Estrategia de Marca

Why organisations work with Eloïne Barry She runs the infrastructure, not just the advice. African Media Agency’s wire service was the first of its kind built for the continent, and it gives any organisation she works with direct distribution into hundreds of African newsrooms rather than a slide deck about how to reach them. Her client record is the proof point buyers care about: campaigns delivered for the African Development Bank, IFC, the Bill and Melinda Gates Foundation, Mastercard, Western Union and Merck, not a pitch deck of hypothetical case studies. She translates between the European and North American boardroom and the African newsroom. That crossover, learned at PR Newswire across France, Germany and the EMEA region before she moved the operation south, is rare at a senior level. She has been recognised by the industry on its own terms: SABRE Africa, ASCOM Grand Prix Excellence, New African Magazine’s 100 Most Influential, and Bizcommunity’s PR personalities to watch list for 2026. Biography highlights Founder and CEO, African Media Agency (AMA), Abidjan, with operations across 30+ African countries and hubs in Abidjan, Johannesburg and Durban. Built the first pan-African press-release wire distribution service. Clients include the African Development Bank, IFC, Bill and Melinda Gates Foundation, Mastercard, Western Union and Merck. Winner, SABRE Africa Western Africa award 2026 (Bluemind Foundation “Heal by Hair” campaign); African SABRE Certificate of Excellence in Media Relations 2021; Grand Prix Excellence, ASCOM Abidjan 2019. Named in New African Magazine’s 100 Most Influential Africans 2022; recognised by MIPAD (Most Influential People of African Descent) in 2018. Tony Elumelu Foundation mentor; board member, Africa Communications Week and Africa No Filter. Biography Most multinationals that try to reach African audiences at scale run into the same problem. A campaign built for London or New York lands in Lagos, Nairobi or Abidjan and does not move. The media maps are different, the gatekeepers are different, and the ground truth changes by country. African Media Agency was built to close that gap, and Eloine Barry built African Media Agency. AMA is the Abidjan-headquartered firm behind the first pan-African press-release wire distribution service. It now reaches hundreds of newsrooms across more than 30 African countries, with operational hubs in Abidjan, Johannesburg and Durban. Clients include the African Development Bank, IFC, the Bill and Melinda Gates Foundation, Mastercard, Western Union and Merck, alongside governments and African-founded organisations. The agency’s work sits across three arms: AMA Wire for distribution, AMA PR for campaigns and advisory, and AMA Academy for journalist and communications training. Her own route into the work matters. Born in Lyon to a Senegalese mother and a Guinea-Bissauan father, she began her career at PR Newswire, running media relations across France, Germany, and later the wider EMEA and India region. That trajectory is why she is effective with European and American boards and with African newsrooms in the same week; she has sat on both sides of the brief. The industry has recognised the operating record. AMA won a SABRE Africa Western Africa award in 2026 for its Bluemind Foundation “Heal by Hair” mental health campaign, which scaled a Cameroonian-founded initiative into a partnership network spanning health ministries in Togo and Cote d’Ivoire and research groups at Paris Saclay and Santa Clara. Barry herself sits on the boards of Africa Communications Week and Africa No Filter, mentors on the Tony Elumelu Foundation programme, and was named by Bizcommunity among the ten PR personalities to watch in 2026. Key speaking topics Growth strategy for African markets Pan-African media and communications Government and public-sector communications in Africa African diaspora and return-to-Africa strategy Cross-cultural leadership between European, North American and African organisations Building and scaling media infrastructure in emerging markets Ideal for CMOs and heads of corporate affairs at multinationals planning or expanding African operations. CEOs and country leads of development institutions, foundations and NGOs running continent-wide campaigns. Government communications directors and ministries engaging African diaspora audiences. Founders and boards of African-built companies preparing for international visibility. Audience outcomes A clear read on why standard global PR playbooks fail in African markets and what replaces them. A grounded view of the African media landscape across anglophone, francophone and lusophone regions. Practical starting points for building credibility with African newsrooms, diaspora audiences and local regulators. A sharper sense of how communications strategy sits inside a broader market-entry or growth plan for the continent.

Why organisations work with Erik Saelens The Triple-A Brand Index (Authenticity, Accountability, Activation) gives leadership teams a structured diagnostic – not a creative brief – for understanding why brand trust is gained or lost, and what to do about it. His research base of 300+ rebranding and renaming operations worldwide is one of the largest of its kind; most brand consultants draw on case studies, Saelens draws on a proprietary empirical database. He operates at board level rather than at agency level – having served as senior brand advisor to the board of Royal Dutch Telecom KPN and as a current board director at multiple companies – which means his framing of brand problems maps directly onto the decisions executives actually face. His work on brand and M&A strategy addresses a gap that most marketing speakers ignore: the specific identity and equity challenges that arise when companies merge, acquire, or prepare for IPO. The Brandhome Method® gives marketing and strategy teams a replicable operating system for brand building, not a set of principles to interpret. Biography highlights Founder and executive strategic director of Brandhome Group, established 1995; active across strategy, design, and brand consultancy Creator of the Triple-A Brand Index – a proprietary brand measurement framework built around Authenticity, Accountability, and Activation Researched and executed more than 300 rebranding and renaming operations worldwide Former senior brand advisor to the board of Royal Dutch Telecom KPN; earlier career at Sodexo’s international brand management team Board director at Unbox (Belgium), CQ (US), and Stackin (US) Author of 15+ books on brand marketing, including The Brandhome Method®, The Story Wars, In Triple-A® We Trust, and Branded Columnist for The Drum; regularly profiled by the London Speaker Bureau and other international platforms Biography Brand equity is consistently listed as one of the most valuable intangible assets on a company’s balance sheet – and consistently treated as one of the least manageable. The gap between what organisations believe their brand is worth and their ability