Behavioural Economics

Why organisations work with Tony Perzow Twenty years on the operator side of the table, buying and selling closeouts to Walmart, Amazon, and Costco, before becoming a trainer. The frame is procurement and sales floor, not classroom. Former negotiation trainer at the Karrass Organization and former VP of negotiation training at Strategic Pricing Associates, giving him a structured pedagogical lineage in the most established commercial negotiation methodologies. His “Heart of the Deal” system is built around what happens to skilled negotiators when pressure rewires their judgement, not around tactic lists. Sessions are simulation-led. Teams negotiate, then get critiqued on the specific unconscious moves that cost margin, rather than walking out with a slide deck. Trained more than 20,000 commercial professionals, with a client roster spanning Apple, Red Bull, Rolls Royce, Pfizer, Panasonic, and Daimler Trucks. Biography highlights Former negotiation trainer at the Karrass Organization and former Vice President of negotiation training at Strategic Pricing Associates. Trained more than 20,000 sales, procurement, and commercial leadership professionals. Past corporate audiences include Apple, Red Bull, Rolls Royce, Pfizer, Panasonic, Daimler Trucks, and Starz Network. Built a procurement and sales operator background negotiating closeouts with Walmart, Amazon, and Costco. Creator of the “Heart of the Deal” methodology, structured around decision-making under pressure rather than tactic playbooks. Working on a book titled “You Suck at Negotiating, But You Don’t Have to with a Mindful Negotiation Practice.” Biography Negotiation training has a credibility problem. Most of it is built on tactic lists that hold up in role play and fall apart the moment a real buyer pushes back. Tony Perzow’s work starts where that gap opens: the behavioural moment where a skilled negotiator, under pressure, makes a decision they would not have made on paper. That framing comes from a career on the operator side of the table. Before training, Perzow spent close to two decades as a procurement specialist and sales lead, buying and selling closeouts with Walmart, Amazon, and Costco. The pedagogy came later, first as a trainer at the Karrass Organization, then as Vice President of negotiation training at Strategic Pricing Associates, two of the longest-running commercial negotiation institutions in the United States. His methodology, “Heart of the Deal,” is structured around pressure-triggered decisions rather than tactical repertoire. The training uses simulations followed by critique of the specific unconscious choices that leave margin on the table. The audience is sales, procurement, and commercial leadership; the deliverable is behaviour change in the room where contracts close, not a framework to read on a flight home. More than 20,000 commercial professionals have been through his programmes, with corporate audiences including Apple, Red Bull, Rolls Royce, Pfizer, Panasonic, and Daimler Trucks. His forthcoming book, “You Suck at Negotiating, But You Don’t Have to with a Mindful Negotiation Practice,” extends the same argument: that the failure mode in negotiation is rarely ignorance and almost always the negotiator’s own state under pressure. Key speaking topics High-stakes negotiation Sales negotiation and deal-making Procurement and price negotiation Behavioural decision-making under pressure Commercial leadership and revenue strategy Persuasive communication in client relationships Ideal for Chief revenue officers, sales leaders, and commercial directors briefing teams ahead of major deal cycles Heads of procurement and supply chain managing high-value supplier contracts Account management and key account teams in industries with concentrated buyers Sales kick-offs, commercial leadership offsites, and procurement summits Audience outcomes A working vocabulary for the behavioural moves that compress margin in live negotiations The ability to diagnose, in their own deals, where pressure is driving suboptimal concessions A planning discipline that shifts power before the negotiation begins, not during it Techniques for managing hardball tactics without escalating or capitulating A framework for value creation in deals that would otherwise be priced as zero-sum

Why organisations work with Tanya Menon A research voice on inclusion that starts with network structure, hiring data, and decision bias rather than identity language, useful for leadership teams that need substance under a contested topic. Tenured academic credibility: Stanford PhD, Fisher College professorship, Associate Editor at Management Science, a decade teaching Power and Influence at Chicago Booth. Co-author of Stop Spending, Start Managing (Harvard Business Review Press), which names five specific organisational traps including expertise lock-in and conflict avoidance, applied directly to senior team behaviour. A TED Talk with 1.8 million-plus views that translates weak-tie network research into a behaviour senior leaders and their teams can immediately recognise in themselves. Equally fluent on team performance, persuasion, and hiring, which makes her a credible single speaker across an HR or culture programme rather than one topic in a series. Biography highlights Professor of Management and Human Resources, Fisher College of Business, Ohio State University. PhD, Stanford Graduate School of Business; BA, Harvard University. Associate Editor, Management Science. Co-author, Stop Spending, Start Managing: Strategies to Transform Wasteful Habits, Harvard Business Review Press. TED Talk listed among TED.com’s most popular of 2018, with over 1.8 million views. Faculty for over a decade at the University of Chicago Booth School of Business, teaching Power and Influence. Research cited in The Wall Street Journal, NPR, The Guardian, The Times of London, Chicago Tribune, and Boston Globe. Biography Most senior teams know who they talk to every day. Far fewer can name who they have stopped talking to, and what that has cost the organisation. Tanya Menon’s research starts in that gap. Her work at Ohio State’s Fisher College of Business, supported by a Stanford PhD and a decade teaching at Chicago Booth, focuses on how relationships at work shape decisions, hiring, and innovation. Her TED Talk, “The secret to great opportunities? The person you haven’t met yet,” reframes networking as a structural problem rather than a personal one. Drawing on Mark Granovetter’s classic work on weak ties, she shows why the routines that feel efficient inside an organisation quietly narrow the people, ideas, and candidates a leader ever encounters. Over 1.8 million people have watched it. With Leigh Thompson of Kellogg, she wrote Stop Spending, Start Managing for Harvard Business Review Press. The book identifies five concrete traps, including the Expertise Trap, the Winner’s Trap, and the Agreement Trap, that explain why competent teams burn time and money on the wrong problems. It is built for leaders who run real teams, not for a general management audience. She has been an Associate Editor at Management Science, and her research has been cited by The Wall Street Journal, NPR, The Guardian, The Times of London, the Chicago Tribune, and the Boston Globe. The through-line is a usable diagnostic vocabulary for the parts of organisational life that look like soft skills until they start producing hard losses. Key speaking topics Networks and weak ties at work Inclusion through hiring and network design Team decision-making and productive conflict Power, persuasion, and influence Innovation and pattern-breaking Wasteful organisational habits and managerial traps AI and human decision-making in hiring Ideal for CHROs and Heads of Talent rethinking hiring pipelines and selection bias. Heads of DEI and culture leaders looking for a research-led, non-ideological frame for inclusion. Senior leadership teams under pressure to improve cross-functional collaboration. Learning and development leads designing executive programmes on influence, networks, and team performance. Audience outcomes A working vocabulary for the network and hiring habits that quietly limit inclusion and innovation. Five named organisational traps senior teams can test their own behaviour against. A research-grounded view of weak ties as a hiring, learning, and idea-generation lever. Specific tactics for breaking routine social patterns inside large organisations. A more defensible inclusion narrative grounded in network structure and decision data.

