Jaideep Prabhu

Key speaking topics

• Frugal innovation
• Innovation strategy
• Marketing and competitive advantage
• Global business and emerging markets
• Business model innovation
• The role of government in innovation and enterprise

Ideal for

• Senior leaders shaping innovation and growth strategy
• Boards and executive teams operating in global or emerging markets
• Marketing and strategy leaders
• Policy and public sector leadership audiences

Audience outcomes

• Clear understanding of frugal innovation principles
• Insight into innovation across developed and emerging markets
• Frameworks for linking marketing and strategy to growth
• Broader perspective on the role of government in business and enterprise

Why organisations work with Jaideep Prabhu

• Academic authority from the University of Cambridge combined with applied research in innovation and global business
• Recognised expertise in frugal innovation and business model innovation
• Experience engaging with both corporate and public sector audiences
• Ability to connect marketing, strategy, and enterprise in a global context

Biography

Jaideep Prabhu brings academic authority and practical insight to organisations navigating innovation, growth and global competition. As Professor of Marketing and Jawaharlal Nehru Professor of Indian Business and Enterprise at Cambridge Judge Business School, University of Cambridge, he works across marketing, strategy and international business.

He also serves as Director of the Centre for India and Global Business, where his work focuses on how companies innovate across developed and emerging markets. His research explores frugal innovation and the strategic implications of doing more with fewer resources in complex, fast-moving environments.

Jaideep is co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth and Frugal Innovation, the latter winning the Chartered Management Institute’s Management Book of the Year Award. These works have shaped how senior leaders think about innovation, business model adaptation and growth beyond traditional resource-intensive approaches.

He is also the author of How Should a Government Be?: The New Levers of State Power, extending his expertise to the evolving relationship between enterprise and the state. Elected a Fellow of the British Academy, Jaideep combines rigorous scholarship with commercially relevant insight for organisations seeking sustainable innovation and competitive advantage in global markets.