Business Strategy & Growth

Why organisations work with Michelle Stacy She has personally run the playbook she teaches. Keurig went from $200M to $2.5B in revenue on her watch, with category-defining partnerships built around Starbucks, Dunkin’, and Folgers. She brings sitting board director judgement, not retired-executive nostalgia. iRobot and Skullcandy are her current rooms; she speaks about commercial decisions she is still being held accountable for. She works with named operating frameworks, OGSM for strategic alignment and the Superconsumer model for customer prioritisation, so audiences leave with a structured way to attack the problem on Monday morning. Her 25 years inside P&G and Gillette give her a deep view on global brand building, including leading Gillette’s Oral Care across 70 countries and the launch of Mach3. She is one of a small group of speakers who can move credibly between a CEO offsite on growth strategy and a women’s leadership keynote without changing register. Biography highlights Former President, Keurig: grew revenue from $200M to $2.5B and built partnerships with Starbucks, Dunkin’, and Folgers 25 years at Procter & Gamble and Gillette, including leadership of Global Oral Care across 70+ countries and the launch of Gillette Mach3 Current board director: iRobot, Skullcandy, Milton’s Baking Company Prior board roles: Coravin, Hydrafacial, Tervis Tumblers, Young Innovations Advisor to growth-stage brands including Bellwether Coffee and Adventure Ready Brands MBA, Kellogg School of Management, Northwestern; BA, Dartmouth College Biography Keurig was a $200M business when Michelle Stacy took over as President. Five years later it was a $2.5B category leader, with Starbucks, Dunkin’, and Folgers running their coffee through its system. That story is the basis of nearly every keynote she gives, but it is not nostalgia. It is the case study she uses to teach portfolio choice, partnership design, and the operating decisions that separate growth from scale. Before Keurig she spent 25 years inside Procter & Gamble and Gillette, including a global Oral Care role across more than 70 countries and the launch of Mach3, one of the most successful product introductions in shaving category history. That background gives her a view of consumer business most speakers cannot match: how a global parent operates, how a category challenger competes, and where the two playbooks differ. She is still in the rooms where these decisions get made. As a current board director at iRobot, Skullcandy, and Milton’s Baking Company, with prior service at Coravin, Hydrafacial, Tervis Tumblers, and Young Innovations, she works on live commercial questions every quarter. Her advisory clients, including Bellwether Coffee and Adventure Ready Brands, get the same operating lens. What she brings to a stage is named, structured method. OGSM as a strategic planning tool. The Superconsumer model to find the 10% of customers driving most of the value. A view of engagement built on the premise that disengaged teams cannot execute a growth plan, regardless of how good the plan is. Senior audiences leave with a playbook they recognise, because she has run it. Key speaking topics Scaling consumer brands Strategic partnerships and category creation Superconsumer segmentation Innovation portfolio management Engagement-driven leadership Board-level commercial judgement Women in senior commercial roles Ideal for CEOs and commercial leaders of consumer, retail, and CPG businesses scaling past $200M Boards and executive teams setting innovation and growth strategy Heads of marketing and customer experience working on segmentation and brand prioritisation Senior women’s networks inside large commercial organisations Audience outcomes A clearer view of which customer segments warrant the largest share of investment and why A structured strategic planning approach (OGSM) audiences can apply to their own businesses Specific lessons from category-defining partnerships, told from the inside of the deal A practical model for how engaged leadership translates into commercial execution

Why organisations work with Tom Roach He originated the “performance plateau” framework, a specific, named diagnosis of the growth ceiling that confronts brands over-indexed on performance channels, developed in collaboration with econometrician Dr Grace Kite and published in Marketing Week. His IPA Effectiveness Gold Awards span McDonald’s, Sainsbury’s, John Lewis, and Barclays, among the most analytically rigorous advertising effectiveness cases in UK industry history. As Head of Effectiveness at adam&eveDDB, he worked directly alongside Les Binet, the most cited figure in marketing effectiveness research, placing him at the centre of the field’s most serious practitioner thinking. He is one of the few voices making the commercial case for brand investment from inside a performance-first agency group, giving his arguments about the brand/performance divide an operational credibility that consulting positions rarely carry. His “Share of Model” framework addresses an unmapped emergent risk: how large language models represent brands, and what that means for commercial visibility as AI increasingly mediates discovery and purchase intent. Biography highlights VP Brand Strategy at Jellyfish, part of The Brandtech Group; prior roles at adam&eveDDB, BBH London, Leo Burnett, and AMV BBDO – a career spanning over two decades at the leading edge of UK advertising Multiple Gold IPA Effectiveness Awards across campaigns for McDonald’s, Sainsbury’s, John Lewis, and Barclays Head of Effectiveness at adam&eveDDB working directly alongside Les Binet Key contributor to BBH London’s designation as IPA Effectiveness Company of the Year 2018–19 Marketing Week columnist; regular speaker at Cannes Lions, SXSW, Google Firestarters, and IPA Effweek Originator of the “performance plateau” concept (with Dr Grace Kite) and associated “Bothism” brand/performance integration framework, widely adopted in marketing practice Biography Many marketing organisations are measuring the right things in the wrong sequence. Brands that concentrated investment in performance channels – search, social, display – often found their growth curve flattening at precisely the moment leadership expected it to accelerate. Tom Roach named this pattern the “performance plateau,” developing the concept with econometrician Dr Grace Kite and publishing it in Marketing Week, where it has since entered mainstream marketing vocabulary. The credibility behind that argument is operational. As Head of Effectiveness at adam&eveDDB, Roach worked directly alongside Les Binet – the most cited figure in marketing effectiveness research – before that, spending seven years driving BBH London’s effectiveness practice to IPA Effectiveness Company of the Year status in 2018–19. The IPA Gold Awards he contributed to, across