Change Management

Why organisations work with Lior Arussy He has the documented Mercedes-Benz USA case: a dealer network that moved from ninth to first in customer satisfaction, with 25,000 employees engaged through 80 full-day programmes. His method treats customer experience as an execution problem, not a brand or service problem. The deliverable is behavioural change at the frontline, tied to revenue and retention. He brings a published intellectual track. Seven books, including Next Is Now (Simon & Schuster) on building organisations for continuous change, and 300+ articles, with regular contributions to Harvard Business Review and Chief Executive. He has run more than 200 corporate transformations through Strativity, with clients including Mercedes-Benz, Royal Caribbean, Thomson Reuters, HSBC, SAP, FedEx, and Johnson & Johnson. The reference base is unusually deep for a CX speaker. His Generative AI keynote work addresses what the technology does to customer expectations and to the operating model of customer-facing teams. It is positioned as a strategic conversation, not a tooling demo. Biography highlights Founder and CEO of Strativity Group, a global customer experience and strategy execution consultancy operating across multiple countries. Author of seven books, including Next Is Now (Simon & Schuster, 2018), Passionate and Profitable (Wiley, 2005), and Customer Experience Strategy. 300+ published articles, with regular contributions to Harvard Business Review and Chief Executive media. Led the Mercedes-Benz USA customer experience transformation, taking the dealer network from ninth to first in customer satisfaction. Named to the Global Gurus customer service and customer experience rankings; recipient of the CRM Magazine “Influential Leaders” award. MBA, Weatherhead School of Management, Case Western Reserve University. Previously held executive positions at Hewlett-Packard. Biography Most customer experience programmes do not fail at the strategy stage. They fail when an engaged steering committee meets a frontline that has been trained to comply with policy rather than own a customer outcome. Arussy has spent two decades closing that gap inside large organisations. He founded Strativity Group in 2003 and has since led more than 200 corporate transformations across customer experience, employee engagement, and strategy execution. The Mercedes-Benz USA work is the cleanest illustration: a dealer network that moved from ninth to first in customer satisfaction after 25,000 employees were engaged through 80 full-day programmes. A European logistics client he advised moved from 3% to 44% annual organic growth in two years. The work is consistently anchored in measurable commercial change, not in survey scores or brand language. The published track behind the consulting is substantial. He has written seven books, including Next Is Now (Simon & Schuster, 2018) on building organisations that thrive under continuous change, and Passionate and Profitable (Wiley, 2005) on why customer strategies typically fail. He has published more than 300 articles, including in Harvard Business Review, and contributes regularly to Chief Executive media. His current keynote work extends into the implications of generative AI for customer expectations and the operating model of customer-facing teams. For a senior buyer, the value is access to a CX practitioner who has done the work at scale and writes about it with the directness of someone who has watched it succeed and fail in real organisations. The references run from Mercedes-Benz and Royal Caribbean to HSBC, SAP, and Johnson & Johnson. Key speaking topics Customer experience as commercial growth strategy Strategy execution and behavioural change at the frontline Customer-centric culture and employee engagement The generative AI-empowered customer Leading continuous change and organisational reinvention Personal agency and ownership in transformation Ideal for Chief Customer Officers, CXOs, and Chief Marketing Officers leading enterprise-wide CX programmes. CEOs and COOs evaluating the gap between customer strategy and operating reality. Transformation and change leaders responsible for embedding new behaviours across large, distributed workforces. Boards and leadership teams in retail, financial services, automotive, hospitality, logistics, and B2B technology. Audience outcomes A practitioner’s account of what separates CX programmes that move revenue from those that move only dashboards. A clearer picture of how generative AI is reshaping customer expectations and the work of customer-facing teams. The five steps from Next Is Now applied to the audience’s own change environment. Named case material from Mercedes-Benz, Royal Caribbean, and other Fortune 500 transformations. A direct challenge to the policy-and-consistency model of customer service, with the alternative framed in operational terms.

Why organisations work with Alex Staniforth Both of Staniforth’s Everest attempts (2014, 2015) ended in catastrophe, which means his argument about resilience, failure, and redefining success is not constructed from triumph. That credibility is difficult to replicate. His personal mental health disclosure; depression, anxiety, eating disorders, epilepsy, and a lifelong stammer, is specific and public. It allows him to reach parts of a leadership audience that pure performance speakers cannot, including people who are privately struggling. The ‘Resilience Rucksack’ gives audiences a named, practical framework to take away: not just an inspiring story, but a set of tools mapped to real workplace pressures. As co-founder of Mind Over Mountains, a national UK charity combining outdoor experience with professional mental health support, he brings an institutional track record to conversations about psychological safety that extends well beyond the stage. His Honorary Doctorate (DLitt) from the University of Chester, awarded in 2025 for his contribution to young people’s mental health, positions him credibly across both the performance and the clinical ends of the wellbeing conversation. Biography highlights Survived the 2014 Khumbu Icefall avalanche and the 2015 Nepal earthquake, the two most significant disasters in Everest history, on consecutive attempts, as a teenager First and fastest person to complete all 446 Nuttall mountains in England and Wales under human power in 45 days; fastest ever ascent of all 100 UK county tops (72 days) Author of Icefall (Coventry House Publishing, 2016) and Another Peak (2019) Co-founder, Mind Over Mountains: national UK charity restoring mental health through therapeutic outdoor programmes (est. 2020) Honorary Doctorate (DLitt), University of Chester, 2025: for outstanding contribution to young people’s mental health services Prime Minister’s Points of Light award, 2023; Pride of Britain Granada Reports Fundraiser of the Year, 2017; over £150,000 raised for charity across endurance challenges Biography Everest has a way of clarifying what resilience actually means. Alex Staniforth attempted the summit twice – the 2014 season ended by the Khumbu Icefall avalanche, the 2015 attempt halted by the Nepal earthquake – and returned from neither having reached the top. Both