to actively steer it is where most brand strategy fails. Erik Saelens has spent 25 years closing that gap. As founder and executive strategic director of Brandhome Group, he has built one of the more unusual intellectual positions in brand strategy: a proprietary empirical base of more than 300 rebranding and renaming operations that allows him to speak about brand transformation not as a philosophy but as a pattern-recognition exercise. His Triple-A Brand Index – built around Authenticity, Accountability, and Activation – gives organisations a diagnostic framework for auditing brand trust, not just measuring brand awareness. His credibility at the executive level is grounded in practice rather than proximity. Before founding Brandhome, Saelens served as senior brand advisor to the board of Royal Dutch Telecom KPN, and he currently sits on the boards of companies including Unbox, CQ, and Stackin. His work on brand strategy in M&A and IPO contexts gives him a specific fluency in the decisions that matter most when brand equity is genuinely at stake – acquisition integration, identity rationalisation, and the reputational dimensions of market entry. Across 15 books – including The Brandhome Method®, The Story Wars, and In Triple-A® We Trust – and as a regular columnist for The Drum, Saelens has developed a body of work that is practical in architecture and commercially framed in argument. His audiences leave with a structured vocabulary for brand decisions, not a renewed conviction that branding matters. Key speaking topics Brand strategy and commercial brand architecture Rebranding and renaming operations Brand trust measurement and the Triple-A framework Brand management in M&A and IPO contexts Storytelling as a strategic brand instrument Internal branding and identity-driven organisations The future of marketing and consumer attention Ideal for CMOs and marketing leadership teams navigating brand transformation or post-acquisition integration Boards and C-suite executives making decisions on brand equity in M&A, IPO, or market expansion contexts Strategy and transformation leads in organisations undergoing identity change Senior marketers and brand managers seeking a structured, evidence-based approach to brand building Audience outcomes A clearer understanding of brand as a commercial asset with measurable dimensions, not a creative output Practical familiarity with the Triple-A framework as a diagnostic tool for brand trust A structured way to think about what changes – and what must be protected – in a rebranding operation Sharper criteria for brand investment decisions, particularly in M&A, IPO, and market entry scenarios An accessible methodology (the Brandhome Method®) for building or rebuilding brand from a strategic starting point

Why organisations work with Eunice Olumide A first-hand authority on what fast fashion looks like inside the industry, with parliamentary testimony that fed into the UK’s first inquiry on its environmental impact. A published voice on exploitation and sustainability in fashion through How To Get Into Fashion (Luath Press, 2018), drawn from a career walking for Vivienne Westwood, Alexander McQueen, Mulberry and Christopher Kane. An MBE-recognised broadcaster across BBC, ITV and Sky, comfortable holding a room of senior leaders without losing the substance of the argument. A curator and gallery founder whose programme links contemporary art with social and environmental causes, useful for organisations whose brand strategy intersects with culture. A V&A Design Champion with credibility in design, production and sustainability conversations that most fashion-adjacent speakers cannot match. Biography highlights MBE, 2017 Birthday Honours, for services to broadcasting, the arts and charity. Honorary Doctor of the University, The Open University, 2024. V&A Design Champion, 2018; permanent display at the National Museum of Scotland. Author, How To Get Into Fashion (Luath Press, 2018); contributor, Loud Black Girls (2020), edited by Bernardine Evaristo. Founder, Olumide Gallery, representing artists including Sokari Douglas Camp CBE, Richard Wilson, The Connor Brothers and Bradley Theodore. Acting credits include BAFTA-winning Trouble Sleeping, BAFTA-nominated Middleman, Star Wars: Rogue One, The Last Jedi and Noughts and Crosses. Biography Fashion is one of the largest polluters on the planet, and the people best placed to say so are the ones who have worked inside it. Eunice Olumide MBE walked for Vivienne Westwood, Alexander McQueen, Mulberry and Christopher Kane before turning her attention to the industry’s harder questions. Her testimony at the Houses of Parliament fed into the UK’s first inquiry on the environmental impact of fast fashion. Her 2018 book How To Get Into Fashion, published by Luath Press, is the long form of that argument. It treats exploitation, sustainability and diversity not as separate brand campaigns but as connected supply chain problems. The book sits alongside her V&A Design Champion role and her work with the Centre for Social Justice as evidence that her sustainability work is operational, not aesthetic. Olumide is also a broadcaster across BBC, ITV and Sky, an MBE recipient for services to broadcasting, the arts and charity, and an honorary Doctor of the University from The Open University. She founded Olumide Gallery in 2016 and represents contemporary artists including Sokari Douglas Camp CBE, Richard Wilson and The Connor Brothers, with a curatorial line that returns regularly to inclusion and environmental responsibility. For organisations, the value is the combination of access and argument. She has lived inside the commercial machinery she critiques, and she has put that critique on record in Parliament, in a published book, and through institutions including the V&A and the National Museum of Scotland. Key speaking topics Sustainability and ethics in fashion Fast fashion and supply chain accountability Diversity and inclusion in creative industries Art, culture and social impact Climate action and the consumer economy Women of colour in media and fashion Brand purpose and authentic advocacy Ideal for Boards and CSOs in fashion, retail and consumer brands working through ESG substance versus narrative. CMOs and brand leaders building sustainability and inclusion into commercial strategy, not communications. Cultural institutions, arts funders and philanthropic boards engaging with diversity in the creative sector. Conferences and leadership events seeking a credible voice on fashion, climate and social justice in one speaker. Audience outcomes A clearer view of how fast fashion actually operates, including the labour and environmental trade-offs that rarely surface in public discourse. A sharper sense of where corporate sustainability narrative diverges from supply chain reality. Practical reference points for inclusion in creative industries from someone who has worked at the top of one. Renewed confidence that ethics and commercial strategy can be argued together rather than traded off.

