Business Model Innovation

Why organisations work with Richard Reed He built Innocent from a £500 stall at a London music festival to Europe’s number one smoothie brand and a Coca-Cola exit valued at over half a billion dollars. He ran every stage of that growth as co-CEO of the brand side of the business. JamJar Investments has backed Deliveroo, Tony’s Chocolonely, Babylon Health and Tails.com. The portfolio gives him a live investor view of what is working in consumer brands today, beyond any retrospective Innocent story. He pioneered “wackaging”, the on-pack conversational copy that built Innocent’s brand voice. Other UK consumer brands copied the device for more than a decade, which is unusually long-lived evidence of a marketing mechanic that travels. Innocent committed 10% of profits to charity through the Innocent Foundation from day one, and Reed kept that operating model intact through every funding round and the Coca-Cola sale itself. Purpose at scale is something he has actually operated, not theorised. His book “If I Could Tell You Just One Thing” (Canongate, 2016) collected single pieces of advice from Bill Clinton, Bill Gates, the Dalai Lama and Sir David Attenborough among others. He brings that breadth of access into the room with senior audiences. Biography highlights Co-founder of Innocent Drinks (1998); grown from £500 of fruit at a London music festival to Europe’s number one smoothie brand Sold Innocent to The Coca-Cola Company in 2013, in a transaction valued at over half a billion dollars Co-founder of JamJar Investments, the consumer-focused early-stage venture firm whose portfolio includes Deliveroo, Tony’s Chocolonely, Babylon Health and Tails.com Author of “If I Could Tell You Just One Thing…” (Canongate Books, 2016), with interviews including Bill Clinton, Bill Gates, the Dalai Lama and Sir David Attenborough Appointed CBE in the 2016 Queen’s Birthday Honours for services to the food industry and to charity Founder of Art Everywhere; co-founder of the Innocent Foundation; presenter of BBC Three’s “Be Your Own Boss” Biography Innocent Drinks started with £500 of fruit at a London music festival in 1998, and a sign asking passers-by whether the founders should give up their day jobs. Fifteen years later, Coca-Cola paid over half a billion dollars for the company. Richard Reed was one of three Cambridge graduates who took it that distance, running the brand side of the business as co-CEO from market stall to category leader. What set Innocent apart at scale was discipline about what to keep. The brand voice, the on-pack “wackaging” copy that competitors imitated for over a decade, and the 10% of profits committed to charity through the Innocent Foundation all stayed intact. They survived every funding round and the eventual Coca-Cola sale. By 2010, Innocent held roughly three-quarters of the UK smoothie market. Since 2013, Reed has invested in the next wave of consumer founders through JamJar Investments. The portfolio reads as a working hypothesis about where consumer brand power is going: Deliveroo, Tony’s Chocolonely, Babylon Health, Tails.com. He carries the operator’s view of what scales and what does not into every deal. Beyond the day job, he authored “If I Could Tell You Just One Thing” for Canongate Books in 2016. The book drew single pieces of advice from Bill Clinton, Bill Gates, the Dalai Lama, Sir David Attenborough and forty-odd others, with author’s profits donated to mentoring and social inclusion charities. He was appointed CBE in the 2016 Queen’s Birthday Honours for services to the food industry and to charity. Key speaking topics Building consumer brands from start-up to category leader Brand voice, marketing innovation and the wackaging mechanic Social purpose as operating model, not communications layer Scaling under competitive pressure and corporate ownership Early-stage investing in consumer businesses Founder mindset and entrepreneurial discipline at scale Customer conviction and brand love in commodity categories Ideal for Founders and founder-CEOs scaling a consumer-facing business through the awkward middle stages Marketing, brand and customer-experience leaders working on customer conviction inside large organisations Boards and corporate development teams making capital decisions on consumer brands or considering an acquisition of one ESG, sustainability and purpose leads moving social commitments out of communications and into the operating model Audience outcomes A first-hand account of what scaling a consumer brand demands at each stage, from market stall to category leader to corporate exit Specific examples of how Innocent built brand voice, wackaging and category share, and what survived corporate ownership versus what did not A live investor-side read on which consumer-brand bets are paying off, drawn from JamJar’s positions in Deliveroo, Tony’s Chocolonely, Babylon Health and Tails.com A grounded argument for why social purpose works commercially when it is built into the operating model, with the Innocent Foundation as the worked example

Why organisations work with Philippe Starck He has redefined entire categories through design, not decorated them. The Delano in Miami did not improve hotels, it created the boutique-hotel format that Ian Schrager built a global business on. The Louis Ghost chair sold over a million units by reimagining what mass-produced furniture could look like. His “democratic design” doctrine reframes design as a commercial and ethical question rather than an aesthetic one. The argument that quality belongs at the lowest possible price, not the highest, is directly useful to organisations rethinking product strategy and customer access. He works at every scale a business cares about. Hospitality interiors for Royalton, Mondrian, Sanderson, Le Meurice. Industrial products for Alessi, Kartell, Microsoft, Vitra. Bathroom systems for Hansgrohe AXOR since 1994. Few speakers have applied a single design philosophy across that many sectors and lived to argue for it. He brings a working creator’s view of innovation, including recent collaborations on AI-designed furniture with Kartell and Autodesk, and architectural work on the Axiom space station. He speaks about where design is heading from inside the work, not from outside it. Biography highlights Designed the private apartments of President François Mitterrand at the Élysée Palace and the Café Costes in Paris, the two commissions that established his international reputation. Created the boutique-hotel category with the Delano Miami in collaboration