Peak Performance

Why organisations work with Nick Fry He ran the management buyout of Honda’s F1 team for a nominal sum in 2009, then won both the Drivers’ and Constructors’ Championships that same season. There are very few executives anywhere who can speak from inside a turnaround that extreme. He has led at two distinct scales of performance organisation: a 700-person independent team operating on survival economics, and Mercedes AMG Petronas F1 as a global OEM works operation. Most senior teams need both lenses. His career predates F1 by 24 years at Ford Motor Company, including running Aston Martin Lagonda through the DB7 launch. He speaks credibly to industrial leaders, not only to motorsport audiences. He served roughly five years as a UK Business Ambassador under Prime Ministers Brown and Cameron, giving him a working view of how British engineering competes globally. His book “Survive. Drive. Win.” (Atlantic Books, 2019), with a foreword by Bernie Ecclestone, sets out the Brawn GP year in operational detail rather than as motorsport nostalgia. Biography highlights CEO of Brawn GP, the team that won the 2009 Formula One Drivers’ and Constructors’ World Championships in its only season. CEO of Mercedes AMG Petronas F1 from 2010 to 2013, following Mercedes’ acquisition of Brawn GP. Co-author of “Survive. Drive. Win.” (Atlantic Books, 2019), foreword by Bernie Ecclestone. UK Business Ambassador appointed by Prime Ministers Gordon Brown and David Cameron. Non-Executive Chairman of McLaren Applied, appointed October 2021. 24 years at Ford Motor Company, including Managing Director of Aston Martin Lagonda during the DB7 programme. Biography In late 2008, Honda withdrew from Formula One with almost no notice. The team based in Brackley had weeks to find a buyer or close. The CEO, with technical director Ross Brawn, negotiated a management buyout for a nominal sum, secured an interim engine supply from Mercedes, and ran the operation through the winter on a fraction of its previous budget. The team won both World Championships the following season, with Jenson Button taking the Drivers’ title. Brawn GP existed for one year, and won everything available to it. That season is the central case Nick Fry now teaches. He set it out in “Survive. Drive. Win.” (Atlantic Books, 2019), co-written with Ed Gorman and with a foreword by Bernie Ecclestone. The book is a working account of how leadership decisions are made when the organisation has no margin, not a victory memoir. Mercedes acquired the team in 2010 and Fry stayed on as CEO of Mercedes AMG Petronas F1 until 2013, taking a 700-person independent operation into integration with a global OEM works programme. Before Formula One, he spent 24 years at Ford Motor Company. Roles included product planning on the Ford Escort RS Cosworth and the RS200, and Managing Director of Aston Martin Lagonda during the DB7 launch and the move from handbuilt-only production at Newport Pagnell to higher-volume manufacturing at Bloxham. He then ran Prodrive as Managing Director from 2001, before joining BAR and Honda in Formula One. He served roughly five years as a UK Business Ambassador, appointed by Prime Ministers Gordon Brown and David Cameron. He is currently Non-Executive Chairman of McLaren Applied, the company awarded the FIA contract for the 2026 Formula One engine control system, and Chairman of the esports organisation Fnatic. Key speaking topics Leadership under existential pressure Turnaround and restructure in high-performance organisations Decision-making with incomplete information Integration of a small operation into a global parent British engineering and high-performance manufacturing Formula One as an operating model Ideal for CEOs and senior executives facing a forced restructure, funding shock, or major integration Boards weighing the leadership profile required for a turnaround Industrial, engineering, and manufacturing leadership teams Operating committees in performance-driven cultures, including motorsport, aerospace, and elite engineering Audience outcomes A working account of how a senior team made decisions during a survival period in which conventional planning was not possible. A clear view of how leadership behaviours need to change between a small independent organisation and an integrated works operation inside a global OEM. Specific examples of which Brawn GP decisions worked, which did not, and what the CEO would do differently with hindsight. A more honest reading of what Formula One actually demonstrates about high-performance management, separated from the marketing version.

