Business Model Innovation

Why organisations work with Jennifer Hyman She has run the full arc of a venture-backed consumer subscription business, from a Harvard Business School idea in 2008 to a $1.7 billion IPO in 2021, and can speak to each stage with named decisions rather than highlight-reel anecdotes. She led Rent the Runway through a near-existential 2020, when its core demand collapsed overnight, and reset the cost base, capital structure and product. Boards under pressure want that recovery story from the operator who lived it. She sits on the board of The Estee Lauder Companies and advises Goldman Sachs through the Launch With GS council, giving her a working view of how large incumbents think about disruption from the inside. She is one of only 30 women to have taken a US company public and the first to do so with an all-female CEO, COO and CFO line-up. That credential travels well in conversations about leadership pipeline and capital access. She speaks from the operator seat on how AI is changing what a customer relationship actually is, drawing on Rent the Runway’s own use of data and personalisation rather than abstract framing. Biography highlights Co-founder and CEO of Rent the Runway since 2009; Chair of the Board. Took Rent the Runway public in October 2021, raising $357 million. Board Director, The Estee Lauder Companies. Audit Committee and Nominating and ESG Committee. Founding member of the NYSE Board Advisory Council. Adviser to Goldman Sachs via the Launch With GS Council. Named to TIME 100 Most Influential People (2019); Fortune 40 Under 40; Fast Company Most Creative People in Business; Forbes 12 Most Disruptive Names in Business. BA in social sciences and MBA, Harvard University. Biography Rent the Runway started as a Harvard Business School project in late 2008 and reached public markets in October 2021 as the first US listing led by an all-female CEO, COO and CFO trio. The company raised $357 million and listed at a $1.7 billion valuation. The person who built it from idea to ticker is Jennifer Hyman, co-founder, CEO and Chair of the Board. The interesting period for boards is not the launch. It is what happened after. The pandemic took out Rent the Runway’s core demand, weddings, events, office wear, almost overnight in early 2020. Hyman cut costs, restructured debt, reworked the subscription product, and brought the business through to IPO eighteen months later. She has since had to defend the model against shifting consumer behaviour, capital market repricing of growth, and the entry of larger players into resale and rental. Outside the operator role, Hyman serves on the Board of Directors of The Estee Lauder Companies, on its Audit Committee and Nominating and ESG Committee. She is a founding member of the NYSE Board Advisory Council and sits on the Launch With GS Advisory Council for Goldman Sachs, where the brief is improving capital access for female and diverse founders. She was named to TIME’s 100 Most Influential People list in 2019, with the profile written by Diane von Furstenberg. Hyman’s value in a board conversation is the texture of having actually done the things most strategy decks describe. She can speak to category creation, to subscription unit economics under stress, to the use of AI in personalisation and inventory, and to the politics of taking a venture-backed consumer business through a public listing without losing operational grip. Key speaking topics Subscription business model design Category creation in consumer markets Recovery and reset after demand shock AI in consumer personalisation and inventory Capital access for founders and underrepresented operators Founder-CEO journey through IPO Ideal for Boards and executive teams reviewing strategy under model pressure CEO and CFO audiences in consumer, retail, fashion and subscription businesses Investor and capital-markets events focused on founder access to capital Women’s leadership and pipeline programmes at senior levels Audience outcomes A clear-eyed account of what category creation actually costs from someone who has done it A working view of how a venture-backed CEO restructures a business through a demand shock Insight into how AI is being used in subscription consumer businesses today, with named examples from Rent the Runway A senior-operator perspective on the IPO process and post-listing reality Specific arguments for how capital access changes when founder pipelines change

Why organisations work with Costantino Roselli He treats the avatar economy as an operating model, not a marketing channel. His core argument to boards is that avatar-native businesses need their own P&L, audience strategy, and creative pipeline, separate from the corporate website. He runs NTZNS as a working laboratory for the thesis, so the case studies he brings are commercial rather than conceptual. The Gabby digital fashion case, generating around $25,000 monthly within 18 months, is the worked example he uses to show what a single avatar-native operator can produce. He sits inside the institutional conversation through the Metaverse Fashion Council advisory board and the Metaverse Standards Forum, which gives boards a sense of where industry consensus is forming on interoperability, identity, and IP. He is one of the few speakers in this category who connects transmedia storytelling craft to commercial outcomes, which matters for brands that need narrative depth across owned channels, gaming, and creator platforms. Biography highlights Founder and CEO of NTZNS (NeTiZeNS), an immersive innovation studio building avatar-economy ventures. Advisory board member, Metaverse Fashion Council. Member, Metaverse Standards Forum. Speaker, Delphi Economic Forum IX, on the panel “Beyond the Hype: The Metaverse and its Future Hurdles”. Author of Million Dollar Chest: Pick Yourself and Become Unstoppable (2018). Founder of Weird Authentic People, an early digital branding agency using avatars and AI-led storytelling for client communication. Biography The avatar economy is mostly being run by the wrong people inside large companies. Marketing teams that built corporate websites are being asked to design digital fashion drops, transmedia worlds, and creator-led revenue lines, and the results read as expensive experiments rather than businesses. Roselli’s central argument is that this is structural. Avatar-first commerce demands its own operating unit. NTZNS, the studio he founded and leads, is the working test of that thesis. The company builds avatar-native ventures, mentors digital-only creators, and packages the playbook for brands trying to move past pilots. The reference case Roselli cites publicly, a fifteen-year-old creator in Argentina generating around $25,000 a month through an avatar-led fashion line, is used as a deliberate provocation to boards: a single distributed operator can already produce material revenue