McDonald’s, Sainsbury’s, John Lewis, and Barclays, represent some of the most analytically demanding advertising cases in UK industry history. At Jellyfish, part of The Brandtech Group, Roach holds a position that few brand effectiveness thinkers occupy: making the case for long-term brand investment from within a digital-first, performance-oriented agency. That vantage point has produced frameworks with real institutional friction behind them, “Bothism” (the philosophy of ending the false choice between brand and performance), a revised model of how people enter and move through markets, and “Share of Model,” which addresses what large language models say about brands and why this matters commercially. He writes regularly for Marketing Week and speaks at Cannes Lions, SXSW, and IPA Effweek, using those platforms to pressure-test frameworks with practitioners rather than simply advocate positions. Key speaking topics Marketing effectiveness Brand and performance marketing integration The performance plateau Brand building in fragmented media Creative effectiveness Generative AI and brand strategy AI brand visibility and Share of Model Ideal for CMOs and marketing leadership teams whose growth from performance channels is flattening CFOs and senior leaders challenged to build the internal case for long-term brand investment Brand and performance marketing teams operating in organisational silos Agency leadership and strategy teams working across integrated client portfolios Audience outcomes A specific diagnostic for identifying whether their organisation has hit the performance plateau, and a framework for addressing it Clearer understanding of how brand building and performance marketing are commercially interdependent rather than competing priorities A framework for evaluating creative effectiveness across fragmented, platform-native media environments Practical thinking on what AI-mediated search and discovery means for brand visibility (Share of Model) Language and commercial evidence to make the case for brand investment to boards and finance leadership

Why organisations work with Kevin Lane Keller He authored the framework most senior marketers were trained on. The Customer-Based Brand Equity model, his 1993 Journal of Marketing paper, is the reference point that brand equity conversations still anchor to. He co-authors the standard MBA marketing textbook. Marketing Management with Philip Kotler is in its 16th edition and sits on the syllabus of most top business schools, which means his vocabulary is already shared by the room. He has advised brand strategy at Accenture, American Express, Disney, Ford, Intel, Nike, P&G, Samsung, Starbucks, Coca-Cola, Microsoft, and Google, so the case material is current rather than historical. He treats the tension between short-term performance marketing and long-term brand building as a capital allocation question, not a creative one, which lands with CFOs and CEOs as well as CMOs. He brings the academic credibility of 135+ peer-reviewed papers and a Tuck professorship without retreating into theory; the work has been pressure-tested in expert witness testimony for Amazon, Meta, Mercedes-Benz, and the NFL. Biography highlights E. B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College. Author of Strategic Brand Management, 5th edition, co-authored with Vanitha Swaminathan, widely referred to as the “bible of branding.” Co-author with Philip Kotler and Alex Chernev of Marketing Management, 16th edition. Originator of the Customer-Based Brand Equity (CBBE) model, 1993 Journal of Marketing. Former Executive Director of the Marketing Science Institute, 2013 to 2015. Previously held tenured marketing posts at Stanford Graduate School of Business, UC Berkeley, and UNC Chapel Hill. Biography The argument over what brand investment is actually for has moved from the marketing function to the boardroom. Finance leaders want a defensible link between brand spend and enterprise value. Marketing leaders are negotiating between short-term performance metrics and the longer arc of customer preference. Keller’s work is the framework most of those conversations are still built on. His 1993 Journal of Marketing paper introduced the Customer-Based Brand Equity model, which redefined brand value as what customers know, feel, and recognise about a brand rather than as a balance-sheet residual. The CBBE pyramid remains a standard reference for measuring brand strength inside organisations like Accenture, American Express, Disney, Nike, P&G, and Samsung, all of which have drawn on his counsel. He co-authors Marketing Management with Philip Kotler and Alex Chernev, now in its 16th edition, and Strategic Brand Management with Vanitha Swaminathan, now in its 5th. Both textbooks are core curriculum at most top business schools, which means most CMOs in the room were trained inside his vocabulary. He has held tenured positions at Stanford, Berkeley, and UNC before Tuck, and served as Executive Director of the Marketing Science Institute. Keller’s current work focuses on how brands hold their position when AI reshapes media buying, customer experience, and pricing simultaneously. He addresses the tension senior teams face directly: how to keep building the brand asset when every dashboard rewards the campaign. Key speaking topics Customer-based brand equity Building global power brands Brand strategy and brand architecture Integrated marketing communications The economics of brand investment AI and the future of brand management Marketing strategy at the CEO and CFO level Ideal for CMOs and brand leaders defending brand investment to boards and finance functions CEOs and CFOs evaluating how brand contributes to enterprise value Marketing leadership offsites and senior marketing development programmes Global brand and category teams in consumer, technology, and financial services Audience outcomes A shared vocabulary, grounded in the CBBE framework, for discussing brand value across marketing, finance, and the executive team A clearer view of how short-term performance activity and long-term brand building reinforce or undermine each other Diagnostic tools for assessing where a brand is strong, vulnerable, or under-leveraged in current category dynamics A current perspective on what AI changes, and does not change, for brand strategy Case context from senior brand decisions inside Nike, Disney, P&G, Samsung, Google, and others

