Geschäftsstrategie & Wachstum speakers
Strategen, Ökonomen und Unternehmer, die Organisationen dabei helfen, Chancen zu erkennen und mit Überzeugung umzusetzen
Speakers Associates represents 320 speakers on Geschäftsstrategie & Wachstum, including Kemal Apaydin, Arnt Eriksen, Michael Lyon, Peter Fisk, Neri Karra Sillaman, Mark Ritson, Olivier Sibony, Itai Green, Tom Goodwin und Rita McGrath.
Sustained competitive advantage has stopped behaving the way strategy textbooks promised. Incumbents with strong positions are being overtaken by entrants who change the rules of the game rather than play it better. The harder question for boards is not how to defend the current business, it is how to keep creating new value when the industry definition itself keeps moving.
Sustainability investments have not delivered the commercial returns most organisations expected. AI adoption has followed the same pattern – pilots multiplied across business units, producing modest efficiencies but no strategic differentiation. The pressure on growth and commercial leaders is to turn both into genuine sources of customer value before the window for competitive advantage closes.
Performance culture is easy to declare and hard to build. Most leadership teams set standards, then quietly lower them the moment competitive pressure intensifies. The harder question is whether accountability, ownership, and decision-making clarity can survive intact when an organisation is simultaneously managing failure, resource constraints, and the expectations of a public result.
Boards are being asked to defend a China and India strategy at the same time as they are being asked to de-risk one. The decisions cluster around capital, supply chains and market access, but the underlying question is more uncomfortable: which globalisation are we still in, and which one are we leaving. Without a credible read on that, growth plans drift and risk committees over-correct.
Most large organisations recognise that their next move has to come from outside their own industry playbook. They struggle to do anything with that recognition. Internal teams default to peer benchmarks, customer research that confirms existing assumptions, and innovation pipelines that produce incremental product features rather than reframed propositions.
Boards built their strategies on assumptions that no longer hold: open markets, cheap energy, predictable supply chains, and a US-led security umbrella. Sanctions, export controls, industrial policy and armed conflict now price into quarterly numbers, not just long-term scenarios. The question is no longer whether to factor geopolitics into strategy, but how to do it without freezing decisions or chasing every headline.
Most early-stage ventures fail not for lack of product but for lack of access: to networks, to capital, to the unwritten knowledge that decides who gets a meeting. The same gap shows up inside large organisations, where good ideas die because the originator does not know how to build the relationships that move them. Treating that gap as a soft skill keeps it permanent.
Boards are being asked to take positions on China exposure, sanctions risk, supply chain reconfiguration, and foreign investment review without a coherent operating view of any of them. The cost of getting this wrong is no longer reputational; it is structural, and it shows up in capital decisions that cannot be easily reversed. Most leadership teams lack a single voice who has worked inside trade negotiation, multilateral finance, and corporate boardrooms in the same career.
Most organisations talk about scale, urgency and creative ambition. Few have to deliver all three on a fixed date with the world watching. The hard question is how leaders assemble the right people, money and partners fast enough to make a once-only event actually happen.
Marketing budgets are under sharper scrutiny than at any point in a decade, and the old assumptions about how brands earn attention have stopped holding. AI has reset what creative, media and customer experience teams are expected to produce, and most organisations are still reasoning about it as a tool rather than a structural change to how brands compete. The commercial question is which parts of the marketing operation get rebuilt around AI, and which parts get protected because they still depend on human judgement.
Boards know they need to convert AI and automation pilots into operating advantage, but the path between policy ambition, capital allocation and a working factory or service line keeps stalling. Megatrends are easy to name. Translating them into a sequenced bet that survives a budget cycle is not. Leaders need a frame of reference built from inside the policy and standards machinery, not above it.
Most large companies still run innovation as a closed loop: internal R&D, internal pipeline, internal launch. The assumption that the best ideas must come from inside is expensive, slow, and increasingly wrong. The harder question is how to bring external ideas in, send internal ideas out, and build a business model that actually captures value from either.