Change Management

Why organisations work with Christian Horner He rebuilt Red Bull Racing’s championship standing twice. The two dominant eras – 2010 to 2013 and 2021 to 2023 – are separated by eight years of Mercedes dominance, making his leadership record one of the few in elite sport that spans genuine decline and recovery, not just a single peak. His pivotal talent decisions include recruiting Adrian Newey from McLaren, developing Sebastian Vettel through the junior system, and promoting Max Verstappen mid-season at 18 – each a bold call taken before the outcome was certain, with verifiable long-term consequences. He ran an independent, UK-based team against factory-backed rivals with greater institutional resources and outcompeted them twice, on culture, structure, and strategic clarity rather than budget. His tenure included real organisational pressures – an FIA budget cap penalty in 2022, the departure of lead technical architect Newey in 2024, and sustained management conflict at parent company level – providing concrete case material on keeping an organisation competitive through reputational and structural challenge. He initiated Red Bull Powertrains and a long-term technical partnership with Ford – a decision to internalise a critical competitive dependency, taken while actively defending championship positions, with consequences measured in performance and cost over a decade. Biography highlights Former Team Principal and CEO, Red Bull Racing, 2005-2025 – longest-serving team principal in the sport during that period 14 Formula 1 World Championship titles: 8 Drivers’ Championships and 6 Constructors’, plus 124 Grand Prix victories Appointed youngest Team Principal in Formula 1 history at age 31 – a record unbroken at the point of his departure in 2025 Founded Arden International; led the team to three consecutive International Formula 3000 teams’ championships (2002-2004) before entering Formula 1 management OBE (2013) and CBE (2024) for services to motorsport Key verified talent decisions include recruiting chief designer Adrian Newey from McLaren and promoting Max Verstappen to the senior team mid-season at 18 Biography Red Bull Racing won its first Formula 1 World Championship in 2010 and its most recent in 2023 – thirteen years apart, with eight years of Mercedes dominance in between. Christian Horner CBE was Team Principal and CEO for all of it. Building the team from an uncompetitive acquisition into a championship operation required bold early decisions. Horner recruited Adrian Newey from McLaren as chief technical architect and developed Sebastian Vettel through the Red Bull junior system. Within five seasons, the team had moved from the back of the grid to world champions. The second era required different thinking. When regulation changes in 2014 ended the first dominant run, Horner navigated nearly eight years without a championship before switching engine supplier from Renault to Honda and promoting Max Verstappen from the junior team mid-season at 18. The four consecutive Drivers’ Championships from 2021 followed from decisions taken when those outcomes were far from certain. Horner led the organisation through an FIA budget cap penalty in 2022 and the departure of lead technical architect Newey in 2024. His CBE (2024), following an OBE (2013), marks national recognition for a record of 14 World Championships and 124 Grand Prix victories built across two decades. Key speaking topics High-performance team leadership Decision-making under competitive pressure Talent identification, succession, and bold recruitment Competitive strategy across long performance cycles Organisational culture in elite performance environments Leading through regulatory and structural change Sustaining resilience across extended performance cycles Ideal for Executive leadership teams and boards responsible for multi-year performance strategy CHROs and people leaders building talent pipelines in high-competition environments CEOs and managing directors leading organisations through competitive disruption or market shifts Transformation leads managing capability builds across multiple cycles Audience outcomes A concrete framework for distinguishing a performance system from a performance moment, and what it takes to build the former. Insight into talent decisions that compound over multiple competitive cycles, drawn from specific, verifiable recruitment and succession calls. Practical lessons in leading through genuine organisational crises – reputational, structural, and competitive – without losing competitive function. Clarity on the leadership differences between building for a first win and sustaining advantage when rivals close the gap. Case examples drawn from 20 years of high-stakes decisions with traceable long-term consequences.

Why organisations work with Chris Riddell First Chief Digital Officer at Mars in Australia and New Zealand, with direct operator experience of building digital capability inside a Fortune-scale consumer business. Not a commentator who has never had to make the call. Inaugural Innovation Partner and current Strategic Advisor to the Australian Federal Police on emerging technology and global drivers. The same pattern-recognition applied in boardrooms is also informing national law enforcement strategy. Resident Global Affairs and Technology Expert for Channel Seven, and a regular commentator on The Project. Practised at translating complex technology into language a general audience will actually retain, which is what boards also need. Advisory work spans consumer goods, financial services, telecommunications and government, including Google, PepsiCo, Credit Suisse, EY, Jaguar Land Rover and Vodafone. The reference list signals pattern recognition across sectors, not a single-industry view. Biography highlights First Chief Digital Officer at Mars Incorporated in Australia and New Zealand, with responsibility for digital strategy across Whiskas, Pedigree, Wrigley, Snickers, Starburst and Maltesers Inaugural Innovation Partner and current Strategic Advisor to the Australian Federal Police on emerging technology and global drivers Resident Global Affairs and Technology Expert for Channel Seven, and regular commentator on The Project (Network 10) Former director of the Museum of Australian Democracy at Eureka (MADE) Presenter of the Tomorrow’s World technology and futures video series Advised organisations including Google, PepsiCo, Credit Suisse, EY, Jaguar Land Rover, Facebook, eBay and Macquarie Bank Biography Mars Incorporated is one of the largest consumer businesses in the world, with brands ranging from Snickers and Maltesers to Whiskas and Pedigree. Until the appointment of its first Chief Digital Officer in Australia and New Zealand, it had no single figure accountable for digital strategy across that portfolio. Chris Riddell held that role. The perspective he built in it is the foundation of everything he now tells leadership audiences about digital change. Riddell’s argument from the Mars experience has a specific shape. Technology trends are only legible to people who have had to act on them with budgets and timelines on the line. Outside that pressure, trend-spotting becomes entertainment. The signals remain interesting but never connect to a decision a CEO actually has to make. That operator background separates the work from conventional trend commentary. Beyond Mars, Riddell was the Australian Federal Police’s first Innovation Partner, and continues as its Strategic Advisor on emerging technology and global drivers. He is also the resident Global Affairs and Technology Expert for Channel Seven, and a regular commentator