Change Management

Why organisations work with Simon Moore He runs a working behavioural science consultancy, IB (formerly Innovationbubble), with documented commercial case results including a 51% conversion uplift for a fashion brand and an 11% churn reduction in a banking client. He is a chartered psychologist with a PhD in psychobiological psychology, not a populariser of other people’s research, which is rare in the behavioural-economics speaker market. He won the Gold Retail Nudge Award in 2015 for retail behavioural work, a credential that maps directly to commercial decision-makers. His client list spans BBC, HSBC, Aviva, Virgin Atlantic, Pfizer, Sony, FedEx, Microsoft and the Financial Times, so the work has been pressure-tested in regulated, high-stakes commercial environments. He moves between consumer-facing strategy and internal employee behaviour, which lets the same engagement speak to a CMO and a CHRO without breaking apart. Biography highlights CEO and Partner of IB (Innovationbubble), an award-winning behavioural science consultancy applying psychology to commercial strategy. PhD in psychobiological psychology and Chartered Psychologist with the British Psychological Society. Former Academic Leader in Psychology at London Metropolitan University. Co-author of the undergraduate textbook “Complete Psychology” (first edition 2008). Winner of the Gold Retail Nudge Award (2015) for behavioural work with retail clients. Has advised commercial clients including BBC, HSBC, Aviva, Virgin Atlantic, Pfizer, Sony, FedEx, Microsoft and the Financial Times, and is a regular UK media commentator on consumer psychology. Biography Most commercial strategies are built on what people say they will do. Surveys, focus groups, stated-preference research, customer panels. The data is clean, the models are tidy, and the behaviour at the till, the renewal point, or the checkout button still surprises everyone. That gap is where Dr Simon Moore works. Moore is a Chartered Psychologist with a PhD in psychobiological psychology and CEO of IB, the behavioural science consultancy he founded as Innovationbubble. The firm uses psychological methods, not opinion, to investigate why customers and employees actually behave as they do, then translates those findings into pricing decisions, brand communications, retention design and internal change programmes. Clients have included BBC, HSBC, Aviva, Virgin Atlantic, Pfizer, Sony, FedEx, Microsoft and the Financial Times. Before founding the consultancy, he was Academic Leader in Psychology at London Metropolitan University and is co-author of the textbook “Complete Psychology”, used on undergraduate degree programmes. The academic foundation matters because most of the behavioural-economics speaker market is built on a few thin layers of summary. Moore is one of a small group of practitioners who built the underlying science before commercialising it, and the difference shows up in the specificity of what he recommends. In 2015, Innovationbubble won the Gold Retail Nudge Award for retail behavioural work. The case studies that travel with him are unusually concrete for the field: a 51% conversion uplift through reworked product descriptions in fashion, an 11% churn reduction in a banking client. He is a regular UK media voice on consumer psychology and behavioural intervention, but the booking case is operational, not editorial: he is hired by commercial leaders who have run out of conventional explanations for the numbers in front of them. Key speaking topics Behavioural science in commercial strategy Consumer decision-making and the say-do gap Psychology of brand communication and storytelling Customer loyalty, trust and retention Pricing, value perception and choice architecture Psychology of organisational change and employee behaviour The psychology of AI and human response to automated systems Ideal for CMOs, brand directors and customer experience leads are facing flat returns on conventional campaigns and CX investments Commercial directors and pricing leads working on retention, subscription and value-perception problems CHROs and change leads running internal behaviour-change programmes alongside the consumer-side work Boards and executive teams in regulated sectors (financial services, healthcare, telecoms) where customer trust drives commercial outcomes Audience outcomes A working vocabulary for the psychological drivers behind specific commercial problems they own Concrete examples of behavioural interventions that have moved retention, conversion and trust metrics in named sectors A clear distinction between what behavioural science can credibly do and the marketing claims made on its behalf Direct prompts for re-examining pricing, messaging or CX assumptions that test well in research but underperform in market A more accurate read on how customers and employees will respond to AI-driven products, services and internal tools

Why organisations work with Michael Watkins He owns the global category of leadership transitions. The First 90 Days is the methodology Fortune 500 HR functions, executive coaches, and onboarding programs build around, with over a million copies in print across more than twenty languages. His 2024 book, The Six Disciplines of Strategic Thinking, gives senior teams a named, teachable framework for the cognitive work executives are expected to do but rarely trained in: pattern recognition, systems perspective, mental agility, structured problem-solving, visioning, and political savvy. The Thinkers50 Hall of Fame induction in 2023 places him alongside the small group of management thinkers whose work has shaped how large organisations actually develop leaders, not just how they talk about leadership. He has run the playbook inside companies as well as written it. Through Genesis Advisers, the consultancy he co-founded, his frameworks are embedded in transition coaching programs at major multinationals. Buyers get a speaker who has taught the same audience inside IMD, Harvard Business School, and the Kennedy School. The content is built for senior leaders, not adapted down to them. Biography highlights Professor of Leadership and Organizational Change at IMD Business School since 2007. Author of The First 90 Days, named by The Economist as “the onboarding bible” and selected by Amazon editors as one of 100 leadership books to read in a lifetime. Author of The Six Disciplines of Strategic Thinking (Harper Business, 2024) and Master Your Next Move, the structured companion to The First 90 Days covering eight common executive transition types. Inducted into the Thinkers50 Hall of Fame in 2023; previously ranked on the Thinkers50 list in 2019 and 2021. Co-founder and chairman of Genesis Advisers, a leadership-transition consultancy. Former associate professor at Harvard Business School and the Harvard Kennedy School; PhD in Decision Sciences from Harvard University. Biography The First 90 Days began as a study of why senior hires fail and grew into the operating manual that most large organisations now use to onboard executives. The Economist called it the onboarding