experiences form the foundation of his argument to organisations: that the most useful preparation is not for success, but for what happens when things go wrong. Since those expeditions, Staniforth has completed a series of documented endurance records. He is the first and fastest person to run and cycle all 446 Nuttall mountains in England and Wales in 45 days and holds the record for the fastest ascent of all 100 UK county tops. He is the author of Icefall and Another Peak, and in 2020 co-founded Mind Over Mountains, a national UK charity that combines outdoor experience with professional mental health support. What separates his contribution from most adventure-based speaking is where it goes beyond the summit metaphor. Staniforth has spoken publicly about depression, anxiety, and eating disorders experienced as an endurance athlete: alongside epilepsy and a lifelong stammer. This specificity allows him to speak credibly in mental health conversations where most performance speakers cannot go. His practical framework, the ‘Resilience Rucksack’, translates that experience into tools that leadership audiences can name and apply. His keynotes have been delivered to Rolls-Royce Submarines, Samsung, Bank of America, Accenture, FedEx, and the NHS, among others. He was awarded an Honorary Doctorate (DLitt) by the University of Chester in 2025 for his contribution to young people’s mental health, and received the Prime Minister’s Points of Light award in 2023. He is an ICF-trained coach and certified Gazing Red2Blue practitioner. Key speaking topics Resilience under pressure Mental fitness and sustainable performance Leadership through adversity and change Burnout prevention and psychological safety Goal setting and redefining success Team performance in uncertainty Wellbeing as a performance foundation Ideal for Senior leadership teams navigating organisational change or post-disruption recovery CHROs and people leads building mental health or wellbeing programmes with senior buy-in Leadership development and high-potential programmes requiring a resilience anchor Corporate conferences where performance and wellbeing are a combined agenda item Audience outcomes A practical, named framework (the ‘Resilience Rucksack’) for maintaining performance during setbacks, change, and high pressure A more specific understanding of the relationship between mental fitness and sustained performance – not as a trade-off, but as the same investment Increased confidence among leaders in modelling openness around mental health, and in recognising early warning signs in their teams A shift in how failure and setback are framed – from evidence of inadequacy to material for growth Reference points from extreme conditions that translate directly to the pressures of demanding professional environments

Why organisations work with Danilo McGarry He has run AI inside two of the largest regulated enterprises on the planet. Buyers get an operator who has defended budgets, cleared risk committees and shipped at scale, not a consultant describing other people’s work. His track record is tied to outcomes in the numbers. His work at Alter Domus is associated with a period of significant valuation growth, and his engagements are framed around measurable cost, revenue and risk impact rather than adoption metrics. He sits at the board-level interface of AI. He teaches on the Financial Times Board Directors Programme and advises the CIPD on AI, which means the language he uses lands with directors, not just technologists. He explains complex AI choices in terms non-technical leaders can act on. That is what earns him repeat invitations from banks, insurers, health systems and consultancies where the decision rests with a chief executive or a chair. Biography highlights Former Head of AI at Citigroup, leading enterprise AI and automation inside one of the world’s largest banks. Former Head of AI at UnitedHealth Group, operator of one of the largest software-robot estates in any healthcare business. Former Global Head of AI and Automation at Alter Domus, the fund services group, from December 2019. Strategic adviser on artificial intelligence to the Chartered Institute of Personnel and Development (CIPD). Faculty contributor to the Financial Times Board Directors Programme. Host of the “It’s All About AI” podcast; TEDx speaker; ranked on Thinkers360 and Onalytica lists of leading AI voices. Biography The hard part of enterprise AI is not the model. It is the decision to commit, the governance to contain the risk, and the operational grip to turn a working pilot into a line on the P&L. Danilo McGarry has spent his career on the inside of that problem. At Citigroup he led artificial intelligence and machine learning, launching automation and AI initiatives across capital markets operations. He then became a senior AI leader at UnitedHealth Group, where his remit included a programme of roughly 3,500 software “digital workers” embedded in one of the largest healthcare businesses in the United States. As Global Head of AI and Automation at Alter Domus from 2019, he built an AI and automation function inside a fund services firm through a period of significant growth. Earlier roles at JPMorgan and Royal Bank of Canada gave him the grounding in regulated operations that now sits under everything he says on stage. That operator track record is why boards listen. He is a faculty contributor to the Financial Times Board Directors Programme and strategic adviser on AI to the CIPD, which puts him in front of chairs, chief executives and people leaders making the governance calls. He is cited and quoted in outlets including the Financial Times, The Times, Bloomberg, Forbes and WIRED, and ranks on Thinkers360 and Onalytica lists of leading voices in AI and intelligent automation. His argument on stage is practical. Treat AI as an operating-model question, not a tooling question. Pick the handful of processes where the economics are real, industrialise them, and build the governance that lets the next wave scale without fresh permission every time. It is a message that lands with leadership teams who are tired of pilot decks and want to know what to do on Monday. Key speaking topics Enterprise AI strategy AI operating models and governance Intelligent automation at scale AI in financial services and healthcare Board-level AI literacy Digital workers and the future of operations Responsible AI adoption Ideal for Boards and chief executives setting enterprise AI policy and investment envelopes. CIOs, CDOs and heads of transformation running AI and automation portfolios. CHROs and people leaders rethinking workforce design around AI and digital workers. Regulated-sector leadership teams in banking, insurance, asset servicing and healthcare. Audience outcomes A clearer view of where AI actually moves the numbers inside their own operating model. A working vocabulary for the governance, risk and workforce questions AI creates at board level. Concrete reference points from AI deployments inside Citigroup, UnitedHealth Group and Alter Domus. A sharper read on which AI investments industrialise and which stay trapped as pilots. Confidence to set the next twelve months of AI priorities with fewer, better bets.

