Innovation och omvälvning
Talare som undersöker hur industrier omformas och hur organisationer kan leda förändring i stället för att följa den
Speakers Associates represents 390 speakers on Innovation och omvälvning, including Kemal Apaydin, Michael Lyon, Peter Fisk, Neri Karra Sillaman, Mark Stevenson, Nilofer Merchant, Itai Green, Lucy Bullivant, Rita McGrath och Katja Schipperheijn.
Western assumptions about cultural influence still shape how most organisations approach global markets. Bollywood, Turkish dizi, and K-pop now reach audiences of billions whose identities and aspirations were not built by Hollywood. Boards that continue reading the world through a Western cultural lens are misreading the markets that will define the next decade of growth.
Most companies say they want innovation. What they build instead is a pipeline that produces smaller variants of products they already sell, aimed at smaller slices of markets they already serve. The harder question, how to generate genuinely new categories and organise a company so ideas survive contact with operations, rarely gets a serious method behind it.
Creative output is the most unmanageable input most organisations rely on. Brand teams, product groups and content functions are asked to produce cultural relevance on demand, and the people inside them often cannot say why a given idea worked or how to repeat it. The gap between “we need a moment” and the practical craft of building one is where most marketing budgets quietly disappear.
Most companies do not fail because they ignored the rulebook. They fail because they followed it. Industries quietly inherit practices that once worked, stop working, and then keep getting copied because everyone else still does them. Leaders need a way to tell which of their own habits are creating value and which are slowly killing the business.
Most large organisations still run on a set of assumptions that stopped being reliable somewhere between the financial crisis and the collapse of globalisation as a default setting. Leadership teams know the old playbook is failing, but the boards, incentive systems, and time horizons that shaped them are still in the room. The question senior leaders are stuck on is not whether to change, but how to change at the pace of disruption without losing the discipline that built the company in the first place.
Most strategy processes are built for a stable horizon. They forecast from the recent past and break down when the underlying drivers, AI capability, energy systems, demographics, shift faster than the cycle they were designed to track. Leaders need a way to think rigorously about what is actually changing, ten and twenty years out, without sliding into either denial or hype.
Most large organisations are structured to preserve what they have, not to build what comes next. Layers, rules and quarterly metrics quietly smother the initiative they depend on, and the cost shows up in stalled growth, talent attrition and strategy that trails the market. The real question for the top team is whether the company has the management model to outrun its own bureaucracy.
Most large companies have an innovation budget, an innovation team, and an innovation vocabulary. What they do not have is an innovation strategy that connects any of it to how the business actually competes. The result is a decade of spending with no durable advantage to show for it, and a growing suspicion inside the C-suite that scale itself is the problem.
Most large organisations talk about innovation and run pilots that never move the operating needle. The cultures that surround them reward certainty, defend incumbent processes, and quietly punish the people who try to think differently. The question for any leadership team is how to make ideation a repeatable discipline inside a workforce that is structurally trained to stay the same.
Organisations are deploying AI capabilities faster than they are building the governance structures to manage them. The gap between what technology can do and what leadership has decided it should do keeps growing. The harder question is not whether to automate but what must remain human – and most boards do not yet have a framework to answer it.
Boards are being asked to make decisions about biometric data, immersive interfaces and human-machine integration before most leadership teams have a working vocabulary for any of it. The technology is moving into products, workplaces and customer experiences faster than governance can keep up. Organisations need a credible human-side view of where this is going, and what to commit to now.
Most retail and consumer businesses now operate across physical, digital and virtual channels at once, but their org charts, P&Ls and brand playbooks still assume a single dominant channel. The result is fragmented customer experience, duplicated investment, and a leadership team unsure which version of the business it is actually running. The harder question is what to centralise, what to redesign, and what to stop doing entirely.