on The Project on Network 10. Television work forces a discipline most futurists avoid: complex technology has to be made intelligible in three minutes or it does not make air. The work spans geographies most commentators never touch. Riddell has operated across the UK, Saudi Arabia, Dubai, Kuwait, China, New Zealand and Australia. His advisory list includes Google, PepsiCo, Credit Suisse, EY, Jaguar Land Rover and Macquarie Bank. The through line in every engagement is a single question: which technology shifts will actually change the economics of this business, and which are a rounding error? Key speaking topics Digital transformation and emerging technology strategy Artificial intelligence and its business implications The future of leadership in a disrupted economy Innovation and business model reinvention Consumer behaviour and customer experience in a digital economy Global technology trends and geopolitical drivers Organisational change in the face of rapid disruption Ideal for Boards and executive committees of large organisations working through technology-led transformation Chief Strategy Officers, Chief Digital Officers and Chief Transformation Officers with accountability for the digital agenda Leadership conferences in consumer, financial services, telecommunications and government sectors Innovation leads and strategy teams responsible for identifying and acting on emerging technology trends Audience outcomes A sharper filter for separating technology signal from noise in their own industry Named examples of how emerging technologies are already reshaping consumer behaviour and commercial models A frame for deciding which trends warrant investment, and which can safely be deferred Language for explaining complex technology shifts to boards and customers without losing the substance A clearer view of which internal questions about digital capability have not yet been asked

Why organisations work with Chris Moon Reference points for crisis decision-making come directly from surviving Khmer Rouge captivity in Cambodia and self-treating critical injuries inside a Mozambique minefield after a landmine explosion in 1995. Brings formal academic grounding to the subject: a Master’s in Security Management from the University of Leicester, focused on human behaviour and management theory. Credentials a senior audience registers immediately: an MBE awarded in 1996 for services to the HALO Trust, and honorary doctorates from the Universities of Plymouth, Leicester and Exeter. Has been booked by Microsoft, Ernst & Young, Autodesk, Skanska, Direct Line Group and London Business School executive programmes, typically on leadership in high-pressure environments. Biography highlights Former British Army officer, commissioned into the Royal Military Police after graduating from the Royal Military Academy Sandhurst. Led landmine clearance operations for the HALO Trust in Cambodia and Mozambique from 1993; awarded MBE in 1996 for services to demining. Survived abduction by Khmer Rouge forces in Cambodia and negotiated the release of himself and two colleagues from captivity. Lost his right arm and lower right leg after a landmine explosion in a supposedly cleared safety lane in Mozambique in 1995. First amputee to complete the Marathon des Sables (1997); subsequently completed the Badwater 135 ultra in Death Valley and, in 2024, a solo unsupported 500-mile Camino de Santiago at age 62. Author of One Step Beyond (Pan Macmillan); Master’s in Security Management from the University of Leicester; honorary doctorates from Plymouth, Leicester and Exeter. Biography A landmine detonated in a supposedly cleared safety lane in Mozambique in 1995. Chris Moon, then running mine clearance for the HALO Trust, lost his right arm and lower right leg. He treated himself where he lay, and reached a South African hospital where doctors said they had never seen anyone survive with so little blood remaining. Moon came to the work through the British Army. After Sandhurst and three years of operational duty with the Royal Military Police, he left in 1993 to lead landmine clearance operations for the HALO Trust. Two years before the Mozambique explosion, he had already negotiated his way out of Khmer Rouge captivity in Cambodia along with two colleagues. The MBE followed in 1996, for services to demining. Within a year of leaving hospital he completed the London Marathon. In 1997 he became the first amputee to complete the Marathon des Sables, the 250km race across the Sahara. The Badwater 135 in Death Valley followed. At age 62, in 2024, he completed a solo unsupported 500-mile Camino de Santiago. Alongside the endurance work he holds a Master’s in Security Management from the University of Leicester and serves as an adviser to the NHS on prosthetics. The organisations that retain him now tend to be those in which decisions carry operational weight: Microsoft, Ernst & Young, Skanska, Direct Line Group, and London Business School executive programmes. In those rooms, his argument keeps coming back to one observation. The responses leaders fall back on under severe pressure are the ones they have already rehearsed in ordinary conditions. Key speaking topics Leadership and decision-making under pressure Crisis response and operational risk Resilience and human performance Safety culture in high-risk industries Personal accountability in operational settings Ideal for Senior leadership teams in operationally intensive industries: construction, utilities, energy, defence, transport Heads of risk, safety and security responsible for how the organisation performs in a crisis Boards and executive programmes working on leadership in high-pressure conditions Health and safety conferences where the audience is operational leadership Audience outcomes Recalibration of what operating “under pressure” actually involves when conditions are genuine A stock of specific, verifiable examples of decision-making in extreme conditions that audiences can apply to their own work Vocabulary for discussing risk, accountability and resilience that is grounded in operational terms A baseline for what sustained performance under difficult conditions looks like across three decades

Why organisations work with Chris Hoy He won six Olympic golds across four Games, a career that required rebuilding for a new event (the kilo was removed after Athens) and winning three golds in a single Olympics. Audiences get a first-person account of sustained performance at the very top, not a theory of it. His perspective on adversity carries unusual weight. Since his stage 4 prostate cancer diagnosis in October 2024, he has spoken publicly about living and working through it, and his openness triggered a near eight-fold spike in NHS searches for prostate cancer symptoms. He is a Laureus World Sports Academy member and BBC Sports Personality of the Year, credentials that put him among the small group of athletes peer-recognised for how they competed, not only what they won. He has reinvented himself commercially, as a Le Mans motorsport driver, children’s author of the Flying Fergus series with Joanna Nadin, and memoirist with All That Matters. That gives the talk a second life beyond the medal count. Biography highlights Six-time Olympic gold medallist and one-time Olympic silver medallist across Sydney, Athens, Beijing, and London. Three gold medals at Beijing 2008, the first British male to do so at a single Games since 1908. 