and US competitiveness. Former Deputy Assistant Secretary for Europe and Eurasia at the US Department of Commerce, with commercial policy responsibility across 52 countries. Earlier international trade roles at the US Department of Commerce during the Clinton Administration. Founder and President of the Advanced Leadership Foundation, which has trained over 10,000 emerging green leaders across more than 10 countries. Board of Directors at HISPASAT, the satellite communications operator for Spain, Portugal, and Latin America; member of the Airbus Foundation Board of Advisors. Master’s in Public Policy, Harvard Kennedy School; BA in Political Science and International Relations, Boston University. Biography Trade policy used to move slowly enough that executives could treat it as weather. That no longer holds. Tariff regimes, export controls, and climate-linked regulation now reshape commercial plans in quarters, not decades, and the decisions are made in rooms Juan Verde has spent three decades working in. Appointed by President Obama in 2009, he served as Deputy Assistant Secretary for Europe and Eurasia at the US Department of Commerce, with commercial policy responsibility across 52 countries. Under the Clinton Administration he held earlier international trade roles at Commerce. In 2023 President Biden appointed him to the President’s Export Council, the White House’s principal advisory committee on trade competitiveness, alongside the chief executives of companies including Ford, Disney, Citibank, and Starbucks. The through-line in his commercial work is a specific argument about sustainability. He treats climate action as a commercial question, which is the organising idea of his Profit Meets Planet keynote series on corporate climate, geopolitical arbitrage, and leading through disruption. That thesis draws on co-founding Climate Reality Project chapters with Al Gore in Spain and Argentina, and on advisory engagements through Alamo Solutions with Google, Cisco, Banco Santander, and the Inter-American Development Bank. His doctoral research at Universidad Camilo José Cela, on green economy strategies for small island nations, gives the argument academic grounding. For senior leaders, this translates into a speaker who can move between a boardroom question about European market entry and a policy question about US trade posture without losing commercial specificity. He sits on the Board of Directors of HISPASAT, the satellite communications operator for Spain, Portugal and Latin America, and on the Airbus Foundation Board of Advisors. His keynote platforms include the World Economic Forum, Harvard Kennedy School, the World Bank, and successive UN Climate Conferences, most recently COP25 and COP26. Key speaking topics International trade policy and market access Transatlantic economic relations Sustainability as commercial advantage Foreign direct investment and green export strategy Geopolitical risk for global businesses Public-private collaboration in international markets Ideal for Boards and CEOs planning international expansion or transatlantic market entry Chief Sustainability Officers and ESG leads connecting climate commitments to growth strategy Investment attraction agencies, trade bodies, and government ministers Corporate delegations at policy summits, sustainability events, and international conferences Audience outcomes How Washington and Brussels are reshaping what corporate sustainability commitments actually cost in commercial terms Why climate strategy should be treated as an export competitiveness question, with examples drawn from specific national markets Where the next flows of green foreign direct investment are likely to move, and what that means for growth planning Language that links trade policy shifts to board-level decisions on capital allocation and market entry

Why organisations work with Bernardo Hernandez Operator credibility on both sides of the Atlantic: a senior Google product role through the Zagat acquisition, then running Flickr at Yahoo, then founding and selling Verse to Block. Few European speakers have lived that arc. Investor pattern recognition across a portfolio that includes Wallapop, Glovo, Fever, Paack, Citibox and Stripe. He talks about scaling consumer tech from inside the cap table, not from the outside. A working view of what AI is doing to product organisations through Pensero AI, his current company, which applies AI to engineering performance and management. Direct experience of the moves that matter to corporates: M&A integration at Google, platform repositioning at Yahoo and fintech exit to a US strategic acquirer. Biography highlights Co-founder of Idealista, Spain’s leading real estate platform. Director of Product Management at Google, 2005 to 2013; led the Zagat acquisition and team. Head of Flickr and Senior Vice President of Product at Yahoo, 2013 to 2015. Founder and CEO of Verse, the European payments app acquired by Block (Square) in 2020. Co-founder and Co-CEO of Pensero AI in New York. Board of Directors, Mapfre USA; trustee, Fundacion Princesa de Girona; jury member, Princess of Asturias Awards for Science and Technology. Recipient of Spain’s National Innovation and Design Award (2023, Ministry of Science). Biography Idealista was a small Madrid property site when Bernardo Hernandez co-founded it in 2000. Today it is the dominant real estate platform in southern Europe. That first venture set the template for a career spent building consumer internet businesses, then teaching incumbents how to think about the same problem. After five years as a portfolio manager at Fidelity, BBVA and Putnam, he joined Google in 2005 as Director of Product Management. He spent eight years inside the company, including leading the Zagat acquisition and integration. He then ran Flickr at Yahoo as Senior Vice President of Product before founding Verse, the European payments app that Block acquired in 2020. The operator track is matched by an investor track. He has backed Wallapop, Glovo, Fever, Paack, Citibox and Stripe, among others, and was an early investor in Tuenti before its sale to Telefonica. He sits on the board of Mapfre USA and is a trustee of the