from this category. His institutional footprint gives the argument standing. He sits on the advisory board of the Metaverse Fashion Council, holds a seat in the Metaverse Standards Forum, and speaks regularly inside the policy circuit, including the Delphi Economic Forum panel on the metaverse and its hurdles in 2024. The point of those affiliations, in his framing, is to track where interoperability, identity, and IP standards are settling, because those are the variables that determine whether avatar businesses are durable. What separates Roselli from most metaverse commentators is that he treats storytelling as a commercial discipline. Transmedia worldbuilding, in his account, is not creative dressing on top of a technology stack. It is how avatar-native ventures earn audience loyalty across gaming, social, and owned channels at the same time, and it is the variable most brands fail to invest in seriously when they enter the category. Key speaking topics Avatar economy as an operating model Transmedia storytelling for consumer brands Generative AI in worldbuilding and creator economies Digital fashion and luxury in immersive environments Future of work, identity, and digital citizenship Metaverse standards, interoperability, and IP Ideal for CMOs, chief brand officers, and digital strategy leads at consumer brands evaluating digital fashion, gaming, and creator-led commerce. Innovation and venture teams inside fashion, luxury, beauty, entertainment, and media groups. Foresight and strategy teams looking for a substantive, commercially grounded view of the metaverse beyond the 2022 hype cycle. Audience outcomes A clear operating distinction between metaverse marketing, where existing functions can deliver, and avatar-native business, where they cannot. A specific revenue lens on digital fashion, creator commerce, and avatar IP, with named examples of what working models look like. A framework for deciding which categories of audience and revenue justify a dedicated avatar-native unit. A practical view of where standards work on interoperability and identity is heading, and what that means for long-term IP decisions.

Why organisations work with Cassandra Stavrou She has lived the operational reality of scaling a challenger consumer brand against entrenched incumbents, from cement-mixer experiments in her parents’ garage to listings in every major UK retailer. She made PROPER the first B Corp certified snacks company, then proved the model could withstand a major private equity consolidation deal, completed through Brexit and COVID. She speaks credibly to founders and corporate brand teams about the operational discipline required when purpose stops being a marketing claim and starts being an audited certification. A recognised authority on UK food and drink policy, sitting on the government’s Food & Drink Sector Council, with Veuve Clicquot New Generation and National Business Award recognition behind her. Biography highlights Founder, PROPER Snacks (PROPERCORN and PROPERCHIPS), launched 2011 MBE for services to the food industry, 2020 Veuve Clicquot New Generation Award, 2016 National Business Awards New Business of the Year, 2014 Member, UK Government Food & Drink Sector Council Board member, WARP Snacks, formed in 2021 through the Exponent-backed combination of PROPER and Eat Real Biography PROPER started in a kitchen with a cement mixer and a popcorn recipe. A decade later it was Europe’s largest independent healthier snacking business, with listings in every major UK supermarket and distribution across more than twenty countries. The category it competed in was dominated by global incumbents with budgets that dwarfed anything an independent founder could put behind shelf negotiation, marketing or supply chain. Cassandra Stavrou co-founded PROPER in 2011 and ran it as a challenger brand built on a specific premise: that healthier snacks did not have to compromise on taste, and that the business behind them did not have to compromise on its social and environmental obligations. PROPER became the first B Corp certified snacks company, embedding the standard from the inside rather than retrofitting it later. The Veuve Clicquot New Generation Award in 2016, an MBE in 2020 and a seat on the UK Government’s Food & Drink Sector Council mark a track record that goes beyond brand storytelling. The 2021 consolidation with Eat Real under private equity backer Exponent, forming WARP Snacks, gave the next test: whether the discipline that built the brand could survive the rationalisation that follows institutional capital. She speaks to founders, brand teams and boards on what changes when purpose moves from a positioning line to a binding operating constraint, and on the practical economics of building a category challenger that the incumbents eventually have to take seriously. Key speaking topics Founder-led brand building in consumer categories Scaling challenger brands against incumbents B Corp certification as an operating discipline Purpose and profit in the food and drink sector Female founders and capital UK food and drink policy Ideal for Founders and senior commercial leaders in consumer brands and FMCG Brand, marketing and category leaders in retail Investors and boards backing purpose-led businesses through scale events Conferences on entrepreneurship, sustainability and women in business Audience outcomes A working view of what changes operationally when B Corp standards are written into a consumer business from day one Honest detail on the trade-offs between speed of growth and brand integrity in a price-sensitive category The mechanics of negotiating shelf space, retailer relationships and supply chains as an independent challenger A practitioner’s account of running a founder-led business through a private equity consolidation

Why organisations work with Shiza Shahid She has built a global non-profit alongside a Nobel laureate and a viral consumer brand from the ground up, which gives boards a credible voice on what purpose looks like inside a P&L rather than on a slide. Our Place put a specific commercial bet on multicultural cooking and on cookware made without PFAS, PTFE and PFOA. She can speak about how a values position becomes a product specification and a category position. Through NOW Ventures and her AngelList partnership, she has seen hundreds of early-stage decks from mission-led founders. She can tell a corporate audience which purpose-led strategies are creating real growth and which are positioning. Her arc from McKinsey analyst to non-profit CEO to consumer founder to seed investor gives her language that translates across the room, from a CFO to a brand lead to an innovation team. Biography highlights Co-founder and founding CEO of the Malala Fund, established in 2013 with Malala Yousafzai to advance girls’ education in Pakistan and across Africa. Co-founder and Co-CEO of Our Place, the