11-time UCI Track Cycling World Champion. Team GB flag bearer at the London 2012 Opening Ceremony; BBC Sports Personality of the Year 2008. Knight Bachelor (2009) for services to sport; Laureus World Sports Academy member (2017). Author of All That Matters (Hodder and Stoughton, 2024) and the Flying Fergus children’s series with Joanna Nadin; the Sir Chris Hoy Velodrome in Glasgow is named in his honour. Biography The velodrome in Beijing in August 2008 produced one of the defining British sporting runs of the modern era: three gold medals in the Keirin, Sprint, and Team Sprint, the first time a British man had taken three at a single Olympics since Henry Taylor in 1908. Four years later at London 2012, a sixth gold in the Keirin made him, at that moment, Britain’s most decorated Olympian. Behind the medal count is a career that required genuine reinvention. The kilometre time trial, the event in which Hoy won his first individual Olympic gold in Athens, was dropped from the programme after 2004. He retrained for the Keirin and Sprint, the events he would dominate in Beijing. Eleven world titles, a knighthood in 2009, and membership of the Laureus World Sports Academy in 2017 followed the same pattern: technical preparation, deliberate pressure-testing, and the discipline to keep the standards consistent across cycles. Retirement in 2013 became a series of second acts. He raced at the Le Mans 24 Hours and won the European Le Mans Series LMP3 title in 2015. He wrote ten books in the Flying Fergus children’s series with Joanna Nadin. In October 2024 he disclosed a stage 4 prostate cancer diagnosis and published All That Matters with Hodder and Stoughton, a memoir about the diagnosis and the family around it. The disclosure was followed by a near eight-fold jump in NHS searches for prostate cancer symptoms. For senior audiences, what Hoy offers is the lived version of something most performance literature only describes: how you build, hold, and eventually renegotiate an identity around sustained excellence when the conditions change beneath you. Key speaking topics Sustained high performance at elite level Preparation and composure under pressure Resilience and adversity Team performance and role clarity Reinvention across careers Leadership through personal and organisational uncertainty Ideal for Executive teams and boards setting long-horizon performance standards. Sales kick-offs and leadership conferences framed around sustained execution under pressure. High-performance teams benchmarking preparation, recovery, and coordination. Organisations working on resilience, wellbeing, and leading through uncertainty. Audience outcomes A first-person view of how three gold medals at a single Games were actually prepared for, not the sanitised version. A sharper sense of what it takes to reinvent a career when the rules change mid-cycle, from an Olympic-event restructure to a terminal diagnosis. Specific reference points, Athens, Beijing, London, Le Mans, the cancer disclosure, that audiences can use as shared shorthand for composure and preparation. A more honest framing of resilience than most corporate decks allow, from someone speaking with direct personal authority.

Why organisations work with Chris Boardman Demonstrable experience building high-performing teams in three distinct environments: elite sport (the British Cycling R&D team known as the «Secret Squirrel Club»), commercial business (Boardman Bikes), and UK national infrastructure (Active Travel England). The pattern transfers. Most speakers only have one of these on the CV. Genuine authority on driving innovation inside institutions that are structurally set up to resist it. His work on the Bee Network in Greater Manchester, alongside Mayor Andy Burnham, is a case study in pushing something new through a political and administrative system built for continuity. Credibility with senior leaders who are tired of generic «marginal gains» content. Boardman was inside the team that produced the phrase and can explain what the method actually looked like on the ground at British Cycling, without the subsequent mythology. A personal story of reinvention that holds a senior room’s attention: carpenter, Olympic champion, product entrepreneur, commissioner of a £2 billion government agency, with the same discipline around preparation running through each phase. Biography highlights Olympic gold medallist, Barcelona 1992 (4km individual pursuit); first British cycling gold in 72 years. World Hour Record holder on two separate occasions; three times wore the yellow jersey at the Tour de France; three-time World Champion. CBE (2022) for services to transport; MBE (1992) for services to cycling. Led the R&D group within British Cycling known as the «Secret Squirrel Club»; co-founded Boardman Bikes with Alan Ingarfield and Sarah Mooney. National Active Travel Commissioner for England and Chair of Sport England, with oversight responsibility for billions of pounds of public investment in active travel and sport. Author of «Triumphs and Turbulence» (Cross Sports Cycling Book of the Year, 2017); BBC and ITV cycling commentator, including London 2012 Olympic coverage. Biography Britain had not won an Olympic cycling gold in seventy-two years. In 1992, at Barcelona, a former carpenter from the Wirral crossed the line first on a Lotus frame. Chris Boardman’s name has been tied to technology-led performance ever since. Two decades later, that fascination with preparation had been institutionalised. As head of research and development at British Cycling, Boardman led the small team that became known inside the sport as the Secret Squirrel Club. Its remit was to find every unglamorous, repeatable improvement a well-prepared squad could stack on top of raw talent. The approach underwrote Team GB’s dominance at Beijing 2008 and London 2012. The phrase «marginal gains» was, in practice, its house style. The same method has since travelled further than most sporting careers ever do. Alongside Mayor Andy Burnham, Boardman designed the Bee Network as Greater Manchester’s first Cycling and Walking Commissioner: an 1,800-mile, £1.5 billion plan to rewire how a city region moves. From 2022 he has led Active Travel England, the national executive agency responsible for the standard of walking and cycling infrastructure across the country. He chairs Sport England in parallel. What makes him useful in a senior boardroom is the translation. Most speakers have built one high-performing team, in one context. Boardman has done it three times: inside an elite sporting federation, inside a consumer bike business he co-founded, and inside a government agency running a £2 billion programme. The common thread is stamina: how you keep a team intact and productive long enough to deliver something the surrounding system quietly prefers not to change. Key speaking topics High-performance team building Innovation culture in complex institutions Change leadership and organisational resistance Marginal gains and operational excellence Leading large-scale public delivery Personal reinvention and career translation Ideal for CEOs and senior leaders responsible for major transformation programmes Public sector, transport, and infrastructure leaders delivering long-duration projects Innovation, strategy, and transformation directors inside risk-averse institutions Audience outcomes A sharper view of what it takes to build a team capable of sustained high performance, drawn from inside British Cycling’s Olympic programme. A working understanding of why innovation usually fails inside institutions, with examples from both elite sport and UK public policy. Specific examples of moving large organisations from strategy to delivery, drawn from the Bee Network and Active Travel England. A direct, practical account of managing one’s own career through repeated reinvention.

