Peak Performance

Why organisations work with Erik Wahl A live speed-painting keynote that converts creativity from an abstract value into a visible act on stage, giving leaders a shared reference point they can take back into the business. A thesis grounded in two trade-published books, Unthink (Crown, 2013) and The Spark and the Grind (TarcherPerigee, 2017), that argues creativity is a discipline, not a personality trait. A client list that reads as validation for risk-averse buyers: Disney, Microsoft, AT&T, FedEx, ExxonMobil, Ernst and Young, XPrize, London Business School. TED2012 selection and a keynote slot at Ernst and Young’s World Entrepreneur of the Year, signalling that the content stands up in front of rigorous business audiences. A philanthropic record of over USD 1.5 million raised through art auctions, which gives the performance a credible backbone beyond corporate entertainment. Biography highlights Author of Unthink: Rediscover Your Creative Genius, Crown Business / Random House, 2013. Named CEO Reads Book of the Year. Author of The Spark and the Grind: Ignite the Power of Disciplined Creativity, TarcherPerigee, 2017. Selected speaker for TED2012: Full Spectrum. Keynote speaker at Ernst and Young’s World Entrepreneur of the Year and Entrepreneur Magazine’s Growth Conference. Clients include Disney, Microsoft, AT&T, FedEx, ExxonMobil, Ernst and Young, XPrize, London Business School. Raised over USD 1.5 million for charitable causes through art auctions including One Fund Boston, Linda’s Voice, and Miracle-Ear Foundation. Biography Creativity is the one capability most organisations claim to prize and systematically suppress. Erik Wahl spent eight years inside a corporate firm, rising to partner, before the dot-com collapse made that point unavoidable. He rebuilt his working life around the question: why is the thing everyone says they want the hardest thing for companies to actually do? The answer became a two-book argument. Unthink: Rediscover Your Creative Genius, published by Crown in 2013, took the position that creativity is a recoverable discipline, not a fixed trait, and was named CEO Reads Book of the Year. The Spark and the Grind, published by TarcherPerigee in 2017, extended the thesis into the operational layer: how leaders pair inspiration with the unglamorous work of sustained execution. The keynote is where the argument becomes legible. Wahl paints live on stage, usually a recognisable face such as Steve Jobs or Michael Jordan, while making the case that organisations need to rebuild the muscle their systems quietly erode. The format has carried him to TED2012 and to client rooms at Disney, Microsoft, AT&T, FedEx, ExxonMobil, Ernst and Young, XPrize, and London Business School. It is also how he has raised over USD 1.5 million for charity through auctioned work, including One Fund Boston and Linda’s Voice. What he gives a leadership audience is not motivation. It is a disciplined case for why the innovation strategy on the wall keeps failing, and a visible demonstration of the capacity the room has forgotten it has. Key speaking topics Disciplined creativity in large organisations Innovation capacity and execution Creative leadership Change and reinvention Peak performance and creative discipline Storytelling and business communication Ideal for CEO, COO, and strategy leaders running innovation or transformation mandates Sales and commercial leadership conferences opening a new growth cycle Talent and learning leaders building creative capability at scale Annual kick-off audiences where the brief calls for a sharp creative reset rather than a process lecture Audience outcomes A concrete argument for why creativity is a business discipline, not a personality asset Language and imagery leaders can reuse back in the business to frame innovation conversations A direct experience of what creative risk looks like when it is executed, not described A set of practical habits drawn from The Spark and the Grind for pairing ideas with sustained execution

Why organisations work with Eddie Jones Thirty years of head-coach experience at the top of international sport, tested against the sharpest public scrutiny three national rugby unions can apply. A working account, set out in his 2021 book “Leadership: Lessons From My Life in Rugby”, of how to raise standards, rebuild confidence, and hold a team accountable when results are not yet on the board. Authored the single most studied upset in modern rugby: Japan’s 34-32 win over South Africa at the 2015 World Cup, the “Brighton Miracle”, built over three years of culture and conditioning work. World Rugby Coach of the Year 2017, after leading England to a Grand Slam and a record run of consecutive Test wins. A rare speaker who has built and rebuilt teams in three different national cultures (Japanese, Australian, English) and can translate between them for executive audiences. Biography highlights Head coach of England 2015 to 2022: first non-British coach, two Six Nations titles, 2016 Grand Slam, 2019 Rugby World Cup final. World Rugby Coach of the Year, 2017. Head coach of Japan 2012 to 2015, re-appointed December 2023. Head coach of Australia 2001 to 2005, leading the Wallabies to the 2003 Rugby World Cup final. Head coach of the ACT Brumbies, Super Rugby champions 2001. Technical adviser to the Springboks’ 2007 Rugby World Cup-winning squad. Author of “Leadership: Lessons From My Life in Rugby” (Macmillan, 2021) and “My Life and Rugby: The Autobiography” (Macmillan, 2019). Biography Japan beat South Africa 34-32 in Brighton in September 2015. The squad had been together three years, trained to a schedule their opponents would not recognise, and made the late call to turn down a draw for a winning try. The head coach was Eddie Jones. That match is the cleanest single case study in his career, but not the only one. Jones has held senior head-coach roles with Japan, Australia, and England, reached two Rugby World Cup finals, served as technical adviser to a third World Cup-winning team, and won a Super Rugby title with the Brumbies in 2001. The through line is not a single style. It is a method for taking on teams that are underperforming relative to their resources, setting a higher standard than the group thinks it can meet, and holding it. His 2021 book, “Leadership: Lessons From My Life in Rugby”, makes that method explicit. It draws on the 2015 Japan campaign, the 2016 England turnaround, and the failures in between to argue that elite performance is a daily discipline of selection, feedback, and standard-setting, not a product of talent or motivation. Jones was named World Rugby Coach of the Year in 2017 after leading England to a Grand Slam and a run of consecutive Test wins second only to the All Blacks. For a senior audience, the value is in the translation. Three national cultures, three turnarounds, one argument about how leaders behave when the team is not yet winning. That is what he brings into a room. Key speaking topics Leadership under pressure and public scrutiny Building and turning around elite teams Standards, accountability, and high-performance culture Decision-making in compressed time frames Cross-cultural leadership across international organisations Talent development and succession Ideal for Boards and executive committees leading a turnaround or performance reset CEO and C-suite offsites on standards and accountability CHRO and people leaders working on high-performance culture at scale Sales and commercial leadership teams operating in competitive, results-measured environments Audience outcomes A clearer view of what separates elite teams from good ones in day-to-day behaviour Specific examples of how standards are set, reinforced, and recovered when they slip A model for leading through scrutiny without losing the team Practical reference points from three national turnarounds, not one Language for talking to executives about accountability without euphemism