Why organisations work with Farrah Storr She has repositioned three major consumer media brands through structural decline in print and can speak with evidence about what actually protects audience, authority, and commercial performance when the category is shrinking. She launched Women’s Health UK from a three-person team with minimal budget into what industry records call the most successful women’s magazine launch of the century, a concrete case of building inside a constraint. She crossed from legacy publishing to Substack and now runs its international writer business, so she has operator experience on both sides of the media disruption that most leaders only read about. Her book The Discomfort Zone and the BMD method give her a published leadership argument on how individuals and teams perform in conditions most organisations try to engineer away. Her MBE for services to Media and Diversity, her Social Mobility Commissioner role and her National Theatre board seat give her a public record on social mobility and diversity in creative industries that goes beyond corporate talking points. Biography highlights Head of Substack International, previously Head of Writer Partnerships at Substack UK. Editor-in-Chief, ELLE UK, 2019 to 2021. Editor-in-Chief, Cosmopolitan UK, 2015 to 2019, where the title became the UK’s number-one women’s glossy. Launch Editor-in-Chief, Women’s Health UK, from 2012. MBE, 2024 King’s Birthday Honours, for services to Media and Diversity. Commissioner, Social Mobility Commission, from 2018; Board Member, National Theatre, from 2021. Author, The Discomfort Zone: How to Get What You Want by Living Fearlessly, Piatkus, 2018. BSME Editor of the Year 2012, 2018, 2020; PPA Editor of the Year 2018, 2019. TEDxExeter speaker, 2018, “The Discomfort Zone”. Biography Women’s Health UK was a three-person team with almost no budget when Farrah Storr launched it in 2012. By industry count it became the most successful women’s magazine launch of the century, and the pattern repeated at the titles that followed. Cosmopolitan UK, where she was Editor-in-Chief from 2015, became the country’s number-one women’s glossy inside her tenure. In 2019 she moved to ELLE UK to do a similar job on the luxury end of the same portfolio. Her argument as an operator is that consumer brands hold their authority through hard editorial judgement under constraint, not through more budget. That case is easier to make now because she has left the category she was running. In 2021 she joined Substack as the first Head of Writer Partnerships in the UK, building the writer base that anchors the platform in this market, and has since stepped up to lead Substack International. That arc, from print consumer titles into the paid newsletter platform that is reshaping them, is unusually clean. It gives her a credible view on what moves with a writer, what stays with a brand, and what the economics of direct subscription actually demand from a team. Her book The Discomfort Zone, published by Piatkus in 2018, sets out the BMD method, her shorthand for Brief Moments of Discomfort as a training discipline for individuals and teams. It is read alongside the public work: her 2018 appointment as a Commissioner on the Social Mobility Commission, her 2021 appointment to the board of the National Theatre, and the 2024 MBE for services to Media and Diversity. Key speaking topics Brand reinvention in consumer media Leading through structural change and category decline Platform economics and the paid newsletter shift The Discomfort Zone and the BMD method Social mobility and diversity in creative industries Women in leadership Editorial judgement as commercial discipline Ideal for CMOs, editorial leaders and heads of content in consumer brands, publishing, and media CEOs and executive teams running heritage brands through audience and format change CHROs and leadership programmes focused on leading in constrained, shrinking or contested categories Networks and conferences on women’s leadership, social mobility and diversity in creative industries Audience outcomes A named operator’s read on what actually protects brand authority when a category is contracting. A working view of the paid newsletter shift from the inside of the platform now reshaping consumer media. A concrete account of launching and repositioning brands on small teams and tight budgets. A usable leadership argument from the Discomfort Zone on how people and teams perform in uncomfortable conditions. A credible perspective on social mobility and diversity in the creative industries, grounded in public roles and personal record.

Why organisations work with Freddy Wexler A working hit-maker, not a commentator. Ten Billboard number ones with Justin Bieber, Ariana Grande, Post Malone, BLACKPINK and others give him a verifiable claim on how popular taste actually moves. The Billy Joel case study. Coaxing a thirty-year creative silence into a Grammy-stage single, including the full marketing rollout and an AI-directed music video, is a rare example of cultural reactivation that buyers can study end to end. Talent identification with a track record. Wexler scouted and pitched Stefani Germanotta as a future Madonna while she was still unsigned, and signed Rachel Platten before “Fight Song”. Useful for audiences thinking about how to spot signal early. A view on AI and creative work shaped by shipping product. The “Turn the Lights Back On” video was a Webby-winning AI-led production, which gives him a practitioner’s read on where machine generation helps and where it does not. Commercial track record across formats. Founder of The Brain Music with joint ventures involving Disney, Scooter Braun Projects, Warner Chappell and Prescription Songs, plus a first-look television deal with Disney. Biography highlights Grammy-nominated songwriter and producer with ten Billboard number one contributions Co-writer and producer of Billy Joel’s “Turn the Lights Back On” (Columbia Records, 2024), the artist’s first new pop single in roughly thirty years Album of the Year Grammy nomination for Justin Bieber’s Justice (2022); credited contributor on Laufey’s Bewitched, a 2024 Grammy-winning album Co-wrote “Stuck with U” by Justin Bieber and Ariana Grande, a Billboard Hot 100 number one that raised over five million dollars for first responders’ families Founder of The Brain Music, with joint ventures involving Disney, Scooter Braun Projects, Warner Chappell and Prescription Songs; first-look television deal with Disney Webby Award (2024) for direction of the AI-led “Turn the Lights Back On” music video; Golden Globe nomination for “Forbidden Road” from the Robbie Williams biopic Better Man Biography Billy Joel had not released a new pop single for thirty years when “Turn the Lights Back On” arrived in February 2024 on Columbia Records. The song was co-written and produced by Freddy Wexler, who spent more than a year developing the material with Joel from a CD of unfinished sketches. The track debuted at number one on classic hits and classic rock radio, picked up a Grammy-stage performance, and was packaged with an AI-directed music video that later won a Webby. As a worked example of how a dormant creative voice gets reactivated and brought back to market, it is unusually complete. That collaboration sits inside a longer hit-making record. Wexler has ten Billboard number one contributions and Grammy nominations across three consecutive years, including Album of the Year for Justin Bieber’s Justice and contributor credit on Laufey’s Bewitched. He co-wrote “Stuck with U” for Justin Bieber and Ariana Grande, a Hot 