Dalia Feldheim
A marketing veteran, Dalia led teams to win a total of 14 Cannes advertising awards for campaigns like Always ‘Like a girl,’ ranked Forbes most influential campaign of the decade. Now an organizational psychologist, coach and adjunct professor for science of happiness, she works with leading companies promoting a new paradigm of leadership – heart-felt leadership focused on Purpose, Perseverance, People-first and Positivity. Her TEDx talk ‘Dare to Lead like a girl’ created a movement, which led to her book.
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Dalia Feldheim's 2025 biography
About Dalia Feldheim
Dalia Feldheim, the founder of Flow Leadership Consultancy, draws on her own extensive corporate leadership experience and her passion for championing others, to enable organizations promote a more authentic, happy and psychologically safe working culture.
Before founding Flow Leadership Consultancy, Dalia spent over two decades as a C-suite global marketing executive at Procter and Gamble where she led work on some of the world’s most iconic ad campaigns two of them being ‘Tampax Mother Nature’ and ’Always like a girl’ ranked Forbes most influential campaign of the decade.
Dalia holds an Executive Masters degree in Consulting and Coaching for Change from INSEAD business school (Organizational Psychology) along with a Happiness Facilitator diploma from the ‘Happiness Studies Academy’ in partnership with Miami university.
Dalia is on a mission to share her insights and learning, successes and struggles to help shape the new generation of leaders. She teaches ‘The Science of Happiness and Resilience’ as an Adjunct Professor at the Singapore Management University and works with the top tech companies to bring resilience and joy to work.
To complement her training program, she recently founded a small startup “Uppiness – Up your game at work” an online game designed to help employees solve daily challenges through the use of positive psychology interventions in a fun and engaging way building skills, teamwork and growth mindset.
She is also an ICF-accredited coach, a qualified psychodynamic group therapist and yoga and meditation trainer – including personal and group coaching and mindfulness practice in her corporate programs.
Finally, Dalia is a passionate advocate of women and feminine leadership – encouraging women (and men) to lean into their feminine leadership traits and “Dare to lead (more) like a girl”.
Her standing ovation Ted talk speaks to the power of this idea.
Her book, “Dare to Lead Like a Girl,” with a foreword by Sheryl Sandberg, is out, with proceeds dedicated to the Lead Like a Girl program for underprivileged women around the world.
Dalia Feldheim's 2025 talks & topics
Dare to Lead Like a Girl – Towards More Empathetic Leadership
If you were told that you “run like a girl” would you take it as a compliment or an insult? This was the question we asked in one of the most awarded ad campaigns (Forbes best campaigns of the decade)#AlwaysLikeAGirl, lauded for busting negative stereotypes about women.
Now, what if you were told to Lead Like a Girl? In this talk (featured in TEDxJaffa), Dalia reclaims the phrase “Like a Girl” once again, this time in the world of leadership. In this keynote, which can be expanded to workshop, Dalia shares her leadership journey and her learnings on the importance of accepting and embracing a more feminine leadership style – one of purpose, perseverance, people focus and positivity- to shift the paradigms of contemporary leadership and provoke us all, men and women, to Dare to Lead Like a Girl.
Target audience – Corporate Leaders
Outcomes for participants:
– An understanding of the importance of authenticity at the workplace
– Tangible tools for companies to enable each individual to bring their best self to work
Length – From a 30 min keynote to a full day workshop
Dare to Lead Like a Girl- Promoting Gender Equality in the Workplace
In this workshop, Dalia draws on her experience as a women’s advocate and Organizational Psychologist along with her numerous interviews with Diversity & Inclusion experts around the world, to co-create with your organization’s leaders a Women’s Equality charter and action plan to facilitate the desired change towards equality.
Target audience – Corporate leaders, Senior Leaders, D&I Leaders
Outcomes for participants:
– A clear understanding of the top 10 strategies for women’s equality in successful companies
– Team diversity goal setting and action planning via current company policy and cultural change
Length from 30 min keynote to a full day workshop
Digital Transformation - What to Change, What to Keep
The world of brand building is undergoing major disruption as digital transformation improves our ability to target the right consumer with the right message at the right time, yet, creates a new, more-fragmented approach to marketing. In this talk, Dalia focuses on what challenges keep CMOs up at night and what can they do to manage their brand in times of disruption.
Target audience – Senior leaders facing digital disruption
Outcome for participants:
– Learn from a seasoned CMO how to deal with disruption – what to keep from ‘old’ marketing approaches and what to let go of
Purpose-led Brand Building
We often hear about the importance of your brand and how the company should have a clear purpose- a reason for being beyond making money. Brand awareness and identity have been proven to drive employee engagement, customer engagement and overall business performance. But how does one go about defining the right brand purpose? One that is grounded in the brand heritage, its strength and values and is unique and memorable to be truly ownable? This keynote uses a methodology of looking at a brand’s heritage and comparing employees/customers stories about the brand and its benefits to people’s lives to help you make sense of your brand.
Target audience – Marketing Leaders and CEO’s looking to create their brand’s purpose and drive more brand engagement
Outcome for participants:
– Understand the science and importance of brand purpose
– Review the 3-step process to identify a brand purpose
– Deep dive into their own brand and teamwork their brand purpose and its link to the company purpose