Why organisations work with Kimberley Wilson She is dual-trained as a Chartered Psychologist and a nutritionist, which lets her connect food, sleep and stress to measurable cognitive and behavioural outcomes that HR and clinical leads both recognise. Her Whole Body Mental Health approach gives leaders a workable thesis: brain health is built, not gifted, and the inputs sit inside the working day. Her clinical track record is unusually serious for the corporate stage. She led the therapy service at HMP and YOI Holloway and served as a Governor of the Tavistock and Portman NHS Mental Health Trust. She has translated the science into two trade books, How to Build a Healthy Brain and Unprocessed, and a regular media platform that includes BBC Radio 4 and BBC Science Focus. She turns research into practice. Audiences leave with specific behaviours to adopt, not a general call to look after themselves. Biography highlights Chartered Psychologist with a Master’s degree in Nutrition, running a private practice in central London. Former Governor of the Tavistock and Portman NHS Mental Health Trust. Former Chair of the British Psychological Society’s Training Committee in Counselling Psychology. Led the therapy service at HMP and YOI Holloway, then Europe’s largest women’s prison. Author of How to Build a Healthy Brain (Yellow Kite, 2020) and Unprocessed (Penguin, 2023). Host of BBC Radio 4 podcast Made of Stronger Stuff; contributor to BBC Science Focus and Psychologies Magazine. Biography Mental health programmes inside organisations have stalled at the level of awareness. Awareness has not lowered burnout rates or improved cognitive performance, and senior leaders know it. The next conversation is about what physically builds and protects the brain at work. That is the territory Kimberley Wilson has spent her career in. She is a Chartered Psychologist with a Master’s degree in Nutrition, and she works at the point where psychology, food and physiology meet. Her clinical credentials sit in serious places. She was a Governor of the Tavistock and Portman NHS Mental Health Trust, chaired the British Psychological Society’s Training Committee in Counselling Psychology, and led the therapy service at HMP and YOI Holloway. Her published work makes the argument explicit. How to Build a Healthy Brain set out the lifestyle inputs, sleep, nutrition, movement, recovery, that protect cognitive function across a lifetime. Unprocessed pushed further, showing how modern diets are shaping mood, behaviour and decision quality at population scale. Both books are written for general readers, which is why they translate well to a corporate audience. On stage she is plain spoken, evidence led and useful. She gives leaders a framework for thinking about brain health as infrastructure, and gives employees specific things to change on Monday morning. For organisations spending real money on wellbeing without seeing the return, that combination is the point. Key speaking topics Whole Body Mental Health Brain health and cognitive performance at work Nutrition, mood and behaviour Stress, recovery and burnout prevention Sleep and high-performance teams Workplace mental health strategy Ideal for CHROs and Heads of People rebuilding wellbeing strategies that need to show measurable impact. Boards and executive teams concerned with cognitive performance, decision quality and senior leader burnout. Health, safety and wellbeing leads in high-pressure sectors such as financial services, professional services, healthcare and defence. Audience outcomes A clear thesis on how brain health is built, and where it can be protected or eroded inside the working day. Specific behaviours linked to sleep, nutrition, movement and recovery that audiences can apply immediately. A more accurate reading of the link between food, mood and decision-making at work. A sharper view of where wellbeing investment actually shifts performance, and where it does not.

Why organisations work with David Brownlee Practical playbooks aimed at the frontline rep and the floor manager, not the boardroom. The content is built to be used on Monday morning, not filed in a strategy deck. Cross-sector range: the same core method has been delivered inside Harley-Davidson, McDonald’s, HP, Oakley, Google and LinkedIn, which is unusual in customer-service speaking. A named book with a commercial publisher (Morgan James) and a defined method, the Rockstar Customer Service Training Program, that organisations can extend beyond a single keynote. Direct lineage from Tony Robbins coaching, which shows in the delivery: high-energy, audience-driving, designed to land with sales floors and service teams rather than analysts. Concrete techniques on the two things service teams ask for most: building rapport in the first 30 seconds of a call, and recovering an upset customer without escalating cost. Biography highlights CEO of The Brownlee Group Consulting and founder of the Rockstar Customer Service Training Program. Author of “Rockstar Service. Rockstar Profits” (Morgan James Publishing) and “Customer Service Success: The 6 Keys To Deliver A World-Class Experience”. Former business coach and seminar leader for Tony Robbins, with more than 7,500 one-on-one coaching sessions on record. Clients include Harley-Davidson, HP, Oakley, McDonald’s, Google and LinkedIn, with testimonials from named executives at each. Featured in Time, People and Success magazines, and across ABC, NBC, ESPN and CBS. LinkedIn Learning instructor with courses on customer service, remote work and leadership. Biography The cost of poor customer service is rarely on a single line in a P&L. It shows up as churn, refund volume, escalations to senior management, and the slow erosion of repeat business that quietly resets the cost of acquisition. David Brownlee built a career around the part of that problem leaders can actually move: the behaviour of the person on the phone, in the showroom, behind the counter. He is CEO of The Brownlee Group and the founder of the Rockstar Customer Service Training Program. His book “Rockstar Service. Rockstar Profits”, published by Morgan James, sets out a method for building rapport quickly, handling unhappy customers without inflating the resolution cost, and turning routine transactions into repeat ones. A second title, “Customer Service Success”, extends the same logic into a six-key framework for service operations. Earlier in his career he worked as a business coach and seminar leader inside Tony Robbins’ organisation, and that delivery DNA is visible in the work. The keynotes are practical and high-energy, and they are designed to be used the next day by the people who actually serve customers. His client base spans Harley-Davidson, McDonald’s, HP, Oakley, Google and LinkedIn, with named executive testimonials from each. For organisations whose growth depends on frontline behaviour rather than abstract strategy, his contribution is straightforward: a structured, repeatable way to make service interactions a source of revenue rather than a cost line. Key speaking topics Customer service excellence Customer experience and retention Sales rapport and communication Frontline team training Leadership of service organisations Peak performance for sales teams Ideal for Heads of customer service, contact centre directors and operations leaders Sales leaders running B2C and dealer-network teams Franchise and multi-site service businesses (retail, hospitality, automotive, restaurants) Sales and customer-service kick-off events for frontline staff and their managers Audience outcomes A specific method for building rapport with a customer in 30 seconds or less. A repeatable approach to handling upset customers that lowers escalation and refund costs. Sharper distinction between what drives short-term satisfaction and what drives repeat purchase. A shared service language that managers and frontline staff can use after the event. Practical talking points to take into the next team huddle or sales meeting.