direct-to-consumer kitchenware brand behind the Always Pan, launched in 2019. Founder of NOW Ventures, an early-stage fund launched in 2017 in partnership with AngelList, backing mission-driven technology startups. Author of Dinner at Our Place: Recipes for Gathering, published by HarperCollins in 2025 with eleven chefs and tastemakers. BA, Stanford University, graduated with University Distinction; former business analyst, McKinsey & Company, Dubai. Named to TIME’s 30 Under 30 People Changing the World and Forbes’ 30 Under 30 Social Entrepreneurs; honoured as a Tribeca Disruptive Innovator. Biography A teenage activist in Islamabad set up a summer camp for Malala Yousafzai and other Pakistani girls in 2009. Three years later, after Malala was shot, that camp became the foundation for the Malala Fund. Shiza Shahid was the founding CEO, working alongside Malala and her father Ziauddin to build a global organisation focused on girls’ education in Pakistan, Nigeria, Kenya and Sierra Leone. The Malala Fund was a lesson in scaling a mission. The Our Place chapter, which started in 2019 with husband Amir Tehrani and co-founder Zach Rosner, was a lesson in scaling a product. The brand bet that multicultural cooking and toxin-free cookware were a commercial proposition, not a niche, and the Always Pan answered that bet with a 30,000-person waitlist on release. NOW Ventures, launched in 2017 with AngelList, is the third lens. Shahid writes early cheques into mission-led founders in technology, with an explicit emphasis on women and diverse entrepreneurs. The fund gives her a constant view of which purpose-led businesses are converting into commercial substance, and which are still positioning. Her cookbook, Dinner at Our Place, published by HarperCollins in 2025, sits on top of that body of work. The recipes are written with eleven chefs and tastemakers, and the book is structured around hosting as a cultural act. It is the most concrete expression yet of the conviction that drives her companies: that culture, commerce and care are not separate categories. Key speaking topics Mission-driven entrepreneurship and scale Purpose as a commercial proposition Building a consumer brand from launch Women and diverse founders in early-stage tech Girls’ education and social impact Inclusive brand and product design Investing in technology for global challenges Ideal for CEOs and founders building purpose-led consumer brands and DTC businesses Chief marketing, chief brand and chief sustainability officers in consumer goods Corporate venture, innovation and ESG teams designing new mission-led ventures Women in leadership programmes, founder networks and philanthropy boards Audience outcomes A grounded view of how a mission becomes a product specification, a brand position and a category bet, not a marketing line. A clearer read on which purpose-led commercial strategies are creating growth and which are signalling. A working vocabulary for backing women and diverse founders in early-stage technology, from someone who writes cheques. A direct account of how a non-profit at global scale and a consumer brand at viral scale are built from the same founder discipline.

Why organisations work with Robbie Lyle He built the category. AFTV is the largest football fan channel globally, with 1.7 million YouTube subscribers and over a billion views, created without external investment. Most speakers on community-led media describe the trend; he set the benchmark. He owns the commercial reality of audience-first media. GFN turns over more than £1.4 million a year on a self-financed model, which gives him a working answer to the questions boards actually ask: how do you monetise community without breaking trust, and where does the margin sit. He has taken on incumbent broadcasters and won audience share on their core territory. That is a useful perspective for any organisation watching a digital-native competitor erode a category it used to dominate. His ITV documentary Football Fans Under Their Skin and his work on representation in sport give him a serious second register on race, inclusion and who gets heard in mainstream media, beyond the entrepreneurship story. Biography highlights Founder and Group CEO of Global Fan Network, parent company of AFTV and DR Sports. Founded AFTV in October 2012, now the largest football fan channel worldwide with 1.7 million YouTube subscribers and over a billion total views. Host of Channel 4’s The Real Football Fan Show, which premiered in April 2018. Subject of the 2020 ITV documentary Robbie Lyle: Football Fans Under Their Skin, on race and Black supporters in UK football. Speaker at TEDx Warwick and the Oxford Union. Listed in TechRound’s BAME 50 entrepreneurs. Biography Most of the people who broadcast football matches have never paid for a ticket. Robbie Lyle noticed that gap in 2012, borrowed a camera, and started filming Arsenal supporters outside the Emirates after every game. The channel he launched as Arsenal Fan TV is now AFTV: 1.7 million YouTube subscribers, more than a billion views, and the dominant fan media platform in world football. The business case is more interesting than the YouTube numbers. Lyle has never taken external investment. Global Fan Network, the parent company he founded and runs as Group CEO, now houses AFTV alongside DR Sports and a growing roster of fan-led channels, with turnover above £1.4 million reinvested back into the business. He has done what most legacy media companies are still trying to work out: build a direct relationship with an audience, hold it, and make it pay. That gives him a particular kind of authority on community-led commercial strategy. He can describe, from inside, how a fan channel competes with Sky and BT Sport for the same attention, why authenticity is a working business model rather than a marketing line, and what happens to the economics of a category when the most engaged audience decides it would rather watch other supporters than paid presenters. Channel 4 commissioned The Real Football Fan Show off the back of that argument in 2018. ITV’s Football Fans Under Their Skin, in 2020, used the same platform to examine race in English football and the experiences of Black supporters. He speaks at TEDx Warwick and the Oxford Union, and his TechRound BAME 50 listing reflects the entrepreneurial side of the story. The line his work draws is a useful one for any organisation thinking about audience ownership: communities that already exist are worth more than communities you try to build, and the operators who understand that tend to win the next decade of commercial media. Key speaking topics Fan-led media and audience ownership Community as a commercial model Entrepreneurship without external investment Digital disruption of incumbent broadcasters Representation and race in sports media Authentic content and brand trust Building a category-defining platform Ideal for Media, entertainment and sports businesses rethinking direct-to-audience strategy CMOs and brand leaders working on community, loyalty and creator partnerships Founders and commercial leaders scaling content businesses without venture capital DEI and culture leads programming sessions on representation in media and sport Audience outcomes A working view of how a fan-first platform takes audience share from established broadcasters A concrete commercial framework for community-led businesses that do not rely on external investment An honest read on what authenticity costs and earns inside a content business at scale Sharper questions for any organisation trying to convert audience attention into a defensible commercial position A first-hand account of representation in sport and what changes when underrepresented voices control the platform

