Emprendimiento speakers
Fundadores, disruptores e inversores que entienden qué se necesita para construir algo desde cero
Speakers Associates represents 283 speakers on Emprendimiento, including Michael Lyon, Neri Karra Sillaman, Itai Green, Diana Verde Nieto, David S. Kidder, Albert Riba, Chris Endersby, Dhar Mann, Danny Rensch y John Mackey.
Most large companies still run innovation as a closed loop: internal R&D, internal pipeline, internal launch. The assumption that the best ideas must come from inside is expensive, slow, and increasingly wrong. The harder question is how to bring external ideas in, send internal ideas out, and build a business model that actually captures value from either.
Most large organisations want the energy, loyalty and creative risk-taking that independent founders build into their businesses from day one. They rarely know how to buy it, partner with it, or protect it once it is inside their walls. The gap between corporate scale and founder instinct is where customer trust, product originality and brand meaning quietly go missing.
Standardisation, cost reduction, and speed are the tools of global scale. They are also the forces most likely to erode the culture and customer experience that built brand value in the first place. Most organisations discover this contradiction only once it shows up in the numbers.
Frontier technology now arrives faster than corporate strategy, regulatory frameworks, or supply chains can absorb it. Boards face decisions about immersive platforms, defence-adjacent tools, and contested AI applications with no precedent to draw on. The cost of waiting is ceded ground. The cost of moving without judgement is reputational and ethical exposure that does not unwind.
Most people who say they want to start a business never start one. The ones who do almost always start with a network, capital, language fluency and a recognised credential, and most of them still fail. The harder problem is what happens when none of those advantages are present and the business has to be built anyway, in a specialist trade, while a brand is being constructed in public.
Large organisations know they need to innovate faster than their own R&D cycles allow. They have budget, scouting teams, and pilot programmes, yet most startup engagements stall before any technology reaches a revenue line. The hard question is not where to find innovation; it is how to build the internal structure that lets a corporate actually absorb it.
Most organisations know how to innovate when budgets are generous and markets are stable. They are far less sure how to generate growth when resources are tight, customers are price-sensitive, and the competitive pressure is coming from firms built to do more with less. The harder question is how to redesign the business, and sometimes the institution behind it, to produce value under those conditions rather than in spite of them.
Sales teams plateau and leaders lose their grip on a room for the same reason: they confuse pressure with influence. The harder they push, the less other people move. The real question is what makes a person actually shift their decision when no incentive is on the table.
Most consumer businesses try to grow by cutting price, and most acquisitions destroy value instead of creating it. Owners and operating teams know the experience they sell is what customers actually pay for, but struggle to build an operating model that protects it at scale. The question is how to grow a multi-brand business through acquisition without losing the thing that made each brand worth buying.
Most founder and scale-up content is told by people whose biggest exit was a Series C round. Senior leaders who want a credible voice on building a category-creating consumer brand, surviving years of investor and retailer rejection, and selling to a global strategic for a number that moves the parent company’s results, have a very small shortlist. Authenticity and self-belief sound like soft topics until a founder has to convince a buyer at QVC, on camera, that the product actually works.
Most consumer technology ideas die in the gap between a working prototype and a business that can scale. The pressure comes from all sides at once: capital runs thin, distribution stalls, investors pass, and the founder has to decide what to keep building and what to cut. The organisations that want to back, buy, or learn from founders at that stage need an honest account of what the decisions actually look like from inside the company.
Most sustainability commitments sit in the annual report and never reach the supply chain. Boards are under pressure to prove their environmental claims are operational, not rhetorical, and that the numbers hold up to B Corp-grade scrutiny. The question is no longer whether to commit to circularity, but whether the business model can actually deliver it at margin.