Business Model Innovation

Why organisations work with Yan Lefort He has done the work commercial teams are usually only theorising about: replacing a category that funded an entire industry, in his case tobacco in Formula 1, with sponsors that pass modern scrutiny. As Commercial & Marketing Director of Sauber Motorsport from 2018 to 2022, he sat on the management board and was directly responsible for landing the long-term Alfa Romeo partnership and the Orlen title sponsorship that anchored the team’s finances. He has run the partner side and the rights-holder side of the same deal. At IWC Schaffhausen he built the Mercedes-AMG Petronas F1 partnership during the Hamilton era; at Sauber he sold the property. Few speakers can credibly describe both seats. His operating context is one of the most commercially exposed environments in business, where every quarter the product performs in public and sponsors decide whether to renew. That discipline transfers to any organisation whose revenue depends on relationship renewals under pressure. Biography highlights Commercial & Marketing Director, Sauber Motorsport AG, 2018 to 2022, and member of the Alfa Romeo Racing F1 management board Global Head of Partnerships, PR and CSR at IWC Schaffhausen, leading the IWC partnership with the Mercedes-AMG Petronas F1 team Global PR Manager for the Lucky Strike F1 programme with BAR Honda Six years at Rothmans managing the sponsorship of the Williams F1 team Ran an independent commercial and sponsorship consultancy serving OEM automotive clients including Toyota’s F1 team, sponsors, rights holders and F1 drivers Speaker, International Sports Convention, Geneva Biography When tobacco sponsorship was banned from Formula 1 in 2005, the sport lost the category that had paid most of its bills for thirty years. Teams, rights holders and agencies had to rebuild their commercial books from scratch. Yan Lefort had spent the previous decade inside that commercial machine, six years at Rothmans on the Williams F1 sponsorship and seven as Global PR Manager of the Lucky Strike F1 programme with BAR Honda. He set up his own consultancy and spent the next five years rewiring sponsorship strategies for OEM clients including Toyota’s F1 team, plus a range of sponsors, rights holders and drivers. In 2011 he joined IWC Schaffhausen as Global Head of Partnerships, PR and CSR, where he ran the luxury watchmaker’s partnership with the Mercedes-AMG Petronas F1 team through the period of Lewis Hamilton’s dominance. That gave him the brand-side view of the most demanding partner relationship in motorsport. At the start of 2018 he moved to Sauber Motorsport as Commercial & Marketing Director and joined the team’s management board. The team had no title sponsor and a weak commercial position. By the time he left in 2022 he had landed the long-term Alfa Romeo partnership that rebranded the team and the title sponsorship from the Polish energy company Orlen. During those years he worked closely with World Champion Kimi Raikkonen and ten-time Grand Prix winner Valtteri Bottas. That sequence, rights-holder to sponsor to rights-holder, agency to brand to team, gives him a practical reading of how partnership revenue is actually built and defended. He speaks to that work directly, drawing on named deals and named counterparts rather than abstractions about engagement or storytelling. Key speaking topics Sponsorship and partnership strategy Commercial leadership in Formula 1 Sports marketing and brand activation Rebuilding revenue after category disruption Luxury brand partnerships in regulated environments High-performance team commercial operations Ideal for CCOs, CMOs and heads of partnerships at sponsors and rights holders Boards of sports properties, federations and motorsport teams Brand and partnership leaders inside luxury, automotive and energy companies Commercial leadership teams whose revenue model relies on long-cycle partner renewals Audience outcomes A working view of how a modern F1 team builds and defends its sponsorship book A specific account of how a banned-category sport rebuilt its commercial model, with lessons for any industry facing regulatory or reputational disruption to its revenue base The brand-side and rights-holder-side perspectives on the same partnership, drawn from IWC’s relationship with Mercedes-AMG F1 and Sauber’s relationship with Alfa Romeo and Orlen A clearer test for whether a partnership is commercial substance or marketing decoration

Why organisations work with John Ridding He ran the playbook the rest of the news industry copied. The FT moved to a paywall in 2002, a metered model in 2007, and trial-led subscriptions in 2015, reaching one million subscribers in 2019 and 2.9 million paying users by 2023. He brings the inside view of a cross-border acquisition that worked. The 2015 sale of the FT from Pearson to Nikkei is one of the cleanest examples of a Japanese parent acquiring a Western media asset without breaking it. He has signed the first UK national publisher licensing deal with OpenAI, which gives him a current operator perspective on how content businesses negotiate with foundation model companies, not a commentator’s view. He spent 35 years inside one institution and ran it for almost 20. That tenure is unusual at his level and gives him a coherent argument about long-horizon transformation rather than a sequence of quarterly bets. Biography highlights Chief Executive Officer of the FT Group, May 2006 to June 2025. Special Executive Director of Nikkei, parent company of the Financial Times since 2015. Honorary Chairman of the Financial Times following his transition from CEO. Previously Publisher of FT Asia and Chairman of Pearson Asia, 2003 to 2006. Foreign correspondent for the FT in Seoul, Paris and Hong Kong, with reporting from China, Japan, India and Indonesia. First-class honours degree in Philosophy, Politics and Economics, Oxford University. Biography The reader-revenue model now treated as orthodoxy across global news media did not exist as a serious commercial strategy when the Financial Times began charging for online journalism in 2002. The decision was contested inside the building and dismissed outside it. Two decades later, it is the model the New York Times, the Washington Post and most of the European broadsheets have adopted in some form. John Ridding ran that experiment to scale. As CEO of the FT Group from 2006 to 2025, he took the paper from print-led economics to a paying audience of 2.9 million and revenues of GBP 500m, with more than two-thirds of revenue from digital subscriptions. The headline numbers matter, but the operating choices behind them are what executives in other sectors find useful: how to price confidently when the market expects free, how to redesign the product around habit rather than transactions, how to build a direct data relationship with a reader. He also managed two structural