Why organisations work with Chris Bertish The only person to have crossed the Atlantic Ocean alone on a stand-up paddleboard, a 93-day unsupported crossing completed in 2017. That body of lived experience gives his lessons on preparation and sustained performance an authority almost no other speaker can claim. Speaks from five years of deliberate engineering and rehearsal before each expedition. Leaders hear how contingency planning and fear management get built long before they are ever needed. Holds Guinness World Records in big wave surfing, open-ocean stand-up paddleboarding and solo wing-foil ocean crossing. Few speakers can demonstrate sustained performance across this range of unrelated operational systems. Structures every major expedition around raising funds for named charities including Operation Smile and The Lunchbox Fund. Audiences see purpose functioning as an actual operating constraint on decisions taken at sea. Biography highlights First person to complete a solo, unsupported crossing of the Atlantic Ocean on a stand-up paddleboard (Morocco to Antigua, 93 days, March 2017). First person to complete a solo, unsupported wing-foil crossing of the Pacific Ocean (California to Hawaii, 48 days, 2022). Winner of the Mavericks Big Wave Invitational at Half Moon Bay, California, in 2010. Best-selling author of Stoked! (Penguin Random House) and All In!; co-director of the award-winning documentaries Ocean Driven and Last Known Coordinates. Featured in The New York Times, The Washington Post, The Guardian, and on BBC, CNN, NPR and National Geographic. Selected as a Genius 100 Visionary by the Albert Einstein Foundation, alongside figures including Deepak Chopra and Sir Ken Robinson. Biography The Atlantic Ocean was crossed for the first time on a stand-up paddleboard in March 2017. The crossing took 93 days at sea and required roughly two million paddle strokes. Chris Bertish was alone for every one of them, in a custom-built 20-foot craft designed by naval architect Phil Morrison. Before the crossing, Bertish had already won the 2010 Mavericks Big Wave Invitational at Half Moon Bay in the largest waves in the competition’s history. He arrived in California without his board or a sponsor, borrowing both. The value organisations draw from his story lies in the five years of engineering and rehearsal that preceded the expedition, the part that never appears in the documentary. His body of work covers ocean disciplines that do not naturally overlap. In 2022 he became the first person to wing-foil solo across the Pacific, from California to Hawaii in 48 days. In 2025 he sailed an open beach catamaran from San Diego toward Oahu with no cabin, again solo and unsupported. Each expedition is a new operating system built under different constraints, which maps closely onto what senior teams face through extended transformation programmes. Every expedition sits inside a structure of named beneficiaries. The Atlantic crossing raised more than $400,000 for Operation Smile, The Lunchbox Fund and Signature of Hope Trust. His company, Chris Bertish Impossible, is a certified B Corp, and his Chris Bertish Foundation is a registered 501(c)(3). Audiences come away with a working example of how purpose operates as an actual constraint on decisions at sea, a form of evidence most leadership keynotes cannot offer. Key speaking topics Resilience under sustained, real-world pressure Risk and fear management in high-consequence decisions Preparation discipline and systems redundancy Purpose-driven leadership Change and adaptability under uncertainty Peak performance and mindset Ocean conservation and sustainable business Ideal for Leadership teams asking their people to sustain effort through extended transformation or recovery programmes. Sales, commercial and delivery organisations facing high-stakes, high-pressure execution cycles. Senior offsites, executive retreats and all-hands conferences focused on resilience, purpose or culture change. ESG, sustainability and B Corp-aligned organisations looking for a credible voice on purpose as operating principle. Audience outcomes A concrete sense of what preparation looks like when failure carries real consequences. Practical tools for managing fear and risk when systems fail and no external help is available. A working example of purpose operating as a genuine constraint on decisions under pressure. A shift in how teams think about the scale of goals that are achievable through sustained preparation.