Why organisations work with Ed Stafford He has done something measurable that no one else has done. The 860-day Amazon walk gives every resilience argument he makes a verifiable ceiling, not a rhetorical one. His military service, from Sandhurst to command in South Armagh, grounds his leadership content in operational judgement rather than motivational framing. He speaks credibly to risk tolerance and expedition planning, including how small, slow decisions compound into outcomes that look inevitable only in retrospect. His Discovery and Channel 4 work, from Left for Dead to 60 Days on the Streets, means he brings on-camera narrative discipline, useful for plenary sessions that need pace. Biography highlights First person recognised by Guinness World Records to walk the Amazon River from source to sea, 860 days, completed August 2010. National Geographic Adventurer of the Year 2010; European Adventurer of the Year 2011. Former captain, British Army. Commissioned into the Devonshire and Dorset Regiment after Royal Military Academy Sandhurst. Served in Northern Ireland. Author of Walking the Amazon and Naked and Marooned, both published under Penguin Random House imprints. Presenter of Discovery series Naked and Marooned, Marooned with Ed Stafford, Into the Unknown, Left for Dead and First Man Out. Presenter of Channel 4’s 60 Days on the Streets, a three-part documentary on homelessness in Manchester, London and Glasgow. Biography The Amazon had never been walked in full when Ed Stafford set off from the Peruvian coast in April 2008. Twenty-eight months later, having covered more than four thousand miles on foot through Peru, Colombia and Brazil, he arrived at the Atlantic. Guinness World Records recognised him as the first person to do it. The expedition is the obvious credential, but the useful one for organisations is what it took to sustain: a decision framework applied every day for 860 days, under physical duress, logistical collapse and team change. That discipline did not come from adventure. It came from Sandhurst, a commission into the Devonshire and Dorset Regiment, and command responsibility in South Armagh before he was 25. Between military service and broadcast, Stafford led conservation and community expeditions in Belize, Guatemala and Borneo, worked as a UN contractor in Afghanistan, and set up a BBC Natural History Unit base in the Guyanese rainforest. His television work, including Discovery’s Naked and Marooned, Left for Dead and First Man Out, and Channel 4’s 60 Days on the Streets, has turned the same operating instincts into filmed case studies in judgement under scarcity. National Geographic named him Adventurer of the Year in 2010. He was awarded European Adventurer of the Year in Stockholm the following year. For leadership audiences, the value is not the record. It is a working account of how composure, planning and willingness to reset a plan mid-execution hold up when the environment refuses to cooperate. Key speaking topics Leadership under sustained pressure Decision-making in ambiguous environments Resilience and recovery after setback Risk tolerance and expedition-grade planning Team dynamics in remote and hostile conditions Performance when conditions refuse to stabilise Ideal for Leadership offsites where senior teams are preparing for a period of operational uncertainty CEO and executive-committee sessions on risk appetite and decision discipline Transformation programmes where stamina, not strategy, is the binding constraint Awards, conference plenaries and all-hands events that need a credible human story with operational substance Audience outcomes A sharper picture of how experienced operators actually decide when information is incomplete A usable vocabulary for discussing risk tolerance and pacing on long, hard initiatives Specific, named examples of when to hold a plan and when to break it A reset on what resilience looks like in practice, distinct from how it is marketed

Why organisations work with Ed Jackson He turns resilience from a slogan into a method. Jackson rebuilt movement, identity and career after a C6/C7 spinal injury, and the incremental decision logic he used is directly translatable to teams managing prolonged uncertainty. His credibility sits on two separate careers, not one. Professional rugby captaincy at England U16 and U18 level, followed by a second career as a Channel 4 Paralympics and rugby presenter, charity founder and author. He wrote the book, literally. “Lucky” (HarperCollins) became a Sunday Times bestseller and is the primary source text for his keynote material, not a marketing tie-in. His charity work is operational, not ornamental. Millimetres 2 Mountains, which he co-founded, delivers structured recovery programmes for people facing physical or psychological trauma, giving him a working frame for how individuals rebuild after rupture. The feature documentary “The Mountain Within Me,” released by Universal Pictures Home Entertainment in 2024, gives audiences a shared reference before he walks on stage, which shortens the distance between story and application. Biography highlights Former professional rugby union No. 8 for Bath, Doncaster Knights, London Welsh, Wasps and Newport Gwent Dragons. England captain at U16 and U18 level; part of the U18 Four Nations-winning squad. Author of “Lucky” (HarperCollins), a Sunday Times bestselling autobiography. Subject of “The Mountain Within Me,” a feature documentary distributed by Universal Pictures Home Entertainment and premiered at Edinburgh International Film Festival. Co-founder of Millimetres 2 Mountains, a registered charity supporting survivors of physical and psychological trauma. Channel 4 presenter for the Tokyo 2020 and Paris 2024 Paralympic Games, European Champions Cup rugby highlights, and Six Nations commentary. Biography In April 2017, a dive into a shallow swimming pool fractured the C6 and C7 vertebrae of a 28-year-old professional