bible. More than a million copies are in print across more than twenty languages, and the framework is embedded in transition coaching at multinationals worldwide. Michael Watkins built the methodology while teaching at Harvard Business School and the Kennedy School, refined it at INSEAD, and has anchored it at IMD since 2007 as Professor of Leadership and Organizational Change. He directs IMD’s First 90 Days open program and co-directs the Transition to Business Leadership executive program. The same body of work runs through Genesis Advisers, the consultancy he co-founded, where the playbook is delivered inside companies rather than written about from outside. In 2024, he extended the work upward with The Six Disciplines of Strategic Thinking, which names the cognitive disciplines executives are expected to demonstrate at the top of an organisation: pattern recognition, systems perspective, mental agility, structured problem-solving, visioning, and political savvy. The argument is that strategic thinking is not a personality trait but a teachable craft, and most senior teams have never been taught it. The Thinkers50 Hall of Fame inducted him in November 2023, recognising two decades of work that has demonstrably shaped how large organisations develop their leaders rather than how they describe doing so. Key speaking topics Leadership transitions and executive onboarding Strategic thinking for senior leaders Team leadership and top-team effectiveness Organisational change and culture Negotiation and decision-making Career strategy for senior executives Ideal for CHROs, heads of leadership development, and chief learning officers designing transition and onboarding programs. CEOs and executive committees who want their top team trained in strategic thinking as a discipline. Boards and nomination committees preparing successors for enterprise-leadership roles. High-potential leadership cohorts moving into first general-management or P&L roles. Audience outcomes A named methodology, The First 90 Days, that senior leaders can apply to their next transition rather than a set of principles to remember. Six concrete strategic-thinking disciplines that a top team can use as a shared language inside the business. A clearer view of why most senior-hire failures are predictable, and which interventions in the first ninety days actually change the outcome. Direct access to the thinking of a Thinkers50 Hall of Fame inductee whose work is taught inside HBS, INSEAD, and IMD curricula.

Why organisations work with Farrah Storr She has repositioned three major consumer media brands through structural decline in print and can speak with evidence about what actually protects audience, authority, and commercial performance when the category is shrinking. She launched Women’s Health UK from a three-person team with minimal budget into what industry records call the most successful women’s magazine launch of the century, a concrete case of building inside a constraint. She crossed from legacy publishing to Substack and now runs its international writer business, so she has operator experience on both sides of the media disruption that most leaders only read about. Her book The Discomfort Zone and the BMD method give her a published leadership argument on how individuals and teams perform in conditions most organisations try to engineer away. Her MBE for services to Media and Diversity, her Social Mobility Commissioner role and her National Theatre board seat give her a public record on social mobility and diversity in creative industries that goes beyond corporate talking points. Biography highlights Head of Substack International, previously Head of Writer Partnerships at Substack UK. Editor-in-Chief, ELLE UK, 2019 to 2021. Editor-in-Chief, Cosmopolitan UK, 2015 to 2019, where the title became the UK’s number-one women’s glossy. Launch Editor-in-Chief, Women’s Health UK, from 2012. MBE, 2024 King’s Birthday Honours, for services to Media and Diversity. Commissioner, Social Mobility Commission, from 2018; Board Member, National Theatre, from 2021. Author, The Discomfort Zone: How to Get What You Want by Living Fearlessly, Piatkus, 2018. BSME Editor of the Year 2012, 2018, 2020; PPA Editor of the Year 2018, 2019. TEDxExeter speaker, 2018, “The Discomfort Zone”. Biography Women’s Health UK was a three-person team with almost no budget when Farrah Storr launched it in 2012. By industry count it became the most successful women’s magazine launch of the century, and the pattern repeated at the titles that followed. Cosmopolitan UK, where she was Editor-in-Chief from 2015, became the country’s number-one women’s glossy inside her tenure. In 2019 she moved to ELLE UK to do a similar job on the luxury end of the same portfolio. Her argument as an operator is that consumer brands hold their authority through hard editorial judgement under constraint, not through more budget. That case is easier to make now because she has left the category she was running. In 2021 she joined Substack as the first Head of Writer Partnerships in the UK, building the writer base that anchors the platform in this market, and has since stepped up to lead Substack International. That arc, from print consumer titles into the paid newsletter platform that is reshaping them, is unusually clean. It gives her a credible view on what moves with a writer, what stays with a brand, and what the economics of direct subscription actually demand from a team. Her book The Discomfort Zone, published by Piatkus in 2018, sets out the BMD method, her shorthand for Brief Moments of Discomfort as a training discipline for individuals and teams. It is read alongside the public work: her 2018 appointment as a Commissioner on the Social Mobility Commission, her 2021 appointment to the board of the National Theatre, and the 2024 MBE for services to Media and Diversity. Key speaking topics Brand reinvention in consumer media Leading through structural change and category decline Platform economics and the paid newsletter shift The Discomfort Zone and the BMD method Social mobility and diversity in creative industries Women in leadership Editorial judgement as commercial discipline Ideal for CMOs, editorial leaders and heads of content in consumer brands, publishing, and media CEOs and executive teams running heritage brands through audience and format change CHROs and leadership programmes focused on leading in constrained, shrinking or contested categories Networks and conferences on women’s leadership, social mobility and diversity in creative industries Audience outcomes A named operator’s read on what actually protects brand authority when a category is contracting. A working view of the paid newsletter shift from the inside of the platform now reshaping consumer media. A concrete account of launching and repositioning brands on small teams and tight budgets. A usable leadership argument from the Discomfort Zone on how people and teams perform in uncomfortable conditions. A credible perspective on social mobility and diversity in the creative industries, grounded in public roles and personal record.

