Markedsføring og branding

Why organisations work with Chika Russell CHIKA’S Foods went from home production to listings in Waitrose, Holland & Barrett and Ocado, and then to a $9.8 million Series A – Russell’s perspective covers every stage of that journey, not just the origin story. Her management accounting background gives her a financially specific way of talking about growth decisions that most founder narratives avoid: she built her initial stock and order management systems in Excel before the business could afford software, and that discipline remained the foundation of the company’s commercial architecture. She navigated a reverse diaspora expansion – building a UK consumer brand first, then returning to Nigeria with a manufacturing operation producing 2.6 million units a week – which is a rare, documented case study in cross-border market entry that runs in the opposite direction to most internationalisation models. In 2015 she received offers from all five investors on BBC’s Dragons’ Den and declined them all; six years later she secured institutional PE from a fund backed by the European Investment Bank and the African Development Bank. For organisations thinking about strategic patience and investor fit, that sequence is evidence, not anecdote. Social impact is structurally embedded in her commercial model – a penny from every pack sold goes to World Vision’s Empowering Girls programme, and CHIKA’S Africa employs over 300 people, more than half of them women – making her a credible voice on what purpose-led growth actually costs and yields. Biography highlights Founder and CEO of CHIKA’S Foods, launched 2015; UK national retail distribution including Waitrose, Co-op, Holland & Barrett, Ocado and WH Smith Secured $9.8 million Series A from Alitheia IDF, a gender-lens private equity fund backed by the European Investment Bank and African Development Bank (December 2021) Qualified management accountant; ten years in banking and finance before founding CHIKA’S BBC Dragons’ Den (2015): received offers from all five investors; Deborah Meaden described it as one of the best pitches she had ever seen BBC Question Time panellist; regular contributor to BBC Radio’s Wake Up to Money Business Leader Top 30 Inspiring UK Entrepreneurs (2019); Consumer Business Rising Star, Black British Business Awards (2019) Biography CHIKA’S Foods began in a home kitchen in 2014 with hand-toasted peanuts and plantain crisps inspired by Nigerian street food. Within a decade it had secured institutional private equity backing and a Lagos manufacturing operation producing 2.6 million units a week. The path between those two points is what Chika Russell talks about. Her background shapes that conversation in an unusual way. She is a qualified management accountant who spent a decade in banking before founding CHIKA’S. Her instinct for financial architecture, investor narrative and cost control runs through every growth decision she describes – not as theory, but as method. In 2015, she appeared on BBC’s Dragons’ Den and received offers from all five investors. She turned them all down. Six years later, she secured $9.8 million from Alitheia IDF – a gender-lens private equity fund backed by the European Investment Bank and the African Development Bank. For organisations trying to understand what attracts the right institutional capital, that sequence is direct evidence. CHIKA’S Africa, launched in Lagos in 2022, now employs over 300 people – more than half of them women. The business donates a penny from every pack to World Vision’s Empowering Girls programme. Russell is a BBC Question Time panellist and a regular on BBC Radio’s Wake Up to Money: the standing of an operator who has built across markets, not one who has written about doing so. Key speaking topics Consumer brand building and retail distribution Access to growth capital and institutional investment Cross-border market entry and expansion into Africa Financial discipline in early-stage and scaling businesses Purpose-driven commercial growth Entrepreneurship and founder decision-making Gender-lens investing and impact-linked capital Ideal for Founders and entrepreneurs seeking institutional capital or retail distribution scale FMCG, CPG and consumer brand leaders exploring cross-border or emerging market growth Investment and private equity audiences focused on impact-linked or growth-market strategies Senior executives in corporate entrepreneurship, innovation, or commercial development programmes Audience outcomes A clearer understanding of how financial discipline – not product vision alone – determines whether a consumer brand crosses from traction to institutional scale Insight into what impact-linked institutional investors actually require, and how to construct a credible narrative for them A practical perspective on cross-border market entry drawn from real first-mover experience in both the UK FMCG market and Nigeria Greater clarity on how to embed social purpose into a commercial model without compromising financial performance A more honest account of the investor journey – including the strategic value of declining the wrong capital

Why organisations work with Chloe Morgan She has lived the dual-career argument that organisations now ask of high performers: practising as a personal injury solicitor at Irwin Mitchell while playing in goal for Tottenham, Arsenal, and Crystal Palace. Her inclusion content carries weight that policy slides do not: she is a Football Black List honouree, DIVA Sports Star of the Year, and a Pride Power List entrant, recognised by the named bodies in those communities. She speaks to LGBTQ and BAME representation from inside elite sport, not as a commentator on it, which gives senior teams a credible voice for inclusion work that has lost traction since 2020. She runs She’s a Baller, the UK’s largest independent women’s football publisher and creative agency, and brings a working operator’s view of where brand and inclusion narratives still come apart. Biography highlights Former goalkeeper for Tottenham Hotspur Women, Arsenal Women, and Crystal Palace Women across an eight-year elite career. Qualified solicitor (University of Leeds law graduate); civil litigation lawyer at Irwin Mitchell during her playing career. Cyrille Regis Players Award winner, Football Black List 2020. DIVA Sports Star of the Year, 2021; Pride Power List, 2021. Co-host of “Upfront”, the women’s football podcast on the Football Ramble network. Head of She’s a Baller, the UK’s largest independent women’s football publisher and creative agency. Biography Most inclusion programmes were