Why organisations work with Simon Keith A lived case study in decision-making when the cost of failure is absolute, drawn from two heart transplants, a kidney transplant and a return to professional sport. Member of the Order of Canada, awarded in 2022 for organ donation advocacy, signalling national-level credibility well beyond the speaker circuit. A second-act career as an operator who has built and sold companies and led turnarounds, which means the room hears the sporting story through a business lens. Author of Heart For The Game, with a foreword by Steve Nash, giving conference organisers a tangible artefact to put in delegates’ hands. A speaker who has addressed the White House Organ Summit, the Canadian Parliament and the British Parliament, which sets the calibre of the rooms he is comfortable holding. Biography highlights First professional athlete in the world to play after a heart transplant, following his 1986 surgery at Papworth Hospital under Sir Terence English. No. 1 overall pick in the Major Indoor Soccer League draft, selected by the Cleveland Crunch in 1989. Member of the Order of Canada (2022), for advocacy of organ donation and support for transplant recipients. Founder and CEO of the Simon Keith Foundation, supporting young transplant recipients returning to active life. Author of Heart For The Game: The Incredible Saga of Simon Keith (2012), co-written with Jason Cole and Don Yaeger, foreword by Steve Nash. Speaker at the inaugural White House Organ Summit (2016), and at both the Canadian and British Parliaments. Biography Most leaders will never face the moment Simon Keith faced at twenty-one. In July 1986, at Papworth Hospital outside London, he received the heart of a seventeen-year-old donor named Jonathan Edward. Three years later he was the No. 1 overall pick in the Major Indoor Soccer League draft, the first athlete in the world to play professional sport after a heart transplant. That single fact tends to dominate the room. What gives it commercial weight is what he did with the thirty-five years that followed. He played in the MISL with the Cleveland Crunch, retired into business, and built and sold companies across multiple industries. He has led turnarounds and run operating roles in healthcare and organ procurement, which is the world that gave him his life back. In March 2019, his body rejected the 1986 heart. He received a second heart transplant and a kidney transplant in San Diego, and returned to work. In December 2022, Governor General Mary Simon appointed him a Member of the Order of Canada for his advocacy of organ donation and for his support of transplant recipients through the Simon Keith Foundation, which he founded to fund young organ recipients returning to active life. On stage, the story carries the credentials. He is direct, unsentimental, and more interested in what an audience does on Monday morning than in how they felt on Friday afternoon. He works in two registers: the close, personal account of decision-making under existential pressure, and the operating perspective of someone who has run companies and knows what a leadership team is actually asking for when they ask for resilience. Key speaking topics Self-leadership under existential pressure Resilience and recovery after personal or professional shock High-performance leadership Team trust and culture Organ donation, transplantation and patient advocacy Business turnaround leadership Ideal for Executive leadership teams and senior leaders facing prolonged pressure or restructure High-performance sales, operations and field leadership conferences Healthcare, life sciences and medical device audiences Annual all-company kickoffs where the organisation is asking for composure, not just energy Audience outcomes A frame of reference for the difference between coping with pressure and leading through it A clearer view of what self-belief looks like as an operational discipline, not a slogan Renewed willingness to make decisions when the conditions are not yet stable A specific account of how a leader rebuilds after a setback the team has watched in real time

Why organisations work with Bernie Collins She ran race strategy at Aston Martin F1, a role that required committing several hundred engineers to a single decision in under thirty seconds, with the result televised live. Very few speakers have carried that kind of accountability. Her book with Maurice Hamilton, How to Win a Grand Prix, translates the mechanics of F1 decision making into a framework leaders can apply to their own operating rhythm. She brings a working broadcaster’s clarity. As Sky Sports F1’s strategy analyst, she explains complex trade-offs to a lay audience every race weekend, which transfers directly to boardroom and all-hands contexts. Her perspective on diversity in engineering is grounded in her own path through a male-dominated paddock, not in consultancy talking points. She is Irish, plain-spoken, and unafraid to be specific about what went wrong on a given decision. That honesty is rare in sports-adjacent keynotes. Biography highlights Former Head of Race Strategy, Aston Martin F1, 2020 to 2022. Performance and strategy engineer at Force India, Racing Point, and Aston Martin from 2015, working with Sergio Perez and Nico Hulkenberg. Began her F1 career at McLaren in 2009 as a graduate trainee, becoming performance engineer to Jenson Button. Formula 1 strategy analyst for Sky Sports F1 and F1TV. Author of How to Win a Grand Prix: From Pit Lane to Podium with Maurice Hamilton, Quercus, 2024. Forbes 30 Under 30 Europe, Manufacturing and Industry, 2016. Honorary degree from Queen’s University Belfast, 2023. Biography An F1 race strategist has around thirty seconds to recommend a tyre change that commits the team for the rest of the Grand Prix. Bernie Collins spent more than a decade in that seat, ending as Head of Race Strategy at Aston Martin F1, where she called the race at Sergio Perez’s maiden victory at the 2020 Sakhir Grand Prix. Her route there ran through McLaren, where she arrived as a graduate from Queen’s University Belfast in 2009 and eventually worked trackside with Jenson Button, and then Force India, where she moved into strategy alongside Nico Hulkenberg and Perez. The team rebranded