rugby player. The diagnosis was Brown-Sequard Syndrome. The prognosis was that he would not walk again. Within a year, he stood on the summit of Snowdon. That compressed span between medical certainty and physical fact is the working material of the keynote. Before the injury, Jackson had already built a full career. He captained England at U16 and U18, won the U18 Four Nations in 2006, and played professionally for Bath, Doncaster Knights, London Welsh, Wasps and Newport Gwent Dragons. The second career began from a hospital bed, and it has been more public. “Lucky,” published by HarperCollins, reached the Sunday Times bestseller list. The 2024 feature documentary “The Mountain Within Me,” released by Universal Pictures Home Entertainment after premiering at Edinburgh International Film Festival, took the same story to cinema audiences. Alongside the speaking and writing, he co-founded Millimetres 2 Mountains with his wife Lois and former England international Olly Barkley. The charity runs structured outdoor recovery programmes for survivors of physical and psychological trauma. This matters for corporate audiences because Jackson is not describing resilience from a single data point. He is watching the same process play out across other people, every year, and refining what actually works. The Channel 4 broadcasting work, Paris 2024 Paralympics, Tokyo 2020, European Champions Cup, Six Nations, gives him a second professional register. He is used to speaking in front of cameras on live transmission to a national audience. For a corporate client that means a speaker who does not need to be managed on stage, and who has spent eight years refining how to make a recovery story useful to the person listening. Key speaking topics Resilience under prolonged pressure High performance after adversity Team trust and captaincy Rebuilding identity through change Mental and physical recovery Goal setting under constraint Purpose and motivation Ideal for Leadership offsites and all-hands events during periods of restructure or sustained change CHRO and wellbeing leads designing resilience and mental health programmes Sales kick-offs and commercial conferences where sustained performance under pressure is the theme Boardroom and executive team sessions on recovery, reputation and rebuilding after a difficult year Audience outcomes A working definition of resilience grounded in specific recovery decisions, not abstraction A usable model for continuing to perform when long-term outcomes are uncertain Language for talking about setback, mental health and vulnerability inside a professional team A shared reference point that teams continue to discuss after the event

Why organisations work with Duncan Goodhew His personal story is not simply inspirational. It is instructive. Two named conditions (alopecia universalis from age ten, dyslexia diagnosed at thirteen) that could have ended ambition became the foundation of a specific discipline: redefining success on individual terms rather than defaulting to external expectation. That argument is directly usable by organisations managing performance under pressure. His published thesis, developed in Sink or Swim (co-written with Victoria Hislop), is that success is an entirely individual matter; a claim with direct implications for how organisations set targets, evaluate performance, and retain people who do not fit a standard template. He co-founded the Youth Sport Trust in 1994 with Sir John Beckwith, securing £2 million in initial funding; the organisation now operates across every primary school in England. This is institution-building at scale, not just personal achievement. The corporate organisations that have engaged him; IBM, Microsoft, PricewaterhouseCoopers, American Express, and Barclays were not buying an Olympic story. They were working on a shared problem: how to maintain consistent human performance under commercial pressure. As President of Swimathon, which has raised more than £34 million for national charities, he brings direct experience of building and sustaining large-scale movements, not simply motivating individuals in a room. Biography highlights Olympic gold medallist, 100m breaststroke, and bronze medallist, 4×100m medley relay, 1980 Moscow Olympics Captain of the Great Britain swimming team, 1978-1980; three silver medals at the 1978 Commonwealth Games, Edmonton MBE awarded 1983 for services to sport Co-founder, Youth Sport Trust (1994), now active across every primary school in England President of Swimathon, which has raised more than £34 million for charity across its history Author of Sink or Swim and Fix Your Life – Now!, both co-written with Victoria Hislop Inducted into the Swim England Hall of Fame, 2019 Biography Duncan Goodhew won Olympic gold in Moscow in 1980, competing as a young man who had been bald since the age of ten and formally diagnosed with dyslexia at thirteen. His published work, developed in Sink or Swim (co-written with Victoria Hislop), makes a specific claim: sustained high performance depends on one insight above all others – success is an individual matter. People who perform consistently under pressure are almost always those who have stopped competing against someone else’s definition of what winning looks like. For organisations managing performance through disruption or change, that has practical implications for how targets are set and how people are evaluated. His record beyond the speaking circuit is equally concrete. He co-founded the Youth Sport Trust in 1994 with Sir John Beckwith, securing £2 million in initial funding; the organisation now operates across every primary school in England. As President of Swimathon, he has overseen an organisation that has raised more than £34 million for national charities. The organisations that have engaged him over the course of his career; IBM, Microsoft, PricewaterhouseCoopers, American Express, Barclays were working on a consistent underlying challenge: how to maintain human performance when conditions are difficult, stakes are high, and the outcome is not guaranteed. That is the question his work is designed to answer. Key speaking topics Resilience and performance under pressure Overcoming adversity and personal reinvention Individual definitions of success and goal-setting Mental toughness in high-stakes environments Leadership through uncertainty and change Team motivation and sustained engagement Youth sport, physical activity, and long-term wellbeing Ideal for Senior leadership and C-suite audiences navigating organisational change or sustained commercial pressure HR, talent, and people leaders responsible for employee engagement, resilience, and retention Sales, commercial, and operational teams where consistent performance in demanding conditions is a strategic priority Corporate conferences where a credible, evidence-grounded narrative around resilience and peak performance is the brief Audience outcomes A reframed understanding of what peak performance actually requires, and why individually defined success criteria outperform externally imposed targets Practical insight into how elite athletes manage sustained pressure, maintain motivation, and continue performing through extended adversity A clearer sense of how personal disadvantage or difference can be converted from liability into competitive foundation Reflection on whether their organisation’s definitions of success are genuinely motivating the people they most want to retain A memorable, evidence-backed narrative around resilience that individuals and teams can carry into their own work