Why organisations work with Diana Nyad She offers a studied, first-person account of what it takes to keep a team aligned across four failed attempts and a decade of setbacks, which is closer to the reality of most major transformations than single-peak success stories. Her material is built on a specific, documented pursuit: five attempts to swim from Havana to Key West, culminating in a 53-hour crossing at age 64. Organisations get a concrete case study, not a motivational abstraction. She speaks from a long second career in serious journalism (NPR, ABC Wide World of Sports, New York Times, CBS News Sunday Morning), which means she can argue a point, not only tell a story. Her TEDWomen 2013 talk “Never, ever give up” is one of the most widely circulated speeches on long-horizon perseverance, giving audiences a reference point before she enters the room. Her story has been examined at length in Knopf’s Find a Way and dramatised in Netflix’s 2023 Nyad, which means her case is unusually well known to senior audiences before a keynote begins. Biography highlights Completed a swim from Havana to Key West in September 2013, approximately 110 miles in roughly 53 hours, on her fifth attempt at age 64. Circumnavigated Manhattan Island in 1975 in 7 hours 57 minutes, breaking a record that had stood for 48 years. Inducted into the International Marathon Swimming Hall of Fame (1978) and the National Women’s Sports Hall of Fame (1986). Sports and culture journalist at ABC’s Wide World of Sports, NPR, CBS News Sunday Morning, The New York Times, and Newsweek. Host of NPR’s The Savvy Traveler, 2001 to 2004. Author of Other Shores (1978), Basic Training for Women (1981), Boss of Me (1999), and Find a Way (Knopf, 2015). Subject of the 2013 documentary The Other Shore and the 2023 Netflix biopic Nyad. Biography The Havana to Key West crossing took five attempts and more than three decades between the first try and the one that finished. The 2013 swim ran roughly 110 miles and took about 53 hours in open water. The story most organisations know from the TED talk is the ending; the part that matters to leaders is the four attempts before it, and the team that kept assembling after each one. Nyad was already an accomplished marathon swimmer well before Cuba. In 1975 she circled Manhattan Island in 7 hours 57 minutes, breaking a record that had stood since 1927. She was inducted into the International Marathon Swimming Hall of Fame in 1978 and the National Women’s Sports Hall of Fame in 1986. That era produced a particular kind of athlete: one who had to build, fund, and lead her own campaigns, because no federation was going to do it for her. The second career is what makes her unusual in this category. She spent roughly thirty years as a sports and culture journalist at ABC’s Wide World of Sports, NPR, CBS News Sunday Morning, The New York Times, and Newsweek, and hosted NPR’s The Savvy Traveler from 2001 to 2004. She is a writer before she is a motivator, and her books, including Knopf’s Find a Way in 2015, argue a case rather than recite a highlight reel. For senior audiences, the Cuba project is useful because it is legible as a management problem. A non-negotiable goal, a team that changes between attempts, four public failures, a shifting set of physical and logistical obstacles, and the question of when to stop. She is also clear-eyed about the ratification questions that followed the 2013 swim, which matters: the material she brings is about method and persistence, not an untouchable record. Key speaking topics Sustained pursuit of long-horizon goals Leading teams across repeated failure Decision-making under physical and psychological duress Resilience as a practised discipline Women in leadership and late-career reinvention Storytelling and the journalism of performance Ideal for Senior leadership offsites dealing with multi-year transformation programmes where setbacks are expected CEO and board sessions framing a non-negotiable strategic objective Sales and commercial leadership kick-offs anchored on persistence and team discipline Culture and people events for organisations rebuilding after a public failure or missed target Audience outcomes A concrete reference case for what a decade-long pursuit looks like from inside the team A clearer frame for the difference between motivation and method when a goal keeps slipping Language for talking to a team about the cost of the next attempt after a visible failure A usable argument that age, tenure, and timing are not the constraints they are usually treated as A reminder, grounded in a specific campaign, that solitary-looking achievements are almost always team outputs

Why organisations work with Jon Acuff He brings original research, not commentary. The Soundtracks framework is built on a study of 10,000 participants run with researcher Mike Peasley, PhD, which gives leaders a defensible behavioural model rather than a motivational pep talk. Finish is a Wall Street Journal #1 bestseller built around a specific, uncomfortable data point: most goals fail in the middle, not the start. Teams leave with a method for surviving the middle of any initiative. He is one of Inc. Magazine’s Top 100 Leadership Speakers and a repeat keynote at FedEx, Walmart, Microsoft, Nissan, Lockheed Martin, Chick-fil-A and Nokia, which means his frameworks have already been pressure-tested inside large, complex workforces. His sessions convert into language a workforce can use the next morning. Soundtracks, Finish, Do Over and All It Takes Is a Goal each give teams named tools they can apply without a consultant in the room. He is funny in a way that lowers defences without lowering the bar. Senior audiences engage with behavioural content they would normally resist when it arrives as a slide titled “mindset”. Biography highlights New York Times bestselling author of Soundtracks, Finish, Start, Do Over, and All It Takes Is a Goal. Finish: Give Yourself the Gift of Done was a #1 Wall Street Journal bestseller. Named to Inc. Magazine’s Top 100 Leadership Speakers list. Keynote client list includes FedEx, Walmart, Microsoft, Nissan, Lockheed Martin, Chick-fil-A, Nokia and Comedy Central. Soundtracks framework built on a 10,000-participant study of overthinking conducted with Mike Peasley, PhD. Host of the All It Takes Is a Goal podcast; earlier career as a copywriter for The Home Depot, Bose, and Staples, and three years as a touring speaker at Dave Ramsey’s Lampo Group. Biography Most large organisations do not have a strategy problem. They have a finishing problem. Goals are set in