Geschäftsstrategie & Wachstum speakers
Strategen, Ökonomen und Unternehmer, die Organisationen dabei helfen, Chancen zu erkennen und mit Überzeugung umzusetzen
Speakers Associates represents 320 speakers on Geschäftsstrategie & Wachstum, including Kemal Apaydin, Arnt Eriksen, Michael Lyon, Peter Fisk, Neri Karra Sillaman, Mark Ritson, Olivier Sibony, Itai Green, Tom Goodwin und Rita McGrath.
Most strategy processes treat the future as uncertain and respond by hedging. That posture costs time and investment while competitors move on signals that were knowable in advance. Leadership teams need a disciplined way to separate the parts of the future that are already decided from the parts that are still open, and to act on each differently.
Most service industries are full of skilled practitioners trapped inside fragile small businesses. They can deliver the work, but the economics of premises, admin, and client acquisition quietly erode the margin. The question for any founder entering a category like this is whether a better operating model can release the talent that is already there.
Most businesses facing digital disruption respond with better law, better lobbying, or better content controls. None of those work when the underlying consumer behaviour has already shifted. The harder problem is building a business model that makes the illegal alternative redundant – and then persuading the incumbents whose economics you are disrupting to help you do it.
Europe’s economic strategy is being rewritten in real time. Leaders have to price in fragmenting trade, a defense spending shock, Chinese industrial competition, and a euro architecture still missing pieces a generation after launch. The hard question is not what is changing, but which shifts are structural and which will pass.
Multinationals with exposure to Central and Eastern Europe, Russia, the CIS and the wider MEA region are making capital and hiring decisions against a political backdrop that resets every quarter. Most corporate planning cycles are not built for that speed, and most regional leadership teams are left translating macro headlines into practical guidance for headquarters on their own. The question on the table is rarely what is happening; it is what to do about it next quarter.
Most large organisations have run AI pilots. Very few have turned them into an operating model that moves revenue, cost or risk at the scale of the business. The gap is not the technology. It is leadership conviction, governance design and the discipline to industrialise what works before the next cycle of tools arrives.
Building a category-defining consumer platform without venture capital forces every commercial decision into sharper relief. Founders who scale that way have to make pricing, content, partnerships and community choices that compound for two decades, not two funding rounds. The discipline that produces is rare, and difficult to teach from a textbook.
Most organisations know creativity matters. Few have built the conditions that make it work reliably. Innovation initiatives generate ideas. They rarely generate the structural environment in which those ideas can become commercial output. The tension is between the discipline required to run an efficient organisation and the openness required to produce anything genuinely new.
Customers have more choice than at any point in commercial history, and they leave at the first sign of friction. Most organisations still measure themselves on the service they think they deliver, not the experience customers actually have. The gap between the two is where margin, loyalty, and pricing power quietly disappear.
Western boards are making consequential decisions about China – on supply chains, investment exposure, and strategic partnerships – based on assumptions about how China’s government thinks and acts that are frequently wrong. Official data on the Chinese economy routinely understates the scale of structural risks. The gap between how China sees its own economic model and how the West interprets it is not a communications problem. It is a governance and risk problem, with material consequences.
Food and agribusiness companies tend to operate within one part of the value chain – retail, manufacturing, production, or inputs – and make strategic decisions based on a partial view. Consumer preferences, retail power dynamics and sustainability pressures are all shifting simultaneously, and their effects travel in both directions along the chain. A business that reads only its own segment will consistently misread both the timing and the scale of what is coming.
Customer expectations don’t shift gradually – they reset when a leading business makes a move that becomes the new standard. Most organisations track their own customers too closely and the forces reshaping those customers not closely enough. The arrival of AI has made the problem acute: more signals, faster change, and a greater penalty for placing bets on the wrong ones.