Peak Performance

Why organisations work with Tal Ben-Shahar The Harvard credential is unusually specific. His Positive Psychology course became the most-taken class in the university’s history, which means his material has been pressure-tested in a room he did not own rather than rehearsed for conferences. His SPIRE framework, the basis of the Happiness Studies Academy curriculum, gives organisations a shared language for wellbeing that is specific enough to act on and simple enough to deploy at scale. Potentialife, co-founded with a former McKinsey senior partner, has translated positive psychology into a leadership development platform rather than a keynote; he speaks from inside that operating experience. Eight books, Happier a New York Times bestseller, translated into 25 languages, makes him one of the most cited authorities on happiness science that a buyer can put in front of a large internal audience. His work connects wellbeing to performance in a way most wellness speakers cannot, which is what senior leadership teams need when they are being asked to justify the investment. Biography highlights PhD in Organizational Behavior and BA in Philosophy and Psychology, Harvard University Former teacher of Positive Psychology 1504 at Harvard, the most-taken course in the university’s history Co-founder of the Happiness Studies Academy and creator of the SPIRE wellbeing framework Co-founder of Potentialife, a positive-psychology-based leadership development platform Author of eight books including the New York Times bestseller Happier, translated into 25 languages Helped establish the Maytiv Center for positive psychology at IDC Herzliya (now Reichman University) Biography A generation of Harvard students sat in Positive Psychology 1504 because it was the most-enrolled course in the university’s history. The argument that drew them is the argument Tal Ben-Shahar has since built into an international body of work: that happiness is not a soft subject, it is a measurable driver of performance, judgment and resilience, and the organisations that understand it will outperform the ones that treat it as HR decoration. His academic grounding is Harvard across the board, with a BA in Philosophy and Psychology and a PhD in Organizational Behavior. The teaching track ran alongside a popular-writing career that now spans eight books, including the New York Times bestseller Happier, translated into 25 languages. These are not motivational titles, they are the popular expression of an empirical research tradition he has been teaching since the early 2000s. The organisational application comes through two vehicles. The Happiness Studies Academy, which he co-founded, is the home of the SPIRE framework, which codifies wellbeing as the integration of spiritual, physical, intellectual, relational and emotional health. Potentialife, co-founded with former McKinsey senior partner Angus Ridgway, delivers a positive-psychology-based leadership programme at corporate scale, with a platform that tracks behaviour in and out of work. For senior leadership teams, the combination is what matters. Ben-Shahar can translate a research finding into a board-level case for investment, and translate that case into a programme employees will actually use. In a period when wellbeing spend is under scrutiny and the cost of burnout is appearing on the P&L, that is a short list of people who can hold both ends of the conversation. Key speaking topics Positive psychology and the science of wellbeing The SPIRE framework for wholeperson wellbeing Positive leadership and performance Resilience and happiness in uncertain times Burnout, meaning and motivation at work Organisational applications of happiness research Ideal for CHROs, chief wellbeing officers and people-and-culture leaders designing enterprise-wide wellbeing strategy CEOs and executive teams looking to connect wellbeing investment to performance outcomes Leadership development and learning functions building positive leadership capability at scale All-hands, leadership offsites and customer or partner conferences where a credible, research-anchored wellbeing voice is required Audience outcomes A research-grounded vocabulary for talking about wellbeing with the same rigour the organisation applies to strategy or finance A working grasp of the SPIRE framework and how its five dimensions map to concrete workplace practices Specific habits and behavioural shifts drawn from positive psychology that leaders can apply to themselves and their teams A clearer view of the link between individual flourishing, leadership effectiveness and organisational performance Reference points from Harvard teaching and from Potentialife’s corporate deployments rather than generic wellness advice

Why organisations work with Stuart Sandeman He turns a research-grounded physiological practice into something a CFO will actually use on a Tuesday morning, not a wellness add-on that lives outside the working day. His book “Breathe In, Breathe Out” reached the Sunday Times bestseller list and gives buyers a defensible reference point for the substance behind the session. He has run programmes inside Google, Nike, Spotify, Adidas, PwC and Warner Music, with the same framework adapted for Olympic athletes, UFC fighters and the England football squad at Euro 2024. The format pairs structured breathing protocols with curated music, drawing on his prior career as a DJ and producer. The room experience is part of the product, not a backdrop. BBC Radio 1’s “Decompression Session”, now in its sixth series, gives him a public platform that very few corporate wellbeing speakers can match. Biography highlights Founder of Breathpod, a breathwork and corporate wellbeing business with clients including Google, Nike, Spotify, Adidas, PwC, Warner Music, MediaCom and Merkle. Sunday Times bestselling author of “Breathe In, Breathe Out”, published by HarperCollins. Host of BBC Radio 1’s “Decompression Session”, a guided breathwork and electronic music programme now in its sixth series. Performance work with Olympic athletes, UFC fighters, the US rugby sevens team and the England team at the 2024 Euros. Former financial markets professional in the UK and Asia, music producer and DJ, and a Scottish national-level judo black belt. Featured in The Times, The Guardian and The Evening Standard. Biography Most corporate wellbeing programmes fail the same test. They are voluntary, optional and asynchronous, and the people who most need them never turn up. The result is a category of spend that boards struggle to defend when the next round of cost cuts arrives. Stuart Sandeman built Breathpod to sit inside the working day rather than outside it. Sessions are short, structured and physiological, designed for boardrooms, sales floors and athletic preparation rooms. The clients on the list, Google, Nike, Spotify, Adidas, PwC and Warner Music, repeat-book because the practice produces a measurable shift in state inside the meeting it is delivered in. His credibility as a practitioner is reinforced by two adjacent platforms. “Breathe In, Breathe Out” reached the Sunday Times bestseller list and gave the field a serious mainstream reference book. BBC Radio 1’s “Decompression Session”, now in its sixth series, pairs guided breathing with curated electronic music for a national audience. The hybrid, scientific instruction inside a broadcast-quality sound experience is the same form he brings to corporate rooms. The route in is unusual. A career in financial markets in the UK and Asia, a parallel life as a DJ and producer, a Scottish judo black belt, then a turn to breathwork after losing his partner to cancer in 2016. Performance clients have followed: Olympic athletes, UFC fighters, the US rugby sevens team, and the England squad at Euro 2024. Key speaking topics Breathwork for stress and recovery Focus and performance under pressure Sleep and energy management Wellbeing inside high-performance cultures Emotional regulation and resilience Mental health in the workplace Ideal for CHROs, CPOs and wellbeing leads designing interventions that need to land with senior populations, not just with HR. Executive teams and leadership offsites where stress, sleep and focus are direct constraints on output. High-performance environments in sport, broadcast and creative industries where physiological state is part of the job. Sales, trading and consulting teams operating in sustained high-pressure cycles. Audience outcomes A small set of breathing protocols that audiences can use the same day, in meetings, before pitches and during recovery. A clearer mental model for how breath, nervous system and performance interact, drawn from research rather than wellness language. A shared room experience, structured breathing inside a curated soundscape, that resets state and shifts the energy of the day. Practical tools for sleep, focus and emotional regulation that do not depend on apps, kits, or further enrolment.