Why organisations work with Gordon Hewitt Direct intellectual lineage from C.K. Prahalad at Michigan Ross, applied for two decades to live board agendas at Pfizer, IBM, AstraZeneca, HSBC, Sony, and Deutsche Post/DHL. A working method that treats strategy as a thinking system for senior teams, not a planning cycle, so boards leave with sharper questions about value creation, not a deck. Demonstrated range across pharma, financial services, consumer goods, telecoms, and logistics, which lets him connect cross-industry disruption patterns most sector specialists miss. CBE for services to management and international business, plus Fellowship of the Royal Society of Edinburgh, signal a level of institutional credibility boards trust at chair and CEO level. A genuine practitioner-academic: still teaching at Michigan Ross and Glasgow’s Adam Smith Business School while advising sitting CEOs. Biography highlights CBE for services to management and international business, 2007 New Year Honours. Fellow of the Royal Society of Edinburgh. Visiting Distinguished Professor, Ross School of Business, University of Michigan. Professor of Strategy Practice, Adam Smith Business School, University of Glasgow. Distinguished Professor of Corporate Strategy, Duke Corporate Education. Long collaboration with the late C.K. Prahalad on corporate value-creation, innovation, and strategic transformation. Advised CEOs and boards at Pfizer, IBM, AstraZeneca, Philips, Sony, Honeywell, PwC, Verizon, Ericsson, HSBC, Credit Suisse, Time Warner, PepsiCo, Syngenta, Biocon, and Deutsche Post/DHL. Biography Most strategy frameworks assume the rules of the industry hold still long enough for a plan to play out. They no longer do. The companies that struggle are often the ones that ran the previous playbook best. Gordon Hewitt has spent two decades helping senior leaders work in that more unstable terrain. At the Ross School of Business at the University of Michigan, he formed a long partnership with the late C.K. Prahalad, working at the front edge of thinking on corporate value-creation, innovation, and strategic transformation in what they described as a game-changing world. That body of work continues to anchor how he talks to boards. The list of organisations he has advised reads like a cross-industry map of where disruption hits hardest: Pfizer and AstraZeneca in pharma, IBM and Verizon in technology, HSBC and Credit Suisse in financial services, Sony, PepsiCo, and Time Warner in consumer-facing businesses, Deutsche Post/DHL in logistics. He chairs CEO and chairman peer groups in Europe and the United States on the future of corporate strategy and governance. He was awarded a CBE in 2007 for services to management and international business, and elected a Fellow of the Royal Society of Edinburgh. He continues to hold appointments at Michigan Ross, Glasgow’s Adam Smith Business School, and Duke Corporate Education, which is unusual for a working board advisor and is one of the reasons CEOs treat him as a serious thinking partner rather than a speaker. Key speaking topics Strategy under industry disruption Corporate value creation in complex markets Innovation as a discipline Strategic transformation in incumbent businesses Strategic collaboration and ecosystem strategy Overcoming industry and organisational orthodoxies The CEO and board agenda in a game-changing world Ideal for CEOs, boards, and executive committees of incumbent businesses facing rule-changing competition. CSOs, heads of strategy, and transformation leads. Pharma, financial services, telecoms, consumer goods, and logistics leadership teams contending with cross-industry disruption. Senior leadership development programmes that want a serious strategy voice rather than a motivational one. Audience outcomes A sharper account of how value is created and lost when industry rules are being rewritten. A working language for separating planning from strategic thinking inside their own executive team. Cross-sector patterns of disruption they can test against their own market. A clearer view of where current orthodoxies inside their organisation are quietly working against them. Specific provocations for the next board strategy conversation, not generic frameworks.

Why organisations work with Tom Flatau He brings formal NeuroLeadership Institute accreditation into client rooms, so the brain science behind his coaching is grounded in a recognised body of research rather than self-styled commentary. His firm’s programmes are quality-assured by the Institute of Leadership and Management, which gives L and D buyers a credentialed delivery standard alongside the keynote. Two decades of repeat work with HSBC, Unilever, Siemens, Louis Vuitton, Emirates and the BBC means the material has been pressure-tested across regulated finance, consumer goods, engineering, luxury retail and broadcast. He translates neuroplasticity, threat response and bias research into specific leadership practice on negotiation, change communication and team collaboration, so audiences leave with mechanism, not metaphor. Biography highlights CEO and founder of Teamworking International, with custom leadership programmes quality-assured by the Institute of Leadership and Management. Accredited brain and behaviour specialist trained by the NeuroLeadership Institute. Master’s in Business Analysis and Systems Design; Fellow of the Institute of Leadership and Management. Long-standing client roster including HSBC, Unilever, Siemens, Louis Vuitton, Emirates, American Express, Qatar Airways, British American Tobacco and the BBC. Conference speaker for bodies including the Chartered Institute of Building and the Institute of Directors. Signature keynote portfolio covering the inner game of leadership, the neuroscience of unconscious bias, leading through change, team collaboration, sales mastery and black belt negotiation. Biography Most behaviour change in organisations fails because it stops at the conscious mind. Leaders are taught new frameworks and new vocabulary, then return to the same threat responses, biases and habits the moment a quarter goes sideways. Tom Flatau built Teamworking International around a different premise: that leadership behaviour shifts when the brain underneath it shifts. The credentials matter here. Flatau is an accredited brain and behaviour specialist trained by the NeuroLeadership Institute, holds a Master’s in Business Analysis and Systems Design, and is a Fellow of the Institute of Leadership and