100 number one that raised more than five million dollars for first responders’ families during the early pandemic. His writing and production credits span Post Malone, BLACKPINK, Selena Gomez, Halsey, Diana Ross and Celine Dion. He is also a builder of companies. The Brain Music, founded in 2012, runs joint ventures with Disney, Scooter Braun Projects, Warner Chappell and Prescription Songs. The Freddy Wexler Company holds a first-look television deal with Disney and a slate spanning Nickelodeon’s Kid Cowboy, a Broadway production of The Last Five Years, and a Hulu special with Sebastian Maniscalco. The Variety Family Entertainment Impact Report has recognised the operation. For organisations, the relevant point is access to a practitioner who can describe how a cultural moment actually gets made, including the writing room, the artist relationship, the rollout, and the use of AI in production. Few speakers on creativity can point to a specific commercial artefact and walk a senior audience through the craft behind it. Wexler can. Key speaking topics Creativity as a working practice Storytelling across music, film and brand AI in creative production and music video direction Talent identification and early-signal spotting Cultural moments and the commercial rollout behind them Resilience and creative reinvention Philanthropy embedded in creative product Ideal for Marketing, brand and CMO leadership teams thinking about cultural relevance Creative and content function heads inside media, entertainment and consumer companies Innovation and product groups exploring AI-assisted creative production Senior offsites and leadership conferences looking for a practitioner perspective on craft Audience outcomes A working framework for how cultural moments are constructed, drawn from a specific recent case A practitioner’s read on AI in creative production, anchored in a Webby-winning video A more concrete sense of what early signal looks like in talent and ideas, before they are obvious Reference points from a hit-making catalogue that audiences can apply to their own creative briefs

Why organisations work with Fredrik Eklund He has built and scaled one of the highest-grossing residential real estate teams in the United States, with $4.6B in sales in 2022 and $3.77B in 2023, so his advice on client acquisition and closing is grounded in operator-scale results rather than theory. The Sell, his New York Times bestselling book with Penguin’s Avery imprint, gives audiences a named, testable ten-step framework for personal selling and pitching, which turns the keynote into a tool the team can use on Monday. A decade on Bravo’s Million Dollar Listing New York gave him unusual fluency in performing under pressure and building a personal brand in public, a capability most commercial leaders are now being asked to develop themselves. He speaks from a dual-market perspective, having built businesses in both Stockholm and Manhattan and having worked previously at SEB across London, Singapore, and Tokyo, which plays well with global sales audiences who want more than a US-only view. His core argument, that everyone in a client-facing organisation is already in sales whether they realise it or not, lands with audiences beyond the sales team itself, including founders, partners, and professional-services leaders. Biography highlights Co-founder, with John Gomes, of the Eklund Gomes Team at Douglas Elliman, reported as the top-producing residential real estate team in the US in recent years. Author of The Sell: The Secrets of Selling Anything to Anyone (Avery, 2015), a New York Times bestseller also released in Sweden and the UK. Original cast member of Bravo’s Million Dollar Listing New York from its 2012 launch through 2022, across nine seasons of MDLNY and two seasons of Million Dollar Listing Los Angeles. Co-star of Bravo’s Bethenny and Fredrik spin-off with Bethenny Frankel in 2018. Recipient, with John Gomes, of Douglas Elliman’s 2021 ICON Award for cumulative career sales of over $15B. Background in finance at SEB in Stockholm, London, Singapore, and Tokyo, and studies at the Stockholm School of Economics, before relocating to New York to build his real estate career from scratch. Biography The Eklund Gomes Team at Douglas Elliman closed $4.6B in residential real estate in 2022 and $3.77B in 2023, figures that place it near the top of any serious ranking of US real estate teams. Fredrik Eklund co-founded that business with John Gomes. The scale matters because it is the evidence base for everything he says on stage about sales, client trust, and building a personal brand in a market where every competitor looks equally credible on paper. Eklund arrived in Manhattan in his mid-twenties with a finance CV from SEB in Stockholm, London, Singapore, and Tokyo, and no real estate contacts. Within a year he was nominated for Rookie of the Year by the Real Estate Board of New York. The through line from that start to today’s team is a clear operating idea: in commoditised markets, the product is the seller. The Sell, published by Penguin’s Avery imprint in 2015 and a New York Times bestseller, sets out that idea as a ten-step framework covering authenticity, pitch construction, negotiation, and closing. A decade on Bravo’s Million Dollar Listing New York, from its 2012 premiere through his departure in 2022, turned Eklund into one of the most recognisable sales figures in American business media. It also taught him something less obvious that keynote audiences value. Senior people in client-facing roles, founders, partners, and relationship leaders, are now expected to carry a visible public profile. Eklund has been practising that craft, on camera and at scale, longer than most. For corporate audiences, the argument lands most sharply on two questions leaders are already asking. How do we train our best people to behave like owners of the client relationship rather than executors of a process, and how do we build the kind of personal credibility that moves a deal before the pitch starts. Eklund answers both from inside a live commercial operation, not from a classroom. Key speaking topics Personal selling and the close Personal brand for commercial leaders Client acquisition in commoditised markets Sales culture and high-performance teams Entrepreneurship and business building Negotiation and pitch craft Real estate and luxury markets Ideal for Sales kick-offs and revenue leadership offsites, particularly in financial services, real estate, professional services, and luxury sectors Partner, MD, and client-facing leader events where personal brand and relationship ownership are on the agenda Founder, entrepreneur, and growth-stage audiences building a commercial operation from scratch After-dinner and awards-night formats where a high-recognition keynote with commercial substance is wanted Audience outcomes A named ten-step framework from The Sell that teams can map directly onto their own pitch, pipeline, and closing process A sharper sense of what “personal brand” means in practical, revenue-linked terms, rather than as a social media activity Specific tactics for opening, holding, and closing a high-stakes client conversation in a commoditised market A harder view of what separates a top-tier sales operation from an average one, drawn from inside a team that has closed billions in annual volume Energy and confidence that translates into action the following week, not a feel-good moment that fades