Why organisations work with Stuart Lancaster A coaching record that proves the method twice: a national team rebuild with England and a sustained European-winning culture with Leinster, where the same principles produced different results in different conditions. Direct authorship of the 2018 Heineken Champions Cup-winning Leinster culture, alongside Leo Cullen, plus four consecutive PRO14 titles between 2018 and 2021. Few corporate speakers can point to a documented seven-year run of trophy-level output in their primary domain. A structured leadership masterclass product, not a one-off war-stories keynote. Lancaster runs his own corporate programme through Stuart Lancaster Leadership, which means the material has been used and refined with executive audiences over years. Hands-on practitioner credibility on the specific question senior leaders find hardest: how to set behavioural standards inside a high-status, high-ego group of professionals without losing performance. Biography highlights Head Coach, England Rugby, 2011 to 2015. Forty-six tests, twenty-eight wins, a Triple Crown and four Calcutta Cups. Senior coach, Leinster Rugby, 2016 to 2023. One European Rugby Champions Cup (2018) and four consecutive PRO14/URC titles (2018, 2019, 2020, 2021). Head Coach, Racing 92, from 2023. Head Coach, Connacht Rugby, from June 2025. Three Churchill Cup titles as Head Coach of England Saxons (2008, 2010, 2011) and National Division One title with Leeds Tykes (2006 to 2007). Founder of Stuart Lancaster Leadership, running corporate masterclasses and keynotes for business audiences. Biography Rebuilding a national rugby programme after a public failure is a leadership problem before it is a technical one. When Lancaster took the England head coach role in 2012, the squad was carrying the reputational damage of a disastrous 2011 World Cup. He spent the next four years rebuilding the behavioural standards, won twenty-eight of forty-six tests, took a Triple Crown and four Calcutta Cups, and then watched it end in the group stages of the 2015 World Cup on home soil. The next chapter is what makes the leadership argument credible. Joining Leinster as a senior coach in 2016, Lancaster worked alongside Leo Cullen on a culture that produced the 2018 European Rugby Champions Cup final, won 15-12 against Racing 92, and four consecutive PRO14/URC titles between 2018 and 2021. The same person, the same principles, a different system, and a sustained run of European and domestic trophies. That sequence is now the source material for his work with senior executives. Through Stuart Lancaster Leadership, he runs masterclasses and keynote sessions for corporate audiences on building high-performing teams, leadership under pressure, and the practical detail of culture inside elite groups. The work is structured, not anecdotal: behavioural standards, feedback mechanics, role clarity, how leaders show up in front of their group when results are poor. Since 2023 he has continued to coach at the highest level, first at Racing 92 in the Top 14 and now as Head Coach of Connacht Rugby, appointed in June 2025. The leadership method is not retrospective; it is being tested again, on the field, while the corporate audience is watching. Key speaking topics Building high-performing teams Culture and behavioural standards in elite groups Leadership under public scrutiny and after setback Trust, feedback and communication inside senior teams Resilience and sustained performance through change Authentic leadership for introverts and extroverts Ideal for Chief executives, executive committees and senior leadership groups responsible for performance over multi-year cycles Chief people officers and HR directors building leadership development programmes anchored in real team-leadership practice Sales, professional services and trading leadership teams operating under high pressure and public results Conference audiences of senior managers where leadership and team-performance content is the primary brief Audience outcomes A concrete reference model for what cultural standards look like inside an elite-performance group, drawn from named examples at England and Leinster Sharper thinking on the difference between leading through good results and leading through bad ones Practical language for the behavioural side of leadership: standards, feedback, role clarity, the leader’s own conduct in front of the group A counterpoint to abstract leadership content, grounded in a domain where results are public, weekly and unforgiving

Why organisations work with Steven Gerrard Few speakers have lifted a European trophy from 3-0 down at half-time. Gerrard captained the Liverpool side that came back against AC Milan in Istanbul in 2005, and he can talk about that 15-minute interval with first-person authority rather than retrospection. A 17-year single-club playing career and 710 appearances at Liverpool give him a credible voice on what it actually takes to maintain standards inside one organisation through multiple managers, regimes, and crises. He has sat on both sides of the leadership relationship, as captain accountable to a manager and as manager accountable for a squad, including a title-winning, unbeaten Scottish Premiership season at Rangers and Premier League management at Aston Villa. Honours from credible bodies, including the FWA Footballer of the Year, PFA Players’ Player of the Year, UEFA Club Footballer of the Year, and an MBE for services to sport, anchor the profile beyond celebrity. Biography highlights 710 appearances and 186 goals for Liverpool FC, 1998 to 2015, the club’s longest-serving modern captain. Captained Liverpool to the 2005 UEFA Champions League, the 2001 UEFA Cup, two FA Cups, and three League Cups. 114 England caps, 21 international goals, 38 matches as national team captain across three World Cups. PFA Players’ Player of the Year (2006), FWA Footballer of the Year (2009), UEFA Club Footballer of the Year (2005), Ballon d’Or bronze (2005). Manager of Rangers (2018-2021), winning