Business Strategy & Growth

Why organisations work with Ashley Dudarenok She runs the operating relationships most foreign executives only read about. Alarice and ChoZan, both founded and led by her from inside China, give clients direct access to working partnerships with Alibaba, JD.com, Pinduoduo, ByteDance and Tencent. Thinkers50 placed her on its Radar list and labelled her a “Guru on digital marketing and fast-evolving trends in China,” a designation reserved for thinkers shaping the next wave of management ideas. She translates Chinese commerce into board-room decisions, not headlines. New retail formats, livestream commerce, KOL economics and platform mechanics are framed as actions a Western CMO or COO can take, not as cultural curiosities. A library of books and a working agency, not a single thesis. Eleven titles across consumer behaviour, KOL marketing, B2B and cross-border ecommerce mean the content is regularly refreshed against active client work, not frozen at publication. Western frame, Chinese context. She is a naturalised Chinese national with native-level Mandarin and Russian, English and German fluency, which means she can interrogate Chinese platforms in the language they operate in and explain them in the language Western boards make decisions in. Biography highlights Founder of Alarice (2011), a China digital marketing agency with offices in Hong Kong, Shanghai and Shenzhen, and ChoZan (2016), a China digital transformation consultancy. Thinkers50 Radar Class of 2021. Author of eleven books on digital China, including New Retail Born in China Going Global and Digital China: Working with Bloggers, Influencers and KOLs. Recognised among the World’s Top 100 Retail Influencers 2023 by RETHINK Retail and named a LinkedIn Top Voice in Marketing. Clients and audiences include Alibaba, LVMH, Coca-Cola, Johnson & Johnson, BMW, HSBC, Disney, Huawei and Adobe. Featured in Bloomberg, Forbes, CNBC, South China Morning Post, Business Insider and CGTN. Biography Most Western executives still understand China through a 2015 lens: factory floor, growth market, regulatory headache. The actual commercial picture has moved on. Livestream commerce is a meaningful share of retail, mini-programs have replaced apps, KOL economics drive product launches, and consumer expectations on speed, personalisation and service have re-set what “good” looks like. Ashley Dudarenok built a business interpreting that gap for global firms. She founded Alarice in Hong Kong in 2011 and ChoZan in 2016, running both as operating businesses with offices in Hong Kong, Shanghai and Shenzhen. That structure matters. Her commentary draws on live client work with the platforms she is describing, not on observation from outside the system. Alibaba, JD.com, Pinduoduo, Tencent and ByteDance are working relationships, not case studies pulled from the FT. The intellectual contribution is recognised externally. Thinkers50 placed her on its 2021 Radar list, the cohort it tracks as the next wave of management thinkers, with the designation “Guru on digital marketing and fast-evolving trends in China.” She is a LinkedIn Top Voice in Marketing and was named to RETHINK Retail’s Top 100 Retail Influencers in 2023. Eleven books, including New Retail Born in China Going Global and the Digital China mini-book series, give her arguments a published spine that conference appearances alone do not. What she offers a board is the ability to treat China as a leading indicator. Boards walk away with a sharper read on how Chinese consumer behaviour is likely to surface in their own market, where their digital and customer-experience playbook is now structurally behind, and which platform mechanics, livestream, social commerce, AI-driven retail, are worth piloting before competitors close the gap. Key speaking topics China consumer trends and digital commerce New retail and social commerce KOL, livestream and influencer economics Customer centricity and the modern Chinese consumer Digital transformation lessons from China Innovation playbooks from Chinese tech and brand companies Future of marketing and retail Ideal for CMOs and brand leaders setting customer experience and digital strategy in consumer-facing industries Retail, luxury, FMCG and automotive boards with material China exposure or China ambitions Innovation and digital transformation leads benchmarking against Chinese platform standards Strategy and corporate development teams assessing how Chinese commercial models are likely to enter their home markets Audience outcomes A current, board-level read on the Chinese consumer and the platforms they live on Concrete examples of Chinese retail, marketing and product mechanics that Western firms can translate into pilots A clearer view of where their own digital and customer playbook is lagging the Chinese benchmark A working list of categories, BYD, Mixue, Labubu, DeepSeek, TikTok parent ByteDance, where China has set the new commercial standard Confidence to challenge internal assumptions that treat China as a sales market rather than a strategic teacher

Why organisations work with Yan Lefort He has done the work commercial teams are usually only theorising about: replacing a category that funded an entire industry, in his case tobacco in Formula 1, with sponsors that pass modern scrutiny. As Commercial & Marketing Director of Sauber Motorsport from 2018 to 2022, he sat on the management board and was directly responsible for landing the long-term Alfa Romeo partnership and the Orlen title sponsorship that anchored the team’s finances. He has run the partner side and the rights-holder side of the same deal. At IWC Schaffhausen he built the Mercedes-AMG Petronas F1 partnership during the Hamilton era; at Sauber he sold the property. Few speakers can credibly describe both seats. His operating context is one of the most commercially exposed environments in business, where every quarter the product performs in public and sponsors decide whether to renew. That discipline transfers to any organisation whose revenue depends on relationship renewals under pressure. Biography highlights Commercial & Marketing Director, Sauber Motorsport AG, 2018 to 2022, and member of the Alfa Romeo Racing F1 management board Global Head of Partnerships, PR and CSR at IWC Schaffhausen, leading the IWC partnership with the Mercedes-AMG Petronas F1 team Global PR Manager for the Lucky Strike F1 programme with BAR Honda Six years at Rothmans managing the sponsorship of the Williams F1 team Ran an independent commercial and sponsorship consultancy serving OEM automotive clients including Toyota’s F1 team, sponsors, rights holders and F1 drivers Speaker, International Sports Convention, Geneva Biography When tobacco sponsorship was banned from Formula 1 in 2005, the sport lost the category that had paid most of its bills for thirty years. Teams, rights holders and agencies had to rebuild their commercial books from scratch. Yan Lefort had spent the previous decade inside that commercial machine, six years at Rothmans on the Williams F1 sponsorship and seven as Global PR Manager of the Lucky Strike F1 programme with BAR Honda. He set up his own consultancy and spent the next five years rewiring sponsorship strategies for OEM clients including Toyota’s F1 team, plus a