Why organisations work with TJ Power He gives wellbeing programmes a scientific spine. The DOSE framework names the specific neurochemistry behind motivation, connection, mood, and recovery, so HR and L&D leaders can move beyond generic mindfulness content. He addresses the dopamine and screen problem head-on, which is the single biggest unmanaged variable in workplace attention right now and the area most wellbeing speakers skirt. His material has been pressure-tested at scale: 650-plus live sessions across organisations including Amazon, Salesforce, Accenture, Coca-Cola, TikTok, the NHS, and academic institutions including Oxford, Harrow, and Le Rosey. The credibility is real and verifiable: Sunday Times bestseller, Waterstones Non-Fiction Book of the Month, peer-reviewed publication in the Journal of Cognition, lecturing record at the University of Exeter. Sessions are designed as gamified, interactive formats rather than lectures, so the habits stick beyond the room. Biography highlights Founder of the DOSE Lab and co-founder of Neurify, a neuroscience education organisation launched in 2022. Author of The DOSE Effect, Sunday Times bestseller and Waterstones Best Non-Fiction Book of the Month. Former lecturer at the University of Exeter, where he developed a third-year module on the neuroscience of mindfulness. Published research in the Journal of Cognition. Delivered 650-plus live neuroscience sessions to clients including Amazon, Salesforce, Accenture, Coca-Cola, TikTok, the NHS, Oxford University, Harrow School, and Le Rosey. Featured on ITV’s This Morning discussing digital habits and dopamine overload. Biography Modern work is colliding with a brain that was not built for it. Constant notifications, infinite scroll, and the dopamine economics of phones are eroding attention, recovery, and mood faster than most wellbeing programmes can respond. Power’s work starts here, with the neurochemistry that explains why so many people feel wired, distracted, and flat at the same time. His DOSE framework is built around four chemicals that govern how people feel and perform: dopamine, oxytocin, serotonin, and endorphins. Each maps to a specific organisational outcome. Dopamine sits behind motivation and focus; oxytocin behind trust and team connection; serotonin behind mood and confidence; endorphins behind resilience under load. Power names the daily behaviours that raise or drain each one, which gives leaders something concrete to act on. The credentials are substantive. He completed his degrees in psychology and neuroscience at the University of Exeter, lectured there on the neuroscience of mindfulness, and published in the Journal of Cognition. He went on to found the DOSE Lab and co-found Neurify, and his book The DOSE Effect became a Sunday Times bestseller and Waterstones Non-Fiction Book of the Month. The applied work is broad: 650-plus sessions delivered into Amazon, Salesforce, Accenture, Coca-Cola, TikTok, the NHS, Oxford, Harrow, and Le Rosey. What makes him useful in a corporate room is the translation layer. The science is real, but the takeaway is a short list of behaviours a finance team or a sales floor can actually run on Monday morning. Key speaking topics Neuroscience of attention and focus Dopamine overload and screen behaviour The DOSE framework for performance and wellbeing Mental health in the digital age Habit change and behavioural neuroscience Burnout, recovery, and resilience Workplace wellbeing strategy Ideal for CHROs, heads of L&D, and wellbeing leads designing the next phase of mental health programmes Leadership and high-performance teams looking for a scientifically grounded answer to attention loss and digital fatigue Sales, technology, and customer organisations where focus, motivation, and team connection are direct commercial inputs Education and healthcare organisations briefing staff on screen behaviour and youth mental health Audience outcomes A working mental model of the four brain chemicals that drive motivation, connection, mood, and resilience at work Specific daily habits, mapped to each chemical, that people can apply immediately A clear understanding of how phones, notifications, and digital habits are degrading attention and what to change Language and evidence that lets HR and leadership talk about wellbeing without resorting to soft framing A more honest read on the mental health pressures inside the organisation and the levers that actually move them

Why organisations work with Liv Boeree She gives boards a vocabulary, “Moloch traps,” for the race-to-the-bottom dynamics they already feel in AI deployment, pricing, and risk-taking, and a framework for naming when their organisation is inside one. Her decision-making content is grounded in nine years as a Team PokerStars Pro and a European Poker Tour championship, not theory. Senior leaders take her seriously on probability, expected value, and tilt because she has earned the right to teach it. She is one of the few speakers who can connect operator-level judgement under uncertainty to the systemic question of how the AI industry coordinates. That range matters for boards trying to hold both perspectives at once. Through Raising for Effective Giving, which she co-founded, she has moved more than twelve million dollars into evidence-weighted causes including AI safety. Her stance on responsible technology is backed by her own capital allocation, not just rhetoric. Her TED main-stage talk on competition in AI gives buyers a known reference point and an audience already primed to engage with the argument. Biography highlights First-class degree in Physics with Astrophysics, University of Manchester. European Poker Tour Sanremo champion and World Series of Poker bracelet winner; nine years as a Team PokerStars Pro. TED main-stage speaker, “The Dark Side of Competition in AI.” Co-founder, Raising for Effective Giving (REG), which has directed over twelve million dollars to high-impact causes. Host of the Win-Win Podcast, applying game theory to AI, climate, and coordination problems. Featured guest on The Jim Rutt Show and Ground Truths with Eric Topol, among other named outlets. Biography The AI industry is in a race that few of its participants would, on reflection, choose to be running. Speed is rewarded, caution is punished, and the incentive landscape pulls each lab away from the safety posture its own people quietly believe in. Liv Boeree calls this a Moloch trap, after the game-theoretic force that turns competition between rational actors into outcomes none of them want. Her route into that argument is unusual. She trained as a physicist at the University of Manchester, then spent nine years as a Team PokerStars Pro, winning a European Poker Tour championship and a World Series of Poker