Why organisations work with James Sinclair He runs the playbook he teaches. The Partyman Group is a roughly GBP 40 million portfolio across childcare, leisure, food and beverage, and heritage brands that he owns and operates, not advises. He has a concrete thesis on why price-led consumer businesses fail, set out in The Experience Business, and can show operators how to apply it inside their own units. He has done the hardest part of growth through acquisition in public: the 2023 rescue of Party Pieces from administration is a documented case study in buying a broken consumer brand and absorbing it. He raised GBP 700,000 from 21 lenders at 20 years old without venture capital, and has built every subsequent business on cash flow. Founders who are bootstrapped or PE-averse hear their own constraints in his story. He is direct, funny, and pitched at operators rather than boardrooms. Audiences of SME owners, franchisees, and consumer brand teams tend to leave with something they can action on Monday. Biography highlights Founder and CEO, Partyman Group: soft play centres, Twizzle Tops Day Nurseries, Marsh Farm Animal Adventure Park, Rossi Ice Cream, a grade II listed hotel, and Party Pieces. Acquired Party Pieces from the Middleton family out of administration in May 2023. Author of The Millionaire Clown and The Experience Business: Why Price-Focused Businesses Fail And What Winners Do Instead. Host of James Sinclair’s Business Broadcast podcast and a long-running YouTube channel focused on business operating decisions. Built the group without venture capital, funded through cash flow and lender-backed acquisitions. Speaks regularly across the UK and Europe to entrepreneur, SME, and franchise audiences. Biography Party Pieces was insolvent and more than GBP 2.5 million in debt when James Sinclair bought it out of administration in May 2023, adding the Middleton family’s party supplies brand to a portfolio that already included soft play centres, nurseries, a farm park, and Rossi Ice Cream. That kind of deal sits at the centre of how he has built the Partyman Group: find a distressed consumer business, buy it cheaply, and fold it into an operating model designed around experience rather than discounting. The group now reports turnover in the region of GBP 40 million. Sinclair built it without venture capital, starting at 16 as a children’s entertainer and, at 20, raising GBP 700,000 from 21 separate lenders to open his first soft play centre in Basildon. The first location hit GBP 1 million turnover inside a year. Every subsequent acquisition has been funded on cash flow and operator credibility, not equity rounds. His book The Experience Business sets out the thesis that underpins all of it: price-focused consumer businesses lose because customers are buying a feeling, and the winners are the operators who invest in the moments that feeling depends on. The Millionaire Clown, his earlier book, is the operator’s version of the same argument told through the businesses he has bought, broken, and fixed. What buyers get when they book him is not a strategist commenting on a sector. It is an owner-operator describing, specifically, how he grew a multi-brand consumer group through acquisition, what he overpaid for, what he did not, and how he keeps experience from degrading as the portfolio scales. The register is closer to a founders’ workshop than a keynote, which is why he tends to land well with SME and franchise audiences. Key speaking topics Growth through acquisition in consumer businesses Buying and turning around distressed brands Experience-led differentiation over price competition Building multi-brand portfolios without venture capital Cash flow, profitability, and operator discipline Customer acquisition for consumer and leisure brands Entrepreneurship and founder-led scaling Ideal for SME founders and owner-operators scaling consumer businesses Franchise networks and multi-site leisure, hospitality, and childcare operators M&A and corporate development leads working on distressed consumer assets Entrepreneur conferences, business schools, and founder communities Audience outcomes A working mental model for when to compete on experience and when price still matters A concrete view of how to evaluate a distressed consumer business before buying it Operator-level tactics for protecting customer experience as a portfolio adds brands A bootstrapped founder’s case for funding growth through cash flow and lenders rather than equity Specific stories, including Party Pieces, that audiences can pattern-match against their own deals

Why organisations work with Cyril Jamelot He has launched products that reached scale inside the world’s most demanding FMCG marketing machines: Coke Light Lemon at Coca-Cola, Nalu, and Alpro Light at Danone Alpro. The storytelling discipline he teaches is the one he used on shelf, not a theoretical model. Two TEDx talks at TEDxULB, “Offering your soul, a disruptive marketing strategy” and “From silver to gold”, show him able to hold a serious commercial argument in a 15-minute format that translates directly to a keynote stage. His book I love marketing: The soul of tomorrow’s Marketing is yours sets out a thesis that brand love is built through specific narrative practice, not adjectives, and gives senior commercial teams a shared vocabulary for what their content is actually for. He delivers in French and English to international audiences, with more than 200 conferences across 10 countries; useful for European groups running cross-market brand or sales kick-offs. Through CECYDI and Morphoblue he is still operating as a consultant and researcher, so the material in the room is current commercial practice, not retrospective. Biography highlights Former marketing executive at Coca-Cola and Danone Alpro, with product launches including Coke Light Lemon, Nalu and Alpro Light. Founder of CECYDI, a marketing and communications agency, and principal of Morphoblue, a market research agency. Author of I love marketing: The soul