built for an audience that has now moved on. The reputational risk has shifted, the public mood is harder to read, and the people inside the organisation can tell the difference between a values statement and a working environment. The question senior teams now ask is narrower and more practical: what does inclusion look like once the press release has gone out. This is the territory Chloe Morgan speaks from. She played eight seasons at the top of the women’s game, in goal for Tottenham Hotspur, Arsenal, and Crystal Palace, including Tottenham’s promotion campaign into the Women’s Super League. She did it while qualifying as a solicitor and working as a civil litigation lawyer at Irwin Mitchell, a dual career that is unusual at any level of professional sport and almost unheard of at the elite end. Her inclusion work is recognised by the bodies that matter in the relevant communities. She received the Cyrille Regis Players Award on the Football Black List in 2020, was named DIVA Sports Star of the Year in 2021, and entered the Pride Power List the same year. She speaks as an openly gay Black athlete who has been inside the dressing rooms, boardrooms, and law firms in question, not as a commentator standing outside them. Since retiring in 2022 she has moved into media and operating roles. She co-hosts “Upfront” on the Football Ramble network and now leads She’s a Baller, the UK’s largest independent women’s football publisher and creative agency, where she works with brands on the gap between women’s football marketing and the actual culture of the women’s game. Key speaking topics Inclusion in elite performance environments LGBTQ representation in sport and professional services Race and representation in women’s football Dual-career discipline and high performance Resilience in male-dominated workplaces Women’s sport as a brand and commercial category Leadership lessons from the goalkeeping position Ideal for CHROs and DEI leads rebuilding inclusion programmes after the post-2020 retreat Brand and marketing teams investing in women’s sport sponsorships and partnerships Employee resource groups, particularly LGBTQ and Black professional networks Leadership audiences interested in dual-career performance and resilience Audience outcomes A clearer view of what inclusion looks like in environments with measurable performance pressure, not only in policy. Specific reference points from elite women’s football and a UK law firm, drawn from one career rather than secondhand. A more honest read on where brand activity in women’s sport lands well with players and fans, and where it misfires. Confidence that resilience and dual-career performance can be discussed with substance, not slogans.

Why organisations work with Chris Brogan A defined framework for online influence, not just opinions about it. Trust Agents named what separates real customer traction from noise, and the CREATE equation in The Impact Equation turned the same idea into a model a marketing team can actually apply to a campaign. Three decades of working through every online wave in real time. He was blogging before the term existed, co-founded the PodCamp unconference series in 2006, and signed up as the 10,212th user on Twitter. His read on what AI will do to marketing is calibrated by having been early on the last four platform shifts. Credibility with the brands others want to sell into. Disney, Google, General Motors, Microsoft, Coke, PepsiCo, Cisco, Humana, and Sony USA have all retained him as a consultant or keynote speaker. He has sat inside the marketing functions of the companies most audiences are trying to reach. A thousand keynotes’ worth of calibration. Audiences have ranged from the Coldwell Banker GenBLUE conference to the royalty of the United Arab Emirates. Forbes named him one of its Must Follow Marketing Minds; Success magazine commissioned him to interview Richard Branson for its cover story. Biography highlights New York Times bestselling co-author of Trust Agents with Julien Smith (John Wiley & Sons, 2009; 10th Anniversary Edition 2019), also a Wall Street Journal bestseller. Author or co-author of nine business books, including The Impact Equation (Portfolio, 2012) and The Freaks Shall Inherit the Earth (Wiley, 2014). Named by Forbes as one of its Must Follow Marketing Minds of 2014; chrisbrogan.com listed by Forbes among the 100 best websites for entrepreneurs. Co-founder of the PodCamp new-media unconference series (launched 2006 with Christopher S. Penn). Former monthly columnist at Entrepreneur magazine; featured in The Boston Globe, Forbes, Success, and USA Today; appeared on the Dr. Phil Show. Over a thousand keynote speeches delivered to clients including Disney, Google, General Motors, Microsoft, Coke, PepsiCo, Cisco, Humana, and Sony USA. Biography The cost of reaching customers online has fallen dramatically. The cost of earning their belief has climbed. Trust Agents, the 2009 New York Times bestseller Chris Brogan co-authored with Julien Smith, was among the first mainstream business books to name this problem. Its argument was that influence online accrues the way reputation does anywhere else, through consistent and useful contact with a defined community. The book’s “trust agent” framework set a vocabulary for a commercial category. With AI now flooding every inbox and feed with plausible noise, the framework has aged unusually well. The follow-up, The Impact Equation, made the same argument operational. Impact equals Contrast multiplied by the sum of Reach, Exposure, Articulation, Trust, and Echo. The formula tells a marketing team which of five dials to turn when campaigns underperform. Brogan’s work has been tested inside some of the companies with the most to lose on this question: Disney, Google, Microsoft, General Motors, Coke, Cisco, Humana, Sony USA. His authority on this stretches back further than most in the category. He was blogging before the term existed, co-founded the PodCamp unconference series in 2006 with Christopher S. Penn, and was signed up as the 10,212th user of Twitter. Forbes has listed him among its Must Follow Marketing Minds and named chrisbrogan.com one of the 100 best websites for entrepreneurs. Entrepreneur magazine ran his monthly column for years; Success commissioned him to interview Richard Branson for its cover. The point Brogan keeps returning to in keynotes and advisory work is commercial. Every competitor runs broadly the same automation stack and the same CRM vendors. The organisations that win real customer loyalty are the ones willing to do slower, more specific work for a defined audience. A thousand