bracelet. Poker taught her a vocabulary for thinking under uncertainty: expected value, calibration, tilt, the difference between a bad outcome and a bad decision. That vocabulary now sits at the centre of how she talks to leadership audiences about judgement. In 2014 she co-founded Raising for Effective Giving, which has channelled over twelve million dollars from the poker community into causes including AI safety, disease prevention, and farm animal welfare. Her TED main-stage talk, “The Dark Side of Competition in AI,” extended the same argument to the largest technology firms: industries can be steered into outcomes the individual players inside them do not endorse, and the only way out is deliberate coordination. Her current work runs through the Win-Win Podcast and a steady cadence of writing and broadcast appearances on AI risk, governance, and how serious organisations should act inside competitive races. For boards and executive teams trying to hold both the operator’s question, what is the right next decision, and the systemic question, what game are we actually in, she offers a rare combined view. Key speaking topics AI race dynamics and Moloch traps Decision-making under uncertainty Game theory for leaders AI safety and alignment Effective philanthropy and capital allocation Probability, calibration, and forecasting Ideal for Boards and executive committees setting AI strategy and risk posture Chief Risk Officers, Chief AI Officers, and heads of AI governance Senior leadership offsites focused on judgement and decision-making under uncertainty Investor and philanthropic audiences weighing high-uncertainty capital allocation Audience outcomes A working definition of Moloch traps and a way to spot them inside their own competitive context. A sharper distinction between a bad decision and a bad outcome, drawn from professional poker practice. A more honest read of where AI industry incentives are pushing their organisation, and where governance can credibly intervene. A vocabulary for talking about expected value, calibration, and risk that travels between the boardroom and the operating team.

Why organisations work with Mark T. Hofmann He has conducted anonymous, scientific interviews with active hackers and uncaught criminals on the darknet, so the attacker psychology in his keynotes is field-sourced, not theorised from headlines. His doctoral research at the University of Tubingen on psychopathy, narcissism, and Machiavellianism in hackers gives security and risk leaders a behavioural model for who is targeting them and why. He translates profiling and interrogation methods, the same toolkit used in serious crime work, into practical reading-people skills for negotiation, fraud detection, and executive due diligence. He has been certified as a Crime and Intelligence Analyst by the California Department of Justice and is regularly briefed on by international media including CNN, CBS, Forbes, and 60 Minutes Australia, which gives a buyer confidence the substance survives outside a stage. He covers the dark side of AI, deepfakes, voice cloning, and AI-assisted social engineering, with material that has been pressure-tested against actual perpetrator behaviour rather than vendor marketing. Biography highlights Master of Arts in Industrial and Organizational Psychology, University of Wuppertal. Doctoral candidate at the University of Tubingen, researching dark personality traits among hackers. Certified Crime and Intelligence Analyst, California Department of Justice, 2019. TED speaker, “Profiling Hackers: The Psychology of Cybercrime”. Featured on CNN, CBS, ARD, RTL, Forbes, Business Insider, and 60 Minutes Australia. Lecturer in Behavioral and Cyber Psychology and consultant for Management Circle AG. Biography Most cyberattacks do not begin with code. They begin with a person, a moment of trust, and a message that looked legitimate. The attacker’s craft is psychological before it is technical, and that is the layer most security programmes underinvest in. Mark T. Hofmann works on that layer for a living. A business psychologist trained at the University of Wuppertal and a Certified Crime and Intelligence Analyst credentialed by the California Department of Justice, he conducts anonymous, scientific interviews with active hackers and uncaught criminals to understand motive, method, and the soft signals that make a target. His doctoral work at the University of Tubingen examines psychopathy, narcissism, and Machiavellianism among hackers, which gives his stage material a research backbone rather than a headline one. That fieldwork translates directly into the questions a CISO, a CEO, or a head of fraud is wrestling with. How do attackers select targets inside a finance team? What does a deepfake voice request actually exploit in the listener? Why do executives keep authorising wires they should have queried? Hofmann answers those questions with case material drawn from people who do this for a living and were willing to talk. His reach extends beyond security. He teaches profiling and interrogation methods as a practical skillset for negotiation, fraud interviewing, and high-stakes meetings, the same techniques applied to commercial situations. He has been featured on CNN, CBS, Forbes, ARD, RTL, Business Insider, and 60 Minutes Australia, and has delivered a TED talk on profiling hackers. The combination is unusual: a keynote speaker whose primary research subject is the person on the other side of the attack. Key speaking topics Cyber profiling and the psychology of cybercrime Social engineering and the human firewall The dark side of AI, deepfakes, and synthetic identity Profiling in negotiation and high-stakes meetings Reading people, body language, and behavioural signals White-collar crime, psychopathy, and narcissism in organisations Ideal for CISOs, heads of information security, and cyber risk leaders rebuilding the human layer of their defence. CFOs, heads of treasury, and fraud teams exposed to deepfake-driven payment and impersonation attacks. Boards and executive committees that need a non-technical briefing on AI-enabled threat actors. Negotiation, M&A, and procurement leaders who want a practical toolkit for reading counterparties. Audience outcomes A working mental model of who is attacking the organisation, what motivates them, and how they choose targets. Specific behavioural cues that distinguish a manipulative request from a legitimate one in email, voice, and video. A clear view of where deepfakes and AI-generated content are already changing fraud and impersonation risk. Practical profiling and questioning techniques that can be applied in negotiation and internal investigation. A sharper read on dark-personality traits inside leadership pipelines and counterparties.