Management. His firm’s programmes are quality-assured by the ILM, which is unusual in a market crowded with self-styled neuroscience commentators. For more than two decades, the work has been delivered into HSBC, Unilever, Siemens, Louis Vuitton, Emirates, American Express, Qatar Airways, British American Tobacco and the BBC. Across regulated banking, consumer goods, engineering, luxury and broadcast, the same patterns surface: leaders making decisions under threat, teams misreading each other’s intent, salespeople reverting to scripts. His material translates the relevant brain research into practice for each. His keynote portfolio sits along that line. “The inner game of leadership” examines the subconscious behaviours that erode senior credibility. “The neuroscience of unconscious bias” treats bias as a wiring problem with intervention points, not a values lecture. “Black belt negotiation” and “Sales mastery: hello science, goodbye myths” apply the same lens to deal-making. The throughline is mechanism: what is happening in the brain, and what to do about it. Key speaking topics Applied neuroscience for leadership Neuroscience of unconscious bias Leading through change Executive coaching and the inner game of leadership Mindset and team collaboration Negotiation and influence Sales behaviour and buyer psychology Ideal for CEOs, executive committees and senior leadership teams are responsible for behaviour change at the top of the organisation CHROs, L and D directors and heads of leadership development, designing accredited leadership pipelines Sales and commercial leadership teams looking to upgrade negotiation and buyer engagement Diversity and inclusion leads who want a brain-science framing of bias rather than a values framing Audience outcomes A working understanding of how stress, threat and reward responses shape leadership decisions in real time Specific mechanisms for interrupting unconscious bias in hiring, promotion and day-to-day team interactions Practical communication moves for leading people through change without losing trust Sharper read on the neuroscience of negotiation and how buyer brains actually respond to influence attempts

Why organisations work with Jonah Berger He has built two operating frameworks, STEPPS for word of mouth and REDUCE for overcoming resistance, that translate directly into product, marketing and change decisions rather than sitting at the level of theory. The research base is unusually deep for a commercial speaker: 80+ peer-reviewed articles, much of it using natural language processing on real consumer and organisational text, not anecdote. His client work spans Apple, Google, Nike, Amazon, GE, Moderna, Facebook and the Gates Foundation, which means the frameworks have been pressure-tested across consumer brands, platforms and mission-driven organisations. Contagious won the Berry-AMA Book Prize for the best book in marketing, the field’s most credible peer recognition. He addresses two distinct buyer problems with one body of work: how things spread (marketing, product, communications) and how to move people who do not want to move (change, transformation, sales). Biography highlights Marketing Professor at the Wharton School, University of Pennsylvania. PhD in Marketing, Stanford Graduate School of Business; BA Stanford. Author of Contagious, Invisible Influence, The Catalyst and Magic Words; books published in over 35 countries. Berry-AMA Book Prize for Best Book in Marketing (Contagious). Wharton Iron Professor Award for faculty research; recognised by the American Marketing Association as a top-five most productive marketing researcher. Research and commentary featured in The New York Times, Wall Street Journal, Harvard Business Review and NPR. Biography Most attempts to change behaviour rely on more pressure: more advertising spend, more incentives, more internal communication. The research suggests the opposite often works better. Removing the friction that holds people in place changes more behaviour than pushing harder against it. That argument sits at the centre of Jonah Berger’s work as a marketing professor at the Wharton School. His book The Catalyst sets out a five-part model, REDUCE, for identifying and dismantling the specific barriers that stop customers, employees and citizens from changing their minds. It is paired with the earlier STEPPS framework from Contagious, which names the six factors that make products and ideas spread. The academic foundation is substantial. Berger holds a PhD in Marketing from Stanford and has published more than eighty peer-reviewed articles, much of it applying natural language processing to large bodies of consumer and organisational text. Contagious won the Berry-AMA Book Prize for the best book in marketing. Invisible Influence and Magic Words extend the same methodology into social influence and the language of persuasion. The frameworks have been used inside Apple, Google, Nike, Amazon, GE, Moderna, Facebook and the Gates Foundation. The value to a senior team is the same in each case: a defensible, named model for two questions that boards and chief marketing officers ask repeatedly, why some things spread and others do not, and why people resist change even when the case for it is sound. Key speaking topics Word of mouth and viral marketing Behavioural science in commercial strategy Change and persuasion Consumer behaviour and decision-making Language and influence Social influence and choice architecture Branding and customer engagement Ideal for Chief marketing officers and brand leadership teams setting strategy on growth, virality and customer engagement. Transformation and change leaders running programmes where employee or customer resistance is the binding constraint. Sales and revenue leaders looking to apply behavioural science to pricing, messaging and conversion. Product and innovation teams working on adoption of new offerings. Audience outcomes A working knowledge of the STEPPS framework and how to apply each principle to a current product, message or campaign. The REDUCE model as a diagnostic for stalled change, with the five categories of resistance named and addressable. Specific language techniques from Berger’s natural language processing research that shift persuasion outcomes. A sharper read on which behavioural levers genuinely move customers and employees, and which ones do not. Concrete examples drawn from consumer brands, platforms and mission-driven organisations Berger has worked with.