with Ian Schrager, followed by Royalton, Paramount, Mondrian, Hudson, Sanderson, St Martin’s Lane, and Le Meurice. Iconic industrial designs include the Juicy Salif citrus reamer for Alessi, the Louis Ghost chair for Kartell (over one million units sold), the Costes chair, the Microsoft Optical Mouse, and the AXOR bathroom collections for Hansgrohe. First French speaker invited to a TED conference; his 2007 talk “Design and destiny” remains one of the platform’s most viewed design lectures. Knight of the Legion of Honour, Officer of Arts and Letters, recipient of the D&AD President’s Award, the Harvard Excellence in Design Award, and the Grand Prix National de la Création Industrielle, among more than 100 international awards. Appointed artistic director for the French presidency of the European Union in 2008, and Ambassador of Creativity and Innovation in 2009. Biography The Delano in Miami opened in 1995 and changed the economics of hospitality. Before it, hotels competed on stars, location, and service. After it, hotels competed on atmosphere and identity. The boutique-hotel category, now a global multi-billion-dollar segment, was built on a single project that Philippe Starck designed for Ian Schrager. The lesson, for any business that thinks design is a finishing layer, is that one designed space can create a market. That pattern, design that creates rather than decorates, runs through fifty years of work. The Café Costes in 1984 reinvented the Parisian café and produced a chair that sold 400,000 units. The Louis Ghost chair for Kartell sold over a million. Hospitality interiors for the Mondrian, Royalton, Sanderson, and Le Meurice. Bathroom systems with Hansgrohe AXOR since 1994. Industrial products for Alessi, Vitra, Microsoft, Emeco, and Duravit. The discipline behind these is what Starck calls democratic design: the argument that quality belongs at the lowest possible price the market can support, not the highest, and that a designer’s obligation is to make good things widely available rather than rare things expensive. This is a usable doctrine for executives, not just designers. It treats design as a commercial decision about category position, brand identity, product economics, and customer access. It rejects the binary of luxury versus mass-market and asks instead what quality at scale should look like. It is also a working philosophy, currently being applied to AI-collaborative furniture with Kartell and Autodesk, to hospitality projects from Paris to Zurich to the French Riviera, and to the Axiom commercial space station. Starck is a Knight of the Legion of Honour, an Officer of Arts and Letters, and the recipient of the Harvard Excellence in Design Award, the D&AD President’s Award, and more than 100 international honours. He was the first Frenchman invited to a TED conference and served as artistic director for the French presidency of the European Union. For organisations rethinking how they show up to customers, he offers something rarer than a topic. He offers a method that has built categories. Key speaking topics Democratic design and the economics of quality at scale Design as a driver of brand identity and category creation Hospitality and experience-led environments Product innovation and industrial design Sustainability, dematerialisation, and the future of materials Creativity, AI, and the changing role of the designer The philosophy of useful objects Ideal for Hospitality and consumer brand leadership teams reconsidering how environments and products carry brand identity CMOs, chief brand officers, and customer experience executives who need to argue for design as a commercial lever Product, R&D, and innovation leaders facing decisions about quality, materials, and category position Founders and senior leaders building businesses where design choices and brand identity are inseparable Audience outcomes A working definition of democratic design and how it applies to product strategy, brand position, and pricing decisions A clearer view of when design creates a category versus when it decorates one, with named examples from hospitality and consumer goods Direct exposure to a creator’s view of where design is heading, including AI collaboration, dematerialisation, and the post-plastic era Permission to treat design as a board-level question rather than a downstream finishing exercise

Why organisations work with Phil Spencer 25 unbroken years on a flagship Channel 4 show means audiences recognise Phil Spencer before he walks on. Few hosts in UK broadcasting can match that level of advanced familiarity. He moves between hosting and substance. Spencer founded Garrington Home Finders in 1996, one of the first UK property businesses built around buyer advocacy, and has since built two further businesses, including Move iQ. His past corporate hosting credits include British Gas, HM Land Registry and Norwich Union. Bureau testimonials repeatedly point to his ability to hold difficult rooms without losing them. Property is the obvious entry point, but the wider relevance is consumer trust in markets structured around the seller. That makes him useful to financial services, mortgage providers, insurers and housebuilders looking for a credible voice on customer-side decisions. The MBE awarded in the 2026 New Year Honours, for nineteen years of patronage at homelessness charity St Mungo’s, adds reputational gravity to the broadcasting credit. Biography highlights Co-presenter of Channel 4’s Location, Location, Location since 2000 with Kirstie Allsopp, across 44 series and counting. Founder of Garrington Home Finders (1996), one of the first UK property buying agencies built around buyer-side representation. Co-founder of Raise the Roof Productions (2010), now a major independent supplier to Channel 4, based in Glasgow. Founder of Move iQ (2018), the consumer property advice platform with a podcast, YouTube channel and Property Report tool. Awarded MBE in the 2026 New Year Honours for charitable services, recognised for nineteen years of patronage at homelessness charity St Mungo’s. Author of three Vermilion-published property books: How to Buy a House (with Kirstie Allsopp), Adding Value to Your Home, and How to Buy Your First Home. Biography Most consumer property markets are organised around the seller. Estate agents are paid by vendors and conveyancers work transaction by transaction. The buyer walks into the largest financial decision of their life without anyone professionally obliged to represent them. Phil Spencer founded Garrington Home Finders in 