Why organisations work with David Weir A track record of winning at the highest level across two decades and seven Paralympic Games. Few speakers can draw on that span of sustained elite output when talking to a leadership team about consistency. Four gold medals in nine days at London 2012, on home ground, under the closest possible scrutiny. The story behind that fortnight is a serious case study in preparing for peak moments. Direct, lived authority on inclusion. The Weir Archer Academy, co-founded with coach Jenny Archer, is an operating organisation that gets young disabled athletes into sport, not a cause he lends a name to. A career that includes quitting the sport after Atlanta 1996 and returning. That arc gives the resilience content real texture rather than the usual highlight reel. Biography highlights Six Paralympic gold medals (two at Beijing 2008, four at London 2012) and ten Paralympic medals in total across Games from Atlanta 1996 to Paris 2024. Eight-time winner of the London Marathon men’s wheelchair race. Appointed CBE in the 2013 New Year Honours, MBE in 2009. Author of “Weirwolf: My Story”, published by Constable and Robinson in 2013 with David Bond. Co-founder of the Weir Archer Academy at Kingsmeadow, Kingston, launched April 2013. Inducted into the Stoke Mandeville Hall of Fame in 2014. Biography Four gold medals in nine days at the London 2012 Paralympics, 800m, 1500m, 5000m and marathon, put Weir at the centre of the most watched disability sport event ever staged. He won on home ground in front of a British crowd that had, by the end of those Games, a different frame of reference for what Paralympic sport was. The arc before that is what gives the story weight. Weir made his Paralympic debut at Atlanta in 1996 at seventeen, came away unimpressed, and quit the sport. He came back, built a partnership with coach Jenny Archer that still runs, and compiled six Paralympic golds and eight London Marathon wins across more than two decades at the top of T54 wheelchair racing. The public work beyond racing is substantive. “Weirwolf: My Story”, written with journalist David Bond and published in 2013, is an unvarnished account of racing, disability, and the training regime behind sustained elite output. The Weir Archer Academy, co-founded the same year at Kingsmeadow in Kingston, exists to get the next generation of disabled athletes into sport rather than to decorate a Paralympian’s post-career CV. Weir retired from Paralympic competition after Paris 2024, closing a run of seven Games. He was appointed CBE in 2013 and inducted into the Stoke Mandeville Hall of Fame in 2014. The corporate audience gets a speaker whose material on performance under pressure, coming back from a year that went wrong, and inclusion inside elite sport is drawn from the record, not constructed around it. Key speaking topics Resilience and comeback after setback Peak performance under pressure Sustained excellence across a long career Disability, inclusion and changing public attitudes Coach and athlete partnerships Goal setting over multi-year cycles Ideal for CHROs and inclusion leads building disability and accessibility into workforce strategy Sales and commercial leadership kick-offs framed around performance under pressure Sports industry, governing body and event organiser conferences Employee network and wellbeing programme events, particularly around mental health and sustained performance Audience outcomes A sharper sense of what consistency at the top actually costs, told through two decades of T54 racing A usable frame for recovering from a setback that does not resolve on its own timetable Specific detail on preparing for a single high-visibility moment, drawn from London 2012 A grounded view of disability inclusion from inside elite sport, rather than from policy language Material on coach and athlete trust that transfers to senior manager and team relationships

Why organisations work with David Thomas Measurable cognitive credentials that a buyer can name in one sentence: Guinness record for reciting Pi to 22,500 digits, International Grandmaster of Memory, US Memory Champion. Most motivational speakers cannot point to anything comparable. A lived story of reinvention from a troubled start and 11 years in the Fire Service to a global speaking career, which lands with audiences who are themselves being asked to reinvent roles, teams, and businesses. A practical toolkit, not a biography. Audiences leave with specific techniques for recall, preparation, and presenting under pressure that they can apply the next morning. 30 years of professional speaking across more than 30 countries, including after-dinner, keynote, and executive coaching formats, which gives the booker flexibility on room, tone, and length. A rare bridge between motivational storytelling and hard cognitive science, useful for sales kick-offs, leadership offsites, and learning events where a generic inspirational keynote would fall flat. Biography highlights Guinness World Record holder for reciting Pi to 22,500 digits from memory (1998), breaking an 18-year-old record. International Grandmaster of Memory and 2007 US Memory Champion; world record holder for memorising 100 individually shuffled packs of playing cards. Former operational firefighter with the UK Fire Service for 11 years before his speaking career. Author of “Improving Your Memory” in the DK Essential Managers series, published by Dorling Kindersley / Penguin Random House. Featured on The Oprah Winfrey Show in 2003, with further coverage cited across BBC World Service, Wall Street Journal and The Times. Has delivered keynotes, workshops and after-dinner talks in more than 30 countries, with venues including Caesar’s Palace, Wembley and the Tower of London. Biography Most organisations treat memory and attention as personality traits. They are not. They are trainable, measurable disciplines, and the people who treat them that way outperform the ones who do not. David Thomas built a career on that distinction. The shift from the UK Fire Service to the World Memory Championships happened in under a year. Eight months after buying his first memory book to help him pass exams, Thomas placed fourth at the Championships. On 1 May 1998 he recited Pi to 22,500 digits, breaking an 18-year Guinness World