Why organisations work with Eric M. Bailey He turns cognitive neuroscience into 22 named tools managers can use the next morning, not a worldview to adopt over time. The methodology is called the Principles of Human Understanding. His client list spans Google, the US Air Force, Los Angeles County, and the Phoenix Police Department. Few communication speakers translate across that range of cultures. The Cure for Stupidity gives an organisation a shared vocabulary for irrational workplace behaviour. Once a team has read it, conflict conversations get shorter. He works the room across analytical and emotional registers. Engineering audiences and frontline service teams both come away with the same takeaways, which is rare. Biography highlights President of Bailey Strategic Innovation Group, a communication and organisational development consultancy. Bestselling author of The Cure for Stupidity: Using Brain Science to Explain Irrational Behavior at Work. Creator of the Principles of Human Understanding methodology, used in keynote, facilitation, and coaching engagements. Master’s in Leadership and Organizational Development, Saint Louis University. Client work with Google, US Air Force, Los Angeles County, Canadian Imperial Bank of Commerce, City of Phoenix, Phoenix Police Department. Media features on CNN, Forbes, and HuffPost. Speaker on the Workhuman Live conference programme. Biography Most conflict at work is not about the issue on the table. It is about two people running different software on the same conversation. Bailey has built a career mapping that mismatch and giving leaders a way to talk about it without making anyone feel stupid. His book The Cure for Stupidity: Using Brain Science to Explain Irrational Behavior at Work sets out the argument. Irrational behaviour is usually rational once you understand what the brain is protecting against. The book seeded a methodology, the Principles of Human Understanding, which now anchors his keynote and consulting work through Bailey Strategic Innovation Group. The client list is the proof. Google, the US Air Force, Los Angeles County, the Canadian Imperial Bank of Commerce, the City of Phoenix, and the Phoenix Police Department have all brought him in. These are organisations with very different tolerance for soft language, which forces the material to do real work. The Master’s from Saint Louis University in Leadership and Organizational Development is the academic underpinning. The 22 tools are what audiences actually leave with. What sets Bailey apart from other neuroscience-of-work voices is that he writes for the manager who has eleven things to do today, not for the reader who wants a theory of mind. The framework is built to be used inside a difficult conversation, not admired from a distance. Key speaking topics Brain science of workplace communication Generational dynamics and intergenerational friction Diversity, equity and inclusion under contested conditions Change management and the neuroscience of resistance Team trust and functional team design Leadership development for first-line and mid-level managers Ideal for CHROs and people leaders dealing with persistent team conflict and engagement decay Heads of L&D commissioning manager development at scale DEI leads who need a frame for inclusion that lands with sceptical audiences Public sector and uniformed leadership teams (law enforcement, military, municipal government) needing communication training that travels across rank Audience outcomes A shared vocabulary for naming the cognitive patterns that drive workplace friction Specific tools, drawn from the Principles of Human Understanding, that can be used in a difficult conversation the same week A reframe of irrational behaviour as predictable, not personal, which lowers the temperature of recurring conflicts A working model for how the brain interprets change, status, and difference, applied to current team dynamics

Why organisations work with Joel Zeff He pulls people out of their seats and into the room. Improv games run live with audience volunteers, not slides about engagement, are the mechanism the audience remembers a week later. He has done this more than 2,500 times since 1997, for buyers including Wells Fargo, Samsung, KPMG, PepsiCo, Walmart, and the IRS. The format is tested at scale. His book Make the Right Choice (Wiley, 2nd edition) gives leaders a written reference for the principles, so the keynote leaves a tangible artefact for managers to apply. He writes and performs his own material. The journalism background, including a recruited move to the Dallas Times Herald and freelance work for Newsday, shows up in tight scripting and audience-aware writing. For internal sales kickoffs, leadership offsites, and culture moments where the room needs to be activated rather than briefed, Zeff is one of the few keynote speakers whose primary craft is the performance itself. Biography highlights Author of Make the Right Choice: Lead with Passion, Elevate Your Team, and Unleash the Fun at Work, second edition published by Wiley More than 2,500 keynote events for corporate and association audiences since 1997 Former newspaper journalist; recruited to the Dallas Times Herald in 1991, with freelance bylines for Newsday and the Fort Worth Star-Telegram Former account executive at Edelman Public Relations Appeared on CNBC’s The Big Idea with Donny Deutsch Named clients include Wells Fargo, Samsung, KPMG, PepsiCo, Walmart, and the IRS Biography Engagement is the corporate problem that has resisted three decades of solutions. Surveys, town halls, pulse tools, and culture decks all describe it well. Almost none of them change the temperature in the room. Joel Zeff’s keynotes start from a different premise. If the room feels alive, the conversation about engagement starts to mean something. If it does not, no framework will fix that. Zeff trained as a newspaper journalist before he was a speaker. He started at the Saginaw News covering crime and accidents, was recruited to the Dallas Times Herald in 1991, and freelanced for Newsday and the Fort Worth Star-Telegram after the Herald closed. He then worked as an account executive at Edelman Public Relations and founded his own consulting practice in 1994. The improv comedy he was doing on weekends turned into his career when Texas Instruments asked him to bring the act to an executive retreat. The format he has built over 2,500 events since 1997 is unusual in a corporate setting. Audience members come on stage, play improvisation games, and produce, in real time, the behaviours the keynote is describing: listening, building on each other’s ideas, taking initiative, recovering from mistakes in front of a crowd. Wells Fargo, Samsung, KPMG, PepsiCo, Walmart, and the IRS have all booked the act. His book Make the Right Choice, now in its second edition with Wiley, sets out the principles in writing for leaders who want a reference after the room has gone home. What organisations actually buy from Zeff is a live demonstration that the soft skills they keep training for are produced under pressure, not in workshops. The improv stage is a faster way to see them than any management exercise. Key speaking topics Employee