twice while she stayed in the same chair, which gave her an unusual view of how a technical organisation holds its culture together through ownership changes. What makes Collins useful to senior audiences is the structure of the F1 strategy job itself. A pit-wall call blends incomplete telemetry, weather models, competitor behaviour, and driver feedback into a single recommendation, made under time pressure, with the outcome visible on live television within minutes. In How to Win a Grand Prix, her 2024 book with journalist Maurice Hamilton, she sets out how that decision is actually made, and what organisations elsewhere tend to get wrong about it. She now works as Sky Sports F1’s strategy analyst, explaining those decisions in real time to a mass audience. The broadcaster’s discipline, saying what matters in plain language without hedging, carries into her speaking. Queen’s University Belfast awarded her an honorary degree in 2023. Key speaking topics Decision making under time pressure High-performance team culture Strategy in complex, data-rich environments Leadership in distributed technical organisations Women in engineering and motorsport Risk and safety in regulated, high-stakes settings Ideal for Executive leadership teams in fast-moving competitive markets Engineering, technology, and operations organisations Strategy, risk, and transformation functions Conferences on performance, decision making, and team culture Audience outcomes A clearer model of how high-performing teams decide when evidence is incomplete A frank look at what accountability actually feels like when your call is public Specific examples of how F1 teams align hundreds of people on a single decision in seconds A useful perspective on women in technical roles from someone who sat at the top of one

Why organisations work with Peter Crolla He has helped build two Formula 1 teams from scratch. He joined Haas in 2015 as the team’s 14th employee and joined Cadillac in 2025 to prepare its 2026 debut. Few F1 practitioners have stood up a competitive operation from zero more than once. His content is grounded in operational mechanics. Audiences leave with how the pit wall actually works, how a 1.8-second pit stop with 22 staff and 36 tasks is choreographed, and how compliance with FIA scrutineering is built into every weekend. Formula 1 sits where exacting regulation meets competitive margins of milliseconds. Leaders in pharmaceuticals, financial services, aviation, and energy find the comparison directly applicable to their own environments. He can explain how F1 reduced driver fatalities from over 40 between 1950 and 1994 to one in the three decades since. The shift came from a system in which safety stopped being a source of competitive advantage and was shared across rival teams. Two decades across British Touring Cars, F3, McLaren, Haas, and Cadillac give him grounded comparative views on which high-performance practices transfer between organisations and which collapse outside their original context. Biography highlights Race Team Manager at the Cadillac F1 Team, preparing the operation for its 2026 Formula 1 debut. Team Manager at Haas F1 Team for eight seasons, joining as the 14th employee in 2015 ahead of the team’s 2016 debut. Previously Team Leader at McLaren Racing, working alongside World Champions Jenson Button and Fernando Alonso. Oversaw Haas’s maiden Formula 1 pole position at the 2022 Brazilian Grand Prix. Helped Haas secure FIA Three-Star Environmental Accreditation ahead of the 2023 season. Awarded the Teamwork Award at the 2013 MIA Business Excellence Awards during his time at Team Dynamics in the British Touring Car Championship. Biography In Formula 1, a pit stop now takes 1.8 seconds. Twenty-two people complete thirty-six tasks while the car is stationary. One missed cue and a podium becomes a points-paying afternoon. That kind of choreography is what Peter Crolla has spent his career producing. He joined the Haas F1 Team in 2015 as its fourteenth employee, before the team had been on a grid, and stayed for eight seasons as Team Manager. In 2025 he left to take the same role at the Cadillac F1 Team, where he is preparing the operation for its 2026 debut. Doing this work twice in a decade puts him in a small group of practitioners who have stood up a competitive Formula 1 team from a standing start. F1 teams of 1800 staff coordinate around twenty-four non-negotiable race weekend deadlines a year, under one of the most exacting regulatory regimes in commercial sport. Crolla speaks about how that machine actually runs. He explains the daily tension between psychological safety and personal accountability, and how F1 turned over forty driver fatalities between 1950 and 1994 into one in the three decades since. The change came from stopping competitive teams from hoarding what they learned about safety. Key speaking topics High-performance team operations Leadership in regulated, high-pressure environments Operational excellence under non-negotiable deadlines Safety culture and risk transformation Building organisations from a standing start Continuous improvement and marginal gains Sustainability in elite motorsport Ideal for COOs and operations directors in regulated sectors such as financial services, pharmaceuticals, aviation, and energy, where compliance and competitive performance have to be solved together. Founders, transformation leads, and executive teams building or rebuilding an organisation from a standing start. Senior risk and safety leaders looking at how F1’s cultural transformation was actually achieved over three decades. HR and people leaders focused on psychological safety and accountability in technical or engineering-led organisations. Audience outcomes The choreography of a 1.8-second pit stop across 22 staff, including where it most often breaks down. The specific practices that keep psychological safety and personal accountability in balance inside an F1 operation. How F1’s safety record went from over forty driver fatalities in its first four decades to one in its last three, including the specific decision to stop competing on safety. A clear separation between high-performance practices that transfer between industries and those that depend on the specifics of F1.

