Alan O'Neill
The secret to growing profit? A thriving company culture with customer experience at its heart. Alan’s expertise and 30 years’ experience can steer your company through the change to make it happen. Enthusiastic and down-to-earth, Alan can share his hard-won insight from helping global giants to grow profit, from Selfridge’s to Suzuki and from Emirates Insurance to Swedbank.
Alan O’Neill's videos
What Alan O’Neill's clients say
"Alan's business acumen, genuine passion for great customer service and his hands-on experience overseeing large-scale change within organisations such as Selfridges is unique. It makes him one of the most impressive speakers on change management and customer experience I have ever come across. Alan is a popular speaker at events around the globe with organisations who want to learn from his insights and his bold tactics to help build a world-class customer-centric culture and ultimately to increase sales."
"Alan O’Neill has completed some inspirational work for us at Dalata Hotel Group plc over the past number of years. His insight into customer experience and customer thought process is second to none. The timing of his content is excellent, as the world of digital collides with traditional hospitality and customer service more frequently."
"In his unique and compelling manner, Alan O’Neill brings alive one of today’s most provocative subjects for contemporary business leaders. With retail in its most dire state in living memory and the unrelenting charge of the disruptors seeming to have many of the high streets stalwarts on their knees, many have at long last started to realise that this fierce battle for the customer might well mean the death of many of the losers. Alan convinces all businesses that they are as ‘unique as their fingerprints’, but treat their customers just like everyone else. Anyone can copy your strategy but no one can copy your culture – its high time you mobilised and energised these points of difference through the customer experience."
"Change Management and Customer Experience are two very relevant topics in today’s world. Every single client of ours is going through change at some level - some more disruptive than others. Within that change, more and more organisations have come to realize that whatever change they make, they must put ‘customer’ at the heart of that. ‘Customer Experience’ is indeed the new battleground and differentiator in this digital world. As a highly experienced Change Agent and Speaker, Alan inspires and challenges audiences with his practical business models and stories. The Selfridges Story is just one that brings all of the concepts to life and resonates with busineses of all types, B2B and B2C."
"Alan is one of the most brilliant minds in department store retailing today. Before engaging him for Rustan’s for a short-term project, I heard nothing but good things on the work he did for Selfridges. I was impressed by the breadth and depth of his knowledge on two critical areas: company culture and the customer experience. I have learned from Alan, that even in this digital era the secret sauce of an organization is people - and stretching it further, relationships. The quality of the experience we deliver, and resilience in this turbulent age is 100% dependent on the quality of our RELATIONSHIPs. Alan said it simplifies to two things that need to be holistically and deeply understood and harnessed not only functionally but also creatively: TALENT and TECHNOLOGY. Alan has this rare skill of helping businesses like ours continue to focus on our very basic purpose of firstly winning loyalty of our employees and then our customers. It’s still about sincerely and authentically winning and retaining hearts and minds; even in this age of AI, big data, crypto currency, block chain, and other game changing disruptions. Alan has useful insights on how to disrupt yourself but in a way that has clarity, that is still true to your dna, and at the end of the day is still about people. Alan presented at a number of events for us and our industry colleagues in Manila where we picked his brains and connected with his wisdom and passion. That was fascinating and enlightening. I can’t wait to have him back."
"Change and disruption are the new norms in business today. More and more of our clients are coping with that by staying focused on their customer. Customers are changing too and their expectations continue to grow. That applies to digital and traditional channels. In his talaks, Alan brings us back to basics and challenges us all to refresh our thinking, putting customer experience at the heart of our decision-making. We have worked with Alan countless times as a speaker and our clients continue to be inspired by his practical tips and stories."
"We put it up to Alan to deliver a keynote that would really help our members be more professional. He was excellent and we now want to roll it out to the rest of our members."
"What impressed me about Alan was how much he knew about the estate agency business and how tailored the presentation was to our needs."
"Alan delivered Supercharge your Sales to our full management team. He challenged us to re-look at ourselves in a very different light and we needed that."
"Alan is very commercial and gave practical, sound advice that truly inspired and motivated our people."
"Alan is very commercial and gave practical, sound advice that truly inspired and motivated our people."
"We in the motor industry believe that we can learn a lot from the world of retail. Alan made that clear."
"As a public service institution, Customer Service is a priority for us. Alan inspired us with his commercial stories and showed how they’d work for us too."
"We greatly admire the Selfridges brand and wanted to hear the success story firsthand."
"With no fluff, Alan made efforts to get to know us. That’s what made our partnership work."
Available for
Languages:Â
- English
Alan O'Neill's 2025 biography
Meet Alan O’Neill
Learn the secret of Selfridges’ success from the man whose 7-Steps to Profit programme stimulated growth for the department store from £45 million profit to £200 million in a few short years. Now Selfridges has received multiple awards as the ‘Best Department Store in the World’. Alan’s 7-Steps to Profit has also transformed the fortunes of other iconic brands such as Toyota, Getty Images, Harrods, aafaq Islamic Finance, Primark, Intel and Moet Chandon.