range of sponsors, rights holders and drivers. In 2011 he joined IWC Schaffhausen as Global Head of Partnerships, PR and CSR, where he ran the luxury watchmaker’s partnership with the Mercedes-AMG Petronas F1 team through the period of Lewis Hamilton’s dominance. That gave him the brand-side view of the most demanding partner relationship in motorsport. At the start of 2018 he moved to Sauber Motorsport as Commercial & Marketing Director and joined the team’s management board. The team had no title sponsor and a weak commercial position. By the time he left in 2022 he had landed the long-term Alfa Romeo partnership that rebranded the team and the title sponsorship from the Polish energy company Orlen. During those years he worked closely with World Champion Kimi Raikkonen and ten-time Grand Prix winner Valtteri Bottas. That sequence, rights-holder to sponsor to rights-holder, agency to brand to team, gives him a practical reading of how partnership revenue is actually built and defended. He speaks to that work directly, drawing on named deals and named counterparts rather than abstractions about engagement or storytelling. Key speaking topics Sponsorship and partnership strategy Commercial leadership in Formula 1 Sports marketing and brand activation Rebuilding revenue after category disruption Luxury brand partnerships in regulated environments High-performance team commercial operations Ideal for CCOs, CMOs and heads of partnerships at sponsors and rights holders Boards of sports properties, federations and motorsport teams Brand and partnership leaders inside luxury, automotive and energy companies Commercial leadership teams whose revenue model relies on long-cycle partner renewals Audience outcomes A working view of how a modern F1 team builds and defends its sponsorship book A specific account of how a banned-category sport rebuilt its commercial model, with lessons for any industry facing regulatory or reputational disruption to its revenue base The brand-side and rights-holder-side perspectives on the same partnership, drawn from IWC’s relationship with Mercedes-AMG F1 and Sauber’s relationship with Alfa Romeo and Orlen A clearer test for whether a partnership is commercial substance or marketing decoration

Why organisations work with Scott Amyx Active deep tech investor with personal capital in D-Orbit (space logistics), Brightseed (plant bioactives), Bloom Diagnostics, Omnitron Sensors and Lunar Station Corp. His read on which technologies matter is filtered through real investment decisions. Range that few speakers credibly hold: climate adaptation, longevity science, the space economy, quantum computing and autonomy. The breadth lets him connect technologies most boards still see as separate silos. Forbes innovation columnist for nearly four years and a Harvard Business Review Advisory Council member. His frameworks have been published and stress-tested in serious commercial venues. Active judge at SXSW Pitch and a Singularity University Smart City Accelerator mentor. He sees the next wave of deep tech startups well before the press cycle catches up. Biography highlights Chair and Managing Partner at Astor Perkins, a New York based deep tech and sustainability venture capital firm. Founder and CEO of Uplifty AI. Author of Strive (Wiley, 2018), endorsed by Tony Robbins; co-author of academic publications with John Wiley & Sons and IGI Global on the Internet of Things and wearable technology security. Forbes innovation columnist, 2019 to 2022; Harvard Business Review Advisory Council member. TEDxRutgers speaker on Strive; co-organiser of TEDxWallStreet; SXSW Pitch judge; Tribeca Disruptor Foundation Fellow; Singularity University Smart City Accelerator mentor. Featured in The New York Times, TIME, Forbes, The Washington Post, WIRED, TechCrunch and Inc. Biography Most boardroom conversations about innovation traffic in the same handful of headline technologies. The deep tech that will actually reshape the next decade is being funded quietly by a much smaller group of investors. Most executive teams have no real view of what they are betting on. Scott Amyx is one of those investors. As Chair and Managing Partner at Astor Perkins, he runs a New York based deep tech and sustainability venture firm. The portfolio backs companies in space logistics, longevity science, climate adaptation and the space economy, including D-Orbit, Brightseed, Bloom Diagnostics, Omnitron Sensors and Lunar Station Corp. Beyond the fund, he writes prolifically. He spent nearly four years as a Forbes innovation columnist and now sits on the Harvard Business Review Advisory Council. His Wiley book Strive, endorsed by Tony Robbins, argues that consistent achievement comes from deliberately seeking discomfort. The thesis traces his own move from impoverished Korean immigrant to deep tech investor. For corporate audiences, the value is specific. Boards routinely struggle to discriminate between technologies that are loud and technologies that are commercially serious. Amyx makes that call on his own balance sheet, with active positions in space logistics, climate technology, longevity science and the broader space economy. Key speaking topics Deep tech and exponential technologies The space economy and frontier markets Climate adaptation and sustainability technology Artificial intelligence and the future of work Innovation strategy for large organisations Longevity and human health technology Venture capital and the next industrial revolution Ideal for Boards and C-suite leadership setting five to ten year strategy under technological uncertainty Chief Innovation Officers, CTOs and Chief Strategy Officers evaluating emerging technology bets Corporate venture capital and M&A teams scoping deep tech partnership or acquisition targets Government agencies and sovereign innovation programmes shaping national technology priorities Audience outcomes A working view of which exponential technologies are commercially serious and which are still speculative A current map of where venture capital is actually placing bets in deep tech A more rigorous lens for board level decisions on technology and capital allocation Specific examples from Astor Perkins portfolio companies that ground abstract trends in real businesses