Why organisations work with Zoe Harrison A current, contracted international whose authority on performance under pressure is live, not retrospective. She kicked four conversions in the 2025 World Cup final the same year she walked into the room. The fly-half perspective on team performance: the position responsible for game management, tempo and the next decision after a mistake. Translated for senior leaders who own the equivalent calls inside their organisations. Saracens-era discipline was brought into a corporate setting. Two consecutive Premier 15s titles and the dominant club culture of that period sit behind her view of what a winning team actually looks like day to day. A serious England career built through visible setbacks, including a period out of the starting side before returning to win the World Cup. Useful for audiences whose recent story is recovery, not uninterrupted success. Biography highlights 65 caps for England; 242 international points. Starting fly-half for England at the 2025 Women’s Rugby World Cup, won by the Red Roses against Canada (33-13). Saracens Women regular since 2016-17; Players’ Player of the Season in her first senior year. Started the 2018 and 2019 Premier 15s finals, scoring two tries in the 2019 final. 2019 Six Nations Grand Slam winner with England; full-time England contract from January 2019. Trained through the Hartpury AASE Girls Rugby Programme; Sports Rehabilitation and Exercise studies at Middlesex University. Biography The Red Roses won the 2025 World Cup at Twickenham against Canada. Zoe Harrison started at fly-half and kicked four conversions in the final. That detail matters because the fly-half is the position that runs the game, sets the tempo, and makes the next call after a mistake. It is the closest on-field equivalent to the role a senior leader plays inside their organisation. Harrison has been a Saracens first-team regular since 2016-17, named Players’ Player of the Season in her debut senior year. She started both the 2018 and 2019 Premier 15s finals and scored two tries in the 2019 win. England honoured her with a full-time contract in January 2019 and a Six Nations Grand Slam followed that year. Across 65 caps, she has scored 242 international points. Her authority for corporate audiences is built on a specific kind of experience. She has held the playmaker role in a sustained winning culture at Saracens, lost and regained the England starting shirt, and stood over the kicking tee in a World Cup final. That arc is more useful to senior teams than an uninterrupted highlight reel, because most boardrooms now operate after a setback rather than before one. She is most credible on what a fly-half actually does: read pressure, pick the next play, hold the team’s composure when the score has just moved. Translated for a leadership audience, that is the practical content of self-leadership and team behaviour in moments where the cost of the wrong call is public. Key speaking topics Performance under pressure Team behaviour in high-stakes environments Composure and decision-making in the next moment Elite team culture and standards Resilience after setbacks Women in elite sport and the changing professional game Ideal for Senior leadership teams entering a high-visibility year (IPO, restructure, public scrutiny) Sales and commercial conferences where the audience owns the next-call decisions All-company kickoffs anchoring a year on standards, behaviour and pace Networks and ERGs centred on women in leadership and performance environments Audience outcomes A clear picture of what composure looks like in practice, drawn from the position on the pitch responsible for it. Specific language for the moments inside a team where the next decision sets the tone, and how an elite environment handles them. A working definition of standards in a winning team that is not generic, drawn from a sustained Saracens and England culture. An honest account of losing form and regaining it at the highest level, useful for teams whose recent story is recovery.

Why organisations work with Mayara Magri A first-hand account of operating at the top of one of the most ranked, publicly scrutinised performance institutions in the world, where every promotion is earned in front of an audience and a critical press. A decade-plus inside a single company, from corps to Principal, gives her unusual authority on what sustained high performance actually requires of an individual inside a team that does not change around them. Career story carries credentials that buyers recognise without explanation: Youth America Grand Prix Senior Gold, Prix de Lausanne, Principal at The Royal Ballet. The proof points do the work of the bio for her. Brings the Brazilian-trained, London-based performer perspective on adapting to a different culture, language, and working method without losing identity, useful for global mobility, integration, and inclusion conversations. Biography highlights Principal Dancer, The Royal Ballet, since 2021 Trained at The Royal Ballet School after early scholarship training in Rio de Janeiro Senior Age Division Gold Medal, Youth America Grand Prix Prix de Lausanne Scholarship and Audience Prize, 2011 Created the role of Rosaura in Christopher Wheeldon’s Like Water for Chocolate Ambassador for The Fonteyn 2025 Brazil, Royal Academy of Dance Biography The Royal Ballet promotes from inside its own ranks. A dancer who joins the Company at seventeen and reaches Principal a decade later has done so while performing publicly several nights a week, in front of the same critics, alongside the same colleagues, with no role hidden from view. Mayara Magri made that journey between 2012 and 2021. She arrived in London from Rio de Janeiro on the back of two of the strongest results in the international ballet competition circuit: the Senior Age Division at the Youth America Grand Prix and the Prix de Lausanne Scholarship and Audience Prize in 2011. The Royal Ballet School then a Company contract followed. Promotions to First Artist, Soloist, First Soloist and Principal came in 2015, 2016, 2018 and 2021. Her repertoire covers most of the senior classical