Business Strategy & Growth
Strategists, economists and entrepreneurs who help organisations identify opportunity and execute with conviction
Most large companies still treat innovation as a creative event rather than a managed discipline. The teams shipping new products lack the metrics, governance, and decision rules that the core business takes for granted, so good ideas stall and bad ones consume capital for too long. Growth then depends on individual heroics instead of a repeatable system.
Most organisations talk about innovation as a culture and talk about diversity as a value. Few connect the two operationally. The people inside the business with the most original ideas are often the least equipped to protect them, commercialise them, or be seen as entrepreneurs by the people allocating capital and authority.
Sustainable advantage has collapsed for most early-stage businesses. Distribution is cheap, features are copied within weeks, and capital alone no longer protects a category position. The companies that hold ground are the ones whose customers, contributors and earliest believers are bound to the product by something the balance sheet cannot buy.
Most wealth advice assumes the reader already has capital, networks and time. For founders outside those defaults, especially women and women of colour, the gap between revenue and personal economic power stays wide even as the business grows. Leaders sponsoring entrepreneurship programmes need someone who can talk about scale, pricing and ownership without pretending the playing field is level.
Most early-stage ventures fail not for lack of product but for lack of access: to networks, to capital, to the unwritten knowledge that decides who gets a meeting. The same gap shows up inside large organisations, where good ideas die because the originator does not know how to build the relationships that move them. Treating that gap as a soft skill keeps it permanent.
Building a marketplace from zero is a different discipline from running marketing inside a mature business. Leaders who have only operated inside the enterprise tend to under-invest in supply-side acquisition and over-invest in demand-side spend. The question is how to apply enterprise marketing rigour to early-stage growth without losing the founder economics that make scale-up possible.
Most growth capital still flows through the same networks it always has, leaving credible founders outside those networks structurally underfunded. Senior teams know the talent exists. The harder question is how to source it, back it, and build the surrounding infrastructure that turns a fundable founder into a scaled company.
Most capital flows to founders who pattern-match to the people allocating it. The result is a structural blind spot: viable businesses, large markets, and disciplined operators get passed over because they do not fit a familiar template. Closing that gap is a commercial problem before it is a values one.
Brand trust has collapsed faster than most marketing functions can rebuild it. Customers, employees and investors now treat corporate claims as suspect by default, and the playbooks that worked when trust was assumed produce diminishing returns. The harder question is what an authentic commercial proposition looks like when audiences arrive sceptical, and how to plan brand and innovation strategy when the operating environment keeps shifting underneath the plan.