Innovación del Modelo de Negocio

Why organisations work with Jo Malone She has built, sold, and rebuilt a luxury consumer brand from scratch. Few founders speaking on entrepreneurship can claim that arc twice. Her creative process is concrete: how a scent becomes a product, how a product becomes a counter, how a counter becomes a category. Useful for marketing, retail, and innovation teams who deal in intangibles. She speaks honestly about selling a business that carries your name, the non-compete years that follow, and the discipline of starting again. Rare territory for founder talks. Her story converts personal adversity into commercial argument without sentimentality. Dyslexia, leaving school at 13, and a cancer diagnosis at 40 are framed as inputs to how she built, not as motivational set pieces. She brings the credibility of a brand that defined a category, alongside the operator’s view of what it took to do it. Biography highlights Founded Jo Malone London in 1994; opened the first store in Walton Street, London; sold the company to The Estee Lauder Companies in 1999. Served as Creative Director of Jo Malone London after the sale, departing in 2006. Founded Jo Loves in 2011, building a second fragrance house from her kitchen table in London. Author of Jo Malone: My Story, published by Simon and Schuster UK in 2016. Co-presented BBC One’s High Street Dreams (2010) with Nick Leslau, mentoring small product entrepreneurs. Awarded MBE in 2008 and CBE in the 2018 Queen’s Birthday Honours for services to the British economy and the GREAT campaign. Biography Jo Malone London opened on Walton Street in 1994 with a handful of scents and almost no marketing budget. By 1999 it had been acquired by The Estee Lauder Companies and built into one of the defining luxury fragrance houses of the next two decades. The founder stayed on as Creative Director until 2006, then left the brand that carried her name. Five years of non-compete agreement followed. In 2011 she launched Jo Loves, again from a kitchen, this time with the experience of having scaled a category leader and the constraint of building a fragrance brand without trading on her own name in the way she had before. Two distinct businesses, both rooted in the same craft of scent as a commercial proposition. The personal arc behind the businesses is unusually direct. Severely dyslexic, she left school at 13 and trained as a facial therapist. In 2003, two years after the sale to Estee Lauder, she was diagnosed with an aggressive form of breast cancer and treated in New York. Both episodes appear in the 2016 memoir Jo Malone: My Story, and in her speaking work, as material rather than backdrop. For senior audiences the value is concrete. She has run the founder’s job at two different stages, knows what acquisition does to a brand and to its founder, and can describe the specific decisions, pricing, packaging, retail design, distribution, that translated an idea into a category. Her CBE in 2018 was awarded for services to the British economy and the GREAT campaign, recognising the export weight of what she built. Key speaking topics Founder craft and consumer brand building Scaling luxury from kitchen table to global counter Selling a business that carries your name Reinvention after acquisition and non-compete Creativity as commercial discipline Resilience under personal and commercial pressure British creative industries on the international stage Ideal for Founders, CEOs, and boards of consumer, retail, and luxury businesses Marketing, brand, and product leaders building or repositioning premium propositions Innovation and creative teams translating intangible craft into commercial outcomes Leadership audiences working through acquisition, integration, or post-exit founder questions Audience outcomes A founder’s account of how a category-leading brand is actually built, priced, and merchandised, told from inside the decisions A direct view of what selling and integration do to a business and its founder, useful to anyone preparing for or living through that transition A working example of creative discipline: how a scent, a candle, a counter become a coherent commercial proposition A grounded perspective on resilience, drawn from severe dyslexia, a cancer diagnosis, and starting twice from nothing Renewed conviction that craft and commercial scale are not opposites in consumer business

Why organisations work with Jochen Wirtz He wrote the textbook the global services marketing field teaches from. Services Marketing: People, Technology, Strategy, co-authored with Christopher Lovelock, has sold over a million copies and shaped how MBAs are taught the discipline in more than 26 countries. He has paired that academic authority with two operator-facing AI books, Intelligent Automation and Agentic Artificial Intelligence, written with Pascal Bornet. Few service strategy voices can speak as fluently to both a CMO and a Chief Automation Officer. His Christopher Lovelock Career Contributions Award from the American Marketing Association and the Gronroos Service Research Award are the two most senior honours in the global services research community. Boards get a recognised authority, not a generalist. He has been Clarivate Highly Cited Researcher in economics and business in 2022, 2023, and 2024, which means his frameworks are the ones other researchers and practitioners are actively building on. He spent fifteen years running the UCLA-NUS Executive MBA Programme as founding director, so the audiences he addresses most naturally are senior leaders, not students. Biography highlights Vice Dean of MBA Programmes and Professor of Marketing, NUS Business School, National University of Singapore. Co-author of Services Marketing: People, Technology, Strategy (9th edition) with the late Christopher Lovelock, adapted for over 26 countries. Co-author of Intelligent Automation (2021) and Agentic Artificial Intelligence (2025) with Pascal Bornet, with contributors including Thomas H. Davenport. Christopher Lovelock Career Contributions Award (AMA, 2019) and Christian Gronroos Service Research Award (2024). Clarivate Highly Cited Researcher in economics and business, 2022, 2023, and 2024; over 200 academic articles and six features in Harvard Business Review. Academic Scholar at Cornell Institute for Healthy Futures; International Fellow at Karlstad University Service Research Center; Global Faculty at Arizona State University Center for Services Leadership. Biography Service businesses are where AI is hitting the operating model first. Customer interactions, advisory work, claims handling, hospitality, healthcare reception, professional services delivery: all of it is being rewired around intelligent agents, and very few people on the academic side have stayed close to that shift in practical terms. Jochen Wirtz has. He is Vice Dean of MBA Programmes and Professor of Marketing at NUS Business School, and the co-author, with the late Christopher Lovelock, of Services Marketing: People, Technology, Strategy. The textbook is now in its ninth edition, has sold over a million copies, and has been adapted for more than 26 countries. It is the spine of the discipline globally. What makes him useful in a leadership room rather than a classroom is the second body of work. With Pascal Bornet he wrote Intelligent Automation in 2021 and Agentic Artificial Intelligence in 2025, with contributions from Thomas H. Davenport and others. Both are written for operators making real choices about where to put AI inside their service architecture and where not to. The credentials line up behind that: the Christopher Lovelock Career Contributions Award from the American Marketing Association, the Christian Gronroos Service Research Award, three consecutive years as a Clarivate Highly Cited Researcher in economics and business, and fifteen years as founding director of the UCLA-NUS Executive MBA Programme. Boards get an academic with the authority to set the agenda and the operator literacy to follow it through. Key speaking topics Services marketing and service management AI agents and intelligent automation in service organisations Service strategy and organisational redesign Customer experience in AI-enabled service Platform business models Corporate digital responsibility and governance Cost-effective service excellence Ideal for CEOs, COOs, and CMOs of service-led businesses redesigning operations around AI agents. Chief Digital, Transformation, and Automation Officers building the AI-and-services roadmap. Boards and executive committees in financial services, professional services, hospitality, healthcare, and telecoms working through service productivity and customer impact at the same time. Audience outcomes A clearer view of where AI agents create durable advantage in a service business and where they create new risk. A working vocabulary for the service strategy choices behind automation programmes, drawn from the field’s leading textbook. Frameworks from Intelligent Automation and Agentic Artificial Intelligence that translate AI investment into service design decisions. A sharper sense of corporate digital responsibility as service interactions become increasingly machine-mediated. Confidence that the operating model conversation and the customer experience conversation are the same conversation.

Why organisations work with Joerg Niessing He teaches inside the C-suite of the brands most boards benchmark against, Google, L’Oréal, Roche, Walmart, Marriott, Diageo and Samsung among them, and brings that pattern recognition into the room. Before INSEAD he was a Partner at Prophet, the brand and customer experience consultancy, after more than a decade in strategy consulting. That operating background plus a senior faculty role is a combination very few digital strategy speakers credibly hold. His book The Definitive Guide to B2B Digital Transformation is built around a specific argument that customer centricity, not technology stack, is the variable that separates growth from stalled programmes. The Case Centre’s 2025 Outstanding Case Teacher award recognises a rare ability to make complex transformation cases land with senior executives, which translates directly into keynote and workshop work. Most AI and digital advice fixates on the technology. Niessing co-directs INSEAD’s Leading AI and Digital Marketing Strategy programme and leads instead with the question executive teams actually own: how do we turn AI and data investment into profitable growth? Biography highlights Senior Affiliate Professor of Marketing, INSEAD. Former Partner, Prophet. Co-author of The Definitive Guide to B2B Digital Transformation (2020) with Fred Geyer. Winner, Outstanding Case Teacher Competition 2025 (The Case Centre); previous Best Marketing Case award winner. Co-director, INSEAD executive programmes including Leading Digital Marketing Strategy and Leading AI and Digital Marketing Strategy. Has authored 30+ executive cases on companies including Google, Jaguar Land Rover, AccorHotels, BMW Startup Garage and Majid Al Futtaim. Has delivered executive education and keynotes in more than 40 countries for over 200 global organisations. Biography Digital transformation programmes do not usually fail on technology. They fail because the strategy, the culture and the data operating model are not aligned, and the customer experience that results is incoherent. That gap between investment and commercial outcome is the territory Joerg Niessing has spent his career on. At INSEAD, he is a Senior Affiliate Professor of Marketing and co-directs flagship executive programmes including Leading Digital Marketing Strategy, Leading AI and Digital Marketing Strategy and B2B Marketing Strategies. His research and teaching focus on digital customer experience, marketing analytics, brand management and the strategic implications of AI for commercial leaders. Before moving to full-time faculty work he was a Partner at Prophet, the brand and customer experience consultancy, where he led client engagements with global businesses across consumer goods, automotive, healthcare and B2B technology. That operating background sits underneath his 2020 book with Fred Geyer, The Definitive Guide to B2B Digital Transformation, which argues that growth comes from prioritising customers over technology, an argument that has aged well as more transformation budgets are scrutinised. The Case Centre named him Outstanding Case Teacher in 2025, recognition of a 30-strong case portfolio on companies including Google, Jaguar Land Rover, AccorHotels, BMW Startup Garage and Majid Al Futtaim. For a senior buyer, that body of work is the substance behind the keynote: he is testing these arguments on executives from the world’s largest brands every week. Key speaking topics Customer-centric digital transformation B2B digital transformation and growth AI strategy and transformation AI and data in marketing, brand and customer experience Brand building in a digital and AI-driven world Data and analytics as a commercial capability Business model innovation from product to solution Culture and leadership of transformation programmes Ideal for CMOs, Chief Customer Officers and Chief Digital Officers running enterprise transformation programmes. CEOs and boards reviewing the commercial return on multi-year digital and AI investment. B2B leadership teams shifting from product-led to customer-led and solution-led growth. Senior marketing, brand and customer experience teams inside large consumer and B2B businesses. Audience outcomes A sharper view of where customer centricity, not technology, is the binding constraint on growth. A working framework for connecting strategy, culture and data inside a transformation programme. Practical reference points from named global brands, not generic case study language. A clearer commercial agenda for AI in marketing, customer experience and brand. Confidence to challenge the technology-first defaults in their own transformation plans.

