Innovation af forretningsmodeller
Talere der udfordrer, hvordan organisationer skaber, leverer og opfanger værdi på skiftende markeder
Speakers Associates represents 112 speakers on Innovation af forretningsmodeller, including Purna Virji, Tom Goodwin, Daniel Trabucchi & Tommaso Buganza, Diana Verde Nieto, David S. Kidder, Dhar Mann, John Mackey, Arunjay Katakam, Tim Calkins og Joerg Niessing.
Most organisations have a net zero commitment and a capital plan that does not match it. The gap between the climate narrative on the cover of the annual report and the cost, land, infrastructure and operational decisions inside the business is now visible to investors, regulators and employees. Closing it requires a working understanding of how cities, supply chains and the built environment are actually being rebuilt, not a refreshed slide on ambition.
Generative AI is trained on what people have already created, then competes with them using it. Boards now face a question with no settled answer: who owns the human capability a machine has absorbed, and what does the company owe the workforce it displaces? Most AI strategy stops at deployment and ignores the legal and economic claims forming underneath it.
Growth strategies built on extraction are reaching their commercial ceiling. Customers, regulators, and capital are pulling in the same direction: businesses that cannot demonstrate inclusive economics in their unit economics are losing access to markets and licence. The tension for senior leaders is practical, not philosophical. How do you redesign the operating model so participation, opportunity, and sustainability become commercial inputs, not afterthoughts.
Most marketing organisations collect more data than they act on and run more campaigns than they can defend. The gap between dashboards and decisions has widened with generative AI, not closed. Senior leaders need a way to connect customer intent, measurement and commercial outcomes without handing the argument to the loudest vendor in the room.
Founders who survive past year ten face a quieter problem than the early-stage one. The brand that got them here, the values, the small-team intuition, the personal taste, becomes harder to defend as the business scales, capital comes in, and supply chains stretch across borders. Holding commercial discipline and original ethos together at scale is the real test, and most do not pass it.
Most large companies still confuse digital activity with commercial reinvention. They run pilots, refresh apps and back venture funds, then wonder why challengers keep eating their margin. Building genuinely new business models inside a corporate envelope requires founder instinct that almost no executive team has on its bench.
Retail and consumer brands are being asked to behave like logistics companies without losing what made the brand worth choosing in the first place. The marketing team owns customer experience that now depends on a delivery driver, an app, and a supply chain. Most organisations have not redesigned how brand, commerce and operations work together to make that handoff feel like one company.
Purpose-driven business is now a crowded marketing category, and most of it rings hollow. Customers and employees can tell when a giving programme is bolted onto an unchanged commercial model. The harder question is whether giving can be the engine itself, and what happens to the founder when the model is tested at scale.
Boards want the upside of founder-led growth without the chaos that usually comes with it. Most corporates cannot tell the difference between a genuine scaling business and one that simply spends fast. The gap between how operators build and how incumbents invest is where value is lost.
Most founders who build a niche business never get the chance to sustain it across six decades of industry upheaval. The music business has been rebuilt three times in a working lifetime, by vinyl, by digital, by streaming. Staying commercially relevant through that, with the same clients, is its own discipline.
Competing head-to-head against entrenched incumbents is a losing game for most challengers. The question leaders keep returning to is how you find a commercial position others have written off, build a business model that fits it, and scale without drifting into the fight you cannot win. Most organisations default back to the hub; the useful conversation is about the discipline required not to.
Most consumer brands either grow fast and lose their identity, or hold their identity and never reach scale. Founders who try to write social and environmental standards into a business from day one face a sharper version of the same trade-off, because every supply chain decision compounds. The question for boards backing challenger brands is whether purpose can survive the move from a kitchen experiment to a hundred-million-pound P&L.