1996 after qualifying as a surveyor at London South Bank University. The business grew to four offices, thirty staff and £3.5m annual turnover before he stepped back in 2008. The buyer-agent model has since been widely copied across the UK property industry. Television came almost by accident. A Scottish production company looking for a property consultant on a new format invited him to screen-test as a presenter. Location, Location, Location launched in 2000 with Kirstie Allsopp and is now in its 44th series, the longest-running property programme in British television. The two later founded Raise the Roof Productions, now a major independent supplier to Channel 4, based in Glasgow. For corporate audiences, the proposition is unusual. Twenty-five years of continuous broadcasting give Spencer the immediate audience recognition that hosting demands. Three businesses sit behind the screen: Garrington in 1996, Raise the Roof in 2010, and Move iQ in 2018. The MBE in the 2026 New Year Honours, for nineteen years of patronage at homelessness charity St Mungo’s, adds a public-service credit beyond the broadcasting career. Key speaking topics The UK property market and the buyer’s journey Consumer-side business models in seller-led markets Entrepreneurship and category creation Awards hosting and conference facilitation Independent television production Career storytelling from Location, Location, Location Ideal for Property and housebuilding businesses running customer or industry events Mortgage providers, insurers and consumer financial services firms hosting client and broker conferences Awards programmes and industry recognition ceremonies that need a confident broadcast host Conference organisers booking after-dinner speakers with an entrepreneurial story behind the broadcasting credit Audience outcomes The Garrington story: how a category-defining property business was built around buyer advocacy in a seller-led market Honest commentary on the UK property market that goes beyond the news cycle into transaction-level dynamics How Move iQ was built as a consumer media platform inside an established broadcasting career A confidently held event programme with the pacing of British broadcast television

Why organisations work with Ola Ahlvarsson He has built, scaled, and exited businesses across two decades of European internet history, from Boxman in the late 1990s through Star Stable Entertainment and Epicenter, so his counsel on scale-up decisions is operating advice rather than commentary. He runs SIME, the Stockholm summit that has gathered C-level executives, founders, and investors annually since 1996, which gives boards a direct line into where Nordic and global tech is moving next. He co-founded Epicenter, a Nordic innovation hub now spanning Stockholm, Oslo, and Helsinki, with industry clusters in AI, longevity, food systems, and real estate, providing a current view of how corporates are partnering with startups. His advisory client list includes Google, Microsoft, Samsung, IBM, Ericsson, Telenor, and Schibsted, which signals comfort sitting with senior teams in regulated, large-cap environments. He works equally well as a keynote and as a moderator, which is rare; for boards designing high-stakes innovation summits, that dual capability is genuinely useful. Biography highlights Co-founder and former CEO of Result, the Stockholm-based business builder behind Spray, Spraydate, Sellbranch, and Keynote Media Group. Co-founder of Star Stable Entertainment, the Stockholm-based MMO studio behind one of Europe’s most successful children’s online games. Co-founder of Epicenter, the Nordic innovation hub operating across Stockholm, Oslo, and Helsinki. Curator and host of SIME, running since 1996 in Stockholm. Named «Top Ten Leading European Internet Entrepreneurs» by The Wall Street Journal in 1999 and a World Economic Forum Global Leader for Tomorrow. Author of Mission Possible (Midas, 2005), Silicon Valhalla (2016), Happy Business (Aniara), and Mindchange (Fritanke, 2024). Biography European internet history runs through a small group of operators who built it from the inside. Ola Ahlvarsson is one of them. From Boxman in the late 1990s to Star Stable Entertainment in 2010, he has co-founded more than twenty companies and watched several through to acquisition, including Spray to Snowfall and Spraydate to Match.com. Result, the Stockholm builder he co-founded in 1999 and led as CEO until 2008, was the engine behind much of that portfolio. Through it, and later through Keynote Media Group, he assembled a working knowledge of what scale, exit timing, and corporate partnership actually require. The Wall Street Journal named him among Europe’s top ten internet entrepreneurs the year Result launched. In 2014 he co-founded Epicenter, now a Nordic innovation hub with sites in Stockholm, Oslo, and Helsinki and clusters in AI, longevity, sustainable food systems, and real estate. He also curates and hosts SIME, the digital business summit he has run in Stockholm since 1996, which gives him a continuous view of how the industry’s centre of gravity moves. His written work brings a softer edge to the operator profile. Mindchange (2024) draws on his career and his parallel life as a karate and kickboxing competitor to argue that emotional control is a strategic asset for senior leaders. He has presented at the World Economic Forum, DLD Munich, World Knowledge Forum in Seoul, and Le Web in Paris, and advised Google, Microsoft, Samsung, IBM, Ericsson, Telenor, and Schibsted. Key speaking topics Entrepreneurship and scale-up leadership Digital transformation Innovation and corporate venturing Future of technology Business model innovation Self-leadership and performance under pressure Nordic and European tech ecosystems Ideal for Boards and CEOs designing innovation strategy or new venture units Chief Innovation, Chief Strategy, and Chief Digital Officers leading scale-up partnerships with startups Executive teams running annual summits or leadership offsites that need a substantive moderator as well as a keynote Audience outcomes A working understanding of how serial founders judge timing, capital, and exit, drawn from twenty-plus years of operating decisions. A current read on the Nordic and European tech landscape, including how innovation hubs and corporates are partnering today. Practical handles for installing founder-style decision-making inside a corporate operating model. A perspective on emotional control and self-leadership that connects athletic discipline to executive performance.