events most CEOs never face. The 2015 sale of the FT from Pearson to Nikkei moved a British editorial institution into Japanese ownership without disturbing the journalism. In April 2024 the FT became the first UK national publisher to license its content to OpenAI, an early test of how content owners negotiate with foundation model companies on terms rather than waiting to be scraped. Before running the business he reported from it. Postings in Seoul, Paris and Hong Kong covered the Asian financial crisis, the rise of China as a commercial power, and the early years of the Eurozone. That reporter background is the throughline. He talks about the digital subscription business the way a foreign correspondent talks about a country, in specifics, not abstractions. Key speaking topics Subscription and reader-revenue business models Digital transformation of legacy businesses AI and the future of content, media and intellectual property Cross-border M&A and post-acquisition integration Global business through the lens of news and capital flows Leadership of long-horizon transformation The economics of trust in a fragmented information market Ideal for CEOs and CFOs of subscription, media, publishing and content businesses Boards of legacy companies designing direct customer-revenue strategies Chief Strategy and Chief Commercial Officers wrestling with pricing in commoditising markets Senior teams negotiating content, IP or data licensing terms with AI platforms Audience outcomes A clear account of how a legacy business shifted from advertising to direct customer revenue, with the sequencing decisions that made it work A framework for thinking about pricing, product and data as one operating system rather than three departments An informed read on what content owners are actually negotiating with foundation model companies, beyond the headlines A view on cross-border integration that treats culture and editorial autonomy as commercial assets, not soft factors

Why organisations work with Jochen Wirtz He wrote the textbook the global services marketing field teaches from. Services Marketing: People, Technology, Strategy, co-authored with Christopher Lovelock, has sold over a million copies and shaped how MBAs are taught the discipline in more than 26 countries. He has paired that academic authority with two operator-facing AI books, Intelligent Automation and Agentic Artificial Intelligence, written with Pascal Bornet. Few service strategy voices can speak as fluently to both a CMO and a Chief Automation Officer. His Christopher Lovelock Career Contributions Award from the American Marketing Association and the Gronroos Service Research Award are the two most senior honours in the global services research community. Boards get a recognised authority, not a generalist. He has been Clarivate Highly Cited Researcher in economics and business in 2022, 2023, and 2024, which means his frameworks are the ones other researchers and practitioners are actively building on. He spent fifteen years running the UCLA-NUS Executive MBA Programme as founding director, so the audiences he addresses most naturally are senior leaders, not students. Biography highlights Vice Dean of MBA Programmes and Professor of Marketing, NUS Business School, National University of Singapore. Co-author of Services Marketing: People, Technology, Strategy (9th edition) with the late Christopher Lovelock, adapted for over 26 countries. Co-author of Intelligent Automation (2021) and Agentic Artificial Intelligence (2025) with Pascal Bornet, with contributors including Thomas H. Davenport. Christopher Lovelock Career Contributions Award (AMA, 2019) and Christian Gronroos Service Research Award (2024). Clarivate Highly Cited Researcher in economics and business, 2022, 2023, and 2024; over 200 academic articles and six features in Harvard Business Review. Academic Scholar at Cornell Institute for Healthy Futures; International Fellow at Karlstad University Service Research Center; Global Faculty at Arizona State University Center for Services Leadership. Biography Service businesses are where AI is hitting the operating model first. Customer interactions, advisory work, claims handling, hospitality, healthcare reception, professional services delivery: all of it is being rewired around intelligent agents, and very few people on the academic side have stayed close to that shift in practical terms. Jochen Wirtz has. He is Vice Dean of MBA Programmes and Professor of Marketing at NUS Business School, and the co-author, with the late Christopher Lovelock, of Services Marketing: People, Technology, Strategy. The textbook is now in its ninth edition, has sold over a million copies, and has been adapted for more than 26 countries. It is the spine of the discipline globally. What makes him useful in a leadership room rather than a classroom is the second body of work. With Pascal Bornet he wrote Intelligent Automation in 2021 and Agentic Artificial Intelligence in 2025, with contributions from Thomas H. Davenport and others. Both are written for operators making real choices about where to put AI inside their service architecture and where not to. The credentials line up behind that: the Christopher Lovelock Career Contributions Award from the American Marketing Association, the Christian Gronroos Service Research Award, three consecutive years as a Clarivate Highly Cited Researcher in economics and business, and fifteen years as founding director of the UCLA-NUS Executive MBA Programme. Boards get an academic with the authority to set the agenda and the operator literacy to follow it through. Key speaking topics Services marketing and service management AI agents and intelligent automation in service organisations Service strategy and organisational redesign Customer experience in AI-enabled service Platform business models Corporate digital responsibility and governance Cost-effective service excellence Ideal for CEOs, COOs, and CMOs of service-led businesses redesigning operations around AI agents. Chief Digital, Transformation, and Automation Officers building the AI-and-services roadmap. Boards and executive committees in financial services, professional services, hospitality, healthcare, and telecoms working through service productivity and customer impact at the same time. Audience outcomes A clearer view of where AI agents create durable advantage in a service business and where they create new risk. A working vocabulary for the service strategy choices behind automation programmes, drawn from the field’s leading textbook. Frameworks from Intelligent Automation and Agentic Artificial Intelligence that translate AI investment into service design decisions. A sharper sense of corporate digital responsibility as service interactions become increasingly machine-mediated. Confidence that the operating model conversation and the customer experience conversation are the same conversation.