Why organisations work with Richard Shotton Translates academic behavioural science into specific marketing moves, tested against named consumer brands including Google, Mondelez, BrewDog, Barclays and Sky through his consultancy Astroten. Runs original field experiments rather than recycling textbook biases, giving senior marketers fresh evidence on questions like pricing, costly signalling and admitting weakness. Author of two best-selling behavioural science books, with The Choice Factory translated into 15 languages and named Best Sales and Marketing Book at the 2019 Business Book Awards. Speaks the language of working marketers, not academics, after starting his career as a media planner on Coca-Cola, Lexus and comparethemarket before turning to behavioural science. Biography highlights Founder of Astroten, a behavioural science consultancy advising Google, Facebook, Mondelez, BrewDog, Barclays, Sky and Santander. Author of The Choice Factory (Harriman House, 2018), available in 15 languages. Winner, Best Sales and Marketing Book, 2019 Business Book Awards; voted #1 in the BBH World Cup of Advertising Books, 2018. Author of The Illusion of Choice (Harriman House, 2023) and co-author of Hacking the Human Mind (2025). Behavioural science columnist for Marketing Week; published in Campaign, The Drum, Admap and The Independent. BA in Geography, University of Oxford; MSc in Development Studies, SOAS University of London. Biography Most marketing budgets are still allocated on what customers say they prefer. The behavioural science evidence is now overwhelming that what people say and what they actually buy are different things, and that the gap is exploitable. This is the territory Richard Shotton has spent two decades mapping. He started in the industry as a media planner on Coca-Cola, Lexus and comparethemarket, before specialising in behavioural science. In 2018, he founded Astroten, a consultancy that has since worked with Google, Facebook, Mondelez, BrewDog, Barclays, Sky and Santander on questions of pricing, advertising and customer acquisition. His first book, The Choice Factory, set out 25 cognitive biases with concrete examples for marketers. It was named Best Sales and Marketing Book at the 2019 Business Book Awards, voted #1 in the BBH World Cup of Advertising Books, and is now published in 15 languages. The Illusion of Choice followed in 2023, with Hacking the Human Mind co-authored in 2025. What sets his work apart is the mix of sources. Alongside academic studies, he runs original field experiments, then writes them up for Marketing Week, Campaign, The Drum and Admap. The result is a body of work that gives commercial leaders evidence they can act on, not theory they have to translate. Key speaking topics Behavioural economics in marketing Cognitive biases and consumer choice Pricing and willingness to pay Advertising effectiveness Brand building and distinctiveness Customer habit formation Behavioural field experimentation Ideal for CMOs and marketing directors are making advertising and pricing decisions under tightening budgets. Brand and customer teams in consumer-facing categories are rebuilding their acquisition strategy. Insight, research and strategy leads who want evidence stronger than stated preference. Agency leadership teams responsible for creative and media effectiveness. Audience outcomes A working catalogue of cognitive biases with named examples of how brands have used them commercially. Sharper questioning of stated-preference research and traditional focus group outputs. Specific tactics for pricing presentation, costly signalling, habit formation and category framing. Evidence-led arguments to defend brand investment and creative quality inside the business.

Why organisations work with Chris Hirst He has actually run a 10,000-person global P&L. The leadership argument comes from a CEO seat, not a research role. He took Grey London from underperformer to a business that tripled in size and quadrupled profit in five years, then took Havas from also-ran to second in Campaign Magazine’s global rankings in three. That is the exact operating story most boards are asking for. No Bullsh*t Leadership won UK Business Book of the Year, an independently awarded credential rather than self-published positioning. The argument now runs across three books, on leadership, change, and career, together selling more than 100,000 copies in seven languages. His content travels into operating environments because it was built for one. Recent clients include Google, PepsiCo, PwC, Deloitte, Nissan, and Warner Music Group. He gives leadership teams a shared language for the small, repeatable behaviours that determine whether change actually happens, not another model to put on a slide. Biography highlights Former Global CEO, Havas Creative Group, leading more than 10,000 people across more than 100 countries. Took Havas from also-ran to second in Campaign Magazine’s global network rankings in three years; shortlisted by Campaign as Global CEO of the Year, 2022. Former UK CEO of Grey London (WPP); the agency tripled in size and quadrupled profit during his tenure. Author of three books, No Bullsht Leadership (UK Business Book of the Year 2020), No Bullsht Change, and Indispensable (Pan Macmillan), together selling more than 100,000 copies in seven languages. Host of the No Bullsht Leadership podcast (with Intelligence Squared), more than 500,000 downloads, and founder of the No Bullsht Leadership Academy. Now a Fractional Chair and Non-Executive Director to scaling companies; graduate of Brasenose College, Oxford (Engineering Science) and Harvard Business School’s Advanced Management Program. Biography Grey London was a struggling agency inside WPP when Chris Hirst took over as UK CEO. Five years later it had tripled in size and quadrupled profit. He then ran Havas Creative Group globally, more than 10,000 people across more than 100 countries, taking the network from also-ran to second in Campaign Magazine’s global rankings in three years. Campaign shortlisted him as Global CEO of the Year in 2022. That operating record is the foundation of his leadership work. No Bullsht Leadership, published by Profile Books in 2019, was named UK Business Book of the Year 2020. It argues that leadership is a small set of repeatable behaviours, not a personality type, and is written for people running things rather than studying them. The argument now runs across three books, No Bullsht Leadership, No Bullsht Change, and Indispensable, together selling more than 100,000 copies in seven languages. It also reaches a podcast made with Intelligence Squared, a monthly Management Today column, and the No Bullsht Leadership Academy. Organisations that have worked with him include Google, PepsiCo, PwC, Nissan, and Warner Music Group. He still runs businesses too, now as a Fractional Chair and Non-Executive Director to scaling companies. What he gives a serious audience is rare on the leadership circuit: a former Global CEO who reduces leadership to behaviours a team can use the same week. His own equation, Impact equals Clarity times Action, is the spine of it, tested across more than a decade of running businesses and a billion-dollar global P&L. Key speaking topics Practical leadership and decision-making Leading transformational change Building high-performing cultures Turnaround and growth leadership Leading teams through AI-driven change Executive presence and credibility The behaviours of effective CEOs Ideal for CEOs, CHROs and executive teams running through restructure or growth Senior leadership populations inside large organisations rebuilding culture High-potential leadership programmes and talent cohorts Boards and partner groups in professional services and agencies Audience outcomes A working definition of leadership stripped of jargon and slogans His core equation for impact, Clarity times Action, and what it means when either side falls to zero A way to read culture as the behaviour of leadership, not a values poster, and to spot a culture problem before it becomes a performance one The 40/70 rule for making decisions without waiting for complete information A direct, occasionally uncomfortable challenge to current leadership habits