Why organisations work with John Ellis He ran Ford’s developer program and the team behind SmartDeviceLink. He has direct operating experience of building a connected-product platform inside a global manufacturer, not a consultant’s view of one. His central thesis, set out in The Zero Dollar Car, gives boards a sharp frame for a question most are still avoiding: when sensor data is worth more than the product that generates it, what business are we actually in? He works across automotive, insurance, smart home, mobile and public infrastructure. Leaders get a view of how the same data economics are restructuring multiple sectors at once, not a single-industry case study. Through Ellis & Associates he advises companies on the commercial reality of connected-product strategy. The keynote content is grounded in current client work, not retrospective career stories. Biography highlights Former Global Technologist and Head of the Ford Developer Program, Ford Motor Company Author, The Zero Dollar Car: How the Revolution in Big Data will Change Your Life (#1 Amazon Best Seller, Auto Industry) Founder and Managing Director, Ellis & Associates, management consultancy at the automotive, consumer, connectivity and software intersection Led the team that delivered SmartDeviceLink, the open-source platform now used by Toyota, Mazda, Subaru and others Prior senior leadership roles at Motorola across engineering, product management, software, services and strategy Featured on NBC’s TODAY Show on the future of connected vehicles and data Biography The cars on the road today produce more usable data per mile than the entire commercial internet did a decade ago. Most of that data still ends up captured by the manufacturer, the platform owner, or the insurer, rarely by the customer who generated it. That asymmetry is the operating question behind John Ellis’s work. As Global Technologist and Head of the Ford Developer Program, Ellis ran the team that delivered SmartDeviceLink, the open-source platform underneath Ford’s AppLink and now adopted by Toyota, Mazda and Subaru. He saw, from inside, how a global manufacturer turns a vehicle into a software platform and what that does to the economics of the product. His book The Zero Dollar Car takes that operating insight and pushes it to its logical end. If sensor data is valuable enough, the vehicle itself becomes a loss leader, financed by what it tells the world while it moves. The argument is now playing out across insurance, smart home, mobility infrastructure and public-space management, each sector that Ellis & Associates currently advises. What Ellis brings to a senior audience is the rare combination of having built one of the early connected-product platforms at scale and then translating that experience into a clear commercial argument that boards in any sector can apply to their own products. The Motorola years sit underneath: two decades inside a company that learned, expensively, what happens when a hardware business misreads a software shift. Key speaking topics Connected vehicles and the future of mobility Data monetisation and the economics of sensor data Business model disruption in hardware industries Software platforms inside traditional manufacturing Smart cities and public-space management Technology disruption across automotive, insurance and smart home Ideal for Boards and executive teams in automotive, mobility, insurance and infrastructure CTOs, CDOs and Chief Digital Officers in product and manufacturing businesses Heads of strategy and corporate development assessing platform and connected-product plays City, transport and public-sector leaders managing connected infrastructure decisions Audience outcomes A clear view of how value migrates from the connected product to the data it generates, and what that does to incumbent business models A working frame, drawn from The Zero Dollar Car, for assessing where their own products sit on that curve Concrete examples from automotive, insurance and public infrastructure of who is winning and losing the data argument A sharper question set for board and executive conversations on connected-product strategy

Why organisations work with John Mackey He took one Austin store to 540 locations and $22B in annual sales over four decades, so his account of stakeholder strategy is operating evidence, not theory. He co-authored the book, Conscious Capitalism (HBR Press, 2013), that gave the stakeholder argument its working vocabulary inside boardrooms and business schools. Few founders have lived the full arc he describes: IPO, activist investor pressure, a $13.7B sale to Amazon, and a second venture built on the same philosophy. His Love.Life venture applies the same conscious-business model to preventative healthcare, giving audiences a current case in a different sector. He speaks to capitalism’s critics from inside the system, useful for boards under pressure on purpose, ESG credibility and the social licence to operate. Biography highlights Co-founded Whole Foods Market in 1978; served as CEO until September 2022, growing the business to 540 stores in the US, UK and Canada and over $22B in annual sales. Co-author of Conscious Capitalism: Liberating the Heroic Spirit of Business (Harvard Business Review Press, 2013), New York Times and Wall Street Journal bestseller. Author of Conscious Leadership: Elevating Humanity Through Business (2020) and the memoir The Whole Story: Adventures in Love, Life, and Capitalism (2024). Co-founder and CEO of Love.Life, an integrated preventative healthcare and wellness venture, with its flagship centre in El Segundo, California. Inducted into the World Retail Congress Hall of Fame (2022); recognised by Fortune as one of the “World’s 50 Greatest Leaders” and Ernst & Young Entrepreneur of the Year US Overall Winner. Board roles include Conscious Capitalism Inc., The Motley Fool, Cato Institute, Institute for Cultural Evolution and Students for Liberty. Biography Whole Foods Market began in 1978 as a single store on a side street in Austin, Texas. Forty-four years later, when John Mackey stepped down