Innovación y disrupción
Oradores que analizan cómo se transforman las industrias y cómo las organizaciones pueden liderar el cambio en lugar de seguirlo
Speakers Associates represents 390 speakers on Innovación y disrupción, including Kemal Apaydin, Michael Lyon, Peter Fisk, Neri Karra Sillaman, Mark Stevenson, Nilofer Merchant, Itai Green, Lucy Bullivant, Rita McGrath y Katja Schipperheijn.
Most leadership audiences are told that AI, mixed reality and the next wave of consumer technology will reshape their business, but few of them follow the field closely enough to separate signal from noise. The result is a workforce that hears the headlines and a leadership team that struggles to translate them into a position the rest of the organisation can act on. Bringing the technology story into a room of non-specialists, without dumbing it down or hyping it up, is a specific craft.
AI now makes decisions that once belonged to people, and it is absorbing more of the work. Leaders still have to keep human judgement and accountability in place while that happens. Most operating models were built for stability, and offer no map for the ground between what worked before and what comes next.
Most executive teams are not actually teams. They are a set of senior individuals reporting to the same person, accountable upward, rarely to each other. When the operating environment moves faster than the org chart, that structure cracks: decisions stall, silos harden, accountability blurs. The unresolved question for the CEO is how to make peers genuinely answerable to peers without burning the hierarchy that holds the organisation together.
Most boards understand that AI, 3D content and immersive platforms will reshape how brands meet customers. Few have any operational picture of what that actually looks like inside their business. The gap between strategy decks about the metaverse and a working AI commerce stack is where most digital ambition stalls.
Autonomous AI agents have started acting on people’s behalf, sending messages, booking, buying, and making decisions without a human in the loop. Organisations now have to decide how much of that autonomy to hand over, and who answers for it when an agent gets something wrong. The technology is moving faster than the controls and oversight meant to govern it.
Brands are investing heavily in digital experience and AI-driven personalisation, yet emotional loyalty is declining. Modern consumers – especially Gen Z and Gen Alpha – judge brands not by service quality but by authenticity, community, and belonging. Most leadership teams can describe their customer experience; almost none can explain why their customers stay.
Most companies misread their own growth. They confuse activity with traction, mistake fundraising for value creation, and back founders on charisma rather than unit economics. The discipline of evaluating a business the way a serious investor does, where capital has a cost and every dollar is forced to defend itself, rarely survives contact with internal politics.
Most organisations treat creativity as a culture problem rather than a method. They want their people to think differently, then revert to the same planning rhythms that produce the same answers. The gap shows up most clearly when a leadership team sets an ambitious goal and has no shared language for how to actually start.
Most brands compete on rational benefits and end up interchangeable. Loyalty thins, price pressure rises, marketing budgets get cut first. The harder question for any commercial leader is what makes a customer feel something strong enough to choose you again when the cheaper option is one tap away.
Younger consumers and workers no longer accept the trade-offs older marketing playbooks were built on. They expect brands to take a position, deliver on it, and prove it in the product, not in a campaign. Most commercial and brand teams are still reaching them with research that is one cohort behind the cultural reality.
Hybrid work and generative AI have arrived faster than the operating habits of most teams. Leaders are watching productivity tools multiply while collaboration, creativity, and trust quietly erode. The hard question is not which technology to adopt, but how to redesign the daily practice of teams so that adaptability becomes a built-in capability rather than a slogan.
Strategy built for national markets and capital-intensive competition is now a liability, not a framework. Urbanisation, the feminisation of skilled workforces, and the structural erosion of imitation as viable strategy have redrawn the competitive map. The organisations that grasp this shift first will set the terms of the next era of competition – not manage its consequences.