Why organisations work with Gabriela Salinas She converts brand into a number a CFO will defend. Her methodology training underpins valuations used in M&A, licensing, litigation, and tax disputes at companies including Bank of America, Telefónica, and Repsol. She sits inside the rulebook. Membership of ISO/PC 231, the committee behind the international brand valuation standard, means she can speak with first-hand authority on what counts as a credible valuation and what does not. Her sustainability research pushes back on the prevailing ESG storyline. Perceived sustainability lifts brand value only when customers see it improving the product, a finding that reframes how marketing teams should brief CFOs on ESG spend. Three published books on brand valuation, including the Wiley reference manual cited across the discipline, give her a depth of source material that bureau speakers in marketing rarely match. She teaches the next generation of CFOs and CMOs at IE Business School, which means her frameworks are tested every term against live cases brought by senior executives. Biography highlights Senior Director, Brand Finance, and Global Managing Director of the Brand Finance Institute Adjunct Professor of Strategic Brand Management and Brand Valuation at IE Business School since 2011 Author of The International Brand Valuation Manual (Wiley, 2009) and two earlier brand valuation titles Member of ISO/PC 231, the international committee for the brand valuation standard Published in the Journal of Brand Management, Marketing Science Institute, and Harvard Deusto Business Review Previously Global Senior Brand Manager at Deloitte and Managing Director at Brand Finance Iberia Biography Brand is the largest single intangible on many corporate balance sheets, and one of the least understood by the people who sign off on its budget. Boards approve brand investment with little sense of how it converts to enterprise value. CFOs ask for a number and receive a story. Gabriela Salinas works at the seam between marketing and finance, where that confusion is most expensive. As Senior Director at Brand Finance and Global Managing Director of the Brand Finance Institute, she advises corporations on what their brand is worth, how to measure it, and how to manage it as a financial asset. Her client work has included Bank of America, Telefónica, Repsol, Mapfre, Iberia, LaLiga, and Johnson & Johnson. Her authority rests on three foundations. Twenty years of practitioner work across Brand Finance, Deloitte, and FutureBrand in New York, Madrid, Singapore, and Buenos Aires. Three published books on brand valuation, including the Wiley manual that remains a standard reference in the field. And membership of ISO/PC 231, the international committee that wrote the global standard for brand valuation methodology. Her recent research with Carmen Abril at Complutense University tests a question CFOs have been asking quietly for years. Does sustainability add brand value? The finding: only when customers see it improving the product. That answer travels well in rooms where marketing teams are under pressure to justify ESG spend in financial terms. Key speaking topics Brand valuation and intangible asset measurement Brand as a financial asset on the balance sheet Sustainability and brand value Corporate reputation and brand architecture Strategic brand management Brand portfolio strategy in M&A and licensing Ideal for CFOs and CMOs working to align brand investment with measurable enterprise value Boards reviewing brand performance, M&A intangibles, or ESG capital allocation Marketing and finance leadership teams jointly accountable for brand strategy Audience outcomes A working vocabulary for discussing brand in financial terms with CFOs, auditors, and investors Clarity on which brand metrics actually predict commercial outcomes and which are noise A defensible position on whether and how sustainability investment translates into brand value Familiarity with the ISO methodology that underpins formal brand valuation in M&A, tax, and litigation

Why organisations work with Gerald Ratner His name is embedded in the business lexicon. “Doing a Ratner” is not a metaphor; it is a documented event with a verified cost of £500m, which organisations reference every time a leader’s words threaten to become the story. He provides the only first-person account of what happens inside a catastrophic, self-inflicted reputational collapse; not from a crisis consultancy, but from the person who caused it, survived it, and rebuilt from it. His growth story stands independently of the fall. Taking Ratners Group from 130 stores and £13m in sales to 2,500 stores and over £1.2bn in turnover is a concrete case study in scaling a mass-market brand in a staid, elitist industry. He demonstrates that commercial credibility can be rebuilt without institutional support. The health club sold for £3.9m and GeraldOnline’s subsequent emergence as the UK’s largest online jewellery business were both built after banks had refused to back him. His 2007 autobiography “The Rise and Fall…and Rise Again,” reviewed in the Financial Times and serialised in the Sunday Times, gives audiences a structured, honest account rather than the selective narrative most comeback stories rely on. Biography highlights CEO and Chairman of Ratners Group, built into the world’s largest jewellery retailer, with 2,500 stores and annual sales exceeding £1.2bn by 1990 April 1991 speech at the Institute of Directors conference, Royal Albert Hall: a single remark wiped approximately £500m from the company’s market value The phrase “doing a Ratner” entered the English business vocabulary as a term for self-inflicted reputational damage; referenced in media, business schools, and boardroom conversations worldwide Author of “The Rise and Fall…and Rise Again” (Capstone/Wiley, 2007), serialised in the Sunday Times and reviewed in the Financial Times and Management Today Founded GeraldOnline in 2003, which became the UK’s largest online jewellery business Ranked first in The Sun’s published list of the 50 biggest business mistakes of all time Biography Most leaders know that reputation is fragile. Few have experienced, in precisely documented financial terms, exactly how fast it can go. In April 1991, a single off-the-cuff remark at the Institute of Directors annual conference at the Royal Albert Hall wiped £500m from Ratners Group within days. Gerald Ratner had built that company. He joined the family jewellery business in 1966 and, within two decades, grew it to 2,500 stores and over £1.2bn in annual sales, including H. Samuel, Ernest Jones, Watches of Switzerland, and more than a thousand stores in the United States. It was the world’s largest jewellery retailer. He was dismissed as CEO in November 1992. The company renamed itself Signet Group and expunged his name. What followed is the more instructive half of the account. After bankruptcy and a period of professional isolation, Ratner financed a health club in Henley-on-Thames against his home, sold it for £3.9m, and used the proceeds to launch GeraldOnline, a name forced on him because his former company blocked him from trading under his own. It became the UK’s largest online jewellery business. His 2007 autobiography, “The Rise and Fall…and Rise Again,” published by Capstone/Wiley and serialised in the Sunday Times, set out the full arc without omission. The phrase “doing a Ratner” now circulates in business schools and boardrooms internationally. It captures what happens when a leader’s offhand candour meets public trust at scale. Ratner is the only person who can speak to it from inside all three moments: the building, the collapse, and the recovery. Key speaking topics Reputational risk and crisis leadership