Fundacion Princesa de Girona under the Spanish Royal House. In 2023 he received Spain’s National Innovation and Design Award from the Ministry of Science. His current company, Pensero AI, applies AI to engineering management, giving him a live operating view of what generative AI is doing to product organisations rather than a theorist’s view. For corporate audiences this matters: he is currently building inside the technology shift he is invited to speak about. Key speaking topics Entrepreneurship and the scale-up playbook Digital business models and platform economics Consumer fintech and mobile payments AI in product and engineering organisations Corporate venturing, M&A and integration Innovation portfolios and angel investing Building between Europe and the United States Ideal for CEOs and board directors weighing build, buy or back decisions on new digital businesses. Chief Strategy, Chief Innovation and Corporate Development leaders running venture and M&A activity. Banks, insurers and retailers facing fintech and platform challengers. Leadership groups at European corporates with US ambitions, or US groups expanding into Europe. Audience outcomes A clearer sense of how founders make speed and capital decisions that corporate processes typically slow down. A working framework for evaluating new business models against existing P&L economics. Concrete reference points from Idealista, Google, Flickr, Verse and the current Pensero AI build. A sharper read on where AI is creating leverage inside product and engineering teams right now.

About Makala Green Makala Green is a leading authority in financial empowerment, renowned for her expertise in transforming the financial journeys of individuals and businesses. She is recognised as Britain’s first black female Chartered Financial Expert, blending robust experience with a passion for making wealth simple and accessible for all.​ Makala Green brings over 18 years of experience as a financial planner, wealth coach, author, and motivational speaker. She has successfully partnered with major brands, entrepreneurs, and sports professionals, guiding them to financial confidence and independence. Makala is the founder of Green Wealth Planning and The Wealth Check, both dedicated to simplifying wealth and providing practical tools for financial success. Business Challenges Addressed Makala addresses critical business challenges, including: Strategic money management for individuals and SMEs. Investment planning and wealth growth for corporates and entrepreneurs. Demystifying financial processes and breaking down jargon for improved accessibility and inclusion in the financial sector.​ Tackling complex issues like property acquisition, estate planning, retirement strategies, and bespoke solutions for multi-million-pound companies.​ Empowering underrepresented groups in finance and mentoring young talents to bridge diversity gaps. Makala’s approach is jargon-free, hands-on, and rooted in empathy. She draws from personal experience, starting as a bank cashier at 16 and rising to financial sector prominence. Her work focuses on building sustainable financial confidence, promoting financial wellbeing, and equipping clients and audiences with the knowledge to navigate a changing economic landscape. She actively advocates for diversity and financial inclusion, having received accolades like Financial Adviser of the Year for South East England and Marketing Influencer of the Year.

Meet Sonya Barlow Sonya Barlow is an award-winning BBC Presenter, Author, Keynote Speaker, Entrepreneur, TEDxSpeaker, Content Creator and Writer. She hosts her talk show The Sonya Barlow Show where she interviews world leaders on the stories behind their success, with high-profile names such as Princess Lamia of Saudi Arabia and Footballer Gilberto Silva. In 2022, Sonya was named a LinkedIn Top Voice for Gender Diversity and her BBC show The Everyday Hustle, was The Best Radio Show in the UK. Sonya is the CEO of the Like Minded Females (LMF) Network, an inclusion consultancy and social networking platform redesigning workplace policies and professional careers to encourage diversity and inclusion. Sonya has also written the popular book “Unprepared to Entrepreneur” and won multiple awards, including Europe’s Top 50 Women in Tech, Marie Claire’s Future Shaper, UK Entrepreneur of the Year and Asian Women of Achievement. She is one of the youngest South Asian females to have two TEDx talks, titled “Please Come Online” and “Failure Comes Before Resilience”. Sonya’s energetic and captivating personality has seen her invited to Keynote at The House of Commons on gender diversity and delivering global keynotes on business, technology and inclusion in Germany, Lithuania, Romania, Kenya, Pakistan, Amsterdam, France, the UK, Portugal and Mauritius, to name a few. Sonya’s background in technology, business and travel provides her with the unique ability to understand technical terms, share innovative solutions and advocate allyship. She has a great sense of cultural communication and is often told that her power is summarising large bits of information into notable smaller action steps that the audience can easily takeaway. She has worked with household brands such as Lloyds banking group and Capital One on their technology podcast, led campaigns for Loreal, HP, Rolls Royce, Fiverr, Logitech and Linkedin and delivered talks to high-profile stakeholders across industries such as Fintech, Technology, Finance, Hospitality, Public Sector, Higher Education, Government, Fashion, Retail and Corporate. Sonya Barlow is a neurodivergent British Pakistani woman with chronic migraines, ADHD and mental health conditions. Diversity, resilience, and neurodiversity are topics close to her heart when delivering keynotes. She is able to deliver workshops and keynotes about her own experiences of ADHD, with advice on coping mechanisms and how your neurodiversity can be an asset if channeled in the right way. Sonya has worked in the technology sector since 2015 and is currently building an app to encourage professional working women to build their networks and knowledge, whilst supporting workplaces to retain diverse talent.