Why organisations work with Muhammad Yunus He has built the model he speaks about. Grameen Bank reached millions of borrowers, 96% of them women, with repayment rates above 95%, and became the template for microfinance in more than a hundred countries. His “social business” concept is operational, not aspirational. Danone, Veolia, BASF, Uniqlo, and others have launched joint social business ventures with the Yunus group under defined commercial terms. The Paris 2024 Olympic and Paralympic Games adopted his framework to open procurement to social and solidarity enterprises, with nearly 500 such companies in the supply chain. Milan-Cortina 2026 has signed a follow-on agreement. He sits at the intersection of credibility most speakers cannot reach: Nobel Peace Prize, Presidential Medal of Freedom, Congressional Gold Medal, and recent head of state experience as Chief Adviser of Bangladesh. His “three zeros” agenda, zero poverty, zero unemployment, zero net carbon, gives boards a single frame to connect ESG, inclusion, and youth employment work that usually live in separate decks. Biography highlights Founder of Grameen Bank, awarded the 2006 Nobel Peace Prize jointly with the bank. Recipient of the U.S. Presidential Medal of Freedom (2009) and Congressional Gold Medal (2010). PhD in Economics, Vanderbilt University; former Professor of Economics, Chittagong University. Author of Banker to the Poor, Building Social Business, and A World of Three Zeros. Chairman of the Yunus Centre; partner to Danone, Veolia, BASF, Uniqlo, and others on joint social businesses. Adviser to Paris 2024 on social business and inclusive procurement; agreement signed for Milan-Cortina 2026. Served as Chief Adviser of Bangladesh’s interim government, August 2024 to February 2026. Biography Grameen Bank started lending in a Bangladeshi village in the 1970s, before microcredit had a name. The borrowers were women, the loans were tiny, and the orthodoxy at the time said neither group nor product should work. The bank grew to serve millions of clients with repayment rates above 95%, and the model was copied into more than a hundred countries. The economist who built it, Muhammad Yunus, was awarded the Nobel Peace Prize jointly with the bank in 2006. The work since has been about converting that proof point into an operating model that companies can actually run. Yunus calls it social business: a non-loss, non-dividend enterprise designed to solve a specific social problem, governed with the same discipline as a commercial business. Danone, Veolia, BASF, and Uniqlo have set up joint ventures with the Yunus Centre on that basis, on nutrition, clean water, and affordable clothing. His books Banker to the Poor, Building Social Business, and A World of Three Zeros are the reference texts. The Paris 2024 Olympic and Paralympic Games used the framework to open Games procurement to social and solidarity enterprises. Almost 500 such companies were brought into the supply chain. A follow-on agreement has been signed for the Milan-Cortina 2026 Winter Games. That is unusual reach for an academic concept. In August 2024, Yunus returned to Dhaka to lead Bangladesh’s interim government as Chief Adviser, following the student-led uprising that ended the Hasina administration. He stepped down in February 2026 after the general election. The detour matters here: he has now run a country as well as built an economic model, and he speaks from both sides of the policy and operating divide. Key speaking topics Social business as an operating model Microfinance and financial inclusion The “three zeros” agenda: poverty, unemployment, net carbon Inclusive procurement and supply chains Women’s economic empowerment Youth employment and entrepreneurship Corporate joint ventures with social outcomes Ideal for Boards and executive committees deciding how to structure ESG, inclusion, and impact work as operating units rather than reporting lines. Heads of strategy, sustainability, and procurement at consumer, industrial, and financial companies running joint ventures or supplier programmes with a social component. Government and multilateral audiences working on financial inclusion, youth employment, and inclusive growth policy. Foundations, family offices, and impact investors choosing between grant-making, ESG investing, and direct social business equity. Audience outcomes A working definition of social business that distinguishes it from CSR, ESG, and traditional philanthropy. Concrete examples of corporate joint ventures structured as social businesses, with the commercial terms made explicit. The Paris 2024 procurement model as a case study in opening a large supply chain to social and solidarity enterprises. A direct view from a Nobel laureate who has also recently led a country on what governments can and cannot do for inclusive growth. A frame, the three zeros, that connects climate, poverty, and unemployment work usually managed as separate programmes.

Why organisations work with Misiek Piskorski His proprietary multi-step framework reduces digital transformation to five or six sequenced decisions – giving leadership teams a replicable process to own and implement, not a theory to absorb and interpret. A Social Strategy (Princeton University Press, 2014) – the first book to use large-scale proprietary platform data to explain how companies build competitive advantage from social platforms – introduced three named diagnostic tests (social utility, social solution, and business value) that practitioners can apply to any platform investment decision. His transformation programmes are designed to span the full organisational hierarchy: CEO-level strategic advisory, top-team execution, middle-management education, and organisation-wide capability building – which means transformation logic does not stop at the boardroom door. As Co-Director of IMD’s AI Strategy and Implementation programme, he connects AI adoption directly to competitive strategy rather than treating it as a technology or operations question – giving executive teams a frame that boards can act on. Custom programmes delivered for organisations including Johnson & Johnson, Bayer, and the Asian Development Bank mean his frameworks have been stress-tested across industries and geographies, not built in one sector and applied to others by analogy. Biography highlights Professor of Digital Strategy, Analytics and Innovation and Dean of Executive Education, IMD Business School, Lausanne Previously Associate Professor of Business Administration in the Strategy Unit, Harvard Business School (ten years); prior faculty appointment at Stanford University Graduate School of Business Author of A Social Strategy: How We Profit from Social Media (Princeton University Press, 2014) – winner of the Axiom Business Book Awards Gold Medal, 2015 Research published in Administrative Science Quarterly, Harvard Business Review, Management Science, MIT Sloan Management Review, American Journal of Sociology, and Social Forces EFMD Excellence in Practice Gold Award 2019, Organisational Development category, for the Siam Commercial Bank digital transformation programme Co-Director, AI Strategy and Implementation programme, IMD; Programme Director, Developing Digital Transformation Strategies (IMD online) Associate Editor, Journal of Organization Design; editorial board member, Administrative Science Quarterly, Management Science, and Organization Science Biography Misiek Piskorski spent two decades studying why digital transformation succeeds or stalls – working first at Stanford’s Graduate School of Business and then at Harvard Business School before joining IMD in Lausanne in 2014. The answer, he argues, is almost never about technology. It is about the sequence of strategic decisions that determines how digital capabilities translate into competitive advantage. His book A Social Strategy (Princeton University Press, 2014) was the first to draw on proprietary data from platforms including Facebook and LinkedIn to explain the commercial mechanism behind social platforms. The argument – that companies must first help users meet social needs that cannot be satisfied offline before asking for any commercial