Resilience and recovery after catastrophic failure Brand trust and the consequences of leadership communication Retail growth and mass-market brand building Entrepreneurship after failure Organisational crisis and business survival Ideal for Executive and senior leadership conferences where reputational risk, crisis management, or communication under pressure are on the agenda CHRO and L&D audiences focused on building genuine resilience culture, rather than frameworks without lived experience behind them Business award dinners, gala events, and after-dinner occasions where a high-recognition, self-deprecating narrative sets the tone Entrepreneurship and business growth forums where the full cycle of building, losing, and rebuilding a commercial enterprise is directly relevant Audience outcomes A concrete, real-world illustration of how quickly a leader’s words can overtake the reputation of an organisation they have spent years building An honest account of what recovery from professional catastrophe looks like in practice – including the financial, psychological, and strategic dimensions A sharper instinct for the gap between what leaders say internally and how public statements land with customers and markets Practical perspective on rebuilding commercial credibility without institutional backing, drawn from two separate comebacks in the same industry A reference story they will use – the “Ratner effect” framework is already in common use; hearing it directly sharpens how teams apply it

Why organisations work with Giuseppe Stigliano Co-author with Philip Kotler of three books on the future of retail and marketing, including Redefining Retail: 10 Guiding Principles for a Post-Digital World, giving boards a tested framework rather than a point of view. Sits on both sides of the table: Global CEO of Spring Studios, former CEO of Wunderman Thompson Italy, and Adjunct Professor at UCL, so the same person who teaches the framework has run the P&L it applies to. Named to the Thinkers50 Radar Class of 2024, the bench of emerging thinkers the Thinkers50 community expects to shape management practice. Works directly with CMOs and retail leadership on the operating consequences of AI, omnichannel and changing consumer behaviour, not the headline trends. Delivers keynotes in English, Italian, Spanish and French, with a substantial and growing share now in Spanish for audiences across Spain and Latin America. Platform experience spans more than thirty countries and both B2B and B2C audiences. Biography highlights Co-author with Philip Kotler of Retail 4.0, Onlife Fashion and Redefining Retail (Wiley, 2024); books translated into eight languages. Global CEO of Spring Studios; former CEO of Wunderman Thompson Italy; previously led a WPP EMEA team across FCA, J. Walter Thompson and Spring Studios. Thinkers50 Radar Class of 2024. Adjunct Professor of Retail and Consumer Entrepreneurship at UCL School of Management, with prior teaching at Universita Cattolica del Sacro Cuore and POLIMI Graduate School of Management. Ph.D. in Marketing and Economics; Forbes columnist and LinkedIn Top Voice. TEDx talk How To Become a Marketing Superhero with over one million views. Biography Retail used to be a question of channel. It is now a question of operating model. Consumer businesses run physical stores, e-commerce, marketplace, social commerce and emerging virtual touchpoints in parallel, often with separate leadership, separate metrics and separate technology stacks. The customer sees one brand. The organisation behaves like several. Redefining Retail, co-authored with Philip Kotler and published by Wiley in 2024, sets out ten principles for running the commercial model of a consumer business when the digital age is no longer the destination but the baseline. The argument behind the book is operational: sustainability, inclusion, working policy and AI are no longer brand topics, they are inputs into the value chain. The book sits alongside two earlier Kotler co-authorships, Retail 4.0 and Onlife Fashion, and together the three are translated into eight languages. The credibility on the operating side comes from three CEO tenures at international marketing agencies. As Global CEO of Spring Studios, Stigliano leads a creative platform with offices in London, New York, Los Angeles and Milan, serving fashion, beauty, luxury, hospitality and lifestyle clients. Before that he was CEO of Wunderman Thompson Italy and led a WPP EMEA team across FCA, J. Walter Thompson and Spring Studios. The academic side is held at UCL School of Management, where he is Adjunct Professor of Retail and Consumer Entrepreneurship. Thinkers50 named him to its Radar Class of 2024. He writes a Forbes column, holds a LinkedIn Top Voice designation, and his TEDx talk on marketing has passed a million views. In a boardroom on retail or consumer strategy, the most useful thing he brings is the dual standing: the framework being discussed is one he wrote, and the operating problem in the room is one he has had to solve as CEO. Key speaking topics The future of retail and the post-digital consumer Marketing and brand transformation Customer experience and commerce across physical, digital and virtual channels The business implications of AI for consumer-facing organisations Post-digital leadership Innovation in fashion, beauty and luxury Scaling consumer businesses internationally Ideal for CMOs and Chief Customer Officers redesigning the marketing and commerce operating model Retail, fashion, beauty, luxury and hospitality executive teams and boards Heads of digital and e-commerce inside consumer businesses moving past pilot-stage AI Innovation, transformation and strategy leads in consumer industries Audience outcomes A working vocabulary for the post-digital retail model and where it breaks current operating assumptions A framework, taken from Redefining Retail, for prioritising the ten shifts that matter most Sharper questions about where AI changes the customer-facing P&L and where it does not A clear read on how leading consumer brands are restructuring around omnichannel commerce Concrete examples drawn from his client work and CEO experience across luxury, fashion and beauty

Why organisations work with Guillem Graell He ran brand, digital and direct-to-fan at FC Barcelona between 2017 and 2021, a period in which the club’s digital products generated over one billion euros. Few speakers have operated a P and L of that size in this category. He built Barça Studios and BarçaTV+ from scratch into a direct-to-consumer business valued at more than 250 million euros, giving him a working blueprint for content as a revenue line, not a marketing cost. He took the club’s social footprint past 400 million followers and made it the first football club with 10 million YouTube subscribers, with engagement that consistently led the global sports rankings. He is now building, not retired. As co-founder of D2F Partners he designs, operates and funds direct-to-fan brands, so the case material in any keynote is current rather than archival. He teaches brand strategy at UPF Barcelona School of Management and marketing management at ESADE, which forces him to translate operating experience into frameworks that other leaders can use. Biography highlights Chief Marketing Officer, FC Barcelona, 2017 to 2021. Co-founder and Managing Partner, D2F Partners, building direct-to-fan businesses in sport and entertainment. Founder of Barça Studios and BarçaTV+, a direct-to-consumer venture valued at over 250 million euros. Earlier brand and marketing roles at Procter and Gamble, Reckitt Benckiser, Chupa