the Scottish Premiership unbeaten in 2020-21; PFA Scotland and SFWA Manager of the Year. Manager of Aston Villa in the Premier League and subsequently Al-Ettifaq in the Saudi Pro League; MBE in the 2007 New Year Honours. Biography The 2005 Champions League final was lost at half-time. Liverpool were 3-0 down to AC Milan in Istanbul, the dressing room had visibly stopped believing, and the captain had six minutes of injury time and an interval to change the outcome of the match. Steven Gerrard scored the opening goal of the comeback, and Liverpool lifted the trophy. That night is now a standard reference for organisational recovery under pressure, and it is one of the few leadership moments senior buyers can name in advance of the keynote. The deeper credential is duration. Gerrard played 710 games for one club across 17 years, captaining Liverpool through four managers and several rebuilds. He won the UEFA Cup, the FA Cup, the League Cup, and the Champions League, earned 114 England caps, captained the national side 38 times, and was named PFA Players’ Player of the Year in 2006 and FWA Footballer of the Year in 2009. The MBE in the 2007 New Year Honours followed the Istanbul final. Management gave him the other side of the conversation. At Rangers, he won the 2020-21 Scottish Premiership unbeaten, the club’s first title in a decade, and was named Manager of the Year by both PFA Scotland and the SFWA. He then took on Aston Villa in the Premier League and Al-Ettifaq in the Saudi Pro League. The trajectory matters because it includes the difficult middle: he can speak from inside a Premier League dismissal as well as from inside a trophy lift. For senior audiences, the value is the specificity of the recall. Gerrard talks about the half-time team-talk, the second-leg comeback, the quiet conversation with a fading senior player, the months of managing a dressing room that has stopped winning. Two autobiographies, Gerrard: My Autobiography (2006) and My Story (2015), give the public record. The keynote gives the operational details behind it. Key speaking topics Leadership under maximum pressure Captaincy and team standards in elite performance High-performance culture inside long-tenure organisations Recovery from setback and second-half mentality The transition from senior individual contributor to manager Accountability between the leader and the team Sustained excellence across changing regimes Ideal for Senior leadership offsites and sales kick-offs in performance-driven organisations. Boards, executive committees, and CEO roundtables are interested in leadership lessons from elite sport. After-dinner audiences at corporate conferences and partner events. The sports industry, broadcasting, and sponsor-led events focused on football. Audience outcomes A first-person account of the half-time interval at Istanbul 2005 and what was actually said and decided. Concrete examples of what captaincy looks like across a 17-year tenure at one club. A view of leadership from both sides, the captain answering to the manager and the manager answering for the squad. Material on holding standards when results turn, drawn from Premier League and international experience. A frank account of management at Rangers, Aston Villa, and Al-Ettifaq, including what worked and what did not.

Why organisations work with Steve Peters A clinical psychiatrist’s model of how the mind actually behaves under stress, not a coaching framework borrowed from adjacent fields. The Chimp Model has been pressure-tested with British Cycling, Sky ProCycling, Liverpool FC and more than twenty Olympic and national sports programmes, where the cost of a wrong decision is immediate and public. Author of The Chimp Paradox, with over 1.4 million copies sold, plus three further books extending the model into resilience, child development and daily practice. Equips leaders with a shared vocabulary for emotional regulation that travels into the executive team and downward through the organisation, not a one-off motivational hit. Senior academic standing at Sheffield Medical School and Expert Advisor status with the World Anti-Doping Agency anchor the work in formal medicine and ethics, not pop psychology. Biography highlights Consultant psychiatrist and CEO of Chimp Management Ltd. Undergraduate Dean and Senior Clinical Lecturer, Sheffield University Medical School, since 1994. Former Consultant Forensic Psychiatrist, Rampton High Security Hospital. Author of The Chimp Paradox (Vermilion, 2012), My Hidden Chimp, The Silent Guides and A Path Through the Jungle. Consultant to British Cycling, Sky ProCycling, Liverpool FC, GB Taekwondo, England Rugby, England Football, British Swimming and UK Track and Field. Expert Advisor to the World Anti-Doping Agency; long-serving examination panellist for the Royal College of Psychiatrists. Biography The most expensive moments in a leader’s career are the ones where the emotional brain takes over and the rational mind catches up too late. The reaction in the meeting, the email sent at midnight, the call made under fatigue. These are not character flaws. They are predictable outputs of how the human mind is structured. Steve Peters spent more than two decades as a consultant psychiatrist before that observation became a model. His Chimp Model, set out in The Chimp Paradox, separates the emotional system of the brain from the rational one and gives people a working vocabulary for managing the gap between them. The book has sold more than 1.4 million copies and remains a fixture on UK self-development lists more than a decade after publication. The model earned its reputation in elite sport. Peters worked with British Cycling through its dominant Olympic period, with Sky ProCycling at the top of professional road racing, and with Liverpool FC, GB Taekwondo, England Rugby and England Football. Athletes including Sir Chris Hoy, Victoria Pendleton, Ronnie O’Sullivan and Adam Peaty have credited him by name. The point is not the celebrity roster. It is that the model has been used in