January and re-set in July. Initiatives stall in the middle. Smart teams overthink themselves to a stop. The work that gets booked is the work that helps a workforce close the gap between intention and execution, which is the territory Jon Acuff has spent two decades inside. His method is built on research, not anecdote. The Soundtracks framework, published in the bestselling book of the same name, was developed alongside researcher Mike Peasley, PhD, using a study of 10,000 participants on how overthinking degrades performance. Finish, his Wall Street Journal #1 bestseller, sits on a similar evidence base and reframes goal failure as a problem of the middle, not the start. Soundtracks, Finish, Start, Do Over and All It Takes Is a Goal have collectively crossed a million copies in print. Inc. Magazine ranks him among its Top 100 Leadership Speakers, and the keynote client list reads like a stress test of the work itself: FedEx, Walmart, Microsoft, Nissan, Lockheed Martin, Chick-fil-A, Nokia, Comedy Central. He came to the stage through an unusual route, beginning as a copywriter for The Home Depot, Bose and Staples, then spending three years at Dave Ramsey’s Lampo Group, before going independent in 2013. What makes the work usable is the language. A workforce cannot run on a 200-page model. It can run on a phrase like “retire the broken soundtrack” or a tool like the Finish principle of choosing what to do imperfectly. Acuff’s audiences leave with named tools that survive the trip back to the desk on Monday morning. Key speaking topics Overthinking and decision-making Goal completion and follow-through Performance and motivation in large workforces Behaviour change at scale Resilience through career and role transitions Leadership communication and storytelling Ideal for CHROs and people leaders running annual goal-setting, performance, or engagement cycles. Sales and revenue leaders preparing kick-offs that need execution lift, not just energy. Transformation and change leads inside large workforces where initiative fatigue is a real risk. Annual all-hands and leadership conferences for organisations of 1,000-plus employees. Audience outcomes A working vocabulary for the overthinking patterns slowing teams down, drawn from the Soundtracks research. A repeatable method for finishing initiatives in the messy middle, taken from the Finish framework. Named tools, not abstractions, that managers can use in one-to-ones the following week. A measurable shift in how a workforce talks about goals, motivation, and personal accountability. Confidence that a serious behavioural message can land in a room without losing its evidence base.

Why organisations work with Christian Gansch His work draws directly on the governance and communication structures of professional orchestras to diagnose alignment failures inside organisations – not as analogy, but as operational system analysis. Leaders leave with a replicable model, not just a perspective. His 14 years as a senior producer at Deutsche Grammophon (1990-2003) mean he has exercised genuine executive authority – across production, marketing, sales, and commercial strategy – inside a major global institution. This is the experience of a manager who performed at the highest level, not a performer who later studied management. His book «From Solo to Symphony» (2006) gives his framework a named, tested structure that organisations can return to. The central argument – that orchestras are precision operating systems, not just inspiring metaphors – is the intellectual spine of every engagement. He puts a question to leadership teams that most frameworks avoid: how many high-performing soloists can a team accommodate before individual excellence starts to fracture collective output? The orchestra offers a concrete, daily-tested answer. He speaks and consults in both English and German, making him an operationally practical choice for pan-European organisations and those with significant DACH-region leadership presence. Biography highlights Leader (concertmaster) of the Munich Philharmonic Orchestra from 1981 to 1990 Senior producer at Deutsche Grammophon from 1990 to 2003; responsible for approximately 190 classical recordings including productions with Pierre Boulez, Claudio Abbado, Daniel Barenboim, Lang Lang, and Anna Netrebko Multiple Grammy Award winner as a producer; recipient of the Record Academy Award Tokyo (Gold) in the Best Concerto Disc category Conducted major orchestras internationally, including the Orchestre Philharmonique de Radio France Paris, City of Birmingham Symphony Orchestra, Russian National Orchestra, NHK Symphony Orchestra Tokyo, and BBC National Orchestra of Wales BBC Proms debut at the Royal Albert Hall; conducted Beethoven’s Ninth Symphony with the orchestra and chorus of Teatro La Fenice, Venice; opera credits include Le nozze di Figaro with Opera North Author of «From Solo to Symphony – What businesses can learn from orchestras» (2006) and a second German-language business book; corporate consulting and keynote work with clients including Airbus, BASF, Deloitte, and Roche since 2003 Biography Christian Gansch spent a decade as leader of the Munich Philharmonic. He then spent fourteen years as a senior producer at Deutsche Grammophon. In both roles, the daily challenge was identical: turning highly skilled, independently minded specialists into a functioning collective. His book «From Solo to Symphony» (2006) makes a specific argument from that experience. Professional orchestras are not simply compelling analogies for corporate life – they are operational systems, with precise structures for authority, communication, and coordination. Most large organisations have never consciously built those structures. The gap shows up in execution. His 190 recordings at Deutsche Grammophon were produced across commercial, artistic, and logistical functions simultaneously. That cross-functional executive experience – managing complexity at the level of a major global label – is what separates his framework from that of performers who later turned to speaking. Gansch operated inside the institution, not just on stage. Since 2003, his consulting and keynote work has taken him to organisations including Airbus, BASF, Deloitte, and Roche. The question he brings to every leadership engagement is the one an orchestra solves in every rehearsal: when each individual in the room is an expert in their own domain, what structure of communication and authority allows the group to act as one? Key speaking topics Orchestral leadership and organisational