Meet Rachel Treece Rachel is the best-selling author of “The Henka Effect” and hosts the popular podcast “Flex and the City,” which focuses on leadership in the financial services sector. With a strong background in global financial services, Rachel has extensive experience leading multicultural teams for prestigious FTSE and Fortune 100 companies. In 2012, she was honoured as one of the Most Inspiring Women in Entrepreneurship and cofounded the charity Dress for Success (Luxembourg). A respected lecturer at the University of London and University of Newcastle (London), Rachel contributes to MBA and entrepreneurship programs and mentors young women on various international platforms. As a thought-leader, speaker, writer, and executive coach, Rachel is recognised as an expert in organisational health, employee engagement, communication, and inclusion. A fellow of the Chartered Institute of Marketing, Rachel helps business leaders innovate, adapt, and communicate in today’s ever-evolving world, characterized by disruptive and unpredictable changes. Originally from the UK, she became a naturalized Luxembourgish citizen in 2014. Fluent in four languages, Rachel is married to Keith and has a teenage daughter. Based in Luxembourg, she enjoys living near the airport, which fuels her passion for travel—though current circumstances have temporarily limited her adventures.

Why organisations work with Chika Russell CHIKA’S Foods went from home production to listings in Waitrose, Holland & Barrett and Ocado, and then to a $9.8 million Series A – Russell’s perspective covers every stage of that journey, not just the origin story. Her management accounting background gives her a financially specific way of talking about growth decisions that most founder narratives avoid: she built her initial stock and order management systems in Excel before the business could afford software, and that discipline remained the foundation of the company’s commercial architecture. She navigated a reverse diaspora expansion – building a UK consumer brand first, then returning to Nigeria with a manufacturing operation producing 2.6 million units a week – which is a rare, documented case study in cross-border market entry that runs in the opposite direction to most internationalisation models. In 2015 she received offers from all five investors on BBC’s Dragons’ Den and declined them all; six years later she secured institutional PE from a fund backed by the European Investment Bank and the African Development Bank. For organisations thinking about strategic patience and investor fit, that sequence is evidence, not anecdote. Social impact is structurally embedded in her commercial model – a penny from every pack sold goes to World Vision’s Empowering Girls programme, and CHIKA’S Africa employs over 300 people, more than half of them women – making her a credible voice on what purpose-led growth actually costs and yields. Biography highlights Founder and CEO of CHIKA’S Foods, launched 2015; UK national retail distribution including Waitrose, Co-op, Holland & Barrett, Ocado and WH Smith Secured $9.8 million Series A from Alitheia IDF, a gender-lens private equity fund backed by the European Investment Bank and African Development Bank (December 2021) Qualified management accountant; ten years in banking and finance before founding CHIKA’S BBC Dragons’ Den (2015): received offers from all five investors; Deborah Meaden described it as one of the best pitches she had ever seen BBC Question Time panellist; regular contributor to BBC Radio’s Wake Up to Money Business Leader Top 30 Inspiring UK Entrepreneurs (2019); Consumer Business Rising Star, Black British Business Awards (2019) Biography CHIKA’S Foods began in a home kitchen in 2014 with hand-toasted peanuts and plantain crisps inspired by Nigerian street food. Within a decade it had secured institutional private equity backing and a Lagos manufacturing operation producing 2.6 million units a week. The path between those two points is what Chika Russell talks about. Her background shapes that conversation in an unusual way. She is a qualified management accountant who spent a decade in banking before founding CHIKA’S. Her instinct for financial architecture, investor narrative and cost control runs through every growth decision she describes – not as theory, but as method. In 2015, she appeared on BBC’s Dragons’ Den and received offers from all five investors. She turned them all down. Six years later, she secured $9.8 million from Alitheia IDF – a gender-lens private equity fund backed by the European Investment Bank and the African Development Bank. For organisations trying to understand what attracts the right institutional capital, that sequence is direct evidence. CHIKA’S Africa, launched in Lagos in 2022, now employs over 300 people – more than half of them women. The business donates a penny from every pack to World Vision’s Empowering Girls programme. Russell is a BBC Question Time panellist and a regular on BBC Radio’s Wake Up to Money: the standing of an operator who has built across markets, not one who has written about doing so. Key speaking topics Consumer brand building and retail distribution Access to growth capital and institutional investment Cross-border market entry and expansion into Africa Financial discipline in early-stage and scaling businesses Purpose-driven commercial growth Entrepreneurship and founder decision-making Gender-lens investing and impact-linked