environments where a single emotional misfire is captured on camera and replayed millions of times. His standing in the formal medical world gives the work a different weight from most performance content. Peters is Undergraduate Dean and Senior Clinical Lecturer at Sheffield University Medical School, was Consultant Forensic Psychiatrist at Rampton High Security Hospital, and serves as an Expert Advisor to the World Anti-Doping Agency. Leaders come away with something rare in this category: a clinically anchored model of their own mind that they can still use the morning after the keynote. Key speaking topics Mind management and the Chimp Model Emotional regulation under pressure Resilience and psychological robustness High performance under scrutiny Self-leadership for senior executives Mental health in the workplace Team dynamics and interpersonal conflict Ideal for CEOs, executive committees and boards facing high-stakes decision-making cycles CHROs and Heads of Talent commissioning substantive wellbeing and resilience programmes Leadership development directors building executive presence in newly senior leaders Sales, trading and operating teams whose performance is shaped by composure under pressure Audience outcomes A working model of how the emotional mind behaves under pressure, in a vocabulary that survives Monday morning A method for separating impulsive reactions from considered decisions in the moment Specific tools for managing fear, conflict, fatigue and post-event recovery A shared organisational language that makes mental performance discussable rather than private Confidence that the content is grounded in clinical psychiatry, not motivational reframing

Why organisations work with Sol Campbell One of a small group of footballers to have captained England and won a Premier League title undefeated, a credential that lands with audiences across generations and geographies. Speaks first-hand on what it costs to perform when public sentiment turns against you, drawn from a controversial 2001 free transfer between rival clubs and a 20-year career under tabloid scrutiny. Brings a distinct perspective on race, representation and institutional barriers in sport, grounded in his Westminster “Rainbow Lecture” on racism in football and his Lifetime Achievement Award from Sporting Equals. Adds gravitas and recognition to leadership, DEI and after-dinner programmes where audiences value an authentic voice from elite professional sport over a bureau-trained motivational template. Biography highlights 73 England caps; the only player to represent England at six consecutive major tournaments (1996-2006). Five seasons at Arsenal: two Premier League titles, three FA Cups, and a starting role in the 2003-04 “Invincibles” unbeaten league campaign. 503 Premier League appearances across Tottenham Hotspur, Arsenal, Portsmouth and Newcastle, placing him among the top fifteen on the all-time list. Captained Tottenham to the 1999 League Cup and Portsmouth to the 2008 FA Cup; PFA Team of the Year selections in 1999, 2003 and 2004. Subject of “Sol Campbell: The Authorised Biography” by Simon Astaire (2014), which addressed racism, identity and the cost of a public career. Managerial spells at Macclesfield Town and Southend United, and a 2023 Lifetime Achievement Award from race equality charity Sporting Equals. Biography Few defenders of the Premier League era carried as much public weight as Sol Campbell. The 2001 transfer from Tottenham to Arsenal was one of the most contested moves in English football, and it framed a career played out under unusual scrutiny. What followed was two Premier League titles, three FA Cups, and a starting place in the Arsenal side that went a full league season unbeaten in 2003-04. For England he won 73 caps and is the only player to have represented the country at six consecutive major tournaments. He captained the side at 23, an early test of composure against the public expectation that comes with the armband. The arc of his playing career, 503 Premier League appearances and a captaincy at three clubs, gives him a long-form view of what holds a team together when pressure persists. Off the pitch, Campbell has been one of the more direct voices on race and institutional barriers inside English football. He used his authorised biography by Simon Astaire to address the question publicly, delivered a “Rainbow Lecture” at Westminster on racism in the game, and received a Lifetime Achievement Award from Sporting Equals in 2023. His managerial experience at Macclesfield and Southend, both clubs in financial difficulty, gave him a second perspective on leadership inside organisations under structural strain. For corporate audiences he is a recognisable figure who can speak credibly on leadership identity, the discipline of high-performance teams, and the personal experience of being a senior figure under sustained external pressure. His value is in the specifics of what that career actually demanded, told without varnish. Key speaking topics Leadership under public pressure Captaincy and team identity in elite sport High-performance culture Race, representation and institutional barriers in sport Resilience across a long professional career Personal identity in a public life Ideal for Corporate leadership conferences and senior team off-sites DEI, race equity and employee resource group programmes After-dinner and award-ceremony audiences in finance, professional services and sport Sponsor activations and brand events tied to football and elite sport Audience outcomes A first-hand account of what captaincy and high-performance standards look like when held over a 20-year career. A direct perspective on race and representation in a professional environment, from someone who has spoken publicly about it for over a decade. Specific examples of how senior figures hold composure when public sentiment moves against them. Recognition value: a household-name speaker whose presence anchors a flagship event for audiences that follow English football.

