Entreprenörskap
Grundare, disruptörer och investerare som förstår vad det krävs för att bygga något från ingenting
Speakers Associates represents 283 speakers on Entreprenörskap, including Michael Lyon, Neri Karra Sillaman, Itai Green, Diana Verde Nieto, David S. Kidder, Albert Riba, Chris Endersby, Dhar Mann, Danny Rensch och John Mackey.
Most organisations want loyal customers, committed employees, and credible sustainability stories, and discover that none of these can be bought. They have to be built, and built the same way: a small group of people who care, then the systems to widen it without hollowing it out. The gap between wanting a community and knowing how to grow one is where purpose-led strategies stall.
Most large companies still confuse digital activity with commercial reinvention. They run pilots, refresh apps and back venture funds, then wonder why challengers keep eating their margin. Building genuinely new business models inside a corporate envelope requires founder instinct that almost no executive team has on its bench.
Retail and consumer brands are being asked to behave like logistics companies without losing what made the brand worth choosing in the first place. The marketing team owns customer experience that now depends on a delivery driver, an app, and a supply chain. Most organisations have not redesigned how brand, commerce and operations work together to make that handoff feel like one company.
Most organisations still treat technology as something the user picks up, looks at and puts down. That model is breaking. Sensors, haptics and ambient computing are moving the interface into the body, the garment and the room, and the businesses building for that shift need product leaders who can think across hardware, software and human design at once.
Most sustainability strategies are built around sacrifice – and that is why they stall. Organisations routinely treat environmental and social goals as constraints to satisfy, not as design inputs. The result is buildings, workplaces, and cities that are technically compliant but commercially and experientially ordinary.
Purpose-driven business is now a crowded marketing category, and most of it rings hollow. Customers and employees can tell when a giving programme is bolted onto an unchanged commercial model. The harder question is whether giving can be the engine itself, and what happens to the founder when the model is tested at scale.
The organisations that treat Africa as a risk geography rather than an investment landscape are misreading a structural shift that is already underway. Boards are poorly equipped to integrate development economics, sovereign debt, political risk, and ESG commitments into a single commercial position. The gap between aid-era assumptions about the continent and the realities of its investable markets is larger than most leadership teams have acknowledged.
Most organisations treat creativity as a culture problem, then complain that nothing ships. The harder question is operational: how do creative teams stay productive at scale, and how do leaders translate abstract ideas into experiences that actually move people. That gap, between intent and execution, is where most innovation programmes lose the thread.
Boards want the upside of founder-led growth without the chaos that usually comes with it. Most corporates cannot tell the difference between a genuine scaling business and one that simply spends fast. The gap between how operators build and how incumbents invest is where value is lost.
Every executive team is being asked to deploy AI faster than their governance can keep up. The harder question, which boards now own, is which use cases should be refused. Bias inside the models is not the only risk; the bigger one is shipping systems into contexts where the cost of being wrong is borne by people the organisation cannot see.
Wellbeing and inclusion programmes routinely reach the employees who already feel welcome, and miss the ones who do not. Standard mindfulness, yoga, and DEI content is built around a default audience, which leaves large parts of the workforce treating these initiatives as performative. The cost is not abstract. Engagement, retention, and trust in the employer all drop in the populations the programmes claim to serve.
Most organisations approach customer loyalty as a communications challenge. The enterprises with the most enduring audiences have built something different: an operating culture in which consistent, distinctive delivery makes them genuinely difficult to replace. The gap between an organisation that talks about loyalty and one that structurally produces it is rarely found in the marketing function.