of tomorrow’s Marketing is yours, Les secrets du Storytelling Stratégique and Ils étaient là. Two TEDx talks delivered at TEDxULB on marketing strategy and the senior consumer market. More than 200 conferences delivered across 10 countries in French and English. Marketing and communication faculty in business schools. Biography Coke Light Lemon, Nalu and Alpro Light all reached shelf because someone inside the marketing teams at Coca-Cola and Danone Alpro could explain, in a sentence a buyer would repeat, why the product mattered. Cyril Jamelot built that habit as an FMCG marketing executive before he ever called it storytelling. That operating background is what separates his work from agency-side storytelling consultancy. The argument running through his book I love marketing: The soul of tomorrow’s Marketing is yours is direct: brands earn attention by saying something specific about themselves, in language built for the customer, repeated across every channel the business actually controls. Adjectives and brand decks do not do this work. Narrative architecture does. He now runs two firms: CECYDI, a marketing and communications agency, and Morphoblue, a market research practice. He teaches marketing and communication in business schools, has delivered two TEDx talks at TEDxULB, and has spoken at more than 200 conferences across 10 countries in French and English. Les secrets du Storytelling Stratégique sets out the ten-step method behind the keynote material, used by sales, marketing and internal communication teams. The room he is most useful in is the commercial leadership offsite where the question is no longer what the brand says but whether anyone outside the building still recognises it. He gives marketing, sales and customer-experience teams a shared way of building a story the business can stand behind and the market will repeat. Key speaking topics Strategic storytelling for brands Brand positioning and differentiation Customer experience in retail and FMCG Sales narrative and social selling Internal communications and leadership communication Marketing innovation and product launch Ideal for CMOs and senior marketing leaders running brand refresh, repositioning or product launch programmes Sales leadership and customer-experience teams at consumer brands and B2B sellers building a narrative-driven commercial approach Internal communications leaders and HRDs needing senior leaders to communicate change more memorably European commercial offsites and kick-offs requiring a bilingual (French and English) keynote Audience outcomes A working definition of strategic storytelling that maps to commercial outputs: a launch, a campaign, a sales pitch, an internal message. A clearer view of what a brand story is for, and what it is not, with examples from Coca-Cola, Danone Alpro and other FMCG operators. A vocabulary the marketing, sales and internal communication teams can share when they argue about content. Specific moves senior leaders can use to make their own messages more repeatable.

Why organisations work with William Adoasi He has built, financed and scaled a consumer brand from a £7,000 personal stake into a business shipping to more than 30 countries, with the impact model embedded in the unit economics rather than bolted on as CSR. His Virgin StartUp loan and subsequent mentorship from Richard Branson give him a first-hand, founder-level view of how early-stage capital, investor relationships and brand storytelling actually convert into revenue. The Vitae London model directly funds school uniform, footwear and bags for children in Sub-Saharan Africa per purchase, giving him a concrete case study for purpose-led commercial design that finance and marketing leaders can interrogate. His Forbes listing as one of 25 Leading Black British Business People to Follow lends credibility to inclusion and entrepreneurship programmes without reducing the conversation to identity alone. He speaks from the founder’s chair, not the consultant’s, which is what audiences of aspiring operators and intrapreneurs actually want in the room. Biography highlights Founder and CEO, Vitae London, launched 2016, distributing in 30+ countries. Founder of the wider Vitae Group, including Vitae Digital, Broken Chain Co and Vitae Photography. Named to Forbes “25 Leading Black British Business People to Follow”. 2016 Virgin StartUp ambassador; mentored by Richard Branson after pitching through the Virgin StartUp programme. TEDx speaker, “Finding Purpose Through Pain”. Opinion contributor at CEOWORLD magazine. Biography Vitae London started with £7,000 of personal savings and a Virgin StartUp loan. Within a few years it was selling watches in more than thirty countries and funding school uniform, footwear and a bag for a child in Sub-Saharan Africa with every purchase. The business case and the mission run on the same P&L. That is the through-line of William Adoasi’s work as a founder. He is the British-Ghanaian entrepreneur behind Vitae London and the wider Vitae Group, which spans digital, photography and lifestyle ventures. His pitch to Richard Branson, made through the Virgin StartUp programme, ended with Branson buying a watch on the spot and stepping in as a mentor. The detail matters because it explains why audiences pay attention. Adoasi can describe, from the operator’s seat, how a small consumer brand finances early inventory, how it earns shelf space across 30+ countries, and how purpose can be designed into the unit economics rather than marketed on top of them. Forbes named him one of 25 Leading Black British Business People to Follow on the strength of that record. For finance, marketing and impact teams trying to make a purpose-led commercial story stand up to scrutiny, his case is a useful one to interrogate. He has built the business, written about it as a CEOWORLD contributor, and tested the argument on a TEDx stage with “Finding Purpose Through Pain”. Key speaking topics Founder-led entrepreneurship Purpose-driven consumer brands Business model innovation Personal branding for founders Diversity in entrepreneurship Scaling from idea to international market Mentorship and early-stage capital Ideal for Founder programmes, accelerators and entrepreneur networks Marketing and brand leadership audiences working on purpose-led propositions Diversity, inclusion and emerging-talent forums inside large corporates Youth, education and community organisations connecting business to social mobility Audience outcomes A grounded view of how a purpose model can be designed into a product’s unit economics from the start. A working example of how a first-time founder turns a small loan and a mentor relationship into international distribution. Practical signals on what early investors and mentors are actually looking for in a founder pitch. A more honest reading of what “impact” means once it has to survive a balance sheet.