Why organisations work with Shawn Achor The Happiness Advantage is one of the most-read popular books on the science of positive psychology, a New York Times bestseller that gives audiences a shared reference before the session begins. His TED talk «The Happy Secret to Better Work», with over 16 million views, is one of the most-watched of all time and is routinely used by HR and communications leaders to introduce his work internally. His Happiness Advantage training has been delivered across approximately a third of the Fortune 100, which means his intervention design is already calibrated for large, complex organisations rather than small-group coaching settings. A Harvard teaching record that includes more than a dozen distinguished teaching awards and one of the university’s most popular classes means his delivery has been pressure-tested in front of demanding, non-paying audiences. The research base is continuous: Institute for Applied Positive Research, collaboration with Yale and Columbia, HBR cover feature and a PBS special, all keeping the material updated rather than frozen at the 2010 book. Biography highlights CEO of Good Think, Inc.; founder of the Institute for Applied Positive Research BA from Harvard University; MA in Christian and Buddhist Ethics from Harvard Divinity School; twelve years at Harvard Author of New York Times bestsellers The Happiness Advantage and Before Happiness TED talk «The Happy Secret to Better Work» viewed over 16 million times Research featured on the cover of Harvard Business Review; subject of a PBS special Happiness Advantage training deployed across approximately one third of the Fortune 100 Biography The success formula most organisations run on, work harder, deliver results, then be happy, runs against what positive psychology research has produced for the last two decades. Shawn Achor has built his career on inverting it, and The Happiness Advantage, his New York Times bestselling book, is the most accessible expression of the argument: positive mindset precedes performance, and the data now exist to prove it at corporate scale. His credentials are anchored at Harvard. A BA from the university, a Master of Arts from Harvard Divinity School in Christian and Buddhist Ethics, twelve years on faculty with seven of those as an Officer of Harvard living in Harvard Yard, and more than a dozen teaching awards across that period. He taught what became one of the most popular classes in Harvard’s history on positive psychology. He now teaches in Wharton’s Advanced Management Program and continues research collaborations with Yale and Columbia through the Institute for Applied Positive Research. The public profile extends the research into the mainstream. His TED talk has been viewed more than 16 million times, one of the most-watched of all time. His work has been the cover of Harvard Business Review and the subject of a PBS special. He has lectured in more than 50 countries, a roster that includes CEOs in China, senior leaders at the Pentagon and the White House, and farmers in Zimbabwe. The commercial footprint is the point for corporate buyers. Achor’s Happiness Advantage training has been delivered across roughly a third of the Fortune 100 companies, which makes his positive-psychology material one of the most extensively deployed in enterprise use. For CHROs, chief wellbeing officers and executive teams trying to connect wellbeing investment to performance outcomes, he is one of the few researchers who has both the Harvard credentials and the deployment experience to hold both ends of the conversation. Key speaking topics The science of happiness and performance Positive psychology at organisational scale Mindset, optimism and resilience in high-pressure environments Leadership behaviours that generate positive contagion Stress, energy and sustainable performance Applying positive psychology to education and social systems Ideal for CEOs and executive teams connecting wellbeing and engagement to measurable performance outcomes CHROs, chief wellbeing officers and HR leadership teams designing enterprise-wide positive psychology programmes All-hands, sales kick-offs and leadership conferences requiring a main-stage, globally recognised speaker Schools, universities and education leadership teams applying positive education principles Audience outcomes The seven principles of positive psychology from The Happiness Advantage translated into workplace practice A research-grade view of the link between optimism, social support and job performance Specific behavioural interventions that are deployable without structural change Reference points from Harvard teaching, Fortune 100 corporate engagements and the Institute for Applied Positive Research

Why organisations work with Sean Fitzpatrick He captained the All Blacks during one of the most successful periods in the team’s history, including a first ever Test series win in South Africa in 1996 and the 1993 series victory over the British and Irish Lions, so his case material is drawn from decisions with named consequences, not abstractions. Two international records, 63 consecutive Tests and 23 consecutive Tests unbeaten, turn the conversation about consistency from aspiration into evidence. His post-playing record, Chairmanship of the Laureus World Sports Academy, board and advisory roles at Harlequins and Scarlets, CEO of Front Row Hospitality, shows a continuing engagement with leadership and governance beyond the on-pitch career. The induction into the World Rugby Hall of Fame and the New Zealand Sports Hall of Fame, with the Officer of the New Zealand Order of Merit, gives his authority on elite performance the kind of external validation conference audiences recognise quickly. He brings a calm, specific, operator-style register to the corporate stage rather than a motivational one, which is what boards and senior leadership teams actually want when they book a sports speaker. Biography highlights 92 Test caps for the New Zealand All Blacks between 1986 and 1997 Captain of the All Blacks 1992 to 1997; captained at the 1995 Rugby World Cup 1987 Rugby World Cup winner; series wins against the British and Irish Lions (1993) and in South Africa (1996) 63 consecutive Test appearances and 23 consecutive Tests unbeaten World Rugby Hall of Fame and New Zealand Sports Hall of Fame inductee; Officer of the New Zealand Order of Merit Chairman of the Laureus World Sports Academy; CEO of Front Row Hospitality Ltd; board and advisory roles at Harlequins and Scarlets Biography Few teams in world sport hold the level of consistent international performance the All Blacks do. Sean Fitzpatrick spent fifteen years inside that environment, first as a hooker drafted into the 1987 World Cup-winning squad, then as captain of the side from 1992 to 1997 through one of its most demanding periods. Ninety-two Test caps, 63 of them consecutive, 23 of them unbeaten in a row. The 1993 series victory over the British and Irish Lions. The 1996 series win in South Africa, the first by any New Zealand touring side. The 1995 World Cup final as captain. The credentials are still the