Why organisations work with Mariano Sigman A 2018 Nature Human Behaviour study he co-authored, run with 5,180 live participants, showed that aggregating small structured debates produces sharper answers than the wisdom of thousands; that finding rewrites how senior groups should be designed to decide. He directs the Decision-Making programme of the Human Brain Project, Europe’s flagship neuroscience consortium, and is the only Latin American scientist to hold a directorship in that initiative. His training in physics in Buenos Aires, neuroscience at Rockefeller, and postdoctoral work with Stanislas Dehaene at the College de France gives his claims a methodological grounding that separates them from motivational uses of the same science. “The Secret Life of the Mind”, published by HarperCollins, has been translated into more than a dozen languages and reviewed by Kirkus, Publishers Weekly, and Science Magazine; his ideas hold up outside the speaker circuit. His 2023 book “Artificial”, co-authored with Santiago Bilinkis, gives leadership audiences a calm, scientifically grounded read on what AI changes and does not change in human cognition. Biography highlights PhD in neuroscience from Rockefeller University; postdoctoral research with Stanislas Dehaene at the College de France. Director of the Decision-Making programme of the Human Brain Project; the only Latin American scientist to hold a directorship in that initiative. Associate Professor at Universidad Torcuato Di Tella; founder of the Integrative Neuroscience Laboratory at the University of Buenos Aires; Principal Researcher at CONICET. Pius XI Medal from the Pontifical Academy of Sciences (2016); James S. McDonnell Scholar Award; Human Frontier Science Program Career Development Award. Author of “The Secret Life of the Mind” (HarperCollins, 2017) and “El poder de las palabras” (2022); co-author of “Artificial” with Santiago Bilinkis (2023). TED main-stage speaker on collective intelligence with Dan Ariely. Biography Smart people in a room together do not reliably make smart decisions. Mariano Sigman has spent two decades building the experimental science that explains why, and what to change about it. His laboratory at Universidad Torcuato Di Tella draws on physics, neuroscience, linguistics, and cognitive science to study how individuals and groups actually form judgments under uncertainty. The clearest example is a 2018 paper in Nature Human Behaviour with Joaquin Navajas and colleagues. Working with 5,180 live participants, the team showed that aggregating the consensus of small structured debate groups was substantially more accurate than averaging the opinions of thousands of independent individuals. The architecture of a conversation, in other words, matters more than the number of voices inside it. Sigman trained as a physicist at the University of Buenos Aires, took a PhD in neuroscience at Rockefeller, and did postdoctoral research at the College de France with Stanislas Dehaene, one of the leading figures in cognitive science. He directs the Decision-Making programme of the Human Brain Project, the European flagship initiative, and is the only Latin American scientist to hold a directorship there. “The Secret Life of the Mind”, published by HarperCollins, became an international bestseller and brought his work on judgment, learning, and consciousness to readers in more than a dozen languages. His 2023 book “Artificial”, co-authored with Santiago Bilinkis, applies the same lens to the relationship between human cognition and AI. For boards and executive teams, that body of work answers a specific question. Senior decisions live or die on how a small group aggregates uncertain information. Sigman gives leaders a working account of where that process breaks, why it breaks, and which structural moves close the gap. Key speaking topics Collective intelligence and group decision-making Cognitive bias and judgment under uncertainty The neuroscience of learning and adult neuroplasticity Conversation, language, and belief formation Artificial intelligence and human cognition Consciousness and the science of the mind Creativity and the cognitive roots of innovation Ideal for Boards and executive committees rethinking how high-stakes decisions are deliberated and made CHROs and learning leaders designing capability and judgment programmes for senior talent Strategy, innovation, and transformation leaders working under deep uncertainty Technology and AI leadership teams reasoning about human-machine collaboration Audience outcomes A working account of why structured small-group debate outperforms both lone experts and large consensus meetings. A specific vocabulary for the cognitive distortions that quietly shape leadership judgment, including confidence bias and equality bias. A clearer read on how the adult brain learns and changes, and where common assumptions about learning capacity are wrong. A practical sense of how language and conversation shape belief, memory, and choice inside teams. A grounded view of what AI changes, and does not change, in the cognitive demands placed on senior leaders.