alignment High-performance team dynamics in expert-driven environments Communication and authority structures in complex organisations Leadership decision-making under pressure Managing the tension between individual excellence and collective output Change readiness and adaptability Ideal for C-suite and senior leadership teams working on alignment, coordination, and collective performance CHROs and organisational development leads designing performance culture in large, expert-heavy organisations Executive conferences and leadership summits with DACH-region or international audiences Organisations in professional services, engineering, or life sciences navigating cross-functional complexity Audience outcomes A named operational framework – the orchestral model – for thinking about authority, communication, and coordination in large organisations Specific diagnostic questions for their own leadership teams about the relationship between individual performance and collective output A clearer vocabulary for the gap between team capability and team alignment – and what structures close it Practical perspectives on decision-making under pressure, drawn from the specific demands of conducting at the highest level A changed understanding of what «communication» requires at an organisational level, beyond cultural aspiration

Why organisations work with Robyn Benincasa She gives leadership teams a named, eight-part operating model for extreme teamwork, including Adversity Management, Relinquishment of Ego and Kinetic Leadership, that buyers can install as shared internal language rather than a one-time motivational story. Her credibility is built from active operational roles, not retrospective storytelling: 23 years in the San Diego Fire Department, three Guinness records in 24-hour paddling, and World Championship wins at the Eco-Challenge Borneo and the Raid Gauloises. How Winning Works (HarperCollins/Harlequin) gives buyers a published, peer-reviewable artefact to point at internally when asking a leadership team to adopt the model. She founded the Project Athena Foundation and was named a 2014 CNN Hero for it, which gives her a substance-led reputation outside the speaking circuit and makes her credible to audiences allergic to motivational packaging. She is one of a small group of speakers who can hold both an operations audience (firefighters, healthcare, manufacturing, military-adjacent) and a corporate leadership audience without changing register. Biography highlights World Champion adventure racer; member of the winning Team Eco-Internet at the 2000 Eco-Challenge in Borneo and 1998 Raid Gauloises champion. Three Guinness World Records in 24-hour endurance paddling, including 371.92 km on the Yukon River. Raced at the front of the sport for 17 years as part of one of adventure racing’s most prolific and consistent world champion teams. 23-year veteran of the San Diego Fire Department; part of America’s first all-female full-time fire crew. Author of How Winning Works: 8 Essential Leadership Lessons from the Toughest Teams on Earth (HarperCollins/Harlequin). Founder of the Project Athena Foundation and 2014 CNN Hero. Her adventure racing team was profiled in Fast Company’s “Xtreme Teams,” which examined the world’s most consistently high-performing teams alongside NASA and Industrial Light & Magic. Biography A four-person team has been moving for thirty hours through jungle. One member is hypothermic, another has stopped speaking, the map is wrong, and the next checkpoint is six hours away. The behaviours that hold the team together at that moment are the ones senior leadership teams need when a year-long programme is failing in front of their board. That is the territory Robyn Benincasa works in. She is one of a small number of people who arrived at corporate teamwork through repeated exposure to it under pressure. Her team won two World Championships, at the 2000 Eco-Challenge in Borneo and the 1998 Raid Gauloises, and stayed at the front of the sport for 17 years as one of its most consistent winners. Fast Company studied that record in a feature called “Xtreme Teams,” placing her squad alongside NASA and Industrial Light & Magic as cases of sustained performance under pressure. Across the same years she served 23 years in the San Diego Fire Department, including time on America’s first all-female full-time fire crew, and set three Guinness world records in 24-hour paddling. The lasting contribution is the model she set out in her New York Times bestseller, How Winning Works: the eight elements of extreme teamwork, from Total Commitment and Adversity Management through We Thinking, Relinquishment of Ego and Kinetic Leadership. Each one is a behaviour a senior team can name, train and install, which is why HR and leadership development functions across healthcare, technology, retail and manufacturing have used it. She founded the Project Athena Foundation after two hip replacements forced her to rebuild her own athletic life, and was named a 2014 CNN Hero for it. She describes the payoff of all this as human synergy, the effect of a connected team reaching a goal no group of individuals could reach alone. That is what keeps her being booked into senior leadership rooms: operational credibility, a published framework, and a delivery that translates extreme conditions into board-level lessons without tipping into motivational performance. Key speaking topics Team performance under sustained pressure Leadership in adversity and operational crisis Building World Class Teams Resilience and recovery after setback Cross-functional collaboration in high-stakes environments Women in operational and frontline leadership Change leadership when the plan has failed Ideal for CEOs and executive teams entering a sustained period of operational stress, restructure or transformation COOs, CHROs and leadership development heads installing a shared team-performance vocabulary Healthcare, emergency services, energy, manufacturing and technology leadership audiences Conferences for senior women in operational, technical and frontline industries Audience outcomes A named eight-part vocabulary for the behaviours that hold teams together under pressure, useable in leadership conversations the following week. A working definition of Adversity Management as a leadership skill, separate from generic resilience language. A clearer view of when ego and ownership become operational risks rather than personality traits. Concrete examples of how decisions, trust and pace hold up when a team is exhausted and the plan has failed.