Why organisations work with David Avrin He names, in operational detail, the specific behaviours and processes that cause customers to leave. His 24-reason framework in Why Customers Leave gives commercial and operations teams a working diagnostic, not a slogan. He separates customer service from customer experience and makes the distinction commercially useful. Service is what staff do; experience is what customers feel about the entire buying journey, including everything that happens before a human is involved. His content is built for revenue-facing teams: sales, marketing, customer success, frontline operations. It translates directly into process changes, not cultural aspirations. He has delivered keynotes for the commercial leadership of organisations including Toyota, Johnson & Johnson, and Fidelity Investments, and frames customer experience in the terms those rooms respond to: margin and retention. Forbes named Why Customers Leave one of its Top 10 Books of 2019. The book is published in six languages and is used as a reference text by CX teams internationally. Biography highlights Author of seven books, including Ridiculously Easy to Do Business With, The Morning Huddle, and Why Customers Leave (and How to Win Them Back) Why Customers Leave named one of Forbes’ Top 10 Books of 2019, published in six languages Certified Speaking Professional (CSP) and Global Speaking Fellow, the two highest professional designations in the global speaking industry Recent keynote clients include Toyota, Johnson & Johnson, Hilton, Fidelity Investments, and RE/MAX, with two main-stage appearances at the Million Dollar Round Table Has delivered keynotes in 28 countries, including Singapore, Dubai, London, Mumbai, Johannesburg, Buenos Aires, Bangkok, Melbourne, and Barcelona A 25-year body of work on customer experience and commercial differentiation in saturated markets Biography Most customer-facing organisations now compete in markets where the buyer has effectively unlimited substitutes a click away. The cost of being slightly harder to deal with than a competitor has changed. It used to be measured in complaints. Now it is measured in defection. David Avrin has spent twenty-five years working on the operational side of that problem. His seven books, including Why Customers Leave (and How to Win Them Back), named one of Forbes’ Top 10 Books of 2019, and Ridiculously Easy to Do Business With, are practitioner texts. They name the specific points in a buying journey where customers disengage, and what commercial teams can do about each one. That commercial register comes from the rooms he works in. Avrin’s recent keynote clients include Toyota, Johnson & Johnson, Hilton, Fidelity Investments, and RE/MAX, and he has twice taken the main stage at the Million Dollar Round Table. He makes the case for customer experience in the language of margin and retention. He holds CSP and Global Speaking Fellow designations, the two senior credentials in the international speaking industry, and has delivered keynotes in 28 countries. The argument running through Avrin’s work is that service quality is now table stakes. The remaining differentiator is friction, every avoidable obstacle between a prospect’s intent and their purchase, and between a customer’s need and its resolution. Removing it is harder, slower, and more commercially valuable than most organisations recognise until they lose share. Key speaking topics Customer experience strategy Friction reduction in buying journeys Customer retention and defection Sales and revenue growth Customer service versus customer experience Ease and convenience as competitive advantage Ideal for Chief customer officers, CX directors, and customer success leaders rebuilding the post-sale experience CMOs and commercial directors under pressure to defend margin in saturated categories Sales, service, and frontline operations teams responsible for the moments where customers decide to stay or leave Franchise networks, retail organisations, and multi-site businesses needing consistency in customer experience across locations Audience outcomes A working diagnostic of where customers are silently leaving and why A clear separation between customer service and customer experience, and the commercial implications of each Specific friction points to remove in their own buying and service journeys A reframing of customer experience as a revenue and retention lever rather than a service-quality metric

Why organisations work with Mel Abraham A practitioner’s view of personal finance, not a motivational one. Thirty years as a CPA advising founders and high earners sits behind every framework he teaches. Financial wellbeing translated into a workforce metric. His employee financial wellness sessions connect personal money stress directly to productivity, retention, and engagement numbers a CFO recognises. A published, repeatable system. Building Your Money Machine and its Wealth Priority Ladder give audiences a sequenced model they can act on the next morning, not a set of principles to remember. Credibility at the top of the speaker profession. The Certified Speaking Professional designation is held by fewer than one in ten working speakers, and Abraham earned it on top of the CPA qualification. A founder’s story buyers can verify. He built, sold, and reinvested through a cancer diagnosis and recovery, which is why the work avoids the abstract optimism that defines most personal-finance content. Biography highlights USA Today bestselling author of Building Your Money Machine (Hay House, 2024). International bestselling author of The Entrepreneur’s Solution. Certified Public Accountant with more than 30 years of advisory experience to founders and entrepreneurs. Certified Speaking Professional, National Speakers Association. Host of the Building Your Money Machine podcast and YouTube show, reaching around two million viewers. Has shared stages with Tony Robbins, Brendon Burchard, Arianna Huffington, Ed Mylett, and Amy Porterfield. Biography The gap between earning a high income and being financially free is wider than most professionals expect. Lifestyle absorbs salary growth, savings sit idle, and the moment when work becomes a choice keeps moving further out. Mel Abraham has spent three decades inside that gap as a CPA advising founders and high earners, and his work begins with the mechanics of closing it. Building Your Money Machine, his 2024 USA Today bestseller, sets out the sequence: earn, grow, protect. The book introduces the Wealth Priority Ladder and the Five Incomes, frameworks he uses to move audiences from a single salary to a portfolio of cash-producing assets. It followed The Entrepreneur’s Solution, an earlier international bestseller written for owner-operators trying to scale without trading their lives for the business. Inside organisations, Abraham translates the same material into a workforce argument. Personal financial stress shows up as distraction, presenteeism, and turnover, and his Financial Wellness, The Missing Link to Employee Wellness programme reframes it as a measurable productivity issue rather than a soft benefit. Buyers tend to be CHROs, founders, and benefits leads who want financial literacy treated with the same seriousness as physical and mental health. The Certified Speaking Professional designation, held by under one in