Why organisations work with Huy Nguyen Trieu Two decades inside tier-one banks (Citi, Royal Bank of Scotland, Société Générale) paired with co-founding CFTE, a capability platform that has reached more than 200,000 professionals across 130 countries, gives him a view neither pure bankers nor pure technologists can offer. His work names the specific mechanisms by which AI is reshaping institutions, drawing on frameworks developed at CFTE including the AI Capability Engine, the Performance Hexagon, the CDE Innovation Prism and the SHIME skills model. Boards and policymakers use him to pressure-test AI strategy against what is actually deployable, including a strategy briefing for the senior leadership of a top-five global financial institution and a full-day executive programme for a major central bank with over 100 senior leaders. Author of “The AI-fication of Jobs” (2024) and co-author of “The Fintech Job Report” (2022), both of which set out workforce impact in numbers executives can use for planning. Council Member of the ADI Foundation, Industry Fellow at Imperial College Business School, and former member of the World Economic Forum’s Fintech Advisory Board, so his work holds up in front of regulators and sovereign actors as well as operators. Biography highlights Co-founder, Centre for Finance, Technology and Entrepreneurship (CFTE), reaching more than 200,000 professionals across 130 countries. Council Member, ADI Foundation, contributing to sovereign blockchain infrastructure including national stablecoins and digital public infrastructure. Former Managing Director at Citi, with earlier roles at Royal Bank of Scotland and Société Générale; founding partner of Supercharger, one of Asia’s largest fintech accelerators; former CEO of Ukibi, a venture-backed US technology start-up. Graduate of MIT and École Polytechnique; first Fintech Resident at Oxford Saïd Business School; Industry Fellow at Imperial College Business School; former member of the World Economic Forum’s Fintech Advisory Board. Author of “The AI-fication of Jobs” (2024); co-author of “The Fintech Job Report: Technology is eating Finance” (2022). Commentary on AI in financial services featured in international business media including the Financial Times, Bloomberg and CNBC. Biography Most banks have been running digital transformation programmes for a decade. The harder question now reaches further than banking. Governments, central banks and financial institutions all face the same problem: translating AI from pilots into operating capability that holds up under regulation and talent constraints. That is the terrain Huy Nguyen Trieu has worked on from both sides. He spent years at Citi, finishing as a Managing Director, with earlier roles at Royal Bank of Scotland and Société Générale. Before banking he was CEO of Ukibi, a venture-backed US technology start-up, and was later a founding partner of Supercharger, one of Asia’s largest fintech accelerators. The mix means he reads an institution’s P&L the way an operator does and reads a technology bet the way an investor does. He co-founded CFTE, the Centre for Finance, Technology and Entrepreneurship. It now reaches more than 200,000 professionals across 130 countries and works with governments, central banks and financial institutions on AI capability at scale. CFTE’s frameworks, including the AI Capability Engine, the Performance Hexagon, the CDE Innovation Prism and the SHIME skills model, are the spine of that work. He was the first Fintech Resident at Oxford Saïd Business School and is an Industry Fellow at Imperial College Business School. He also serves as a Council Member of the ADI Foundation, contributing to sovereign blockchain infrastructure for emerging markets. Recent engagements illustrate the scope. He delivered a keynote on the third wave of AI in the presence of H.E. the President of the Republic of Cyprus. Other engagements include a strategy briefing for a top-five global financial institution and a full-day executive programme for a major central bank with more than 100 senior leaders. His book “The AI-fication of Jobs” (2024) explains why AI breaks the historical assumption that new technology creates more jobs than it destroys. Key speaking topics Fintech and the future of financial services AI in banking and capital markets Digital business models in regulated industries Platform economics and hyperscalable finance Future of work in financial services Digital assets and tokenisation Venture capital and fintech investment trends Ideal for Governments and central banks building AI capability across regulated sectors Bank and insurer boards setting AI and fintech strategy CEOs, COOs and CIOs of financial institutions running transformation agendas Heads of innovation, strategy and HR grappling with workforce impact of AI Audience outcomes A clearer read on which fintech and AI shifts are structural and which are overstated. Specific examples of business-model change from inside banks, fintechs and big tech, not generic case studies. A workforce view: which roles in finance shrink, which expand, and what skills leaders should build now. A sharper frame for board-level conversations on AI risk, digital assets and platform strategy.