Record. He later became an International Grandmaster of Memory, a US Memory Champion, and a world record holder for memorising 100 shuffled packs of playing cards. Those credentials matter because they separate him from the generic motivational field. When he talks about change, resilience, or performance under pressure, he is not borrowing language from the leadership canon. He is describing a discipline he has competed in at world level, published on through the DK Essential Managers series, and taught to more than 250,000 people across 30 countries. The work in the room is practical. Audiences leave with techniques they can use that week: how to remember names in a sales context, how to hold a room without notes, how to prepare when the stakes are real. It is why he still gets booked for sales kick-offs, leadership offsites, and after-dinner events nearly 30 years into the career, including a 2003 appearance on The Oprah Winfrey Show that took the message to a global audience. Key speaking topics Memory and cognitive performance Resilience and personal reinvention Change and adaptability Presentation and communication skills Peak performance under pressure Motivation and mindset Ideal for Sales kick-offs and commercial conferences where recall of product, client, and context is a direct revenue lever. Leadership offsites and learning events where a keynote needs to bridge inspiration with practical cognitive skills. After-dinner and awards audiences looking for a serious credential paired with a human story rather than generic motivational fare. Learning and development leaders building programmes on performance habits, attention, and executive presence. Audience outcomes Specific, named memory techniques audiences can apply the next day to recall names, data, and presentation content. A sharper sense of what trainable performance actually looks like, anchored in world-record discipline rather than slogans. Renewed appetite for personal reinvention, drawn from a first-person story of moving from the Fire Service to world-level competition. Practical approaches to preparing for and performing in high-stakes rooms, from boardroom pitches to stage presentations.

Why organisations work with David Coulthard He brings direct operational experience from three distinct Formula One team environments – Williams, McLaren, and Red Bull – across 15 seasons and 247 races. Most high-performance speakers have one team’s frame of reference. Coulthard has three, including a championship-contending team and an ambitious start-up that became the sport’s dominant force. The Winning Formula (2018, Sunday Times bestseller) is not a memoir retooled as a business book. It is a structured framework – drawing on F1 systems from pit-stop execution to real-time data decision-making – that gives corporate audiences a model to work with, not just a story to enjoy. His post-career record as co-founder of Whisper Films (Channel 4’s F1 production partner) and Velocity Experience means he has built commercial organisations and navigated partnership and governance structures. His leadership perspective is active, not historical. As President of the British Racing Drivers’ Club – the body that owns and governs Silverstone Circuit – he holds a current institutional role at the centre of elite motorsport. He is engaged with the governance and structural challenges of the sport today, not frozen at the moment he retired. His co-founding of More than Equal, a data-led programme to accelerate elite female racing drivers toward Formula One, gives him a credible and specific point of view on inclusive performance cultures – not as a topic layered on, but as something he is actively building. Biography highlights 13 Formula One Grand Prix victories across 15 seasons with Williams, McLaren, and Red Bull Racing (1994-2008); 62 podium finishes and 247 race starts Runner-up in the 2001 F1 World Drivers’ Championship; five top-three championship finishes in total, including a key role in McLaren’s 1998 Constructors’ Championship Delivered Red Bull Racing’s first Formula One podium at the 2006 Monaco Grand Prix President of the British Racing Drivers’ Club, elected 2019 (the BRDC owns and operates Silverstone Circuit) Author of The Winning Formula: Leadership, Strategy and Motivation the F1 Way (2018, Sunday Times bestseller) and autobiography It Is What It Is (2007) Co-founder of Whisper Films (Channel 4’s F1 production partner) and Velocity Experience; co-founder of More than Equal (2022), a data-led driver development programme for elite female racing drivers Channel 4 F1 commentator and analyst since 2016; previously BBC F1 pundit (2009-2016) Inaugural recipient of the McLaren Autosport BRDC Young Driver of the Year Award (1989); MBE (2010) Biography Formula One is the closest thing in sport to a working model of organisational performance under pressure. Every function – engineering, strategy, risk management, execution – must be aligned in real time, with the cost of misalignment immediate and public. David Coulthard spent 15 seasons inside that system, winning 13 Grands Prix across Williams, McLaren, and Red Bull. At McLaren through the late 1990s and early 2000s, he was part of one of the sport’s most technically and strategically demanding environments. He finished runner-up in the 2001 World Drivers’ Championship and played a central role in McLaren’s 1998 Constructors’ Championship. He later helped establish Red Bull Racing on the F1 podium in 2006 – the early foundation of what became the sport’s most dominant team. Those two environments give his perspective on performance culture an unusual range: what elite execution looks like when every resource is already optimised, and what it takes to build performance discipline in an organisation that is still finding its feet. His book The Winning Formula (2018, Sunday Times bestseller) sets out a structured framework for applying F1’s operational principles to business leadership. From pit-stop execution as a model for team accountability, to decision-making under real-time pressure with incomplete information, the book draws direct lines between elite motorsport practice and the challenges leadership teams actually face. As President of the British Racing Drivers’ Club – which owns and operates Silverstone Circuit – he holds an active governance role at the centre of the sport. Coulthard has built organisations as well as addressed them. He co-founded Whisper Films, which produces Channel 4’s Formula One coverage in the UK. He also co-founded More than Equal in 2022 – a data-led programme designed to create a pathway for the first woman to race in Formula One in the modern era. That combination of elite sporting record, published intellectual framework, and active commercial and institutional roles makes his leadership perspective harder to replicate than it might first appear. Key speaking topics High-performance decision-making under pressure Leadership