keynotes across audiences from the Coldwell Banker GenBLUE conference to the royalty of the United Arab Emirates is the track record that stands behind the argument. Key speaking topics Trust and influence in digital markets Customer relationships in the age of AI marketing Content strategy and online community building The CREATE framework for campaign impact Human-centred approaches to digital transformation Executive leadership in a distracted marketplace Ideal for CMOs and marketing leaders rebuilding channel strategy as paid reach plateaus and AI transforms audience behaviour Sales and customer experience leaders responsible for converting digital attention into durable revenue Communications and corporate affairs teams rethinking how their organisation earns trust at scale Founders and senior operators in content-heavy businesses where audience, community, and media are the core assets Audience outcomes A usable way of diagnosing where marketing effort is being wasted, drawn from the CREATE equation A sharper read on where AI and automation extend customer relationships and where they erode them Shared vocabulary for internal debates about attention, trust, and audience value Specific examples from Fortune 500 marketing functions that clarify what “doing business the human way” looks like in practice

Why organisations work with Chris Endersby He treats a brand as an internal operating system before he treats it as a marketing asset, so the work changes how the leadership team behaves, not just how the company looks. The DARE methodology he co-developed at Firestarter gives founders a structured way to test whether their positioning is genuinely differentiated, authentic to the team, resonant with the buyer, and expressed consistently across every touchpoint. His background sits at the intersection of corporate change work at JP Morgan, KPMG, UBS and Barclays and front-line risk management in child safeguarding, which gives him a non-marketing read on how people actually respond to disruption and uncertainty. He is registered in both coaching psychology and psychotherapy, which means he can hold the harder conversations that surface when a founder’s stated brand and the team’s lived experience do not match. Biography highlights Co-founder and COO of Firestarter, a London brand consultancy for purpose-led scale-up B2B businesses. Co-developer of the DARE methodology (Differentiation, Authenticity, Resonance, Expression). Corporate change and consulting experience with JP Morgan, KPMG, UBS and Barclays. Dual professional registration in coaching psychology and psychotherapy. Earlier career as a front-line child safeguarding practitioner, manager and researcher. Biography Scale-up B2B brands tend to fail in the same way. The founder’s original conviction gets diluted in committee, the language drifts toward whatever the competitor set is saying, and the team can no longer explain in plain terms why a customer should choose them. Chris Endersby’s work starts from that failure pattern, and from the observation that brand is rarely a marketing problem first. It is a leadership and behaviour problem that surfaces as a marketing problem. Endersby co-founded Firestarter, a London consultancy that works with founders of scale-up B2B businesses to rebuild that conviction. Alongside his business partner he co-developed the DARE methodology, which moves a brand through four practical tests: is it genuinely Differentiated in its market, Authentic to the people who have to live it, Resonant with the audience it is trying to reach, and Expressed consistently in everything the company does. The methodology is designed to make brand work auditable rather than aesthetic. His credibility for this work comes from an unusual stack. He has spent years inside corporate change programmes at JP Morgan, KPMG, UBS and Barclays, where he learned how large organisations actually metabolise new strategy. Before that he worked in child safeguarding as a practitioner, manager and researcher, which gives him a working understanding of risk, human behaviour under pressure, and the gap between what institutions say they do and what they do. He is registered in both coaching psychology and psychotherapy. The result is a speaker who can sit in front of a founding team and ask the questions that brand agencies usually avoid: whether the leadership group actually believes its own positioning, where the team’s behaviour contradicts the stated values, and what the cost of that contradiction is in hiring, pricing and retention. Key speaking topics Brand differentiation for scale-up B2B Authentic positioning and purpose Founder-led brand strategy Organisational behaviour and brand Change and transformation in growth-stage businesses Coaching psychology applied to leadership teams Ideal for Founders and CEOs of Series A to Series C B2B businesses approaching a rebrand or repositioning Chief marketing officers and brand leads inside scale-ups where the brand has outgrown its origin story Leadership teams preparing for a funding round, acquisition or international expansion where positioning is under scrutiny Audience outcomes A clearer test for whether their current positioning is actually differentiated or just well-written A working understanding of why brand work fails when it stays inside the marketing function Specific questions to take back to their own leadership team about the gap between stated values and lived behaviour A framework (DARE) for auditing brand expression across product, sales, hiring and internal communication

Why organisations work with Chris and Mickey Brand decisions get tested against how buyers actually think, because a creative director and a business psychologist run the same brief together. They show leadership exactly where sameness is costing pricing power, and where a defensible difference already sits unused inside the business. Their DARE method gives a repeatable test for whether a brand will command a premium, not just whether it looks current. They work the specific problem of the AI era: building a brand faster with generative tools without producing the generic output that makes a company replaceable. Biography highlights Co-founders of Firestarter, a London brand consultancy with a design studio in Cape Town, working with B2B scale-ups across the UK, Europe, and beyond. Mickey Wilson founded her first creative agency at 21 and has spent over 30 years in brand, with clients including Tesco, Samsung, Ocado, and CIMA. Dr Chris Endersby is a business psychologist with an MBA from Imperial College London, who led change programmes for JP