canon, from Odette/Odile and Juliet to Aurora, Kitri and Cinderella, with created roles including Rosaura in Christopher Wheeldon’s Like Water for Chocolate. Outside the company she has taken on ambassador work, including for the Royal Academy of Dance’s Fonteyn 2025 Brazil. For organisations, the relevant material is the working life behind the credits. Sustained performance inside a ranked institution, the discipline of preparing roles that will be judged the same night they are danced, and the long arc of building a career inside a single company rather than across many. Key speaking topics Sustained performance inside elite institutions Composure and preparation under public scrutiny Long-career discipline and reinvention Cross-cultural adaptation in global organisations Inclusion and representation in high-performance environments Resilience as a working practice Ideal for Leadership offsites and senior team gatherings looking for a credible high-performance voice outside the standard sport-speaker pool HR, talent and L&D programmes on resilience, sustained performance and career-long development Diversity and inclusion programmes seeking authentic perspectives on representation inside elite, traditional institutions Brand, marketing and CSR audiences working with arts, culture or sustainability narratives Audience outcomes A working performer’s view of what sustained high performance asks of an individual over a decade, not a single peak moment A concrete picture of how elite institutions absorb new talent, and what that demands of the person joining A reference point for resilience that is grounded in a working career, not a recovery story A perspective on representation and adaptation drawn from a Brazilian dancer’s path into one of Britain’s oldest cultural institutions

Why organisations work with Sasha De Sola Two decades of live, unedited high-stakes performance at one of the world’s top ballet companies, with the recovery patterns and pre-performance discipline that go with it. A perspective on creative work as a managed practice, not an inspiration: rehearsal, mentorship and craft repetition as the actual mechanism behind so-called artistry. Credibility on resilience earned through specific recoveries, including injury and the prolonged shutdown of live performance during the pandemic, not abstract theory. An inaugural fellow of San Francisco Ballet’s Raising Leaders programme, currently being developed as a future arts leader through executive coaching and an international placement at the Royal Swedish Ballet. A bilingual Venezuelan American voice on belonging, mentorship and the long arc from selective mutism in childhood to lead casting on a global stage. Biography highlights Principal Dancer, San Francisco Ballet (2017 to present); named Diane B. Wilsey Principal Dancer in 2020. Trained at the Kirov Academy of Ballet, Washington D.C., on full merit scholarship, and at the Paris Opera Ballet School. BA in Performing Arts, Summa Cum Laude, Saint Mary’s College of California; completed Harvard Business School’s Crossover Into Business programme. Inaugural fellow, San Francisco Ballet’s Raising Leaders artist-development programme (2024 to 2026), with a placement at the Royal Swedish Ballet under Nicolas Le Riche. Medallist at Varna, World and USA International Ballet Competitions. Co-founder of The Ascendant, a charitable initiative supporting Dancin Power and San Francisco Ballet; board member, Dancin Power; advisory board, Pointe Magazine. Biography A dancer who has carried lead roles in Swan Lake, Giselle and The Sleeping Beauty does not get there on talent. She gets there on the discipline of repeating small corrections until the body holds them under stage lights, with an audience watching, on a night when the knee is not quite right. That is the territory Sasha De Sola speaks from. She was named an apprentice at San Francisco Ballet in 2006, joined the corps in 2007, was promoted to soloist in 2012 and to Principal Dancer in 2017. In 2020 she was appointed the Diane B. Wilsey Principal Dancer, one of the company’s named principal positions. Her training is classical: the Kirov Academy in Washington D.C. on full merit scholarship, with a 2004 scholarship to the Paris Opera Ballet School and medals at Varna, World and USA International Ballet Competitions. The intellectual frame she brings to leadership audiences was built deliberately. She graduated Summa Cum Laude from Saint Mary’s College of California with a BA in Performing Arts and completed Harvard Business School’s Crossover Into Business programme in 2022. In 2024 she was named one of two inaugural fellows of San Francisco Ballet’s Raising Leaders programme, a two-year curriculum that pairs executive coaching with an international placement shadowing Nicolas Le Riche at the Royal Swedish Ballet. What she gives a room is the practical content of staying composed when the conditions move. Recovery from injury. Performing through the prolonged closure of live theatre. The long mentorship work that, away from the stage, sits behind every confident debut. A Venezuelan American who was diagnosed with selective mutism as a child, she also speaks credibly on belonging and on the slow craft of building a voice in a setting that initially feels foreign. Key speaking topics Composure and recovery under sustained performance pressure Creative discipline as a managed practice Mentorship and craft development across long careers Resilience after injury and prolonged disruption Cross-cultural identity and belonging in high-performance settings Leadership lessons from elite artistic environments Ideal for Leadership offsites and senior-team retreats focused on performance under pressure CHRO and people-leader conferences on talent development, mentorship and craft Women’s leadership programmes and ERG events on resilience and belonging Cultural, arts and philanthropic audiences seeking a credible artist-leader voice Audience outcomes A working vocabulary for what composure looks like in practice, not as a trait Specific examples of how recovery from setback is structured, not improvised A more honest read on what mentorship costs and what it produces in elite environments A counterweight to the language of “talent” with the language of repeated craft