accountability in elite team environments Strategy and execution alignment Performance culture and team cohesion Risk management in competitive conditions Entrepreneurship and commercial venture-building in elite sport Ideal for Senior leadership and C-suite teams in high-stakes or performance-driven industries CHROs and people leaders building or benchmarking high-performance team cultures Strategy and transformation leads examining how decision-making disciplines are built and sustained under pressure Executive development programmes at major corporate, professional services, or financial institutions Audience outcomes A transferable model for decision-making under pressure, drawn directly from F1 operational practice and articulated in The Winning Formula Concrete examples of how world-class teams structure accountability when execution cannot be approximate A sharper understanding of where the gap between strategic intent and operational delivery opens up – and how elite environments close it Reference points for building cultures where performance expectations hold under stress, not just in planning conditions Practical insight into what team composition, role clarity, and real-time feedback look like when they are working at the highest level

Why organisations work with Sir Clive Woodward Built the same culture system in two radically different contexts. In rugby, England moved from sixth in the world to World Cup winners. Across Team GB’s 26 Olympic sports he contributed to the country’s most successful modern Games at London 2012. The framework travels. His “Teamship” model is a written operational system. England’s Black Book ran to roughly 240 rules across 35 sections, drafted and owned by the players themselves. Audiences work with a documented method they can apply. One of the very few elite sports coaches to have codified his own methodology into an enterprise learning platform. As founder and former chairman of Hive Learning, built with digital venture builder Blenheim Chalcot in 2012, he grew a client base that included Sky, Deloitte, Jaguar Land Rover, PepsiCo, Halma and the International Olympic Committee. Named tools audiences can use: Teamship, TCUP (thinking correctly under pressure), the DNA of a Champion and critical non-essentials. Each is a specific leadership discipline with a defined practice. Biography highlights Head Coach of the England men’s rugby union team from 1997 to 2004, winning the 2003 Rugby World Cup. England reached world number one during his tenure and remain the only Northern Hemisphere side to have won a World Cup. Director of Sport at the British Olympic Association, supporting Team GB across the Beijing, Vancouver and London Olympic Games. London 2012 produced Britain’s most successful modern Games by medal count. Head Coach of the British & Irish Lions for their 2005 tour to New Zealand. Founder and former chairman of Hive Learning, the digital learning platform he built with Blenheim Chalcot in 2012, whose clients have included Sky, Deloitte and Jaguar Land Rover. Author of Winning! (2004) and How to Win (2019), both setting out the Teamship methodology. Awarded an OBE for services to rugby in 2002 and knighted in the 2004 New Year Honours, and a World Rugby Hall of Fame inductee; currently a member of the IOC Entourage Commission and Director of Sport at the APEX2100 International Ski Academy in Tignes. A former England international and British & Irish Lion: 21 England caps between 1980 and 1984, a member of the 1980 Grand Slam side, and a Lions tourist in 1980 and 1983. Biography England rugby were sixth in the world when Woodward took the head coach’s role in 1997. Six years later the team lifted the Rugby World Cup in Sydney, holding the world number one ranking and an unbeaten home record at Twickenham. England remain the only Northern Hemisphere team to have won the tournament. The underlying framework was what Woodward called Teamship: a written, player-owned set of behavioural standards covering everything from punctuality to media conduct. The Black Book that held these rules ran to roughly 240 entries across 35 sections. Its premise was that values only matter when they translate into specific daily behaviours, and that the team should write those rules itself. He took the same approach into the British Olympic Association from 2006, serving as Team GB’s Director of Sport through the Beijing, Vancouver and London cycles. London 2012 produced Britain’s most successful modern Games by medal count. The task across 26 Olympic sports was closer to running a diversified business than to coaching a single squad. In 2012 he founded Hive Learning with Blenheim Chalcot, codifying the Teamship approach into an enterprise learning platform whose clients came to include Sky, Deloitte and Jaguar Land Rover. His books Winning! (2004) and How to Win (2019) document the same method in full. The underlying conviction: culture is a design problem, and the rules that sustain it should be written down. Key speaking topics High-performance culture Leadership under pressure Team performance and behavioural standards Building winning teams Learning cultures Performance in elite environments Culture change across large, federated organisations Ideal for Executive teams and boards treating culture as a measurable performance lever CEOs, CPOs and heads of learning leading organisation-wide behaviour and capability programmes Leadership teams integrating businesses after mergers or major reorganisations Organisations operating in high-stakes environments where team cohesion directly affects outcomes Audience outcomes A working method for writing behavioural standards that teams author and enforce themselves, drawn directly from England’s Black Book Specific language for diagnosing culture problems in behavioural terms A framework for running performance culture change across large, federated organisations where no single leader commands the whole system Perspective on building through setbacks, grounded in the six-year arc between the 1999 and 2003 Rugby World Cup campaigns Named leadership tools including Teamship, TCUP (thinking correctly under pressure), the DNA of a Champion and critical non-essentials