Morgan, KPMG, UBS, and Barclays. Creators of the DARE framework: Differentiation, Authenticity, Resonance, and Expression. Co-authors of the forthcoming book BRANDFIRE. Biography A brand can now be generated in days. That speed carries a cost. Across B2B markets, companies are converging on the same claims and the same visual language, and buyers lose any real reason to choose one over another. Firestarter, the London consultancy Chris and Mickey run, was built to reverse that drift. Their method pairs two instincts that rarely meet. Mickey Wilson brings over 30 years of brand work for names such as Tesco, Samsung, and Ocado. Her instinct is for what makes a business unlike its rivals. Dr Chris Endersby, a business psychologist who ran change programmes inside JP Morgan, KPMG, and Barclays, brings the evidence for why those differences move buyers. Their case is plainly commercial. A business that looks and sounds like its competitors ends up competing on price, and margin leaks away. The DARE framework, Differentiation, Authenticity, Resonance, and Expression, gives leaders a way to judge whether a brand will command a premium or blend in. On stage, they work as a double act. Mickey reads a room by instinct; Chris explains the psychology underneath the reaction. The thinking behind both is now set down in their forthcoming book, BRANDFIRE. Key speaking topics Brand differentiation in B2B markets The psychology of buyer decisions Brand-led growth and pricing power Branding in the age of generative AI Authenticity and brand consistency Creative strategy for scale-ups Ideal for Founders and CEOs of B2B scale-ups deciding how to stand apart in a crowded category CMOs and brand leads are under pressure to defend pricing and win consideration Boards and leadership teams are weighing how generative AI changes their brand and market position Audience outcomes A clear read on where their brand currently sounds like everyone else, and what that is costing in price and consideration The DARE framework is a working test for whether a brand will command value A view on where generative AI helps build a brand and where it strips out what makes the brand worth choosing The psychological drivers behind B2B buying decisions, and how to align a brand to them

Why organisations work with Christian Howes He reads social and behavioural data the way a broadcaster reads a room, which means boards and marketing teams leave with a view of their customers that feels observed rather than modelled. He has been trusted on live television, from Big Brother’s Bit on the Side with Emma Willis to BT Sport and Channel 4’s alternative election night, to make data intelligible to audiences who are not data people. His corporate work spans PlayStation, Diageo, HSBC, Lloyds, ASOS and Barclays, so he arrives already fluent in the commercial contexts most clients are operating in. He doubles as a host, MC and panel moderator, which makes him a practical choice for events that want one credible voice across keynote, stage linking and awards. Biography highlights Regular social-data contributor on Big Brother’s Bit on the Side (Channel 5), 2011-2012, alongside Emma Willis. Television appearances on BT Sport (The Clare Balding Show, BT Sport Panel, BT Sport Live), ITV’s This Morning, BBC1 National Lottery, Good Morning Britain, and Channel 4’s alternative election night coverage. Co-founder of Mr Bridger, a content business developing formats for production companies and broadcasters. Corporate and keynote work with Sony PlayStation, Diageo, HSBC, RBS, Lloyds Banking Group, Barclays, ASOS, UMG, Channel 4, GoCompare, Skoda, Microsoft, Teradata and Cornerstone. Works as keynote speaker, conference host, awards presenter and panel moderator across UK and international business audiences. Biography Social data arrived in most boardrooms as a dashboard before it arrived as a story. Christian Howes built a career out of closing that gap. His route in was unusual: he started by modelling Twitter traffic around the Big Brother house to predict weekly evictions, which led to a weekly sofa spot on Big Brother’s Bit on the Side with Emma Willis, translating audience sentiment back to a live TV audience. That pattern, turning raw social signal into something a non-specialist can act on, became the core of his commercial work. He has gone on to appear as a data and digital contributor across BT Sport, ITV’s This Morning, BBC1’s National Lottery show, Good Morning Britain, and Channel 4’s alternative election night coverage. The broadcast craft is not decoration; it is the reason his corporate sessions land with marketing, CX and customer-service teams who have sat through too many unreadable analytics decks. His corporate roster reflects where social and behavioural data actually matters in large consumer businesses. He has worked with Sony PlayStation, Diageo, HSBC, RBS, Lloyds, Barclays, ASOS, UMG, Skoda, GoCompare, Microsoft and Teradata on what audiences are doing, what they are signalling, and how customer-service and merchandising operations should respond. In 2015 he co-founded Mr Bridger, a content business developing formats for production companies, which keeps his feet in the studio as well as the boardroom. The second half of his offer, and often the reason he is booked, is hosting. He anchors conferences, moderates panels and presents awards, and clients buy the combination: one voice that can deliver a substantive keynote on digital and data, then carry the rest of the room for the day. Key speaking topics Social media analytics and audience sentiment Big data and consumer behaviour Digital marketing and branding Customer experience and customer service transformation Conference hosting, awards presenting and panel moderation Media, broadcast and the attention economy Ideal for CMOs, brand and marketing directors in consumer-facing businesses Customer experience, customer service and digital transformation leads Conference and awards organisers needing one host across keynote and stage Retail, financial services and entertainment audiences working with large consumer datasets Audience outcomes A clearer read on what their customers are signalling on social and digital channels, with examples they recognise from their own category. A practical sense of where social and behavioural data should connect to operational decisions in marketing, CX and service. Concrete case references from consumer brands, financial services and broadcast, rather than generic digital theory. For hosted events, a single credible voice across keynote, interview and awards that keeps the room with you.