Why organisations work with John Ridding He ran the playbook the rest of the news industry copied. The FT moved to a paywall in 2002, a metered model in 2007, and trial-led subscriptions in 2015, reaching one million subscribers in 2019 and 2.9 million paying users by 2023. He brings the inside view of a cross-border acquisition that worked. The 2015 sale of the FT from Pearson to Nikkei is one of the cleanest examples of a Japanese parent acquiring a Western media asset without breaking it. He has signed the first UK national publisher licensing deal with OpenAI, which gives him a current operator perspective on how content businesses negotiate with foundation model companies, not a commentator’s view. He spent 35 years inside one institution and ran it for almost 20. That tenure is unusual at his level and gives him a coherent argument about long-horizon transformation rather than a sequence of quarterly bets. Biography highlights Chief Executive Officer of the FT Group, May 2006 to June 2025. Special Executive Director of Nikkei, parent company of the Financial Times since 2015. Honorary Chairman of the Financial Times following his transition from CEO. Previously Publisher of FT Asia and Chairman of Pearson Asia, 2003 to 2006. Foreign correspondent for the FT in Seoul, Paris and Hong Kong, with reporting from China, Japan, India and Indonesia. First-class honours degree in Philosophy, Politics and Economics, Oxford University. Biography The reader-revenue model now treated as orthodoxy across global news media did not exist as a serious commercial strategy when the Financial Times began charging for online journalism in 2002. The decision was contested inside the building and dismissed outside it. Two decades later, it is the model the New York Times, the Washington Post and most of the European broadsheets have adopted in some form. John Ridding ran that experiment to scale. As CEO of the FT Group from 2006 to 2025, he took the paper from print-led economics to a paying audience of 2.9 million and revenues of GBP 500m, with more than two-thirds of revenue from digital subscriptions. The headline numbers matter, but the operating choices behind them are what executives in other sectors find useful: how to price confidently when the market expects free, how to redesign the product around habit rather than transactions, how to build a direct data relationship with a reader. He also managed two structural events most CEOs never face. The 2015 sale of the FT from Pearson to Nikkei moved a British editorial institution into Japanese ownership without disturbing the journalism. In April 2024 the FT became the first UK national publisher to license its content to OpenAI, an early test of how content owners negotiate with foundation model companies on terms rather than waiting to be scraped. Before running the business he reported from it. Postings in Seoul, Paris and Hong Kong covered the Asian financial crisis, the rise of China as a commercial power, and the early years of the Eurozone. That reporter background is the throughline. He talks about the digital subscription business the way a foreign correspondent talks about a country, in specifics, not abstractions. Key speaking topics Subscription and reader-revenue business models Digital transformation of legacy businesses AI and the future of content, media and intellectual property Cross-border M&A and post-acquisition integration Global business through the lens of news and capital flows Leadership of long-horizon transformation The economics of trust in a fragmented information market Ideal for CEOs and CFOs of subscription, media, publishing and content businesses Boards of legacy companies designing direct customer-revenue strategies Chief Strategy and Chief Commercial Officers wrestling with pricing in commoditising markets Senior teams negotiating content, IP or data licensing terms with AI platforms Audience outcomes A clear account of how a legacy business shifted from advertising to direct customer revenue, with the sequencing decisions that made it work A framework for thinking about pricing, product and data as one operating system rather than three departments An informed read on what content owners are actually negotiating with foundation model companies, beyond the headlines A view on cross-border integration that treats culture and editorial autonomy as commercial assets, not soft factors

Why organisations work with K D Adamson She has named and framed the shift. Her concept of “nobleization” – the argument that the next phase of business is not globalisation but morally accountable, purpose-led value creation – gives leadership teams a precise, shareable thesis rather than a trend briefing. She challenges the techno-optimist default from a position of intellectual rigour. When AI, automation and digital transformation dominate the conversation, Adamson’s argument that tomorrow is a value problem, not a technology problem reframes the strategic question at board level. This is a harder case to make but her broadcast record on BBC World News, Bloomberg, CNN and the Financial Times confirms it holds up under interrogation. Her “Seismotectonic” model gives leaders a practical foresight tool, not just a perspective. The three-movement framework of what changes rapidly, what changes slowly, what appears not to change at all is actionable in strategic planning contexts and transfers directly from a keynote into workshop and executive briefing formats. Her client base spans sectors where the future-of-value argument has immediate strategic urgency including Google, Airbus, Mastercard, CHANEL, Allianz, and PwC, which gives her the commercial credibility to speak to mixed leadership audiences without being narrowed to a single industry vertical. Her ecocentrist positioning is analytically distinct. Placing ecological systems rather than human enterprise at the centre of value creation is not rhetorical positioning. It is the foundation of her ESG and circular economy arguments, and it produces conclusions that differ meaningfully from those of speakers whose sustainability work begins and ends with reporting frameworks. Biography highlights Founder and former CEO, Futurenautics Group; former Futurist, The Futures Agency Author of Shipping and the 800-lb Gorilla (2017), the foundational foresight text on digital transformation in the shipping and maritime industry Broadcast commentator for BBC World News, Bloomberg, CNN, Financial Times, Al Jazeera, Channel News Asia, and BBC R4 Today Fellow of the Royal Society for the Arts; stated member of Chatham House, The Aristotelian Society, the Society of Antiquaries, CERN Open Quantum Institute, and the International Society for the Circular Economy Global client roster includes Google, Airbus, Mastercard, CHANEL, Allianz, PwC, Deloitte, Capgemini, Rolls-Royce, Vodafone, Oracle, and Pfizer Biography The thesis K D Adamson has built over two decades is a direct challenge to the most widely held corporate assumption about the future: that it is, above all, a technology problem. In a landscape where most foresight is organised around what AI, automation, or quantum computing will do to a given industry, Adamson argues that what actually determines where organisations end up is what they believe about value, about purpose, and about who business is ultimately for. Her concept of “nobleization” names this argument precisely. Where globalisation provided the operating logic of the late twentieth century, Adamson contends that the defining shift of the current era is from a global business to a noble one, where ESG, the circular economy, and purpose-led strategy are not peripheral compliance exercises but the competitive architecture of the world arriving. The implication for leadership is significant: the strategic planning tools built for the previous era are no longer sufficient guides. Adamson founded and led Futurenautics Group, where her work on the digital transformation of the shipping and maritime industry made her the sector’s authoritative futurist – a standing substantiated by Shipping and the 800-lb Gorilla (2017), which set the analytical agenda for how one of the world’s most conservative global industries understood its own disruption. She is a Fellow of the Royal Society for the Arts and a regular broadcast commentator for BBC World News, Bloomberg, CNN, the Financial Times, and Al Jazeera, which means her frameworks are tested in real time against the hardest current questions, not only in controlled conference settings. Her “Seismotectonic” model of change, mapping three simultaneous rates of disruption: what changes rapidly, what changes slowly, and what appears not to change at all, gives senior teams a working tool for strategy under deep uncertainty. It is this combination of named intellectual frameworks, commercial range across clients including Google, Airbus, Mastercard, and CHANEL, and the ecocentrist perspective that places ecology rather than enterprise at the centre of value analysis, that separates Adamson from speakers covering adjacent territory. Key speaking topics Future of business value and sustainable transformation The limits of techno-optimism ESG as competitive strategy, not compliance Geopolitics and the end of globalisation AI: belief, systemic risk, and organisational response Leadership beyond control Strategic foresight and scenario planning Ideal for C-suite and board audiences navigating how to reframe business strategy as stakeholder expectations, geopolitical pressures, and ecological imperatives converge Chief Sustainability Officers and strategy leads responsible for translating ESG from reporting obligation into organisational design Global leadership conferences convening senior executives across multiple sectors and geographies, where a macro-systemic perspective is required rather than a sector-specific one Executive leadership teams of multinationals at significant inflection points – where the question is not only operational but concerns organisational identity and the long-term logic of value creation Audience outcomes A named conceptual framework, “nobleization”, for articulating why business strategy must move beyond profit primacy, framed as competitive logic rather than ideology Clarity on why the next wave of disruption is a value problem rather than a technology problem, and what that distinction means for strategic planning and capital allocation A working model for reading simultaneous, differently-paced change: the Seismotectonic framework, applicable in strategy sessions and scenario planning processes A more rigorous way to frame AI risk: focused on collective belief and systemic dependency rather than technical capability alone Greater confidence in articulating an alternative vision of organisational purpose to boards, investors, and internal leadership audiences

Why organisations work with George Nagle He built his innovation method inside oil and gas water chemistry, one of the most conservative industrial sectors there is, and used it to launch 19 products in 14 months across a portfolio worth more than $352 million. His Breakthrough Thinking series gives leadership teams a named, codified methodology to use after the keynote, not a set of slogans to remember. He is a certified FORTH method instructor with black and green belt credentials in Innovation and Growth Systems, Green Belt for Growth, and Value Innovations. The toolset is academically accredited, not invented for the stage. He has applied the same approach across more than 24 industries, which makes him a credible voice for boards and executive teams that want innovation discipline transferred into their context, not borrowed from a single sector. Biography highlights Former global executive and strategy lead at a multi-billion-dollar industrial services company, with portfolio responsibility above $352 million. Launched 19 products in 14 months in the oil and gas water chemistry sector. Founder of The Ideation Emporium of Creativity, LLC, and author of the Breakthrough Thinking series. MS in Biology and MBA in Marketing and Management from Duquesne University; BS in Biology with honours from the University of Pittsburgh. Certified online instructor in the FORTH method; black belt and multiple green belt certifications in academically accredited innovation systems. Published interviews with Authority Magazine on communication, attention, and creative habits. Biography Innovation in heavy industry is hard for a reason. The cultures are engineered for safety, repeatability, and risk avoidance, which are exactly the traits that make new ideas die quietly in a meeting. George Nagle spent his executive career inside that environment, in oil and gas water chemistry, and built a method to move past it. As a global executive, he carried a portfolio of more than $352 million and led the launch of 19 products in 14 months in a sector where most launches take years. That operating record sits behind everything else he does. He went on to found The Ideation Emporium of Creativity, codifying the approach into the Breakthrough Thinking series, including “The Five Letter F Word”, “Miserable At Work? Why? You Don’t Have To Be”, and “How Are Kids Innovating Faster Than You?”. His credentials are unusual for an innovation speaker. He holds an MS in Biology and an MBA from Duquesne University, a BS in Biology with honours from the University of Pittsburgh, and academically accredited certifications in Innovation and Growth Systems, Green Belt for Growth, and Value Innovations. He is also a certified FORTH method instructor. The toolkit is borrowed, tested, and labelled, not improvised. What distinguishes him is the breadth of application: more than 24 industries have used the same set of ideation tools, from industrial chemistry to consumer-facing services. For leadership teams that want innovation treated as a managed discipline rather than a creative-culture initiative, that record makes him a practical voice. Key speaking topics Innovation as a managed discipline Creative ideation and the FORTH method Commercial product launch under operating constraint Strategy communication across organisational levels Breakthrough Thinking methodology Workplace engagement and creative culture Ideal for Chief innovation officers, R&D leaders, and product portfolio executives looking to convert pilots into shipped revenue CEOs and executive teams in mature, process-heavy industries trying to install repeatable ideation Strategy and transformation leads responsible for cross-functional innovation programmes Senior HR and culture leaders pairing innovation capability with employee engagement work Audience outcomes A named, repeatable ideation method audiences can put into a project the next week A clearer view of why innovation efforts stall in conservative organisations and which mechanisms unblock them Specific tools for separating real strategic priorities from organisational noise Practical examples of how a structured innovation cadence produced 19 product launches in 14 months Language for connecting creativity, engagement, and commercial outcomes in a single business case