Why organisations work with Max Biaggi A first-hand account of what it takes to win at world-championship level across three different categories of motorcycle racing, from 250cc Grand Prix to MotoGP to Superbike. Lived experience of comeback under the hardest possible conditions: returning to competition after a near-fatal training crash and winning a second world title at 41, the oldest champion in WorldSBK history. A studied perspective on rivalry, public scrutiny, and team management, drawn from two decades at the front of a sport where margins are measured in tenths of a second. Credential weight that opens conversations with audiences who respect achievement: MotoGP Legend, FIM Road Racing Legend, joint record-holder for 250cc world titles. Biography highlights Four-time 250cc World Champion (1994, 1995, 1996, 1997), joint record with Phil Read. Two-time Superbike World Champion (2010, 2012) with Aprilia. Inducted as a MotoGP Legend at Mugello in 2022; named FIM Road Racing Legend in 2020. Won on his 500cc premier-class debut, a result no rider has repeated. 42 Grand Prix victories, 111 GP podiums, 56 pole positions; 21 WorldSBK wins and 71 podiums. Oldest rider to win the Superbike World Championship, at age 41 in 2012. Biography Winning a world title once is luck stacked on talent. Winning across three different categories of motorcycle racing, separated by more than fifteen years, is something else. Biaggi took four consecutive 250cc world championships between 1994 and 1997, three with Aprilia and one with Honda, equalling Phil Read’s all-time record. He then moved to the premier class and won on debut, a feat still unrepeated. The MotoGP years were unfinished. Three runner-up seasons (1998, 2001, 2002), 13 premier-class wins, persistent rivalries with Rossi and the press. By the time he left Grand Prix racing he had accumulated 42 victories, 111 podiums and 56 pole positions, putting him among the most accomplished riders never to take the premier-class title. He moved to World Superbikes in 2007 and rebuilt. Champion in 2010, again in 2012, at 41 years old. No older rider has won the Superbike crown. A near-fatal training crash in 2015 took him out of competition; he returned to selected races afterward, then to coaching and mentoring. In 2020 the FIM named him a Road Racing Legend, and in 2022 he was inducted as a MotoGP Legend at Mugello. For senior audiences the value sits in the texture of how an elite competitor manages the parts of performance that are not talent: recovery from physical and reputational damage, the discipline of preparation when the field is closing on you, the management of rivalry without losing focus. It is a specific perspective, told by someone who lived it across three decades at the front of the sport. Key speaking topics Performance under pressure Recovery from setback Competitive focus and discipline Team dynamics in high-stakes environments Long-career reinvention Decision-making at speed Ideal for Senior leadership teams and board offsites focused on composure and resilience Sales and commercial leadership conferences where competitive intensity is the theme Programmes for newly promoted executives stepping into high-visibility roles Audiences who respond to athlete-led narratives anchored in named achievement Audience outcomes A concrete view of how elite competitors prepare, recover, and re-enter after failure Language for talking about composure as a trained capability, not a personality trait A reference point for the discipline behind sustained high performance over decades Perspective on managing rivalry, scrutiny and public criticism without losing focus

Why organisations work with Jean Alesi A decade at the front of Formula One with Tyrrell, Ferrari, Benetton, Sauber, Prost and Jordan, racing wheel to wheel with Senna, Prost and Schumacher. The reference points are first-hand, not researched. A record that names the exact problem leaders are buying for: 32 podiums and one Grand Prix win from 201 starts, including the joint F1 record for most podiums before a first victory. Composure across years of near misses, not a single highlight reel. Operated inside Ferrari from 1991 to 1995, one of the most scrutinised high-performance environments in sport. Useful for leaders dealing with intense external pressure, internal politics and constant public judgement. Continued at elite level after F1 across the Deutsche Tourenwagen Masters, the 24 Hours of Le Mans and the Indianapolis 500. A practical case study in reinventing a career when the original platform ends. Knight of the Legion of Honour (France, 2006) and Pirelli ambassador since 2013. Credible to senior European audiences without needing translation. Biography highlights 201 Formula One Grand Prix starts between 1989 and 2001 for Tyrrell, Ferrari, Benetton, Sauber, Prost and Jordan. Winner of the 1995 Canadian Grand Prix for Ferrari; 32 career podiums; joint F1 record holder for most podium finishes before a first win. 1989 International Formula 3000 Champion with Eddie Jordan Racing; 1987 French Formula Three Champion. Five race wins in the Deutsche Tourenwagen Masters with Mercedes between 2002 and 2006. Knight of the Legion of Honour, awarded by the French Republic in 2006. Pirelli ambassador since 2013 and co-founder of the Jean Alesi Esports Academy with Matteo Bobbi. Biography Most public-facing roles are evaluated on outcomes that are obvious to outsiders. Formula One is one of the few where the audience watches the process in real time, every fortnight, for years on end. That is the discipline Jean Alesi grew up inside. Alesi raced 201 Grands Prix between 1989 and 2001 for Tyrrell, Ferrari, Benetton, Sauber, Prost and Jordan. He took one victory, at the 1995 Canadian Grand Prix for Ferrari, alongside 32 podiums. He also holds the joint Formula One record for most podiums before a first win. Read together, those numbers describe a long career of being a few decisions or a few seconds short of the result, and continuing to