Why organisations work with Barjis Chohan A 25-year operator’s view of brand discipline. She has run a designer label long enough to have seen the failure modes of growth, dilution, and trend-chasing, and to speak credibly about the cost of each. Hard-won sustainability substance. Seven years rebuilding supply chains, materials, and product lifecycles inside a working business, not a sustainability practice attached to a marketing function. A bicultural commercial perspective most boards do not have access to. She has financed and sold into the GCC, manufactured in the UK, and served Muslim, Western, and luxury hospitality clients inside one operating model. Verifiable entrepreneurial credentials, including Designer in International Trade from the Financial Mail on Sunday, Entrepreneur of the Year (London), and the Global MSME Champion Award from the Global Council for the Promotion of International Trade. Inclusion content with a practitioner’s edge. Her work on gender and cultural difference is shaped by running a multicultural business, not by a corporate DEI mandate. Biography highlights Founder and CEO of BARJIS London, established 1999, with bespoke luxury rugs preceding the womenswear line launched in 2011. BA Fashion Design, London College of Fashion, 1995; further study at Central Saint Martins. Worked under Vivienne Westwood and with a French fashion house in Monte Carlo before founding her business. Award record includes Designer in International Trade (Financial Mail on Sunday), Entrepreneur of the Year (London), Fashion Brand of the Year, and the Global MSME Champion Award from the Global Council for the Promotion of International Trade. Founder of The Barjis Initiative (2018), supporting creative entrepreneurship and enterprise education in schools. Speaking engagements include JP Morgan, the London School of Economics, Fonterra, Aston University, University of Surrey Students Union, and the Ministry of Culture of Colombia. Biography Most fashion businesses that survive their first decade do not survive their second with the same ethos intact. BARJIS London is an exception. Founded in 1999 with bespoke luxury rugs, the brand extended into womenswear in 2011 and has operated continuously across UK manufacturing, GCC investment, and luxury hospitality clients, with a sustainability programme rebuilt inside the business rather than added to its marketing. Chohan trained at London College of Fashion, graduating in 1995, and studied at Central Saint Martins. She interned with Vivienne Westwood and worked with a French fashion house in Monte Carlo before founding her own label. The Guardian described her as a Westwood prodigy. Her early commercial decisions, including writing to oil companies for investment at seventeen and travelling to the Middle East with a young family, set the bicultural pattern her business has followed since. Recognition has come from credible bodies. She holds the Financial Mail on Sunday Designer in International Trade award, Entrepreneur of the Year (London), Fashion Brand of the Year, and the Global MSME Champion Award from the Global Council for the Promotion of International Trade. The Barjis Initiative, launched in 2018, supports creative entrepreneurs and enterprise education in schools. Boards and leadership audiences book her for the operator’s lens, not the celebrity-founder presentation. Her talks examine brand erosion under growth pressure, creativity as a managed discipline rather than a slogan, and the specific commercial value of cultural fluency in markets where most British brands struggle to operate. Audiences at JP Morgan, the London School of Economics, Fonterra, and the Ministry of Culture of Colombia have heard versions of the same argument: ethos is a commercial asset, but only if it is defended structurally as the business scales. Key speaking topics Brand integrity and ethos at scale Creativity as a growth discipline Sustainability in product, supply chain, and operations Founder-led entrepreneurship and scale-up Cultural fluency in international markets Gender equity and inclusive workplaces Modest fashion and bicultural consumer markets Ideal for Founders, CEOs, and senior brand leaders in consumer-facing businesses CMOs and creative directors managing brand dilution risk under growth Heads of sustainability, procurement, and product development in fashion, retail, and luxury DEI and people leaders looking for practitioner-led content on gender and cultural inclusion Audience outcomes A working definition of brand ethos that holds up under commercial pressure A founder’s view of where sustainability programmes succeed and where they stall Practical reference points for entering GCC and modest-fashion markets without misreading them A reframing of gender and cultural inclusion as commercial capability rather than compliance Confidence to interrogate where their own organisation is trading long-term brand value for short-term growth

Why organisations work with Rafe Offer He has run brand portfolios at the scale most marketers only study, including a $1.2 billion Coca-Cola business and a Disney adult merchandise category that grew from $50m to $800m under his marketing leadership. He turned a single concert in a North London flat into Sofar Sounds, a venture-backed live music network operating in over 300 cities, with $40 million raised and partnerships with Airbnb and Uber. He works on the seam between brand and community, which is where most companies now have to compete and where most marketing leaders lack practical playbooks. His career spans the corporate brand machine and the founder seat, so the same talk holds up in front of a CMO at a listed business and a scale-up CEO with a board to convince. Biography highlights Founder and Founder-Chair of Sofar Sounds, the global live music community founded in London in 2009. Former Director of Global Marketing, Disney Consumer Products, leading worldwide marketing for a $12bn licensing business. Former Global Marketing Director, The Coca-Cola Company, with responsibility for $1.2bn in