Why organisations work with Cedric Dumont His performance model is built from conditions where cognitive failure is fatal – not from business simulations. The gap between knowing what to do and doing it under pressure is one that only genuine extreme-environment experience can close. His academic grounding in Applied Sports & High Performance Psychology means the frameworks he brings into leadership programmes are clinically structured – not borrowed metaphor. The neurochemistry of flow – the state in which hyper-awareness and peak decision-making converge – is a concept he has lived under life-or-death conditions. He translates it into actionable emotional regulation tools that leaders can apply within weeks. His two books, Dare to Jump and Defy Gravity (Simon & Schuster, 2025), give organisations a portable framework they can embed in development programmes beyond the event itself. He delivers in English, Dutch, and French – making him a practical choice for European leadership events that span language and cultural context. Biography highlights Red Bull athlete and pioneer in basejumping and wingsuit flying, with over 11,000 skydives and 2,500 BASE jumps Holds records including first BASE jump from the Vilnius TV Tower, Lithuania (170m, 2009); Jin-Mao Tower, Shanghai (431m); and the Royal Gorge Bridge, Colorado (384m) Degree in Applied Sports & High Performance Psychology Author of Dare to Jump (Lannoo Campus) and Defy Gravity (Simon & Schuster / Lannoo Campus, 2025) TEDx speaker: “When Women Succeed, We All Win” (listed on TED.com); TEDxUHasselt talk on flow, survival, and high-pressure environments Clients include PwC Belgium, Brussels Airport, Le Pain Quotidien, and Spadel Biography Cedric Dumont has made over 11,000 skydives and 2,500 BASE jumps – and holds records from locations including Shanghai’s Jin-Mao Tower and the world’s highest suspension bridge in Colorado. He has been a Red Bull athlete since the turn of the millennium. He also holds a degree in Applied Sports & High Performance Psychology. That combination is the foundation of his work. In extreme environments, flow state is not a performance aspiration – it is the condition for survival. Dumont has spent two decades studying how the cognitive and emotional mechanisms that make elite athletes function under mortal pressure can be transferred, deliberately and structurally, into leadership and organisational contexts. His two books – Dare to Jump (Lannoo Campus) and Defy Gravity (Simon & Schuster / Lannoo Campus, 2025) – develop this argument for a leadership audience. The core claim is that the skills organisations most need in disruption – emotional regulation, adaptive intelligence, calculated risk tolerance, and the ability to sustain focus under stress – are the same skills extreme athletes train systematically and that most leadership programmes treat as innate. He has brought this work to CEOs and senior leadership teams across Europe – including at PwC Belgium, Brussels Airport, and Le Pain Quotidien – and has delivered TEDx talks on both flow psychology and gender dynamics in risk-taking. He speaks English, Dutch, and French. Key speaking topics High-performance psychology under pressure The neurochemistry of flow and peak cognitive state Fear management and calculated risk-taking Leadership resilience and emotional regulation Energy management for sustainable performance Psychological safety and trust in high-performing teams Bold leadership and adaptive mindset Ideal for Senior leadership teams and C-suite executives navigating sustained disruption or transformation CHROs and L&D leads building resilience and performance capability at scale High-potential leader cohorts in executive development programmes Organisations using conference or offsite formats to reset culture and performance expectations Audience outcomes A structured model for understanding the psychology of performance under pressure – including why cognitive capability degrades under stress and how to reverse it Practical tools for emotional regulation and fear management transferable to high-stakes workplace decisions A clearer distinction between energy management and time management – and why the former determines sustainable output A framework for building psychological safety within teams, drawn from environments where trust is operationally critical Sharper awareness of the gap between knowing what to do and executing under pressure – and specific methods for closing it

Why organisations work with Brian Solis Operator and analyst in one seat. He runs ServiceNow’s global Innovation and Executive Briefing Centers while writing and researching, so the frameworks he presents are stress-tested on live enterprise engagements. Twenty-plus year track record naming shifts early. His “digital Darwinism” argument, developed across The End of Business as Usual, WTF and X, forecast customer-behaviour-led disruption before most boards were discussing it. Anthropological lens on AI and technology. He frames innovation around how customers and employees are actually behaving, not around the technology stack, which gives CX, marketing and transformation leaders usable material rather than vendor abstractions. Published thesis on the current executive question. Mindshift (Wiley, 2024) sets out how leaders move from reactive management to visionary direction in an AI-first operating environment, making him directly relevant to transformation and CEO agendas right now. Credible with both technology and customer experience audiences. His work is regularly cited across ServiceNow, Salesforce alumni networks, and customer-experience publications, which lets a single booking land with CIO, CMO and CXO communities. Biography highlights Head of Global Innovation, ServiceNow, overseeing Innovation and Executive Briefing Centers in Silicon Valley, New York, London, Paris, Sydney and Singapore. Former Global Innovation Evangelist, Salesforce. Former Principal Analyst, Altimeter Group, covering digital transformation, customer experience and disruption. Author of eight business books including Mindshift (Wiley, 2024), Lifescale (Wiley, 2019), X: The Experience When Business Meets Design, What’s the Future of Business and The End of Business as Usual. Ranked in Thinkers360 Top 50 Metaverse Thought Leaders, 2023. Hosts the (r)evolution video series and the WTF podcast, with a combined following of more than 700,000 across social platforms. Biography Digital transformation has been oversold and under-delivered inside most large enterprises. Programmes launch, dashboards light up, and the underlying operating model stays the same. Brian Solis has been writing about this gap for two decades and now sits inside it, as Head of Global Innovation at ServiceNow, running Innovation and Executive Briefing Centers across Silicon Valley, New York, London, Paris, Sydney and Singapore. His argument across eight books is consistent. Customer and employee behaviour shifts first, technology amplifies the shift, and organisations that treat innovation as a theatre of announcements get outrun by the ones that rewire how decisions are made. He captured this as “digital Darwinism” in The End of Business as Usual and sharpened it in X: The Experience When Business Meets Design and What’s the Future of Business. Mindshift, published by Wiley in October 2024, reframes the same question for an AI-first environment. It is aimed at executives who need to move their teams from reactive management to a visionary posture, spot trends early and convert them into prioritised innovation bets. Before ServiceNow, Solis was Global Innovation Evangelist at Salesforce and, before that, Principal Analyst at Altimeter Group, where he built much of the public research base he still draws on. He is one of the few voices in this space who operates at the intersection a senior buyer actually cares about: the analyst who names the shift, the author who frames it for a boardroom, and the operator responsible for making it real inside a global enterprise. Key speaking topics Digital transformation and digital Darwinism AI-era leadership and the mindshift from reactive to visionary Innovation strategy and the future of the enterprise Customer experience and behavioural change Disruption and emerging technology trends The future of work and employee experience Ideal for CEO, CIO, CDO and transformation leads responsible for enterprise-wide digital and AI strategy. CMO, Chief Customer Officer and CX leads rebuilding the customer model around new behaviour. Innovation, R&D and strategy leaders moving from proof-of-concept to operating-model change. Board and executive offsites framing the next three to five year technology and experience agenda. Audience outcomes A sharper read on which behavioural and technology shifts are material for their sector right now. A working definition of the difference between innovation theatre and innovation that changes the operating model. Language to argue internally for a move from reactive programmes to a visionary, trend-led agenda. A framework from Mindshift for spotting, prioritising and acting on emerging opportunities in an AI-first environment. Specific cues for aligning customer experience, employee experience and technology investment around the same thesis.