Why organisations work with Andrew Lloyd Gordon He brings a working academic’s grasp of behavioural science into the room where pricing, positioning and campaign calls actually get made, rather than leaving it at theory. His Google Digital Academy and “We Are Squared” training work gives him a current, practitioner-grade read on how digital marketing is actually taught and executed inside the platforms buyers depend on. His Warwick teaching post on the business MSc at WMG means his material is tested on senior post-graduate students, not only conference audiences, which sharpens the frameworks before they reach a client room. He has delivered to commercial, public-sector and charitable buyers at the same level of specificity – Cabinet Office, Vodafone, Lloyds, Dyson, the NHS, University of Cambridge – so the behavioural-science argument holds up outside the usual marketing-conference audience. Biography highlights Assistant Professor, WMG, University of Warwick, teaching on the post-graduate business MSc. MSc Business Psychology (Distinction), Coventry University; BA (Hons) Psychology, University of Liverpool; Organisation Studies, Warwick Business School. Trainer on Google’s “We Are Squared” digital marketing programme and member of Google’s Digital Academy training team. Client work with the UK Cabinet Office, Vodafone, Lloyds, Dyson, Hitachi, Hearst Magazines, the NHS, Universal Music, Kings College London, UCAS and the University of Cambridge. Signature keynote topics include customer psychology, the psychology of pricing, marketing-led growth and innovation adoption. Speaks internationally across the UK, USA, Middle East, Europe and the West Indies, to audiences ranging from 30 to 3,000. Biography Buying decisions are not made on the spreadsheet side of the brain. Price sensitivity, brand preference, the decision to try something new, the decision to stay with a supplier – these sit in territory that behavioural science has spent four decades mapping. Most commercial functions have not caught up. That gap is the working material of Andrew Lloyd Gordon’s career. He is a business psychologist with an MSc from Coventry, undergraduate psychology from Liverpool and organisation studies from Warwick Business School, and he holds an Assistant Professor post at WMG, University of Warwick, teaching on the post-graduate business MSc. The academic grounding is real; the output is commercial. His practitioner credentials sit next to the academic ones. He is a trainer on Google’s “We Are Squared” digital marketing programme and a member of Google’s Digital Academy training team, which keeps his material close to how digital acquisition is actually executed inside the platforms most organisations rely on. Client work spans the UK Cabinet Office, Vodafone, Lloyds, Dyson, Hitachi, Hearst, the NHS, Universal Music, Kings College London, UCAS and the University of Cambridge. The argument he makes to senior commercial audiences is narrow and useful. Pricing, persuasion, innovation adoption and customer retention are psychological problems before they are channel problems, and teams built around funnels and attribution models routinely miss this. His keynotes walk leaders through the specific behavioural mechanisms – how price is perceived, how influence actually works, why new products stall on launch – and translate them into decisions marketing and product teams can take the next morning. Key speaking topics Customer psychology and the science of influence Behavioural pricing Marketing-led business growth Innovation adoption inside organisations Digital marketing strategy Applied behavioural science for commercial teams Ideal for CMOs, marketing directors and commercial leaders rebuilding how their teams think about customer decision-making. Pricing, revenue and product leaders who need a behavioural-science lens on pricing architecture and positioning. Innovation and transformation leads launching new propositions into sceptical internal and external audiences. Senior leadership teams in regulated or public-sector contexts where persuasion and adoption matter as much as the policy itself. Audience outcomes A working vocabulary for the behavioural mechanisms that drive customer choice, with named principles rather than anecdotes. Specific questions to take back to pricing, marketing and product teams about where psychology is being ignored in current practice. A sharper read on why well-resourced campaigns and launches underperform, and what to change first. Practical examples drawn from Google training and FTSE-scale client work, not laboratory studies alone.

Why organisations work with Tim Cortinovis He treats AI in sales as an operating model question, not a tooling question. The conversation shifts from “which platform” to “what does revenue generation look like when the work itself is automated” His “single-handed unicorn” thesis names a specific argument that lands with founders, scale-up CEOs and corporate innovators: the unit economics of building large companies with very small teams have changed, and the strategic implication is concrete He is one of a small number of speakers genuinely fluent in agentic AI for revenue, recognised by Thinkers360 in both the AI and Sales categories, not one or the other He delivers in English, German and Spanish, which makes him commercially useful across European corporate audiences without translation overhead The frame is business-first and pragmatic. Forbes called him a tech visionary, but the room gets actionable economics, not a tour of model capabilities Biography highlights Top 10 Thought Leader in Agentic AI and Top 10 Thought Leader in Sales, Thinkers360 Author of several books on AI in sales and revenue, including Agentic Revenue Systems and The Single-Handed Unicorn Named clients include Siemens, E.ON, ING, MSC Cruises, Edelman and YPO Master of Arts in Spanish and German Linguistics, University of Hamburg Member, Global Speakers Federation and German Speakers Association Keynote languages: English, German, Spanish Biography Most “AI in sales” content is still tooling content. It explains what platforms exist, how a model can draft an email, where automation removes a click. The harder argument, the one buyers are starting to ask for, is what the commercial organisation looks like when an autonomous agent owns the workflow end to end. Tim Cortinovis works in that argument. His ‘single-handed unicorn’ thesis names something specific: the unit economics of building a large business have changed, because agentic systems now do work that once required headcount. For corporate leaders, the implication is a redesign of how revenue and customer operations are staffed. His most recent book, Agentic Revenue Systems, carries that argument into the enterprise. It frames a three-layer model for revenue teams: human judgment, agentic execution, and governance. Thinkers360 places him in the top ten globally for both Agentic AI and Sales. The credentials sit on top of fifteen years of operating experience in international B2B sales and marketing, primarily in IT and automation. That history shows in the room. Named clients include Siemens, E.ON, ING, MSC Cruises and Edelman, and the work is delivered across English, German and Spanish for European audiences who want practical economics rather than a tour of model capabilities. In Forbes, Michael Ashley described him as a ‘tech visionary’. The more useful description is that he gives a sales leadership team a defensible answer to what AI is actually for in their organisation. Key speaking topics The Agentic Revenue Architecture Agentic AI in sales and revenue operations The single-handed unicorn thesis Sales and marketing automation AI-driven business model redesign Future of work in commercial functions Digital transformation in B2B sales Ideal for Chief Revenue Officers and Chief Commercial Officers running AI transformation in sales Founders and scale-up CEOs rethinking headcount under agentic AI Boards and ExCos asking what AI actually changes about commercial operating models Sales leadership offsites and B2B revenue conferences across Europe and the Americas Audience outcomes A clear position on what agentic AI changes about the structure of a revenue organisation, not just its tools A working vocabulary for the single-handed unicorn argument and where it does and does not apply Specific examples of AI-driven commercial models from companies already operating this way A sharper view of where their own sales function is automatable now versus 18 months out

