Geschäftsstrategie & Wachstum speakers
Strategen, Ökonomen und Unternehmer, die Organisationen dabei helfen, Chancen zu erkennen und mit Überzeugung umzusetzen
Speakers Associates represents 320 speakers on Geschäftsstrategie & Wachstum, including Kemal Apaydin, Arnt Eriksen, Michael Lyon, Peter Fisk, Neri Karra Sillaman, Mark Ritson, Olivier Sibony, Itai Green, Tom Goodwin und Rita McGrath.
Most organisations treat brand as a marketing artefact and customer experience as a service-desk function. The two are managed by different teams, measured on different metrics, and rarely connected to commercial growth. The result is a gap between the promise a company makes in its marketing and the experience it actually delivers, which competitors close faster and cheaper.
The Chinese consumer is no longer a spreadsheet assumption that keeps global revenue forecasts afloat. Tastes are splintering, loyalty is provisional, and the cultural codes that sold a brand in Shanghai in 2019 are already stale. Leaders need someone who can read what is actually happening inside that market, not what the quarterly dashboards suggest.
Most multinationals entered emerging markets with frameworks designed for a Western-centric, unipolar world. China and India do not reward that approach. Organisations competing across these markets face a different set of rules on innovation cycles, consumer structure, regulatory logic, and the nature of local rivals that standard global strategy models consistently fail to capture. Turning geographic presence into competitive advantage requires something more precise than market entry playbooks.
Marketing teams produce more content than ever and convert less of it into trust. The volume keeps rising, the writing keeps thinning out, and customers can tell. The harder question for any commercial leader is whether the words their organisation puts into the world actually sound like a business worth buying from.
Most executive teams can identify the trends shaping their sector. Very few have a system for deciding which ones require a strategic response. The gap between broad trend awareness and structured foresight is where long-term planning quietly fails – and where competitors with better methodology gain ground.
Boards are taking strategic decisions against a financial backdrop most leadership teams no longer feel fluent in. Interest rates, pensions liabilities, corporate governance and market sentiment have all moved from the finance function to the top of the agenda. Senior teams want a reading of the City, the economy and the press coverage around them that connects to the decisions they are actually making.
Most organisations can articulate their strategy. Very few can execute it at the required speed or scale. The gap is not a planning failure; it is a leadership failure rooted in how organisations are structured: too many initiatives running simultaneously, too little executive ownership of individual projects, and a persistent confusion between overseeing transformation and actually sponsoring it. Senior leaders who mistake activity for progress will keep launching programmes that consume resources and stall before they deliver.
Most large organisations know they need to change long before they do. The culture holds, the costs drift, the board stays polite, and the competitor moves. Leaders who have actually dismantled and rebuilt a listed business from the inside are scarce, and buyers know the difference between theory and the people who have lived it.
Most capital flows to founders who pattern-match to the people allocating it. The result is a structural blind spot: viable businesses, large markets, and disciplined operators get passed over because they do not fit a familiar template. Closing that gap is a commercial problem before it is a values one.
Corporate innovation budgets keep rising, yet most large organisations still struggle to convert startup engagement into commercial outcomes. The tension is structural. Procurement cycles, risk committees and quarterly targets collide with the speed and failure tolerance that make startups useful in the first place, and leaders need a clear map of which engagement model actually fits which strategic problem.
Most strategic failures are diagnosed too late and in the wrong place. By the time an organisation recognises it has been solving the wrong problem, the cost is already embedded in the decision. Leaders under pressure default to pattern recognition – reaching for familiar solutions before they have clearly defined the actual challenge. Speed and confidence are rewarded; rigorous diagnosis is not.
B2B marketing leaders are producing more content and running more campaigns than ever. Most brands still come out of it diffuse and interchangeable, with dashboards that flatter activity rather than category position. The unsolved question is whether any of the spend is actually building something that compounds.