Why organisations work with Brian McBride He has actually done the job a board is usually asking about: scaled Amazon UK as CEO, then chaired ASOS and Trainline through listed-company growth. His view on digital disruption is operator-grade, not commentator-grade, grounded in P&L decisions inside a pure-play digital business. He has governed at national scale as President of the CBI and as Lead Non-Executive on the UK Ministry of Defence Board, which gives him a rare read on the business-state interface. He speaks the language of chairs, non-executives, and regulators fluently, because those are the roles he still holds. He is credible with both traditional boards and digital-native leadership teams, and comfortable translating between them. Biography highlights CEO of Amazon.co.uk, 2006-2011 Chairman of ASOS plc, 2012-2018 Current Chair of Trainline plc President of the Confederation of British Industry, 2022-2024 Lead Non-Executive Director, UK Ministry of Defence Board, 2020-2025 Independent non-Executive, KPMG UK Public Interest Committee Honorary Doctorate, University of Glasgow; Fellow of the Royal Society of Edinburgh Biography Amazon UK was still a challenger in the British market when Brian McBride took over as CEO in 2006. By the time he left in 2011, it had become the default reference point for what digital retail looked like in the UK, and the benchmark every high-street incumbent was measured against. That experience sits underneath almost everything he has done since. After Amazon he moved into chairing listed digital businesses. He chaired ASOS plc from 2012 to 2018 through its expansion as a global online fashion retailer, and he currently chairs Trainline plc, the UK-listed online rail and coach platform. Chairing digital-first companies at public-market scale is a narrow skill, and his track record in it is unusually deep. His governance reach runs well beyond any single company. He served as President of the CBI from 2022 to 2024, a period that included the most serious institutional crisis in the organisation’s recent history, and as Lead Non-Executive Director on the UK Ministry of Defence Board from 2020 to 2025. He is now an Independent non-Executive on KPMG UK’s Public Interest Committee and a senior adviser at Scottish Equity Partners. Earlier in his career he ran Dell’s UK and Northern Europe business and was Managing Director of T-Mobile UK, where he led the UK launch of 3G. Glasgow University awarded him an honorary doctorate in 2024 for services to business and philanthropy, and the Royal Society of Edinburgh elected him a Fellow in 2025. Key speaking topics Digital business leadership at scale E-commerce strategy and platform competition Board governance in listed digital companies Transformation inside traditional businesses Public and private sector leadership The UK business and policy environment Ideal for Chairs, CEOs and board directors of listed companies facing digital-era competition Executive teams inside traditional businesses running a transformation programme Senior leaders in public sector and government-adjacent institutions working with private sector partners CBI-level industry bodies, banks, professional services firms and large retailers Audience outcomes A working view of how a pure-play digital business actually makes decisions, from someone who ran one A sharper sense of what effective board governance looks like when the business model is still changing A clearer read on where leadership styles break down in the shift from traditional to digital-native operating models A grounded perspective on the UK business environment from a former CBI President Practical reference points from Amazon, ASOS and Trainline rather than abstract case studies

Why organisations work with Bill Taylor His central argument – that the most dangerous thing in a successful organisation is its own track record – gives leadership teams a precise, uncomfortable diagnosis, not a generic call to “innovate more.” Simply Brilliant provides a detailed, case-study-backed framework for achieving breakthrough performance in traditional and unglamorous fields, making it directly applicable to organisations outside tech and consumer markets. His research spans companies most strategy consultants never study – regional banks, industrial manufacturers, office cleaning businesses – which means his examples land with audiences tired of hearing about Apple and Amazon. His Mavericks at Work thesis – that the most successful competitors don’t try to out-execute rivals but redefine the terms of competition altogether – gives strategy teams a concrete alternative to benchmarking their way to mediocrity. As a former HBR editor and founding editor of a magazine that sold for $340 million, he brings practitioner credibility to arguments about how organisations actually change, not just how they should. Biography highlights Co-founder and founding editor, Fast Company, with Alan Webber; magazine sold for $340 million within six years of founding Former editor, Harvard Business Review Author of three books published by Portfolio/Penguin: Simply Brilliant (2016), Practically Radical, and Mavericks at Work Mavericks at Work: New York Times, Wall Street Journal, and BusinessWeek bestseller; named “Business Book of the Year” by both The Economist and the Financial Times Simply Brilliant named “Best Strategy and Leadership Book of 2016” by 800CEORead Regular contributor to Harvard Business Review; former “Under New Management” columnist, New York Times Sunday Business; former columnist, The Guardian Graduate of Princeton University (BA) and MIT Sloan School of Management (MBA) Named “Champion of Workplace Learning and Performance” by the American Society for Training and Development, alongside past recipients Jack Welch and Fred Smith Biography Fast Company was built on a single provocation: that the rules of business competition were being rewritten, and most organisations were too comfortable to notice. Bill Taylor co-founded the magazine from borrowed office space in Harvard Square, and within six years it had sold for $340 million – at the time, the second-highest price ever paid for a single magazine in the United States. The argument that drove it has shaped his work ever since. Taylor’s three books – Mavericks at Work, Practically Radical, and Simply Brilliant – are each structured around the same core tension: why do organisations with genuine competitive advantages so often fail to sustain them? His answer, developed most fully in Simply Brilliant, is that expertise becomes a trap. The knowledge that produced past performance quietly closes off the thinking that would produce future performance. It is not disruption from outside that limits most organisations – it is the weight of their own accumulated success. What makes this argument useful in practice is where Taylor looks for evidence. His case studies are not drawn from Silicon