Why organisations work with Frits van Paasschen Two Fortune 500 CEO seats, Coors Brewing and Starwood Hotels and Resorts, give him a perspective most disruption speakers do not have: he has actually run the kind of company being disrupted, with shareholders, a board, and a quarter to report. Author of The Disruptors’ Feast, a book built from travel to more than 100 countries and interviews with operators rather than academics, which gives board conversations a concrete evidence base rather than a theoretical one. Still sits inside the rooms he advises. Current directorships at Amadeus, Williams-Sonoma, dsm-firmenich, and Sonder mean his view of governance under disruption is current, not retrospective. Credible on the international dimension in a way US-centric speakers are not. Dutch-American, ran Nike’s EMEA business out of the Netherlands, speaks five languages, led Starwood during its China expansion. A Stanford Distinguished Careers Institute fellowship and a Harvard MBA Teaching Fellowship in Economics signal the same thing his book does: he treats the CEO job as an intellectual problem, not a performance. Biography highlights President and CEO, Starwood Hotels and Resorts Worldwide, 2007 to 2015 President and CEO, Coors Brewing Company, 2005 to 2007 Corporate Vice President and General Manager, Europe, Middle East and Africa, Nike Author, The Disruptors’ Feast: How to Avoid Being Devoured in Today’s Rapidly Changing Global Economy Current directorships at Amadeus IT Group, Williams-Sonoma (Chair, Audit and Finance Committee), dsm-firmenich, and Sonder Holdings Fellow, Stanford Distinguished Careers Institute; MBA, Harvard Business School; BA Economics and Biology, Amherst College Biography Starwood Hotels and Resorts was acquired by Marriott in 2016. In the years immediately before that, the company was navigating Airbnb, the rise of China as its fastest-growing market, a mobile-first guest, and an activist investor. Frits van Paasschen ran it through most of that period, from 2007 to 2015, having arrived from the CEO seat at Coors Brewing and, before that, Nike’s EMEA business. Three different consumer industries, three different disruption stories, one operator. That operating lineage is what makes his view on disruption unusual. The Disruptors’ Feast, his 2017 book, is not a consultant’s map of “the future of” anything. It is reporting, drawn from more than 100 countries he has worked in or travelled to, on how the combination of connectivity, demographic shift, and capital flows actually lands inside companies. The argument is that most incumbents do not lose to a single disruptor; they lose to the compounding of several forces they treated as separate problems. He remains inside the governance conversation rather than outside commentating on it. He chairs the Audit and Finance Committee at Williams-Sonoma, sits on the boards of Amadeus, dsm-firmenich, and Sonder, and recently completed a two-year fellowship at the Stanford Distinguished Careers Institute. That combination matters for a speaking audience of directors and C-suite leaders: when he talks about how a board should read a strategic threat or a management succession under pressure, he is describing the seat he is currently in. The value for a serious leadership audience is not the disruption taxonomy. It is watching a former public-company CEO think out loud about the decisions he got right, the ones he did not, and what a director should actually be asking when the operating model starts to strain. Key speaking topics Leadership under disruption Global strategy and international expansion Board governance in volatile markets Consumer and hospitality business transformation CEO decision-making and accountability Cross-cultural leadership of global organisations Ideal for Boards and non-executive directors working through strategic threats to the core business CEO and C-suite offsites where the agenda is how to lead an incumbent through sustained disruption Global consumer, retail, hospitality, and travel-industry leadership audiences Senior strategy, transformation, and corporate development teams inside multinationals Audience outcomes A sharper read on which disruptive forces compound inside an incumbent and which are noise A working vocabulary for how boards and CEOs should talk about risk, governance, and pace of change together rather than separately Specific, named examples from Starwood, Coors, Nike, and the companies he now sits on the boards of, rather than generic case studies A more honest framework for what a global leadership role actually requires, from someone who has run one on three continents

Why organisations work with Caspar Craven His Big Bold Mindset® and Big Bold Circle give leadership teams a named, structured framework for changing how they think and act under pressure, not a set of borrowed principles, but a system built and tested through his own experience of pursuing extreme goals in commercial and offshore environments. His background as a KPMG Associate Director and CFO, including a technology business exit to a listed company, grounds the material in commercial and financial reality, making it credible with boards, finance teams and senior executive audiences, not only culture or L&D audiences. The argument he makes is unusual: that the behaviours required to hold a team together on a two-year ocean voyage are the same behaviours that determine whether a leadership team delivers or stalls, and he can evidence that claim from both sides of the equation. The Big Bold Circle’s 20 principles connect individual mindset to team behaviour to organisational execution, giving buyers a framework that extends beyond the event into coaching, offsites and leadership programmes. Organisations including Johnson & Johnson, GSK, Boston Consulting Group and Burberry rebook him, evidence that the material holds up under repeated use with commercially sophisticated audiences. Biography highlights Author of three Bloomsbury-published books: Where the Magic Happens, Be More Human: Rethinking the Rules of High-Performance Teamwork, and The Big Bold Mindset: Re-thinking the Rules of Leadership Former Associate Director at KPMG; former CFO in the technology sector, including a business sold to Private Equity Built, scaled and sold a technology business to a stock market listed company Team leader on trophy-winning yacht in the BT Global Challenge (2000/01) Captain of family circumnavigation (2014/16), leading a crew that included three children under ten Speaker for global organisations including Johnson & Johnson, GSK, Boston Consulting Group, Burberry, Standard Life and BAE Systems Biography Most leadership teams do not lack ambition. They lack the thinking that holds when ambition meets sustained pressure. Caspar Craven has spent three decades studying that gap, in FTSE-boardroom pressure, in the execution risk of building and selling a technology business, and in the conditions of offshore sailing, and building the frameworks that close it. His commercial background is foundational. As an Associate Director at KPMG and then CFO of a technology business sold to Private Equity, Craven worked inside the financial and strategic pressures that boards and senior leadership teams actually face. He then built and exited his own technology company, selling it to a listed firm for a seven-figure sum. That sequence – corporate discipline, then ownership, then entrepreneurial risk – is the basis of his credibility with finance, commercial and executive audiences. The two round-the-world sailing voyages are not adventure narrative. The first, as a team leader on a trophy-winning yacht in the BT Global Challenge (2000/01), tested leadership under competitive pressure and physical exhaustion. The second (2014/16), as captain of a family crew including three young children, tested something harder: