Storytelling e Comunicazione Aziendale
Relatori che usano la narrazione per comunicare idee complesse con chiarezza, emozione e impatto commerciale duraturo
Speakers Associates represents 446 speakers on Storytelling e Comunicazione Aziendale, including Arnt Eriksen, Mark Stevenson, Purna Virji, Lucy Bullivant, Jennifer Willey, Shela Gobertina von Trapp, Neelu Kaur, James Haskell, Shil Shanghavi, e Professor Maja.
Senior women still get talked over in their own meetings. The fix is not assertiveness training repackaged. It is a working knowledge of how voice, body and language operate inside power structures designed for someone else, and the discipline to use that knowledge under pressure.
High performers in most organisations are taught to mask setbacks. The cost shows up later as disengagement, brittle teams, and leaders who cannot model recovery for the people they manage. Building cultures where mistakes can be named, learned from, and moved past is now a measurable people problem, not a soft one.
Inclusion programmes have lost momentum inside many large organisations. The language is contested, the metrics are awkward, and the people meant to benefit often describe the experience as performative. The harder question for leaders is how to build cultures where new voices actually shape the work, not simply appear in the room.
Reaching African consumers, investors and policymakers is not a single-market problem. It is 54 media environments, dozens of languages, and a network of local newsrooms that no Western PR playbook was built for. Most organisations arrive with a campaign designed for London or New York and discover it does not land, does not scale, and does not earn trust.
Leadership audiences now operate inside a political and media environment that moves faster than their comms functions can track. The tension is not information scarcity, it is signal: what a story actually means for a business, which sources to trust, and when a developing situation shifts from noise into a board-level decision. Organisations need a reader of events who can cut through the churn in real time.
A live event has one chance to land. The wrong host turns a serious agenda into filler, mistimes a sponsor moment, or fumbles a sensitive question from the floor. Most organisations underestimate how much of the room’s energy, and how much of the speaker bureau’s careful programming, depends on the person holding the microphone between sessions.
Most main-stage events are won or lost in the first ten minutes of hosting. The audience decides whether the day will feel sharp or laboured before any keynote begins. Buyers need a host who can hold the room, handle live changes without visible strain, and translate technical material for a mixed audience without flattening it.
Ceremonies and celebrations are supposed to make people feel seen. But most do the opposite. Employees can tell within minutes whether an occasion is being run for them or at them. The host is almost always the deciding factor.
Organisations mandate collaboration but reward individual performance. The rituals of teamwork accumulate – meetings, dotted lines, away-days – while the architecture for genuine collective effort is never built. When AI absorbs the procedural work that once defined authority, leaders whose influence rests on expertise and control find themselves exposed.
Most workplace dysfunction is not a strategy problem. It is people misreading each other, then attributing motive to behaviour that has none. Teams burn weeks on conflict that traces back to predictable patterns in how the brain interprets ambiguity, status, and difference. Leaders need a way to defuse this without another empathy poster.
AI now drafts the email, summarises the meeting and proposes the decision before anyone has finished thinking. The danger for most organisations has flipped. Speed used to be the constraint. The new risk is moving fast on autopilot, quietly handing judgment to tools built only to assist it. What senior leaders want is for their people to keep thinking and deciding well as the tools accelerate.
Most organisations manage their brand as a communications output rather than a commercial asset – which means brand decisions get delegated to agencies while strategic questions about trust, market positioning, and identity remain unresolved at the leadership level. When a merger, market shift, or reputational event forces a rebrand, few executive teams have the analytical tools to distinguish what is worth keeping, what needs to change, and what the exercise will actually cost in customer equity. The result is expensive, slow, and often wrong.