as CEO, it had 540 stores, 105,000 team members and $22 billion in annual sales. That trajectory is the spine of his authority on stakeholder capitalism. The argument he co-built around it became Conscious Capitalism (Harvard Business Review Press, 2013), a New York Times and Wall Street Journal bestseller co-authored with Raj Sisodia. The book set out four operating tenets, higher purpose, stakeholder integration, conscious leadership, conscious culture, that boards and business schools now use as a working vocabulary for purpose-led business. Mackey has also lived the harder parts of the case. He took Whole Foods through an IPO, public clashes with critics on both left and right, sustained activist investor pressure from Jana Partners, and the $13.7 billion sale to Amazon in 2017. His 2024 memoir The Whole Story sets out what those moments cost and what they confirmed. He now runs Love.Life, a preventative healthcare and wellness company he co-founded with former Whole Foods executives, applying the same conscious-business model to a sector he argues is structurally set up to manage disease rather than prevent it. The work positions him as a serious voice on stakeholder strategy, board-level purpose, and the next test of conscious capitalism in healthcare. Key speaking topics Conscious Capitalism and stakeholder strategy Founder-led growth and scaling a category-defining business Purpose, culture and the operating model behind them Leadership through activist pressure, acquisition and succession Preventative healthcare and the future of wellness Higher-purpose leadership at board level Entrepreneurship and long-horizon company building Ideal for Boards and CEOs reframing purpose as an operating model rather than a communications layer Founders and senior leaders scaling mission-led businesses through institutional capital and public-market pressure Retail, consumer, grocery and health sector leadership teams Conferences on capitalism, ESG credibility and the social licence to operate Audience outcomes A working account of how stakeholder strategy held together through four decades of growth, IPO, activism and acquisition The four-tenet architecture of Conscious Capitalism applied to current board and executive decisions A founder’s view of when to fight activist investors and when to sell A live case on building a second purpose-led business, this time in healthcare Sharper language for explaining purpose to investors, employees and customers without losing credibility on either side

Why organisations work with John Ridding He ran the playbook the rest of the news industry copied. The FT moved to a paywall in 2002, a metered model in 2007, and trial-led subscriptions in 2015, reaching one million subscribers in 2019 and 2.9 million paying users by 2023. He brings the inside view of a cross-border acquisition that worked. The 2015 sale of the FT from Pearson to Nikkei is one of the cleanest examples of a Japanese parent acquiring a Western media asset without breaking it. He has signed the first UK national publisher licensing deal with OpenAI, which gives him a current operator perspective on how content businesses negotiate with foundation model companies, not a commentator’s view. He spent 35 years inside one institution and ran it for almost 20. That tenure is unusual at his level and gives him a coherent argument about long-horizon transformation rather than a sequence of quarterly bets. Biography highlights Chief Executive Officer of the FT Group, May 2006 to June 2025. Special Executive Director of Nikkei, parent company of the Financial Times since 2015. Honorary Chairman of the Financial Times following his transition from CEO. Previously Publisher of FT Asia and Chairman of Pearson Asia, 2003 to 2006. Foreign correspondent for the FT in Seoul, Paris and Hong Kong, with reporting from China, Japan, India and Indonesia. First-class honours degree in Philosophy, Politics and Economics, Oxford University. Biography The reader-revenue model now treated as orthodoxy across global news media did not exist as a serious commercial strategy when the Financial Times began charging for online journalism in 2002. The decision was contested inside the building and dismissed outside it. Two decades later, it is the model the New York Times, the Washington Post and most of the European broadsheets have adopted in some form. John Ridding ran that experiment to scale. As CEO of the FT Group from 2006 to 2025, he took the paper from print-led economics to a paying audience of 2.9 million and revenues of GBP 500m, with more than two-thirds of revenue from digital subscriptions. The headline numbers matter, but the operating choices behind them are what executives in other sectors find useful: how to price confidently when the market expects free, how to redesign the product around habit rather than transactions, how to build a direct data relationship with a reader. He also managed two structural events most CEOs never face. The 2015 sale of the FT from Pearson to Nikkei moved a British editorial institution into Japanese ownership without disturbing the journalism. In April 2024 the FT became the first UK national publisher to license its content to OpenAI, an early test of how content owners negotiate with foundation model companies on terms rather than waiting to be scraped. Before running the business he reported from it. Postings in Seoul, Paris and Hong Kong covered the Asian financial crisis, the rise of China as a commercial power, and the early years of the Eurozone. That reporter background is the throughline. He talks about the digital subscription business the way a foreign correspondent talks about a country, in specifics, not abstractions. Key speaking topics Subscription and reader-revenue business models Digital transformation of legacy businesses AI and the future of content, media and intellectual property Cross-border M&A and post-acquisition integration Global business through the lens of news and capital flows Leadership of long-horizon transformation The economics of trust in a fragmented information market Ideal for CEOs and CFOs of subscription, media, publishing and content businesses Boards of legacy companies designing direct customer-revenue strategies Chief Strategy and Chief Commercial Officers wrestling with pricing in commoditising markets Senior teams negotiating content, IP or data licensing terms with AI platforms Audience outcomes A clear account of how a legacy business shifted from advertising to direct customer revenue, with the sequencing decisions that made it work A framework for thinking about pricing, product and data as one operating system rather than three departments An informed read on what content owners are actually negotiating with foundation model companies, beyond the headlines A view on cross-border integration that treats culture and editorial autonomy as commercial assets, not soft factors