Why organisations work with Claire Harper She has run senior marketing inside three of the UK’s most scrutinised retail brands, Ocado, Sainsbury’s, and Argos, during periods of leadership change and digital pivot. She has also done the founder’s job: built IndiaCoco from a dining-table operation to an award-winning multi-channel children’s brand, with the cash-flow scars to prove it. She translates board-level brand strategy into the operating decisions marketing teams actually face the next morning, on pricing, range, channel mix, and acquisition. Her current commercial leadership at London Pulse Netball gives her live material on building a consumer brand in women’s sport, a sector under significant commercial expansion. One credential that travels: first female board director at Mamas & Papas, brought in to scale the brand domestically and internationally. Biography highlights First Head of Customer Acquisition and PR at Ocado, later Head of Marketing during the company’s grocery delivery breakthrough. Head of Online Marketing at Sainsbury’s during Justin King’s turnaround programme. First female board director at Mamas & Papas, with international brand remit. Founder of IndiaCoco childrenswear; winner of Theo Paphitis Small Business Sunday and Jacqueline Gold WOW awards. Non-Executive Director at Blue Diamond Garden Centres; former Marketing Director at Frosts Garden Centres. Currently leading commercial and marketing for London Pulse Netball in the Netball Super League. Biography Ocado was a niche online grocer when Claire Harper joined at 26 as its first Head of Customer Acquisition and PR. By the time she had been promoted to Head of Marketing, the company was redrawing what UK households expected from a weekly shop. That early bet on customer behaviour, before the category had a name, set the pattern for the rest of her career. She moved into Sainsbury’s as Head of Online Marketing during Justin King’s “Make Sainsbury’s Great Again” turnaround, and into Argos during a hostile-takeover period that forced the brand to confront multi-channel reality. Both roles asked the same question: how do you keep a customer proposition coherent while the leadership and operating model are being rebuilt around it. At Mamas & Papas she became the first female board director, charged with scaling the brand internationally. She then founded IndiaCoco, a British childrenswear brand that grew from her dining room into a multi-channel business and picked up backing from Theo Paphitis and Jacqueline Gold. The founder years gave her the commercial discipline that corporate marketing budgets rarely teach. She now sits on the board at Blue Diamond Garden Centres and leads commercial and marketing for London Pulse Netball, one of the fastest-growing franchises in the Netball Super League. Audiences get a speaker who has run the brand from inside the boardroom and from inside a single-founder profit and loss, in retail categories where the customer is the only honest scoreboard. Key speaking topics Customer-led brand strategy in multi-channel retail Marketing leadership through restructure and ownership change Building consumer brands from founder stage to scale Commercial growth in women’s sport Non-executive contribution to consumer businesses Women’s leadership in retail and consumer industries Ideal for CMOs, brand directors, and customer experience leaders in consumer retail Boards and NEDs at consumer-facing businesses navigating ownership or strategic change Founders and scale-up leadership teams in DTC and consumer categories Sponsors, commercial partners, and leadership in women’s sport Audience outcomes A working view of how customer insight should sit at the centre of commercial decisions, not at the end of them Practical reference points from inside Ocado, Sainsbury’s, Argos, and Mamas & Papas during periods of strategic change A clearer sense of where founder discipline and corporate scale-marketing diverge, and what each can borrow from the other A current read on the commercial mechanics of women’s sport as a consumer category

Why organisations work with Clodagh Griffin She has built a major media brand’s TikTok presence from zero to 70,000 followers and tens of millions of views, so her advice on what travels on the platform is operational, not theoretical. She has reported undercover on TikTok’s child-safety failures for BBC Panorama, which gives her a working view of platform risk that most marketing speakers cannot offer. She works inside The News Movement, a social-first newsroom built for audiences under 35, so she sees content patterns shift in real time across news, culture and entertainment. She is a working presenter, not a former marketer talking about social media, which matters when a brief calls for on-camera moderation, panel hosting or live content capture alongside the keynote. Biography highlights Multimedia journalist at The News Movement, covering investigations and culture for a social-native audience. Built and fronted Yahoo UK’s TikTok account, reaching 70,000 followers and tens of millions of views. Undercover reporter on BBC Panorama’s “Is TikTok Safe?”, produced by Hardcash Productions. MA in Television Journalism, Goldsmiths, University of London (distinction, 2021); BA in Psychology. Career began at TV3 Ireland, now Virgin Media One, in 2014. Publicly known as “The TikTok Professor” across UK speaker agencies. Biography Most brands still treat TikTok as a publishing channel. Griffin treats it as a newsroom problem. Her work at Yahoo UK started with a blank account and ended with 70,000 followers and tens of millions of views, built through a daily editorial discipline: what is happening today, who cares about it, and what is the shortest credible way to put a brand in the middle of that conversation. That craft sits on top of a journalist’s training. Griffin holds an MA in Television Journalism from Goldsmiths, completed with distinction in 2021, and a BA in Psychology. Her career began at TV3 in Ireland in 2014 and moved through multimedia journalism, radio and digital production before settling into the format that suits her: short-form video built for a social-native audience. The work that distinguishes her from other social media speakers is BBC Panorama’s “Is TikTok Safe?”, produced by Hardcash Productions. Four weeks of undercover research, posing as a 14-year-old, exposed how predators were using the platform to groom children. She presented the findings on camera. For a marketing team thinking about brand safety, this is rare ground. The speaker has actually been on the other side of the platform’s failure mode. She is now a journalist at The News Movement, a social-first newsroom built for younger audiences, where she runs investigations and builds the arts and entertainment strand. That gives her a current view of where attention is moving, which is what brands are actually paying for when they book her. Key speaking topics TikTok strategy for brands Social media content and storytelling Emerging platforms and youth audiences Digital safety and platform risk Investigative journalism on social media Short-form video production Ideal for Heads of social, brand and content marketing CMOs reviewing TikTok or a younger audience strategy Comms and brand-safety leads inside consumer and media businesses Editorial and newsroom leaders moving to social-first formats Audience outcomes A working view of what makes a brand’s TikTok content travel, drawn from a 70,000-follower build at Yahoo UK. A direct account of how predators operate on TikTok, and what that means for brands putting content in front of younger users. A current read on where social audiences are moving across news, culture and entertainment, from inside a social-first newsroom. A clearer brief for an internal social or content team on what to test next.

