Transformación Digital
Estrategas y tecnólogos que ayudan a las organizaciones a navegar los desafíos técnicos, culturales y comerciales de la transformación digital
Speakers Associates represents 234 speakers on Transformación Digital, including Rahaf Harfoush, Purna Virji, Itai Green, Limor Ziv, Tom Goodwin, Daniel Trabucchi & Tommaso Buganza, Jeremy Blain, Dr Sidney Shapiro, Blake Morgan y Marc Saltzman.
The hard question for senior leaders is no longer what generative AI does. It is what comes after: spatial computing, digital twins, autonomous machines, physical AI. Each arrives with a vendor narrative and a decision attached: where to invest, and which shifts actually reshape the business.
Most organisations were designed for a world that rewards efficiency, predictability, and long planning cycles. That world can no longer be relied upon. The pressure on leaders is not a shortage of technology; it is a management model built for certainty that is now operating in conditions of permanent disruption. Applying digital tools to an industrial-era structure does not fix the structure; it accelerates its contradictions.
Digital commerce platforms now sit between most consumer-facing companies and their customers. The operating decisions that matter, around discovery, conversion, and cross-border reach, are increasingly shaped by how a handful of global platforms structure attention and demand. Senior leaders need a working view of that landscape from someone who has built inside it, not described it from outside.
Most large organisations have spent heavily on AI and data without seeing the commercial return promised in the business case. Boards want a clearer answer on where AI actually earns its keep, how to govern it as regulators circle, and how to build the internal capability to use it at scale. The gap is rarely the technology. It is the operating model, the talent and the willingness of senior leaders to make specific bets.
Most large organisations claim to value creativity and then run themselves in ways that suppress it. The cost shows up later: thinned-out brand distinctiveness, slower product reinvention, an over-reliance on data that confirms what the business already does. Leaders need a defensible account of how imagination becomes an operating capability, not a poster on the wall.
Most organisations have run their AI and digital pilots. The hard part now is operating advantage: building products, teams and cultures that hold up when the underlying technology shifts every quarter. Boards want practical innovation discipline, not another futurist preview.
The gap between technology adoption and competitive advantage is widening, most organisations are rich in tools and poor in strategic clarity. Innovation programmes proliferate while the underlying strategy remains ambiguous. The investments that should be reshaping competitive position instead generate activity, cost, and noise.
Generative AI has collapsed the cost of producing content, code, and creative output, and most leadership teams still cannot say where it changes their economics. The conversation moves between executive workshop demos and abstract policy debate, with little useful ground in between. Boards need a translator who has run a production business, taught the technology at MBA level, and can describe what changes in the operating model and what does not.
Most large organisations admire start-ups and fail to learn from them. The instincts that produce growth in a small team get diluted by process the moment a company tries to scale, and boards rarely hear the founder view in language they can act on. The harder question is what executive teams should actually copy, and what they should leave alone.
Most large organisations have run AI pilots. Far fewer have moved them into operating reality. The gap is not the technology, it is the absence of an internal innovation discipline that translates promising experiments into measurable change inside a workforce that is, in many cases, quietly resisting it.
Most organisations can reach customers. Very few keep them. A bad experience now outruns the best campaign, and loyalty is earned one customer at a time.
Most AI deployments produce pilots, not capability. Tools land in the organisation faster than people can absorb them, and leaders default to vendor narratives because they lack a vocabulary for the human variables that decide whether productivity actually moves. The bottleneck is rarely the model. It is the gap between what AI can do and how the workforce learns to think with it.
