Storytelling e Comunicazione Aziendale
Relatori che usano la narrazione per comunicare idee complesse con chiarezza, emozione e impatto commerciale duraturo
Speakers Associates represents 446 speakers on Storytelling e Comunicazione Aziendale, including Arnt Eriksen, Mark Stevenson, Purna Virji, Lucy Bullivant, Jennifer Willey, Shela Gobertina von Trapp, Neelu Kaur, James Haskell, Shil Shanghavi, e Professor Maja.
Most organisations overestimate risk in markets they do not understand and underestimate opportunity in ones they have already written off. The problem is not missing data – experienced leaders tend to hold shared, systematically incorrect assumptions about how the world has developed. When those assumptions go unexamined in strategy sessions, they shape investment, market entry, and risk decisions in ways that better analysis alone cannot fix.
Senior careers rarely end on the schedule a leader would have chosen. The harder problem is what the next twenty years look like once the role that defined a person is gone. Audiences want to hear from someone who has done that translation in public, kept performing at a high level, and can speak to it without sentiment.
Senior teams default to control when conditions tighten. Risk goes up, listening goes down, and the room loses the very behaviours that make adaptation possible: curiosity, candour, the willingness to try something and adjust. The harder question is how to keep a leadership group genuinely open under pressure, without losing seriousness or rigour.
Boards are taking strategic decisions against a financial backdrop most leadership teams no longer feel fluent in. Interest rates, pensions liabilities, corporate governance and market sentiment have all moved from the finance function to the top of the agenda. Senior teams want a reading of the City, the economy and the press coverage around them that connects to the decisions they are actually making.
B2B marketing leaders are producing more content and running more campaigns than ever. Most brands still come out of it diffuse and interchangeable, with dashboards that flatter activity rather than category position. The unsolved question is whether any of the spend is actually building something that compounds.
Senior business audiences expect their conference chairs to do real work. Not introductions and applause prompts, but the kind of sharp, on-the-record exchange that gets a chief executive past the prepared lines. Few people who can credibly lead that conversation also cover the same companies, on the same week, as their day job.
Most senior leadership convenings rise or fall on the chair. When the moderator cannot challenge a former head of state or unstick a CEO mid-answer, the conversation defaults to prepared remarks. The audience leaves with very little they could not have read in a press release.
Senior pipelines stall in the same place. The leaders who reach the threshold of the executive layer are often the ones whose background, identity or communication style does not match the template the organisation has rewarded for decades. The result is a visible diversity problem the company cannot solve with another sponsorship programme, and a quiet attrition of the people it most needs to keep.
Biodiversity loss and climate risk are now line items in ESG reporting, supply chain review and long-range strategy. Most leadership teams still hear them as abstractions rather than as material shocks that have already happened to species, ecosystems and economies. The gap between a board that can discuss biodiversity in policy language and one that understands what collapse actually looks like in the field is becoming commercially significant.
Audiences in conference rooms have never been harder to hold. Attention drifts within minutes, energy collapses between sessions, and the human connection that used to happen naturally in a room now has to be engineered. Whether the brief is a sales kick-off, an awards night or a leadership offsite, the speaker or host who can recover a room is doing strategic work, not entertainment.
Leadership teams talk about high performance more than they practise it. The behaviours that separate a coordinated team from a competent one are often invisible inside the organisation itself, drowned out by hierarchy and process. Senior groups need a way to see those behaviours from outside their own dynamics and translate what they see into how they work on Monday morning.
Most organisations want loyal customers, committed employees, and credible sustainability stories, and discover that none of these can be bought. They have to be built, and built the same way: a small group of people who care, then the systems to widen it without hollowing it out. The gap between wanting a community and knowing how to grow one is where purpose-led strategies stall.