Why organisations work with Collin Croome Thirty years of operator experience spanning the first websites in 1994 through generative AI and Apple Vision Pro rollouts, which lets him pressure test a digital strategy against what actually ships. Direct Apple lineage: over a decade as multimedia evangelist and trainer for Apple Germany, including co-developing the first German multimedia seminar for Apple in 1992. Founder and long-time owner of coma2 e-branding, where he delivered digital projects for premium international brands including Audi, Hugo Boss, Microsoft, Deutsche Telekom, Nespresso and Triumph. Author of two GABAL Verlag titles on the metaverse (Praxisbuch Metaverse, 30 Minuten Metaverse) and a regular on-air digital expert for ProSiebenSat.1 and RTL. Bilingual delivery in English and German with deep DACH market fluency, useful for organisations briefing European leadership audiences. Biography highlights Co-founder and long-time owner of coma2 e-branding, Munich, delivering 800 plus digital projects for international brands over 22 plus years. Multimedia evangelist and trainer for Apple Germany from 1991, co-developer of the first German Apple multimedia seminar in 1992. Author of Praxisbuch Metaverse (GABAL Verlag, 2023) and 30 Minuten Metaverse (GABAL Verlag, 2022). Certified Professional Speaker and Professional Member of the German Speakers Association (GSA). Recurring digital expert on ProSiebenSat.1 and RTL covering AI, metaverse and platform economics. Client list includes Audi, Hugo Boss, Microsoft, Siemens, Deutsche Telekom, TUI, Nespresso, KPMG and Triumph. Biography The first wave of corporate digital work in Germany ran through a small group of practitioners who knew both the technology and the brands that had to use it. Collin Croome was one of them. From 1991 he worked inside Apple Germany as multimedia evangelist and trainer, co-developing the country’s first Apple multimedia seminar in 1992 and spending more than a decade translating new hardware into tools that marketing and communications teams could actually run. In 1997 he co-founded coma2 e-branding in Munich and built it into a long-running digital agency for premium international brands. Over 22 plus years the agency delivered work for Audi, Hugo Boss, Microsoft, Deutsche Telekom, Nespresso, Triumph and TUI, covering the full arc from early websites to social platforms, e-commerce and immersive formats. That operator history is the spine of his credibility on stage. Since 2021 his keynote work has concentrated on generative AI, the metaverse and Apple Vision Pro as commercial tools, not as futurology. He has written two GABAL Verlag books on the metaverse, appears regularly as a digital expert on ProSiebenSat.1 and RTL, and holds Certified Professional Speaker status with the German Speakers Association. The consistent thread across three decades is the same question he puts to boards now: which of the digital tools on the table will move revenue, customer experience or brand equity inside the next year, and what has to change in the organisation to make that happen. Key speaking topics Generative AI and ChatGPT in the enterprise Apple Vision Pro and immersive business applications Metaverse and Web3 strategy Digital transformation and megatrends Platform economics and the power of the internet giants Digital marketing and brand in an AI world Ideal for C-suite and board audiences making capital allocation decisions on AI, immersive and digital platform bets. CMOs, brand and customer experience leads translating AI and immersive tools into campaigns and products. DACH-market leadership groups that need a bilingual keynote in English or German. Premium consumer and lifestyle brands looking at AR, VR and platform-native commerce. Audience outcomes A clearer read on which AI and metaverse initiatives are ready for commercial use and which are still hype. A practical view of Apple Vision Pro and adjacent immersive tools as enterprise assets, grounded in early-adopter use. Reference points from named brand work (Audi, Hugo Boss, Microsoft, Deutsche Telekom) that leaders can map to their own organisation. Sharper questions to put to internal teams and external agencies on digital and AI roadmaps.