Valley or the usual gallery of tech unicorns. They come from regional banks, industrial suppliers, auto dealerships, and office cleaning companies – settings where leaders have no option to blame their industry for mediocrity. Simply Brilliant was named the best strategy and leadership book of 2016 by 800CEORead. Mavericks at Work was named “Business Book of the Year” by both The Economist and the Financial Times. Taylor writes regularly for Harvard Business Review and held an editorial role there before Fast Company. His work is consistently focused on a single, testable question: what does it actually take for leaders to let go of what made them successful, and build something better? Key speaking topics Organisational innovation beyond technology Breaking the experience trap in established industries Competitive strategy and differentiation Culture as competitive advantage Leadership imagination and renewal Change management in traditional organisations Talent, engagement, and high-performance culture Ideal for CEOs and senior leadership teams in established, non-tech industries facing competitive reinvention Strategy and transformation leads planning large-scale organisational change programmes Executive conferences where the audience has heard the Silicon Valley playbook and needs a different frame CHROs and culture leads connecting people strategy to competitive performance Audience outcomes A named framework for diagnosing why expertise becomes an obstacle to growth – and what to do about it Case studies from non-tech, traditional industries that reframe what competitive reinvention looks like in their own sector Practical questions for testing whether their organisation’s current strategy is genuinely distinctive or competitively invisible A clearer sense of where leadership imagination, rather than market conditions, is the binding constraint on performance Language for talking to boards and leadership teams about transformation that doesn’t rely on disruption clichés

Why organisations work with Ben Ainslie The 2013 America’s Cup comeback – Oracle Team USA recovering from 8-1 down to win 9-8, with Ainslie as a late-joining tactician – is one of the most documented examples in sport of collective decision-making under existential, real-time pressure; he was inside it, not watching it. He has led the British America’s Cup team across four consecutive editions from founding to Louis Vuitton Cup victory, navigating a sponsor exit, a team restructure, and a PE-backed rebuild – the leadership challenges here sit closer to a turnaround CEO than a sporting champion. Where most elite sport speakers speak from an individual athlete’s perspective, Ainslie has built and led a 200-person high-performance organisation with institutional investors, commercial partners, and multi-year competitive strategy – his understanding of what performance culture requires at scale is operational. He founded BAR Technologies in 2016 to commercialise elite sailing engineering in commercial marine industries, demonstrating that his thinking about high-performance systems translates into product development and industrial innovation beyond competition. As founder of the 1851 Trust – which has engaged over 1.5 million young people globally in STEM and climate education – he has built long-term talent and education infrastructure alongside his competitive programme: a model directly relevant to organisations thinking about capability pipelines rather than just current performance. Biography highlights Four Olympic gold medals (Sydney 2000, Athens 2004, Beijing 2008, London 2012) and one silver (Atlanta 1996) across five consecutive Olympic Games Tactician for Oracle Team USA in the 2013 America’s Cup, contributing to one of sport’s most documented competitive comebacks: from 8-1 down to a 9-8 series win Founded the British America’s Cup team in 2012; led it – through successive iterations as Ben Ainslie Racing, INEOS Team UK, and INEOS Britannia – to win the 2024 Louis Vuitton Cup in Barcelona, Britain’s first America’s Cup match appearance in 60 years Emirates Great Britain SailGP Team (Athena Sports Group) won the 2025 SailGP Championship Founder, BAR Technologies (2016): maritime innovation company applying high-performance sailing engineering to commercial marine industry Founder, 1851 Trust (2014): sport-inspired STEM and climate education charity; Royal Patronage from HRH The Princess of Wales; over 1.5 million young people engaged globally Knighted for services to sailing; previously appointed MBE, OBE, and CBE; ISAF World Sailor of the Year four times (1998, 2002, 2008, 2012) Biography The 2013 America’s Cup in San Francisco produced one of the most compressed examples of collective decision-making under competitive pressure in the history of sport. Oracle Team USA, trailing 8-1 in a first-to-nine series, won eight consecutive races to take the Cup 9-8. Ben Ainslie joined as tactician mid-series and is recognised as a central figure in that turnaround. That moment belongs to a much longer record. Ainslie won medals across five consecutive Olympic Games between 1996 and 2012 – silver in Atlanta, then four consecutive golds across the Laser and Finn classes – establishing himself as the most successful Olympic sailor in history. What the record demonstrates is not simply exceptional individual talent, but the capacity to sustain competitive performance across two decades of changing conditions, equipment classes, and rivals. Since 2012, the same discipline has been applied to building organisations. The British America’s Cup team Ainslie founded – through successive iterations as Ben Ainslie Racing, INEOS Team UK, and INEOS Britannia – won the 2024 Louis Vuitton Cup in Barcelona, making it the first British team in 60 years to qualify for the America’s Cup match, and the first in 90 years to score points in the match itself. Alongside the racing programme, he founded BAR Technologies in 2016 to commercialise high-performance marine engineering, and the 1851 Trust in 2014, which has engaged over 1.5 million young people globally in STEM and climate education – both carrying Royal Patronage. For senior leaders, the combination is specific and current. Ainslie’s experience covers individual elite performance, real-time decision-making in competitive crises, multi-cycle team leadership, and the structural work of building and rebuilding high-performance organisations under financial and competitive pressure. The Emirates Great Britain SailGP Team, part of his Athena Sports Group, won the 2025 SailGP Championship – evidence that the performance culture he has built is still being tested, and still delivering. Key speaking topics High-performance team leadership across competitive cycles Decision-making under competitive pressure Organisational resilience and rebuilding after setback Elite team culture and identity Strategic risk in high-stakes environments