engagement Workplace culture Team collaboration and communication Change and adaptability at work Creativity and innovation in everyday work Leadership and motivation Workplace humour and human connection Ideal for Sales kickoffs and annual conferences where the opening or closing keynote needs to lift the room, not brief it Leadership offsites focused on team behaviour, communication, and collaboration Culture, engagement, and HR-led events where managers leave needing something they can act on with their teams Association conferences and customer events that combine substance with a live, interactive set piece Audience outcomes A shared, recent experience of what genuine collaboration looks like, generated live in the room rather than described in slides Specific language and prompts from improv (listening, “yes and”, supporting the person on stage with you) that managers can carry back into team meetings A reset on the role of humour, energy, and play in serious work, with named examples from organisations the audience recognises A written reference, via Make the Right Choice, for leaders who want to extend the keynote ideas into team practice

Why organisations work with Tom Cheesewright The Intersections methodology maps incoming macro trends against the specific stress points inside an organisation or sector; producing prioritised decision-points with the analysis behind them, not a generic forecast that leadership teams have to interpret themselves. The framework is teachable and licensable. Organisations leave with a repeatable process they can run internally, not a dependency on a single advisor. His published credentials – Future-Proof Your Business (Penguin; FT business book of the month) and High Frequency Change (Business Book Awards shortlist, 2020) – mean audiences arrive already oriented to his thinking. He does not need to spend the first third of a session building the intellectual case. A decade-plus of broadcast experience across BBC, Channel 4, and national press makes him unusually effective at translating complex AI and technology change for non-technical board audiences without losing analytical precision. Named clients across sectors – Google, Barclays, NASA, HMRC, BMW, Virgin Media, Visa – give procurement teams confidence in sector-agnostic credibility. This is not a speaker whose framework only works in one industry. Biography highlights Creator of the Intersections foresight methodology, now licensed and delivered to third-party organisations Author of High Frequency Change (LID Publishing, 2019) shortlisted, Business Book Awards 2020, ‘Leadership for the Future’ category Author of Future-Proof Your Business (Penguin Business Experts, 2020), Financial Times business book of the month Clients include Google, Barclays, NASA, HMRC, BMW, Visa, HSBC, Accenture, and Virgin Media and more than 30 Global 500 companies Regular contributor and broadcaster: BBC Breakfast, BBC Radio 4, Channel 4 Sunday Brunch, The Guardian, The Times, Evening Standard, The Daily Telegraph BEng in Mechatronics, Lancaster University; established as a full-time applied futurist in 2012 Biography Most organisations know they need to anticipate change. Very few have a structured way to do it. The annual strategic planning cycle and the technology roadmap were not designed to connect incoming macro trends to the specific decisions a leadership team faces this quarter. Tom Cheesewright built the Intersections methodology to close that gap. It maps macro trends, from AI capability shifts to demographic and regulatory change, against the existing pressures inside an organisation or sector, identifying the points where disruption will hit hardest and where meaningful opportunity sits. More than 30 Global 500 companies and government bodies, including NASA, HMRC, Google, and Barclays, have put the framework to work. His two business books establish the intellectual foundation. High Frequency Change (LID Publishing, 2019; shortlisted for the Business Book Awards 2020) sets out why organisations feel overwhelmed by the pace of change and what structural responses actually work. Future-Proof Your Business (Penguin Business Experts, 2020; Financial Times business book of the month) translates the methodology into practical tools for strategy teams. His sustained media presence – BBC Breakfast, Radio 4, Channel 4, The Guardian, The Times – means he is not an unknown quantity when he walks on stage. A mechatronics engineer by training, Cheesewright spent years in technology marketing and digital business before establishing himself as a futurist in 2012. That background – engineering logic, commercial experience, years of public communication about technology – is what keeps the Intersections work grounded. The output is not prediction. It is a structured process for stress-testing an organisation’s assumptions against what is actually coming. Key speaking topics AI and automation in strategic decision-making Scenario planning and applied foresight methodology Organisational agility and adaptive strategy Technology-driven disruption and competitive positioning The future of consumer behaviour and business models Change management in high-frequency environments Long-range strategic planning under uncertainty Ideal for Executive leadership teams and boards preparing long-range or scenario-based strategy Chief Strategy Officers and Chief Technology Officers navigating AI investment decisions Industry associations and sector bodies facing structural disruption from technology or regulation Conference audiences drawn from finance, technology, retail, government, or professional services sectors Audience outcomes A working understanding of the Intersections methodology and how to apply it to their own organisation’s planning process Clarity on which AI and technology developments are commercially significant in their sector, and which can be deprioritised A revised set of strategic questions, not just better answers to the existing ones Stronger language and frameworks for briefing boards and senior stakeholders on emerging technology risk and opportunity A clearer view of where their organisation is most exposed to macro-level disruption over the next three to five years