Why organisations work with Jonas Kjellberg He has lived the full venture cycle at the level most leadership teams only theorise about: founding member of Skype’s leadership group, head of Internet Investments at Kinnevik backing Zalando and HelloFresh, then founder again at NORNORM. The Gear Up framework, developed with Stanford’s Tom Kosnik and Lena Ramfelt and published by Wiley, gives executives a structured way to diagnose where a business model will break before they commit capital. He brings the operator’s view on how Skype actually generated revenue and scaled commercially, not the founding myth. That distinction is what makes his sessions useful for boards thinking about commercial models, not just product. His current work at NORNORM puts him inside a circular, subscription-based business model with IKEA as a co-founder investor, which gives him a current case study on how subscription and sustainability economics interact. Biography highlights Co-creator and former member of the leadership team at Skype, with operating responsibility on the commercial side. Co-author of Gear Up (Wiley/Capstone, 2014) and Business Creation, with Stanford’s Lena Ramfelt and Tom Kosnik. Lecturer on entrepreneurship and sales culture at Stanford University and the Stockholm School of Economics. Former Head of Internet Investments at Kinnevik, leading roughly EUR 700m of investment into Zalando, Rocket Internet, Avito, Lamoda, Jabong, and HelloFresh. Founder and Chairman of NORNORM, a circular, subscription-based office furniture company co-founded with Inter IKEA, which raised EUR 110m in scale-up funding led by Verdane. Founder of Player:IO and former senior advisor at BCG Digital Ventures. Biography Skype was a small Stockholm team trying to work out whether voice-over-IP could ever be a real business. Jonas Kjellberg sat inside that team as part of the founding leadership group, focused on the commercial engine that turned a free product into a company eBay was prepared to pay for. That experience, of seeing exactly which business model decisions made the venture scalable and which nearly broke it, became the raw material for everything that followed. After Skype, he moved to the investor side as Head of Internet Investments at Kinnevik, deploying around EUR 700m into Zalando, Rocket Internet, Avito, Lamoda, Jabong, and HelloFresh. That seat gave him a comparative view across consumer internet bets that most operators never get. He saw which models survived contact with real markets and which collapsed under their own assumptions. Out of that operating and investing work came Gear Up, written with Stanford’s Tom Kosnik and Lena Ramfelt and published by Wiley in 2014. The book sets out a nine-component framework for testing whether a business model is actually viable before scaling it. It is now used in entrepreneurship classrooms at Stanford and the Stockholm School of Economics, where Kjellberg lectures on venture creation and sales culture. He is now back inside an operating business as founder and chairman of NORNORM, a circular, subscription-based office furniture company built with Inter IKEA as a co-founding investor and now backed by Verdane in a EUR 110m round. For executive audiences, this matters because it gives him a live case study on subscription economics and circular business models, drawn from a company he is currently running. Key speaking topics Business model innovation and venture design Scaling consumer technology businesses Sales culture and commercial growth Circular and subscription business models Corporate venturing and intrapreneurship Entrepreneurial decision-making under uncertainty Ideal for Boards and executive teams evaluating new ventures, spin-offs, or commercial model changes Chief Strategy Officers and Heads of Innovation responsible for new business creation Corporate venturing units and incubators inside large companies Founders and senior operators inside scale-up companies preparing for the next stage of growth Audience outcomes A clear way to stress-test a business model against the nine components of the Gear Up framework before committing capital A first-hand account of the commercial decisions that made Skype a scalable business, useful as a reference case for current bets A working view of how subscription and circular models change unit economics, drawn from NORNORM A sharper sense of which venture decisions are reversible and which lock the business in Direct comparison points from a portfolio that includes Zalando, HelloFresh, and Rocket Internet