perform at the front anyway. The Ferrari years gave him something most speakers on resilience do not have: five seasons inside one of the most scrutinised teams in professional sport, in an era that included Senna, Prost and Schumacher. The work was not only driving. It was holding personal performance steady inside a public organisation under constant internal change and external judgement. After Formula One he won races in the Deutsche Tourenwagen Masters with Mercedes, returned to Le Mans with AF Corse, and entered the 2012 Indianapolis 500. France made him a Knight of the Legion of Honour in 2006. Today, as a Pirelli ambassador and co-founder of the Jean Alesi Esports Academy, his focus is on developing the next generation of competitors, which is the same problem senior leaders face when their job moves from doing the work to building the people who will. Key speaking topics Performance under sustained competitive pressure Composure and decision-making at the limit High-performance team dynamics inside elite organisations Recovery from public setback and near miss Career reinvention after a defining role ends Mentoring and developing next-generation talent Ideal for C-suite and board audiences responsible for the tone of an organisation under scrutiny Sales leadership and commercial teams operating against measurable competitors High-performance environments inside automotive, sport, luxury and engineering Talent and leadership development programmes focused on succession and reinvention Audience outcomes A first-person account of operating at the front of Formula One across the Senna, Prost and Schumacher era A clear view of how elite teams hold composure when results do not come on the expected timeline Specific reference points for handling external pressure, internal change and public judgement at once A working model for moving from individual performance to building the next generation of performers

Why organisations work with Giancarlo Fisichella Rare double credential: three Formula One Grand Prix wins across 14 seasons and two LMGTE Pro class victories at the 24 Hours of Le Mans. Very few speakers have won at the front of both disciplines. First-hand experience of seven F1 constructors, from Minardi at the back of the grid to Ferrari, which gives a practical read on how resources, culture and leadership translate into on-track performance. Lived the shift from single-lap qualifying to 24-hour endurance racing, which makes him useful for audiences thinking about short-cycle intensity and long-cycle stamina in the same business. Delivers talks in English and Italian, which widens his reach for automotive, engineering and industrial audiences across Europe. Still an active Ferrari Competizioni GT ambassador, so his material is current rather than retrospective. Biography highlights 229 Formula One starts, three Grand Prix victories, four pole positions, 19 podium finishes between 1996 and 2009. F1 race wins at Brazil 2003 (Jordan), Australia 2005 (Renault) and Malaysia 2006 (Renault). Contributed to Renault’s back-to-back Constructors’ Championships in 2005 and 2006; career-best fourth in the 2006 Drivers’ Championship. Drove Force India to its first pole position and first podium at the 2009 Belgian Grand Prix. Two LMGTE Pro class wins at the 24 Hours of Le Mans (2012 and 2014) with AF Corse, partnered with Gianmaria Bruni and Toni Vilander. Ambassador Driver for Ferrari Competizioni GT and founder of Fisichella Motor Sport, which competed in GP2 from 2006 to 2009. Biography Formula One teams are built on thousands of decisions that never reach a television screen. The lap time is the visible output. Giancarlo Fisichella spent fourteen seasons inside that machine across seven different constructors, which is an unusually wide sample of how high-performance organisations actually operate. He won his first Grand Prix at Interlagos in 2003, in a Jordan, after a five-day timekeeping review handed him a result that had initially gone to someone else. Two further wins followed at Renault in 2005 and 2006, alongside Fernando Alonso, during the period when the team took consecutive Constructors’ Championships. At Force India in 2009 he delivered the team’s first pole and podium, at Spa, in a car that had been at the back of the field a year earlier. The second act has been Ferrari GT machinery at endurance level. He has twice won the LMGTE Pro class at the 24 Hours of Le Mans with AF Corse, in 2012 and 2014, with Gianmaria Bruni and Toni Vilander. He remains an Ambassador Driver for Ferrari Competizioni GT, which keeps his point of view current rather than nostalgic. The useful material for a business audience is what sits underneath those results: how a driver and a team stay honest about performance when a rival is faster, how trust inside a small group gets built over a season, and what happens to confidence when the car or the circumstances turn against you. Fisichella has lived all three, at the Minardi end of the grid and at the front with Renault and Ferrari. Key speaking topics Formula One and elite motorsport performance Competing under pressure at decisive moments Team dynamics in high-performance environments Endurance racing and long-cycle competition Recovery after setbacks and results loss Italian motorsport and the Ferrari Competizioni GT programme Ideal for Automotive, engineering and industrial audiences planning leadership offsites Sales and commercial teams operating in competitive, measurable environments Corporate events with an Italian or European audience where bilingual delivery is valuable Boards and leadership teams examining how elite teams sustain performance across multi-year cycles Audience outcomes A concrete view of how F1 teams prepare for decisive moments and what that looks like away from the racetrack A sharper sense of the difference between short-cycle intensity, such as a qualifying lap, and long-cycle stamina, such as a 24-hour race Specific examples of how trust is built inside a small, high-pressure team across a season A first-hand account of winning and losing at the highest level of a sport where margins are tenths of a second