Why organisations work with Stephen Shapiro He treats innovation as a portfolio of small, structured bets rather than a culture programme, which is why his work lands with CFOs and operating leaders, not just innovation teams. His 25 Lenses framework, set out in Invisible Solutions, gives leadership teams a working tool for reframing the questions behind a stalled initiative, rather than another model to admire and shelve. He built and ran Accenture’s 20,000-person process and innovation practice, so the advice is grounded in operating a function at scale, not in observing one. Senior corporate audiences trust him with active programmes: 3M, P&G, Nike, Marriott, NASA, Microsoft, Capital One, and Johnson and Johnson are among the organisations that have brought him in to work on real innovation problems. The 2015 Speaker Hall of Fame induction and Senior Fellow appointment at The Conference Board signal that the speaking craft and the underlying research both meet a serious institutional bar. Biography highlights Senior Fellow, The Conference Board. 15-year career at Accenture, where he built the firm’s 20,000-person process and innovation practice. Inducted into the Speaker Hall of Fame (CPAE) by the National Speakers Association in 2015. Author of seven books, including Best Practices Are Stupid, named 800-CEO-READ’s best innovation and creativity book of the year, and Invisible Solutions, an INDIE Award winner. Industrial Engineering, Cornell University; Certified Speaking Professional (CSP) designation; six-year term on the NSA Board of Directors. Has worked with leadership teams in over 50 countries, including 3M, P&G, Marriott, Nike, NASA, Microsoft, Capital One, Honda, and Johnson and Johnson. Biography Most corporate innovation programmes fail in the same place. They generate ideas faster than the operating model can absorb them, and the executive committee eventually quietens down because the cost is visible and the return is not. The problem is rarely a shortage of creativity. It is a missing discipline for choosing which questions to spend money on. That is the problem Stephen Shapiro has spent twenty-five years working on. At Accenture he co-led the business process reengineering practice, then built the firm’s 20,000-person process and innovation practice. The shift from efficiency work to growth work shaped the argument that runs through his books: innovation is an operating capability, not a culture, and it can be managed with the same rigour as any other portfolio. His seven books trace that argument. Best Practices Are Stupid, named 800-CEO-READ’s best innovation and creativity book of the year, makes the case for small structured bets over large transformational programmes. Invisible Solutions sets out 25 Lenses for reframing the questions behind a stalled initiative. Pivotal, published in 2024, takes the same discipline into how organisations create stability while continuing to change. The recurring thesis is that better questions are cheaper and more useful than more answers. The institutional credentials reinforce the work. He is a Senior Fellow at The Conference Board, was inducted into the Speaker Hall of Fame (CPAE) in 2015, and holds the Certified Speaking Professional designation. Clients including 3M, P&G, Nike, Marriott, NASA, and Microsoft have brought him in for active innovation programmes rather than thought-leadership set pieces, which is the more useful test of where his work actually lands. Key speaking topics Innovation as a managed corporate discipline Question reframing and problem definition Portfolio approaches to innovation investment Culture and team composition for innovation Stability and adaptability in uncertain markets Growth strategy beyond best-practice benchmarking Ideal for CINOs, heads of innovation, and R&D leaders running enterprise programmes CEOs and strategy leaders trying to convert innovation activity into commercial results Transformation sponsors and operating committees rebuilding the innovation function after a stalled programme Large industrials, financial services, consumer goods, and healthcare organisations with complex internal innovation portfolios Audience outcomes A working method for reframing the strategic question behind a stalled initiative, drawn from the 25 Lenses framework A clear case for replacing large transformational bets with structured small ones, and the financial logic to defend it internally A diagnostic for which innovation activities are producing learning and which are producing motion Specific examples of how named Fortune 500 clients have restructured innovation portfolios, with the trade-offs made visible Language a senior leader can use the next morning to challenge their own innovation roadmap

Why organisations work with Rob Hosking He has made decisions in 999 response situations where the cost of a poor call is measured in lives, and he can translate that experience into language a leadership team or frontline workforce will actually listen to His own breakdown, suicide plan and PTSD diagnosis sit at the centre of his keynote, which is why men’s forums, wellbeing networks and emergency-services audiences book him to start conversations that other speakers can only describe The “What’s in Your Vest?” framework gives audiences a concrete tool, built from a real police equipment vest, for thinking about the communication, composure and curiosity they carry into pressure Chris Evans nicknamed him “The Mighty Motivator” on national radio, and that platform, alongside Channel 4, Talk TV and GB News, has built the public profile that lets him land in front of senior corporate audiences at the London Stock Exchange, Kellogg’s and Heathrow Biography highlights Former frontline Police Officer with Police Scotland TEDx speaker, “Always Choose Happiness”, TEDxUWE Author of Lessons from the Frontline – Your Unexpected Guide to True Happiness (Fisher King Publishing) Shortlisted for Best Newcomer at the 2024 Speaker Awards Featured on the Chris Evans Breakfast Show (Virgin Radio), Channel 4, Talk TV and GB News Co-founder of Rise of Happiness, Contributor to The Growth Hub, Associate Trainer for Wellity, trained mental health first aider Worked with the NHS, Kellogg’s, London Stock Exchange, Heathrow Airport, Parker Meggitt, Secret Escapes, LetterOne, NI Water and Bedfordshire Police Biography Most workplace conversations about pressure are theoretical. Rob Hosking spent his early career as a frontline officer with Police Scotland, attending 999 calls where every decision had a tight clock and a real consequence. The practical question for any leader, of how people stay clear-headed, communicate well and keep performing when the operating environment is hostile, is the question his career was built to answer. Hosking left policing after a single shift in which he witnessed a young man take his own life and a colleague die of a heart attack. Months earlier, in July 2018, he had planned to take his own life and was interrupted by his dog. He has since been diagnosed with PTSD and trained as a mental health first aider. That sequence is the substance of his keynote, not its preamble, and it is what allows him to speak to men’s networks, emergency services and leadership audiences with a credibility that policy and academic content cannot match. The work has earned a public platform. Chris Evans dubbed him “The Mighty Motivator” on Virgin Radio, and he has appeared on Channel 4, Talk TV and GB News. His TEDx talk “Always Choose Happiness” was delivered at TEDxUWE, and his book Lessons from the Frontline – Your Unexpected Guide to True Happiness was published by Fisher King Publishing. He was shortlisted for Best Newcomer at the 2024 Speaker Awards. His “What’s in Your Vest?” framework uses the contents of an officer’s equipment vest as a way of asking audiences what tools they carry into pressure, including communication, composure, clarity and curiosity. He has delivered this material for the London Stock Exchange, Kellogg’s, Heathrow Airport, the NHS, Parker Meggitt, Secret Escapes, NI Water, LetterOne and Bedfordshire Police, with men’s mental health, wellbeing, resilience and adaptability as the recurring themes. Key speaking