Why organisations work with Arthur Kay He has done the work he speaks about. Bio-bean turned London’s waste coffee grounds into biofuel that powered London buses through a Shell and Argent Energy partnership. Skyroom is building key-worker homes in the airspace above existing London buildings, backed by a £100m fund he raised. He sits where urban climate policy is set. Board roles at Transport for London and the Royal Academy of Engineering, plus chairing the Academy’s Sustainability and Climate Roundtable, give him an inside view of how UK infrastructure and engineering capital is being directed. His book Roadkill, co-authored with Professor Dame Henrietta Moore and published by Wiley in 2025, was named a Financial Times Best Environment, Science and Technology Book of the year. It gives boards a defensible reference point on car dependency, urban land use and the real cost of mobility decisions. He translates between three audiences that most speakers can only address one of: investors evaluating climate-linked capital allocation, public-sector clients commissioning infrastructure, and operators running businesses that depend on both. Biography highlights The founder of Bio-bean, the clean technology company that recycled waste coffee grounds into biofuels and biomass pellets, acquired the company in 2023. Founder and CEO of Skyroom and founder of the £100m Key Worker Homes Fund, building affordable homes for key workers in the airspace above existing London buildings. Honorary Associate Professor at UCL Institute for Global Prosperity; architecture degree from UCL Bartlett School of Architecture and entrepreneurship study at Stanford Graduate School of Business. Co-author with Professor Dame Henrietta Moore of Roadkill: Unveiling the True Cost of Our Toxic Relationship with Cars (Wiley, 2025), named a Financial Times Best Environment, Science and Technology Book of 2025. Board Member of Transport for London, the Royal Academy of Engineering, the Museum of the Home and Fast Forward 2030; Chair of the Royal Academy of Engineering Sustainability and Climate Roundtable. Recognised as a UN Sustainable Development Goals Pioneer, The Guardian Sustainable Business Leader of the Year, MIT Technology Review Innovators Under 35 and Forbes 30 Under 30. Biography London’s buses spent part of 2017 running on a fuel made from used coffee grounds. The company behind it, Bio-bean, industrialised what had been a student thesis at UCL: every spent coffee puck in the city contains usable energy, and a clean technology business could collect, process and sell it back to fleets through partners like Shell and Argent Energy. Arthur Kay founded that company. It was later acquired in 2023. The follow-on venture, Skyroom, takes the same posture toward another stuck problem. Cities cannot build enough homes for the key workers who run them, and ground-level land is exhausted. Skyroom builds in the airspace above existing buildings and finances the work through a £100m fund Kay raised. Both ventures share an instinct: treat the unused output of a city as inventory, then engineer a route to market. That track record sits alongside formal positions inside the institutions that direct UK urban policy. Kay is a Board Member of Transport for London, the Royal Academy of Engineering, the Museum of the Home and Fast Forward 2030, and chairs the Academy’s Sustainability and Climate Roundtable. He is an Honorary Associate Professor at UCL Institute for Global Prosperity, with a degree in architecture from UCL Bartlett and an entrepreneurship study at Stanford. His 2025 book with Professor Dame Henrietta Moore, Roadkill, published by Wiley and named a Financial Times Best Environment, Science and Technology Book of the year, makes the operating argument plain. Car dependency is not a cultural quirk; it is a recurring transfer of money, land and health out of cities, paid in instalments by the people who live in them. The book is the clearest expression of how Kay thinks about climate: as a question of where capital, infrastructure and policy actually land, not where they are stated to be heading. Key speaking topics Sustainable cities and the built environment The economics of car dependency and urban mobility Climate-aligned capital allocation and infrastructure The circular economy in practice Housing, key workers and affordability in major cities Founding and scaling clean technology ventures The transition from net zero commitment to operating delivery Ideal for Boards and executive committees setting climate, ESG and infrastructure strategy CFOs, Chief Sustainability Officers and Heads of Real Estate are evaluating capital allocation against decarbonisation goals Property, mobility, energy and city-government audiences responsible for built-environment decisions Investors and corporate venture teams assessing climate-tech founders and ventures Audience outcomes A clearer view of where the gap between net zero commitment and capital plan is widest, and which decisions close it A working vocabulary for evaluating sustainability claims by what is built and financed, not what is announced Concrete examples from Bio-bean, Skyroom and the Roadkill thesis that translate climate ambition into operating reality A practical sense of which sustainability ventures and partnerships are worth backing, told by someone who has been on both sides of the table