Chups, Codorniu Group and Accenture. Faculty at UPF Barcelona School of Management (Master in Brand Strategy, since 2014) and ESADE Business School (Master in Marketing Management). Industrial Engineering, Universitat Politecnica de Catalunya, and General Management Programme (PDG), IESE Business School. Biography Sports clubs were among the first consumer brands to discover that their audience was bigger than their stadium and worth more than their broadcast deal. Between 2017 and 2021, FC Barcelona had to act on that fact, and the person running brand, digital and direct-to-fan inside the club was Guillem Graell. As Chief Marketing Officer, he rebuilt the club’s commercial relationship with its supporters around a direct-to-consumer model. He founded Barça Studios and launched BarçaTV+, a venture later valued at more than 250 million euros, alongside subscription, content and product lines that pushed digital revenue past one billion euros. The social audience grew past 400 million followers, and the club became the first in football to cross 10 million YouTube subscribers. His route into that role was unusual for sport. Industrial engineering at the Universitat Politecnica de Catalunya, the General Management Programme at IESE, and brand and commercial roles at Procter and Gamble, Reckitt Benckiser, Chupa Chups, Codorniu and Accenture. The FMCG discipline of building emotional brands at scale travelled with him into one of the most-watched sporting institutions in the world. He now co-runs D2F Partners with Enric Llopart, the club’s former digital director, designing and funding direct-to-fan businesses for other sports and entertainment brands. He teaches brand strategy at UPF Barcelona School of Management and ESADE, which is where the operating playbook from Barça gets pressure-tested against other categories trying to own their audience. Key speaking topics Direct-to-consumer strategy in sport and entertainment Building and monetising LoveBrands Digital business models and content as revenue Brand transformation in legacy organisations Audience, community and fan engagement at scale Innovation in marketing and commercial models Ideal for CMOs, Chief Brand Officers and Chief Digital Officers in consumer-facing categories CEOs and boards of sports, entertainment, media and lifestyle businesses Heads of direct-to-consumer, content and digital product Marketing and growth leadership teams reframing how they own customer relationships Audience outcomes A working view of how a billion-euro digital and direct-to-fan business actually gets built and run Practical reference points for moving from audience metrics to commercial outcomes A clearer line between brand strategy, content investment and direct revenue Useful comparisons between sport, entertainment and other consumer categories trying to own the customer A confident perspective on where digital products, subscriptions and community fit inside a brand P and L

Why organisations work with Hamish Taylor Operator authority across three unrelated industries at CEO level: aviation brand at British Airways, cross-border rail at Eurostar, and retail banking at Sainsbury’s Bank, all reached before he turned 40. A specific innovation method, not a generic call to think differently. The “Masterthief” approach pairs a defined business problem with an unrelated sector that has already solved a structurally similar problem, then translates the mechanism back. Concrete cross-sector transfers he can talk through end to end: yacht interior designers brought into British Airways cabin design, Disney queue management applied to airport experience, rugby refereeing brought into banking risk and compliance. Senior advisory standing that matches the room. Chairs the EMEA advisory board for Emory University, Non-Executive Director of Chartered Brands, Trustee of the Robert T Jones scholarship, and recipient of Emory’s Sheth Distinguished International Alumnus Award. Works the full audience range, from board and CEO level to frontline operating staff, with the same material translated for each layer rather than a single fixed deck. Biography highlights Former CEO of Eurostar Group, having joined as Managing Director of Eurostar (UK) Ltd in 1997 with a remit to reverse heavy losses. Former CEO of Sainsbury’s Bank, the joint venture between J Sainsbury plc and the Bank of Scotland. Former Head of Brand Management at British Airways, responsible for First, Club World, Club Europe, Concorde and Shuttle, including the introduction of flat beds. Rail Professional Business Manager of the Year, 1998, for results at Eurostar. Sheth Distinguished International Alumnus Award, Emory University; Chair of Emory’s EMEA advisory board. Fellow of the Chartered Institute of Bankers and Fellow of the Chartered Institute of Transport. Biography Eurostar was three years old and losing money heavily when Hamish Taylor took over as Managing Director of the UK business in 1997. Within two years he was running the Eurostar Group across the UK, France and Belgium, and had been named Rail Professional Business Manager of the Year. At 36, he had already been Head of Brand Management at British Airways, where the relaunch of Club World, Club Europe and First Class included the introduction of flat beds. By the end of 1999 he had moved again, this time to run Sainsbury’s Bank as CEO, the joint venture between J Sainsbury and the Bank of Scotland. Three industries, three CEO-level remits, all before he turned 40. The pattern across them was the same: an organisation that had stopped looking outside its own sector for answers, and a customer proposition that had drifted from what the customer actually valued. That pattern is the basis of his current work. The Inspired Leaders Network titled him “Masterthief” for the way he runs innovation as a translation exercise. Yacht interior designers helped redesign aircraft cabins. Disney’s queue management informed airport experience. Rugby refereeing logic was applied to banking risk and compliance. Each transfer was a structural match between a problem and a sector that had already solved something equivalent. Today he advises corporations and governments on innovation, customer focus and people leadership, chairs the EMEA advisory board for Emory University, sits as a Non-Executive Director of Chartered Brands, and is a Trustee of the Robert T Jones memorial scholarship. Emory has recognised the work with its Sheth Distinguished International Alumnus Award. Key speaking topics Cross-sector innovation and idea transfer Customer-led business transformation Brand strategy and customer proposition design Leadership of organisational change Service innovation in regulated industries Growth strategy after a turnaround Ideal for CEOs and executive committees rebuilding a customer proposition after a structural shift in their market CMOs, brand and customer experience leaders translating strategy into operating reality Innovation, transformation and strategy leads who need a working method, not a culture talk Boards in regulated sectors looking for an external operator’s view on customer and growth Audience outcomes A specific technique for sourcing innovation from outside the sector, with worked examples from aviation, rail and banking. A clearer view of where their organisation’s customer proposition has drifted from the customer’s actual definition of value. Concrete language to describe the difference between sector benchmarking and structural problem matching. Reference cases from BA, Eurostar and Sainsbury’s Bank that translate into their own context rather than sit as anecdotes.