return – won the Axiom Business Book Awards Gold Medal in 2015. Three diagnostic tests introduced in the book (social utility, social solution, and business value) give executive teams a practical tool for evaluating any platform investment. At IMD, his work is deliberately structured to span the full organisation. Custom programmes for Johnson & Johnson, Bayer, and the Asian Development Bank move from CEO-level strategy through top-team transformation projects to executive education for middle managers and digital learning at scale. As Co-Director of IMD’s AI Strategy and Implementation programme, he applies the same sequenced-decision logic to AI adoption – connecting implementation directly to competitive strategy. His research has appeared in Administrative Science Quarterly, Harvard Business Review, Management Science, and MIT Sloan Management Review. He received the EFMD Excellence in Practice Gold Award in 2019 for his collaboration with Siam Commercial Bank on digital transformation, and serves as Associate Editor of the Journal of Organization Design. Key speaking topics Platform strategy and competitive advantage Digital transformation decision frameworks AI strategy and enterprise-wide implementation Social platform economics and business value Data analytics and strategic decision-making Digital business model design Organisational digital capability building Ideal for CEOs and senior leadership teams navigating digital transformation at enterprise scale Chief Digital Officers and Chief Strategy Officers assessing platform and AI investment decisions Boards and executive committees evaluating digital readiness and competitive positioning CHROs and Learning & Development leaders designing organisation-wide digital capability programmes Audience outcomes A named, sequenced decision framework for planning and executing digital transformation across the organisation – not a conceptual model but a structured process Practical diagnostic tools (social utility, social solution, and business value tests) for evaluating whether a platform or digital investment is likely to create competitive advantage A clear model for distinguishing digital activity from digital strategy – and for identifying where current transformation efforts are likely to stall Understanding of how AI adoption decisions connect to competitive positioning rather than remaining isolated as technology or operations questions A working vocabulary for the five or six strategic decisions that determine whether transformation programmes deliver at scale

Why organisations work with Mark Schaefer A connected, multi-book argument about where marketing economics are actually going, from Marketing Rebellion to Belonging to the Brand to Audacious, rather than a single talk track repackaged. A working position at the front of the AI-and-marketing conversation, anchored in his Rutgers “Mini-MBA: Digital Marketing in the Age of AI” and his book Audacious: How Humans Win in an AI Marketing World. A serious thesis on community as a marketing asset, with case work on brands like Sephora, that gives CMOs a defensible alternative to paid-media-only growth plans. Direct consulting and keynote experience with global enterprises including Pfizer, Cisco, P&G, Coca-Cola, McKinsey, Adidas, Johnson & Johnson, and the U.S. Air Force, which means examples land for both regulated and consumer-facing audiences. A teaching habit, three years studying under Peter Drucker and an active Rutgers executive education role, that shows up in how he structures sessions: argument, evidence, frameworks leaders can take into a Monday meeting. Biography highlights Executive Director of Schaefer Marketing Solutions, with consulting work for Pfizer, Cisco, P&G, Coca-Cola, McKinsey, Dell, Adidas, Johnson & Johnson, the U.S. Air Force, and the UK Government. RBS Executive Education Lecturer at Rutgers Business School; teaches the Mini-MBA in Digital Marketing in the Age of AI and graduate marketing classes. Author of twelve best-selling marketing books, including Marketing Rebellion, Belonging to the Brand, KNOWN, The Content Code, Cumulative Advantage, Return on Influence, How AI is Changing Your Customers, and Audacious: How Humans Win in an AI Marketing World. Audacious launched with the first AI-driven Augmented Reality book cover and reached #1 in Amazon’s marketing category. Founder and co-host of The Marketing Companion podcast and publisher of the {grow} marketing blog. Featured commentator and contributor across The Wall Street Journal, The New York Times, CNN, CBS News, BBC, NPR, Wired, and Harvard Business Review. Keynote speaker at South by Southwest, the Institute for International and European Affairs, Marketing Summit Tokyo, and Social Media Week London; has lectured at Oxford, Carnegie Mellon, and Princeton. Named the third-most influential digital marketing authority by Brand24 in 2025. Biography The cost of reaching a customer keeps rising while the trust those impressions buy keeps falling. Marketing Rebellion: The Most Human Company Wins set out the argument that built much of Mark Schaefer’s reputation, that businesses are no longer built on advertising impressions but on human impressions that help customers believe, belong, and find meaning. It is used as assigned reading at more than 70 universities and has been translated into 20 languages. That argument has continued through Belonging to the Brand, which makes the case for community as the next durable marketing strategy, and Audacious: How Humans Win in an AI Marketing World, which examines brands like e.l.f. Beauty, HBO, and Giant Spoon to show how creative nerve, not algorithmic optimisation, captures attention in saturated markets. Audacious reached number one in Amazon’s marketing category and launched with what the publisher described as the first AI-driven Augmented Reality book cover. His authority is grounded in operating credentials, not commentary alone. Schaefer runs Schaefer Marketing Solutions and has consulted for Pfizer, Cisco, P&G, Coca-Cola, McKinsey, Adidas, Johnson & Johnson, and the U.S. Air Force. At Rutgers Business School, he is the Executive Education lecturer behind the Mini-MBA in Digital Marketing in the Age of AI, and he has lectured at Oxford, Carnegie Mellon, and Princeton. He studied under Peter Drucker for three years, and the structural rigour of that lineage is visible in the way his frameworks are built. He also runs the infrastructure most marketing thinkers only write about. The Marketing Companion is one of the longer-running marketing podcasts in the field, and the {grow} blog has been a fixture in the discipline for over a decade. The result, for senior commercial audiences, is a speaker who treats marketing as a system and tests his arguments in public, every week, against an audience that includes practitioners and competitors. Key speaking topics Human-centred marketing strategy Brand community as a growth strategy AI in marketing and creative work Personal branding for executives and professionals Customer trust, loyalty, and the post-advertising buyer Content strategy and influence Cumulative advantage and competitive momentum Ideal for CMOs, brand directors, and heads of marketing rebuilding strategy around community and human connection. CEOs and commercial leaders questioning the ROI of paid-media-led growth plans. Heads of customer experience and digital who need to integrate AI without losing brand distinctiveness. Communications, PR, and corporate marketing leaders in regulated industries facing trust and credibility challenges. Audience outcomes A reframed view of where marketing value now sits: human impressions, community, and creative nerve over paid reach. Concrete case examples, including Sephora, e.l.f. Beauty, HBO, and Giant Spoon, that audiences can map against their own categories. A working position on how to use AI in marketing without becoming indistinguishable from competitors using the same tools. A clearer set of questions to bring back to brand, content, and customer experience teams about what they should stop funding. A vocabulary for talking to boards about brand and community as commercial assets, not soft costs.

