Thomas Barta: Biography highlights

Thomas Barta is one of the world’s foremost thinkers, speakers and writers on the subject of marketing leadership. A former McKinsey partner, he co-authored the path-breaking leadership book ‘The 12 Powers of a Marketing Leader’ and has consulted for some of the world’s most prominent brands.

Based in:

Europe

Languages spoken:

English

Full biography of Thomas Barta

Thomas Barta’s Background

  • Organizational psychologist
  • Creator of the world’s largest ever study, involving over 68,000 assessments, on what makes for a successful customer leader
  • Author of the #1 leadership book for marketers: The 12 Powers of a Marketing Leader with Patrick Barwise
  • Founder of the Marketing Leadership Masterclass
  • Former partner of McKinsey
  • Led transformations for over 20 years, in 14 industries, in 45 countries for many of the world’s top organizations, including over two dozen from the Fortune 500
  • Marketing Academy Leadership Dean
  • Honorary Fellow of The Marketing Society
  • Author for Forbes, Marketing Week, and the TryThis.Blog

Thomas is a former partner of McKinsey. He has consulted and marketed for over 20 years, in 14 industries, in 45 countries. Thomas’s path-breaking research includes the world’s largest study, with over 68,000 assessments – on what makes for an impactful customer leader. You might have heard of his new book The 12 Powers of a Marketing Leader (with Patrick Barwise)—highly praised by Marshall Goldsmith, Seth Godin, Sir Martin Sorrell, and many other business leaders around the world.

Thomas challenges Fortune 500 leaders to tackle growth and market disruption in a radically new way. Winning in an age of rapid change isn’t about long strategy documents. It’s about starting the revolution from the inside—by building people who love customers, mobilize peers, build tribes, and inspire change. Customer leaders ask for forgiveness, not permission.

Executives of the world’s most prominent companies have invited Thomas to inspire their audiences. You’ll find him speaking at events for Adobe, Dow Jones, Financial Times, Google, McKinsey, SAP, Advertising Week, and many others. Thomas’s keynotes are consistently ranked as the best and most inspirational.

Thomas acts as a long-standing leadership dean for McKinsey’s and The Marketing Academy’s CMO Fellowship Programme. A select group of C-suite leaders rely on Thomas as their personal mentor and coach.

 

 

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Watch Thomas in action

Playlist
1/4 videos
1
Thomas Barta, Marketing Leadership Keynote: Five Marketing Career Killers
Thomas Barta, Marketing Leadership Keynote: Five Marketing Career Killers
18:15
2
Thomas Barta, Marketing Leadership Keynote: The 12 Powers of a Marketing Leader
Thomas Barta, Marketing Leadership Keynote: The 12 Powers of a Marketing Leader
31:33
3
Thomas Barta, Change Leadership Keynote Speaker
Thomas Barta, Change Leadership Keynote Speaker
03:31
4
Thomas Barta, Marketing Leadership Keynote: Digital Leader
Thomas Barta, Marketing Leadership Keynote: Digital Leader
22:15
Google
By far the best audience scores we’ve seen.
Joyce Joanne Verburg
B2B Marketing Leaders Forum
Inspirational, powerful—5 out of 5!
Emma Roborgh
CEO
Adobe
Dynamic, inspiring, thought-provoking.
Marta Hasler DeBellis
VP Enterprise Marketing
Mondelez
Lasting impact for both professional and personal life.
Debora Koyama
Chief Marketing Officer EU
Sodexo HC North America
He has a unique ability to draw people in.
Catherine Tabaka
President & CEO
Richmond Events AG
Spot on, targeted, sharp! Audience rating: highly relevant!
Erik Neumann
CEO

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