stores, attractions, events and licensed merchandise. Former Director of Innovation, Diageo. Founder of “this & that,” a community and tech start-up focused on the practice of dialogue. Sofar Sounds named “one of the top new brands in America” by New York Magazine and described as a “quiet revolution” by The Guardian. Biography A live concert in a North London flat in 2009, eight friends invited to listen to a single performer, became the seed of Sofar Sounds. From that evening, Rafe Offer built a global live music network now operating in more than 300 cities, with about $40 million raised across three funding rounds and partnerships with Airbnb and Uber. New York Magazine called it one of the top new brands in America. The unusual part of his career is the route in. Before Sofar, Offer ran the Mickey Unlimited adult merchandise programme at Disney, where the “having fun never goes out of style” campaign helped grow that category from $50m to $800m. He went on to lead worldwide marketing for Disney Consumer Products’ $12bn licensing business, then ran a $1.2bn Coca-Cola portfolio of stores, events and licensed merchandise as Global Marketing Director, before taking a Director of Innovation role at Diageo. That sequence, big-brand operator turned founder, is what gives his perspective its weight. He has built community-led growth from scratch and run brand P&Ls at industrial scale. He talks credibly to a CMO worried about declining ad efficiency and to a founder trying to convert a passionate audience into a fundable business. His more recent venture, this & that, is a community and tech start-up built around the practice of dialogue. It extends the through-line of his work: how organisations earn the right to people’s attention, and how that attention becomes commercial substance. Key speaking topics Brand building in the era of community Customer experience as a growth engine Scaling a start-up from idea to global brand Marketing and innovation inside large organisations Company culture in entrepreneurial businesses Fundraising and commercialising a community brand Ideal for CMOs and brand leaders rebuilding marketing for a low-trust, low-attention environment Founders and scale-up CEOs converting community traction into investable growth Customer experience and innovation leads inside large consumer businesses Boards reviewing brand and growth strategy in consumer-facing categories Audience outcomes A clearer view of why community has become the central question for consumer brands, with examples from Sofar, Disney and Coca-Cola Specific lessons on running a global brand portfolio at scale, drawn from leading $1.2bn at Coca-Cola and $12bn licensing at Disney A founder’s account of what investors actually fund in a community-led business Practical detail on how culture and customer experience interact in fast-growing companies

Why organisations work with Stephen Attenborough He built the commercial foundation of an entirely new industry. Joining Virgin Galactic as employee number one in 2004, he created the customer journey, pricing, brand and trust architecture for a product that did not yet fly. He has held a customer base for almost two decades through delay, accident and regulatory scrutiny. Roughly 700 to 800 future astronauts from more than 50 countries committed deposits before commercial flights began. That retention pattern is unusual outside luxury and is rare in deep tech. His financial-services background, more than 15 years at Gartmore Investment Management working with sophisticated and high-net-worth clients, sits underneath the customer model at Virgin Galactic. He understands how serious buyers commit to long-horizon decisions. He saw the company through its NYSE listing in 2019, the first public commercial human spaceflight company, and through Richard Branson’s flight on Unity 22 in 2021. He can speak credibly about scaling a frontier brand inside public-market scrutiny. He now sits inside the next wave of the industry, as Strategic Advisor and European Lead at Space Perspective and Trustee of Virgin Unite US. His perspective on the commercial second space age is current, not archival. Biography highlights First full-time employee of Virgin Galactic, recruited personally by Sir Richard Branson in 2004 Commercial Director and later Chief Customer Officer, Virgin Galactic, 2004 to 2022 Built and led the team responsible for sales, marketing, customer care, PR and communications for the company’s future astronaut programme Oversaw the commercial side of Virgin Galactic’s 2019 NYSE listing, the first public commercial human spaceflight company Strategic Advisor and European Lead, Space Perspective, from October 2023 Board Member and Trustee, Virgin Unite US; Advisory Board member, Space for Humanity Earlier career: more than 15 years in investment management at Gartmore Investment Management, London, in roles serving institutional and high-net-worth clients Biography The commercial foundation of a new industry rarely gets written down. When Sir Richard Branson recruited Stephen Attenborough as the first full-time employee of Virgin Galactic in 2004, there was no product, no flight history, no regulatory category and no customer base. There was a proposition: that private individuals would one day pay to leave the atmosphere. Eighteen years later, when he left the company in 2022, Virgin Galactic was a NYSE-listed business with a deposit-paying customer base across more than fifty countries, and its founder had flown. That arc is the heart of his speaking work. As Commercial Director and then Chief Customer Officer, he led sales, marketing, customer care and communications for the future astronaut programme. The customer task was unusual. Buyers were committing significant sums for an experience that had never been delivered, would arrive years later than expected, and would be examined in detail by media and regulators every step of the way. Holding a customer base through that pattern, without losing trust, is the commercial discipline he can speak to in detail. His earlier career sits underneath