topics Performance under pressure Adaptability and managing change Mental health in the workplace Resilience and stress management Psychologically safe leadership Decision-making in high-stakes environments Workplace wellbeing culture Ideal for HR, wellbeing and DEI leads programming mental health, resilience or men’s network events Leadership and management teams operating in high-tempo, high-consequence environments such as emergency services, healthcare, transport and infrastructure Internal conferences, all-hands and away-days where the brief is to open up the conversation on pressure and performance Wellbeing weeks, mental health awareness campaigns and employee network launches Audience outcomes A frank vocabulary for talking about pressure, trauma and mental health at work, drawn from a speaker who has lived it The “What’s in Your Vest?” model as a shared reference point teams can return to after the session A clearer view of how sustained stress degrades judgement, communication and team trust Specific habits and behaviours, taken from operational policing, for staying decisive when conditions are unstable Permission, particularly in male-heavy environments, to speak earlier when something is wrong

Why organisations work with Nick Jankel He works with senior executives as a peer rather than an outsider. His position lets him challenge leadership teams in the room and stay engaged across the programmes that follow, which is the difference between a keynote that lands and a keynote that fades by the next quarter. Bio-Transformation® (BTX®) is one of the few leadership frameworks built from medical science and philosophy of science rather than consulting practice. The argument that change fails when leaders apply machine logic to living systems is a defensible intellectual position, not a packaging exercise. His Cambridge Triple First in Medicine and Philosophy of Science, combined with twenty-five years applying the framework inside organisations, gives senior leaders a rare combination: a scientist’s argument about human behaviour and a practitioner’s instinct for what works in the room. Across roughly 250 executive leadership and transformation programmes for organisations including Unilever, Microsoft, HSBC, LEGO, Genentech, NHS, and Intel, the methodology has shaped the development of approximately 100,000 senior leaders and executives. His keynotes are designed as interventions: customised, experiential, and built to move leaders toward leading change, AI transition, or transformation, rather than simply describing why it matters. Biography highlights Cambridge Triple First (summa cum laude) in Medicine and Philosophy of Science; clinical medicine at UCL Co-founder and CEO of Switch On Leadership, designer of executive leadership and transformation programmes for organisations including Unilever, Microsoft, HSBC, LEGO, Genentech, NHS, and Intel Creator of the Bio-Transformation® (BTX) methodology, a neuroscience-based framework for individual, team, and organisational change Roughly 250 executive leadership development and transformation programmes designed and delivered, shaping the development of approximately 100,000 senior leaders and executives Author of multiple books on leadership and transformation, including Now Lead the Change (2020) and Switch On (2014); work translated into Chinese Lectured at Yale, Oxford, London Business School, Sciences Po, and UC Berkeley; media coverage in the Financial Times, The Times, The Economist, and The Guardian Transformation coach on BBC and MTV television series; spoke at the Aspen Ideas Festival, Talks@Google, and The Economist Summit Biography Most senior leaders are now asked to lead change, AI transition, and transformation in parallel, often without the time to recover between cycles. The standard answer is to equip them with better strategy. The harder answer, and the one Nick Jankel has spent twenty-five years working on, is that under pressure most leaders default to protecting rather than adapting, and no amount of strategic clarity rewrites that biology. Jankel arrived at this argument by an unusual route. He studied medicine and philosophy of science at Cambridge, graduating with a Triple First, before training in clinical medicine at UCL. He then moved into brand strategy at TBWA/Chiat Day on accounts including PlayStation and Nike. Bio-Transformation® (BTX®), the methodology he later built, draws on all three: a clinician’s view of human systems, a philosopher’s account of how knowledge changes under pressure, and a practitioner’s understanding of how people actually choose. As co-founder of Switch On Leadership, Jankel applies BTX through senior executive interventions, leadership team development, and enterprise-wide programmes for organisations including Unilever, Microsoft, HSBC, LEGO, Genentech, NHS, and Intel. Roughly 250 programmes and 100,000 leaders have been built around the methodology to date. He has explored the underlying ideas in books including Now Lead the Change (2020) and Switch On (2014), and lectured at Yale, Oxford, London Business School, Sciences Po, and UC Berkeley. What separates his keynote work is the deliberate refusal to treat the keynote as a speech. The session is designed as an intervention, customised to a leadership group’s actual change agenda and built to move people, not only inform them. The Financial Times, The Times, The Economist, and The Guardian have covered his work; he has spoken at the Aspen Ideas Festival, Talks@Google, and The Economist Summit, and hosted transformation-focused series for the BBC and MTV. Key speaking topics Executive leadership development under pressure Leading change, AI transition, and transformation Neuroscience of organisational change and human adaptation Adaptive leadership and senior team capability Leadership for the age of generative AI Bio-Transformation® methodology and applied complexity science Ideal for C-suite and senior leadership teams leading transformation, AI transition, or large-scale organisational change CHROs and Chief Learning Officers commissioning executive leadership development programmes at top-50, top-100, or top-500 leader scale Boards and executive committees seeking a science-backed perspective on why standard leadership development underdelivers in conditions of sustained pressure Innovation, transformation, and AI leads in regulated or complex sectors including pharma, financial services, and government Audience outcomes Senior leaders leave with a working understanding of why their organisation’s last change programme stalled at the human level, framed through the Control-and-Protect vs Create-and-Connect distinction at the heart of BTX® Practical tools for regulating stress responses and shifting leadership defaults under live pressure, applicable inside the room and after the event A shared language for naming the human dynamics of change at senior team level, so the work continues without him A clearer view of what generative AI specifically asks of leaders, distinct from what it asks of technology functions Visible movement, not only information: the session is designed to leave leaders ready to lead the next phase of change, not only to think about it