external measure. Induction into the World Rugby Hall of Fame and the New Zealand Sports Hall of Fame, Officer of the New Zealand Order of Merit, selection for Rugby World magazine’s Team of the Century. Inside the rugby world, Fitzpatrick remains the reference point for elite hooker play across that era. The post-playing career has been organised around leadership and sport governance rather than media presence. He has chaired the Laureus World Sports Academy, the international body supporting social change through sport, and held board and advisory roles at Harlequins and Scarlets. He managed the Auckland Blues at the start of their Super Rugby period and now runs Front Row Hospitality Ltd. For corporate audiences, the value of Fitzpatrick on stage is that he makes the conversation about culture, standards and sustained performance specific. He does not describe peak performance; he describes what the All Blacks did week after week to hold it, what breaks inside a team under pressure, and what a captain actually owns when those conditions arrive. That is the session senior leaders get. Key speaking topics Sustained high performance in elite teams Leadership and captaincy under pressure Culture, standards and accountability Resilience and recovery from setback Building and maintaining team cohesion through change Lessons from All Blacks leadership for corporate teams Ideal for CEOs, executive teams and senior leadership groups focused on consistency of performance rather than one-off results Leadership development programmes, offsites and corporate universities Sports, hospitality and fast-growth businesses looking for a sports-to-business voice with governance credentials Awards dinners, conferences and high-profile headline slots needing a globally recognised elite-sport speaker Audience outcomes A specific view of how a world-leading team actually builds and defends standards over multiple cycles Leadership and team-performance lessons drawn directly from the 1987 World Cup, the 1993 Lions series, the 1995 final and the 1996 South Africa tour A clearer vocabulary for captaincy, accountability and discipline in a senior corporate team A rare operator’s account of how elite performance is preserved under pressure, not the motivational version of it

Why organisations work with Scott Sonenshein A peer-reviewed thesis with commercial bite: Stretch synthesises a decade of his published research at Rice and Michigan into a working model for resourcefulness, not a recycled productivity argument. Credibility with finance and operations buyers: a Wall Street Journal bestseller and Washington Post pick of the 10 leadership books of 2017, anchored in studies of how constrained firms outperform better-funded rivals. A second franchise on workplace clutter and focus: co-author with Marie Kondo of the New York Times bestseller Joy at Work, giving him reach into culture, productivity and wellbeing briefs as well as strategy. Academic standing that holds up under scrutiny: former Associate Editor of the Academy of Management Journal, with publications in Administrative Science Quarterly and Organization Science, and seven Rice Faculty Research Excellence Awards. A speaker who translates research without diluting it: keynotes at Google and Fortune 500 audiences across technology, energy, healthcare, retail, banking and manufacturing. Biography highlights Henry Gardiner Symonds, Professor of Management at Rice Business, Rice University. Author of Stretch (HarperCollins, 2017), a Wall Street Journal bestseller and Washington Post 2017 leadership book of the year selection. Co-author with Marie Kondo of Joy at Work (Little, Brown Spark, 2020), a New York Times bestseller. Ph.D. from the Ross School of Business, University of Michigan; M.Phil from the University of Cambridge. Former Associate Editor, Academy of Management Journal; published in Administrative Science Quarterly, Academy of Management Review and Organization Science. Bylines in the New York Times, Time, Fast Company and Harvard Business Review; speaker at Talks at Google. Biography The instinct in most boardrooms under pressure is to ask for more. More budget, more headcount, more technology, more data. Sonenshein’s research at Rice University, drawing on more than a decade of fieldwork, argues that the firms that outperform their rivals tend to do the opposite. They redeploy what they already own. That argument is the spine of Stretch, his Wall Street Journal bestseller, named by the Washington Post as one of the ten leadership books to read in 2017. The book separates two organisational mindsets. Chasers measure themselves by what they lack. Stretchers find unconventional uses for resources, people and capabilities already inside the business. The distinction shows up in margins, in innovation rates, and in how teams behave when the next round of funding does not arrive. The academic credentials behind the argument are unusually strong for a trade book author. Sonenshein holds the Henry Gardiner Symonds Professorship at Rice Business, a Ph.D. from the Ross School of Business at Michigan, and an M.Phil from Cambridge. He has served as Associate Editor of the Academy of Management Journal and published in Administrative Science Quarterly and Organization Science. Rice has awarded him its Faculty Research Excellence Award seven times. His second book, Joy at Work, co-written with Marie Kondo and published by Little, Brown Spark in 2020, became a New York Times bestseller and extended his reach into the operating reality of how people focus, prioritise and clear cognitive load at work. That combined ground, the strategy of resourcefulness above and the discipline of focus below, is what makes him useful to executive audiences who cannot solve a growth problem by writing a bigger cheque. Key speaking topics Resourcefulness as a strategic capability Innovation under constraint Organisational change and sensemaking Productivity and focus at work Decluttering professional life and decision load Creativity and growth without additional budget Ideal for Senior leadership teams under cost pressure who still own a growth mandate CHROs and culture leads rebuilding focus, prioritisation and engagement Innovation, transformation and operations leaders running pilots without expansion capital Conferences in technology, energy, healthcare, retail, banking and manufacturing where the audience is operators, not strategists in the abstract Audience outcomes A working language to separate “chasing” from “stretching” inside their own decisions Concrete examples of how constrained firms outperform better-resourced rivals A method for auditing the underused resources, people and capabilities already on the books Practical tools from Joy at Work for cutting cognitive clutter at the team level Research-backed counterarguments to the default that growth requires more inputs

