Entreprenörskap
Grundare, disruptörer och investerare som förstår vad det krävs för att bygga något från ingenting
Speakers Associates represents 283 speakers on Entreprenörskap, including Michael Lyon, Neri Karra Sillaman, Itai Green, Diana Verde Nieto, David S. Kidder, Albert Riba, Chris Endersby, Dhar Mann, Danny Rensch och John Mackey.
Incumbent banks are facing increasing competition from challenger institutions that now match them on product and user experience. The more complex question is how banking will evolve as money and data become increasingly programmable, and who will control the underlying infrastructure.
Most organisations treat creativity as a personality trait held by a few people, rather than a process a team can run. The result is innovation that depends on whoever is in the room on a given day, ideas that never convert into commercial decisions, and leadership teams that confuse brainstorming with problem solving. What is missing is a repeatable method for turning ambiguous business problems into defensible answers.
Most leadership teams are reacting to AI and Web3 from outside the rooms where capital is being deployed. They cannot tell which companies, products, and behaviours will define the next cycle, and they cannot tell which are noise. Without a credible view of where venture money is going, and why, strategic decisions on partnerships, acquisitions, and product bets are guesses dressed as strategy.
Most large banks know their operating model was not built for the speed of modern technology. The harder question is not whether to innovate but how: when to build, when to partner with a startup, when to buy, and how to make any of that stick inside a regulated balance sheet. Leaders need honest answers from people who have sat on both sides of that table.
Customer attention has fragmented and the playbook for winning it has not caught up. Marketing teams are asked to defend brand share while also driving short-term revenue, often inside organisations that are restructuring or scaling at speed. The leaders who navigate this well share a habit: they hold the customer view steady while the operating model around them changes.
Most organisations talk about innovation and ship incremental product. The gap shows up in how invention is governed: which problems get resourced, how patents become products, and how a founder or intrapreneur converts a research prototype into a funded, regulated, commercial business. Boards want operators who have done both sides, scaled invention inside a multinational and built a venture from nothing.
Established firms are organised to defend what they already do well. The same discipline that protects today’s margin makes the search for the next business feel slow, indulgent, and easy to defund. Leaders need a way to run both at once, without the exploration agenda quietly losing every internal argument.
Successful companies are the ones least equipped to respond to disruption. Their existing business model – the source of their competitive advantage – creates structural conflicts with any new model they try to adopt. The question is not whether to respond, but which response will not destroy what already works.
Building a marketplace from zero is a different discipline from running marketing inside a mature business. Leaders who have only operated inside the enterprise tend to under-invest in supply-side acquisition and over-invest in demand-side spend. The question is how to apply enterprise marketing rigour to early-stage growth without losing the founder economics that make scale-up possible.
Most companies treat under-served audiences as a marketing afterthought. The commercial reality is the opposite: an audience nobody else is serious about can be the most defensible position a business ever holds. The question for leaders is how to identify that audience, build a product the audience trusts, and turn niche-first conviction into platform-scale economics.
Most growth playbooks were written for stable categories and forgiving capital. Today’s operators are scaling against tighter labour markets, harder unit economics and shorter windows to prove a model works. The hardest question for a founder or country manager is no longer how to grow; it is how to grow without breaking the system that made the first wins possible.
Most service industries are full of skilled practitioners trapped inside fragile small businesses. They can deliver the work, but the economics of premises, admin, and client acquisition quietly erode the margin. The question for any founder entering a category like this is whether a better operating model can release the talent that is already there.