Why organisations work with Hatem Salem Operating perspective from running an integrated communication group across Cairo and Paris since 1991, including Media Hatem Salem, Brands & Branding, Act CSR, and Global Arabian Network. Few speakers on AI in marketing have built and led the full agency stack themselves. Practical fluency in MENA consumer markets that most Western marketing speakers do not have, useful for organisations looking at brand entry, expansion, or partner work across the Arab world. Track record of building owned platforms, including Cairo Fashion Week, Cairo Mobile Film Festival, Egypt CSR Day, the International Branding Conference, and the Blue Star Award. Useful for clients thinking about brand events as a channel, not a line item. Multiple Agency of the Year awards from the International Advertising Association Egypt Chapter, including for the Smart Village and Sharm El Sheikh public service campaigns. Concrete agency credibility, not a personal-brand claim. Current focus on neuromarketing and AI in advertising creativity gives buyers a speaker who can connect behavioural science, generative tools and brand strategy in the same talk, rather than picking one lens. Biography highlights Chairman and CEO, Hatem Salem Communication Group; founder of Media Hatem Salem (1991), Brands & Branding (2000), Act CSR (2010), and Global Arabian Network (2014). Founder and President of Cairo Fashion Week, Cairo Mobile Film Festival, Egypt CSR Day, the International Branding Conference, and the Blue Star Award. Multiple Agency of the Year awards from the International Advertising Association Egypt Chapter and from the American University in Cairo. BA in Mass Communication, Cairo University; MA in Mass Communication, Press, Publicity, New Media and Cinema Science, Stendhal Grenoble 3. Former journalist and press correspondent in Paris covering European and Middle Eastern media for over five years. Has taught media, marketing, branding and advertising at Cairo University, the French University in Egypt, the British University in Egypt and the University of Grenoble. Biography The marketing function is being rebuilt twice over. AI is reshaping how creative, media and customer experience are produced, and the audience side has changed too, with attention more fragmented and brand loyalty thinner than at any point in the past two decades. Most organisations are still reasoning about this as a set of tool choices, when the real question is which parts of the marketing operation hold their shape and which get redesigned. Salem has been running marketing and communication businesses through every prior wave of this shift. He founded Media Hatem Salem in Cairo in 1991, then built out an integrated group with Brands & Branding, Act CSR, and the Global Arabian Network, working across above the line, below the line and through the line channels for clients across Egypt and the wider Arab market. The group has earned multiple Agency of the Year honours from the International Advertising Association Egypt Chapter, including for the Smart Village and Sharm El Sheikh campaigns. Alongside the agency work, he has built owned brand platforms that operate as commercial assets in their own right. Cairo Fashion Week, Cairo Mobile Film Festival, Egypt CSR Day, the International Branding Conference and the Blue Star Award all sit inside the group, giving him a working view of brand events as a channel rather than a marketing line item. Earlier in his career he worked as a Paris-based press correspondent covering European and Middle Eastern media, and held research and teaching posts at Stendhal Grenoble 3, Cairo University, the French University in Egypt, and the British University in Egypt. His current work focuses on neuromarketing, AI in advertising creativity, AI in event management, and the future of media, cinema and social platforms. The connecting thread is operational: how generative tools, behavioural science and experience design change what marketing teams actually produce, and what stays human. Key speaking topics Neuromarketing and consumer behaviour AI in advertising and creative production AI in marketing and customer experience Brand strategy in MENA and emerging markets Event platforms as brand assets The future of media, cinema and social platforms Corporate social responsibility and brand reputation Ideal for CMOs, brand directors and marketing leadership teams rebuilding the marketing operating model around AI. Boards and executive teams of consumer brands entering or scaling in MENA and the Arab market. Heads of communications, customer experience and creative agencies working through generative AI integration. Event, sponsorship and brand partnership leads rethinking the role of owned platforms. Audience outcomes A clearer view of which parts of the marketing operation are most exposed to AI redesign, and which parts hold. Working examples of neuromarketing and behavioural science applied to brand, advertising and event work. A practitioner read on the MENA market that most Western marketing voices cannot provide. A more concrete sense of how owned brand platforms function as a commercial channel. Sharper questions for CMOs and agency partners on AI in creative production, personalisation and customer experience.