All speakers on Transformación Digital
- Aaron Frank
- Ade McCormack
- Adolfo Fernández
- Adrian Joseph
- Albert Read
- Alberto Levy
- Alessandro Lanteri
- Alex Connock
- Alex Depledge
- Alex Goryachev
- Alex Hunter
- Alison McCauley
- Allister Frost
- Amit Joshi
- Andrea Iorio
- Andreas Welsch
Show all 234 speakers
- Andrew Grill
- Andrew Lloyd Gordon
- Andrew McAfee
- Ann Handley
- Anna Bance
- Anne Hoyer
- Anthony Thomson
- Aric Dromi
- Arnaud Bonzom
- Ashlea Atigolo
- Ashley Dudarenok
- Audrey Tang
- Avinash Kaushik
- Ayesha Khanna
- Bernard Marr
- Bernardo Hernandez
- Bill Tolany
- Blake Morgan
- Brent Hoberman
- Brett King
- Brett StClair
- Brian Forde
- Brian McBride
- Brian Solis
- Carlos Cordon
- Carme Artigas
- Cate Trotter
- Charlene Li
- Chris Anderson
- Chris Brogan
- Chris Gledhill
- Chris Heemskerk
- Chris Holmes
- Chris Kelly
- Chris Riddell
- Chris Skinner
- Christer Holloman
- Christian Howes
- Christian Stiegler
- Claudia Bechstein
- Confidence Staveley
- Costantino Roselli
- Courtney Caldwell
- Damian Pelliccione
- Dan Sobovitz
- Dan Waldschmidt
- Daniel Bobroff
- Daniel Burrus
- Daniel Trabucchi & Tommaso Buganza
- Danilo McGarry
- Danny Rensch
- Dave Coplin
- David Meerman Scott
- Debarati Guha
- Dhiraj Mukherjee
- Didem Ün Ateş
- Dietmar Dahmen
- Dino Sofos
- Dominik Boesl
- Dona Sarkar
- Dorothée Töreki
- Dr Christina Yan Zhang
- Dr Robert Smith
- Dr Sidney Shapiro
- Dr. Andrew Ng
- Dr. Hubertus Porschen
- Dr. Shameen Prashantham
- Dr. Ted James
- Dror Gill
- Duena Blomstrom
- Elemi Atigolo
- Elin Hauge
- Eric Ries
- Fabian Hemmert
- Farid Tabarki
- Felix Oberholzer-Gee
- Gary Foote
- Georgie Barrat
- Gerd Leonhard
- Giuseppe Stigliano
- Goutam Challagalla
- Guillem Graell
- Hamilton Mann
- Harmeen Mehta
- Henrik von Scheel
- Huang Yiping
- Huy Nguyen Trieu
- Ian Khan
- Inma Martinez
- Isabel Aguilera Navarro
- Itai Green
- Jack Shaw
- Jack Stratten
- Jaideep Prabhu
- James Hardy
- James Poulter
- James Woudhuysen
- Jamie Anderson
- Jay Samit
- Jennifer Jordan
- Jennifer Sarah Boone
- Jennifer Vessels
- Jenny Fleiss
- Jeremy Blain
- Jeremy Rifkin
- Jim Hagemann Snabe
- Jim Harris
- JJ Delgado
- Jochen Wirtz
- Joe Toscano
- Joerg Niessing
- John Ellis
- John Ridding
- Jonas Kjellberg
- Jonathan Reichental
- Jonathan Reynolds
- Juan Senor
- Julie Holmes
- Karl Lillrud
- Karl-Theodor zu Guttenberg
- Katie Linendoll
- Katie Prescott
- Kelly Vero
- Kieran Gilmurray
- Krista Jäntti
- Lara Lewington
- Lars Ulrich
- Limor Ziv
- Louise Laing
- Lucy Hitchcock
- Maher Mezher
- Manisha Tank
- Mara Balestrini
- Marc Mekki
- Marc Saltzman
- Margarida Matos Rosa
- Maria Santacaterina
- Marina Díaz Ibarra
- Mark Adams
- Mark Gallagher
- Mark Greeven
- Mark Schaefer
- Mark van Rijmenam
- Markus Bernhardt
- Martin Newman
- Matteo Renzi
- Max Lenderman
- Michael G Jacobides
- Michael Wade
- Michelle K. Lee
- Miguel Luengo-Oroz
- Mike Saunders
- Mike Walsh
- Miriam Meckel
- Misiek Piskorski
- Neil Sahota
- Neil West
- Nicholas Jeffery
- Nick Brackenbury
- Nikki Greenberg
- Norbert Csizmadia
- Ola Ahlvarsson
- Omar Christidis
- Ömer Atiker
- Omer Wilson
- Patrick Kramer
- Pavel Verbnyak
- Pedro Moneo
- Peter Hinssen
- Philipp Kristian
- Philippe Dewost
- Piers Linney
- Purna Virji
- Rahaf Harfoush
- Raheela Mahomed
- Ramy Nassar
- Randi Zuckerberg
- Ravin Jesuthasan
- Riaz Shah
- Richard Florida
- Robert Cringely
- Robert Tercek
- Robin Speculand
- Rohit Talwar
- Rory Cellan-Jones
- Rowan Gibson
- Salim Ismail
- Scott Galloway
- Sharon Gai
- Shivvy Jervis
- Silvia Leal
- Sina Kahen
- Sol Rashidi
- Spencer Kelly
- Stefan Hyttfors
- Stephane Girod
- Steven van Belleghem
- Sue Black
- Susi O’Neill
- Tawfik Jelassi
- Terry Lundgren
- Theresa Payton
- Tia White
- Tim Cole
- Tim Cortinovis
- Tim Sanders
- Ting Li
- Tom Goodwin
- Tonje Elisabeth Aaroe
- Tony Fernandes
- Tyler Cohen Wood
- Ugwem Eneyo
- Uri Levine
- Vijay Govindarajan
- Viktor Mayer-Schonberger
- Vito Di Bari
- Will King
- Zoe Kleinman