capital Ideal for Founders and entrepreneurs seeking institutional capital or retail distribution scale FMCG, CPG and consumer brand leaders exploring cross-border or emerging market growth Investment and private equity audiences focused on impact-linked or growth-market strategies Senior executives in corporate entrepreneurship, innovation, or commercial development programmes Audience outcomes A clearer understanding of how financial discipline – not product vision alone – determines whether a consumer brand crosses from traction to institutional scale Insight into what impact-linked institutional investors actually require, and how to construct a credible narrative for them A practical perspective on cross-border market entry drawn from real first-mover experience in both the UK FMCG market and Nigeria Greater clarity on how to embed social purpose into a commercial model without compromising financial performance A more honest account of the investor journey – including the strategic value of declining the wrong capital

Why organisations work with Jack Stratten Pattern recognition grounded in fieldwork. Insider Trends runs retail safaris in London, New York, Tokyo and Seoul, which means his examples come from stores he has physically been inside, not slide decks recycled from conference circuits. A named RETHINK Retail Top Retail Influencer in both 2023 and 2024, giving buyers a third-party signal of standing in the retail community. Direct experience advising Nike, LVMH, Ikea, Marks and Spencer, Jaguar Land Rover and Microsoft on retail formats and customer experience, so the frame of reference fits enterprise decision-makers. Works across the full retail stack, from store roles and staff models to omnichannel, supply chain and sustainability, which lets a single session connect teams that usually plan in silos. Format flexibility. Keynote, boardroom session, trend workshop or guided retail safari, all drawn from the same underlying research base. Biography highlights Head of Trends, Insider Trends, a London-based retail futures agency advising C-suite clients globally. Selected for RETHINK Retail’s Top Retail Influencers list in 2023 and 2024. Clients include Nike, Johnson and Johnson, Converse, Ikea, Shell, Marks and Spencer, Jaguar Land Rover, Costa Coffee, Diageo, Microsoft, LVMH, Nespresso, Twilio, The National Trust and Galeries Lafayette. Has run trend seminars for senior business audiences in partnership with the British Library. Media commentator on retail change, including appearances on Channel 4 and BBC Radio 5. Published author on Insider Trends and contributor to industry outlets including Retail Technology Innovation Hub. Biography Physical stores, e-commerce, app, social commerce, marketplace listings, supply chain footprint. For most retailers these are still governed as separate projects with separate owners, even though a single customer now moves across all of them inside one buying decision. That gap between how customers shop and how retailers are organised is the core tension Jack Stratten’s work addresses. As Head of Trends at Insider Trends, a London-based retail futures agency, he sits on top of a continuous research engine that tracks new store formats, brand experiences and commercial models in the cities where retail is evolving fastest. The agency’s client list spans Nike, LVMH, Ikea, Marks and Spencer, Jaguar Land Rover, Microsoft and Galeries Lafayette, and the work typically lands as a keynote, a boardroom session, a workshop, or a guided retail safari through live stores. The value to a leadership team is diagnostic as much as inspirational. Stratten is good at naming which shifts are real signals versus which are noise, which store formats actually drive commercial outcomes, and where omnichannel investment translates into loyalty rather than cost. RETHINK Retail named him one of its Top Retail Influencers in both 2023 and 2024, a practitioner-voted signal that buyers in the sector recognise his read on the category. What separates his sessions from a standard retail trends talk is the grounding. The examples are stores he has walked, brands his team has studied in depth, and commercial decisions he has watched play out, which makes the content usable inside a planning cycle rather than a year-end inspiration slot. Key speaking topics Retail trends and customer behaviour Omnichannel strategy Store of the future and new retail formats Customer experience in consumer brands Retail innovation and business model change Sustainability in retail and supply chain Direct to consumer and brand experience Ideal for Retail and consumer goods executive teams setting store, channel and format strategy. Heads of customer experience, digital and e-commerce aligning on a single commercial plan. Property, leasing and shopping centre leadership rethinking the role of physical space. Senior marketing and brand leaders in consumer categories adjacent to retail. Audience outcomes A clearer view of which retail shifts are material signals and which are surface noise. Concrete examples of store formats, brand experiences and omnichannel models that are working in 2025, with the commercial logic behind them. A shared vocabulary across store, digital, marketing and supply chain teams for the next planning cycle. Specific prompts for where to test, invest or pull back in the next 12 to 24 months. A sharper sense of how consumer brands and retailers are redefining the role of the store.