Why organisations work with Roger Federer He brings a counterintuitive statistical framework that reframes how leaders think about failure: in winning nearly 80% of career matches, he won only 54% of points – a figure that challenges any organisation confusing short-term setbacks with structural decline. His argument that “effortless is a myth” gives boards and executive teams a rigorous, credible case against talent mythology – and for the disciplines of preparation that happen before performance becomes visible. He is one of the few athlete speakers whose post-competition record strengthens rather than dilutes his authority: co-founding TEAM8, co-creating the Laver Cup as a sanctioned ATP property, and reaching Forbes billionaire status in 2025 gives him standing in commercial and entrepreneurial conversations that purely competitive athletes cannot match. The Roger Federer Foundation – reaching over 3.1 million children and more than 59,000 teachers across six African nations and Switzerland – demonstrates that his stated commitment to purpose and long-term impact is operational, not rhetorical. Five Laureus World Sportsman of the Year awards across 14 years, not clustered at a career peak, make the case for sustained excellence in a way a single extraordinary season cannot. Biography highlights 20 Grand Slam men’s singles titles; 310 weeks ranked ATP world No. 1, including 237 consecutive weeks – both Open Era records Eight-time Wimbledon singles champion – the Open Era record Five-time Laureus World Sportsman of the Year (2005–2008, 2018); also won the Laureus Comeback of the Year award in 2018 Co-founder of TEAM8 sports and entertainment agency (2013) and co-creator of the Laver Cup, now a sanctioned ATP Tour event Founder and President of the Roger Federer Foundation: over 3.1 million children and 59,000+ teachers reached across six African countries and Switzerland since 2003 Honorary doctorate and commencement speaker, Dartmouth College, 2024 Named to Forbes World Billionaires list (2025); one of a small number of athletes ever to reach that threshold Arthur Ashe Humanitarian of the Year Award (2006 and 2013); UNICEF Goodwill Ambassador Biography Roger Federer held the world No. 1 ATP ranking for 310 weeks, won 20 Grand Slam singles titles across 24 years of professional competition, and remains the most successful men’s singles player in Wimbledon’s Open Era. Those are the competitive facts. The more useful question for organisations is not what he achieved but how he maintained it – across generations of rivals, repeated major injuries, and a career long enough to have been written off and recovered from multiple times. At his 2024 Dartmouth commencement address – where he received an honorary doctorate – Federer offered a precise answer to that question. In winning nearly 80% of career matches, he won only 54% of the points played. The insight he draws from that data is direct: high performance is not about avoiding failure, it is about learning not to compound it. The mental discipline he calls “it’s only a point” is both a competitive practice and an organisational philosophy – one with clear application to how leadership teams manage quarterly reversals, strategic miscalculations, and the pressure of sustained expectation. His post-competition record extends that credibility into commercial and institutional territory. In 2013, Federer co-founded TEAM8 with agent Tony Godsick – a boutique sports and entertainment company that also created the Laver Cup, now a sanctioned ATP Tour event. His Roger Federer Foundation, which he founded in 2003 at the age of 22, has reached over 3.1 million children and trained more than 59,000 teachers across six African nations and Switzerland. In 2025, Forbes recognised him as a billionaire – one of the smallest group of athletes in history to reach that threshold. For senior leadership audiences, what Federer offers is structural rather than motivational: three documented frameworks, a statistical foundation for how he thought about failure, and a body of work – competitive, entrepreneurial, philanthropic – broad enough to make the argument that sustained excellence is a design choice, not an accident of talent. Key speaking topics Sustained high performance and career longevity Resilience and recovery under competitive pressure The psychology of preparation and deliberate practice Failure as a structural component of peak performance Purpose, legacy, and leadership beyond the primary mission Athlete-led entrepreneurship and institutional building Philanthropic strategy and long-term impact at scale Ideal for Senior leadership teams and C-suite audiences seeking a substantive framework for sustained organisational performance, not motivational content CHROs and talent directors building high-performance cultures over extended time horizons Chief executives navigating competitive reversal, strategic reset, or the pressure of multi-year performance expectations Global corporate events requiring a speaker of rare international standing who can anchor a serious conversation about excellence, resilience, and purpose Audience outcomes A reframed understanding of resilience as designed-in preparation, not post-failure recovery The “54% of points” framework for separating short-term setbacks from long-term performance trajectory – applicable to individuals, teams, and organisations Specific, named principles for sustaining excellence across decades rather than individual seasons or peaks A credible case study in building purpose-driven institutions alongside – and after – a career at the highest competitive level Perspective on the transition from individual elite performance to entrepreneurial and institutional leadership

Why organisations work with Roger Black A first-hand account of finishing second to Michael Johnson at Atlanta 1996, used not as an anecdote but as a working case on how elite performers handle the gap between effort and outcome. Twelve years inside a Great Britain 4x400m relay team that won World, European and Commonwealth gold, with concrete material on how high-trust units actually function under pressure. A career interrupted by a serious heart condition diagnosed in 1989, which gives the resilience content a verifiable substance most sports speakers cannot match. Co-founder of BackleyBlack LLP with Steve Backley, delivering structured workshops including the “Olympic Experience” programme rather than only after-dinner keynotes. Two decades of BBC Sport broadcasting since 1998, which makes him fluent on stage, comfortable with senior audiences, and credible as a host or interviewer alongside the keynote slot. Biography highlights Olympic silver medallist, 400m, Atlanta 1996 Olympic silver medallist, 4x400m relay, Atlanta 1996; relay bronze, Barcelona 1992 World Championships 4x400m relay gold, Tokyo 1991 and Athens 1997 European 400m champion, Stuttgart 1986 and Split 1990; Commonwealth 400m champion, Edinburgh 1986 Awarded MBE for services to athletics, 1992 BBC Sport broadcaster since 1998; co-founder of BackleyBlack LLP, 2008 Biography The 400 metres is a race where the second half hurts. Atlanta 1996 put Roger Black on the line against Michael Johnson at the peak of his career, and Black ran 44.41 seconds for silver. The substance of his work with senior teams comes out of races like that, and the years of training that