Why organisations work with Clarence Seedorf The only footballer to have won the UEFA Champions League with three different clubs (Ajax, Real Madrid, and AC Milan twice), meaning he has had to make elite performance work inside three very different institutional cultures. Senior leadership experience on both sides of the performance equation: former head coach of AC Milan, with subsequent head-coaching roles at Shenzhen FC, Deportivo La Coruña and the Cameroon national team. Commercial and institutional credibility beyond the pitch: Bocconi-educated in economics and management, builder of a business portfolio including On International and SK Sports Holding in Dubai (co-founded with Khabib Nurmagomedov), and Advisor to the UEFA President for Social Affairs. Cross-cultural bandwidth that is hard to match: played, led or coached on four continents, and works fluently in six languages (Dutch, English, Italian, Portuguese, Spanish and Sranan Tongo). A substantive public record on inclusion and institutional impact as UEFA Global Ambassador for Diversity and Change, trustee of the UEFA Foundation for Children, founder of the Champions for Children Foundation and the Black Impact Foundation, and a Nelson Mandela Foundation Legacy Champion. Biography highlights Only player in football history to win the UEFA Champions League with three different clubs: Ajax (1995), Real Madrid (1998), AC Milan (2003 and 2007). Domestic league winner in the Netherlands, Spain and Italy; UEFA Club Midfielder of the Year 2006-07; included in the FIFA 100 list of greatest living players selected by Pelé. Former head coach of AC Milan, with additional head-coaching roles at Shenzhen FC, Deportivo La Coruña and the Cameroon national team. Studied economics and management at Bocconi University in Milan; speaks six languages (Dutch, English, Italian, Portuguese, Spanish, Sranan Tongo). UEFA Global Ambassador for Diversity and Change, Advisor to the UEFA President for Social Affairs, trustee of the UEFA Foundation for Children, and a Nelson Mandela Foundation Legacy Champion. Founder of the Champions for Children Foundation (2004) and the Black Impact Foundation; FOX Sports studio analyst for the FIFA World Cup 2026 and lead soccer analyst for Amazon Prime in the UK and Italy. Biography Ajax beat AC Milan in the 1995 Champions League final. Clarence Seedorf, then 19, was in the Ajax midfield. Over the next twelve years, he lifted the trophy three more times, with Real Madrid in 1998 and AC Milan itself in 2003 and 2007. A four-time winner with three different clubs, a record no other footballer has matched. The record matters to organisations because of what it implies about sustained performance at the top. Ajax under Louis van Gaal, Real Madrid through its Galáctico years, and Milan under Carlo Ancelotti were three very different operating environments. Different tactical systems, different languages, different dressing-room cultures, different definitions of how an elite team should behave. Staying at the top of each, across more than a decade, required a specific discipline around what transfers between contexts and what has to be rebuilt from scratch. After retiring, Seedorf moved to the other side of the performance equation as head coach of AC Milan. He subsequently coached at Shenzhen FC, Deportivo La Coruña and the Cameroon national team, extending his professional experience across three more countries. He had already studied economics and management at Bocconi University in Milan during his playing years, which earned him the dressing-room nickname “Il Professore”. He now runs a commercial portfolio that includes the sport management firm On International, the Fingers restaurant group, and SK Sports Holding in Dubai, co-founded with UFC champion Khabib Nurmagomedov. His public role extends into inclusion and institutional impact. He serves as UEFA Global Ambassador for Diversity and Change, Advisor to the UEFA President for Social Affairs, and trustee of the UEFA Foundation for Children. He founded the Champions for Children Foundation in 2004 and the Black Impact Foundation, and is a Nelson Mandela Foundation Legacy Champion chosen to carry Mandela’s message worldwide. Alongside the boardrooms, he has spoken at Oxford, Harvard and the Council of Europe, and in 2026 returns to FOX Sports as a studio analyst for the FIFA World Cup. Key speaking topics High-performance team culture in elite environments Sustained performance across changing organisations and cultures Leadership at the top of global, high-pressure institutions The transition from elite performer to senior leader Cross-cultural leadership across languages and geographies Diversity, inclusion and institutional legacy Ideal for Senior leadership teams working through major strategic or cultural transitions CHROs, talent directors and heads of L&D designing leadership development or high-performance culture programmes Sales organisations and performance-driven functions looking to push established teams to a new level Global and multinational organisations operating across languages and geographies Audience outcomes A sharper view of what actually transfers when a team or organisation moves into a new culture or a new operating structure A vocabulary for talking about elite performance as a repeatable discipline that organisations can teach Specific examples from dressing rooms at Ajax, Real Madrid and AC Milan of how elite teams respond to pressure and setback Renewed confidence that sustained excellence can be built and rebuilt, team after team

Why organisations work with Christian Horner He rebuilt Red Bull Racing’s championship standing twice. The two dominant eras – 2010 to 2013 and 2021 to 2023 – are separated by eight years of Mercedes dominance, making his leadership record one of the few in elite sport that spans genuine decline and recovery, not just a single peak. His pivotal talent decisions include recruiting Adrian Newey from McLaren, developing Sebastian Vettel through the junior system, and promoting Max Verstappen mid-season at 18 – each a bold call taken before the outcome was certain, with verifiable long-term consequences. He ran an independent, UK-based team against factory-backed rivals with greater institutional resources and outcompeted them twice, on culture, structure, and strategic clarity rather than budget. His tenure included real organisational pressures – an FIA budget cap penalty in 2022, the departure of lead technical architect Newey in 2024, and sustained management conflict at parent company level – providing concrete case material on keeping an organisation competitive through reputational and structural challenge. He initiated Red Bull Powertrains and a long-term technical partnership with Ford – a decision to internalise a critical competitive dependency, taken while actively defending championship positions, with consequences measured in performance and cost over a decade. Biography highlights Former Team Principal and CEO, Red Bull Racing, 2005-2025 – longest-serving team principal in the sport during that period 14 Formula 1 World Championship titles: 8 Drivers’ Championships and 6 Constructors’, plus 124 Grand Prix victories Appointed youngest Team Principal in Formula 1 history at age 31 – a record unbroken at the point of his departure in 2025 Founded Arden International; led the team to three consecutive International Formula 3000 teams’ championships (2002-2004) before entering Formula 1 management OBE (2013) and CBE (2024) for services to motorsport Key verified talent decisions include recruiting chief designer Adrian Newey from McLaren and promoting Max Verstappen to the senior team mid-season