Why organisations work with Giuseppe Stigliano Co-author with Philip Kotler of three books on the future of retail and marketing, including Redefining Retail: 10 Guiding Principles for a Post-Digital World, giving boards a tested framework rather than a point of view. Sits on both sides of the table: Global CEO of Spring Studios, former CEO of Wunderman Thompson Italy, and Adjunct Professor at UCL, so the same person who teaches the framework has run the P&L it applies to. Named to the Thinkers50 Radar Class of 2024, the bench of emerging thinkers the Thinkers50 community expects to shape management practice. Works directly with CMOs and retail leadership on the operating consequences of AI, omnichannel and changing consumer behaviour, not the headline trends. Delivers keynotes in English, Italian, Spanish and French, with a substantial and growing share now in Spanish for audiences across Spain and Latin America. Platform experience spans more than thirty countries and both B2B and B2C audiences. Biography highlights Co-author with Philip Kotler of Retail 4.0, Onlife Fashion and Redefining Retail (Wiley, 2024); books translated into eight languages. Global CEO of Spring Studios; former CEO of Wunderman Thompson Italy; previously led a WPP EMEA team across FCA, J. Walter Thompson and Spring Studios. Thinkers50 Radar Class of 2024. Adjunct Professor of Retail and Consumer Entrepreneurship at UCL School of Management, with prior teaching at Universita Cattolica del Sacro Cuore and POLIMI Graduate School of Management. Ph.D. in Marketing and Economics; Forbes columnist and LinkedIn Top Voice. TEDx talk How To Become a Marketing Superhero with over one million views. Biography Retail used to be a question of channel. It is now a question of operating model. Consumer businesses run physical stores, e-commerce, marketplace, social commerce and emerging virtual touchpoints in parallel, often with separate leadership, separate metrics and separate technology stacks. The customer sees one brand. The organisation behaves like several. Redefining Retail, co-authored with Philip Kotler and published by Wiley in 2024, sets out ten principles for running the commercial model of a consumer business when the digital age is no longer the destination but the baseline. The argument behind the book is operational: sustainability, inclusion, working policy and AI are no longer brand topics, they are inputs into the value chain. The book sits alongside two earlier Kotler co-authorships, Retail 4.0 and Onlife Fashion, and together the three are translated into eight languages. The credibility on the operating side comes from three CEO tenures at international marketing agencies. As Global CEO of Spring Studios, Stigliano leads a creative platform with offices in London, New York, Los Angeles and Milan, serving fashion, beauty, luxury, hospitality and lifestyle clients. Before that he was CEO of Wunderman Thompson Italy and led a WPP EMEA team across FCA, J. Walter Thompson and Spring Studios. The academic side is held at UCL School of Management, where he is Adjunct Professor of Retail and Consumer Entrepreneurship. Thinkers50 named him to its Radar Class of 2024. He writes a Forbes column, holds a LinkedIn Top Voice designation, and his TEDx talk on marketing has passed a million views. In a boardroom on retail or consumer strategy, the most useful thing he brings is the dual standing: the framework being discussed is one he wrote, and the operating problem in the room is one he has had to solve as CEO. Key speaking topics The future of retail and the post-digital consumer Marketing and brand transformation Customer experience and commerce across physical, digital and virtual channels The business implications of AI for consumer-facing organisations Post-digital leadership Innovation in fashion, beauty and luxury Scaling consumer businesses internationally Ideal for CMOs and Chief Customer Officers redesigning the marketing and commerce operating model Retail, fashion, beauty, luxury and hospitality executive teams and boards Heads of digital and e-commerce inside consumer businesses moving past pilot-stage AI Innovation, transformation and strategy leads in consumer industries Audience outcomes A working vocabulary for the post-digital retail model and where it breaks current operating assumptions A framework, taken from Redefining Retail, for prioritising the ten shifts that matter most Sharper questions about where AI changes the customer-facing P&L and where it does not A clear read on how leading consumer brands are restructuring around omnichannel commerce Concrete examples drawn from his client work and CEO experience across luxury, fashion and beauty

Why organisations work with Sharon Gai She offers a working model for redesigning teams and reporting lines when agentic AI absorbs the work middle management was paid to do. Her book How to Do More with Less (Wiley, 2026) maps the shift from task-based to capability-based org structures, with named roles for what humans do once execution is automated. Most AI adoption speakers describe what is happening to organisations from the outside. As Head of Global Key Accounts at Alibaba’s Tmall, Sharon worked inside the operating core of one of the world’s most AI-integrated commercial platforms. The vantage gives her authority on AI’s organisational effects that advisers and analysts cannot manufacture. Her practitioner depth on China’s ecommerce ecosystem, built into Ecommerce Reimagined (World Scientific, 2022), gives commercial and transformation leaders a primary source on consumer-to-manufacturer models and AI-integrated logistics via Cainiao. For European boards looking five years ahead, this is the live case study Western markets are still catching up to. Her “Culture Fluid” framework gives leadership teams a way to address the human side of AI adoption without falling into change-management cliché. It explains why two organisations with the same technology stack will get different results. Her client list spans UBS, Deloitte, Nestlé, Walmart, LVMH, and Lenovo, with platform exposure on Bloomberg, CNN, Reuters, TechCrunch, and Wired. Recognised as a LinkedIn Top AI Voice (2026) and a RETHINK Retail Top AI Leader. Biography highlights Author of How to Do More with Less: Future-Proofing Yourself in an AI-Driven Economy (Wiley, 2026) and Ecommerce Reimagined: Retail and Ecommerce in China (World Scientific, 2022) Former Head of Global Key Accounts at Tmall, Alibaba’s core commerce pillar, led omnichannel and ecommerce strategy for major international accounts including Adidas, P&G, H&M, and Xiaomi Selected for the Alibaba Global Leadership Academy, the internal programme designed to globalise Alibaba’s business units MS in Information & Knowledge Strategy, Columbia