ten working speakers, sits alongside the CPA credential. The combination is unusual, and it is what allows Abraham to take a stage at a sales kickoff of 20,000 or a boardroom of 10 and treat both as exercises in numerical precision. Key speaking topics Personal financial freedom and wealth-building systems Employee financial wellness and productivity Entrepreneurship and founder economics Wealth priority sequencing for high earners Legacy planning and intergenerational wealth Money mindset and behavioural finance Ideal for Sales conferences, founder summits, and entrepreneur networks CHROs and benefits leads building financial wellbeing into the employee proposition Wealth management, banking, and financial services events for client audiences Professional services firms and partnerships addressing partner and associate financial literacy Audience outcomes A sequenced model for converting earned income into income-producing assets A clearer view of which financial moves come first, second, and third Language for treating financial wellbeing as a measurable workforce outcome, not a benefit line item A founder’s account of building wealth through health crisis and business reinvention Tools drawn from a CPA practice rather than a motivational frame

Why organisations work with Costas Andriopoulos He has built one of the most cited academic foundations for organisational ambidexterity, the discipline of running exploitation and exploration in parallel, and translates it into language a leadership team can act on rather than admire. His 2009 Organization Science paper with Marianne Lewis is on most senior reading lists in the field, which gives the boardroom conversation a defensible reference point when innovation budgets come under pressure. “Purposeful Curiosity” gives leaders a working method for the awkward middle of an innovation cycle, where the question is not whether to explore but how to keep the inquiry productive when results are slow. As founder of Bayes X, he runs a live research programme on disruption with corporate partners, so the case material he brings to a session is current rather than historical. He has acted as thematic advisor on the Amundi (Lyxor) MSCI Disruptive Technology ETF, giving him a working view of how capital markets currently price the very disruption that operating leaders are trying to manage. Biography highlights Professor of Innovation and Entrepreneurship, Bayes Business School, City, University of London Associate Dean for MBA Programmes, Bayes Business School Founder and Director, Bayes X, the school’s Research Centre for Innovation and Disruption Director, Avyssos Advisors Ltd., innovation management consultancy Author, “Purposeful Curiosity” (Yellow Kite/Hachette, 2022), endorsed by Adam Grant Co-author, “Managing Change, Creativity and Innovation” (5th edition, Sage, 2024) Research published in Organization Science, Human Relations, Journal of Product Innovation Management, Long Range Planning, and California Management Review Thematic advisor to the Amundi (Lyxor) MSCI Disruptive Technology ETF Biography The hardest problem inside an established firm is not whether to innovate. It is how to keep the innovation agenda alive against the gravitational pull of the existing business. Costas Andriopoulos has spent two decades building the academic and practical answer to that question. His 2009 paper with Marianne Lewis in Organization Science set out how ambidextrous firms hold exploitation and exploration in productive tension rather than collapsing one into the other. The work has become a reference point for how senior teams discuss the paradox of running today’s business while building tomorrow’s. He has continued that line of research through articles in Human Relations, Journal of Product Innovation Management, Long Range Planning and California Management Review. At Bayes Business School he holds the chair in Innovation and Entrepreneurship, serves as Associate Dean for MBA Programmes, and founded the Bayes X Centre for Innovation and Disruption. Through Avyssos Advisors he works with founders and corporate leadership teams; through the Amundi (Lyxor) MSCI Disruptive Technology ETF advisory work he sees the same disruption priced by capital markets. “Purposeful Curiosity,” published by Yellow Kite in 2022 and endorsed by Adam Grant, took that research base to a wider audience. Its argument is operational rather than inspirational: curiosity becomes useful only when it is structured, directed, and protected against the day-to-day demands that crowd it out. That is the brief he brings into a leadership room. Key speaking topics Organisational ambidexterity Disruptive innovation in established firms Purposeful curiosity as a leadership discipline Innovation portfolio management Entrepreneurial mindset inside corporates Leading creative teams The paradox of exploitation and exploration Ideal for CEOs and executive committees holding both a profitability and a growth mandate Chief Innovation Officers and heads of R&D under board pressure to show returns from exploration CHROs and learning leaders building leadership development programmes that include innovation capability Founders and senior leadership teams of scale-ups moving from a single product to a portfolio Audience outcomes A clear vocabulary for the paradox of running today’s business while building the next one A defensible reference framework, drawn from peer-reviewed research, for protecting the exploration agenda inside an established firm A working method for converting individual curiosity into a managed organisational practice Examples of how ambidextrous firms structure decisions, incentives and team design to hold both modes at once

Why organisations work with Levi Roots Few founders can speak with authority on what happens after the famous television moment. Levi has lived the full arc from Dragons’ Den pitch to national distribution, brand extension, restaurant operation, and category exit. His Reggae Reggae Sauce became Sainsbury’s fastest-selling product in six weeks, a verifiable retail data point that grounds his story in commercial substance, not anecdote. He brings a distinctive blend of performance and persuasion to a stage. The guitar is not decoration; it is the brand mechanic that won the original Dragons’ Den room. His career covers product development, retail buyer negotiation, licensing, restaurant launch, and brand stewardship across nearly two decades. That spread is rare in motivational speakers. Biography highlights Founder of Reggae Reggae Sauce; secured £50,000 investment from Peter Jones and Richard Farleigh on Dragons’ Den in 2007. Brand portfolio includes sauces, ready meals, soft drinks, and desserts stocked nationally across UK supermarkets. Operated the Levi Roots Caribbean Smokehouse at Westfield Stratford City, 2015 to 2019. Author of six cookbooks and the business