Why organisations work with Juan Senor Co-edits the WAN-IFRA Innovation in News Media report and the FIPP Innovation in Magazine Media report, the two annual reference works on what is actually working commercially across global publishing. Has advised hundreds of news organisations on every continent on the parallel work of rebuilding the news product and rebuilding the business model that funds it. Speaks with authority on disinformation, AI slop, and platform dependency from inside the industry, not as an outside commentator. Hosts the Cannes Lions International Festival of Creativity and the Reinvention Festival, with moderating credits at Money20/20 and the World Economic Forum, which means a senior commercial audience already knows him on stage. Biography highlights President and Principal Partner, INNOVATION Media Consulting Group, London. Co-editor of the annual Innovation in News Media World Report (WAN-IFRA) and the Innovation in Media report (FIPP). Former visiting fellow, Reuters Institute for the Study of Journalism, University of Oxford. Former foreign affairs and defence reporter, PBS’s MacNeil-Lehrer NewsHour; team recipient of a DuPont-Columbia Journalism Award and Emmy nomination for interviews with Yasser Arafat and Yitzhak Rabin. Former presenter and correspondent for CNBC Europe, EBN/Wall Street Journal TV, and International Herald Tribune Television. Long-running host of the Cannes Lions International Festival of Creativity; moderator at the World Economic Forum, Money20/20, and the WAN-IFRA World News Media Congress. Biography Most news organisations are now wrestling with two structural problems at once. Their commercial model has been hollowed out by platform dependency. Their editorial product is competing for attention against AI-generated content produced at industrial scale, much of it designed to mimic real journalism. Juan Senor has spent two decades inside that problem. As President of Innovation Media Consulting Group, he has advised hundreds of news and media organisations across every continent on the parallel work of rebuilding the news product and the business model that funds it. He co-edits the WAN-IFRA Innovation in News Media report and the FIPP Innovation in Magazine Media report, the closest the industry has to a running ledger of what audiences are willing to pay for. His authority on the editorial side comes from the desk. He spent seven years as a war and conflict reporter for PBS NewsHour, where the team’s coverage won a DuPont Award and his own work earned an Emmy nomination. He went on to present for EBN-Wall Street Journal TV and CNBC Europe and served as London correspondent for International Herald Tribune Television. He is a former Visiting Fellow at the Reuters Institute for the Study of Journalism at the University of Oxford, and is quoted regularly in The Economist and The Financial Times. He has also hosted the Cannes Lions International Festival of Creativity for fourteen years and the Reinvention Festival for a decade, with moderating credits at Money20/20 and the World Economic Forum. That hosting work places him in front of the same senior commercial audience whose business problem he is now advising on. Key speaking topics Business model innovation in news and magazine media Paid content, subscription, and reader-revenue strategy Newsroom transformation and product strategy Digital disruption and the platform economy The future of journalism and trust in media Media leadership and editorial commercial alignment Ideal for Publisher CEOs, editors-in-chief, and chief product officers in news and magazine media CMOs and brand leaders rethinking owned-content and editorial strategy Industry associations, media congresses, and creative festivals needing a credible main-stage host or keynote Boards of content-driven businesses navigating subscription, advertising, and platform shifts Audience outcomes A current read on which paid-content models are working, with named publishers and live revenue figures A clearer view of what editorial leaders should stop doing, not only what to start Frameworks for aligning newsroom, product, and commercial teams around a single paid-content thesis A working language for board-level conversations about media disruption, drawn from the WAN-IFRA report

Why organisations work with Kaihan Krippendorff He runs Outthinker, a working peer network of chief strategy, innovation and growth officers from Fortune 500 companies. The research that feeds his keynotes is drawn from sitting CSOs, not desk study. His IDEAS process, Outthinker Playbook, and 9Ps business model framework give strategy teams a structured way to surface non-obvious options. These are taught inside Wharton Executive Education, NYU, and FIU. Proximity, co-authored with Robert Wolcott of Kellogg, is the most developed business-side thesis on what just-in-time production, AI, and on-demand services mean for where value is created. It earned Thinkers50 recognition and a Next Big Idea Club endorsement. He bridges strategy and internal entrepreneurship. Driving Innovation from Within (Columbia Business School Publishing) addresses the operational problem of getting new ideas through a corporate immune system, the issue most CSOs actually wrestle with. Biography highlights Founder of Outthinker, a peer network of chief strategy, innovation, growth and transformation officers from Fortune 500 and large private organisations. Former McKinsey consultant; senior fellow at Wharton; teaching roles at NYU School of Professional Studies and Florida International University. Author of six books including Outthink the Competition, Driving Innovation from Within, and Proximity (co-authored with Robert Wolcott, 2024). Thinkers50 Radar Class of 2019; shortlisted for the Thinkers50 Innovation Award (2019) and Strategy Award (2023). Host of three podcasts: Outthinkers, The Chief Strategy Officer Podcast, and Strategy at Scale Podcast. Contributor to Harvard Business Review and Fast Company. Biography Competitive advantage in most large companies is built on assumptions that quietly stop holding. The Outthinker network was set up to surface those assumptions early. It is a working group of chief strategy, innovation, growth and transformation officers from Fortune 500 and large private companies, convened by Kaihan Krippendorff to pressure-test where their industries are actually moving. Krippendorff trained at McKinsey before founding Outthinker. His doctorate is in economics and business; his engineering degree comes from the University of Pennsylvania School of Engineering, with further study at Wharton, Columbia Business School, and London Business School. He is a senior fellow at Wharton Executive Education and teaches at NYU School of Professional Studies and Florida International University. His