Felix Oberholzer-Gee

Felix Oberholzer-Gee’s Background

At a time when rapid technological change and global competition conspire to upend traditional ways of doing business, these companies pursue radically simplified strategies. At a time when many managers struggle not to drown in vast seas of projects and initiatives, these businesses follow simple rules that help select the few ideas that truly make a difference.

Better, Simpler Strategy provides readers with a simple tool, the Value Stick, which every organization can use to make its strategy more effective and easier to execute. Based on proven financial mechanics, the Value Stick helps executives decide where to focus their attention and how to deepen the competitive advantage of their business.

How does the Value Stick work? It provides a way of measuring the two fundamental forces that lead to value creation and increased financial success—the customer’s willingness-to-pay and the employee’s willingness-to-sell their services to the business. Companies that win, Oberholzer-Gee shows, create value for customers by raising their willingness-to-pay, and they provide value for talent by lowering its willingness-to-sell. The approach, proven in practice, is entirely data-driven and uniquely suited to be cascaded throughout the organization.

With many useful visuals and examples across industries and geographies, Better, Simpler Strategy explains how just two measures—willingness-to-pay and willingness-to-sell—enable firms to gauge and improve their strategies and operations. Based on the author’s sought-after strategy course, Better, Simpler Strategy is a must-have guide for making better strategic decisions.