Why organisations work with Courtney Caldwell She has run demand generation at both ends of the company lifecycle: inside Oracle’s worldwide digital marketing group and at RightNow Technologies before its $1.45B sale, and again from zero at ShearShare. Few speakers can argue commercial strategy with that lived range. She built and exited a two-sided marketplace in a $500B services category that most enterprise marketers never touch. Beauty and barbering is not adjacent to enterprise SaaS, and her cross-vertical fluency makes her useful to leaders whose growth playbook is too narrow. She is a credible voice on founder economics from the inside, including raising venture capital as a Black woman, scaling through Google Demo Day, YC Fellowship and 500 Startups, and selling under financial pressure. The exit was not a clean Silicon Valley story. One of a small number of speakers who can move a room from enterprise SaaS marketing to gig-economy workforce dynamics in the same talk, because she has operated in both. Biography highlights Cofounder and former CEO of ShearShare, acquired in November 2024 after scaling to over 1,000 cities. Former global director of Oracle’s Worldwide Digital Marketing Strategy & Innovations Group. Former head of digital demand generation and JAPAC field marketing at RightNow Technologies, acquired by Oracle for $1.45B. Inc. magazine 2019 Female Founders 100 honoree; 2019 Ada Lovelace Female Tech Founder of the Year; 2017 L’Oreal USA Women in Digital NEXT Generation Award finalist. 2024 EY Entrepreneurs Access Network cohort member. BBA, SMU Cox School of Business; MBA in Marketing, UT Dallas. Biography Most enterprise marketers have never had to build supply. Inside a mature SaaS business, the funnel exists, the segments are mapped, and the work is to compound what is already there. Building a two-sided marketplace from zero asks for a different skill: acquiring two customers at once, in different verticals, with different motivations, before either side trusts the platform. Courtney Caldwell has done both. At Oracle she was global director of the Worldwide Digital Marketing Strategy and Innovations Group. Before that, she ran digital demand generation and JAPAC field marketing at RightNow Technologies in the run-up to its $1.45B acquisition by Oracle. The discipline she carried out of enterprise software was demand-gen rigour at scale: segmentation, attribution, funnel ownership. She then applied that discipline to a $500B services category that enterprise marketing usually ignores. ShearShare, the salon and barbershop booth rental marketplace she cofounded with Dr. Tye Caldwell, reached more than 1,000 cities and over 70,000 small businesses before being acquired in November 2024. The platform was a Google Demo Day winner, a YC Fellowship and 500 Startups alum, and a 2022 Fast Company World-Changing Ideas honoree. The exit was not the textbook version. ShearShare was sold to a strategic buyer under financial pressure during a dispute with M&T Bank. Caldwell speaks publicly about both halves of the journey, the recognition lists (Inc. Female Founders 100, Ada Lovelace Founder of the Year, L’Oreal Women in Digital, EY Entrepreneurs Access Network) and the harder economics underneath. That candour, paired with a Fortune 500 marketing pedigree, is the unusual combination she brings to a room. Key speaking topics Marketplace growth and two-sided customer acquisition Demand generation and digital marketing at scale Founder economics and venture-backed scale-up Future of work in the experience and gig economy Black women in technology and founder mental health Local startup ecosystems outside Silicon Valley Partnership, parenthood and entrepreneurship Ideal for CMOs and heads of growth at SaaS and consumer platforms reassessing demand-generation discipline. Founders, CEOs and operating partners building or backing two-sided marketplaces and scale-ups. Corporate innovation leads exploring services-vertical platform opportunities outside core tech. Diversity, leadership and ERG programmes commissioning substantive Black-women-in-tech content rather than generic representation talks. Audience outcomes A clearer view of where enterprise demand-gen discipline applies to early-stage marketplace growth, and where it does not. Specific tactics from inside Google Demo Day, YC Fellowship and 500 Startups that translate to corporate venture and intrapreneurship programmes. A frank account of what scaling and exiting a marketplace looks like when the cap table and operating economics are under pressure. A sharper read on the gig and experience economy from someone who operated a platform inside it, not just analysed it.

Why organisations work with Cyril Jamelot He has launched products that reached scale inside the world’s most demanding FMCG marketing machines: Coke Light Lemon at Coca-Cola, Nalu, and Alpro Light at Danone Alpro. The storytelling discipline he teaches is the one he used on shelf, not a theoretical model. Two TEDx talks at TEDxULB, “Offering your soul, a disruptive marketing strategy” and “From silver to gold”, show him able to hold a serious commercial argument in a 15-minute format that translates directly to a keynote stage. His book I love marketing: The soul of tomorrow’s Marketing is yours sets out a thesis that brand love is built through specific narrative practice, not adjectives, and gives senior commercial teams a shared vocabulary for what their content is actually for. He delivers in French and English to international audiences, with more than 200 conferences across 10 countries; useful for European groups running cross-market brand or sales kick-offs. Through CECYDI and Morphoblue he is still operating as a consultant and researcher, so the material in the room is current commercial practice, not retrospective. Biography highlights Former marketing executive at Coca-Cola and Danone Alpro, with product launches including Coke Light Lemon, Nalu and Alpro Light. Founder of CECYDI, a marketing and communications agency, and principal of Morphoblue, a market research agency. Author of I love marketing: The soul of tomorrow’s Marketing is yours, Les secrets du Storytelling Stratégique and Ils étaient là. Two TEDx talks delivered at TEDxULB on marketing strategy and the senior consumer market. More than 200 conferences delivered across 10 countries in French and English. Marketing and communication faculty in business schools. Biography Coke Light Lemon, Nalu and Alpro Light all reached shelf because someone inside the marketing teams at Coca-Cola and Danone Alpro could explain, in a sentence a buyer would repeat, why the product mattered. Cyril Jamelot built that habit as an FMCG marketing executive before he ever called it storytelling. That operating background is what separates his work from agency-side storytelling consultancy. The argument running through his book I love marketing: The soul of tomorrow’s Marketing is yours is direct: brands earn attention by saying something specific about themselves, in language built for the customer, repeated across every channel the business actually controls. Adjectives and brand decks do not do this work. Narrative architecture does. He now runs two firms: CECYDI, a marketing and communications agency, and Morphoblue, a market research practice. He teaches marketing and communication in business schools, has delivered two TEDx talks at TEDxULB, and has spoken at more than 200 conferences across 10 countries in French and English. Les secrets du Storytelling Stratégique sets out the ten-step method behind the keynote material, used by sales, marketing and internal communication teams. The room he is most useful in is the commercial leadership offsite where the question is no longer what the brand says but whether anyone outside the building still recognises it. He gives marketing, sales and customer-experience teams a shared way of building a story the business can stand behind and the market will repeat. Key speaking topics Strategic storytelling for brands Brand positioning and differentiation Customer experience in retail and FMCG Sales narrative and social selling Internal communications and leadership communication Marketing innovation and product launch Ideal for CMOs and senior marketing leaders running brand refresh, repositioning or product launch programmes Sales leadership and customer-experience teams at consumer brands and B2B sellers building a narrative-driven commercial approach Internal communications leaders and HRDs needing senior leaders to communicate change more memorably European commercial offsites and kick-offs requiring a bilingual (French and English) keynote Audience outcomes A working definition of strategic storytelling that maps to commercial outputs: a launch, a campaign, a sales pitch, an internal message. A clearer view of what a brand story is for, and what it is not, with examples from Coca-Cola, Danone Alpro and other FMCG operators. A vocabulary the marketing, sales and internal communication teams can share when they argue about content. Specific moves senior leaders can use to make their own messages more repeatable.