Alan can guide your team through his structured path to profit increase, tailoring his insight to the needs of your business. Wherever you are on your journey, Alan’s no-nonsense expertise, infectious enthusiasm and sheer depth of experience can reignite your company’s passion for growth.
Known for his relentless focus on putting people first, Alan truly understands the direct link between a thriving company culture and improved commercial results. Alan can help your team to identify your unique culture as a company and use this to give you maximum competitive advantage.
A seasoned expert in facilitating organisational change in culture and strategy, Alan can help your team to navigate any stormy waters and overcome resistance. His tried-and-tested formula will help you transform your business to deliver the meaningful experiences your customers crave.
Practical, empathic and very commercial, Alan’s refreshing and passionate style will inspire and challenge your organisation to embrace change and grow, using real-life business models and memorable success stories.
Alan brings 30 years of wide industry experience, from retail to manufacturing and distribution, FMCG to financial services, hospitality to professional services, motor to travel and tourism and more. His work history spans blue-chips and PLCs, SMEs, family businesses and the Public Sector across Europe, the Middle East and Asia.
Navigating a post-Covid economy
In our post-Covid world, Alan supports organisations in person and online, to get a clear head and develop recovery plans to ensure a speedy return to our new normal. He can offer physical, virtual or hybrid meetings – tailoring his approach to suit your business challenges.
Alan’s accomplishments
- Three-times published author with Premium is the New Black, Culture Matters, and Show Me the Lid on the Box.
- Business columnist with leading newspapers and several business and trade magazines in the Gulf
- The 7-Steps to Profit process has been used by iconic global brands such as Toyota, Getty Images, Primark, Intel and more.
Articles and podcasts
Alan O'Neill's 2025 talks & topics
The 7-Steps to Profit
What is it that has made famous global organisations such powerful and successful organisations in their respective fields? What are their secrets to success?
They all have one thing in common and it’s not that difficult! They all follow a very structured path to excellence that Alan describes as The 7-Steps to Profit. Alan’s 7-steps to Profit is adapted from the secrets of the global giants and has already helped countless businesses around the world.
Wherever you are in your journey, Alan can inspire your team with great and practical ideas, taken from The 7-Steps to Profit.
Supercharge your Culture
Everyone knows that culture eats strategy for breakfast. And if you get your culture right, you can take on the world. While others can copy your strategy – no one can copy your culture so it’s vital that you exploit that competitive edge. Alan will share what it will take to achieve a high-performance culture for your organisation.
Alan can ask hard questions about your culture, your values and the engagement of your own people – and encourage you to take a fresh look at your own organisation culture.
Supercharge your Customer Experience
As globalisation enables transparent comparisons and technology enables fast copying, how to differentiate from your competition is becoming more challenging. Product alone won’t cut it anymore as customer experience has become the new battleground. He wrote the book on it! Premium is the New Black (Put the Customer at the Heart of all Decision-making).
Alan is passionate about customer service. He can tell you how to develop a culture of great service from the board-room to the front-line – whether you’re B2C, B2B or Public Service. He knows that customer service has to be practical and drive sales – and it requires a fully engaged workforce. While that’s obvious and sounds easy, we don’t all do it. He will challenge you with examples, evidence and case studies to help you achieve consistency and to motivate your people into action to increase your sales.
Retail Apocalypse, Fake News
From food to fashion, luxury to mass, big box to multiple site and travel retail to the high street, Alan has consulted with countless retailers for over 20 years.
Retail is changing rapidly and becoming even more complex. On-line for example, has completely disrupted the industry and has risen significantly throughout C-19. Coping with all that is an ongoing challenge – even for the best. However, blame for the alleged ‘retail apocalypse’ is too easily and frivolously attributed to the growth in on-line.
In actual fact, there’s more to it than that. It’s more like Retail Darwinism in front of our eyes. Bricks and mortar retailing is not dying. But bad retailing IS dying. Those organisations that are not embracing the changes around them, redefining customer-experience and investing appropriately, will continue to
struggle.
Alan can reveal to you the secrets of the successful retailers in a way that you can learn from and adapt for your business. Selfridges in particular is an amazing success story, winning the award for best department store in the world, three times. Alan can share his insights and how he supported them to achieve their ambition.
Supercharge your Change Management
Change is a reality for all and it comes at us in many ways. Covid-19 is a significant example. But be careful, history shows that a small number of change programmes succeed. Your people will either enable it, or obstruct it.
Alan knows what it takes to drive change in a business. Across industry, he has led and facilitated many blue-chip companies through change and overcoming resistance. With case studies tailored for you, he will share the pitfalls and strategies for managing change, overcoming resistance and help you to land key messages for your business.
Selling Added-Value
Premium brands traditionally command higher prices. But the downturn caused prices to drop in several sectors. Low prices are usually not sustainable and as the market returns to growth, the legacy of ‘value’ prevails.
Alan can inspire your team with tools, great stories and confidence to sell added value and achieve better margin again.