book You Can Get It If You Really Want, published by Collins in 2011. MOBO Award nominee for Best Reggae Act, 1998, for the album Free Your Mind. Honorary Fellow of the Royal Agricultural University. Biography Reggae Reggae Sauce arrived in Sainsbury’s in 2007 and outsold Heinz Ketchup within six weeks. That single retail fact, more than the famous guitar pitch on Dragons’ Den, is the reason Levi Roots is taken seriously by commercial audiences. It marked one of the fastest retail launches the supermarket had recorded. The brand has since extended into ready meals, soft drinks, desserts, restaurant partnerships, and a flagship Caribbean Smokehouse in Westfield Stratford City. Each step required a different commercial discipline, from product development and licensing to retail buyer negotiation and hospitality operation. Levi has worked through all of them with Peter Jones still on the cap table. Before the sauce, there was a Brixton kitchen, a Notting Hill Carnival stall trading for more than twenty years, and a MOBO-nominated music career under the name Free Your Mind. That backstory matters because it explains the brand. The product was not a marketing construct. It was a recipe with a performance attached to it. On stage, Levi works the same instinct. He plays the guitar, tells the Windrush family story, and walks audiences through what actually happens when a domestic recipe meets a national retail buyer. The argument is for founders, sales teams, and culture-led brands that need a working example of how authenticity translates into shelf space. Key speaking topics Entrepreneurship and start-up scaling Brand building from personal narrative Retail launch and supermarket distribution Resilience and reinvention Cultural heritage as commercial advantage Storytelling and performance in business Ideal for Sales conferences and retail customer events Founder programmes, accelerators, and entrepreneurship awards Diversity and inclusion events seeking a commercial voice After-dinner and motivational keynotes for large mixed audiences Audience outcomes A concrete account of how a kitchen-table product reaches a national supermarket shelf. A live demonstration of how performance and personality function as brand assets. Direct lessons on negotiating with investors and retail buyers, drawn from a known case. An entertaining, music-led keynote that leaves a room energised rather than lectured.

Why organisations work with Eric Ries He authored the operating method most used by modern product teams. When a CFO asks how an innovation portfolio should be measured and governed, the answer most large companies reach for is his. He has tested the method inside GE, IBM, Intuit, and the US federal government, not just early-stage startups, so the case studies he draws on are at enterprise scale. He founded the Long-Term Stock Exchange, a SEC-approved national securities exchange. That gives him a working perspective on how ownership structure and reporting cadence shape executive behaviour, well beyond a consultant’s view. His new book Incorruptible reframes corporate governance as a strategic act, addressing why successful companies drift from the principles that built them. Useful for boards under pressure on mission, accountability, and long-term value. Biography highlights Author of The Lean Startup, The Startup Way, and Incorruptible (Authors Equity, distributed by Simon & Schuster, 2026). Founder and Executive Chairman of the Long-Term Stock Exchange, approved by the SEC in 2019. Architect of GE’s FastWorks program under CEO Jeff Immelt, applied across thousands of GE executives. Former Entrepreneur-in-Residence at Harvard Business School and IDEO Fellow; advisor to Pivotal. Ranked #12 on the Thinkers50 list (2019); The Lean Startup on the Thinkers50 Management Classics Booklist (2023). Biography Most large companies are excellent at running the business they already have and unreliable at building the next one. The systems that govern the core business, budgets, milestones, quarterly review, were not designed for ventures whose value is mostly unknown at the point of funding. Eric Ries spent two decades turning that mismatch into a working method. The Lean Startup, published in 2011, codified validated learning, the minimum viable product, and innovation accounting as a portable management discipline. The book has been translated into more than thirty languages and now sits on the Thinkers50 Management Classics Booklist. Its follow-up, The Startup Way, captured what happens when those ideas are pushed into established companies. The case studies are drawn from inside GE, where Ries worked with CEO Jeff Immelt on the FastWorks program, alongside engagements with IBM, Intuit, and the US federal government. The governance question runs through all of his work. In 2015 he proposed the Long-Term Stock Exchange in The Lean Startup; the SEC approved LTSE as a national securities exchange in 2019, and Ries serves as Executive Chairman. His 2026 book Incorruptible, published by Authors Equity and distributed by Simon & Schuster, argues that good companies fail predictably because ownership, incentives, and accountability quietly reshape behaviour as they scale. The book was selected for the Thinkers50 Best New Management Booklist. What separates Ries from other innovation speakers is range. He has authored the methodology, run the corporate transformations that test it, and built a regulated capital-markets venue to address the structural problem his books diagnose. For senior teams that want innovation handled as a portfolio discipline, not a culture programme, he is the source. Key speaking topics Lean Startup methodology Innovation accounting and the management of internal ventures Entrepreneurial management inside established companies Corporate governance and long-term value AI applied to product validation and customer acquisition The Long-Term Stock Exchange and capital-markets reform Ideal for CEOs and boards of public companies wrestling with quarterly pressure versus long-horizon investment. Chief innovation, strategy, and transformation officers responsible for portfolios of new ventures inside large organisations. Founders and senior leaders of scale-up companies preparing for institutional ownership. Corporate development and venture teams looking to apply validated-learning discipline to internal investment decisions. Audience outcomes A working vocabulary for measuring new ventures separately from the core business, drawn directly from innovation accounting. A clear diagnosis of why most corporate innovation programmes fail at the governance layer rather than the creativity layer. A view of how ownership structure, board cadence, and reporting rules quietly shape executive behaviour over time. Specific case material from GE, IBM, Intuit, and US federal agencies that audiences can map onto their own structures.