Why organisations work with Richard Shotton Translates academic behavioural science into specific marketing moves, tested against named consumer brands including Google, Mondelez, BrewDog, Barclays and Sky through his consultancy Astroten. Runs original field experiments rather than recycling textbook biases, giving senior marketers fresh evidence on questions like pricing, costly signalling and admitting weakness. Author of two best-selling behavioural science books, with The Choice Factory translated into 15 languages and named Best Sales and Marketing Book at the 2019 Business Book Awards. Speaks the language of working marketers, not academics, after starting his career as a media planner on Coca-Cola, Lexus and comparethemarket before turning to behavioural science. Biography highlights Founder of Astroten, a behavioural science consultancy advising Google, Facebook, Mondelez, BrewDog, Barclays, Sky and Santander. Author of The Choice Factory (Harriman House, 2018), available in 15 languages. Winner, Best Sales and Marketing Book, 2019 Business Book Awards; voted #1 in the BBH World Cup of Advertising Books, 2018. Author of The Illusion of Choice (Harriman House, 2023) and co-author of Hacking the Human Mind (2025). Behavioural science columnist for Marketing Week; published in Campaign, The Drum, Admap and The Independent. BA in Geography, University of Oxford; MSc in Development Studies, SOAS University of London. Biography Most marketing budgets are still allocated on what customers say they prefer. The behavioural science evidence is now overwhelming that what people say and what they actually buy are different things, and that the gap is exploitable. This is the territory Richard Shotton has spent two decades mapping. He started in the industry as a media planner on Coca-Cola, Lexus and comparethemarket, before specialising in behavioural science. In 2018, he founded Astroten, a consultancy that has since worked with Google, Facebook, Mondelez, BrewDog, Barclays, Sky and Santander on questions of pricing, advertising and customer acquisition. His first book, The Choice Factory, set out 25 cognitive biases with concrete examples for marketers. It was named Best Sales and Marketing Book at the 2019 Business Book Awards, voted #1 in the BBH World Cup of Advertising Books, and is now published in 15 languages. The Illusion of Choice followed in 2023, with Hacking the Human Mind co-authored in 2025. What sets his work apart is the mix of sources. Alongside academic studies, he runs original field experiments, then writes them up for Marketing Week, Campaign, The Drum and Admap. The result is a body of work that gives commercial leaders evidence they can act on, not theory they have to translate. Key speaking topics Behavioural economics in marketing Cognitive biases and consumer choice Pricing and willingness to pay Advertising effectiveness Brand building and distinctiveness Customer habit formation Behavioural field experimentation Ideal for CMOs and marketing directors are making advertising and pricing decisions under tightening budgets. Brand and customer teams in consumer-facing categories are rebuilding their acquisition strategy. Insight, research and strategy leads who want evidence stronger than stated preference. Agency leadership teams responsible for creative and media effectiveness. Audience outcomes A working catalogue of cognitive biases with named examples of how brands have used them commercially. Sharper questioning of stated-preference research and traditional focus group outputs. Specific tactics for pricing presentation, costly signalling, habit formation and category framing. Evidence-led arguments to defend brand investment and creative quality inside the business.

Why organisations work with Roger Dooley A 20-year published track record applying neuromarketing to commercial problems, not a recent rebrand into the topic. Friction gives commercial leaders a single operational lens for finding the small frictions that quietly suppress revenue, conversion, and loyalty. Brainfluence translates academic behavioural research into 100 specific tactics marketing and CX teams can deploy, which is why the book has been translated into eleven languages. The Persuasion Engine (Wiley, 2026) gives buyers a published account of how AI is moving neuromarketing tools out of Fortune 500 research budgets and into reach of ordinary commercial teams, a shift most CX functions have not yet built a working view of. Forbes column and 400-plus episodes of the Brainfluence podcast keep him in active dialogue with the field’s leading researchers, from Robert Cialdini to Dan Ariely. Biography highlights Author of Brainfluence (Wiley, 2011), translated into eleven languages. Author of Friction (McGraw Hill, 2019), named a Top 3 Management Book and Best Business Book of 2019 by PwC’s strategy+business. Author of The Persuasion Engine (Wiley, 2026), on AI applied to behavioural science and neuromarketing. Forbes contributor on neuromarketing, customer experience and behavioural science. Host of the Brainfluence podcast, with guests including Robert Cialdini, Dan Ariely, Dan Pink, Tom Peters, Rory Sutherland, Nir Eyal and BJ Fogg. Named a Top 50 Global Thought Leader and Influencer on Customer Loyalty by Thinkers360. Biography Most marketing plans assume customers behave rationally. They do not. The gap between what a brand believes its customers are doing and what their brains are actually doing is where Roger Dooley has built his work for two decades. His 2019 book Friction (McGraw Hill) argues that the small unnecessary frictions inside a buying journey, an employee process, or a product experience are usually more powerful than the bigger strategic levers leaders prefer to discuss. PwC’s strategy+business named it a Top 3 Management Book and Best Business Book of 2019. The earlier Brainfluence (Wiley, 2011) compresses academic behavioural research into 100 marketing-grade tactics, and has been translated into eleven languages. That commercial frame is what separates Dooley from purely academic behavioural-economics voices. The Neuromarketing blog he started in 2005, his Forbes column, and 400-plus episodes of the Brainfluence podcast keep him in continuous dialogue with Robert Cialdini, Dan Ariely, Rory Sutherland, BJ Fogg and Nir Eyal, then translated for marketing, CX, and growth teams who need to ship decisions on Monday. The Persuasion Engine (Wiley, 2026) turns to AI: how language models and behavioural analytics are pushing tools once held inside Fortune 500 research budgets into the hands of much smaller commercial teams, and the governance and customer-trust questions that follow. Key speaking topics Neuromarketing and consumer neuroscience Friction in customer experience and operations Behavioural economics applied to marketing and sales AI-enabled behavioural science and persuasion Customer loyalty and brand trust Persuasion and decision architecture Ideal for CMOs and marketing leadership teams redesigning customer journeys Heads of customer experience and digital product leaders working on conversion and retention Sales leaders rebuilding playbooks around buyer psychology Growth and innovation teams testing AI-enabled behavioural tools Audience outcomes A working definition of where friction is suppressing revenue inside their own customer and employee journeys A vocabulary of behavioural mechanisms drawn from named research, not generic persuasion tropes A current read on how AI is changing the cost and access economics of behavioural research Specific, testable changes to marketing, sales or CX practice they can run inside their teams