made them possible. Black’s career was not a clean upward line. A heart condition diagnosed in 1989 forced him out of the sport for almost two seasons, and injury cost him repeated selections. Around that, he assembled a record that includes World and European 4x400m relay gold, two European individual 400m titles, Commonwealth gold in Edinburgh, and an MBE in 1992. The relay record matters in particular: he ran inside one of the most consistent international units British athletics has produced. Since 1998 he has been a regular BBC Sport presenter, covering Olympic, World, Commonwealth and European championships. In 2008 he founded BackleyBlack with javelin Olympian Steve Backley, building structured corporate programmes including the “Olympic Experience” workshop alongside individual keynotes. His autobiography “How Long’s the Course?”, written with Mike Rowbottom, is the source text for much of the speaking material on setback and recovery. What he gives a senior audience is direct testimony from the inside of an elite performance system, delivered by someone who has spent more than twenty years explaining sport to non-specialist audiences on national television. The talk is not a metaphor exercise. It is a working description of how a small group of professionals prepared to compete at the limit of their ability against the best in the world. Key speaking topics High-performance teams Resilience and recovery from setback Self-leadership under pressure Peak performance behaviours Motivation and goal setting Lessons from elite sport for business Ideal for Senior leadership offsites focused on team performance Sales and commercial conferences requiring a credible high-performance keynote Award dinners and corporate hospitality where a former Olympian and broadcaster is the right register Internal change programmes seeking a non-business voice on resilience and accountability Audience outcomes A concrete reference point for how elite teams handle the gap between preparation and result A working description of how Olympic athletes recover from injury, illness and selection setback A vocabulary for resilience and accountability that lands without sounding like business jargon A memorable shared experience for the room, anchored in race footage from named championship finals

Why organisations work with Robin Sieger Natural Born Winners has sold internationally in dozens of countries and around twenty languages and remains in print twenty-five years after first publication, giving senior audiences a recognised body of work rather than a one-off keynote. His material on success as a learnable design, drawn in part from his own cancer recovery in his late twenties, lands with leadership audiences who are tired of generic resilience talks and want something with a real story behind it. Decades of repeat work with Microsoft, IBM, HSBC, Coca-Cola, Ford, Vodafone and Unilever means he understands a corporate room and pitches to the actual pressures of senior commercial life, not a public-speaking circuit version of them. Fellowship of the Professional Speaking Association in the UK and a main-platform slot at the National Speakers Association Convention in the United States place him among a small group of speakers recognised by their own profession on both sides of the Atlantic. Biography highlights Author of Natural Born Winners (Random House), an international bestseller in dozens of countries, with a 25th Anniversary edition published in 2024. Author of further books on mindset and performance, including You Can Change Your Life Any Time You Want, 42 Days to Wealth Health and Happiness, Silent Mind Golf, Silent Mind Putting and Golf Under Pressure. Natural Born Winners adapted into a No. 1-rated television series for Scottish Television. Fellow of the Professional Speaking Association, one of the first three UK speakers to be awarded the fellowship. 2006: first European speaker invited to present on the main platform of the National Speakers Association Convention in the United States. Long-standing speaker for Microsoft, IBM, Coca-Cola, Nokia, HSBC, Virgin, Ford, Merrill Lynch, BBC, Vodafone, Unilever, General Motors and McDonald’s. Biography A cancer diagnosis at twenty-nine forced a question most leadership writers approach from the outside. The experience pushed Robin Sieger out of a career in television comedy and into a long inquiry into why some people recover their footing under extreme pressure and others do not. The book that followed, Natural Born Winners, was published by Random House in 1999 and has stayed in print and in translation for a quarter of a century. He built Sieger International around that thesis, working with senior teams at Microsoft, IBM, Coca-Cola, HSBC, Ford, Vodafone and Unilever on the psychology of performance and self-leadership. The framing is practical rather than therapeutic: how leaders think under load, what they do with setback, and how they hold composure when the conditions are not favourable. Alongside the corporate work, Sieger has written further books on mindset and on the mental side of golf with Tony Jacklin and David Leadbetter, and was made a Fellow of the Professional Speaking Association as one of the first three UK recipients. In 2006, he became the first European speaker invited to the main platform of the National Speakers Association Convention in the United States. What boards and senior teams take from him is a credible voice on resilience that is not a wellbeing talk. The case is that performance under pressure is a learnable discipline, evidenced by his own recovery and a long client list of organisations who have brought him back to repeat the conversation with new cohorts of leaders. Key speaking topics Psychology of peak performance Resilience and recovery under pressure Self-leadership and personal effectiveness Mindset and behaviour change Motivation in periods of change and uncertainty Creating a success culture inside teams Mental performance in sport and business Ideal for Senior leadership offsites where the agenda is composure, decision-making and personal performance under sustained pressure. Sales and commercial conferences looking to lift performance without resorting to generic motivational content. Programmes for high-potential leaders moving into roles where the variable is no longer skill but how they handle setback. After-dinner and main-stage slots at corporate annual conferences where the audience expects a recognised author with a serious back catalogue. Audience outcomes A clearer account of why some people and teams recover faster from setback than others, grounded in lived experience rather than slogans. Language and frames from Natural Born Winners that senior leaders can use with their own teams the following week. A more honest reading of where motivation comes from in mature commercial organisations, beyond incentive design. A sharper sense of what self-leadership actually looks like in practice for people running pressured roles. A reset on how the audience thinks about their own response to pressure, not as a wellbeing issue but as a performance variable.