Why organisations work with Kaihan Krippendorff He runs Outthinker, a working peer network of chief strategy, innovation and growth officers from Fortune 500 companies. The research that feeds his keynotes is drawn from sitting CSOs, not desk study. His IDEAS process, Outthinker Playbook, and 9Ps business model framework give strategy teams a structured way to surface non-obvious options. These are taught inside Wharton Executive Education, NYU, and FIU. Proximity, co-authored with Robert Wolcott of Kellogg, is the most developed business-side thesis on what just-in-time production, AI, and on-demand services mean for where value is created. It earned Thinkers50 recognition and a Next Big Idea Club endorsement. He bridges strategy and internal entrepreneurship. Driving Innovation from Within (Columbia Business School Publishing) addresses the operational problem of getting new ideas through a corporate immune system, the issue most CSOs actually wrestle with. Biography highlights Founder of Outthinker, a peer network of chief strategy, innovation, growth and transformation officers from Fortune 500 and large private organisations. Former McKinsey consultant; senior fellow at Wharton; teaching roles at NYU School of Professional Studies and Florida International University. Author of six books including Outthink the Competition, Driving Innovation from Within, and Proximity (co-authored with Robert Wolcott, 2024). Thinkers50 Radar Class of 2019; shortlisted for the Thinkers50 Innovation Award (2019) and Strategy Award (2023). Host of three podcasts: Outthinkers, The Chief Strategy Officer Podcast, and Strategy at Scale Podcast. Contributor to Harvard Business Review and Fast Company. Biography Competitive advantage in most large companies is built on assumptions that quietly stop holding. The Outthinker network was set up to surface those assumptions early. It is a working group of chief strategy, innovation, growth and transformation officers from Fortune 500 and large private companies, convened by Kaihan Krippendorff to pressure-test where their industries are actually moving. Krippendorff trained at McKinsey before founding Outthinker. His doctorate is in economics and business; his engineering degree comes from the University of Pennsylvania School of Engineering, with further study at Wharton, Columbia Business School, and London Business School. He is a senior fellow at Wharton Executive Education and teaches at NYU School of Professional Studies and Florida International University. His published work has the same emphasis. Outthink the Competition sets out the strategic patterns disruptors use that incumbents rarely consider. Driving Innovation from Within, published by Columbia Business School Publishing, addresses the harder operational problem of moving an idea through a corporate immune system. Proximity, co-authored with Robert Wolcott of Kellogg, argues that AI, on-demand production, and digital infrastructure are collapsing the distance between supply and demand, and that this shift, rather than any single technology, is what redraws competitive position. He hosts three podcasts aimed at the same audience: Outthinkers, The Chief Strategy Officer Podcast, and Strategy at Scale Podcast. Thinkers50 has ranked him on its Radar list and shortlisted him for both its Innovation and Strategy awards. Key speaking topics Strategy under accelerating disruption Business model innovation Corporate innovation and internal entrepreneurship AI and the proximity economy Outside-in strategic foresight Chief strategy officer practice Growth strategy for Fortune 500 organisations Ideal for CSOs, chief innovation officers, and chief growth officers running strategy refresh cycles Boards and executive teams reassessing competitive position in an industry under structural change Corporate transformation leads building internal innovation pipelines Audience outcomes A clearer view of which assumptions underpinning the current strategy have already expired A working vocabulary, drawn from the Outthinker Playbook and 9Ps, for generating non-obvious strategic options A framework for thinking about AI and on-demand technology as a shift in where value is created, not a productivity tool Sharper questions for the next strategy offsite, informed by what sitting CSOs in the Outthinker network are actually working on

Why organisations work with Juan Senor Co-edits the WAN-IFRA Innovation in News Media report and the FIPP Innovation in Magazine Media report, the two annual reference works on what is actually working commercially across global publishing. Has advised hundreds of news organisations on every continent on the parallel work of rebuilding the news product and rebuilding the business model that funds it. Speaks with authority on disinformation, AI slop, and platform dependency from inside the industry, not as an outside commentator. Hosts the Cannes Lions International Festival of Creativity and the Reinvention Festival, with moderating credits at Money20/20 and the World Economic Forum, which means a senior commercial audience already knows him on stage. Biography highlights President and Principal Partner, INNOVATION Media Consulting Group, London. Co-editor of the annual Innovation in News Media World Report (WAN-IFRA) and the Innovation in Media report (FIPP). Former visiting fellow, Reuters Institute for the Study of Journalism, University of Oxford. Former foreign affairs and defence reporter, PBS’s MacNeil-Lehrer NewsHour; team recipient of a DuPont-Columbia Journalism Award and Emmy nomination for interviews with Yasser Arafat and Yitzhak Rabin. Former presenter and correspondent for CNBC Europe, EBN/Wall Street Journal TV, and International Herald Tribune Television. Long-running host of the Cannes Lions International Festival of Creativity; moderator at the World Economic Forum, Money20/20, and the WAN-IFRA World News Media Congress. Biography Most news organisations are now wrestling with two structural problems at once. Their commercial model has been hollowed out by platform dependency. Their editorial product is competing for attention against AI-generated content produced at industrial scale, much of it designed to mimic real journalism. Juan Senor has spent two decades inside that problem. As President of Innovation Media Consulting Group, he has advised hundreds of news and media organisations across every continent on the parallel work of rebuilding the news product and the business model that funds it. He co-edits the WAN-IFRA Innovation in News Media report and the FIPP Innovation in Magazine Media report, the closest the industry has to a running ledger of what audiences are willing to pay for. His authority on the editorial side comes from the desk. He spent seven years as a war and conflict reporter for PBS NewsHour, where the team’s coverage won a DuPont Award and his own work earned an Emmy nomination. He went on to present for EBN-Wall Street Journal TV and CNBC Europe and served as London correspondent for International Herald Tribune Television. He is a former Visiting Fellow at the Reuters Institute for the Study of Journalism at the University of Oxford, and is quoted regularly in The Economist and The Financial Times. He has also hosted the Cannes Lions International Festival of Creativity for fourteen years and the Reinvention Festival for a decade, with moderating credits at Money20/20 and the World