Why organisations work with Shontavia Johnson A working intellectual property lawyer who can speak plainly to founders, intrapreneurs, and content creators about what they actually own and how to defend it. Practical authority on inclusive entrepreneurship from inside a major US research university, not from a consultancy deck. She runs Clemson’s entrepreneurship and innovation function. A track record of turning an academic specialism (she was Drake Law School’s first Black woman to earn tenure and an endowed chair) into mainstream platforms: TIME, The Washington Post, NPR, SXSW, Smithsonian, TEDxAtlanta. An operator’s view of where inclusive innovation actually breaks down: access to capital, IP literacy, network sponsorship, and the gap between ideas and ownership. Aspen Institute Liberty Fellow and Fulbright Specialist to Uzbekistan, with experience translating IP and entrepreneurship frameworks across developed and emerging economies. Biography highlights Associate Vice President for Entrepreneurship and Innovation, Clemson University First African-American woman to receive full tenure and an endowed chair at Drake University Law School; former director of its Intellectual Property Law Center Liberty Fellow, Aspen Institute; member of the Aspen Global Leadership Network Fulbright Specialist to Uzbekistan Twice named one of the Top 40 Young Lawyers in the United States (American Bar Association and National Bar Association); Jackie Robinson Foundation 42 Under 40 Alumni Award Bylines and features in TIME, Fortune, Newsweek, The Washington Post, LA Times, U.S. News & World Report, CNN, NPR Biography Innovation conversations in large organisations tend to skip a step. They focus on culture and pipeline, then move to outputs and revenue, and rarely pause on the practical question in between: who owns the idea, and who is positioned to commercialise it. That is the gap Shontavia Johnson works in. She trained as an engineer, then as a lawyer, and holds a licence to practise patent law. At Drake University Law School she became the first African-American woman to receive full tenure and an endowed chair, and ran the Intellectual Property Law Center. She now serves as Associate Vice President for Entrepreneurship and Innovation at Clemson University, where she connects students, founders, corporates, and other universities into a working entrepreneurial system. Her public work argues that inclusive entrepreneurship is a commercial question before it is a values one. Through LVRG, a community for women of colour entrepreneurs, and earlier the Brand and Business Company, she has built education and ownership pathways for founders the venture system tends to underestimate. Her writing has appeared in TIME, Fortune, Newsweek, The Washington Post, and U.S. News & World Report, and she has been interviewed across NPR, CNN, and the LA Times. The Aspen Institute named her a Liberty Fellow, placing her in its Global Leadership Network. The US State Department deployed her as a Fulbright Specialist to Uzbekistan to advise on intellectual property. Across both stages, the through-line is the same: original ideas only become advantage when the people generating them know how to protect and commercialise them. Key speaking topics Inclusive entrepreneurship and access to capital Intellectual property strategy for founders and creators Intrapreneurship and innovation inside large organisations Personal brand and idea ownership Entrepreneurship education and university-industry partnerships Diversity and innovation as a commercial argument Ideal for Innovation, R&D, and IP leadership teams Chief diversity and inclusion officers working on entrepreneurship, supplier diversity, and founder programmes University and corporate-venture leadership building entrepreneurial pipelines Conferences and audiences focused on inclusive growth, creator economies, and venture inclusion Audience outcomes A clearer view of where inclusive innovation breaks down operationally, not rhetorically Specific language for talking about intellectual property as a strategic asset for founders and intrapreneurs The commercial case for backing underestimated founders, with named programmes and mechanisms An applied framework for converting personal expertise and lived experience into ownable intellectual property and brand Permission and prompts to act on ideas already inside the organisation

Why organisations work with Lolita Taub She runs a working venture fund built on the community-as-moat thesis, so the argument is tested against capital decisions every week, not theorised from the outside. She has sat on both sides of the cap table: $50M-plus in enterprise tech sold at IBM and Cisco, then 100-plus pre-seed and seed investments through Backstage Capital, The Community Fund and Ganas Ventures. She built Ganas Ventures as the first Latina-led traditional VC fund using a public fundraising structure under SEC Rule 506(c), which gives her direct experience of investor access as a design problem, not a diversity slogan. Her audience network of 90,000-plus founders, funders and operators, plus a 22,000-subscriber newsletter, is itself proof of the playbook she teaches. Biography highlights General Partner and founder, Ganas Ventures, investing pre-seed and seed across the US and Latin America. Co-founder of The Community Fund with Jesse Middleton and Flybridge, a $5M vehicle backing community-driven startups. Forbes 30 Under 30 Finalist; World Economic Forum Global Shaper across San Diego, Madrid and New York hubs. 2x TEDx speaker; keynote stages at Meta, Zoom, Stanford and Harvard. 