Performance under sustained adversity Talent development and long-term performance pipeline Ideal for Senior leadership and C-suite teams navigating high-stakes competitive environments or post-setback rebuilds Chief People Officers and HR leadership focused on building durable, high-performance cultures rather than episodic peak performance Boards and executive committees managing structural transitions, sponsor or investor changes, or long-horizon competitive strategy Conferences focused on leadership excellence, organisational performance, and team culture Audience outcomes A concrete reference framework – drawn from five Olympic campaigns and four America’s Cup cycles – for what distinguishes teams built to perform once from teams built to perform repeatedly First-hand perspective on real-time collective decision-making under existential competitive pressure, with reference to the 2013 America’s Cup comeback A clearer understanding of what high-performance culture requires at the systemic level – identity, accountability, recruitment, and succession – rather than in peak-moment inspiration Practical reference points from building, losing, and rebuilding a 200-person elite organisation across multiple competitive and commercial cycles A perspective on running performance culture and innovation infrastructure in parallel, drawn from Athena Sports Group, BAR Technologies, and the 1851 Trust

Why organisations work with Beau Lotto His central argument is scientific, not motivational: the brain did not evolve to see the world accurately, it evolved to survive, which means every leader’s judgment is shaped by assumptions they cannot see. That insight reframes the innovation problem from a strategic failure to a perceptual one. Lab of Misfits designs Experiential Experiments: structured immersive experiences that demonstrably shift how audiences perceive in real time, not merely inform them about perception. An audience leaves having experienced a change in how they see, not having heard a case for why change is necessary. His awe research, conducted with Cirque du Soleil and published in peer-reviewed form, is a named organisational experiment demonstrating that specific emotional states measurably alter perception and behaviour, giving executives evidence-based ground for culture and creativity investment. The Blackawton Bees project, which produced the first peer-reviewed scientific paper authored by primary school children, published in the Royal Society’s Biology Letters, is proof that his participative science method changes how non-experts engage with uncertainty and discovery. Over 70 peer-reviewed articles give hard scientific grounding to conclusions that most innovation and leadership speakers make from anecdote or case study alone. Biography highlights PhD in Cellular and Molecular Developmental Neuroscience, University of Edinburgh Medical School; BSc in anatomy and physiology, UC Berkeley; postdoctoral fellow at Duke University Lecturer then Reader at University College London; currently Visiting Scholar at New York University Founder of Lab of Misfits (2001), described across multiple independent sources as the world’s first neuro-design studio; clients include Cirque du Soleil, Microsoft, and L’Oréal Author of Deviate: The Science of Seeing Differently (Hachette Books, 2017); co-author of Why We See What We Do with Duke neuroscientist Dale Purves Three mainstage TED talks; combined online viewership of over 1.6 million Led the Blackawton Bees project, which produced the first peer-reviewed scientific paper authored by primary school children (Royal Society’s Biology Letters, 2010) Featured in BBC Horizon; Lab of Misfits held a two-year public residency at London’s Science Museum (2010–2012) Biography When the brain processes information, it does not reflect the world. It predicts it. That is the central finding of Beau Lotto’s 25 years of research into human perception, and it has a direct organisational consequence: the assumptions leaders cannot see are the ones most reliably shaping their decisions. Lotto earned his PhD in Cellular and Molecular Developmental Neuroscience at the University of Edinburgh, completed postdoctoral work at Duke University under neuroscientist Dale Purves, and went on to become a Reader at University College London. His research, spanning more than 70 peer-reviewed articles, examines how the brain constructs reality at the cellular, computational, and perceptual levels, with the aim of understanding how biologically-inspired systems adapt to uncertainty. That research became the basis for Deviate: The Science of Seeing Differently (Hachette Books, 2017), which argues that the next significant innovation, in business as in science, is not a new technology but a new way of seeing. To put the thesis into practice, Lotto founded Lab of Misfits, the world’s first neuro-design studio, which has designed Experiential Experiments for organisations including Cirque du Soleil, Microsoft, and L’Oréal, and conducted peer-reviewed awe research with Cirque du Soleil that demonstrated measurable psychological and behavioural effects from specific experiential conditions. His three mainstage TED talks and a two-year residency at London’s Science Museum, where his Lottolab studio ran live public experiments in perception, establish a rare combination: a working scientist who has spent decades translating rigorous neuroscience into experiences that change how both individual leaders and large audiences actually perceive. For organisations serious about adaptation, that distinction matters. Key speaking topics Neuroscience of perception and decision-making Leading and adapting under uncertainty Perceptual constraints on innovation The science of awe and its organisational applications Assumptions, context, and behavioural change Experiential science and participative learning Creativity and the ecology of innovation Ideal for C-suite and senior leadership teams navigating significant strategic or cultural change Transformation and innovation leads looking for evidence-based frameworks rather than motivational framing CHROs and learning and development leaders building cultures of curiosity and adaptability Boards and strategy forums grappling with decision-making quality under conditions of complexity Audience outcomes A neuroscientific understanding of why assumptions – not a lack of information – are the primary constraint on leadership judgement and organisational change Direct, first-person experience of how perception can be altered, not just an explanation of why it matters A reframed understanding of uncertainty: why it is a precondition for discovery and adaptation, not simply a risk to be managed Concrete vocabulary for discussing perceptual bias and assumption in team and leadership contexts Awareness of how experiential design and structured questioning can expand the range of what an organisation is able to see