Economic Forum. That hosting work places him in front of the same senior commercial audience whose business problem he is now advising on. Key speaking topics Business model innovation in news and magazine media Paid content, subscription, and reader-revenue strategy Newsroom transformation and product strategy Digital disruption and the platform economy The future of journalism and trust in media Media leadership and editorial commercial alignment Ideal for Publisher CEOs, editors-in-chief, and chief product officers in news and magazine media CMOs and brand leaders rethinking owned-content and editorial strategy Industry associations, media congresses, and creative festivals needing a credible main-stage host or keynote Boards of content-driven businesses navigating subscription, advertising, and platform shifts Audience outcomes A current read on which paid-content models are working, with named publishers and live revenue figures A clearer view of what editorial leaders should stop doing, not only what to start Frameworks for aligning newsroom, product, and commercial teams around a single paid-content thesis A working language for board-level conversations about media disruption, drawn from the WAN-IFRA report

Why organisations work with Jonas Kjellberg He has lived the full venture cycle at the level most leadership teams only theorise about: founding member of Skype’s leadership group, head of Internet Investments at Kinnevik backing Zalando and HelloFresh, then founder again at NORNORM. The Gear Up framework, developed with Stanford’s Tom Kosnik and Lena Ramfelt and published by Wiley, gives executives a structured way to diagnose where a business model will break before they commit capital. He brings the operator’s view on how Skype actually generated revenue and scaled commercially, not the founding myth. That distinction is what makes his sessions useful for boards thinking about commercial models, not just product. His current work at NORNORM puts him inside a circular, subscription-based business model with IKEA as a co-founder investor, which gives him a current case study on how subscription and sustainability economics interact. Biography highlights Co-creator and former member of the leadership team at Skype, with operating responsibility on the commercial side. Co-author of Gear Up (Wiley/Capstone, 2014) and Business Creation, with Stanford’s Lena Ramfelt and Tom Kosnik. Lecturer on entrepreneurship and sales culture at Stanford University and the Stockholm School of Economics. Former Head of Internet Investments at Kinnevik, leading roughly EUR 700m of investment into Zalando, Rocket Internet, Avito, Lamoda, Jabong, and HelloFresh. Founder and Chairman of NORNORM, a circular, subscription-based office furniture company co-founded with Inter IKEA, which raised EUR 110m in scale-up funding led by Verdane. Founder of Player:IO and former senior advisor at BCG Digital Ventures. Biography Skype was a small Stockholm team trying to work out whether voice-over-IP could ever be a real business. Jonas Kjellberg sat inside that team as part of the founding leadership group, focused on the commercial engine that turned a free product into a company eBay was prepared to pay for. That experience, of seeing exactly which business model decisions made the venture scalable and which nearly broke it, became the raw material for everything that followed. After Skype, he moved to the investor side as Head of Internet Investments at Kinnevik, deploying around EUR 700m into Zalando, Rocket Internet, Avito, Lamoda, Jabong, and HelloFresh. That seat gave him a comparative view across consumer internet bets that most operators never get. He saw which models survived contact with real markets and which collapsed under their own assumptions. Out of that operating and investing work came Gear Up, written with Stanford’s Tom Kosnik and Lena Ramfelt and published by Wiley in 2014. The book sets out a nine-component framework for testing whether a business model is actually viable before scaling it. It is now used in entrepreneurship classrooms at Stanford and the Stockholm School of Economics, where Kjellberg lectures on venture creation and sales culture. He is now back inside an operating business as founder and chairman of NORNORM, a circular, subscription-based office furniture company built with Inter IKEA as a co-founding investor and now backed by Verdane in a EUR 110m round. For executive audiences, this matters because it gives him a live case study on subscription economics and circular business models, drawn from a company he is currently running. Key speaking topics Business model innovation and venture design Scaling consumer technology businesses Sales culture and commercial growth Circular and subscription business models Corporate venturing and intrapreneurship Entrepreneurial decision-making under uncertainty Ideal for Boards and executive teams evaluating new ventures, spin-offs, or commercial model changes Chief Strategy Officers and Heads of Innovation responsible for new business creation Corporate venturing units and incubators inside large companies Founders and senior operators inside scale-up companies preparing for the next stage of growth Audience outcomes A clear way to stress-test a business model against the nine components of the Gear Up framework before committing capital A first-hand account of the commercial decisions that made Skype a scalable business, useful as a reference case for current bets A working view of how subscription and circular models change unit economics, drawn from NORNORM A sharper sense of which venture decisions are reversible and which lock the business in Direct comparison points from a portfolio that includes Zalando, HelloFresh, and Rocket Internet

Why organisations work with Javier Goyeneche He built a profitable circular fashion brand from waste streams that most of the industry still treats as someone else’s problem: discarded fishing nets, post-consumer PET, used tyres, and post-industrial cotton. He runs Upcycling the Oceans, a working supply chain of almost 5,000 fishermen across 83 Mediterranean ports that has recovered around 2,000 tonnes of marine waste since 2015. It is a named operational system, not a campaign. ECOALF became the first Spanish fashion company to certify as a B Corp in 2018 and sits in the top 5% globally in the environment category. Boards questioning the credibility of their own ESG claims recognise the standard. He gives leaders a direct account of the commercial trade-offs of circularity: why ECOALF refuses Black Friday, why 74% of its latest collection is single-material, and how the business still reached profitability. Thinkers50 Radar listing (2019) and the Schwab Foundation Social Innovator of the Year award (2020) place him in the small group of sustainability founders whose work has been independently examined, including in a published IMD case study. Biography highlights Founder and President of ECOALF, launched in Madrid in 2009. Thinkers50 Radar Class of 2019. Schwab Foundation Social Innovator of the Year, 2020. Leads the ECOALF Foundation and its Upcycling the Oceans programme, operating across 83 Mediterranean ports. Previously founded Fun and Basics in 1995, growing it to 350 points of sale and 70 branded stores before exiting. Subject of the IMD case study “ECOALF: Because there is no Planet B” by Benoit Leleux and Thomas