that work. More than fifteen years at Gartmore Investment Management in London gave him a long apprenticeship in how sophisticated clients commit capital and what they expect from the relationship. The skill set translated cleanly: long-horizon decisions, high information asymmetry, and the need for the seller to behave as a long-term partner rather than a transactional one. He remains active in the sector. As Strategic Advisor and European Lead at Space Perspective from October 2023, and as a Trustee of Virgin Unite US and Advisory Board member of Space for Humanity, he sits inside the commercial conversation about what the second space age becomes once the novelty fades and the operating questions begin. Key speaking topics The commercial second space age Building a customer base for a category that does not yet exist Brand and trust at the frontier of technology Customer experience for high-net-worth and long-horizon buyers Sustaining entrepreneurial culture through public listing and public scrutiny Frontier innovation as a commercial discipline The Virgin Galactic story, from employee one to NYSE Ideal for CMOs, CCOs and customer experience leaders in luxury, financial services and frontier technology categories Boards and executive teams building or scaling brand-led businesses in deep tech, climate tech and space Founders and commercial leaders selling long-horizon, high-trust products to demanding customers Innovation and strategy audiences working at the edge of a new market category Audience outcomes A practical view of how to build a customer base for a product that does not yet exist A frame for keeping customers committed through delay, setback and public scrutiny Specific lessons from the commercialisation of Virgin Galactic, including the move into public markets An informed view of where the commercial second space age is heading and what it means for adjacent industries A way of thinking about brand and trust as load-bearing commercial assets in frontier categories

Why organisations work with JJ Delgado He runs a corporate venturing unit inside a century-old beverages group, so his AI and digital arguments are backed by current P&L responsibility, not consulting distance. His Amazon background gives him a working view of how the world’s most operationally disciplined digital company actually builds growth, which he translates for non-digital natives. He works across both EMEA and LATAM markets, useful for groups whose digital strategy has to land in mature and emerging consumer markets at once. He brings a named portfolio of work across Burger King, Pepsi, Ford, Bosch, Siemens, Vodafone, and Telefonica, which means his case material is recognisable to senior commercial audiences. Biography highlights General Manager, MOVE Estrella Galicia Digital, the open innovation and digital ventures unit of Hijos de Rivera. Former Head of Marketing, Southern Europe, at Amazon, where he led the company’s largest international sales day at the time. PhD Cum Laude in Digital Economy; MBA from London School of Business and Finance. Guest teaching at the London School of Economics and IE Business School on digital economy and consumer behaviour. Author of three books published on Amazon, including Smash It, an Amazon international bestseller in 2021. Named #1 Amazon LinkedIn profile in the UK across 2016 and early 2017 (self-reported ranking). Biography Amazon’s largest international sales day at the time was run out of Southern Europe by a marketing team led by JJ Delgado. That experience, three years inside the operational engine of the world’s most disciplined digital retailer, is the spine of his work today. He moved from running Amazon’s marketing in the region to running a digital ventures unit inside a legacy corporate, which is a more useful vantage point for the audiences he now speaks to. He is General Manager of MOVE Estrella Galicia Digital, the corporate venturing and open innovation arm of Hijos de Rivera, the Spanish beverages group behind Estrella Galicia. The remit is to build and scale new digital businesses for a company whose core is 100 years old, and to invest in startups that can accelerate that shift. The role gives him live operating responsibility for the questions he speaks on: AI deployment, Web3 commerce, and how a non-digital-native organisation actually generates new revenue from new technology. His commercial track record spans 15 years across EMEA and LATAM, with named work for Burger King, Pepsi, Hertz, Ford, Bosch, Siemens, Vodafone, Telefonica, and Estrella Galicia. He holds a PhD Cum Laude in Digital Economy and teaches as a guest at the London School of Economics and IE Business School. He has written three books on Amazon, the most recent being Smash It, an international bestseller on the platform in 2021, and runs an AI-focused newsletter with a large subscriber base. What makes him useful to boards is the angle of attack. He is not an academic on AI, nor a consultant pitching frameworks. He is an operator who has run digital growth inside Amazon and now runs new business creation inside a traditional corporate, and he speaks from that seat. Key speaking topics AI and ChatGPT in commercial operations Digital transformation in legacy corporates Web3 and new digital business models Consumer behaviour and the emotion behind the click Corporate venturing and open innovation Voice and conversational interfaces (Alexa as customer channel) Ideal for CMOs and chief digital officers in non-digital-native organisations Corporate venturing, innovation, and new business leads Senior commercial and growth leadership teams across EMEA and LATAM Boards weighing AI and Web3 investment decisions Audience outcomes A working view of how Amazon actually built growth from inside one of its regional marketing teams A concrete picture of what AI deployment looks like inside an operating business unit, not a pilot Recognisable case material from named global brands across consumer, automotive, and telecoms A clearer sense of where Web3 has commercial traction and where it does not