University; Honours BA in International Development, McGill University Former Global Shaper, World Economic Forum Named in AAE’s Top Keynote Speakers 2023; recognised as a RETHINK Retail Top AI Leader, LinkedIn Top Voice (2024), and LinkedIn Top AI Voice (2026) Media appearances on Bloomberg, CNN, Reuters, TechCrunch, Wired, CBC, and CCTV; keynote clients include UBS, Deloitte, Nestlé, Walmart, LVMH, and Lenovo Biography The work middle management was paid to do is moving into systems. Reporting, status tracking, summarisation, performance feedback, project oversight: agentic AI now performs each of these to the standard a competent manager would have delivered five years ago. The org chart that organisations grew up with is becoming structurally redundant, and most leadership teams do not yet have a working model for what replaces it. That question is the centre of Sharon Gai’s recent work. Her book How to Do More with Less (Wiley, 2026) maps the shift from task-based org structures to capability-based ones, naming what concentrates in humans once execution is automated: judgement, taste, theory of mind, original problem definition. The book sits within an active body of writing on what she calls the Org Chart of the Future, drawing on the live restructures already underway at Meta, Microsoft, and others. Her authority on these questions comes from operational experience few AI speakers can claim. As Head of Global Key Accounts at Alibaba’s Tmall, she worked inside one of the world’s most AI-integrated commercial platforms, leading omnichannel and ecommerce strategy for Adidas, P&G, H&M, and Xiaomi. Selection for the Alibaba Global Leadership Academy, the internal programme tasked with globalising Alibaba’s business units, deepened that vantage. Her first book, Ecommerce Reimagined (World Scientific, 2022), remains the only practitioner account of China’s ecommerce ecosystem written from within Alibaba, examining how consumer-to-manufacturer models and AI-integrated logistics via Cainiao function inside the company. Her “Culture Fluid” framework addresses the parallel internal question: how to build the agility to compete across simultaneous cultural and technological shifts. The work connects the structural argument of the Org Chart of the Future to the human capability conditions that make any redesign executable. Without the second, the first remains an idea on a slide. Key speaking topics The Org Chart of the Future: AI-era team and role design AI adoption at organisational scale: from pilots to operating model The disappearing middle: agentic AI and management layers Future-proofing in an AI-driven economy China’s AI-integrated commerce ecosystem Culture Fluid: organisational agility across cultural and technological shifts Consumer-to-manufacturer (C2M) models and AI-integrated supply chains Ideal for CHROs, COOs, and transformation leads designing the operating model and workforce for an AI-augmented organisation Boards and executive committees confronting the structural implications of AI on management layers, headcount, and capability planning Chief Commercial Officers and heads of digital in retail, FMCG, luxury, and consumer brands looking at AI’s effect on platform commerce Leadership development programmes where AI adoption needs the perspective of someone who has worked inside an organisation operating at AI saturation Audience outcomes A structural model for redesigning teams and reporting lines when agentic AI absorbs the work middle management was paid to do Operating clarity on which AI use cases produce advantage and which produce vendor revenue A view of how China’s AI-integrated commerce platforms actually function, drawn from inside Alibaba, and what is genuinely replicable in Western markets A direct answer to the question of where human capability concentrates in an AI-driven organisation: judgement, taste, theory of mind, original problem definition A shared language, through the Culture Fluid model, for the human side of AI adoption

Why organisations work with Guenther Steiner He built a Formula One team from scratch – conceived at his kitchen table during the 2008 financial crisis, brought to the F1 grid seven years later as the first American constructor in thirty years. No other motorsport speaker can talk about team-building from that starting point. His account of accountability is grounded in an environment where failure is timed, televised, and scored. The feedback loop for culture and decision-making in F1 is compressed to minutes, not quarters, which makes his observations directly transferable to any organisation managing high-visibility performance. The Netflix series Drive to Survive documented his leadership style across multiple seasons before a global audience. Organisations booking Steiner get a speaker whose directness and authenticity are already known – the profile is established, not claimed. His perspective spans the full leadership lifecycle – from mechanic to technical manager to managing director (Jaguar Racing), to founding principal (Haas F1), to team owner (Tech3 MotoGP). That breadth is unusual among elite sport speakers who typically occupy a single role. Surviving to Drive, his account of a full F1 season from inside the principal’s office, reached No.1 on the Sunday Times bestseller list. The book provides a structured intellectual foundation for his speaking that event organisers can build audience preparation around. Biography highlights Team Principal, Haas F1 Team, 2014-2023 – led the organisation from formation through eight seasons, including a 5th-place Constructors’ Championship finish (2018) and the team’s first pole position (2022) Managing Director, Jaguar Racing (2001-2003), recruited by Niki Lauda; Technical Operations Director, Red Bull Racing (2004-2006) More than a decade in the World Rally Championship, working with multiple manufacturers including Mazda, Prodrive, and M-Sport Ford, alongside drivers Colin McRae and Carlos Sainz Sr Founder and President of Fibreworks Composites, a carbon composites engineering and manufacturing business Author of Surviving to Drive (2023, Sunday Times No.1 bestseller) and Unfiltered: My Incredible Decade in Formula 1 (2024) Led acquisition of Tech3 MotoGP team in September 2025; assumes CEO role from 2026 – his first major ownership position in motorsport Biography Guenther Steiner wrote his first Haas business plan at his kitchen table during the 2008 financial crisis. Seven years later, the team made its Formula One debut at the 2016 Australian Grand Prix, scoring points in its first race – the most successful debut by a new constructor in F1 this century. That founding story is the foundation of his organisational argument. Building a competitive F1 team with limited resources, in a field where performance is measured to thousandths of a second and broadcast to a global audience, produces a specific kind of leadership discipline. Accountability cannot be deferred. Culture either holds under pressure or it does not. Steiner ran that environment for a decade. His career before Haas is equally instructive. He came up through the World Rally Championship as a mechanic and technical manager – working with championship-winning teams at Mazda, Prodrive, and M-Sport Ford – before Niki Lauda