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Change leadership thinker, international speaker and author
Thomas Barta is one of the world’s foremost thinkers, speakers and writers on the subject of marketing leadership. A former McKinsey partner, he co-authored the path-breaking leadership book ‘The 12 Powers of a Marketing Leader’ and has consulted for some of the world’s most prominent brands.
Thomas Barta's videos
What Thomas Barta's clients say
"By far the best audience scores we’ve seen."
"Inspirational, powerful—5 out of 5!"
"Dynamic, inspiring, thought-provoking."
"Lasting impact for both professional and personal life."
"He has a unique ability to draw people in."
"Spot on, targeted, sharp! Audience rating: highly relevant!"
Thomas Barta's 2023 biography
Thomas Barta’s Background
- Organizational psychologist
- Creator of the world’s largest ever study, involving over 68,000 assessments, on what makes for a successful customer leader
- Author of the #1 leadership book for marketers: The 12 Powers of a Marketing Leader with Patrick Barwise
- Founder of the Marketing Leadership Masterclass
- Former partner of McKinsey
- Led transformations for over 20 years, in 14 industries, in 45 countries for many of the world’s top organizations, including over two dozen from the Fortune 500
- Marketing Academy Leadership Dean
- Honorary Fellow of The Marketing Society
- Author for Forbes, Marketing Week, and the TryThis.Blog
Thomas is a former partner of McKinsey. He has consulted and marketed for over 20 years, in 14 industries, in 45 countries. Thomas’s path-breaking research includes the world’s largest study, with over 68,000 assessments – on what makes for an impactful customer leader. You might have heard of his new book The 12 Powers of a Marketing Leader (with Patrick Barwise)—highly praised by Marshall Goldsmith, Seth Godin, Sir Martin Sorrell, and many other business leaders around the world.
Thomas challenges Fortune 500 leaders to tackle growth and market disruption in a radically new way. Winning in an age of rapid change isn’t about long strategy documents. It’s about starting the revolution from the inside—by building people who love customers, mobilize peers, build tribes, and inspire change. Customer leaders ask for forgiveness, not permission.
Executives of the world’s most prominent companies have invited Thomas to inspire their audiences. You’ll find him speaking at events for Adobe, Dow Jones, Financial Times, Google, McKinsey, SAP, Advertising Week, and many others. Thomas’s keynotes are consistently ranked as the best and most inspirational.
Thomas acts as a long-standing leadership dean for McKinsey’s and The Marketing Academy’s CMO Fellowship Programme. A select group of C-suite leaders rely on Thomas as their personal mentor and coach.
Thomas Barta's 2023 speaking fees
- United Kingdom
Specific fees fall within the ranges shown. These are presented as a guide only and are subject to change without notice.
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