Why organisations work with Aljan de Boer A structured research model, not trend commentary. TrendsActive’s trend model draws on two decades of social science research – psychology, sociology, anthropology – to convert cultural signals into strategic implications. Audiences receive a framework, not a list of observations. Direct access to what 400+ CMOs are actually doing. As Community Director at the Institute for Real Growth, de Boer works inside a practitioner network of senior marketing leaders navigating the same pressures he describes. His insight is tested against real decisions, not desk research. The IRG Growth and Impact Studies as evidence base. His talk on humanized growth draws on two large-scale global studies produced by IRG in partnership with the Saïd Business School, University of Oxford – giving commercial teams a peer-reviewed foundation for strategies that go beyond shareholder primacy. Translation from complexity to commercial action. Where other trend speakers describe what is happening, de Boer’s focus is on what organisations should do about it – specifically for brand strategy, customer understanding, and growth planning at C-suite level. Named-brand consulting experience behind the research. TrendsActive’s client list includes Disney, Vodafone, and Hugo Boss – organisations where the same analytical approach has been stress-tested against real strategic choices. Biography highlights Head of Inspiration, TrendsActive – Netherlands-based trend consultancy applying social science to brand and business strategy Community Director, Institute for Real Growth – leads CMO leadership programme and connects a global community of 400+ senior marketing leaders IRG Impact Study, produced in partnership with Saïd Business School, University of Oxford – foundational research underpinning his humanized growth framework Board member, Dutch Platform of Innovative Marketing, for close to a decade Regular speaker and moderator, Dutch Marketing Awards; three-time winner, Best of MIE Senior Lecturer (Hoofddocent), Iris Academy; advisory and teaching roles in marketing and trends Biography Brands lose relevance not because their products deteriorate, but because the people they serve quietly change around them. Aljan de Boer has spent the past two decades helping commercial leaders see that shift before it becomes a crisis – using social science, not sentiment analysis, as the primary instrument. As Head of Inspiration at TrendsActive, de Boer works with a methodology that draws on psychology, sociology, and anthropology to decode fundamental changes in how people think, trust, and make decisions. The consultancy’s client list runs to major international brands across consumer, financial services, and technology sectors. Its trend model is designed not to describe what is fashionable but to identify what is structurally different about the human context organisations are operating in. Alongside his work at TrendsActive, de Boer serves as Community Director at the Institute for Real Growth, where he leads a global CMO leadership programme and connects a practitioner network of more than 400 senior marketing leaders. The IRG’s work – including its Growth and Impact Studies, developed in partnership with the Saïd Business School at the University of Oxford – provides the empirical backbone for his argument that durable commercial growth requires creating value for colleagues, customers, communities, and capital markets simultaneously. He calls this humanized growth; the research quantifies why it outperforms narrower models. The result is a speaker who brings an evidence base to questions that typically attract only opinion: what is actually changing in consumer behaviour, why geopolitical and generational pressure shifts brand expectations at a structural level, and what a marketing or commercial leadership team should concretely do next. Key speaking topics Sociocultural trends and brand strategy Humanized growth and multi-stakeholder value creation Consumer behaviour under economic and geopolitical pressure Generation Z and generational change Future-proofing organisations through social science ESG and sustainability as commercial strategy The polycrisis and its implications for business Ideal for CMOs and senior marketing leadership teams Chief Commercial Officers and growth strategy leaders Executive committees preparing for medium-term strategic planning Corporate conference programmes focused on brand relevance, customer strategy, or commercial resilience Audience outcomes A structured framework for identifying which sociocultural shifts are commercially significant, and which are noise Clearer understanding of the specific psychological, sociological, and generational forces reshaping customer and employee expectations Language and evidence for making the case internally for human-centred growth strategies, grounded in the IRG research base Sharper perspective on what Generation Z’s formative context – climate anxiety, political polarisation, pandemic – means for brand and product strategy A practical lens for translating societal complexity into near-term decisions on brand positioning, customer engagement, and organisational priorities