Why organisations work with Roland Mouret He has lived the entire commercial cycle of a creative brand, from the global hit of the Galaxy dress to losing the rights to his own name in 2005, buying them back in 2010, and the brand entering administration in 2021. He talks about that as a practitioner, not a case study. He is one of very few designers who can describe what happens when capital structure and creative authorship come into conflict, and what a founder retains when the legal name is no longer theirs. He is the published author of “Roland Mouret: Provoke, Attract, Seduce” (Rizzoli), a monograph documenting twenty years of work, which gives audiences a clear point of entry into how his thinking on craft and identity holds up across decades. He acted as mentor to Victoria Beckham on the launch of her fashion line, a relationship he discusses publicly and which gives commercial audiences a credible view of how creative authority gets transferred between brands. He is an active voice on sustainability in luxury fashion, including the #SwitchToBlue circular hanger campaign with Arch & Hook and the British Fashion Council, and brings a designer’s view of where the industry’s environmental claims actually break down. Biography highlights British Designer of the Year, Elle Style Awards, 2002. Designer of the Galaxy dress, the defining red-carpet silhouette of the mid-2000s, worn by Cameron Diaz, Scarlett Johansson, Victoria Beckham, the Duchess of Cambridge, and Meghan Markle. Author of “Roland Mouret: Provoke, Attract, Seduce”, published by Rizzoli with Alexander Fury. Founder of the eponymous Roland Mouret label, sold internationally and acquired by Han Chong’s SP Collection (parent of self-portrait) in 2022. Launched the #SwitchToBlue circular hanger initiative with Arch & Hook, supported by the British Fashion Council. Mentor to Victoria Beckham at the launch of her fashion line in 2008, featured in her 2024 Netflix documentary. Biography The Galaxy dress arrived in spring 2006 and became the defining red-carpet silhouette of the decade. Vogue ran the line that for weeks you could not open a magazine without seeing it on a Hollywood A-lister. Less than two months later, its designer had walked away from the company, and lost the legal right to use his own name. That fracture is the centre of Roland Mouret’s story. He is the self-taught French designer, raised above a butcher’s shop in Lourdes, who launched his first London collection in 1998 and won British Designer of the Year at the Elle Style Awards in 2002. He is also the founder who spent five years getting his name back, finally buying the trademark in 2010 with backing from Simon Fuller’s 19 Entertainment. The work since has been a study in what a designer rebuilds when the brand has to be reassembled around the same hands. He published “Roland Mouret: Provoke, Attract, Seduce” with Rizzoli, mentored Victoria Beckham on the launch of her own line in 2008, and pushed the industry on circular packaging through the #SwitchToBlue hanger campaign with Arch & Hook and the British Fashion Council. The brand entered administration in November 2021 and was acquired by Han Chong’s SP Collection the following year. For audiences, the value is the directness of the account. He speaks about creative authorship, capital, and the moments where the two stop agreeing, from inside the experience of a designer whose name has been on the door, off the door, and back on it. Key speaking topics Creative entrepreneurship in luxury fashion Brand authorship and ownership of the founder name Sustainability and circularity in the fashion industry The economics of independent design houses Reinvention after commercial loss Mentorship and creative succession Craft, draping, and the female silhouette Ideal for Founder-led creative businesses, design studios, and luxury brands navigating capital partners or succession CMOs and brand leaders working on authorship, identity, and the commercial weight of a name Sustainability and procurement leads inside fashion, retail, and consumer goods looking at circular packaging and supply After-dinner audiences in creative industries, hospitality, and luxury where storytelling and craft are central Audience outcomes A specific account of how a creative founder loses, then recovers, control of their own brand, with the legal and commercial mechanics named. A working view of where sustainability claims in fashion hold up and where they collapse, drawn from a designer’s daily decisions on fabric, factories, and packaging. A clearer sense of how mentorship between creative founders actually functions, taken from the relationship with Victoria Beckham. A direct read on the economics of an independent luxury house, including the conditions under which one tips into administration.

Why organisations work with Lucy Hitchcock She has done the thing she talks about. Partner in Wine went from a lockdown side project to stockists at Selfridges, Liberty London, Oliver Bonas and Urban Outfitters, with a TikTok video that drove a single-day sales lift of 1,700%. She runs the agency, Sassy Digital, that supports the playbook. Marketing teams get a practitioner view of Shopify, e-commerce design and short-form video, not a keynote abstraction of them. Her recognition is concrete and named: Telegraph and NatWest 100 Female Entrepreneurs to Watch, plus inclusion in TikTok’s Year on TikTok 2021 list. She is one of the few UK speakers who can explain how a viral moment converts into a buyer meeting at Selfridges, and what the operations behind that conversion actually look like. Biography highlights Founder of Sassy Digital, a Shopify and Squarespace digital marketing and e-commerce agency. Founder of Partner in Wine, stocked at Selfridges, Liberty London, Oliver Bonas and Urban Outfitters. Named to the Telegraph and NatWest 100 Female Entrepreneurs to Watch list. Featured in TikTok’s Year on TikTok 2021 following a viral product launch video. Host of The Winging It Podcast, a business and entrepreneurship show produced by Sassy Digital. Featured by BBC News, Business Insider, Mail Online and The Sun on her business growth story. Biography A warm glass of wine in a London park during lockdown is an unlikely starting point for a consumer brand that ends up on the shelves at Selfridges and Liberty London. Partner in Wine, the insulated wine bottle business Lucy Hitchcock launched in 2020, took that path inside eighteen months. A single TikTok video in March 2021 drove half a million views in twelve hours and a 1,700% spike in same-day sales. The reason this matters to a commercial audience is not the virality. It is the conversion. Most brands that go viral do not end up with a buyer meeting at a flagship retailer; Hitchcock did, and then repeated it with Oliver Bonas, Urban Outfitters and Liberty. The growth was bootstrapped, run from her parents’ house in the early months, and underwritten by the agency she had already built. That agency is Sassy Digital, which she founded at 23 to help small consumer businesses with branding, Shopify builds and e-commerce design. Working both sides of the table, founder and agency operator, gives her an unusual view of where short-form social actually breaks down for product brands and where the operations have to catch up. Recognition followed the work. Hitchcock was named to the Telegraph and NatWest 100 Female Entrepreneurs to Watch list, and Partner in Wine was featured in TikTok’s Year on TikTok 2021. She hosts The Winging It Podcast, where she interviews other founders on what they actually did, not what they wish they had. Key speaking topics Direct-to-consumer brand building Short-form social and TikTok for product growth Bootstrapped e-commerce scaling Retail distribution and buyer conversion Female founder journey Digital marketing for small business Ideal for Founders and CMOs of consumer and DTC brands Marketing leaders responsible for organic social and content Retail buyer and merchandising audiences exploring emerging brands Entrepreneurship programmes and female founder networks Audience outcomes A practitioner view of how a single piece of organic content converts into retail distribution. Specific operational lessons from scaling a bootstrapped consumer brand from kitchen-table launch to Selfridges shelf. A clearer read on what actually drives short-form social performance for product, versus what looks good on a deck. A founder’s account of the unglamorous mechanics behind a viral moment: stock, fulfilment, cash, buyer outreach.