Why organisations work with Dalia Feldheim She led the brand team behind Always #LikeAGirl, a campaign that won 14 Cannes Lions and was named by Forbes as one of the most influential of the decade. She now translates that instinct for cultural change into how leaders run teams. Her book “Dare to Lead Like a Girl”, with a foreword by Sheryl Sandberg, sets out a specific playbook built on purpose, perseverance, people-first and positivity, rooted in both corporate practice and organisational psychology. She teaches the Science of Happiness and Resilience as an Adjunct Professor at Singapore Management University, bringing applied positive psychology into the room, not just a founder story. Her credentials are practitioner-plus-clinician: an INSEAD Executive Masters in Consulting and Coaching for Change, ICF coach accreditation, and training as a psychodynamic group therapist. That range lets her work with executive teams on culture change without oversimplifying. She speaks from inside the marketing craft, which makes her credible with commercial leaders who are suspicious of wellbeing content that does not understand how businesses actually grow. Biography highlights 17 years at Procter and Gamble as a C-suite global marketing executive, leading Always, Tampax and Whisper brand teams. Led the Always #LikeAGirl campaign, 14 Cannes Lions, named by Forbes as one of the most influential campaigns of the decade. Author of “Dare to Lead Like a Girl” (Rowman and Littlefield, 2022), foreword by Sheryl Sandberg. Revised paperback “Lead Like a Girl” followed in 2024. Adjunct Professor at Singapore Management University, teaching the Science of Happiness and Resilience. Executive Masters in Consulting and Coaching for Change, INSEAD. Certified teacher in the Science of Happiness via the Happiness Studies Academy with Tal Ben-Shahar. Founder of Flow Leadership Consultancy and of Uppiness, a positive-psychology game for employees. Featured in McKinsey Author Talks and on TED.com via TEDxJaffaWomen. Biography Always #LikeAGirl rewired how a generation talks about what girls can do. Dalia Feldheim led the brand team behind it at Procter and Gamble. The campaign won 14 Cannes Lions and was later listed by Forbes among the most influential campaigns of the decade. That work sits at the centre of how she thinks about leadership today. After 17 years running global marketing for P and G brands including Always, Tampax and Whisper, she retrained as an organisational psychologist at INSEAD and as a certified teacher in the Science of Happiness at the Happiness Studies Academy with Tal Ben-Shahar. Flow Leadership Consultancy grew out of that combination. Her book “Dare to Lead Like a Girl” (Rowman and Littlefield, 2022, foreword by Sheryl Sandberg) argues that the most durable response to burnout is a leadership style built on purpose, perseverance, people-first and positivity, for men and women alike. McKinsey featured her in its Author Talks series on the same thesis. She teaches the Science of Happiness and Resilience as an Adjunct Professor at Singapore Management University, and works with executive teams on building cultures that combine psychological safety with commercial ambition. Her TEDxJaffaWomen talk, also titled “Dare to Lead Like a Girl”, is published on TED.com. Key speaking topics Purpose-driven leadership and the four Ps: purpose, perseverance, people-first, positivity Psychological safety and culture change Resilience and the science of happiness at work Women in leadership and gender equality in the workplace Burnout, wellbeing and sustainable performance Purpose-led brand building Ideal for CHROs and heads of leadership development rethinking how they build leaders through sustained pressure. CMOs and brand leaders looking at purpose-led marketing from someone who has led it at scale. Executive teams running culture, DEI or wellbeing programmes that need credibility with commercial leaders. Leadership offsites where the audience wants substance from a practitioner, not motivational content. Audience outcomes A language for leading with empathy and purpose that commercial leaders can actually use with their teams. A clearer view of how psychological safety links to commercial performance, not just engagement scores. Specific positive-psychology practices leaders can apply to manage burnout in themselves and their teams. A sharper read on how purpose shows up in brand and culture, drawn from the Always #LikeAGirl playbook. A framework for rethinking gender and leadership style without reducing the conversation to representation numbers.