Business Strategy & Growth
Strategists, economists and entrepreneurs who help organisations identify opportunity and execute with conviction
Building a brand on values is the easy part. Making the values commercially durable when a multinational acquirer takes over, or when scale forces compromises on sourcing, pricing and supply, is where most ethical businesses lose their edge. Leaders need a credible read on how purpose survives growth, ownership change, and the day-to-day mechanics of running a consumer business.
Boards and executive teams are being asked to rebuild their businesses around technology while the companies themselves were built for a different era. The people making these decisions rarely have the dual fluency required: operator judgement about what a transformation actually costs inside a P&L, and board-level clarity about governance, risk and capital allocation. Without that combination, strategy decks multiply and execution stalls.
Most large organisations want the energy, loyalty and creative risk-taking that independent founders build into their businesses from day one. They rarely know how to buy it, partner with it, or protect it once it is inside their walls. The gap between corporate scale and founder instinct is where customer trust, product originality and brand meaning quietly go missing.
Boards are being asked to defend a China and India strategy at the same time as they are being asked to de-risk one. The decisions cluster around capital, supply chains and market access, but the underlying question is more uncomfortable: which globalisation are we still in, and which one are we leaving. Without a credible read on that, growth plans drift and risk committees over-correct.
Most large organisations say innovation is a priority and still cannot move ideas past the pilot stage. The friction sits inside the operating culture: the same systems built to protect quarterly performance quietly punish the experimentation needed for the next decade of growth. Leaders are asked to run both at once, with little practical guidance on how the trade-off is actually managed.
Senior leaders and the firms they run compete in markets where reputation now drives pipeline as much as product does. Most respond by chasing visibility, then wonder why the noise produces no commercial return. The harder question is how to build a recognised point of view that compounds over years and converts into client trust, talent gravity, and pricing power.
Female founders raise less than two pence of every venture pound deployed in the UK, and most growth-stage businesses still treat that gap as a marketing problem rather than a capital one. Boards that want to act find they have neither the operator language nor the investor network to move money differently. The question is no longer whether to back women, but how to redesign the pipeline that decides who gets funded.
Most revenue organisations still treat the existing customer base as a service problem and the pipeline as a hunting problem. The result is predictable: boom-and-bust quarters, new-logo obsession, and margin leaking out of accounts that should be the easiest to grow. The harder question for a CRO is not where to find the next deal, but why the current book of business is not producing it.
Most organisations have AI budgets. Most are still running pilots. The problem is not investment – it is that AI has been framed as a strategy in its own right, which turns a deployment decision into an open-ended design problem. Meanwhile, the gap between AI experimentation and scaled competitive advantage is narrowing fast. Organisations that cannot move AI into production – aligned to business goals they already have – will cede ground to those that already have.
Most executive teams can identify the trends shaping their sector. Very few have a system for deciding which ones require a strategic response. The gap between broad trend awareness and structured foresight is where long-term planning quietly fails – and where competitors with better methodology gain ground.
Marketing teams produce more content than ever and convert less of it into trust. The volume keeps rising, the writing keeps thinning out, and customers can tell. The harder question for any commercial leader is whether the words their organisation puts into the world actually sound like a business worth buying from.
Strategy cycles run on three-year horizons. The technologies reshaping markets operate on ten-year ones. Without a methodology for reading early-stage signals, organisations discover the future after competitors have already acted on it.