sustaining shared values, clear roles and collaborative decision-making over two years in an environment where the cost of poor leadership is immediate and real. Both voyages provided the evidence base for the frameworks he now teaches. That evidence base is formalised in the Big Bold Mindset® and the Big Bold Circle, 20 principles connecting individual mindset to team behaviour to organisational execution, published across three Bloomsbury books. The framework has been applied with leadership teams at Johnson & Johnson, GSK, Boston Consulting Group, Burberry and Standard Life, among others. The core argument is practical: that the gap between ambitious goals and actual delivery is a thinking and behaviour problem, and that it can be addressed systematically. Key speaking topics Leadership mindset and behavioural change High-performance team dynamics Goal-setting and execution under pressure Decision-making in uncertainty Resilience and organisational adaptability Entrepreneurship and business growth Culture change and human-centred leadership Ideal for Senior leadership teams and executive committees setting ambitious growth or transformation targets CHROs and L&D leaders designing leadership development programmes, particularly for high-potential talent or senior cohorts Commercial and sales organisations at annual kick-offs or strategic resets Boards and C-suite audiences navigating significant change, M&A, or sustained performance pressure Audience outcomes A named, structured framework (The Big Bold Mindset® and Big Bold Circle) applicable immediately to their own goals, team dynamics and leadership behaviours Clearer understanding of why leadership teams stall under pressure, and what specifically needs to change in how they think and make decisions Practical approaches to aligning teams around ambitious goals, reducing execution friction and sustaining momentum through setbacks A shared vocabulary for discussing leadership mindset and team behaviour that moves beyond generic or abstract concepts Renewed confidence in pursuing bold goals, grounded in evidence and principle rather than motivation alone

Why organisations work with Stéphane J.G. Girod Co-author of Resetting Management (Kogan Page, 2021), shortlisted for the Business Book Awards 2022 in Change & Sustainability, with diagnostic tools tested against the agility journeys of LEGO, General Electric, LVMH and ING. Co-edited the Summer 2023 California Management Review special issue on business agility with Julian Birkinshaw of London Business School and Christiane Prange, placing him at the academic centre of how agility is studied and taught. Directs IMD’s Luxury 2050 initiative and the Reinventing Luxury Lab, with named C-suite client work at Richemont, La Prairie, Cartier, PUIG, Mazda and Telenor. His Harvard Business Review article “Restructure or Reconfigure?” (with Samina Karim of Northeastern) gives executives the working distinction that one in three reorganisations get wrong: when to change the underlying structure and when only to recombine units within it. Biography highlights Professor of Strategy and Organizational Innovation at IMD Business School, Lausanne. Co-author, Resetting Management: Thrive with Agility in the Age of Uncertainty (Kogan Page, 2021); shortlisted for the Business Book Awards 2022 in Change & Sustainability. Co-editor of the Summer 2023 California Management Review special issue on business agility, with Julian Birkinshaw and Christiane Prange. Forbes columnist on innovation and transformation in luxury industries. Research published in Harvard Business Review, Organization Science, Strategic Management Journal and Long Range Planning. DPhil in Strategic Management, Saïd Business School, University of Oxford; MBA, Aalto University; speaks seven languages. Forthcoming with Wiley: Purposeful Luxury, on positive-impact sustainability strategies in luxury industries. Member of the World Economic Forum’s Global Future Council on Entertainment and Lifestyle Economy, 2025 to 2026. Biography Most large organisations are not built for the speed at which their markets now change. Strategy cycles run on multi-year horizons. Org charts assume stable competitive advantage. Both premises are under sustained strain in consumer goods, banking, retail and luxury. Stéphane Girod has spent his academic career on the diagnostic question this raises: when planning fails, what replaces it? His book Resetting Management, co-authored with Martin Králik and shortlisted for the 2022 Business Book Awards in Change & Sustainability, sets out a framework for business agility tested against case studies of LEGO, General Electric, LVMH and ING. Agility, in his account, lives at three distinct levels: strategic, organisational, and leadership. Most companies confuse one for another. His base is IMD, where he is Professor of Strategy and Organizational Innovation, leads the Luxury 2050 initiative, and directs the Reinventing Luxury Lab. He works directly with executive teams at Richemont, La Prairie, Cartier, PUIG, Mazda and Telenor on strategy and transformation. His sectoral focus on luxury, retail and consumer goods places him close to the industries where the agility question has become most urgent, where consumer behaviour, digital channels and sustainability pressure are now moving faster than strategic planning can absorb. His research has appeared in Harvard Business Review, Organization Science, Strategic Management Journal and Long Range Planning. With Samina Karim of Northeastern University, his 2017 HBR article “Restructure or Reconfigure?” gave executives a working distinction between two organisational change strategies that produce very different financial results. He co-edited the Summer 2023 California Management Review special issue on business agility with Julian Birkinshaw of London Business School and Christiane Prange. Girod holds a DPhil from Saïd Business School, University of Oxford, and speaks seven languages. He writes a Forbes column on innovation and transformation in luxury industries. His forthcoming book with Wiley, Purposeful Luxury, addresses how luxury houses move sustainability from brand narrative into operating substance. Key speaking topics Business agility in established organisations Strategy under uncertainty Organisational design and reconfiguration Digital execution in large companies Innovation and disruption in the luxury sector Sustainability strategy in luxury and consumer goods Leading large-scale transformation Ideal for Executive teams in luxury, consumer goods, retail and banking facing structural disruption Chief strategy officers and transformation leads designing the next planning cycle Boards of luxury and premium brands navigating polarisation, sustainability pressure and shifts in the Chinese market C-suites running a major reorganisation who need to choose between restructuring and reconfiguring Audience outcomes A working distinction between strategic, organisational and leadership agility, with a diagnostic for which one their company needs first A test for whether the next reorganisation should be a restructure or a reconfiguration, and what each implies financially Specific examples of how LEGO, ING, LVMH and General Electric have succeeded and failed at agility, with the lessons that travel across sectors A sector-specific read on how luxury and consumer-goods incumbents are responding to digital channels, sustainability pressure and shifts in the Chinese market