Why organisations work with Andrew Lloyd Gordon He brings a working academic’s grasp of behavioural science into the room where pricing, positioning and campaign calls actually get made, rather than leaving it at theory. His Google Digital Academy and “We Are Squared” training work gives him a current, practitioner-grade read on how digital marketing is actually taught and executed inside the platforms buyers depend on. His Warwick teaching post on the business MSc at WMG means his material is tested on senior post-graduate students, not only conference audiences, which sharpens the frameworks before they reach a client room. He has delivered to commercial, public-sector and charitable buyers at the same level of specificity – Cabinet Office, Vodafone, Lloyds, Dyson, the NHS, University of Cambridge – so the behavioural-science argument holds up outside the usual marketing-conference audience. Biography highlights Assistant Professor, WMG, University of Warwick, teaching on the post-graduate business MSc. MSc Business Psychology (Distinction), Coventry University; BA (Hons) Psychology, University of Liverpool; Organisation Studies, Warwick Business School. Trainer on Google’s “We Are Squared” digital marketing programme and member of Google’s Digital Academy training team. Client work with the UK Cabinet Office, Vodafone, Lloyds, Dyson, Hitachi, Hearst Magazines, the NHS, Universal Music, Kings College London, UCAS and the University of Cambridge. Signature keynote topics include customer psychology, the psychology of pricing, marketing-led growth and innovation adoption. Speaks internationally across the UK, USA, Middle East, Europe and the West Indies, to audiences ranging from 30 to 3,000. Biography Buying decisions are not made on the spreadsheet side of the brain. Price sensitivity, brand preference, the decision to try something new, the decision to stay with a supplier – these sit in territory that behavioural science has spent four decades mapping. Most commercial functions have not caught up. That gap is the working material of Andrew Lloyd Gordon’s career. He is a business psychologist with an MSc from Coventry, undergraduate psychology from Liverpool and organisation studies from Warwick Business School, and he holds an Assistant Professor post at WMG, University of Warwick, teaching on the post-graduate business MSc. The academic grounding is real; the output is commercial. His practitioner credentials sit next to the academic ones. He is a trainer on Google’s “We Are Squared” digital marketing programme and a member of Google’s Digital Academy training team, which keeps his material close to how digital acquisition is actually executed inside the platforms most organisations rely on. Client work spans the UK Cabinet Office, Vodafone, Lloyds, Dyson, Hitachi, Hearst, the NHS, Universal Music, Kings College London, UCAS and the University of Cambridge. The argument he makes to senior commercial audiences is narrow and useful. Pricing, persuasion, innovation adoption and customer retention are psychological problems before they are channel problems, and teams built around funnels and attribution models routinely miss this. His keynotes walk leaders through the specific behavioural mechanisms – how price is perceived, how influence actually works, why new products stall on launch – and translate them into decisions marketing and product teams can take the next morning. Key speaking topics Customer psychology and the science of influence Behavioural pricing Marketing-led business growth Innovation adoption inside organisations Digital marketing strategy Applied behavioural science for commercial teams Ideal for CMOs, marketing directors and commercial leaders rebuilding how their teams think about customer decision-making. Pricing, revenue and product leaders who need a behavioural-science lens on pricing architecture and positioning. Innovation and transformation leads launching new propositions into sceptical internal and external audiences. Senior leadership teams in regulated or public-sector contexts where persuasion and adoption matter as much as the policy itself. Audience outcomes A working vocabulary for the behavioural mechanisms that drive customer choice, with named principles rather than anecdotes. Specific questions to take back to pricing, marketing and product teams about where psychology is being ignored in current practice. A sharper read on why well-resourced campaigns and launches underperform, and what to change first. Practical examples drawn from Google training and FTSE-scale client work, not laboratory studies alone.

Why organisations work with Andreas Clenow He runs the strategies he teaches. ACIES is a working asset manager, not a consulting front. What audiences hear has been tested with real capital, not on a backtest deck. His books, Following the Trend, Stocks on the Move, and Trading Evolved, are reference texts on the CMT curriculum and inside multiple quant shops. Few practitioners can claim that level of influence on the field. He explains systematic investing in plain language that family offices, boards, and fintech founders can act on, without diluting the maths. He has done the operator’s job alongside the trader’s job: hedge fund co-founder, board member, fintech investor, former Reuters Global Head of quant analytics. He understands the business of asset management, not only the modelling. Biography highlights Chief Investment Officer and partner, ACIES Asset Management AG, Zurich Former Global Head of Equity and Commodity Quantitative Research, Reuters Author of Following the Trend (Wiley, 2012; 2nd edition 2022), Stocks on the Move (2015) and Trading Evolved (2019) Author of A Most Private Bank, a novel set inside Swiss private banking MSc Economics, School of Economics, Gothenburg University Keynote speaker at QuantCon NYC, QuantCon Singapore, Bloomberg events, and CMT Association programmes Biography Trend-following used to be a black box that institutional investors paid hedge funds to operate without ever seeing inside. Following the Trend, published by Wiley in 2012, opened the box. The book showed that the diversified managed futures industry runs on a small set of repeatable rules, and it remains a working reference inside CTA shops more than a decade later. Andreas Clenow wrote it as a working practitioner, not a commentator. He is Chief Investment Officer and partner at ACIES Asset Management AG in Zurich, having previously run global equity and commodity quantitative research at Reuters and co-founded hedge funds on both onshore and offshore structures. His follow-up books, Stocks on the Move on equity momentum and Trading Evolved on building strategies in Python, are now standard reading on the Chartered Market Technician programme and inside many quant teams. His argument with audiences is consistent. Most underperformance in capital allocation comes from discretion dressed up as analysis. The remedy is not more analysts. It is a rules-based process, tested across decades of data, with explicit risk budgets and an honest account of what the strategy will and will not do. That argument lands particularly well with family offices, boards of investment committees, and fintech founders trying to build scalable trading businesses, because Clenow has lived each of those roles. He has founded and sold companies, sat on boards, raised seed capital for a hedge fund, and managed institutional money through more than one cycle. The talks reflect