Why organisations work with Marc Mekki He has built the kind of products he teaches about. Botsmith, his innovation lab, ships experimental tools using AI, AR/VR and cloud, so the method comes from practice, not theory. He teaches design thinking to consulting and corporate audiences at PwC Academy, McKinsey, Center for Creative Leadership and LEORON, where the bar for substance is set by professional services standards. He works fluently across China, Europe and the Middle East after twenty years of operating in those markets, which is rare for an innovation speaker. His MIT Sloan certified design thinking grounding gives senior teams confidence that the frameworks have an institutional pedigree, not a TED-talk one. He frames AI as a human-centred product problem rather than a model selection problem, which is the conversation most boards now need. Biography highlights Co-founder of Botsmith, an innovation lab building experimental software using AI, AR/VR and cloud. MIT Sloan Certified Design Thinking practitioner. Associate Faculty in Innovation, Design Thinking and Leadership Thinking at LEORON Institute. Speaker and trainer for PwC, McKinsey, Center for Creative Leadership, Adobe, Bombardier, Amadeus, NEOM, Procter & Gamble and Dubai Association Conference. Contributor to Boardroom Magazine, Arabian Business and Association Meetings International. Twenty years of entrepreneurial work across China, Europe and the Middle East, currently based in the UAE. Biography Most enterprises have stopped debating whether AI matters. The harder question is whether their organisation can actually turn it into a product, a service or a customer experience that works. That is the territory Marc Mekki has been operating in for two decades, first as an entrepreneur in Southern China, then as the co-founder of Botsmith, an innovation lab building experimental tools using AI, AR/VR and cloud. Botsmith is the practitioner half of his work. The teaching half runs through PwC Academy, McKinsey, Center for Creative Leadership and LEORON Institute, where he holds an Associate Faculty role in Innovation, Design Thinking and Leadership Thinking. He is MIT Sloan certified in design thinking, and he uses the same methods he ships products with when he runs sessions for senior teams. The reason this matters to a buyer is straightforward. Innovation speakers tend to come from one of two places: consultancy decks or academic research. Marc comes from a builder’s seat. He has shipped, failed, iterated and shipped again, and he has done it across China, Europe and the GCC, where he is now based. The work he writes about in Boardroom Magazine, Arabian Business and Association Meetings International is the work he does week to week. His keynotes, including The Art of a Thousand Mistakes and Something Out of Nothing, sit on the same operating thesis: iterative product practice, lean experimentation and design discipline are how organisations move emerging technology from pilot to production. Clients booking him include Adobe, Bombardier, Amadeus, NEOM, Procter & Gamble and Dubai Association Conference. Key speaking topics Applied artificial intelligence in the enterprise Design thinking and human-centred product practice Lean innovation and experimentation Digital transformation Emerging technology, including AR/VR and cloud Agile leadership Future of technology Ideal for CIOs, CTOs and Chief Digital Officers moving AI from pilot to operating use Heads of Innovation, transformation leads and product directors building portfolio discipline Customer experience and design leaders embedding human-centred methods at scale Senior teams in financial services, hospitality, energy and consulting operating in EMEA and the GCC Audience outcomes A working definition of what design thinking actually requires inside an enterprise A clearer view of why AI pilots stall and what an operating-model fix looks like Concrete patterns from Botsmith and other build environments for moving from concept to shipped product A sharper sense of how to evaluate emerging technology bets without falling for hype Practical lean experimentation language usable by non-technical executives

Why organisations work with Kelly Hoppen She has run a creatively-led business across forty years of cycles, from private residential commissions to hotels, yachts, cruise ships and a direct-to-consumer product line, and can speak to the commercial trade-offs at each stage. Her Dragons’ Den seat on BBC Two gave her direct, public investor experience evaluating early-stage consumer brands, including portfolio names such as Skinny Tan and Reviveaphone. The “East meets West” design philosophy is a defined intellectual signature that has carried through books, product ranges and international commissions, demonstrating how a creative point of view translates into a brand asset. As chair of the GREAT Ambassadors’ group, she has represented British creative industries to overseas markets at a level few founders are asked to operate at. A CBE for services to the GREAT campaign and an MBE for services to interior design provide independent validation of contribution beyond the studio. Biography highlights CBE awarded in the 2020 Birthday Honours for services to the GREAT campaign; MBE awarded in the 2009 New Year Honours for services to interior design. Founder of Kelly Hoppen Interiors, with international projects including One Park Taipei, the Celebrity Edge cruise ship for Celebrity Cruises and LUX* Grand Gaube in Mauritius. Investor “Dragon” on BBC Two’s Dragons’ Den, series 11 and 12 (2013 to 2015). Author of multiple interior design books, beginning with “East Meets West: Global Design for Contemporary Interiors”. Winner of the Andrew Martin International Interior Designer of the Year Award (1996) and the European Woman of Achievement Award (2007). Chair of the GREAT Ambassadors’ group and ambassador for The Prince’s Trust. Biography A single kitchen, designed for a family friend, was the first commission. Kelly Hoppen had left school at sixteen. The business that grew from that job now spans private residences, yachts, jets, hotels, cruise ships and a direct-to-consumer product range, and trades on a name that has become its own design vocabulary. The creative argument is “East meets West”, set out in her first book and carried through more than a dozen titles since. It gave the studio a recognisable