at 18 Biography Red Bull Racing won its first Formula 1 World Championship in 2010 and its most recent in 2023 – thirteen years apart, with eight years of Mercedes dominance in between. Christian Horner CBE was Team Principal and CEO for all of it. Building the team from an uncompetitive acquisition into a championship operation required bold early decisions. Horner recruited Adrian Newey from McLaren as chief technical architect and developed Sebastian Vettel through the Red Bull junior system. Within five seasons, the team had moved from the back of the grid to world champions. The second era required different thinking. When regulation changes in 2014 ended the first dominant run, Horner navigated nearly eight years without a championship before switching engine supplier from Renault to Honda and promoting Max Verstappen from the junior team mid-season at 18. The four consecutive Drivers’ Championships from 2021 followed from decisions taken when those outcomes were far from certain. Horner led the organisation through an FIA budget cap penalty in 2022 and the departure of lead technical architect Newey in 2024. His CBE (2024), following an OBE (2013), marks national recognition for a record of 14 World Championships and 124 Grand Prix victories built across two decades. Key speaking topics High-performance team leadership Decision-making under competitive pressure Talent identification, succession, and bold recruitment Competitive strategy across long performance cycles Organisational culture in elite performance environments Leading through regulatory and structural change Sustaining resilience across extended performance cycles Ideal for Executive leadership teams and boards responsible for multi-year performance strategy CHROs and people leaders building talent pipelines in high-competition environments CEOs and managing directors leading organisations through competitive disruption or market shifts Transformation leads managing capability builds across multiple cycles Audience outcomes A concrete framework for distinguishing a performance system from a performance moment, and what it takes to build the former. Insight into talent decisions that compound over multiple competitive cycles, drawn from specific, verifiable recruitment and succession calls. Practical lessons in leading through genuine organisational crises – reputational, structural, and competitive – without losing competitive function. Clarity on the leadership differences between building for a first win and sustaining advantage when rivals close the gap. Case examples drawn from 20 years of high-stakes decisions with traceable long-term consequences.

Why organisations work with Chris Moon Reference points for crisis decision-making come directly from surviving Khmer Rouge captivity in Cambodia and self-treating critical injuries inside a Mozambique minefield after a landmine explosion in 1995. Brings formal academic grounding to the subject: a Master’s in Security Management from the University of Leicester, focused on human behaviour and management theory. Credentials a senior audience registers immediately: an MBE awarded in 1996 for services to the HALO Trust, and honorary doctorates from the Universities of Plymouth, Leicester and Exeter. Has been booked by Microsoft, Ernst & Young, Autodesk, Skanska, Direct Line Group and London Business School executive programmes, typically on leadership in high-pressure environments. Biography highlights Former British Army officer, commissioned into the Royal Military Police after graduating from the Royal Military Academy Sandhurst. Led landmine clearance operations for the HALO Trust in Cambodia and Mozambique from 1993; awarded MBE in 1996 for services to demining. Survived abduction by Khmer Rouge forces in Cambodia and negotiated the release of himself and two colleagues from captivity. Lost his right arm and lower right leg after a landmine explosion in a supposedly cleared safety lane in Mozambique in 1995. First amputee to complete the Marathon des Sables (1997); subsequently completed the Badwater 135 ultra in Death Valley and, in 2024, a solo unsupported 500-mile Camino de Santiago at age 62. Author of One Step Beyond (Pan Macmillan); Master’s in Security Management from the University of Leicester; honorary doctorates from Plymouth, Leicester and Exeter. Biography A landmine detonated in a supposedly cleared safety lane in Mozambique in 1995. Chris Moon, then running mine clearance for the HALO Trust, lost his right arm and lower right leg. He treated himself where he lay, and reached a South African hospital where doctors said they had never seen anyone survive with so little blood remaining. Moon came to the work through the British Army. After Sandhurst and three years of operational duty with the Royal Military Police, he left in 1993 to lead landmine clearance operations for the HALO Trust. Two years before the Mozambique explosion, he had already negotiated his way out of Khmer Rouge captivity in Cambodia along with two colleagues. The MBE followed in 1996, for services to demining. Within a year of leaving hospital he completed the London Marathon. In 1997 he became the first amputee to complete the Marathon des Sables, the 250km race across the Sahara. The Badwater 135 in Death Valley followed. At age 62, in 2024, he completed a solo unsupported 500-mile Camino de Santiago. Alongside the endurance work he holds a Master’s in Security Management from the University of Leicester and serves as an adviser to the NHS on prosthetics. The organisations that retain him now tend to be those in which decisions carry operational weight: Microsoft, Ernst & Young, Skanska, Direct Line Group, and London Business School executive programmes. In those rooms, his argument keeps coming back to one observation. The responses leaders fall back on under severe pressure are the ones they have already rehearsed in ordinary conditions. Key speaking topics Leadership and decision-making under pressure Crisis response and operational risk Resilience and human performance Safety culture in high-risk industries Personal accountability in operational settings Ideal for Senior leadership teams in operationally intensive industries: construction, utilities, energy, defence, transport Heads of risk, safety and security responsible for how the organisation performs in a crisis Boards and executive programmes working on leadership in high-pressure conditions Health and safety conferences where the audience is operational leadership Audience outcomes Recalibration of what operating “under pressure” actually involves when conditions are genuine A stock of specific, verifiable examples of decision-making in extreme conditions that audiences can apply to their own work Vocabulary for discussing risk, accountability and resilience that is grounded in operational terms A baseline for what sustained performance under difficult conditions looks like across three decades