that range: systematic investing, the economics of running a quant fund, and what separates a professional desk from a retail operation. Key speaking topics Systematic trend-following and managed futures Equity momentum strategies Quantitative trading and model design Asset management for family offices The business of running a hedge fund Risk budgeting and capital allocation under volatility Python and the modern quant stack Ideal for Family office principals, CIOs and investment committees Asset management and hedge fund leadership teams Fintech founders building systematic trading or wealth platforms Bank and brokerage quant and risk leadership Audience outcomes A clear view of how diversified trend-following actually works as a portfolio strategy, not as marketing language A working test for whether an internal strategy is systematic or discretion in a spreadsheet A realistic picture of the economics of running a quant fund: returns, drawdowns, capacity, and infrastructure Sharper questions to ask managers, vendors and internal teams about model risk and capital deployment

Why organisations work with Oliver Burkeman His «efficiency trap» argument; that pursuing greater efficiency increases the demands made on time rather than reducing them, gives leaders a named, evidence-based explanation for why their productivity programmes are making things worse. This is not a motivational reframe; it is a structural diagnosis. Four Thousand Weeks and Meditations for Mortals are already in the hands of senior leaders and knowledge workers. A session with Burkeman builds on a shared conceptual vocabulary rather than introducing one from scratch, which shortens the distance from insight to action. His «imperfectionism» framework, developed in Meditations for Mortals, gives teams a practical operating principle: that meaningful action does not require ideal conditions, and that waiting for control is itself the performance problem. He approaches this as a journalist with fourteen years of empirical investigation into the psychology of time and attention, not as a consultant with a methodology to sell. His arguments are critical rather than prescriptive, which gives them greater durability in boardroom and executive conversations. Two national bestsellers, two TEDx talks, and a decade-long BBC Radio 4 presenting record mean his material has been tested across audiences, formats, and cultures without dilution. Biography highlights Author of Four Thousand Weeks: Time Management for Mortals (2021, Farrar, Straus and Giroux), New York Times and Sunday Times bestseller; named one of the best books of 2021 by the Financial Times, The Times, The Observer, Audible, Time, and Barnes & Noble Author of Meditations for Mortals (2024, Farrar, Straus and Giroux) – national bestseller; introduces his operational philosophy of «imperfectionism» Former staff writer and weekly columnist at The Guardian; «This Column Will Change Your Life» ran for fourteen years (2006–2020) Writing has appeared in the New York Times, Wall Street Journal, Psychologies, and New Philosopher Winner, Foreign Press Association Young Journalist of the Year Award (2002); shortlisted, Orwell Prize (2006); FPA science story of the year (2015) Educated at Christ’s College, Cambridge (BA Social and Political Sciences) Presenter of BBC Radio 4 series including «Oliver Burkeman is Busy» and «Living with the News» TEDx talks: «How to stop fighting against time» (TEDxUniversityofNicosia) and «Why patience is a superpower» (TEDxManchester) Biography Most senior leaders know their organisations are overloaded. Fewer can explain why every investment in productivity appears to make it worse. Oliver Burkeman spent fourteen years as a columnist and journalist at The Guardian investigating exactly this tension, and his conclusion was not a better system, but a structural critique of the system itself. His 2021 New York Times and Sunday Times bestseller, Four Thousand Weeks: Time Management for Mortals names this «the efficiency trap»: the more capacity organisations and individuals create, the more demands expand to fill it. The book argues that the premise of eventually getting on top of everything is not a problem to be solved with better methods, but a structural illusion that drives the overload it promises to end. For leaders navigating performance culture debates, it provides intellectual grounding that goes well beyond the self-help category. His 2024 follow-up, Meditations for Mortals, develops a named operational philosophy, «imperfectionism» as a practical alternative. The argument is not that people should do less, but that taking meaningful action requires abandoning the precondition that conditions be ideal first. This gives teams and their leaders a durable, non-sentimental vocabulary for moving from awareness of overload to genuinely different behaviour. Burkeman trained at Christ’s College, Cambridge, reported from London, Washington, and New York, and was shortlisted for the Orwell Prize. His work has appeared in the New York Times, Wall Street Journal, and New Philosopher, and he presents BBC Radio 4 series alongside his newsletter, The Imperfectionist, which has built a substantial professional following. Key speaking topics Productivity culture and the efficiency trap Time, attention, and human finitude Imperfectionism as an organisational operating philosophy Burnout, overload, and performance culture Meaningful work and prioritisation under constraint The psychology of distraction and focus Patience as a strategic capability Ideal for CHROs and People directors addressing burnout, overload, and performance culture Senior leadership teams reviewing the assumptions underlying their productivity and ways-of-working programmes Conference audiences in knowledge-intensive sectors where attention, prioritisation, and sustainable output are live strategic concerns Boards and executive teams examining the relationship between culture, wellbeing, and long-term organisational performance Audience outcomes A named framework (the efficiency trap) for explaining why productivity investment can increase rather than reduce overload, applicable immediately in leadership conversations Clearer language for the tension between performance expectations and human limits, reducing the vagueness that makes wellbeing conversations difficult to act on Familiarity with «imperfectionism» as a practical operating principle for individuals and teams working under conditions of permanent overload A reframing of prioritisation: not as a time management technique, but as the fundamental capability that determines organisational focus Greater confidence in decisions to stop, delay, or deprioritise – backed by a rigorous philosophical and psychological argument rather than sentiment