recruited him as Managing Director of Jaguar Racing in F1 in 2001. The transition from engineering discipline to senior management, and eventually to team ownership, gives his perspective a structural credibility that purely managerial career paths rarely provide. In September 2025, Steiner led a consortium to acquire the Tech3 MotoGP team, taking on the CEO role from 2026. The move signals a deliberate expansion of his leadership platform from management to ownership – and adds a new chapter to a practitioner argument about building and scaling competitive motorsport organisations that is already two books and one Netflix series deep. Key speaking topics High-performance team leadership Founding and scaling organisations under resource constraints Accountability and decision-making under competitive pressure Performance culture in high-stakes environments Managing risk and failure Operational resilience in elite sport Leadership transition and team ownership Ideal for Senior leadership teams and C-suite audiences navigating competitive or high-accountability environments CHROs and transformation leads working on performance culture and ownership Boards and executive teams in capital-intensive, operationally complex sectors (manufacturing, technology, professional services) Corporate audiences familiar with Drive to Survive seeking direct engagement with a practitioner whose leadership style is already known Audience outcomes A concrete framework for the relationship between culture, accountability, and performance – drawn from an environment where those variables are tested in real time Specific examples of leadership decisions made under resource constraints and public scrutiny, with the reasoning behind them A clearer understanding of what founding and scaling a high-performance operation actually requires, distinct from received management theory Practical perspective on managing failure productively – how teams that lose well build the foundation for winning Direct insight into what separates declared performance standards from lived performance culture

Why organisations work with Aljan de Boer A structured research model, not trend commentary. TrendsActive’s trend model draws on two decades of social science research – psychology, sociology, anthropology – to convert cultural signals into strategic implications. Audiences receive a framework, not a list of observations. Direct access to what 400+ CMOs are actually doing. As Community Director at the Institute for Real Growth, de Boer works inside a practitioner network of senior marketing leaders navigating the same pressures he describes. His insight is tested against real decisions, not desk research. The IRG Growth and Impact Studies as evidence base. His talk on humanized growth draws on two large-scale global studies produced by IRG in partnership with the Saïd Business School, University of Oxford – giving commercial teams a peer-reviewed foundation for strategies that go beyond shareholder primacy. Translation from complexity to commercial action. Where other trend speakers describe what is happening, de Boer’s focus is on what organisations should do about it – specifically for brand strategy, customer understanding, and growth planning at C-suite level. Named-brand consulting experience behind the research. TrendsActive’s client list includes Disney, Vodafone, and Hugo Boss – organisations where the same analytical approach has been stress-tested against real strategic choices. Biography highlights Head of Inspiration, TrendsActive – Netherlands-based trend consultancy applying social science to brand and business strategy Community Director, Institute for Real Growth – leads CMO leadership programme and connects a global community of 400+ senior marketing leaders IRG Impact Study, produced in partnership with Saïd Business School, University of Oxford – foundational research underpinning his humanized growth framework Board member, Dutch Platform of Innovative Marketing, for close to a decade Regular speaker and moderator, Dutch Marketing Awards; three-time winner, Best of MIE Senior Lecturer (Hoofddocent), Iris Academy; advisory and teaching roles in marketing and trends Biography Brands lose relevance not because their products deteriorate, but because the people they serve quietly change around them. Aljan de Boer has spent the past two decades helping commercial leaders see that shift before it becomes a crisis – using social science, not sentiment analysis, as the primary instrument. As Head of Inspiration at TrendsActive, de Boer works with a methodology that draws on psychology, sociology, and anthropology to decode fundamental changes in how people think, trust, and make decisions. The consultancy’s client list runs to major international brands across consumer, financial services, and technology sectors. Its trend model is designed not to describe what is fashionable but to identify what is structurally different about the human context organisations are operating in. Alongside his work at TrendsActive, de Boer serves as Community Director at the Institute for Real Growth, where he leads a global CMO leadership programme and connects a practitioner network of more than 400 senior marketing leaders. The IRG’s work – including its Growth and Impact Studies, developed in partnership with the Saïd Business School at the University of Oxford – provides the empirical backbone for his argument that durable commercial growth requires creating value for colleagues, customers, communities, and capital markets simultaneously. He calls this humanized growth; the research quantifies why it outperforms narrower models. The result is a speaker who brings an evidence base to questions that typically attract only opinion: what is actually changing in consumer behaviour, why geopolitical and generational pressure shifts brand expectations at a structural level, and what a marketing or commercial leadership team should concretely do next. Key speaking topics Sociocultural trends and brand strategy Humanized growth and multi-stakeholder value creation Consumer behaviour under economic and geopolitical pressure Generation Z and generational change Future-proofing organisations through social science ESG and sustainability as commercial strategy The polycrisis and its implications for business Ideal for CMOs and senior marketing leadership teams Chief Commercial Officers and growth strategy leaders Executive committees preparing for medium-term strategic planning Corporate conference programmes focused on brand relevance, customer strategy, or commercial resilience Audience outcomes A structured framework for identifying which sociocultural shifts are commercially significant, and which are noise Clearer understanding of the specific psychological, sociological, and generational forces reshaping customer and employee expectations Language and evidence for making the case internally for human-centred growth strategies, grounded in the IRG research base Sharper perspective on what Generation Z’s formative context – climate anxiety, political polarisation, pandemic – means for brand and product strategy A practical lens for translating societal complexity into near-term decisions on brand positioning, customer engagement, and organisational priorities