2025 Stella Foundation Lifetime Achievement Award; 2025 ¡HOLA! Latina Powerhouse in the Disrupters category. MBA, IE Business School; BA International Relations, University of Southern California. Biography Most early-stage companies are built on a marketing assumption that no longer holds. Distribution channels are saturated, paid acquisition costs keep climbing, and customers move on the moment a cheaper alternative appears. The companies that survive are the ones whose users, contributors and earliest believers feel ownership over the product, and that is a structural design choice, not a campaign. Ganas Ventures was built around that observation. As General Partner and founder, Taub invests pre-seed and seed cheques into community-driven companies across the US and Latin America, and runs the fund itself as a community of operators, angels and LPs rather than a closed institutional vehicle. Before Ganas, she co-founded The Community Fund with Jesse Middleton and Flybridge, a $5M fund seeding the same thesis into 100 startups. The argument has weight because she sold the technology stack before she invested in it. Seven-plus years at IBM and Cisco produced the first US Cloud sale at QAD and the first Cisco IoT Connected Cities project, and a track record across data analytics, security and cloud. She then moved through Backstage Capital, Indie.VC, K Fund and NextGen Venture Partners, and now sits on more than 100 portfolio cap tables. Outside the fund, she is a 2x TEDx speaker and World Economic Forum Global Shaper who has keynoted at Meta, Zoom, Stanford and Harvard. The 2025 Stella Foundation Lifetime Achievement Award and a place on ¡HOLA!’s Latina Powerhouse list recognise a working venture practice, not a personal story. Key speaking topics Community as commercial moat Early-stage venture strategy Building investor and founder networks Underestimated founders and capital access Latin America and US cross-border tech Responsible AI and bias in product Inclusive investing and Rule 506(c) fund design Ideal for Founders and operating teams at pre-seed through Series A Corporate venture, innovation and ecosystem leads building community plays CMOs and growth leaders rethinking brand around customer ownership LP and family office audiences allocating to emerging-manager strategies Audience outcomes A working definition of community moat that can be applied to a specific product, not a generic brand claim A view of how early capital is actually allocated to community-driven companies, from a GP writing those cheques Practical reference points from 100-plus portfolio investments, including what separates a real community from an audience A grounded reading of how inclusion shows up in commercial strategy and fund design, away from political signalling Direct exposure to the US and Latin America early-stage landscape from an investor active on both sides

Why organisations work with Rachel Rodgers She has bootstrapped a company from zero to eight figures and four consecutive Inc. 5000 listings, so her advice on scale comes from running the playbook, not observing it. We Should All Be Millionaires gives clients a named, bestselling thesis on women’s wealth they can build a programme, sponsorship or summit around, rather than a generic empowerment message. She speaks credibly to the founders most internal entrepreneurship and supplier-diversity programmes struggle to reach: women, BIPOC and LGBTQIA+ operators trying to move beyond six figures. A former intellectual-property attorney, she pairs business-coaching language with practical commercial structure, pricing, contracts, equity, ownership of IP. The Hello Seven Foundation work on Black maternal health gives sponsors a coherent social-impact angle alongside the commercial content. Biography highlights Founder and CEO of Hello Seven, a bootstrapped eight-figure business-education company. Author of We Should All Be Millionaires (HarperCollins Leadership, 2021); Wall Street Journal, USA Today and Amazon bestseller; 200,000+ copies sold. Author of Million Dollar Action and Audible Originals including Plan Your Year Like a Millionaire and Million Dollar Habits. Hello Seven named to the Inc. 5000 four years in a row. Featured in Time, Forbes, Entrepreneur, Fast Company, Washington Post, NBC News, Good Morning America, The Drew Barrymore Show and The Tamron Hall Show. Founder of The Hello Seven Foundation, a 501(c)(3) addressing Black maternal health disparities. Biography The wealth gap for women, and especially for women of colour, does not close at the revenue line. Many run successful businesses for years without converting that revenue into personal capital, ownership or generational wealth. Rachel Rodgers built Hello Seven around exactly this problem. A former intellectual-property attorney trained at Cardozo School of Law, Rodgers spent the early part of her career advising entrepreneurs on contracts and ownership. She moved into business coaching when she realised the side conversations about pricing, equity and money mindset were more valuable to her clients than the legal documents. Hello Seven launched in 2017 and has since scaled to eight figures, with four consecutive years on the Inc. 5000. Her book We Should All Be Millionaires, published by HarperCollins Leadership, has sold over 200,000 copies and reached the Wall Street Journal, USA Today and Amazon bestseller lists. The thesis is direct: more women holding seven-figure wealth is a structural intervention in the economy, not a self-help goal. She has built that argument out through subsequent books, an Audible Originals catalogue, a podcast and the ROI Millionaire Summit. Rodgers’ commercial work runs alongside The Hello Seven Foundation, which funds prenatal care, doulas and midwives to address Black maternal mortality. It is one of the few wealth-building platforms in the market that connects personal economic power, business scale and a named social-impact mission inside a single operating company. Key speaking topics Building seven and eight-figure businesses Wealth-building for women and historically excluded founders Pricing, revenue and personal economic power Anti-racist and equitable business practice Entrepreneurship and scale-up discipline