published work has the same emphasis. Outthink the Competition sets out the strategic patterns disruptors use that incumbents rarely consider. Driving Innovation from Within, published by Columbia Business School Publishing, addresses the harder operational problem of moving an idea through a corporate immune system. Proximity, co-authored with Robert Wolcott of Kellogg, argues that AI, on-demand production, and digital infrastructure are collapsing the distance between supply and demand, and that this shift, rather than any single technology, is what redraws competitive position. He hosts three podcasts aimed at the same audience: Outthinkers, The Chief Strategy Officer Podcast, and Strategy at Scale Podcast. Thinkers50 has ranked him on its Radar list and shortlisted him for both its Innovation and Strategy awards. Key speaking topics Strategy under accelerating disruption Business model innovation Corporate innovation and internal entrepreneurship AI and the proximity economy Outside-in strategic foresight Chief strategy officer practice Growth strategy for Fortune 500 organisations Ideal for CSOs, chief innovation officers, and chief growth officers running strategy refresh cycles Boards and executive teams reassessing competitive position in an industry under structural change Corporate transformation leads building internal innovation pipelines Audience outcomes A clearer view of which assumptions underpinning the current strategy have already expired A working vocabulary, drawn from the Outthinker Playbook and 9Ps, for generating non-obvious strategic options A framework for thinking about AI and on-demand technology as a shift in where value is created, not a productivity tool Sharper questions for the next strategy offsite, informed by what sitting CSOs in the Outthinker network are actually working on

Why organisations work with Kelly Hoppen She has run a creatively-led business across forty years of cycles, from private residential commissions to hotels, yachts, cruise ships and a direct-to-consumer product line, and can speak to the commercial trade-offs at each stage. Her Dragons’ Den seat on BBC Two gave her direct, public investor experience evaluating early-stage consumer brands, including portfolio names such as Skinny Tan and Reviveaphone. The “East meets West” design philosophy is a defined intellectual signature that has carried through books, product ranges and international commissions, demonstrating how a creative point of view translates into a brand asset. As chair of the GREAT Ambassadors’ group, she has represented British creative industries to overseas markets at a level few founders are asked to operate at. A CBE for services to the GREAT campaign and an MBE for services to interior design provide independent validation of contribution beyond the studio. Biography highlights CBE awarded in the 2020 Birthday Honours for services to the GREAT campaign; MBE awarded in the 2009 New Year Honours for services to interior design. Founder of Kelly Hoppen Interiors, with international projects including One Park Taipei, the Celebrity Edge cruise ship for Celebrity Cruises and LUX* Grand Gaube in Mauritius. Investor “Dragon” on BBC Two’s Dragons’ Den, series 11 and 12 (2013 to 2015). Author of multiple interior design books, beginning with “East Meets West: Global Design for Contemporary Interiors”. Winner of the Andrew Martin International Interior Designer of the Year Award (1996) and the European Woman of Achievement Award (2007). Chair of the GREAT Ambassadors’ group and ambassador for The Prince’s Trust. Biography A single kitchen, designed for a family friend, was the first commission. Kelly Hoppen had left school at sixteen. The business that grew from that job now spans private residences, yachts, jets, hotels, cruise ships and a direct-to-consumer product range, and trades on a name that has become its own design vocabulary. The creative argument is “East meets West”, set out in her first book and carried through more than a dozen titles since. It gave the studio a recognisable signature long before personal brands were a formal commercial category. The same instinct shaped the move into product, retail and licensing, where the discipline is no longer a single client but a coherent offer at scale. Public-market judgement followed. Hoppen sat as an investor on BBC Two’s Dragons’ Den across series 11 and 12, backing early-stage consumer companies including Skinny Tan and Reviveaphone, and speaking openly afterwards about which bets were working and which were not. That experience sits alongside four decades of running her own balance sheet. Recognition has come from outside the design world as well as inside it. An MBE for services to interior design in 2009, a CBE for services to the GREAT campaign in 2020, and the chair of the GREAT Ambassadors’ group, where she represents British creative industries to overseas markets and government counterparts. Key speaking topics Creative entrepreneurship and building a personal brand Design-led business and the commercial value of a distinctive aesthetic Women in business and founder resilience Investor judgement on early-stage consumer brands British creative industries and global market positioning Career reinvention across forty years of cycles Ideal for Founders and CEOs of design-led, consumer or lifestyle businesses considering brand expansion or licensing Senior marketing and brand leaders working on a defined creative signature Women’s leadership and founder networks across consumer industries Trade and government audiences focused on UK creative-industry exports Audience outcomes A working view of how a creative signature becomes a defensible brand asset, and the commercial decisions that protect or dilute it. Investor-side perspective on what makes an early-stage consumer brand fundable, drawn from public Dragons’ Den deals. Honest reflection on what forty years of running a name-led business teaches about cycles, partners and product extensions. A confident position on how British design and creative industries compete in international markets.