signature long before personal brands were a formal commercial category. The same instinct shaped the move into product, retail and licensing, where the discipline is no longer a single client but a coherent offer at scale. Public-market judgement followed. Hoppen sat as an investor on BBC Two’s Dragons’ Den across series 11 and 12, backing early-stage consumer companies including Skinny Tan and Reviveaphone, and speaking openly afterwards about which bets were working and which were not. That experience sits alongside four decades of running her own balance sheet. Recognition has come from outside the design world as well as inside it. An MBE for services to interior design in 2009, a CBE for services to the GREAT campaign in 2020, and the chair of the GREAT Ambassadors’ group, where she represents British creative industries to overseas markets and government counterparts. Key speaking topics Creative entrepreneurship and building a personal brand Design-led business and the commercial value of a distinctive aesthetic Women in business and founder resilience Investor judgement on early-stage consumer brands British creative industries and global market positioning Career reinvention across forty years of cycles Ideal for Founders and CEOs of design-led, consumer or lifestyle businesses considering brand expansion or licensing Senior marketing and brand leaders working on a defined creative signature Women’s leadership and founder networks across consumer industries Trade and government audiences focused on UK creative-industry exports Audience outcomes A working view of how a creative signature becomes a defensible brand asset, and the commercial decisions that protect or dilute it. Investor-side perspective on what makes an early-stage consumer brand fundable, drawn from public Dragons’ Den deals. Honest reflection on what forty years of running a name-led business teaches about cycles, partners and product extensions. A confident position on how British design and creative industries compete in international markets.

Why organisations work with Jo Malone She has built, sold, and rebuilt a luxury consumer brand from scratch. Few founders speaking on entrepreneurship can claim that arc twice. Her creative process is concrete: how a scent becomes a product, how a product becomes a counter, how a counter becomes a category. Useful for marketing, retail, and innovation teams who deal in intangibles. She speaks honestly about selling a business that carries your name, the non-compete years that follow, and the discipline of starting again. Rare territory for founder talks. Her story converts personal adversity into commercial argument without sentimentality. Dyslexia, leaving school at 13, and a cancer diagnosis at 40 are framed as inputs to how she built, not as motivational set pieces. She brings the credibility of a brand that defined a category, alongside the operator’s view of what it took to do it. Biography highlights Founded Jo Malone London in 1994; opened the first store in Walton Street, London; sold the company to The Estee Lauder Companies in 1999. Served as Creative Director of Jo Malone London after the sale, departing in 2006. Founded Jo Loves in 2011, building a second fragrance house from her kitchen table in London. Author of Jo Malone: My Story, published by Simon and Schuster UK in 2016. Co-presented BBC One’s High Street Dreams (2010) with Nick Leslau, mentoring small product entrepreneurs. Awarded MBE in 2008 and CBE in the 2018 Queen’s Birthday Honours for services to the British economy and the GREAT campaign. Biography Jo Malone London opened on Walton Street in 1994 with a handful of scents and almost no marketing budget. By 1999 it had been acquired by The Estee Lauder Companies and built into one of the defining luxury fragrance houses of the next two decades. The founder stayed on as Creative Director until 2006, then left the brand that carried her name. Five years of non-compete agreement followed. In 2011 she launched Jo Loves, again from a kitchen, this time with the experience of having scaled a category leader and the constraint of building a fragrance brand without trading on her own name in the way she had before. Two distinct businesses, both rooted in the same craft of scent as a commercial proposition. The personal arc behind the businesses is unusually direct. Severely dyslexic, she left school at 13 and trained as a facial therapist. In 2003, two years after the sale to Estee Lauder, she was diagnosed with an aggressive form of breast cancer and treated in New York. Both episodes appear in the 2016 memoir Jo Malone: My Story, and in her speaking work, as material rather than backdrop. For senior audiences the value is concrete. She has run the founder’s job at two different stages, knows what acquisition does to a brand and to its founder, and can describe the specific decisions, pricing, packaging, retail design, distribution, that translated an idea into a category. Her CBE in 2018 was awarded for services to the British economy and the GREAT campaign, recognising the export weight of what she built. Key speaking topics Founder craft and consumer brand building Scaling luxury from kitchen table to global counter Selling a business that carries your name Reinvention after acquisition and non-compete Creativity as commercial discipline Resilience under personal and commercial pressure British creative industries on the international stage Ideal for Founders, CEOs, and boards of consumer, retail, and luxury businesses Marketing, brand, and product leaders building or repositioning premium propositions Innovation and creative teams translating intangible craft into commercial outcomes Leadership audiences working through acquisition, integration, or post-exit founder questions Audience outcomes A founder’s account of how a category-leading brand is actually built, priced, and merchandised, told from inside the decisions A direct view of what selling and integration do to a business and its founder, useful to anyone preparing for or living through that transition A working example of creative discipline: how a scent, a candle, a counter become a coherent commercial proposition A grounded perspective on resilience, drawn from severe dyslexia, a cancer diagnosis, and starting twice from nothing Renewed conviction that craft and commercial scale are not opposites in consumer business