Why organisations work with Nick Tasler He gives leaders a working model of change, Change, Grow, Win, drawn from five books on decision science and his 2025 book Your Year of Wonders, and tested with senior teams at Microsoft, JPMorgan Chase, 3M, and Accenture. He names the failure mode most change programmes miss: the strongest performers often resist change hardest, recasting fear as a reasoned objection. He calls it FOFO (Fear Of Falling Off), and shows leaders how to read it and reverse it. He reframes resilience itself, arguing that returning to your original form is the wrong goal after a shock. Buyers get a sharper definition of adaptation than the usual “stay strong” message. His ideas are pre-edited for working leaders through Harvard Business Review and Psychology Today, so keynote content arrives tested on the audience it is meant for. He runs Decision Pulse, an assessment platform, so the keynote connects to a diagnostic and a workshop rather than ending at the stage. Biography highlights Organizational psychologist and founder of Decision Pulse, advising senior leaders on change and decision-making. Author of five books, including Your Year of Wonders (2025), which sets out his Change to Grow to Win framework. Leadership columnist for Harvard Business Review; contributor to Psychology Today and Bloomberg BusinessWeek. Former Director of Research and Development at TalentSmart, the source of his first book, The Impulse Factor. Keynote work with Microsoft, JPMorgan Chase, 3M, Accenture, Wells Fargo, Dell, Royal Bank of Canada, the Wharton School, and Yale University. Biography Change programmes stall at the level of individual decisions, not strategy decks. The people who stall them are frequently the strongest performers, the ones with the most to lose, who recast their fear as a reasoned objection to the plan. Most leaders read that as a skills gap and spend on training that was never the problem. Tasler’s name for the fear is FOFO (Fear Of Falling Off), and naming it is half the fix. His wider model, Change, Grow, Win, is set out in his 2025 book Your Year of Wonders and built on four earlier books on decision science, from The Impulse Factor to Ricochet. The throughline across all five: leaders and teams who decide well under uncertainty grow faster than those who wait for clarity. The credentials are operational. He began at Accenture, ran research and development at TalentSmart, the consultancy behind The Impulse Factor, and now writes for Harvard Business Review and Psychology Today, translating decision science for working managers. He has lectured at the Wharton School and Yale. His edge in a crowded change field is the diagnostic posture. Decision Pulse, the consultancy he founded, pairs each keynote with an assessment and a workshop, so a leadership team leaves with specific decisions to make and a way to measure them. The claim a board can act on: resistance from your best people is rarely a capability problem, and it shifts faster than any training budget can. Key speaking topics Leading organisational change The psychology of change resistance Decision-making under uncertainty High-performer engagement through change Behavioural science for leaders Resilience and adaptation Strategy-to-execution Ideal for CEOs and senior leadership teams entering or mid-way through a major transition. CHROs and chief transformation officers responsible for change adoption. Leadership development programmes for high-potential and newly senior managers. Sales and revenue leadership teams whose top performers face new rules or markets. Audience outcomes A shared model, Change, Grow, Win, a team can apply to a change already underway. A way to spot FOFO (Fear Of Falling Off) in their strongest people, and a method to reverse it without a training programme. A sharper definition of resilience, drawn from Ricochet, aimed at adaptation instead of a return to the old form. Specific decisions to make on Monday, attached to the change in front of them.

Why organisations work with Thomas Barta He shows organisations where their next growth comes from and, just as importantly, how to get risk-averse teams to actually pursue it. His McKinsey work training over a thousand internal leaders on driving change without formal authority is the engine of his method: growth needs people who can move an organisation they do not control. The behaviours he teaches are drawn from the largest dataset of its kind, more than 68,000 leadership assessments of what separates leaders who shift company performance from those who do not. His McGraw-Hill book with Patrick Barwise of London Business School, The 12 Powers of a Marketing Leader, gives the work a research spine rather than another opinion on growth. As leadership dean of the McKinsey and Marketing Academy CMO Fellowship, he prepares senior leaders for the step up to running a business, which keeps his view of growth leadership current. Biography highlights Former partner, McKinsey & Company; advised more than two dozen Fortune 500 organisations across 14 industries and 45 countries. Co-author with Patrick Barwise of The 12 Powers of a Marketing Leader (McGraw-Hill). CEO, Marketing Leadership Institute; founder of the Marketing Leadership Masterclass. Leadership dean, CMO Fellowship, run by The Marketing Academy with McKinsey. Honorary Fellow of The Marketing Society. Contributor to Forbes, Marketing Week, Nikkei and the Adobe blog; speaker at events for Adobe, Google, IBM, SAP, Oracle, Amazon and the Financial Times. Biography Most large organisations are structured to protect what already works. That is exactly why so many of them miss the next wave: over half the Fortune 500 from the year 2000, Kodak and Nokia among them, no longer exist. Thomas Barta’s work addresses the gap between the people who can see a growth opportunity and the far smaller number who can move an organisation to back it. His method rests on the largest study of its kind. Built on more than 68,000 leadership assessments, conducted with Patrick Barwise of London Business School, it identified the behaviours that separate leaders who shift their company’s trajectory from those who do not. That research became The 12 Powers of a Marketing Leader, published by McGraw-Hill. The behavioural engine came earlier, at McKinsey. As a partner he led growth transformations across 14 industries in 45 countries for more than two dozen Fortune 500 organisations. He was also dean of the firm’s highest-rated internal programme, where he trained over a thousand leaders on one problem: how to drive change when you have responsibility without formal authority. That is the daily reality of anyone trying to start something new inside a large company. He runs the Marketing Leadership Institute, serves as long-standing leadership dean of the McKinsey and Marketing Academy CMO Fellowship, and is an Honorary Fellow of The Marketing Society. An MBA from London Business School sits alongside a Master’s in Organisational Psychology from INSEAD, which is why his keynotes work less as strategy lectures and more as a practical account of how growth actually gets started, championed, and funded inside organisations that would rather play safe. Key speaking topics Finding and acting on new sources of growth Growth leadership and organisational entrepreneurship Driving change without formal authority Why incumbents lose relevance and how to stop it Customer-led growth Marketing leadership and CMO effectiveness Ideal for Executive teams looking for their next source of growth, not just defending the core CEOs and CGOs who want growth owned across the business rather than parked in one function CMOs and senior marketers stepping up to broader commercial and board-level roles Senior leadership offsites and growth or innovation programmes at large organisations Audience outcomes A clear method for spotting growth opportunities their organisation is currently structured to miss. A practical way to get peers and senior leaders to back a growth bet when the lever sits outside your control. The behaviours that research links to leaders who move company performance, not just manage their remit. A read on how to create permission for sensible risk so good ideas stop dying in committee.