Why organisations work with Lars Ulrich He has run, with three bandmates, one of the most commercially successful independent creative businesses of the last forty years, with more than 125 million albums sold and full ownership of the master recordings. He led the Napster confrontation in 2000, the first artist-led legal challenge to peer-to-peer file sharing, which set much of the licensing groundwork that streaming platforms operate on today. He speaks from inside a band whose business model has been rebuilt at least three times, from major-label act to self-owned record company to direct-to-fan operator across a 60 million-strong social following. He chairs, with his bandmates, the All Within My Hands Foundation, which runs the Metallica Scholars Initiative with the American Association of Community Colleges and partners with Feeding America and World Central Kitchen. He is a Rock and Roll Hall of Fame inductee and a Knight of the Order of the Dannebrog, useful only as evidence that the work has been recognised by serious institutions outside the music industry. Biography highlights Co-founder and drummer of Metallica, formed in Los Angeles in 1981. Inducted into the Rock and Roll Hall of Fame in 2009, the first Danish artist to receive the honour. Ten Grammy Awards from 26 nominations, including six Best Metal Performance wins. Testified before the US Senate Judiciary Committee in Metallica v. Napster, 11 July 2000. Co-founder of the All Within My Hands Foundation, established 2017, supporting workforce education, food security and disaster relief. Awarded the Knight’s Cross of the Order of the Dannebrog by Queen Margrethe II of Denmark in 2017. Biography Metallica has outsold most of the labels it has ever worked with. The band Lars Ulrich co-founded in 1981 has shipped more than 125 million records, won ten Grammy Awards, and now owns its entire master catalogue. It has done all of that without ever softening its sound to fit the commercial moment, and without ever being acquired, merged or absorbed. The interesting business question is how. Ulrich is one of the few people who can answer it from the inside. His account covers the decisions that mattered: refusing to chase trends with the Black Album, suing Napster in 2000 when the rest of the industry was paralysed, eventually buying back the masters, and rebuilding the band as its own record company, touring operation and direct-to-fan platform across more than 60 million followers. The Napster confrontation in particular is studied in business and law schools as a case in how an independent creative business defends its commercial rights against a technology shift. Ulrich’s Senate testimony in July 2000 became the artist-side argument that streaming services were eventually built around. He is candid about what the band got wrong in the public framing of that fight, and clear about what it preserved. Outside the band, he co-founded the All Within My Hands Foundation in 2017, which runs the Metallica Scholars Initiative with the American Association of Community Colleges and partners with Feeding America and World Central Kitchen. He was made a Knight of the Order of the Dannebrog by Queen Margrethe II in 2017, the same year the foundation launched. Key speaking topics Independent brand longevity Creative discipline at scale Business model reinvention Artist rights and the economics of digital distribution Partnership selectivity and brand integrity Philanthropy and foundation governance Team longevity and creative conflict Ideal for CEOs and founders running owner-led creative or brand-driven businesses CMOs and brand leads navigating partnership decisions and licensing Boards considering long-horizon brand strategy and succession Senior leadership offsites where the agenda is reinvention without losing identity Audience outcomes A concrete account of how a four-person creative business has stayed commercially independent for four decades. The reasoning behind Metallica’s decision to sue Napster, and what it produced for the wider industry. A clearer view of when to say no to brand partnerships, even profitable ones. A working sense of how creative conflict inside a senior team can be managed without breaking the team.

Why organisations work with Louise Laing She has run the operating model she now sells advice on. As CEO of Shrimps she grew revenue by 240% and brought the business into positive EBITDA within three years, with senior prior roles at Burberry and Reiss in sourcing, development and supply chain. PhygitalTwin and Phygen give her a working technical view of how AI compresses pattern engineering and digital-to-physical production, not a consultant’s overview of the field. She translates between creative directors, production heads and technology teams. Heritage fashion businesses lose months because those three functions speak different languages; she has worked inside all three. Recode the Curriculum, the foundation she leads, gives her a credible voice on closing the technology confidence gap among young women, which connects her commercial work to a wider workforce question senior buyers care about. Biography highlights Founder, PhygitalTwin (2022), an AI platform converting 3D designs into game-ready digital assets and production-ready physical files. Founder, Phygen, AI-native pattern engineering platform. Former CEO, Shrimps (London fashion brand). Drove 240% revenue growth and positive EBITDA within three years. Senior leadership roles previously held at Burberry and Reiss, in sourcing, product development and supply chain. Founder, Recode the Curriculum, a foundation supporting girls into technology and entrepreneurship. Speaker at the World Economic Forum, Davos (January 2024, Phygital Wednesday with CV Labs and Phygicode). Contributor to The Interline. Biography Pattern engineering is the part of the fashion supply chain almost no one outside the industry sees. It is also where six to eight weeks of every new garment is spent. Louise Laing has built her last decade of work around the question of what happens when that cycle collapses to hours. PhygitalTwin, the company she founded in 2022, is an AI SaaS platform that converts a single 3D design into two commercial outputs: a rigged, game-ready digital skin and a print-ready file for physical merchandise. Phygen, a parallel venture, automates the pattern, grading and tech-pack work that traditionally sits between designer and factory. Both are built on a thesis she has lived inside: fashion’s waste problem is structural, and the solution sits in the production model rather than the marketing one. Before founding either company, she ran a fashion business. As CEO of Shrimps she grew revenue by 240% and took the company into positive EBITDA within three years, while protecting the brand’s creative identity. Earlier senior roles at Burberry and Reiss gave her direct operational experience of sourcing, product development and supply chain at scale, which is the operating context most heritage brands now have to redesign. Her wider work includes Recode the Curriculum, a foundation introducing girls to technology as a creative and entrepreneurial pathway. She has spoken at the World Economic Forum in Davos and writes for The Interline on fashion, gaming and brand strategy in virtual environments. Key speaking topics AI in fashion design and product development 3D and on-demand production Phygital fashion and the digital-to-physical product chain Supply chain optimisation in heritage and emerging brands Sustainability through production model redesign Entrepreneurship and scaling a fashion business Women and girls in technology Ideal for Boards and executive teams in fashion, retail and consumer brands considering operational redesign around AI. Heads of product, sourcing and supply chain looking for a working view of digital-to-physical workflows. Innovation, transformation and digital leaders in adjacent industries (consumer goods, luxury, sportswear) studying fashion as a sector ahead on phygital. Programme leads building gender-balanced technology talent pipelines. Audience outcomes A clearer operating picture of where AI compresses real cost and time in product development. Specific examples of how 3D, on-demand and digital twin technology change unit economics in a brand business. A view of phygital fashion as a commercial category, with the brand and IP questions it raises. An entrepreneur’s perspective on running a creative business through an operational reinvention.