Money mindset and financial behaviour Founder leadership and team-building Ideal for Corporate entrepreneurship, supplier-diversity and small-business programmes targeting women and underrepresented founders DEI, ERG and women’s-network summits looking for a commercial rather than identity-only frame Financial-services and wealth-management audiences building products for women clients and business owners Founder and scale-up communities working through the gap between six and seven figures Audience outcomes A clear view of why women’s wealth-building is a structural commercial question, not a self-help one Practical operating habits Rodgers uses inside an eight-figure bootstrapped business A reframed conversation about pricing, equity ownership and what founders actually keep Language for sponsoring or coaching historically excluded entrepreneurs without falling into generic empowerment messaging An evidence-led case for connecting wealth-building to broader social-impact priorities

Why organisations work with Harold Hughes He has built a venture-backed company on blockchain infrastructure, raised more than four million dollars, and survived past the cohort year that kills most peers. The lessons are operating lessons, not theory. His Catalyst Labs curriculum has been adopted by Benedict College, the University of Texas, and Furman University, which means his programme has been pressure-tested by institutions that do not run on hype. He has a published book, A Kids Book About Blockchain, that translates Web3 into language a non-technical audience can act on. Few speakers in this space can do that without losing the substance. He is one of the few operators who has both written about social capital and used it to raise capital from inside underrepresented networks. Senior buyers get an inclusion conversation grounded in revenue, not rhetoric. Biography highlights Founder and CEO, Bandwagon, a venture-backed live-experience identity and analytics company applying blockchain to ticketing and fan data Founder of NFNTE Capital and co-founder of Catalyst Labs, a 12-week accelerator for emerging founders Author, A Kids Book About Blockchain, published by A Kids Co. and distributed by Penguin Random House Inaugural cohort, IBM Blockchain Accelerator; finalist in the Smart Dubai Office Global Blockchain Challenge BA in Economics and Political Science and MBA, Clemson University; named to Clemson’s «Roaring 10» young alumni list Angel investor with a portfolio that includes Partake Foods, Liquid Death, Athletic Greens, and Broadway productions including Stereophonic and Hell’s Kitchen Biography Bandwagon began with a simple operating problem in live entertainment. Teams and venues knew almost nothing about the people sitting in their seats, and ticket fraud was eating into the relationship. Harold Hughes built a venture-backed company that uses blockchain infrastructure to give organisers verifiable identity and analytics. Bandwagon has raised more than four million dollars from investors including Backstage Capital and the State of South Carolina, was part of the inaugural IBM Blockchain Accelerator, and acquired Seattle-based IdealSeat in 2020. The work outside Bandwagon is what gives Hughes range. As founder of NFNTE Capital and co-founder of Catalyst Labs, he runs a twelve-week accelerator for emerging entrepreneurs whose curriculum has been adopted by Benedict College, the University of Texas, and Furman University. He wrote A Kids Book About Blockchain, published by A Kids Co. and distributed by Penguin Random House, because he saw that most explanation of Web3 had been written for people who already understood it. Hughes is a serious angel investor as well as an operator. His portfolio includes Partake Foods, Liquid Death, Athletic Greens, and Broadway productions such as Stereophonic and Hell’s Kitchen. The thesis behind that activity, and behind his programmes, is that social capital is a measurable input into commercial outcomes, and that founders from under-represented backgrounds have been systematically priced out of it. That is the point he made before the diversity conversation hardened, and it is the point he can still make commercially. He holds a bachelor’s in Economics and Political Science and an MBA from Clemson University, where he was named to the «Roaring 10» young alumni list in 2019. The credentials are useful context. The argument he brings to a senior audience is that early-stage discipline, operating clarity about new technology, and access to networks are the same problem, and the people who solve all three are the ones who scale. Key speaking topics Entrepreneurship and scale-up discipline Blockchain and Web3 in the enterprise Social capital as a commercial asset Diversity in venture and founder access to capital Customer identity and data in live experience Future of technology in consumer industries Ideal for Founders, CEOs, and leadership teams of growth-stage companies looking to build durable advantage from technology and network strategy Corporate innovation, brand, and partnership leaders working with sport, music, and live-experience platforms Diversity, talent, and people leaders who want a substantive operator voice on under-represented founder economics Universities, accelerators, and entrepreneurship programmes designing curricula for first-generation and emerging founders Audience outcomes A working understanding of how blockchain creates verifiable identity and ownership in consumer settings, beyond cryptocurrency A specific method for mapping personal and organisational networks as commercial inputs, taken from the Catalyst Labs and NFNTE programmes A frank account of what it took to raise capital and survive as a Black founder in venture markets, with implications for corporate inclusion strategy A scale-up operator’s view of the decisions that separate companies that get funded from those that get acquired or close