Brochier. Biography Most fashion brands describe sustainability as a value. ECOALF treats it as an input constraint. The brand that Javier Goyeneche founded in Madrid in 2009 was built around a single operating question: can a fashion business be assembled entirely from recovered waste and still make money. It is now stocked in more than 1,500 stores worldwide and has been profitable since 2021. The raw materials tell most of the story. ECOALF manufactures from post-consumer PET bottles, discarded fishing nets, used tyres, coffee grounds, and post-industrial cotton and wool. The Upcycling the Oceans programme, run through the ECOALF Foundation, works with close to 5,000 fishermen across 83 Mediterranean ports and has recovered around 2,000 tonnes of marine waste since 2015. The supply chain is physical, named, and audited. The commercial discipline is the part boards tend to notice. ECOALF does not run seasonal sales, does not participate in Black Friday, and has pushed 74% of its latest collection into single-material garments so that items can be recycled at end of life. In 2018 it became the first Spanish fashion brand to certify as a B Corp, and in 2022 was named “Best for the World” in the environment category, placing it in the top 5% of the 5,000 B Corps globally. The recognition follows the work rather than leading it. Thinkers50 put Goyeneche on its Radar in 2019, the Schwab Foundation named him Social Innovator of the Year in 2020, and IMD has published a business-school case study on the model. For leadership teams trying to close the distance between their ESG commitments and their operating decisions, his value is specific. He has already made those trade-offs and can show where the numbers broke and where they held. Key speaking topics Circular business models in practice Sustainable and regenerative supply chains B Corp certification and corporate accountability Ocean plastic and waste recovery at scale Sustainable fashion and textile innovation Purpose-led entrepreneurship ESG credibility and greenwashing Ideal for Boards and executive committees setting sustainability strategy who need an operator’s view of what circularity costs and delivers. Consumer, retail, and industrial leadership teams under pressure to translate ESG commitments into supply-chain decisions. Founders and commercial leaders building purpose-led businesses who want the honest commercial arithmetic behind a Thinkers50-recognised model. Audience outcomes A concrete picture of how a circular business model functions end to end, from waste sourcing to single-material garment design to retail policy. A sharper test for their own sustainability claims against B Corp-grade standards. Language for the trade-offs involved in refusing discount-driven growth channels while remaining commercially viable. An operator’s account of how a multi-stakeholder supply chain, in this case with fishing communities across 83 Mediterranean ports, actually gets built.

Why organisations work with Henry Chesbrough He is the named author of the framework that most corporate innovation functions claim to use. When a board wants the original argument rather than a consultant’s summary, they bring him in. Two decades of field research inside Procter & Gamble, Intel, IBM, GE, Bayer, and Huawei give him specific evidence on where open innovation pays off and where it quietly fails. His work extends beyond R&D into business models and services, which is where most open innovation programmes stall once the easy wins run out. He sits at the centre of the academic and practitioner networks that define the field, including the Garwood Center at Berkeley Haas and the Open Innovation Community he founded. Recognition from Thinkers50 (ranked four times), the Industrial Research Institute’s Medal of Achievement, and the Academy of Management’s Distinguished Scholar-Practitioner Award establishes standing with both academic and corporate audiences. Biography highlights Faculty Director of the Garwood Center for Corporate Innovation at UC Berkeley’s Haas School of Business. Maire Tecnimont Professor of Open Innovation at Luiss University, Rome. Author of “Open Innovation” (HBS Press, 2003), “Open Business Models” (2006), “Open Services Innovation” (2011), and “Open Innovation Results” (Oxford University Press, 2020). Named to the Thinkers50 ranking four times and shortlisted for the Thinkers50 Innovation Award in 2011. Recipient of the Industrial Research Institute’s Medal of Achievement (2017), the Herbert Simon Award (2020), and the Academy of Management Distinguished Scholar-Practitioner Award (2022). Honorary doctorates from Hasselt University, the University of Vic, and Eindhoven University of Technology. Biography “Open innovation” is the most widely adopted idea in corporate R&D of the last twenty years, and Henry Chesbrough is the person who named it. His 2003 book set out a simple claim that changed how firms think about invention: no organisation, however well resourced, can rely only on its own labs. The better question is how to combine internal and external ideas, and how to build a business model that captures value from both. That argument has held up through two decades of field research. Chesbrough’s work inside Procter & Gamble, Intel, IBM, GE, Bayer, and Huawei is the evidence base behind “Open Innovation Results” (Oxford University Press, 2020), which examines why many open innovation programmes stall and what separates the firms that generate measurable returns from the ones that merely adopt the vocabulary. His institutional base is the Garwood Center for Corporate Innovation at UC Berkeley’s Haas School of Business, where he is Faculty Director. He is also Maire Tecnimont Professor of Open Innovation at Luiss University in Rome, and previously held a chair at ESADE in Barcelona. Before academia he spent over a decade in Silicon Valley’s disk drive industry, finishing as Vice President of Marketing at Quantum’s Plus Development subsidiary. Recognition has followed the field’s maturity. Thinkers50 has named him to its ranking four times, the Industrial Research Institute awarded him its Medal of Achievement in 2017, and the Academy of Management gave him its Distinguished Scholar-Practitioner Award in 2022. For senior leaders rebuilding an innovation function, Chesbrough brings both the original thesis and the accumulated evidence of what happens when it meets a real P&L. Key speaking topics Open innovation Business model innovation Corporate R&D strategy Ecosystems and external partnerships for innovation Services innovation Technology commercialisation Intellectual property strategy Ideal for CEOs and CTOs responsible for corporate R&D and innovation portfolios Chief Strategy Officers rebuilding the firm’s approach to external partnerships and ecosystems Heads of corporate venturing, open innovation, and new business building Boards and executive teams reviewing the economics of internal versus external innovation sourcing Audience outcomes A clear grasp of what open innovation actually requires beyond the label, from the person who defined it. Named examples of where the model has produced measurable results and where large firms have wasted effort. A sharper view of how business models, not just technology pipelines, determine returns on innovation spend. Language and frameworks that help executive teams align on what “open” means for their specific sector.